CALLING ALL CARNIVORES, VEGETARIANS, SPICE LOVERS, AND EVERYONE IN BETWEEN
YOUR GO-TO SHAWARMA SPOT
Osmow’s Shawarma has taken North America by storm with its modern twist on traditional Mediterranean cuisine. We talk with Ben Osmow, CEO and Head of Franchising, and Prince Bhatt, Procurement Manager, about how the restaurant is rapidly expanding while still keeping its family-run origins
Writer: Lauren Kania | Project Manager: Callam Waller
The sight of the vertical spinning machinery of a shawarma rotisserie has become an iconic image in the minds of many, with the unmistakable smell of the roasting meat making mouths water since the early 18th century.
Bursting with a marinade of Mediterranean herbs and spices, tender shawarma meat is thinly sliced, grilled, and added to a pita wrap with a multitude of fillings available to enhance the unmistakable flavor. Shawarma is a type of dish that
many cultures originating from the Middle East have enjoyed and personalized with their own unique twists for countless years. While it has become known as a casual way of eating in many modern-day cities, these flavors and traditions
represent the beauty and history of the Mediterranean region and have brought people together over fond memories attached to the dish.
Whether on a crowded street in Tel Aviv or in the comfort of your own home, shawarma is an incredible way to experience the century-old flavors of the Middle East.
BRINGING SHAWARMA TO NORTH AMERICA
More than 20 years ago, Sam Osmow, Founder of Osmow’s Shawarma (Osmow’s), immigrated to Canada from Egypt. Immediately, he saw an untapped opportunity to bring his native roots to the Canadian landscape, blending traditional Egyptian cuisine with a North American palate.
He, therefore, took the plunge and filled a void in the current fast-casual culinary market by opening the first Osmow’s restaurant in Streetsville, Ontario, Canada, in 2001.
Today, Osmow’s is one of North America’s fastest-growing quickservice restaurant (QSR) chains, boasting 160 outlets and counting.
The company’s flavorful dishes, topped with signature sauces, are a modern take on a classic Mediterranean and Middle Eastern dish and have proven to be a huge hit with its ever-expanding customer base.
A proud family-run operation, Osmow’s is now overseen by Sam, his son Ben, CEO and Head of Franchising, and his daughter Bernadette, President and Chief Marketing Officer, alongside a dedicated team of professionals who come equipped with years of QSR experience.
“Food and beverage is the best industry to be in! It is always exciting and has infinite potential,” opens Ben.
“Whether you are directly in the industry or not, you inevitably have an interest in what’s new and exciting within it,” he enthuses.
The restaurant industry is a notoriously difficult industry to find long-term success in, but Osmow’s has triumphed over the years, sticking true to its motto: we’re makin’ what you’re cravin’.
“It is a fast-paced environment that brings out the best in true entrepreneurs, which we consider ourselves,” comments Ben.
WHY OSMOW’S?
At Osmow’s, it’s not only about great and accessible food, but also celebrating culture, diversity, the tradition of sharing a meal with loved
Sam Osmow tells Osmow’s’ story
ones, and the ability to connect with others and appreciate the joy of eating together.
“Our biggest differentiator is that we are the largest shawarma brand in Canada and the biggest pioneer within our space. We have created National Shawarma Day along with a series of new menu items,” explains Ben.
Additionally, shawarma is prepared a little differently at Osmow’s. Once the marinated meat is delicately carved, it is grilled to caramelized perfection and then served on the ROCKS™ (on rice), with STIX™ (fries),
or classically wrapped in a thin pita bread.
Along with this unique method of preparation, Osmow’s also produces all of the food in a proprietary production facility before it is distributed to restaurants. The company purchases raw ingredients (protein such as chicken, lamb, and beef, along with packaging, sauces, etc.) and then makes the products in-house.
FOOD & BEVERAGE OUTLOOK: HOW DOES BEING A FAMILY-RUN BUSINESS FACTOR INTO YOUR EVERYDAY DECISIONS AND THE PASSION THAT DRIVES THE COMPANY?
