Outlook Portfolio - Food & Drink

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P O R T F O L I O LODESTONE

McTHAI

BRANDS 4 Building brands on a platform of innovation, entrepreneurship and flexibility

18 Masters of fast food in Thailand

ZZ2 10 A promise of FoodHealth, a passion for soil health

DELTA FOOD INDUSTRIES FZC 28 Establishing trust and credibility among an increasing network of partners

P R O M O T I N G T H E V E R Y B E S T I N G L O B A L F O O D & D R I N K

THEY TOLD US THEIR STORY

A N D W E TO L D THE WORLD

FOR MORE than two years now, some of the most renowned names in global food & drink have been telling us their story and, in turn, we have told the world.

The companies above represent just a small sample of the businesses to have benefitted from the free exposure we provide across both digital and print platforms, as well as a free, bespoke marketing brochure and an unparalleled forum for attracting new investment and networking opportunities.

W W W. O U T LO O K P U B L I S H I N G . C O M Tel: +44 (0) 1603 959 650 Email: ben.weaver@outlookpublishing.com

W E L C O M E Our Outlook on Global Food & Drink

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Under the Outlook Publishing umbrella F O O D & D R I N K and spanning three of the most developed and innovative regions on the planet; Africa Outlook, Asia Outlook and Europe & Middle East Outlook strives each and every month to bring the very latest news, trends and success stories across the full array of industrial sectors.

Food & Drink has long been an instrumental and fascinating topic of P O R T F O L I O discussion as part of these continuously evolving publications, featuring heavily in both our front-of-book section as well as our core company profile showcase.

The latter facet is where we pride ourselves especially, leading to the inclusion of some of the world’s most prominent players in the food & drink domain, as documented in this portfolio.

In Africa, both Lodestone Brands and ZZ2 have provided critical insight into the most pressing industry trends engulfing continental food & drink production, while global heavyweights, McDonalds have benefited from our digital and print offering in Asia through its McThai brand. The significance of the sector in the EME region has similarly been reflected through a plethora of feature profiles, including the success story of Delta Food Industries, as seen within this assortment.

These examples, and this portfolio as a whole, provide just a small sample of the extensive coverage we have provided the food & drink industry’s leading protagonists over the past two years, and with the Outlook Publishing name fast-spreading throughout the sector’s consciousness via numerous media partnerships and event collaborations, there has never been a better time to join these industry heavyweights in enjoying the same unparalleled levels of exposure.

Reaching 165,000 monthly readers in Africa as well as a further 190,000 in Asia and 380,000 in the EME region, food & drink has been one of the most prominent sectors throughout Outlook Publishing’s growth, so please do take a look at this brochure as proof of what Matthew Staff we can offer, so that we can, in turn, Editorial Director, Outlook Publishing continue to give back to the industry.

LODESTONE BRANDS 4

McTHAI

18 Masters of fast food in Thailand

Building brands on a platform of innovation, entrepreneurship and flexibility

ZZ2 10 A promise of FoodHealth, a passion for soil health

DELTA FOOD INDUSTRIES FZC 28 Establishing trust and credibility among an increasing network of partners

P R O M O T I N G T H E V E R Y B E S T I N G L O B A L F O O D & D R I N K

EDITORIAL Editorial Director: Matthew Staff matthew.staff@outlookpublishing.com Deputy Editor: Emily Jarvis emily.jarvis@outlookpublishing.com

PRODUCTION Production Manager: Daniel George daniel.george@outlookpublishing.com Art Director: Stephen Giles steve.giles@outlookpublishing.com Advert Designer: Mandy Farnell mandy.farnell@outlookpublishing.com Images: Thinkstock by Getty Images

BUSINESS Sales Director: Nick Norris nick.norris@outlookpublishing.com Operations Director: James Mitchell james.mitchell@outlookpublishing.com Sales Managers: Eddie Clinton eddie.clinton@outlookpublishing.com Tom Cullum tom.cullum@outlookpublishing.com Heads of Projects: Arron Rampling arron.rampling@outlookpublishing.com Donovan Smith donovan.smith@outlookpublishing.com Project Managers: Jake Mcgeary jake.mcgeary@outlookpublishing.com Sammy Wilkinson sammy.wilkinson@outlookpublishing.com

ADMINISTRATION Finance Director: Suzanne Welsh suzanne.welsh@outlookpublishing.com Admin Assistant: Sophia Curran sophia.curran@outlookpublishing.com Office Manager: Katie Park katie.park@outlookpublishing.com Web Design: Hamit Saka IT: James Le-May

OUTLOOK PUBLISHING Managing Director: Ben Weaver ben.weaver@outlookpublishing.com Chairman: Mark Weaver CONTACT Outlook Publishing Ltd Woburn House, 84 St Benedicts Street, Norwich, Norfolk, NR2 4AB, United Kingdom Sales: +44 (0) 1603 959 652 Editorial: +44 (0) 1603 959 655 SUBSCRIPTIONS Tel: +44 (0)1603 959 655 Email: matthew.staff@outlookpublishing.com

www.africaoutlookmag.com www.asiaoutlookmag.com www.emeoutlookmag.com Africa Outlook Asia Outlook EME Outlook Africa Outlook Asia Outlook EME Outlook

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Taking Businesses

Next to the

Level odestone Brands is aiming to apply the same, vast amounts of experience and expertise that helped initiate the company, to produce the next generation of fast moving consumer goods (FMCG) entrepreneurs.

Incepted in 2009, with the initial investment from Standard Chartered Bank of $170 million, the company is a brainchild of former Tiger Brands CEO, Nick Dennis alongside partners John Seymour and Shaun Bruyns.

The idea was to achieve sustainability and longevity through the acquisition of a series of marketleading FMCG brands, to take them to new levels of success, and to establish Lodestone Brands as a top-two player in each of its core operating sectors; being sugar confectionery, beverages, and baby care. “When meeting with Shaun initially, I said I wanted to continue to work on something that had longevity,� CEO,

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Lodestone Brands is looking to expand its acquisition portfolio across Africa, building on an initial six years of success in the FMCG market Writer: Matthew Staff Project Manager: Callum Philp

Dennis recalls. “Shaun then spoke to John Seymour, and we decided to see if we could replicate, in a much smaller way, what had been achieved at Tiger.

