OMAN
Desert views and Bedouin culture
OMAN
One of the Middle East’s most peaceful and welcoming countries, with craggy mountains, windblown deserts and endless beaches Writer: Dani Redd | Project Manager: Matt Cole-Wilkin
D
uring the rule of Sultan Qaboos (1970 to 2020), Oman was transformed from an internationally isolated country with just five kilometres of asphalt road to a peaceful, developed society. It’s now a Sultanate where a modern way of life is juxtaposed with a traditional, 2 | Outlook Travel issue 03
welcoming Bedouin culture. Tourist arrivals have doubled in the past decade, with more than 3.5 million tourists visiting in 2019. Oman is a country of vast, rugged panoramas. Its craggy mountains soar to heights of 3,000 metres. Rub’ al Khali (the ‘Empty Quarter’) is a
desert of undulating red-gold dunes, covering 650,000 square kilometres. There are areas of Oman’s coast where you can drive down endless beaches, stopping to camp on a deserted stretch of sand. People take camel rides, 4WD trips and even cycling excursions across these expanses.
OMAN TRAVEL GUIDE
The country also has an abundance of luxury lodgings, from five-star desert lodges to mountain hotels with infinity pools facing the peaks. Much of this accommodation is located on the Musandam Peninsula, which is nicknamed the ‘Norway of Arabia’ thanks to its dramatic limestone
mountains and deep glassy fjords. The country also has a fascinating culture. The capital, Muscat, boasts a bustling souq, some absorbing museums and the Sultan Qaboos Mosque – an example of modernist Islamic architecture at its most lavish. The rocky landscape is speckled with
ancient defensive forts. One of the most famous is Nizwa Fort, built in the ninth century with an imposing cylindrical tower, a labyrinth of passages and rooms, and views of the mountains from the ramparts. Oman is a compelling blend of the traditional and the contemporary. Outlook Travel issue 03 | 3
OMAN TRAVEL GUIDE
INDUSTRY INSIGHTS THE MINISTRY OF Tourism aims to promote Oman as luxury tourist destination. Its vision: to provide efficient and effective services for Oman to become a top holiday and MICE destination by 2040, attracting 11 million tourists annually. We caught up with Salem bin Adi Al Mamari, Director General of Tourism Promotion, to find out more.
THE MINISTRY OF TO U R I S M , O M A N
Outlook Travel (OT): How do you market and promote Oman? Salem bin Adi Al Mamari (SM): Oman’s brand creates a united identity for an otherwise very diversified and attractive product. It is our belief that branding has enabled Oman to become and remain an enhanced environment for tourist attractions and investments.
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Salem bin Adi Al Mamari “Beauty has an address...” Oman’s brand strapline, is not a marketing soundbite – it has a much deeper meaning than that. It explains the
essence of Oman; four simple words that set us apart from our peers. Beauty is what Oman offers for its residents and visitors. In addition, it encompasses the Sultanate’s ancient history, spirit and pursuit of development. The national brand has also inspired government agencies, communities, organisations and businesses that live, work and engage with Oman. The bold brand mark is a mélange of the best Oman has to offer. Expertly crafted, the mark draws
Sultan Qaboos Grand Mosque, Muscat on a rich and vibrant colour palette which reflects Oman’s natural beauty. It’s inspired by the wonderful diversity that is Oman, such as Arabic calligraphy, marine exploration, local textiles and of course frankincense, which has been at the core of our culture and economy for generations. Looking right to left, the brand mark can be interpreted as the sail of a dhow (purple), the turtle and rich marine environment (marine green), mountain terrain (light blue) and frankincense (light green). OT: What are your organisation’s current goals? SM: We have several current important goals. For a start, we wish to increase Oman’s visitors from the GCC and promote Oman as a luxury destination, alongside promoting
close cooperation between the government and the private sector. We also wish to create community awareness, understanding and support for tourism development, as well as enabling more Omani citizens to reap the economic benefits of tourism, either through direct employment, conservation of heritage or investment in communities. OT: How are you aiming to develop ecotourism in the country? SM: The Government of Oman (represented by the Ministry of Tourism) is focussed on making sure that tourism develops in an environmentally friendly manner, so that the environment is preserved for future generations. Nature reserves are distributed