Ben Osmow, CEO and Head of Franchising: “We all work closely together as a team and play on our individual strengths and weaknesses. My sister and I manage the business as a whole, but we have our own personal responsibilities within the company. We like to view our family as a dream team. We play to our strengths and come together to support each other.”
This way of producing food and sending it to stores ensures that the franchise owners, who are incredibly important to the growth and success of the company, do not have to worry about the supply chain.
“Our commissary allows us to create our own products exactly how we like them and standardize consistency across the brand,” informs Ben.
REVOLUTIONARY FRANCHISEES
Osmow’s treats its franchisees and team like family, always giving people the benefit of the doubt and creating a culture where every detail is discussed with the team.
The success of Osmow’s has been attributed to the hard work and dedication of its revolutionary franchisees and employees who make up the company.
Having an important hand in what the restaurant chain is today, several employees have even been converted into franchisees, and several franchisees have been able to own more than one location due to the success experienced.
“We have partnered with franchisees and have seen them grow from one restaurant all the way up to 15,” excites Ben.
With an initial investment of roughly USD$450,000 to open a restaurant, average sales are then very high, considering the market, at roughly USD$1 million per year. A franchisee can, therefore, ultimately get a return on investment (ROI) in just two years and see significant profits.
“We are expanding with our existing franchisees who are performing well and excited about their opportunities to grow,” comments Ben.
“Our multi-unit franchising course helps franchisees to develop a plan for the future and prepare well in advance,” he continues.
From Nature. Back to Nature.
In a time where sustainability transcends choice and becomes an essential responsibility, two sister companies within the CanCreativ® Canada family, specializing in food packaging, are leading the way in pioneering eco-conscious packaging solutions. With over four decades of expertise in the global food packaging industry, CanCreativ® has expanded its horizons, establishing EmbraceGreen® Canada and EmbraceGreen® Sustainable Plant. Together, we are shaping the future of eco-conscious packaging solutions and redefining the landscape of environmentally-responsible packaging.
EmbraceGreen® Canada
-One-StopFoodPackagingSolutioncompany.
EmbraceGreen provides a comprehensive range of compostable and biodegradable food packaging products. From take-out containers to grocery packaging and bespoke franchise business solutions, EmbraceGreen has redefined eco-friendly packaging in the food industry.
Pioneering Sustainability From Nta
Discover Our Distinctively Canadian, Eco-Friendly Products: EmbraceGreen takes immense pride in presenting a range of fully compostable products that reflect environmental consciousness and are proudly crafted in Canada.
Our Ongoing Pledge to Sustainability
Eco-Friendly: We carefully craft our products with an unwavering commitment to environmental responsibility. We contribute to a greener and more sustainable future by selecting our packaging solutions.
Our Expansive Product Lineup
We proudly offer a wide range of food packaging
options produced from natural fibers. Our ecofriendly packaging features excellent oil and water resistance, ensuring it meets your daily requirements.
Tableware: EmbraceGreen presents a diverse array of compostable tableware, including plates, cutlery, and more. Bid farewell to single-use plastics and welcome sustainable dining.
Packaging Solutions: Our packaging solutions are ideal for businesses seeking to reduce their carbon footprint. From food containers to bags, we have got you covered.
Custom Solutions: Recognizing that each business has unique requirements, we offer customized compostable solutions to your needs.
Our Product Portfolio:
Take-Out Containers: Bid farewell to single-use plastics with our compostable take-out containers, ideal for restaurants, food trucks, and catering services.
Grocery Packaging: EmbraceGreen provides sustainable solutions for grocery stores, enabling
Nic Wang, CEO
customers to make eco-conscious choices. Franchise Business: We offer tailored packaging solutions to franchise businesses, promoting sustainability across the industry.
EmbraceGreen Sustainable Plant
-CraftingQualityPaperBagsinAlberta,Canada
EmbraceGreen Sustainable Plant is establishing a pioneering standard in the production of paper bags within Alberta, Canada. Our mission is straightforward and profound: “From Nature, Back to Nature”, as we aim to deliver top-notch bags to customers while maintaining the utmost reverence for the environment.
