An unspoiled, unparalleled, and unmissable Caribbean Island
TRAVEL PHOTOGRAPHER, TEAGAN CUNNIFFE, CAPTURES AFRICA’S MOST THOUGHTFULLY DESIGNED SPACES AND REMOTE WILDERNESS AREAS
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EDITORIAL
Head of Editorial: Jack Salter jack.salter@outpb.com
Deputy Head of Editorial: Lucy Pilgrim lucy.pilgrim@outpb.com
Senior Editor: Lily Sawyer lily.sawyer@outpb.com
Editor: Ed Budds ed.budds@outpb.com
Editor: Rachel Carr rachel.carr@outpb.com
Editor: Lauren Kania lauren.kania@outpb.com
PRODUCTION
Art Director: Stephen Giles steve.giles@outlookpublishing.com
Welcome to our 18th edition of Outlook Travel magazine.
Looking to embark upon a one-of-a-kind, unparalleled experience of a lifetime?
Australia is an oasis of adventure for explorers of any calibre, with endless beaches, glistening waters, terracotta deserts, endemic wildlife, and much more to immerse yourself in.
The country is also home to an astonishing dichotomy of modernity and tradition, from the bolstering city life and innovative gastronomy of Sydney to the mythology and spiritualism of Australia’s Traditional Owners.
It’s therefore no wonder that international travellers are flocking Down Under to experience the vibrant atmosphere, unparalleled natural scenery, and millennia-old culture of Australia.
“When travelling, a lot of the time people want to discover a country, its people, and the lifestyle. A visit to Australia will give travellers all of this in spades,” highlights Karen Fitzgerald, General Manager - Experiences at Tourism Australia, who tells us more about the programme’s seven unique collectives and carefully curated selection of outstanding holiday experiences.
There is likewise plenty on offer in the British Virgin Islands (BVI), a glistening territory ideal for the whims of those who love to island hop and truly immerse themselves in ethereal beauty.
A major part of what makes the BVI experience extremely special and unique is being able to go from island to island and appreciate the various environments.
“I like to tell people that you can have breakfast on one island, lunch on another, and dinner on a third. Therefore, one of the key things that sets the BVI apart from other destinations is the ease of getting from island to island and experiencing different vibes,” outlines Clive McCoy, Director of Tourism at the British Virgin Islands Tourist Board.
When exploring neighbouring Dominica, often referred to as the “Nature Island of the Caribbean”, there is ample opportunity to enjoy panoramic vistas, preserved landscapes, and pristine shorelines.
Alternatively, if you’re eager to experience mountains, the ocean, the Northern Lights, and other natural phenomena, the Icelandic capital of Reykjavik offers a wide range of activities.
Elsewhere in this issue, we also guide you through the very best experiences in Lucerne, Eswatini, Ghana, and more.
Enjoy your read and happy travels!
Jack Salter Head of Editorial, Outlook Publishing
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An adventure seeker’s paradise
An
Advocating
Unveiling a
BRITISH VIRGIN ISLANDS
Discover a postcard waiting to happen
An unspoiled, unparalleled, and unmissable Caribbean Island
The twin island that’s far from identical
Bountiful beauty and a sumptuous island vibe
A small city large in spirit
The picturesque heart of Switzerland AFRICA
A unique and enriching paradise not to be missed 124 ESWATINI
Experience Africa in its purest form
An idyll for adventurers, beach enthusiasts, and culture vultures alike
Escape on a sophisticated holiday
THREE-YEAR CRUISE STILL WAITING TO SET SAIL
THE ODYSSEY, SCHEDULED to visit 425 ports in 147 countries on seven continents over the course of three and a half years, remains stuck in Belfast, undergoing repair work that has postponed its original departure date of May 2024.
The towering ship, built in 1993 and operated under different names by several cruise lines, is currently at the
Harland and Wolff shipyard, where the ill-fated RMS Titanic was built over a century ago.
In the meantime, the cruise company is paying for the 200 passengers to stay in hotels in Belfast and other European cities in anticipation of setting sail for what should be a once-in-a-lifetime experience.
NEW ZEALAND TO TRIPLE ITS TOURIST TAX
BEGINNING ON OCTOBER 1st 2024, New Zealand will introduce an increase in its International Visitor Conservation and Tourism Levy (IVL) from NZD$35 to NZD$100.
This parallels the country’s decision to implement a higher cost for tourist
CLIMATE CHANGE THREATENS PACIFIC ISLANDS
THE PACIFIC ISLANDS are an unparalleled magnet for tourism, boasting clear waters, pristine beaches, and endless lush rainforests.
