Nutrition Warehouse - Food & Beverage Outlook - issue 2

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STRONGER EVERY DAY

Progress is a journey, and each day is a chance to become better versions of ourselves.”

The bold mantra of Nutrition Warehouse perfectly encapsulates how the company is pursuing excellence by embracing challenges, constantly raising the bar, and

Nutrition Warehouse is the largest sports supplements and vitamins retailer in Australia. We sample the company’s infectiously positive and motivational outlook on life with COO, Duncan McHugh

Ed Budds | Project Manager: Josh Rayfield

through its winning dedication to adapt and overcome.

One of the company’s values –‘Stronger Every Day’ – symbolises its willingness to embrace challenges as opportunities to innovate and persevere through adversity, inspiring its people and clients to continuously learn, evolve, and exceed.

Predominantly an Australian retailer and e-commerce business selling sports supplements, vitamins, and a comprehensive array of nutritional products, the company is on a mission to inspire everybody to be ‘Built for Life’, a goal which can be personalised depending on the wants and needs of each individual.

The business was created by Founder, Grant Mayo, who the company proudly regards as the very definition of a seasoned professional. After adding both the Mr Australia and Mr World trophies to his impressive cabinet of achievements, he realised he’d completed that set of goals and called it quits on competitive bodybuilding, ending that storied chapter of his life.

Choosing to relocate to the Gold Coast to investigate the world of personal training, Mayo began to wonder where all the supplement stores were, thus identifying a gaping hole in the market.

“Now, with more than 115 locations across the nation, and a first store recently unveiled in New Zealand, with a dedicated, core team that includes past and present Australian and world champion athletes, alongside the vision of creating a big impact, big wow, and big lifestyle appeal, Nutrition Warehouse is unquestionably the bedrock of the Sports Nutrition market in Australia,” introduces COO, Duncan McHugh.

NUTRITION WAREHOUSE’S MISSION

Nutrition Warehouse has set the ambitious goal of inspiring two million people to be ‘Built for Life’ by 2033.

• The company is here to constantly raise the bar in the Australian fitness and health community. Whether you’re a ‘fithead’, a ‘buffnut’, a ‘class butterfly’, or a ‘cardio junkie’, Nutrition Warehouse welcomes everyone on their way to becoming a ‘workoutaholic’.

• The growing Nutrition Warehouse community and family is proudly invested in health, nutrition, and well-being for all.

• Nutrition Warehouse embraces bold lifestyle changes to build fitness for the life that its clients want, and as such believes in supplementation to support the achievement of these goals.

• Determined, dedicated, and driven, Nutrition Warehouse inspires those watching from the sidelines to join the health and fitness game. Whether it’s day one or day 1,000, the company shares its focus on making this happen, moving with intention, and fuelling with purpose. Everyone and anyone is invited to join the mission to level up.

Scaling UP

Julia Bucalina, Senior Merchant Success Manager of Shopify Australia New Zealand, discusses the leading commerce platform’s ongoing innovation and growing global presence

As a fast-evolving industry, the retail sector must constantly adopt the latest tools and capabilities to remain competitive.

International commerce retail platform, Shopify, prides itself on innovating to help retailers do just that, releasing hundreds of new products and feature updates each year.

Beyond its pipeline of forward-thinking products and features, the company combines all aspects of commerce in a unified platform that takes care of the essentials, freeing retailers to focus on their customers.

“These traits, amongst others, have seen Shopify host more than USD$1 trillion in total gross merchandise value to date, powering over 25 percent of all e-commerce in Australia,” reveals Julia Bucalina, Senior Merchant Success Manager of the company’s Australia New Zealand (ANZ) division.

With over 100,000 merchants in Australia alone using the platform, Shopify powers

retailers such as JB Hi-Fi, LSKD and Hismile in Australia, Secretlab in Singapore, Sanyo Shokai in Japan, and China-based Anker, among many others.

The company’s scale provides the platform with firsthand insight into the challenges and opportunities faced by brands around the world – knowledge it utilises to build industry-leading solutions designed to assist retailers in growing their businesses.