Our Commitment to Quality and Sustainability
EmbraceGreen Sustainable Plant is driven by a commitment to excellence in creating paper bags. Every bag we produce is a testament to our dedication to quality craftsmanship.
Proudly Canadian-Made
We take pride in sourcing all our raw materials from the pristine northern forests of North America. They are our partners in sustainability. We ensure that our production processes remain sustainable, renewable, and environmentally-responsible.
Our paper bags are crafted with care and precision in Alberta, Canada. We are proud to be a part of the rich tradition of Canadian manufacturing, contributing to our nation’s legacy of quality products.
Supporting Local and Global Sustainability
At EmbraceGreen Sustainable Plant, our mission extends beyond providing exceptional paper bags. We are staunch advocates for environmental conservation and sustainability by creating products that are not only durable but also eco-friendly.
Exporting Canadian Excellence Worldwide
While our roots are firmly planted in Canada, we have a global vision. We are eager to share the excellence of Canadian craftsmanship with the world. Our bags are designed not only to meet local needs but also to exceed international standards.
“From Nature, Back to Nature” - Join Us in Embracing a Sustainable Future
EmbraceGreen’s guiding principle is simple yet profound: “From Nature, Back to Nature.” We believe in the power of this connection, and it shapes everything we do.
Our products/services reflect our commitment to sustainability, eco-friendliness, and the well-being of our planet. Let’s make the world a better place, one eco-conscious choice at a time. Together, we can ensure a brighter, greener future.
“From Nature, Back to Nature” is a slogan and a way of life.
A Message from the CEO – Nic Wang : Pioneering Sustainability in Food Packaging
“It is both a privilege and a responsibility to lead a company at the forefront of eco-friendly food packaging. As the CEO of CanCreativ Canada, I am profoundly committed to our mission of transforming the food packaging industry into a more sustainable and environmentally responsible sector. An unwavering commitment to the environment lies at the heart of our company’s mission. At CanCreativ Family, we firmly believe that saving the environment is not just a choice; it’s an obligation that transcends corporate boundaries.
Our journey began with a deep-rooted commitment to sustainability. We understand that our choices today have a lasting impact on our planet and future generations.
Our products adhere to the highest quality standards, ensuring you get top-notch compostable alternatives. Our manufacturing facilities in Canada allow us to support local communities and create job opportunities.
Our world is a breathtaking tapestry of
life, a gift that sustains, inspires, and provides for us. Yet, this delicate balance is under threat, and we must act decisively to preserve it. Every action we take has an impact, whether it’s the materials we choose for our packaging, the energy sources we use, or how we manage waste. Our commitment to eco-friendly food packaging is not just about products; it’s about the power of choices to reduce waste, conserve resources, and protect ecosystems.
Saving the environment is not just about profit margins or market share; it’s about the legacy we leave behind. Our vision extends beyond business success. Together with our partners, customers, and stakeholders, we are embracing a greener tomorrow.
Delivering
Tailored Packaging Solutions for Franchise Businesses: A Collaboration with Osmow’s. At our company, we take pride in offering customized packaging solutions that cater to the unique needs of franchise businesses. It brings us great joy to share our successful collaboration with Osmow’s, a renowned Canadian chain store, as we work together to fulfill this common mission. While product quality remains a cornerstone of our partnership, we recognize the pivotal roles of design and supply chain management in our shared success story. We extend our heartfelt gratitude to Osmow’s Procurement Manager, Prince Bhatt, for
being invaluable to this journey. Our teams engage in regular and open communication, fostering an environment where ideas flow freely and challenges are swiftly addressed.
Furthermore, we would like to express our appreciation to Ben Osmow, CEO and Head of Franchising at Osmow’s, for his unwavering support for both teams. We firmly believe that today’s commendable and sustainable growth is a testament to the dedicated efforts of every member of our teams.
In partnership with Osmow’s, we look forward to continued innovation and collaboration, creating packaging solutions that meet and exceed expectations in the ever-evolving franchise landscape. Together, we aim to set new industry standards and ensure the satisfaction of our valued customers.