“It was about building a branded FMCG business and using our experience, including learning from previous mistakes, to try and get things done in a far shorter time frame.”

Seymour adds: “The brief was essentially to combine Nick’s unparalleled strategic and operational expertise in fast moving consumer goods, with Shaun’s and my financial and investment skills, and to build a business by way of acquisition.

The next level

The subsequent six years of development has comprised this philosophy to the tune of a three legged Lodestone Brand portfolio consisting of four acquisitions under the industry category banners of confectionary, beverages and baby care.

The acquisitions, being Mister Sweet

It was about building a branded FMCG business and using our experience, including learning from previous mistakes, to try and get things done in a far shorter time frame

and Candy Tops; Dynamic Brands; and National Pride, respectively, are all pre-existing market players in their various fields of FMCG and, after being acquired by Lodestone over the past half-decade, are now undergoing the necessary expansion strategies to take them to new market levels.

Seymour explains: “When we acquired them, most of the businesses were mid-sized within their target markets and we identified that they needed a strategic partner to take them to the next level.

“What we have endeavoured to do is add a level of

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professionalism and invest in requisite professional skills.”

This business model is applied in keeping with the existing entrepreneurial spirit present in the acquired business. A balance is found between maintaining the facets that made the company successful to begin with, while facilitating future growth.

“The founding partners developed a statement of purpose to ‘take entrepreneurs to the next level’,” Dennis continues. “All our businesses were highly entrepreneurial but, as is often the case, the entrepreneurs haven’t had the advantage of working in big professional organisations which is what we brought to the table.

“What we are trying to do is

We’re still a relatively small player so have to work smartly in terms of where we put our money behind these brands

E s s e nt i al s

National Pride is one of Lodestone’s most successful acquisitions to date

Rascals is another brand being re-driven into the market place

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professionalise these businesses without corporatising them, retaining a significant degree of entrepreneurship within the business. This enables us to act with speed; an essential component in building our group”

Smart marketing

After only six years of operating, the success of this model is already evident across Africa with its sugar confectionery category currently the third largest player on the continent.

In the category of disposable diapers, Lodestone is also market leader in Zimbabwe, Zambia and the DRC as well as number two in Angola, Malawi and Mozambique.

In the category of beverage

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concentrates, Lodestone’s portfolio boasts the largest brand in Southern Africa by both value and volume.

Being produced within South Africa and subsequently exported across these markets, this early success is a sign of things to come for Lodestone Brands, but Dennis is adamant that this is just the beginning.

“Where we are in terms of our performance as an organisation at the moment, we’re a two out of 10,” he states. “There is so much to do and this includes actively marketing our brands.

“Prior to the acquisitions, none of these companies had ever had a conversation with a consumer which is fundamental in building a branded

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FMCG business.”

To counter this challenge, Lodestone has worked tirelessly in conducting qualitative market research in the relevant market categories. Areas where brands need support have been identified and this knowledge has been invaluable in brand building.

The CEO continues: “We’re still a relatively small player so have to work smartly in terms of where we put our money behind these brands.

“Because we have identified the brand positioning with the consumer we have been able to use these learnings in our strategic re-launches.”

World-class talent

Key to ensuring the growth and

ongoing entrepreneurial flair of each acquisition is the flexible ethos of Lodestone Brands itself, working on a decentralised basis and incorporating an owner-manager culture with no bureaucracy.

“This structure ensures the essence of speed, whether it is speed to market for new product launches or the speed to make decisions,” Seymour emphasises.

L O D E S T O N E

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Veering away from traditional midsized enterprise challenges, Lodestone has also encouraged an increase in the amount of exposure that people get across the wider group to further develop their own understanding and skills set within the FMCG sector; a general enhancement of industry knowledge that is also epitomised by the company’s supply chain management strategy.

Dennis explains: “We have moved significantly, especially in our biggest division – confectionary – towards the injection of world-class people who have also worked for the large multinational and local market participants.

“These people have fantastic experience and while it does take a while to adapt to midsized organisations, they have been attracted to working in the environment and especially the entrepreneurial culture that comes with it. We have been able to attract great, world-class talent.”

Unique culture

Engraining world-class partnerships and structures into the pre-existing entrepreneurial ideology promises to be a combination that ensures Lodestone achieves its goal of being the number one or two branded organisation in each niche category.

Seymour notes: “2015 will be a year of continuing to build on the success we’ve had in prior years and I expect to see more leverage of our brands across the categories as a key focus.

“We’ve made significant investments over the past three years in both people and capital and we need to make sure we are getting returns on these.”

In a market that holds potential for companies outside of multinational status, there are significant opportunities for Lodestone Brands.

Marketing itself as a flexible,

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entrepreneurial owner-managed business, the scope to partner with likeminded organisations across East, West and Central Africa – and beyond – is unlimited and Dennis is excited about the opportunities that these attributes will unearth over the coming years.

“We’re passionate about, and absolutely love our business,” he concludes. “If you cut into our veins, you don’t see blood, you see brands!

“What makes us unique? Our innovative capabilities, our unique culture and our speed; unfettered by bureaucracy.

“We are now keen to build our business in Southern Africa, and then selectively across the continent, where we expect our next meaningful port of call to be in East Africa.”

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Cost-Effective High Quality Packaging Solutions

We supply high quality corrugated cartons including standard stock sizes and special sizes made to order. All styles of cartons are available as well as many other packaging solutions.

Produced to any specifications that you require.

Tel: (011) 708 2380 Fax Sales: (011) 708 2351 Fax Admin: (011) 708 3245

To find out more and to contact us visit the webpage: www.lodestonebrands.com

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ame Z Z 2

VA LU WORLD-LEADING PRACTICES FOR LONG -TERM

Committed to international standards of FoodHealth and sustainable operations, ZZ2 is staying true to its inspirations and missions in South Africa Writer: Matthew Staff • Project Manager: Josh Hyland

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Z2 is the brand name for a farming organisation which now supplies more than 40 percent of commercially traded tomatoes in South Africa.