throughout the Sultanate of Oman, from the Al Quram Trees Reserve in Muscat governorate to the Land of Frankincense reserve in Dhofar. The experience of watching turtles nesting throughout the night at the Scientific Center and Ras Al-Jinz Reserve in Sur is the perfect scientific tourism experience. It is worth mentioning that the Ras al-Hadd, which is a part of Ras al-Jinz Reserve, is the spot where you can witness the first sunrise in the Arab world every day. In addition, Oman is a seasonal destination for migratory birds. An estimated 300 species can be seen throughout the year on Masirah Island and other locations. Regular dolphin watching cruises depart from the Musandam governorate in the far north, Muscat, and the Dhofar governorate in the south, while in Al-Wusta Outlook Travel issue 03 | 5
OMAN TRAVEL GUIDE
governate you can see Arabian Oryx, deer, desert foxes, Nubian and desert cats. OT: Are there any interesting projects in the pipeline you wish to highlight? SM: Yes, we have lots of exciting projects. Madinat al Irfan is the result of an exciting ambition to establish a new urban centre within Muscat. Situated near the new Muscat International Airport and enjoying excellent transport connections to the capital area and beyond, Madinat al Irfan will create a new downtown area for residents, businesses and visitors. With Wadi Park as its spine, Irfan will be a city with public space at its heart. Madinat al Irfan will become an exemplar both locally and regionally, providing a model for urban development. Importantly, Madinat al Irfan will also become a catalyst for change in Oman; setting new benchmarks in terms of sustainability and urban design, providing public transport while creating a magnet for business, a centre for tourism and a great place to live and work. Sultan Qaboos Port is a regeneration initiative that will connect the Muscat of yesterday with the vision of its tomorrow. The existing commercial port will be transformed into one of the region’s primary waterfront destinations and the capital’s tourism and economic gateway. It’s located in the Muttrah district, which has one of the oldest traditional souks in the Arab world. The waterfront
Arabian Oryx
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The industrial port of Muscat
will be transformed into a vibrant, active and high-quality public realm, while integrating and the natural historical surroundings and blending the traditional Omani aesthetics and heritage. OT: Why, in your opinion, should someone visit Oman? SM: Sharing borders with the UAE to the northwest and Saudi Arabia to the west, Oman is a breathtakingly beautiful country with unique adventures that will captivate travellers. As any tourist can attest, the blend of the old and the new in this part of the world is incredibly seamless. Omani people are immensely proud of their ancient, frankincense-trading past as well as their unique traditions and culture. They have a strong sense of identity and love for country. While they preserve their heritage, they also embrace modern ways and new thinking. The capital Muscat, for instance, is home to big shopping malls frequented
by many citizens and residents alike. Fancy hotels and restaurants offering a wide range of cuisines, from budget-friendly to the most expensive, have dotted the city. Also situated in Muscat is one of Oman’s most loved treasures, the must-visit Sultan Qaboos Grand Mosque. Located on the other side of Muscat, Mutrah Corniche offers strollers the stunning view of the lovely seafront. The famed Rocky Mountains are the perfect backdrop for the corniche’s white buildings, mosques, and forts. Nearby is one of Oman’s oldest markets, the Mutrah Souq, where stalls sell frankincense and myrrh, incense burners, silver jewellery, turbans, and traditional lamps. What makes the Sultanate stand out are its spectacular mountains, windblown deserts, stunning wadis, and a pristine coastline. Its many old mud hut villages, though most are now abandoned and in ruins, intrigue tourists. Misfat Al Abriyeen is one of the few ancient villages in the country that is still inhabited. Additionally, Oman provides adventures in the rolling dunes of Sharqiya, the rocky mountains around Nizwa, and the sandy beaches of Sur. Forts and castles are among the country’s popular attractions. Built in 1670, Jabreen Castle resembles a sandcastle established in an oasis of date palms. Nizwa Fort, on the other hand, is popular for its massive circular tower.