We believe in the power of collaboration. Together, we strive to make a positive impact by reducing waste, conserving resources, and promoting responsible practices.
I invite each of you to join us in this noble cause. Your choices matter whether you are a customer, partner, employee, or friend. Together, let’s save the environment, not because it’s convenient but because it’s the right thing to do.
Thank you for being part of our mission.”
“From
Nature, Back to Nature” Reconnecting with the Earth, One Step at a Time
At EmbraceGreen our guiding principle is simple yet profound: “From Nature, Back to Nature.” We believe in the power of this connection, and it shapes everything we do.
Our products/services are a reflection of our commitment to sustainability, eco-friendliness, and the well-being of our planet. We’re here to help you rediscover the beauty and vitality of nature in every aspect of your life. Join us on a journey that brings us closer to the Earth, where each step forward is a step back to our roots. Let’s make the world a better place, one eco-conscious choice at a time. Together, we can ensure a brighter, greener future.
“From Nature, Back to Nature” – It’s not just a slogan; it’s a way of life.
OSMOW’S AT A GLANCE
160 locations across Canada and the US.
40+ head office team.
40+ in production.
1,500+ team members across the brand.
CLIENT BASE varies without a widespread menu, with the three biggest consumer target bases being Millenials, Gen Z, and Gen X.
MAIN PRODUCTS include Chicken on the ROCKS™, Lamb Shawarma, Shawarma Poutine, Osmow’s Special, and Half & Half.
Osmow’s’ head office supports its franchisees across their operations, going above and beyond to ensure they are in the best position to continue their success. This close working relationship and peoplecentric approach means the team spirit at the company remains true to its family origins as it continues to enjoy accelerated growth.
“We over-invest in marketing every year to make sure the brand is known, and our franchisees can be as successful as possible, hence why most of them have become multi-unit owners,” furthers Ben.
THE IMPORTANCE OF PROCUREMENT
Strategic sourcing is of major importance to Osmow’s in order to meet the current and future needs of its products and help maintain the
balance of its supply chain operations.
Furthermore, this strategy has helped tremendously in risk management by diversifying the company’s products, reducing the impact of disruptions, and providing a significant advantage over competitors.
Prince Bhatt, the Procurement Manager of Osmow’s, holds close relationships with these partners, ensuring that both the supplier and the company mutually benefit from the partnership.
“As Osmow’s’ procurement lead, I understand where to collaborate with our suppliers to combine our strengths and meet our goals,” opens Prince.
“Our purpose is to create a supplier partnership that delivers on time and meets our daily needs.
“We strategically procure raw proteins and spices to supply our
commissary to make finished fine-marinated proteins. Similarly, we procure packaging items, food commodities, etc., and redistribute them to the individual franchises across North America,” he expands.
Many of these items that Osmow’s strategically sources come from across
the globe, while also maintaining supply chain flexibility and helping ramp up products to meet the needs of its many customers.
“Our suppliers play an equivalent role in Osmow’s’ growth, and I consider them major players in our company’s success,” notes Prince.
By focusing on the long-term outlook of Osmow’s’ business objectives and vision, Prince and the company prioritize building relationships with suppliers beyond just the individual transaction.
“We maintain very regular communication with all these crucial vendors and receive regular feedback; our suppliers are treated like partners,” comments Prince.
“I certainly believe that this is the way forward for Osmow’s’ procurement to become the business client of choice for any supplier,” he continues.
These healthy relationships have allowed the company to improve and streamline its supply chain and positively impact its tactical sourcing.
Additionally, to ensure a positive impact on the procurement network and to make the most of the benefits that assist stakeholders within the supply chain, Prince has undertaken some essential steps.
Philly Cheesesteak wrap
Simply THE BEST CHICKEN!
OUR HISTORY
Giannone Poultry is a family-owned business deeply rooted in Saint-Cuthbert, Québec, Canada. We began our operations with small-game birds. The company, as we know it today, really took off in 1989 following a major shift in operations. We like to call ourselves a value-added processing plant.