TOOLS FOR SUCCESS

Built for growth, Shopify boasts a range of tools aimed at helping businesses scale. For instance, it supports multiple languages and currencies, enabling merchants to sell to customers across the globe with its Shopify Markets solution.

“Automation tools like Shopify Flow help retailers streamline processes to boost efficiency and bolster profit margins,” Bucalina details.

Shopify also has powerful, built-in marketing tools such as Shopify Email and search engine optimisation (SEO) features,

which improve search engine rankings and integrations with social media platforms for unified selling across channels.

“These tools help merchants reach a broader audience and drive more traffic to their stores.”

Meanwhile, whilst Shopify takes care of the majority of businesses’ commerce system management, its advanced analytics give merchants the ability to delve deep into their data and track key metrics such as sales, customer behaviour, and conversion rates, all of which can enhance performance and drive growth.

A SEAMLESS EXPERIENCE

Even at scale, Shopify is easy to use. Although powerful, it is designed to take care of retailers’ core commerce essentials whilst reducing the technical barriers they may face when growing their business online.

“Features like Shopify’s Admin Dashboard and App Store, which hosts thousands of tools at the click of a button, mean that

Collaboration with Nutrition Warehouse

Founded by Grant Mayo in 2008, Nutrition Warehouse has become Australia’s leading sports, bodybuilding, and general health supplement retailer.

Operating online and across more than 100 warehouse-style stores nationwide, the company boasts highly trained staff that specialise in sports and general health nutrition.

Offering customised supplements and nutritional advice for each customer that enters its stores, Nutrition Warehouse is all about customer service. A big part of that is hinged upon achieving a seamless customer experience across every sales channel, both online and in-store. Shopify provides Nutrition Warehouse with the unified commerce platform needed to achieve this.

However, this is just the start – working closely with the Nutrition Warehouse team, Shopify is diving into some fantastic projects that promise incredible growth opportunities.

“It’s truly inspiring to collaborate with such a passionate team that shares a common vision for excellence.

“I can’t wait to see the amazing things we’ll accomplish together and the positive impact we’ll make in the community,” Bucalina prides.

merchants can accomplish big things easily,” Bucalina clarifies.

The company’s checkout is proven to increase conversion rates by up to 36 percent when compared to other platforms, whilst a point-of-sale (POS) tool integrated directly within the platform makes for a seamless, unified customer experience across every channel.

In addition, Shopify Magic’s suite of artificial intelligence (AI)-powered features accomplish labour-saving tasks such as creating blog posts or emails.

AT THE CUTTING-EDGE OF RETAIL

As the most scaled commerce platform in the world, Shopify’s rate of innovation and execution is unparalleled.

“These differentiators mean we can serve the needs of the biggest retailers in the world whilst also helping them stay at the cutting edge of the retail game from a technical perspective,” Bucalina affirms.

Given the company has hosted over USD$1 trillion in gross merchandise value, and

with over half a billion unique shoppers purchasing from businesses on Shopify in 2022 alone, it is a platform that can evidently handle scale.

As such, large businesses such as iconic Australian retailer, JB Hi-Fi, which boasts a market capitalisation of more than AUD $8 biliion, choose to partner with Shopify.

“They know the platform can support the volume of their business and they will never outgrow Shopify because of that scale and the innovation it drives,” Bucalina adds.

Alongside these unmatched attributes, the company also provides cost savings through reduced infrastructure expenses and risk by handling maintenance, uptime, and availability. This is because, as a cloud-native solution, the platform maintains 99.99 percent uptime, bolstered by Google Cloud infrastructure.

UNPARALLELED INNOVATION

Shopify has over 4,500 engineers led by the Head of R&D and CEO, Tobias Lütke, who has embedded innovation within the

company’s DNA.

“To give you some idea of how much Shopify invests in its engineering team, in 2022 alone, the company spent USD$1.3 billion on R&D solely dedicated to commerce,” Bucalina divulges.