It is a fast growing player in the production, packaging and marketing of avocados (avos) while onions and deciduous fruit are also gaining importance in the fruit and vegetable basket offered to customers. Livestock has always been part of the ZZ2 value proposition and includes a Pinzgauer cattle herd from the Austrian Alps and the indigenous Nguni cattle. From these two breeds, a new breed has been developed at ZZ2, the PinZ²yl.

Farming operations are spread across South Africa, the Group consisting of various independent companies managed under the ZZ2 umbrella with a turnover exceeding R1 billion per annum. ZZ2’s employees match this status by increasingly representing a multicultural African society within a multilingual environment.

The company extended the services provided to the internal convertors of production, packaging and marketing value with carefully considered joint ventures. It has significant shareholding in an international commercial seedling nursery, an online fresh produce trading platform, a box manufacturing plant, a staging depot for fresh produce, and production facilities for biological inputs to compost, compost tea and fermented plant extracts. Joint ventures in primary production include a date farm in Namibia on the Orange River.

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“that’s it!”

In the mid 1990s, ZZ2 implemented the “open system” or “living system” business philosophy, which demands a long-term view to create value for all stakeholders of the company rather than chasing short-term profits for shareholders.

The company is therefore managed as an open and living system based on the following ethical norms (values) which are implemented as preconditions for any orderly and civilised society: • “Prudentia” (thoughtfullness, wisdom, vision, integrity) • “Justitia” (fairness, honesty, impartiality, humanity) • “Fortitudo” (fearless without wavering, with energy, perseverance, endurance, dauntlessness) • “Temperantia” (modesty, selfrestraint, selflessness, tolerance) ZZ2’s inspiration (vision) is to be the benchmark of success in agriculture, creating sustainable value for its stakeholders as a living, open system.

The mission is to deliver high quality, primary agricultural products to clients looking for value and practices are in place to optimise resources and are based on principles that are ethical, environmentally friendly and economically sustainable.

Inspiration and missions

The ZZ2 trademark is a well known brand in South Africa. Originally a cattle brand it has become associated with the company and excellence.

The Sepedi/Northern Sotho phrase “Ke Tswa Tsweo” was added to the trademark in 1994 and literally means

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Z Z 2

World leader

ZZ2 is a world leader in extensive, nature-friendly agricultural practices, also known and registered as Natuurboerdery® or translated into English; nature-friendly farming. It is a break with the deleterious effects of industrial farming and includes some of the more sane concepts of organic farming.

A centre was established to research (with the help of local and international experts) and mass produce compost, now universally apllied to all ZZ2 crops, and an array of biologically based pest and disease control agents. The concept and techniques of Natuurboerdery® are attracting much attention as an alternative to unsustainable industrial farming and unproductive organic farming.

In today’s times it is a fact that people are demanding healthier food.

Therefore FoodHealth is ZZ2’s promise and healthy soil is its passion. By embracing nature and implementing Natuurboerdery® principles, healthy products are delivered.

Market trends

In line with this, ZZ2 decided more than 20 years’ ago to farm with avocados.

Avocados have been identified as one of the superfoods of the world, being absolutely packed with heart-healthy nutrients, monounsaturated fats and essential omega-3 acids. In the past five years, ZZ2 started to aggresively expand it’s avo production. Avocado production surpassed 8,000 tonnes in 2012 and is growing exponentially with 70 percent exported mainly to Europe.

EQSTRA INDUSTRIAL EQUIPMENT TOYOTA FORKLIFT DELIVERS OPTIMAL LIFETIME VALUE TO OUR CUSTOMERS The latest supply of 10 new electric Toyota Forklift trucks to the South African farming conglomerate ZZ2, highlights the role Eqstra Industrial Equipment (EIE) plays as a partner of choice in the agricultural industry.

The reliability, advanced technology and optimum performance of our range of forklifts is essential when it comes to meeting production demands at ZZ2.

We are proud to be a supplier to ZZ2 - a leader in the farming industry.

Toyota Forklift is the global market leader in materials handling equipment.

www.eiegroup.co.za

FIRST NATIONAL BANK

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t FNB Business, we understand that the agricultural industry is important to South Africa’s economic sustainability. Not only do we provide you with access to the latest information, trends and studies about the industry, but also offer you innovative solutions that can contribute to your farming decision-making.

We understand the challenges and responsibilities that you, as a business owner, face every day. That’s why we provide all the financial solutions you need to ensure your farm’s growth and success. In addition to supplying innovative financial solutions that are customised for your unique farming needs, we also support you with a team of agricultural managers whose industry knowledge and experience can contribute to your decision making.

T 0860 362 000

The avocado has been identified as one of the superfoods of the world

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www.fnb.co.za

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Farmer of local produce.

Business of global reach.

ZZ2’s business is growing as quickly as the juicy tomatoes they have been farming for over a century.

From a single farm in Limpopo, they have expanded into a countrywide farming conglomerate, with exports across the continent and the globe. FNB is proud to have been ZZ2’s banking partner from the very beginning, and we look forward to many more centuries of success and growth together.

For more information, email agric@fnb.co.za or visit fnb.co.za First National Bank - a division of FirstRand Bank Limited. An Authorised Financial Services and Credit Provider (NCRCP20).

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RIJK ZWAAN

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ijk Zwaan is a breeding company from the Netherlands with 25 different vegetable crops in its assortment. In the worldwide market of vegetable seeds, they are at the fifth place with a turnover of over 300 million Euros. Rijk Zwaan is well known for its high service level and its personal approach.

The seeds of Rijk Zwaan are sold in more than 100 different countries all over the world, via 25 local Rijk Zwaan sales subsidiaries and numerous (exclusive) distributors.

Avocado production line

Looking at the per capita consumption of avos worldwide you will find that Mexicans consume nine kilograms (kg) of avos a year; Chileans, four kg a year; Israelis, four kg a year; Americans, 2.5 kg a year, Europeans two kg a year; and South Africans, only 0.8 kg a year. ZZ2 therefore identified a huge growth potential in this market segment. In addition, South Africa is ideally situated to service the East (India, China, Indonesia, Malasya etc) where there is a huge untapped market.

Taking all the above into account, ZZ2 has deemed it necessary to expand it’s packing facility at Boekenhoutbult Farm, Mooketsi. ZZ2’s own team of engineers tackled this project with great enthusiasm, from design to completion. The packhouse is presently being constructed and was completed at the end of March, 2015.