Observing the growing and ongoing concerns with health and food safety, Giannone Poultry has invested heavily in the development of unique processing methods and has introduced fundamental changes to its operational philosophy. Everything had to be rethought. New equipment was invested in, operating methods were revised, and standards were developed, all aimed at producing the very best chicken.
Today, Giannone Poultry supplies an impressive list of customers across Canada and the northeastern US, in the retail sector, the food service industry, and with industrial customers. Building on our technological advances, we are constantly working to expand operations. Giannone Poultry is committed to providing the highest quality, federally inspected chicken. All Giannone chicken is HACCP/SQF certified. This innovative approach to embracing new technologies and markets has allowed Giannone Poultry to continue to grow while maintaining the proud family tradition of offering its customers outstanding quality products.
A VALUE-ADDED PROCESSING PLANT
All our chickens are chilled in our exclusive air-chilling process with no water added. This ultra-modern system is greatly superior to the regular water-based method. Our air-chilled chicken conserves the meat’s natural juices, preserving its precious enzymes and proteins. Eliminating water from the chilling process reduces bacterial cross contamination and significantly extends the product’s shelf life. We offer a wide range of bulk products, from whole chicken to the various primary and secondary cuts.
GIANNONE POULTRY’s relationship with OSMOW’S SHAWARMA
As soon as they met, the two men got along well. They both had a similar professional and entrepreneurial background and understood each other’s needs.
After a quality control test by Mr. Osmow himself and his quality control team, as well as a visit to the Giannone Poultry factory, Bruno and Sam concluded an agreement.
This agreement between these two great men is based on honor, trust, and the high quality of the product.
Both companies are founded on the same core values: high-quality products and high-level customer service.
Giannone Poultry is proud to have Osmow’s Shawarma as one of their prime customers.
“Giannone has been a great vendor for us - as we have rapidly expanded, they have never faltered to deliver on the quantity and quality of the product we need.”
OUR SEASONED CHICKEN
Our unique seasoning application method guarantees consistent seasoning for each chicken. The seasoning recipes used are developed by Giannone or are the customer’s own recipe. Our unique seasoning distribution system provides an even distribution of spices for each chicken that is seasoned.
Bruno Giannone and Sam Osmow met in Montreal, Quebec, in April 2021.
OUR PEOPLE
OUR HUMANE ETHICS
Over the years, we have built an enviable reputation in the poultry industry. We owe this reputation to our employees, who take animal welfare to heart and constantly strive to deliver an exceptional product across every aspect. Their dedication, ingenuity, and motivation constitute the core values in which our customers can always place their trust.
OUR RESPECT FOR THE ENVIRONMENT
Giannone Poultry demonstrates leadership in the environment by treating its wastewater with innovative processes developed and many upgrades in collaboration with MABAREX, a Quebec water treatment company. This new approach increases the treatment capacity, which means better results without having to increase the space dedicated to the installation, as well as better control of foul odors. This allows us to return water to nature as clean as the local river.
In addition, we have a biomass combustion system which uses wood to heat and create the steam required for production and plant needs. This system eliminates the use of diesel fuel, substantially reducing the company’s environmental footprint, but that’s not all; our research and development team have realized and implemented a system to convert the sludge to fuel that is mixed with wood to produce steam and hot water for the plant. This greatly reduces the demand for electrical energy as well as that of wood for the proper
We work with live chickens. It goes without saying that the quality of breeding, transportation, and processing directly affects the quality of the product on the consumer’s plate. It’s a question of added value at the commercial level.
For us, this means that we have a great responsibility toward the live chickens. The Giannone method is based on ethical concerns for both animal welfare and humane care.
We give our chickens the time to complete their normal growth cycle, making sure that they are grain-fed with corn, soy, and wheat supplemented with natural vitamins and minerals. All our chickens are raised in barns to give them enough room for freedom of movement. Humane care results in a more tender, tastier product.
To establish a high level of consumer trust, our technologically-advanced traceability system can trace each cut of meat from the hatchery, to the producers, to our processing plant and right up to our customers.
functioning of our installations.