In addition, Shopify spent USD$1.1 billion on R&D in the first half of 2023 – more than 34 percent of its revenue for the period.

Beyond its innovation efforts, the company’s app store supports applications made by thousands of developers worldwide, while the company itself maintains an ecosystem of over 100,000 partners, from business consultants and systems integrators, to marketing specialists and managed service providers.

Through the Shopify Academy for Partners, these partners can access free training courses.

“These include in-depth documentation and other resources, such as Shopify’s Partner Support team, helping them grow their businesses and those of their clients,” she concludes.

GIVE A SH!T

“Go all in, treat it like it’s your own, and get sh!t done!”

Nutrition Warehouse’s message of ‘Give a Sh!t’ encapsulates its commitment to going above and beyond. It signifies the company’s dedication to treating every task, project, and responsibility as if it were its own. The business doesn’t just care – it passionately invests itself in everything it does, and the results show.

‘Give a Sh!t’ is a company-wide rallying cry that motivates everyone at Nutrition Warehouse to take ownership, deliver results, and get things done with unwavering enthusiasm and dedication.

Elsewhere, exciting plans for brand expansion are well underway, with crucial wholesale contracts agreed in new geographies such as Hong Kong and Dubai, as well as ambitions to continue to unveil new stores domestically every year.

SOMETHING FOR EVERYONE

Regarding the growing prosperity of the health and wellness retail industry, McHugh believes it’s an increasingly fast-moving space where companies such as Nutrition Warehouse must constantly strive to exist on the cutting edge of new products and ingredients, embracing the latest health research and exciting, fresh scientific developments.

“Over the last few years, we have explored various new trends such as nootropics and other brain stimulants, whereas now, across the industry, we are seeing a rise in the popularity of

hydration products, especially sports drinks, and products that can enhance your longevity,” he highlights.

“People want to live longer and better lives, as well as looking after things like their skin and joints to enable a better quality of life, or even just to be able to run around with their kids.”

For some clients it’s simply about accessing that extra burst of energy to bounce out of bed in the morning and complete a day of work, whereas other customers use the company’s products to get bigger and stronger in the gym.

“On the other end of the spectrum, we look after loads of triathletes and other fitness gurus that love to do marathons or other crazy endurance challenges, so for us it’s about having the perfect products that help everybody achieve whatever their goal is in life,” McHugh prides.

Furthermore, from an expansive range of protein powders and preworkout supplements to vitamins, minerals, and energy drinks, Nutrition Warehouse caters to every possible need of its customers in order to help them achieve their ongoing health and fitness goals.

ENJOYING THE JOURNEY AND DELIVERING WOW

Nutrition Warehouse knows that happiness is not a destination and thus endeavours to deliberately create great moments every step of the way for its customers on their individual health and fitness journeys.

“We’re adaptable, curious, and constantly changing. We take time to reflect, appreciate the experiences and lessons throughout the journey, and celebrate the small wins along the way,” McHugh expands.

“We’re not an average company,

our service is not average, and neither are our people. We are committed to crafting extraordinary and unforgettable experiences for our customers, partners, and colleagues,” he gushes.

With its incredible team, many of whom are nutritionists and personal trainers, the company is proud to have garnered an impressive reputation for exceptional customer service across all factions of the business, as its people all possess an undeniable passion for helping people become their best selves.

“Delivering WOW is not just a goal; it’s a standard by which we measure our success, setting us apart as a company that strives to amaze and astonish in everything we do.”

Nutrition Warehouse believes that we are all stronger together, and this is the key to achieving mutual success.

“We understand that in order

to reach our goals, we must uplift and support one another, fostering an environment where individual achievements contribute to the growth of our entire community,” McHugh concludes proudly.

From day one, community has been at the heart of what Nutrition Warehouse does, and the people this includes share one overarching purpose of inspiring everyone to be ‘Built for Life’.

Tel: 1300 837 785

sales@nutritionwarehouse.com.au

www.nutritionwarehouse.com.au

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