However, this industry, which is vital for many of the countries’ economies, is under immediate threat due to the ongoing impact of climate change.
The islands are especially prone to inundation from rising sea levels, erratic tropical storms, eroding beaches, coral bleaching, and much more, leaving the future of tourism in the region unstable and uncertain.
To combat these threats, action must be taken, and sustainable tourism needs to be highlighted to ensure the preservation of the beloved region.
visas, changing the price from NZD$131 to NZD$211 for international travellers who are looking to visit.
There are many contradicting opinions about this spike in prices, with some saying it is necessary to support environmental protection and offset congestion, while others worry that it will cause a dent in New Zealand’s global competitiveness as a tourist destination.
PAMPLONA TO BAN MORE TOURIST FLATS
PAMPLONA, A SPANISH city famous for its annual bull-running festival, has become the latest destination to ban the licensing of additional tourist flats in order to combat claims that they increase house prices and the cost of living for the local community.
The festival, which takes place each July, attracts approximately one million visitors from around the world. While this is vital for
ATTRACTIONS
ICELAND’S ICE CAVE TOURS SUSPENDED
FOLLOWING THE DEATH of a tourist after an ice cave collapsed in the Breiðamerkurjökull glacier at the Vatnajökull National Park, glacier tours have been suspended with
Pamplona’s tourism industry, many are looking to counter the growing issues of overtourism and emphasise sustainable travel to preserve the city centre as a primarily residential area for local commerce.
guides warning against the dangers of such trips during the warmer summer months.
While the future of guided tours in the national park remains uncertain, officials in Iceland are calling for more stringent safety procedures to be set in place for high-risk excursions, such as monitoring weather conditions and limiting the size of each group.
ATTRACTIONS
NEW TOURISM NICHE IN CHINA
WITH HIGH-END HOTEL bookings in small cities across China having increased nearly 50 percent this past summer, a new tourism niche has reportedly emerged despite the fiercely competitive market.
Hotel bookings in fourth and fifth-tier cities are growing the fastest, according to Beijing-based travel agency, Qunar, and counties with reliable transportation and close to scenic locations are anticipated to witness even further touristic activity.
This stark increase in annual visitors is expected to accelerate the construction of local infrastructure, which will then contribute to an even greater amount of county-level tourism, making this a virtuous cycle that will benefit local economies.
SUSTAINABILITY
EXHIBITION TO SHOW GLACIER EVOLUTION
WITH THE INTENT to show the devasting evolution of the once grand glacier that populates the Alps, Montenvers – France’s largest glacier – is opening a new glaciorium climate and glacier interpretation centre.
Montenvers attracts thousands of visitors annually, with 2023 boasting some 450,000 people, all eager to witness the feat of nature before it disappears.
The glaciorium is scheduled to open in 2026 and will include interactive displays alongside a new cable car that will allow visitors an elevated view of the mountains while also exposing the very real and visible effects of climate change.
BEHIND THE LENS
Travel photographer Teagan Cunniffe’s career has taken her on adventurous pursuits to some of Africa’s most remote locations. With Cape Town as her home, Teagan captures stunning visuals for many of the continent’s most thoughtfully designed spaces and remote wilderness areas
Forever fascinated by the great outdoors, Teagan Cunniffe’s work seeks to showcase places that are truly remote.
Constantly striving to capture magic on camera, Teagan’s career has taken her to some of the wildest corners of the planet, from the banks of the Lower Zambezi National Park to the crumbling walls of volcanoes in Réunion Island.
Having completed her degree, she initially worked as a commercial photographer in Durban, South Africa, before assuming a role as Lead Photojournalist for one of the country’s longest-running travel magazines.
Soon after, lured by a sense of curiosity and wanderlust, Teagan embarked on a series of international adventures, including gorilla trekking in Rwanda, smørrebrøds tasting in Copenhagen, and tracing the footprints of pilgrims in KwaZulu-Natal.
Stimulated by her travel experiences, Teagan returned to freelance photography to take up opportunities to contribute to international publications such as National Geographic Traveler, Condé Nast, Telegraph Travel, and various in-flight magazines. She also restored her horseriding passions, photographing multi-day horse safaris across the continent and abroad.
Now primarily residing in Africa, Teagan’s work consists of intimate glimpses into the continent’s wilderness, its unique wildlife, and the unparalleled safari and hospitality experiences one might find throughout.
Collaborating with a vast range of clients, from not-forprofit organisations to boutique hotels, Teagan’s creative appetite for variety and ability to capture versatility commends her as a travel photographer of choice.
Outlook Travel (OT): Firstly, could you describe the genre of photography that you specialise in?