All our waste water treatment, sludge recycling and biomass and sludge heating systems are governed by certificates of authorization issued by the Ministry of Sustainable Development, Environment and the Fight against Climate Change (MDDELCC).
In fact, we are particularly proud, as a company and as citizens, to confirm that a tiny fraction of the waste is sent to a landfill. Few plants can boast of achieving such a low environmental impact.
The Giannone method comes from our history and our philosophy.
THE LATEST STANDARDS
Being creative, leading instead of following, and showing respect in everything we do is why Giannone Poultry stands alone among NorthAmerican processing plants. Everything is designed, built, and operated by the people at Giannone themselves to proudly offer more wholesome, tastier chicken. Giannone meets the highest standards of quality, productivity, humane ethics, and respect for the environment.
Giannone picks up and transports its live chickens to avoid unduly stressing them. This is done for the quality of the meat; but above all, as a question of respect for the animal welfare.
The Giannone air-chilling system with no water added is unique in North America. This is a vital step in the production of superior quality, better tasting, more wholesome chicken. But there is much more to the Giannone method. It starts with developing close relations with producers and monitoring chickens throughout their growth period.
TURNKEY PRODUCTS
First, we pay attention to all the details that make Giannone chicken quite simply the best chicken you can buy. This added value is found in each and every product we develop in partnership with our customers.
Giannone brings this same creativity and forward thinking to our partnerships with customers by helping them offer distinctive products. Giannone handles every step of the process, from cuts, recipes, packaging, and display, to delivery of a shelf-ready product.
Giannone Chicken, a difference that everyone can taste…
Our poultry is exceptional. Every chicken, without exception, benefits from:
• Our close ties with producers, from egg to maturity
• Our live chicken transportation management contributes to minimizing animal stress
• Our innovations in slaughtering equipment and methods
• Our chilling method, which remains totally unique in North America
• A longer shelf life for our delivered products
• Our highly stringent certifications, including HACCP and SQF
• We maintain product quality and shelf life to our customers by monitoring the trailer temperature throughout the transportation process
• Our sincere commitment and respect for humane ethics and the environment
This is why we can say that we offer retailers and restaurants more wholesome, tastier chicken. We are also able to provide products that comply with specific certifications upon request.
Giannone Poultry is a Value Added Process Plant
• We can provide differents primary cuts or secondary cuts of chicken (debonned meat, ground chicken meat)
• We can also provide differents types of packaging
• And as a value added plant, we can offer you different types of seasoning for your chicken (private label)
It will be a pleasure to provide you more information on our company products.
2320, Rue Principale, St-Cuthbert, Québec, Canada, J0K 2C0 1-450-836-3063 | 1-800-267-3063
clemieux@giannonepoultry.com
bruno@giannonepoultry.com www.giannonepoultry.com
“WE HAVE BUILT STRONG AND PRODUCTIVE RELATIONSHIPS WITH OUR SUPPLIERS THROUGH TIMELY COMMUNICATION, SHARING CONCERNS WHENEVER NECESSARY, AND ADDRESSING THE NEED FOR COMPLIANCE”
– PRINCE BHATT, PROCUREMENT MANAGER, OSMOW’S SHAWARMA
These include ensuring volume by gauging the correct forecast to the supplier in order to help them maintain the inventory level, a strict supplier selection process to uphold high standards, and cost analysis to guarantee that the company’s sourcing strategy is aligned with its budget to control the expenditure on the product.
The immense importance of healthy relationships with partners within the supply chain to continue to grow Osmow’s’ services and reach
is extremely evident. This strategic and tactical sourcing has helped the company with cost savings, improved customer satisfaction, and has built a sustainable competitive advantage in today’s QSR world.
“We stay competitive and ensure continuous engagement with our suppliers on a weekly basis, forecast any shortages in the current complex supply chain scenario, and ensure the maintenance of our quality standards and Osmow’s’ reputation,” adds Prince.
THE OSMOW’S HOPE FUND CHARITY
Not only does Osmow’s strive to provide delicious and nutritious food for its customers, but the company also created its own charity in 2020, the Osmow’s Hope Fund Charity, to help make a difference one meal at a time for those in need.