Marketing model

ZZ2 supplies fresh produce to consumers in a carefully considered value channel. Products are sold to retailers, wholesalers, hawkers, repackers and food processors via sales commission agents.

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ZZ2’s new avo packhouse: The new avo packhouse facility, Boekenhoutbult was the original/ founding packhouse of ZZ2 and has a history of more than 60 years. It was the main tomato packhouse up until 2014. As the tomato production centre of gravity shifted, more favourable locations were utilised to pack tomatoes. This created the opportunity to move the avos into Boekenhoutbult while the old avo facility was transformed into a successful lowcost regional market • The facility covers more than 7000m2 • It has a throughput of 15 tons an hour, and can handle all varieties of avocados • Cupsizers with a total of 14 lanes are used to upgrade the packline • The packaging area is isolated and can be air conditioned to 18°C • Waste heat recovery from the cooling is used to clean and dry the avos • The facility still accommodates specialised tomato packaging in a separate cooled area, with a throughput of up to 100 tonnes a day

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Rijk Zwaan recognizes the potential of the African continent. Next to its sales subsidiaries in Egypt and Morocco, the company made a long term investment with the establishment of Rijk Zwaan Afrisem in Tanzania. Besides the development of local varieties, a lot of effort is put into exchanging knowledge and ideas about cultivation as well as sales. In this way Rijk Zwaan helps its growing partners to get the best out of their varieties.

On 1 July 2015 the new subsidiary Rijk Zwaan South Africa will take over the sales activities from the current distributors in South Africa. This strengthened presence is expected to be the start of a period of even stronger growth in the region. ZZ2 is one the long term partners of Rijk Zwaan in South Africa. Both are family companies with a strong company culture and together they are actively screening new tomato varieties to meet the challenges of the future.

Rijk Zwaan Export B.V. De Lier The Netherlands T +31 174 532 300 E export@rijkzwaan.nl

www.rijkzwaan.com

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We share Johan’s ambition to surprise consumers time after time

Johan Solleveld comes from a tomato-growing family and has been involved in variety development at Rijk Zwaan for over 30 years. Thanks to his extensive experience, and to the fact that he really speaks the growers’ language, he knows exactly what to look out for when selecting new tomatoes. Over the years, Johan has gained an ever-greater appreciation of the tomato’s versatility and potential. He knows that nature can sometimes have surprises in store, and how important it is to remain open to the resulting opportunities. In close collaboration both with colleagues and customers, he strives to make a valuable contribution to creating tasty new products every day.

It is Johan’s ambition to surprise consumers time after time. Rijk Zwaan - a global specialist in vegetable breeding - shares this ambition. We are working together towards a healthy future. Learn more at rijkzwaan.com

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The new avo packhouse facility, Boekenhoutbult, Mooketsi, Limpopo

The sales commission agents operate on a retail and wholesale level.

Prices are discovered by balancing supply and demand. This process is supported by a comprehensive system called FGX (Farm Gate Exchange, an online trading platform) where the goal is to aggregate volumes supplied and demanded with prices paid, enabling an environment for an industry-wide functional market for efficient price discovery.

The agency system of selling is employed with remuneration based on ad valorem commission for sales functions performed. These synergistic systems bring exceptional reach in terms of area covered to customers and ZZ2 alike. Special attention is given to different offered products; in terms of packaging, variety and taste, continuity, and reliability of supply and quality.

ZZ2 markets its avos under the name Afrikado and all its fruit exports are done through Core Fruit; exporting around the world.

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ZZ2 produces the following varieties of avocados: Fuerte*

February-March and June-August

Ettinger February Maluma* February-March Pinkerton* April-May Hass* April-June Edranol June Ryan* July-September Queen October Lamb-Hass* November-December Reed November-December Itzamna January * = exported

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An exciting journey

At the same time as the construction of ZZ2’s packhouse, the company is also establishing ripening rooms at its staging facility, ZZFresh, near Lanseria Airport, Johannesburg. ZZ2 cooperates with Mission Produce, the biggest supplier of avos in the world, to understand how to ripen and market ripe and ready avocados. This will enable ZZ2 to supply its customers with ready-to-eat avos throughout the year.

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ZZ2 markets its avocados in the following packaging: EXPORT: • 8 kg box • 4 kg box LOCAL: • 4 kg box • 2 x fruit in a boattray • 4 x fruit in a boattray • 1 kg plastic bag

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The aims of environmentally sustainable and affirmative value creation for all its stakeholders through the open-system approach should safeguard its sensitivity and mobility in any conceivable environment

ZZ2 is of the opinion that providing consumers with ready-to-eat avos will boost the local consumption from 0.8 kg per capita to the level of other countries with the same per capita income, such as Mexico and Chile.

The company is very excited about the journey it has embarked on and looks forward to promoting this wonderful fruit locally and internationally.

ZZ2 is endowed with a sound and ethical corporate philosophy. The aims of environmentally sustainable and affirmative value creation for all its stakeholders through the open-system approach should safeguard its sensitivity and mobility in any conceivable environment. It should also ensure the relevance of ZZ2 as a sustainable value creator to all its stakeholders over the short, medium and long-term.

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lovin’ They’re

asia outlook talks to Hester chew, chairman of Executive committee and cEo of mcthai, thailand’s sole mcDonald’s franchisee.

Writer Ian Armitage Project manager Eleanor Watson

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’ it cDonald’s sells more than 75 hamburgers every second and its famous golden arches are recognised by millions around the globe. the quick service restaurant chain has 34,000 restaurants in 119 countries. what’s its secret? mcDonald’s has mastered the market with localisation.

Nowhere is this truer than thailand, where it has 183 restaurants, serving eight million customers per month.

“we do have localised items on the menu,” says Hester chew, chairman of Executive committee and cEo of mcthai, the sole mcDonald’s franchisee in the country. “we have items that are specific to Thailand like the Samurai Pork Burger, the Spicy mcwings and the Spicy chicken teriyaki and Rice. “that is absolutely important; you have to appeal to your market.” although some items are localised, mcthai’s core products are the same

– and of the same quality – as you would find in any McDonald’s globally. “we have global supply system. our French fries are from the u.S., our cheese is from New Zealand and in the last couple of months have been importing beef from australia. “mcDonald’s look at the regional supply system to see who has the best ingredients, quality and price to match the product and we work on a system of delivery.”