Teagan Cunniffe (TC): I specialise in travel and hospitality photography, creating marketing media for wilderness lodge and adventure operators in remote regions of Southern and East Africa.
Additionally, I document travel stories and architectural design projects for industry professionals and editorial publications.
I would describe my style of photography as real, warm, and natural. I strive to allow candid moments to appear amidst set up scenes, and mainly use natural light.
OT: What drew you to work in travel photography?
TC: I was drawn to the idea that I could work in the places I am awed by and find inspiration and energy within. Combining photography with travel became a way to experience these places first-hand.
OT: What do you find most exciting about this kind of work?
TC: I’m constantly excited by how dynamic the field experiences are. Depending on the working day, I could be photographing wild dogs from a helicopter in the morning and, later that afternoon, find myself capturing a sunset scene in ankle-deep waters of the Okavango Delta whilst fending off leeches, maneuvering mokoros, and directing models.
OT: On the flip side, what are the biggest challenges?
TC: Time away from home is a challenge. As much as I love what I do, I miss the regular, grounded routine of home life and relationships and the ability to have pets – it’s a big sacrifice. I’ve found the best way to catch up with friends is to book travel time together and do things like walking trips, and when I am visiting family or at home I try to slow down and be present.
OT: What has been one of your favourite destinations to capture?
TC: One of my favourite destinations to capture has been the Lewa Wilderness safari lodges in Kenya. Lewa, and Laikipia at large, is magic. Much of this can be credited to the Craigs family who have sought to conserve the land and wildlife through tourism since the 1970’s. You’ll find endangered Grévy’s zebra, white rhino, and enigmatic black leopards.
I adore the creativity and energy that I feel in the people and landscapes of Kenya - it acts as an amplifier, filling me with joy and gratitude to be able to do what I do.
OT: Have you been involved in any interesting assignments or projects recently?
TC: I’ve been spending vast amounts of time with Wilderness Safaris (Wilderness), a premier safari operator and one of my favorite clients. Incidentally, it was my first major lodge safari booking when I began freelancing.
Wilderness definitely gave me a foot in the industry and I’ve since photographed many of their camps and lodges in Southern Africa.
My recent stints have been longer than the norm, including week-long opening shoots for camps that have been recently rebuilt or refurbished. Last October, I spent
seven weeks in the field photographing Zimbabwe and Zambia, and at the time of writing this, I am on a four-week assignment in Botswana. Commissions like this come with their own challenges, but the chance to be out here for extended lengths of time, and experience moments of downtime in places that many people rarely get to visit (and have to pay a large sum of money to do so), is a complete privilege.
For example, last night we tracked a female cheetah and her five cubs and ended the day by photographing two full-maned male lions calling to each other in the dusky gloom. It is truly special to be reminded how wild our world can be.
OT: Finally, what’s next for the future? Are there any new destinations you’d like to cross off your bucket list?
TC: Next year I’ll be joining Namibia Horse Safari Company for over 1,200 kilometres of desert riding and open-air camping. Joining them on their epic has long been on my bucket list and I am extremely excited for a month of riding.
On the work side, the majority of my commissions come from Southern and East Africa. I hope to venture further north to work with camps, lodges, and adventure operators doing exciting things in places that are off the beaten track. I am itching to visit Chad!
HOW I GOT THIS PHOTO :
TC: I remember feeling rather glum on this afternoon. The weather was a little miserable and the sunset scene we’d curated hadn’t lined up as I’d hoped. Then I turned around and saw Francis glowing in the last of the day’s light. The storm building up behind him added drama to the air and his smile was infectiouswe switched on the game vehicle’s lights and I got my 50 millimetre lens out to capture the scene as I felt it.
We explore the most iconic TV locations to visit, perfect for the ultimate televisual obsessive to add to their travel bucket list
WRITER: ED BUDDS
TRAVEL BUSINESS: EATING EUROPE
Food tour company, Eating Europe, invites travellers to embark on a gourmet getaway to discover culinary delights while delving into a tapestry of tales from each region. We explore the traditional tastes of the Italian portion of the journey
WRITER: RACHEL CARR
European cuisine encompasses a delightful array of flavours, ingredients, and gastronomic heritage that vary from region to region. From the inviting tavernas of Greece that serve up Mediterranean delights such as moussaka and souvlaki to the charming bistros of France where you can savour classic dishes like coq au vin and bouillabaisse, each locale offers a distinct and memorable dining experience.
However, one continental country has been synonymous with excellent food and wine for centuries: Italy. World-famous for over 350 types of pasta, Italian cuisine has numerous other elements, and Eating Europe provides insight into the broader menu with an immersive eatery experience in various cities. Despite myriad pasta choices, the variety and depth of the cuisine available on the tours extend beyond the traditional dish, which is a fundamental part of the country’s cultural identity.