“This charity is one we built to help others in third-world countries, as we ourselves are originally from a third-world country,” explains Ben.
“We want to help others have the opportunity to rise above adversity and be in the position where they can support others as well,” he continues.
Since the launch of the charity, it has been able to feed over 2,200 children daily in places of learning in India and Zambia, and has raised over CAD$200,000 to ensure that no child has to go to school hungry.
The charity’s vision entails removing hunger and other absent basic necessities of life as an obstacle to the advancements of developing communities, and its goal is to continue to tell the story of the areas that the company serves, using its platform to bring awareness and change.
Additionally, Osmow’s has worked with homeless shelters and food banks throughout the Greater Toronto area to give back some of the success that it has earned over the years, with the ultimate mission of progressing communities both locally and abroad.
“We would like to promote more success stories like the one we have been lucky enough to live ourselves,” says Ben.
NATIONAL SHAWARMA DAY
National Shawarma Day on October 15th was coined by Osmow’s Shawarma and celebrates the Middle Eastern rotisserie method of cooking meats such as lamb, chicken, beef, and the dishes that are subsequently crafted.
Not only does shawarma bring mouth-watering flavors, but it can be enjoyed in a multitude of ways. Anything exploding with this much flavor deserves a celebration! Since it’s inception, Osmow’s Shawarma has offered original pricing on Chicken & Falafel on the ROCKS™ /Wraps for just CAD$5.
FUTURE OF SHAWARMA
The shawarama craze is not going anywhere anytime soon.
This modern take on traditional Mediterranean cuisine is unlike any other, blending together rich flavors and cultural significance for a uniquely beloved dish that customers and foodies of all ages and demographics delight in.
The future is bright for Osmow’s as the company continues to look towards expanding even further across North America over the coming years.
“We are opening 20 franchisee restaurants in 2024 and will have another 10 sign on to help us achieve these goals,” excites Ben.
Currently opening an average of 30 to 35 stores per year, Osmow’s is aiming for a total of 200 outlets by the end of 2024, with a primary focus on expansion within the US.
The first US restaurant was opened in Miami in 2022, with the second in New York in 2023, along with two more planned for the state of Florida in Q1 2024. The company is currently planning for a second production facility to cater to its rapid expansion.
“Ultimately, we are excited about expanding into new markets and finding some amazing additional franchise partners,” comments Ben.
Along with additional restaurants in the US, Osmow’s has begun seeking spaces within populous food courts and airports to further its reach even more for those looking for great flavor on the go.
Osmow’s has built a time-tested and steadfast reputation for using the highest quality ingredients in order to deliver traditional recipes that are freshly interpreted and served with passion to guests.
With a vision of becoming the leading Mediterranean QSR franchise that presents diverse, flavorful, and healthier menu options to consumers everywhere while also delivering exceptional customer service, Osmow’s has created a positive impact in communities both locally and abroad and produced business excellence.
Osmow’s’ ultimate goal is to become the world’s largest Mediterranean and Middle Eastern food franchise by maximizing its benefits to franchisees, value to customers, and service to communities. The company is well on its way to accomplishing this and much more.
Cargill is proud to partner with Osmow’s Shawarma as a supplier of beef on its menus.
The success story of Osmows and Cargill showcase how a strong partnership, built on shared values, quality and sustainability can lead to both growth and customer loyalty.
Alfie Breton, Cargill’s National Trade Sales Lead for Osmow’s, and Prince Bhatt, Procurement Manager at Osmow’s, work together effectively to create a win-win situation for themselves and their customers.
Under Ben Osmow, CEO of Osmow’s, the company continues to see exponential growth and we at Cargill are there to support and facilitate the process.
100 percent CanadianMade Cheese Curds
Made fresh without the use of powders or fillers!
“It’s been a pleasure working alongside Prince Bhatt and the Osmow’s team, supplying fresh cheese curds to their restaurants in Canada.”
– Maurizio Romeo, President, Tutto Gourmet Foods