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mr chew has extensive experience in the food service industry and upon joining mcthai quickly introduced some new ideas.

He knew exactly what he wanted the introduction of separate mccafé premium coffee counters to most of the mcDonald’s restaurants has been one of his most highly successful moves. “when we came in, we looked at the fundamentals,” mr chew says.

“In the first six months we looked at staffing, promoted some from within, brought in new blood into the organisation and we repositioned incentive schemes and the way we look at the business in terms of our customer service, the way our restaurants look, how we were positioned, what consumers wanted

Ronald mcDonald House charities (RmHc)

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t’s all about the bottom line”.

There are few people, whether in the private or public sectors, who haven’t heard that phrase. But in modern business, companies that want to achieve long-term success must consider what is known as the triple bottom line: Economic, Environmental and Social.

RmHc originated in the u.S. in 1974 and RmHc thailand was established in 2001 with the same mission: to create, find and support programmes that directly improve the health and well-being of children.

RmHc thailand is currently running three core programmes:

Ronald mcDonald House charities (RmHc) has been mcDonald’s “charity of choice” for almost 40 years and is its way of positively impacting all three aspects of the triple bottom line.

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The Ronald McDonald Kids Room. Since the inauguration of RMHC, 28 kids rooms have been built.

The Ronald McDonald Care Mobile (RMCM).

Through partnerships, over 40,000 children have received free

vision screening and more than 12,000 pairs of eyeglasses were provided free-of-charge.

Ronald McDonald House (RMH). From the opening day in June 2011, the RMH at Queen Sirikit National Institute of Child Health has helped more than 1,900 families.

Beyond monetary support, mcDonald’s involvement also includes: Placing RMHC donation boxes in participating restaurants

Hosting fundraising events such as McHappy Day and the Annual Charity Bowling Tournament.

Providing opportunities for employees and stakeholders to volunteer and participate at RMHC events.

Connecting and engaging suppliers with RMHC programmes. “cSR is not a promotion but a commitment to our society,” says chew.

To learn more visit www.rmhc.or.th.

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OMD (ThailanD) we are an integrated communications agency delivering media and marketing solutions globally.

Ensuring that omD (thailand) has the most strategic, analytical, innovative, energetic and genuine people is priority one.

In 2011 omD (thailand) was awarded winner of media Planner of the Year for South East asia by campaign asia. In 2012, clients and industry judges for campaign asia made omD (thailand) gold winner, media agency of the Year (thailand). we work with a diverse group of more than 25 clients and over 70 influential and iconic brands, We enjoy strong and long-term partnerships with them, some dating back as far as our inception, and we are proud to be able to help each and every one of our clients to achieve their business goals now and into the future Tel +66 2 256-9890 Email contact-th@omd.com

www.omd.com

and the menu items we had – basic areas. we retrained managers to look at restaurant level P&l and it was about going back to basics and good, well formulated planning.”

The first McDonald’s restaurant in thailand was opened in 1985. things have changed a lot since mr chew came into the business. “today, we are in a much healthier state,” he says. “things have gone from good to better. we have a steady business. we’ve grown from 93 restaurants in 2006 and we will be at 200 restaurants by year end. I think the growth has been good.” one of the key changes is the way its restaurants look and mcthai has spent a lot of time and resources on

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remodelling them, based on the allegro concept that has seen new lighting and decor in the restaurants, inducing a “more urban edge”. “we wanted to push our mcDonald’s stores from being traditional quick service restaurants into lifestyle restaurants,” mr chew says. “In terms of the look and feel it is about colours, and in terms of seating, we have a range of seats – sofas and cushions etc. we make the restaurants

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as welcoming as possible but with an urban edge. up to about two and a half years ago we used what we called the millennium concept. last year we started using allegro, which is what mcDonald’s has been using across the region. 90-odd percent have switched to the new look which is much more towards a lifestyle restaurant.”

In 2010, mcthai introduced the concept of “Drive thru” quick service restaurants, another successful venture. “our Drive thrus are ideally situated and, as well as a fast take-away service, they have lots of convenience. convenience is very important. In an area like Bangkok it is key. “we have 43 Drive thrus and we should have 50 by year end.

“I think our breakfast plays an important part here

“The employer generally gets the employees he deserves.”

Walter Raleigh, 1554-1618

OMD (Thailand) wishes to congratulate Mr.Hester Chew and the amazing team at McThai for winning the 2013 Best of the Best Employer in Thailand from Aon Hewitt.

The talent eco-system created by McThai incorporates: • engagement • training • empowerment • company culture • a deeply honed philosophy that serves a model for managing and nurturing people.

OMD (Thailand) is proud to partner with McThai and be a part of the incredible teamwork which exemplifies the character of the people and iconic Brand; McDonald’s.

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CoFFEE woRKS

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e think it’s no accident CoffeeWORKS is one of Thailand’s leading coffee roasters. Since opening our doors CoffeeWORKS has been a key source in thailand for authentic imported origins and Arabica coffees from Thailand’s northern provinces. Prior to building CoffeeWORKS we worked in the US west coast coffee market when the specialist coffee shop business model was still populated by less than a dozen storefronts.

Moreover since founding CoffeeWORKS, we have formed significant industry relationships throughout the birthplace of espresso – Italy. thus, we have absorbed a unique mix of US and European coffee industry experiences that underpin our mission to be the most advanced knowledge based coffee roaster in Asia.

At CoffeeWORKS the bean is the boss.

Tel +662 425 1395

www.coffeeworks.co.th

too – car use and traffic in Bangkok is increasing so they will come out, have a quick breakfast and takeaway at the window and move on with their daily lives. the majority of our sales of breakfasts are in or through our Drive Thru restaurants and over a fifth of our business is breakfast in the morning. “those convenience factors are key – location and plenty of large spaces and parking. “the convenience is what we look at.” other milestones achieved by mr chew include taking mcDonald’s 24hour in 2007 and bringing in delivery 24 hours a day in thailand.