For example, arancini are fried rice balls, a beloved street food in Sicily, particularly Palermo. They were believed to have been created during the 10th century under Arab rule, exhibiting the fusion of Bedouin cooking techniques with local ingredients. Designed as a portable meal easily transported and consumed by field workers, their name translates as ‘little oranges’, reflecting their shape and colour.
Meanwhile, for those with a sweet-tooth, Sfogliatelle is a famed Neapolitan dessert pastry with a distinctive shell-like shape – the two main types are riccia (curly) and frolla (smooth). It is filled with ricotta cheese, semolina, and candied fruit with a hint of cinnamon. Dating back to the 17th century, the sweet treat was initially created by cloistered nuns on the Amalfi Coast and subsequently brought to Naples, where it became a staple of the city’s pastry offerings. Drawing on insights such as these has been instrumental in shaping Eating Europe’s recipe for successful culinary tours.
AN APPETITE FOR CUISINE AND CULTURE
Encouraged by supportive friends who appreciated his love for Italian gastronomical delights, Kenny Dunn, Founder and CEO of Eating Europe, introduced Eating Italy Food Tours in 2011, offering travellers an authentic taste of Italian life. The tours are meticulously crafted to give travellers an exceptional and genuine taste of ‘la dolce vita’, showcasing the vivid medley of Italian cuisine and culture.
The business was established in 2003 when Dunn returned to his home state of Philadelphia, US, after globetrotting for three years and collecting food stories. His adventures included cooking on the beach in Indonesia and enjoying a feast in Morocco, with food serving as a cultural bridge in every country he visited.
In 2009, Dunn relocated to Rome, where his love for European cuisine thrived. He enjoyed taking friends and family to his favourite local eateries, introducing them to memorable individuals like Armando the gelato maker, and Flavio – the chef known for his exceptional carbonara. These adventures motivated Dunn to launch his own food tours, and success in Rome inspired him to expand to other European cities where he partnered with locals to create similar tours. This growth eventually transformed Eating Italy into Eating Europe, now offering immersive culinary experiences in 14 cities across the continent, sharing local flavours and stories with travellers. Since the business began, it has guided over 400,000 guests through the best eats in some of Europe’s most remarkable locations.
ITALIAN CITIES OFFERING A BLEND OF HISTORY AND FOOD
Rome: Famous for its antiquity and iconic dishes such as carbonara and cacio e pepe, the Testaccio area provides a vibrant food scene away from crowds of tourists.
Florence: Known for its Renaissance art and Tuscan cuisine. Exploring the Oltrarno and Santa Croce areas serve a taste of local life next to artisan shops.
Naples: The birthplace of pizza, the city offers a rich historical backdrop with its ancient ruins and bustling street markets.
Palermo: Sicily’s capital is influenced by Arab, Norman, and Italian cultures, in both architecture and food. Must-tries include arancini and panelle – the latter a fritter made of chickpeas.
Venice: This city is renowned for its canals and historic St. Mark’s Basilica. Culinary highlights include seafood risotto and sarde in saor (marinated sardines).
Milan: Known as a global fashion hub, Milan boasts historical sites such as the Duomo and dishes such as risotto alla Milanese (saffron) and osso buco (veal shanks in sauce).
Milan’s pizza on-the-go is highly recommended
SAVOUR THE FLAVOUR
Through collaborations with local chefs, vendors, and guides deeply rooted in their heritage, Eating Europe has established a winning formula that extends beyond Italy into other countries where it has established a presence. Guests are often amazed by Italian cuisine’s rich regional diversity; each area boasts distinctive dishes and traditions.
A lesser-known but heartwarming Tuscan dish is ribollita. This hearty vegetable and bread soup embodies the resourcefulness of using leftovers and seasonal produce and reflects the depth of comfort and nourishment it provides.
Each culinary creation is steeped in its rich past and traditions. For instance, the humble origins of cacio e pepe are deeply rooted in the pastoral traditions of central Italy. Imagine shepherds seeking a meal that was easy to prepare and comprised of long-lasting ingredients.
With pecorino romano cheese, black pepper, and pasta - all non-perishable and easily transportable - they crafted a dish that not only tells a story of resourcefulness but also embodies the Roman appreciation for high-quality, simple ingredients that together create a gastronomic masterpiece greater than the sum of its parts.
“Since the business began, it has guided over 400,000 guests through the best eats in some of Europe’s most remarkable locations”
Another fascinating story is that of coda alla vaccinara, a customary hearty Roman oxtail stew with vegetables and a rich tomato sauce, originating in the Rione Regola district. The vaccinari (butchers) who prepared the dish were known for using every part of the animal, ensuring nothing went to waste.