OMAN TRAVEL GUIDE
The storied Bimmah Sinkhole is another must-visit place, especially for adventurers. Legend has it that the cavernous Bimmah Sinkhole was formed by a meteorite called Hawaiyat Najm, or ‘The Falling Star’. When the limestone rock collapsed in on itself, a 131-foot-wide and 65-feetdeep crater in the coastal desert of Northern Oman with an aquamarine pool at the bottom was revealed. There are many reasons to visit Oman. Exploring the Sultanate always leaves an imprint on visitors, who, after their unforgettable tour of the country and memorable experience, always come back for more. OT: What are some of the country’s most unique landmarks? SM: Our most famous landmark and principal place of worship is the Sultan Qaboos Grand Mosque, created using the finest craftsmanship and materials. Within the Main Prayer Hall, the pulpit overlooks space for a congregation of 7,000 people. They sit on what is considered to be one of the world’s finest Persian carpets in an area illuminated by Swarovski crystal chandeliers, reflecting the appearance of the mosque’s minarets. These minarets act as a reminder of the five key elements of Islam: reciting the Muslim profession of faith; praying five times a day; giving to charity; fasting during the month of Ramadan; and, if possible, undertaking the Hajj pilgrimage to Mecca. The National Museum is the Sultanate of Oman’s flagship cultural institution dedicated to Oman’s cultural heritage, showcasing Oman’s history from the earliest human settlement in Oman Peninsula some two million years ago to the present day, as well as offering glimpses into our future. The Royal Opera House is the first of its kind in the Gulf States with over 1,000 seats in its main hall, occupying an area of 80,000 square metres and set among swathes of beautiful 8 | Outlook Travel issue 03
Bimmah Sinkhole landscaped gardens – it opened in October 2011. The design combines modern and traditional Omani styles, boasting impressive decorative lighting and breath-taking sculptures. Musical, operatic and dance performances from local and international artists are staged here, establishing Oman as the classical music epicentre of the Gulf States. OT: What challenges does the tourist industry in Oman face? SM: One challenge we face is the instability of the political situation in the Middle East. The limited network of Oman airlines, especially the absence of direct flights from and to the global tourism markets targeted by the Sultanate, is another challenge. Finally, some local communities do not accept tourism, and citizens are not always interested in working in the tourism sector. OT: Are you optimistic about the future of the tourism industry in Oman? SM: Despite the challenges, we remain optimistic. Tourism will bring additional economic prosperity, benefit the people of Oman and enhance
its nature and culture. Oman is committed to economic diversification to move away from an oil-based economy. Tourism offers an enormous opportunity for achieving this major objective. Tourism will bring five important socio-economic benefits: increased employment; mobilisation of investment; a contribution to the country’s GDP; development of local economies and tourism SMEs; and improved quality of life and confidence in the future. As tourism grows, host communities throughout the Sultanate will benefit and their lives will become fuller and more prosperous as they develop new skills, find better jobs and set up enterprises throughout the country. Tourism will also help preserve Oman’s precious cultural and natural assets and reinforce cultural expression, strengthening the local pride and identity of the Omani population. It will strengthen the national brand, telling the world that Oman is an open, friendly, stable and peaceful place to visit, do business and invest. The Ministry of Tourism, Oman info@omantourism.gov.om
Stay
Enjoy a night in the heart of the desert on your terms. Choose from our selection of elegant, traditional rooms and tents of varying styles, always maintaining the authentic Bedouin experience alongside our promise of comfort.
Experience
The Thousand Nights Camp offers you a variety of adventures and desert experiences from the exploration of its scenic terrains, enjoying adventurous sporting activities, to the breathtakingly peaceful moments one can only experience in this haven.
Dine
Let us bring the world to you, in a variety of dishes designed to suit different tastes, enjoy great tastes from our restaurants and cafe at the camp beneath the refreshing desert breeze and it’s breathtaking scenery.
Reservations reservation@thousandnightsoman.com | www.thousandnightsoman.com
OMAN TRAVEL GUIDE
IN FOCUS
M U S C AT OMAN’S CAPITAL, MUSCAT, offers you everything you could want from a city break – a great dining scene, fascinating cultural attractions and easy access to beautiful natural spaces. Located on the coast, it’s surrounded by beaches. Many of the city’s luxury hotels have oceanfront access – the Al Bustan Hotel’s private beach is the longest in the country, offering opportunities for kayaking, snorkelling and sailing.
Palace of al-Alam
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Sultan Qaboos Grand Mosque In Muscat, you’ll be perfectly placed to find out more about the region’s culture. Head to the National Museum opposite the Sultan’s Palace for interactive, well curated displays about Omani history. Bait Al Zubair is a popular private museum, showcasing Omani handicrafts and furniture in a restored traditional house. Mutrah is one of the city’s most popular neighbourhoods. Stroll down the corniche, looking at the traditional
dhows bobbing in the ocean beyond. You’ll love shopping for souvenirs at the bustling souk, where you’ll find an array of products from across the world – local frankincense, handmade Omani hats, embroidery from Kashmir and Nepalese jewellery. In the evening, the city’s forts and palaces are illuminated. Enjoy dinner and drinks at one of the city’s many outdoor restaurants, overlooking the ocean.