“Delivery is a popular service in Asia, not just Thailand. You’ll find similar services in Singapore, malaysia, Philippines and Indonesia. It is very popular in asia. “our delivery is through motorbikes. that gets through the

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traffic,” Mr Chew says. mcthai’s vision is to be the quick service restaurant of choice in Thailand, growing profitably and have 500 points of distribution, including mccafé and Dessert centre, by 2015. of course a company is nothing without its people; mcthai and mr chew were quick to realise that.

“We offer a caring work environment, develop our people and empower them to make a difference at work, at home and in thai community. we have our corporate culture called “StEPuP” which has become the everyday working culture of mcthai. our strong corporate culture creates high engagement and helps in driving the company’s strong values. with the earlier mentioned factors, mcthai has recognised as Best of the Best Employers in thailand and Regional accredited Best

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Employers in aPac in 2013.”

StEPuP comprises S – Sanook at work, meaning happy staff having fun (Sanook) and being enthusiastic about their work. t – team to win, meaning all the team sharing objectives and having trust and confidence in every person’s contribution. E – Exceed customer Expectations, understanding and then exceeding customers’ expectations.

P- People, supporting the development of staff and mutually praising success. u – ultimate ownership, working as if staff owned the business, daring to solve problems creatively. and P – Passion to win, having dedication and hunger for success to be the leader.

It’s paid off. McThai has been recognised as Best of the Best employers in thailand and Regional accredited Best Employers in aPac in 2013. the award was issued by aoN Hewitt and Sasin graduate Institute of Business

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Congratulations for the success of McDonald’s in Thailand.

We are proud to be part of their success

The Authorized Service Provider and Food Equipment Supplier for McThai since 1985

Fieco Company Limited 43/524-526 Phaholyothin Road, Anusaovari Bangkhen Bangkok 10220, THAILAND Tel: +66 2 5512434-5 | Email: info@fieco.com | www.fieco.com

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administration chulalongkorn university, who looked at employment practices at 182 leading companies in thailand. mcthai was also recognised as Best Employer in thailand and in aPac in 2011.

“I am happy and proud that mcDonald’s thailand has been recognised in this way because these awards reflect our employees’ trust and engagement towards the company, their praise for the company, and their dedication for it to achieve success, consistent with our management policies which resulted in doubledigit sales growth indicating business success,” mr chew says. and the future is bright.

“For us it is working on internal processes and that is obviously ongoing. customer service is another area of continual improvement and you never stop on that,” mr chew explains.

“I think we have focused very well on our people development and that has been important for us as a business and in the way we have since performed.

We will continue that. It means we offer a value proposition.

“I think also in the next couple of years

CHARoEN PoKPHAND FOODS (CPF) Vertical integration, fully traceability, and food safety have made CPF raw materials the core of the world’s leading food brands since 1978. our 30 years of know-how, and our embrace of green and sustainable technologies, will drive our CP brand products into the future. charoen Pokphand Foods Public company limited (cPF) is the world’s leading vertically-integrated aquaculture, livestock, and food company. cPF products are distributed under cP and numerous other well-known brands worldwide.

Tel +66 (0) 2692 2300 Email info@cpbrand.com

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KIM CHuA GRouP

k we will continue to grow our business and see how we can be relevant to our consumers. For example, in the Provinces of Thailand it is very different to the major metropolitan areas like Bangkok. You can’t approach Provinces in the same way. we will see how we can be relevant there.

“Having availability of chicken products is also important for us.”

For the future, mr chew would like the thai government to drive the economy. that would attract foreign investment and create jobs in the country. “that is always important,” he says.

“But generally am I optimistic? Yes. there are plenty of opportunities and lots of growth potential. I don’t have a time to put to this but I believe thailand can have more than 400 mcDonald’s restaurants down the road, on a long term horizon.

“For future engagement, technology will be important – whether it is cashless payment, mobile apps or the internet. all of that will come much more into play in the next six to nine months.” as for key success factors, mr chew stresses: “the mcDonald’s business is a people business, providing food and beverage services in its restaurants as well as home delivery. therefore, we give top priority to our people, as it is they who deliver happiness and satisfaction to our customers. that is the main engine of our business.” to learn more visit www.mcthai.co.th.

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im chua group is committed to becoming a leader in aesthetically pleasing food products by applying the culinary arts and sciences to meticulously create and select the finestquality premium brands from around the world. our connoisseurship, knowledge and understanding of authentic flavors, combined with high level of production technology and standards, have made kim chua group a center for innovative and delightful foods that create “pleasure for your taste”. kcg has always believed in working towards the mutual success of our company, business partners and customers. this win-win philosophy and honesty in our dealings has been the key to our company’s success for more than 55 years. this philosophy will continue to be our top priority going forward to meeting our goal of sustainable growth. kcg’s technological exchange and adoption with international counterparts has helped drive the company to be a leader in the thailand dairy product industry. the constant interaction and visits between the technical personnel, food technologists and product research and development teams of kcg and our partners worldwide has helped us meet our objective of creating quality, innovative products that satisfy the requirements of our customers. as an industrial leader in producing premium food products, kcg highly values corporate social responsibility and preservation of natural resource. we constantly participate in social contribution activities in order to improve the quality of life to the society where we do business.

Tel +662 332 8040 7

www.kimchuagroup.com

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Happiness from KCG for more than 55 years We deliver products to fulfill your taste

Distributed by Kim Chua Group Co., Ltd. 3059, 3059/ 1-3 Sukhumvit Rd. Bangjak Prakanong Bangkok 10260. Thailand

Tel +662-332-8040-7 Fax +662-331-6891 www.kimchuagroup.com

CPF is the world’s leading integrated aquaculture, livestock, and food company

For all sales please contact: C.P. Merchandising Company Limited Tel: +66 (0) 2784 9000 Email: info@cpbrand.com To learn more about our company, visit www.cpfworldwide.com

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Delta Food Industries has only been operational for four years, but has already embarked on a series of significant expansions; none more so than its new dairy plant set to open in late 2015 Writer: Matthew Staff • Project Manager: Sammy Wilkinson elta Food Industries is capitalising on a strong first four years of operations inside Sharjah Airport Free Zone, UAE with its latest capital investment which will see enhancements across capacities, range and efficiencies as the Company enters the next stage of its international development.