Traditionally served with polenta or bread to soak up the flavoursome sauce, coda alla vaccinara is a perfect example of cucina povera (poor man’s cuisine). Through slow cooking and careful preparation, inexpensive ingredients can be transformed into a delicious and satisfying meal.
THE ESSENCE OF ITALY
The historic marketplaces in Italy are vibrant hubs encapsulating Italian culture with all-pervading aromas tempting the discerning palate. They are places to purchase goods and centres of social interaction, where
“Through collaborations with local chefs, vendors, and guides deeply rooted in their heritage, Eating Europe has established a winning formula that extends beyond Italy into other countries where it has established a presence”
locals and visitors alike come together to savour the finest quality ingredients sourced from the region and appreciate the time-honoured production methods.
Markets such as Testaccio in Rome exemplify the spirited atmosphere and significance of fresh produce, artisanal goods, and community connections – all fundamental to the country’s culture. Eating Europe meticulously chooses marketplaces that offer genuine, high-quality local ingredients and artisan products to ensure an authentic experience for its customers.
The tour company values the chance to engage with local vendors, delving into their narratives and discovering the historical and cultural importance of the market within the community. By doing so, guests gain a unique insight into Italy through the eyes of locals.
A TASTE OF ITALY
Arancini – These golden-brown delicacies are typically stuffed with ragù, mozzarella, and peas, although variations exist with different fillings, such as ham and béchamel or spinach.
Coda alla vaccinara – As oxtail is tough meat, this dish is slowly braised until tender, absorbing the flavours of the tomato sauce, celery carrots, and a hint of cocoa powder, sometimes added to balance the dish’s richness.
Cacio e pepe – Preparation is simple yet requires finesse to achieve a creamy consistency. Starchy pasta water melts pecorino romano cheese, creating a smooth sauce that coats the pasta. Freshly ground pepper adds a distinct flavour, highlighting the quality of ingredients, especially the tangy pecorino romano cheese from sheep’s milk, which balances the heat of the pepper.
By providing an immersive experience, travellers can gain a deeper understanding of local food heritage and history. They also have the opportunity to taste a wide variety of regional dishes and drinks, which offers insight into Italian culture and daily life.
With myriad marketplaces, Eating Europe prioritises small group sizes to ensure personalised and immersive experiences for guests.
Moreover, the company searches for those who possess in-depth knowledge of culinary and historical subjects and can captivate and engage their audience. It is looking
for individuals who are not only adaptable and skilled storytellers but exude a friendly and welcoming persona. This is crucial in cultivating a comfortable and inviting atmosphere for guests, immersing them in an enlightening and enriching experience centred around local food and history, allowing Eating Europe to offer a truly inspiring and educational experience beyond simply eating.
Eating Europe - The Best Food Tours In Europe
The first time I went on Country was profoundly moving. As we crossed the Great Dividing Range and drove into the plateau on Lama Lama Country, I felt a deep connection. It was as if a hole in my chest had shrunk away to nothing.
“That moment was transformative for me, as I finally understood what Traditional Owners and the old people meant when they said that Country speaks to you and that you and Country are one.”
This enduring and emotional connection that unites people with their ancestry, as so earnestly expressed by
Manuwuri Forester, Indigenous Partnerships Coordinator at the Australian Institute of Marine Science (AIMS), has driven individuals and organisations across Australia to reevaluate their relationship with the land, conservation efforts, and the Traditional Owners who have resided and cared for the nation for over 60,000 years.
Following colonisation, Australia’s First Nations Peoples – the Aboriginal and Torres Strait Islander Peoples – have been systemically excluded from participating in new markets and wealth creation for their nations.
Specifically, the First Nations Peoples have been locked
SUSTAINABILITY STORIES
PROVIDING A VOICE TO SEA AND LAND COUNTRY
Manuwuri Forester, Indigenous Partnerships Coordinator at the Australian Institute of Marine Science, recounts her journey of reconnecting with Country and working to build an organisation that supports Traditional Owners, First Nations women, and sustainable travel in Australia
out of formal management decisions that have affected their Country and communities, like those that directly influence one of the world’s most delicate and complex ecosystems, the Great Barrier Reef. For decades, Traditional Owners have sought to remedy this with formal recognition of their inherent rights and interests in the Great Barrier Reef and its catchments, as Indigenous Peoples and Local Communities (IPLCs) are proven to be highly effective stewards of 80 percent of the planet’s remaining biodiversity.