The Best Place To Feel At Home
Only 4 KM to the city center of Nizwa.
Available Rooms: Single / Double / Triple / Suite / Family Rooms
Al-Diyar Hotel is an excellent choice for any traveling to Nizwa or Al-Dakhliya region, whether for Business or Pleasure. Designed to meet the needs of tourist and Businessmen, the Al-Diyar Hotel offers luxury rooms and Services that rival those of any International hotel.
BOOK NOW: T +968-25 412 402 | al_diyarhotel@hotmail.com | www.aldiyarhotel.com
OUTLOOK RECOMMENDS
E AT: F OFROB E TUT EF RO S… RUSDUGCC LR EAV N TESLELA OD AND OCEAN V I E WS … The Beach Restaurant FOR HIGH-END OMANI CUISINE… Al Angham Restaurant
SLEEP: F O R B E AC H E S , M O U N TA I N S A N D M I N I M A L I ST E L E G A N C E … Muscat Hills Resort F O R LUXU RY S U R R O U N D E D BY D E S E R T DUNES… Thousand Nights Camp, in the heart of the Eastern Omani Sands, was recently awarded ‘World’s Best Luxury Desert Camp’ at the Luxury Hotel Awards. You’ll stay in deluxe Bedouin tents and experience a mixture of high-class service and authentic experiences, such as music performances and a ‘shua’ meal.
F O R S U P E R I O R H OS P I TA L I T Y I N N I Z WA … Al Diyar Hotel is renowned for its excellent service and comfortable, air-conditioned rooms. It offers two outdoor pools, free Wi-Fi, a cosmopolitan restaurant and a conference centre. It’s located a six-minute drive from historic Nizwa souq.
F LY:
Oman Airports is a government-owned company that manages and operates the civil airports in the Sultanate of Oman, providing on-ground services, terminal buildings, cargo buildings, runways, aprons, car parking and other facilities. Oman’s airports connect to 79 cities worldwide and see traffic of 17.7 million passengers.
F O R H I G H - E N D H E R I TAG E STAYS I N M U S C AT… Hilton Garden Inn Muscat
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OMAN TRAVEL GUIDE
M U S C AT H I L L S R E S O R T Muscat Hills Resort is nestled within the Al Hajar Mountains, a natural haven located within the beautiful private Al Jissah bay in Qantab, overlooking the clear Arabian Sea. The dramatic mountain range envelopes the sandy coves scattered across the stunning turquoise-hued waters home to a plethora of marine life. The resort is just a short distance from popular tourist attractions, including Mutrah Souq and the National Museum of Oman. From fine dining to beachfront views, Muscat Hills resort offers guests everything they need for a holiday, private event or a beach day pass. Muscat Hills Resort provides exclusivity and seclusion during your relaxing getaway. The 35 Bedouin-style beach huts are eco-friendly and just a few steps away from the ocean, some of which have panoramic sea views. Dive courses are also available for all levels, from beginner to instructor. All the courses are in line with PADI standards. For the non-divers, the resort offers dolphin watching and snorkeling trips on a daily basis. For further details muscathillsresort.com | +968 2485 3000
Hilton Garden Inn Muscat Al Khuwair Hilton Garden Inn Muscat Al Khuwair puts you right in the heart of everything this glistening city has to offer.Whether you are here for business, family escapade, history, or shopping our location has everything you need for a remarkable stay in the capital. Step inside the hotel and find stylish rooms with magnificent views of either the Al Hajar mountains or the vibrant neighborhood, world-class dining and modern facilities for business and relaxation. The Brighthearted team at the Hilton awaits you.
Our Hotel
• The Hilton Garden Inn Promise™ • All day dining restaurant serving breakfast, lunch & dinner • Open, inviting lobby with Omani architecture • Juice Bar • To-go meals & snacks available 24/7 at The Shop • Complimentary fitness center
• Complimentary printing on-site • 3240 sq ft of meeting space which can accommodate up to 100 guests • 25 minutes’ drive from Muscat International Airport • Two rooftop infinity pools (one ladies only pool), kids club, tennis court and jogging trail in the hotel complex
Our Rooms • Complimentary Internet access • Coffee and tea brewers • Comfortable beds with clean, cozy duvets • Large work desk with adjustable lighting and ergonomic chair • Flat screen HDTV with a wide range of channels and video games • Hair dryer, iron and ironing board
• Refrigerators in all rooms and microwave (in suites) • 232 Digital Key and Digital Check-in enabled rooms
Tel +968 2251 5555 Email MCTAK_Reservations@Hilton.com www.HGI.com
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PHOTO BY HELMUT PFAU, CC BY-SA 3.0
LANDMARK AT T R A C T I O N S AL HOOTA CAVE This cave is the only one in Oman developed for tourism; a series of ambiently-lit caverns studded with stalagmites and stalactites. Visitors are transported inside on a narrow-gauge railway and make their way along an 850-metre trail through the atmospheric interior.