The Free Zone exporter of food products - ranging across tomato paste, tomato ketchup and milk powder products since 2011 - occupies an area of 9,000 square metres inside the Sharjah Airport International Free Zone (SAIFZone), but with an ethos of continuous improvement and expansion, a recent 20 percent stake sale to Rafi Agrifood in July has set the tone for its biggest step forward to date.

In-keeping with the Company’s general upgrade and expansion plan across its facilities, a new plant for the production of evaporated milk and sterilised cream is due to open in

“In September, 2014 we decided to venture for the manufacture of evaporated milk and cream and immediately purchased the adjacent premises at E2-10 and ordered machineries for dairy plants,” says Chairman, Shiraz Osman. “The new dairy production machinery is a modern, state-of-the-art technology imported from Europe and India and is capable of producing 90,000 cartons of 170 gram evaporated milk and cream.

“The processing facility for the dairy plant has also been designed in such a way that it can double its capacity by adding one Steriflow.”

The flexibility and speed in which Delta Food can make such decisions is testament to its youth in the market, Shiraz Daud Osman, Chairman/Director but also to the levels of innovation December, 2015; not only consolidating and ambition within the business, and its strong position in the Middle East Osman is already assured that there is and GCC market but leveraging its new a customer base ready and waiting to products to introduce more advanced capitalise on the new product offering. technologies and process into the He continues: “Customers, both business also. existing and new, are already aware

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Delta’s reputation in the region has grown just as rapidly as its product range

of the new facility and look forward to purchasing everything from one supplier rather than shopping around for different products from different suppliers.”

Versatile manufacturing

Once opened, the new plant will represent an astounding evolution in such a short space of time, from origins that began when Chairman, Shiraz Osman invited food industry expert and friend, Ali Parpinchi to join him in a venture that initially only comprised five members of staff.

More than 200 additional employees later, and a series of aggressive expansions and investments has forced the issue from a production capacity perspective over the years, backed up by an even more pivotal commitment to quality processes and quality products.

“Whenever demand increases, Delta increases its production capacities by

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Osman thanks Saif Zone authorities for their continuous support and understanding investors’ needs. The infrastructure provided by Saif Zone gives opportunities to companies like Delta Food to expand and grow swiftly.

adding new machines, and this has recently included a processing facility the backbone of the Company - so that production capacities can be easily expanded in the future just by adding new filler and seamer machines,” explains Osman.

To further compound this dedication to quality, Delta also works closely with the health department of Sharjah Municipalities and SAIF-Zone to adhere to the very best health & safety guidelines, while it is also ISO 22000, ISO 9000, HACCP and HALAL certified; all of which lays the foundations for an even bigger concerted focus on rapid product and service launches along the way.

He says: “Over the years, Delta has also introduced the packaging of new products like custard powder, starch, oats and semolina, while new machineries have been added for the manufacture of different sizes of tomato paste, hot sauce and milk powder in tins.

Globe Express Services G

lobe Express Services is a provider of comprehensive logistics and supply chain solutions. Established in 1974, the range of services offered by the company includes ocean freight, air freight, customs clearance, warehousing & consolidation, project & heavy cargo services, international transportation, cargo management, information integration, and compliance management.

The Gulf region’s vibrant business landscape is attracting the attention of international investors which in turn has driven immense development projects across a wide range of industries. Europe has been enhancing trade relations with the Middle East as well, leading to a wealth of potential initiatives that will create market gaps that can be addressed by GES’ wide range of solutions.

Growth & expansion strategy The expansion and opening up of new branches is a part of its comprehensive and dynamic strategy to address the growing demand for logistics services in the region and worldwide. Globe Express Service currently operates globally in 55 countries.

The Company currently operates in Bangladesh, China, Hong Kong, India, Malaysia, Thailand, and Vietnam in the Asia Pacific region; Brazil and Chile in Central and South America; France, Italy, Russia, Switzerland and Turkey in Europe; Kuwait, Lebanon, Saudi Arabia and the UAE in the Middle East; and Canada and the US in North America.

At the helm Mustapha Kawam, was recently appointed as the President & CEO of Globe Express Services. He first joined the company in 1995 as a sales representative.

Under his leadership as the Managing Director of the Gulf States, Globe Express Services has received Maersk Line’s Platinum Award for four years in a row. GES announced the signing of a Memorandum of Understanding (MoU) with Etihad Rail, the developer and operator of the UAE’s national railway network and also reported expansion activities in various parts of the globe.

His current focus is directed towards maximizing industry opportunities and sustaining GES’ global success. He aims to continue the Company’s relentless efforts to achieve higher levels of customer satisfaction and service and steadily build and expand GES’ business to create new opportunities.

Additionally, he also wishes to establish a positive work environment for all employees, displays excellent leadership skills, an astute business acumen, and deep industry knowledge.

Corporate social responsibility at GES Volunteerism and humanitarian initiatives are deeply ingrained in GES’ corporate culture. As an organization and as individuals, they take great pride in the social and environmental causes supported at both the local and global levels by actively participating in noteworthy activities such as spearheading medical missions, promoting education and the arts, launching charitable works for underprivileged women and children, distributing food and clothing provisions to those in need, and supporting environmental conservation and recycling efforts.

T +971 4 3388-599 E Mustapha.Kawam@globeexpress.com www.globeexpress.com/en/

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GULF CANS & PACKAGING INDUSTRY

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ulf Cans & Packaging Industry (GCPI) was incorporated in 2010 and its commercial production started in January, 2012. During a very short span of time, Gulf Cans has established itself as a very reliable supplier in Middle East.

Our product range consists of round lithographed tin cans for food & non food products, printed sheets, rlt assemblies, lids, easy open ends and peel off lids.

Quality Control To facilitate such continuous capacity growth and proactive expansion of its products and services, September, 2015 saw the opening of Delta Food Industries’ new Quality Control (QC) Laboratory; equipped with modern equipment for chemical and microbiological analysis of raw materials and finished products.

QC also conducts physical inspection during the production phase to make sure all safety and hygiene standards are met.

The quality control department plays a very important role in ensuring that all the products are safe for human consumption and the process of production conforms to the established regulations of the certifying agencies such as the HACCP, ISO and HALAL.

Our key strengths are quality and timely delivery.