OUTLOOK TRAVEL: HOW CAN TOURISTS VISITING AUS TRALIA AND THE GREAT BARRIER REEF P ROMOTE SUSTAINABILITY AND TRADITIONAL LAND OWNERSHIP?
MANUWURI FORESTER, INDIGENOUS
PARTNERSHIPS COORDINATOR: “Tourists should seek to engage with and hear directly from the Traditional Owners of the places they visit. This means not only enjoying bright, sparkly travel experiences, like snorkelling and diving, but also taking the time to learn about the history and culture of the land and its people. Understanding the stories and significance of the Great Barrier Reef from the perspective of its Traditional Custodians enriches the experience and promotes a deeper appreciation of the area.
“Engaging with Traditional Owners helps promote sustainability and respect for traditional land ownership. It provides tourists with a more comprehensive view – of both the natural beauty and cultural heritage. By valuing and supporting Traditional Knowledge and practices, tourists can contribute to the preservation and respect of these important cultural landscapes and, in turn, help share these experiences.”
Today, in partnership with the Great Barrier Reef Foundation, Traditional Owners are at the centre of the largest-ever co-designed Reef protection effort.
By combining Traditional Knowledge and Western science, innovative solutions are being developed and deployed to combat challenges threatening coral reefs.
Manuwuri is at the forefront of this change, having dedicated herself to advocating for the voices of First Nations Peoples and working with organisations to ensure that scientific programmes and research on sea Country are supported by Traditional Owners who are provided opportunities to have a genuine input, a platform, and respect.
For Manuwuri, reestablishing family ties to the Lama Lama People, the Traditional Owners of lands extending several hundred kilometres (km) along Princess Charlotte Bay, was one of the most critical steps in her journey.
“This profound connection reinforced my commitment to help my people. My grandfather was part of the Stolen Generation, and my mother had also been disconnected from Country for half her life. That first visit to Country changed me, and I decided to dedicate myself to serving our community,” she impassions.
Today, Manuwuri holds important roles within the community as a director for the Lama Lama Land Trust and the Lama Lama Aboriginal Corporation, alongside other roles within the wider region.
“As someone who was part of the Stolen Generation, to now be in these key positions and doing the work I do is
PHOTO: MARIE ROMAN, AIMS
Manuwuri Forester at an Indigenous Partnerships meeting
“Throughout my career, I’ve felt a strong duty to serve my people, inspired by elders and their dedication to Indigenous matters. Their guidance and protection have been pivotal in shaping my journey”
– MANUWURI FORESTER, INDIGENOUS PARTNERSHIPS COORDINATOR, AUSTRALIAN INSTITUTE OF MARINE SCIENCE
truly special, and I’m so proud of the support from my family and community, which has allowed me to serve our people.”
FINDING HER VOICE
Having begun working at a young age to help financially support her family, Manuwuri knew from the get-go that supporting people and the public was the right path for her.
Her interest in joint management grew when she served as the Board Secretary for Uluru-Kata Tjuta National Park, where her role required balancing Traditional and Western ways of business, thus honing her cultural and government engagement skills.
“My experience at Uluru enabled me to challenge and navigate Western governance structures effectively. For instance, during partnership meetings, I would ask for specific legislative references when told something wasn’t possible. Often, these restrictions were based on the status quo rather than law, and it was at these moments I knew change was possible,” she insights.
These eclectic experiences empowered Manuwuri to finally return to Lama Lama Country well-prepared and confident in her ability to enact a positive change for her community.
Manuwuri’s current role as Indigenous Partnerships Coordinator at AIMS took her from a small community of 30 people to an organisation with over 360 employees – a significant jump that resulted in a new and challenging experience.
“When I joined AIMS, there was little understanding or implementation of Traditional Owner engagement. I took the lead in introducing programmes and processes that incorporated Indigenous perspectives,” she details.
“I eventually realised that at home, I didn’t need to speak up because others would. However, at AIMS, I had to find my voice and advocate for Traditional Owner views.”
Today, AIMS is strong both culturally and in the Western way of doing business. The progress it’s made integrating Indigenous perspectives into marine science research and operations has been significant, and Manuwuri is proud of the role she’s played in that transformation.
One of the organisation’s current goals is to actively encourage Traditional Owners to share data and knowledge of their various projects. AIMS provides further assistance by offering to safeguard knowledge and data until Traditional Owners can manage it independently, as databases can prove expensive.
“We intend to bridge the gap between Western science and Traditional Knowledge. By combining both, we gain a more holistic understanding of ecosystems,” expands Manuwuri.
“Traditional Owners view the environment as an interconnected web, where impacts on one element affect the whole. This perspective enriches our scientific approach.”