SULTAN QABOOS GRAND MOSQUE Sultan Qaboos gifted this mosque to the nation after 30 years of rule. It’s an imposing piece of modern Islamic architecture, with golden domes, arches and engraved walls. Inside the cavernous prayer hall you’ll find a gorgeous hand-loomed Iranian carpet, measuring 70 by 60 metres.
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EMPTY QUARTER VIEWPOINT From this viewpoint, at the beginning of the Empty Quarter, you’ll see a sand corridor with dunes rising up dramatically on either side; their summits undulating all the way to the horizon. You’ll be blown away by the views of the world’s largest sea of sand.
OMAN TRAVEL GUIDE
Welcomes You to The
Sultanate of Oman Our expert Tour Designers don’t just develop a tour; they create an avenue where travelers can absorb the lives and surroundings of the Omani cultures. Our tour Managers provide travelers with exceptional knowledge, warmth, adventure and comfort as you become immersed in a new destination. Telephone: +968 24 03 33 24 Email: info@starvoyage.net Website: www.starvoyage.net
The Only Premium Institution in Oman Fully Specialised in Tourism and Hospitality
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+968 24512207
Business Enterprise (Service Management or Innovation & Entrepreneurship)
OTC also offers languages (Italian, German, Russian, French, Kiswahili, Mandarin and Farsi) along with tailor-made professional courses based on an employer‘s requirement(s). communication@otc.edu.om
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LANDMARK AT T R A C T I O N S FORT NAKHAL This is one of Oman’s most famous forts, built in 1834 during the reign of Imam Said Bin Sultan on the remains of an ancient, pre-Islamic structure. Interesting features include circular towers to hold firm against cannon fire, and spiked doors to prevent being battered open. There are stunning views from the ramparts over the surrounding plains.
BALAD SAYT Balad Sayt is a small, unspoiled mountain village that sees very little tourist traffic. It’s blessed with a spectacular location in between the mountains of Ad Dakhiliyah and Al Batinah regions. The mountainous location means it attracts adventure tourism fans.
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ROYAL OPERA HOUSE The Royal Opera House, located in Muscat, serves as the sultanate’s premier arts and culture organisation. As well as hosting performances from around the globe, it also offers an outreach programme alongside dining and shopping facilities.
OMAN TRAVEL GUIDE
MUTRAH SOUK This bustling indoor souk in Muscat is the perfect place for people watching and souvenir shopping. Stalls display an array of handicrafts and jewellery from Oman and further afield.
GETTING THERE AND AROUND MOST TRAVELLERS WILL reach Oman by flying into Muscat International Airport, the largest and busiest in the country. It operates 71 direct flights to 31 different countries in Africa, Europe, Asia and the Middle East. Passengers from Oceania can reach the country by transiting through Bangkok, while tourists from the Americas can transit through European transport hubs such as London Heathrow and Paris Charles de Gaulle. It’s possible to travel domestically by air – Oman has airports in Salalah, Duqm, Sohar and Khasab. However, many tourists prefer to hire a car to travel between Oman’s landmarks,
Muscat International Airport taking in the desert landscapes. The Sultanate’s roads are sealed and of an excellent quality, making driving enjoyable. Oman also has a reliable network
of air-conditioned buses, operated by Mwasalat. They travel between and within cities. Many larger towns and cities, such as Muscat, also operate metered taxis. Outlook Travel issue 03 | 17
joe.palliser@outlookpublishing.com Tel: +44 (0) 1603 959 676 jordan.levey@outlookpublishing.com Tel: +44 (0) 1603 959 668 krisha.canlas@outlookpublishing.com Tel: +44 (0) 1603 959 682 matt.cole-wilkin@outlookpublishing.com Tel: +44 (0) 1603 959 669 w w w. o u t l o o k t r a ve l m a g . c o m