T +968 26701707-08 F +968 26701709 E sehgal@gcpioman.com

www.gcpioman.com

New machinery has been introduced for tinned milk manufacture

“With a versatile manufacturing unit, good team members and the active involvement of partners, Delta Food has progressed well and met expectations and visions, which has led us to our further expansion, and decision to venture into manufacturing evaporated milk and cream.”

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Quick expansion

The end result is a plethora of tailored products that Delta Food Industries knows will be successful in the Middle East market, embracing the latest consumer trends; not just in terms of eating habits, but also in regards

to how customers want their food packaged and presented.

Subsequently supplying said products within tins, pouches, glass bottles, sachets and PET jars, the Company’s diversity also has a knockon effect on the types of sizes that can

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Office & Factory P.O. Box No. 64, Postal code 327 Sohar Industrial Estate, Area No. 5, Sohar, Sultanate of Oman.

Office tel: +968 26701707 / 708 Fax: +968 26701709 Email: sehgal@gcpioman.com www.gcpioman.com

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We are proud to be associated with Delta Food Industries, SAIF Zone, UAE

Delta is quick to recognise the customer needs and expands its portfolio of products to satisfy these market demands

Delta has continually expanded its production capabilities since inception

be offered as well.

“Delta has introduced additional products as per the requirements of its existing customers which has resulted in quick expansion,” Osman explains.

“Delta’s manufacturing unit is versatile, meaning it can increase its production

by adding different packaging units; for example, starting with tomato paste, Delta started with just two packaging sizes; 400 grams (g) and 850g.

“Now, by adding different filler machines, it has numerous additional sizes; 70g, 175g, 370ml, 1.6 kilograms

(kg), 2.2 kg and 4.5 kg.”

This strategy has been replicated across its milk powder products and completes a cycle of continuous improvement that embraces manufacturing, capacities, automation, flexibility and, ultimately, product quality and diversity.

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Trust and credibility

The demographic of customers subsequently enjoying the fruits of Delta’s labours are primarily private brands in international markets, as well as locally distributed to clients.

The all-encompassing, turnkey nature of what Delta has created, however, now lends itself to looking further afield in the future.

Osman notes: “Apart from UAE, Delta’s main customers are in Iraq and GCC countries including Saudi Arabia, Qatar, Kuwait, Oman and Bahrain. We also export to countries in Africa though, including Somalia, Sudan, Guinea and Ethiopia. Once our capacity permits, we will continue to branch out across the Arab league countries like Egypt and Libya too.”

Facilitating this strategy is an in-house supply chain management department catering for the needs of both the Company’s internal systems and those of its customers; once again bringing into mind areas of sustainability and operational excellence.

Delta aims for quality production and timely disposition of deliverables, and these are the key factors that establish trust and credibility with our partners and customers

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AWARD WINNING

The Sharjah Airport International Free Zone (SAIF Zone) presented the SAIF Excellence Award (SEA) to Mr Osman in December, 2014, in recognition of the Company’s outstanding achievements within the Free Zone and its exemplary business blueprint that has helped Delta Food become one of the more successful investors in the region.

CEO, Osman received the prestigious Global Leadership Award in recognition of his vast contribution to society as an influential entrepreneur. The recognition was given by the Kerala State Business Excellence Awards in partnership with the IBPC and Al Leem Knowledge Centre.

The excellence award was presented by event management Company, Glamour & Glitter in 2014 at the MILAAP event; an informal conclave of more than 400 successful businessmen whose significant contributions to the flourishing economy of the Emirates were given recognition.

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Delta Food Industries’ CEO, Shiraz Daud Osman has watched the Company he established alongside friend, Ali Parpinchi rise to the top of the sector in Dubai, creating strong business partnerships and customer loyalty along the way

Now, firmly driven by its newest and most significant of additional plants, Delta Food can cast an eye to a future which will also incorporate a stronger emphasis on vertical integration by establishing a plant to manufacture its tins; the Company’s primary packaging material.

By doing so, the turnkey offering will be almost complete, the appeal to

customers will reach new levels on a broadened scale, and the Company will have come true on a promise which was first laid out by the founders back in 2011.

“Delta’s USP is the manufacturing of goods in private labels, so not marketing the Delta brand on the packaged products; a strategy which most competitors don’t entertain,” Osman concludes. “Delta aims for quality

production and timely disposition of deliverables, and these are the key factors that establish trust and credibility with our partners and customers.

“Delta is quick to recognise the customer needs and expand its portfolio of products to satisfy these market demands.” www.deltafood.ae

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TELL US YOUR STORY

AND WE’LL TELL THE WORLD AFRICA OUTLOOK, Asia Outlook and Europe & Middle East Outlook are digital and print products aimed at boardroom and hands-on decision makers across a wide range of industries around the world.

With content compiled by our experienced editorial team, complemented by an in-house design and production team ensuring delivery to the highest standards, we look to promote the latest in engaging news, industry trends and success stories from the length and breadth of these three significant regions.

Food & Drink has featured heavily within our magazines’ profile showcasing sections in recent years, with industry leaders including Lodestone Brands, ZZ2, McThai and Delta Food Industries FZC all having enjoyed the COMPLETELY FREE coverage we can provide across both digital and print platforms. Their success stories have subsequently reached a combined monthly readership of more than 700,000 people worldwide.

In joining these industry heavyweights already enjoying this level of exposure, you can also benefit from a free marketing brochure, extensive social media saturation, enhanced B2B networking opportunities, and a readymade forum to attract new investment and to grow your business.

To get involved, please contact Outlook Publishing’s Managing Director, Ben Weaver, who can provide further details on how to feature your company, for free, in one of our upcoming editions.

W W W. O U T LO O K P U B L I S H I N G . C O M Tel: +44 (0) 1603 959 650 Email: ben.weaver@outlookpublishing.com

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P O R T F O L I O Outlook Publishing Ltd, Woburn House, 84 St Benedicts Street, Norwich, Norfolk, NR2 4AB, United Kingdom Tel: +44 (0) 1603 959 650 ben.weaver@outlookpublishing.com | www.outlookpublishing.com Magazines: www.africaoutlookmag.com | www.asiaoutlookmag.com | www.emeoutlookmag.com Africa Outlook Asia Outlook EME Outlook

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