EDUCATING THE LEADERS OF TOMORROW
Empowering First Nations women to become leaders within their communities is a critical priority stemming from Manuwuri’s personal experience.
“Growing up, I was surrounded by strong women. My father wasn’t around, so my grandfather was the male figure in our family, while everyone else in the household was a woman. This environment showed me the strength and pivotal roles that women play,” she details.
When returning to Lama Lama Country, Manuwuri was again surrounded by powerful women.
“We had a programme that included women rangers and team leaders, which was rare at the time. Seeing my sisters excel in both governance and cultural practices was incredibly inspiring.”
Manuwuri credits these women for helping pave the way for her, especially as she was part of the Stolen Generation and had grown up disconnected from her culture.
Additionally, in Central Australia, she learned from the resilient women who were part of the Uluru Board of Management and acted as educators, passing on their knowledge and strength.
“Continuous exposure to strong female role models has helped shape me into who I am today. My sisters at home nurtured me, transforming me into a strong Lama Lama woman,” she prides.
Now, Manuwuri strives to continue this support by
providing her expertise to others in the community. She supports young women through programmes such as Young Reef Leaders, designed to provide a culturally appropriate and safe platform for young Traditional Owner leaders to communicate their unique perspectives on issues related to the Great Barrier Reef.
“Empowering women is crucial as they are the first educators of their children. They need to be strong themselves to raise strong future leaders. By focusing on education and resilience, we can prepare our young women to be the leaders of tomorrow.”
Alongside the emphasis placed upon uplifting women, Manuwuri and AIMS highlight various key projects, such as furthering the rights and responsibilities of Traditional Owners in managing their Country.
“From the start, I questioned why the government waited for legislation to drive engagement or change with Traditional Owners. I proposed that we should treat Traditional Owners as the rightful custodians of their lands and seas, even before formal recognition,” she explains.
Additionally, the AIMS team implemented the Free, Prior, and Informed Consent (FPIC) process, an initiative aimed at ensuring Traditional Owners are genuinely consulted and involved in decision-making processes. This initiative includes introducing an engagement tier system to formalise and enhance how institutions interact with Traditional Owners.
GREAT BARRIER REEF FACTS
• One of seven natural wonders of the world
• The largest living structure on the planet, visible from outer space
• Listed as a UNESCO World Heritage Site in 1981
• 70+ Traditional Owners groups
• 980 individual islands
• 3,000 individual reefs
• 300 coral cays
• 150 inshore mangrove islands
• 1,625 species of fish
• Over 600 types of hard and soft corals
• 215 species of birds
• 133 varieties of sharks and rays
• 30 species of whales and dolphins
• 14 species of sea snakes
“The impact of these changes has been profound. Not only have they transformed how AIMS operates, but also influenced other government departments and institutions,” details Manuwuri.
“The legacy of our work is something the entire AIMS community is proud of, as it represents a significant shift towards inclusive and respectful engagement with Traditional Owners.”
WEAVING TRADITION WITH THE FUTURE OF CONSERVATION
Having worked extensively with various government bodies, organisations, and Traditional Owners to cultivate a holistic approach to conservation, Manuwuri has created countless memories that have shaped her love for Country and her ability to help others.
A favourite experience was the accreditation of the Traditional Use of Marine Resources Agreement (TUMRA), of which Manuwuri was previously a coordinator.
“It felt like we had executed something monumental, and it was the first time I felt a great sense of achievement for Lama Lama,” she elates.
Another fond memory is Manuwuri’s time with the council in Alice Springs, where she had the privilege of meeting and engaging with influential leaders, such as her Uncle Sunlight, who emphasised the valuable lesson of knowing what you don’t want for Country.
“We’ve become one of the largest Indigenous
teams in any federal or state government organisation,
which
is a testament to the efforts of Traditional Owners who have contributed their voices and perspectives”
– MANUWURI FORESTER, INDIGENOUS PARTNERSHIPS COORDINATOR, AUSTRALIAN INSTITUTE OF MARINE SCIENCE
“Working with such strong and dedicated individuals was incredibly rewarding, as we collectively strive for a greater say in what happens on our land and sea.”
As Manuwuri anticipates the future, she envisions a fully operational Sea Country Alliance on the Great Barrier Reef. To achieve this, Traditional Owner governance systems must operate at peak level and be on par with other regional stakeholders, such as tourism, commercial fisheries, and recreational fisheries.
“Globally, it has been recognised that conservation efforts thrive when Traditional Owners lead them. We have repeatedly proven that Traditional Owners excel at looking after Country,” she asserts.
This belief was reinforced when Manuwuri travelled to Barcelona to attend the UN Ocean Decade Conference. There, she met international First Nations people and Traditional Owners and found that everyone’s goals and message were similar – emphasising conservation, sustainable fisheries, and incorporating Traditional Knowledge.
A key aspect of Manuwuri’s vision is ensuring that Traditional Knowledge is woven into conservation efforts.
Applying a cultural lens is crucial. This perspective allows people to view the land and sea differently, recognising the deep historical and kinship connections Traditional Owners have with these environments.
“Seeing Country through a kinship lens means acknowledging its importance, whether above or below water. This connection is rooted in our history and is vital for effective conservation,” she insights.
She hopes these values will continue to be recognised and integrated into all conservation efforts, ensuring Traditional Owner-led conservation becomes standard practice on the Queensland coast and beyond.
“Overall, the journey to becoming the person I am today involved significant changes, and I owe much to the support and influence of my family and community. Their guidance and encouragement have been pivotal in shaping my path and enabling me to contribute meaningfully to Traditional Owner-led conservation and governance,” Manuwuri concludes.
AUSTRALIA
With endless blue skies that unfold over miles of coastlines, vivacious cities, canopies of lush greenery, and terracotta deserts, Australia is an oasis for explorers of any calibre looking to embark upon a one-of-a-kind experience
Regularly crowned as an oasis of adventure, Australia is a land of perpetual sunshine, ancient cultures, and striking natural landscapes with a proud reputation for embracing the unexpected and excelling in the epic.
Home to an astonishing dichotomy of tradition and modernity, the country boasts a diverse charm that makes for a truly unparalleled experience that will shape your view of the world for years to come.
Travellers should prepare for endless beaches,
glistening waters, ochre deserts, world-class food, endemic wildlife, a 110-million-year-old rainforest, the world’s oldest continuous living culture, and more. With so much to immerse yourself in, from the vibrant city life to the seemingly untouched countryside, there are countless reasons to visit Australia.
Catering to every type of explorer, the adventure options span every corner of the country and across each domain, allowing for the tone of your trip to be entirely dictated by you.
Head to Sydney for bolstering city life and innovative gastronomy, swim side-by-side with whales, turtles, and over 50 species of sharks at the Great Barrier Reef, and venture through the outback to meet the country’s largest bird – the emu – alongside kangaroos, koalas, echidnas, and countless more fascinating animals endemic to Australia. Experience first-hand the mythology and spiritualism of Australia’s First Nations peoples, who have proudly called the land home for over 65,000 years. Learn more about the
DID YOU KNOW?
• Canberra is the capital of Australia
• The country has a population of approximately 27 million
• Australia is both a continent and a country
• 90 percent of Australians live on the coast
• The state of Tasmania has the cleanest air in the world
• The Great Barrier Reef is the world’s largest ecosystem with miles of vibrant coral and over 1,600 species of fish spanning 300,000 square kilometres (sqkm)
• The country has over 60 wine regions
• 80 percent of the animals are unique to Australia
• The Traditional Owners of Australia have been living in the country for over 65,000 years
• The Australian Alps receive more snowfall than Switzerland
• Australia is the only continent in the world without an active volcano
• There are almost 12,000 beaches in the country
• There are wild penguins in Australia
Aboriginal and Torres Strait Islander communities through guided tours of traditional rock art, historic landmarks, and Creation stories directly from Australia’s Traditional Owners. Consistently ranked as one of the world’s best places to live, Australia offers more than just an average of 2,800 hours of sunshine per year and almost 12,000 beaches, but an island with unparalleled culture, otherworldly wildlife, unsullied natural environments, and endless wonders you can’t help but write home about.
Industry Insights
SIGNATURE EXPERIENCES OF AUSTRALIA
WITH AN EVER-GROWING hunger to explore and learn more about the plethora of opportunities that Australia offers, international travellers are flocking in droves to experience the country’s vibrant atmosphere, unparalleled natural scenery, and millennia-old culture.
Boasting over a decade of experience in the nation’s illustrious travel industry, Signature Experiences of Australia works diligently to assist the travel trade in negotiating the
KAREN FITZGERALD, GENERAL MANAGER - EXPERIENCES AT TOURISM AUSTRALIA
depth of premium products on offer, making it easy to entice adventures of every genre to explore Australia through unmissable, experiential travel opportunities.
Karen Fitzgerald, General Manager - Experiences at Tourism Australia, provides us with a deep dive into the company’s innovative origins, passion for representing the best of the country, and plans for promoting Australia as a first-class destination for those looking to embark upon the trip of a lifetime.
Outlook Travel (OT): Can you tell us about the origins, vision, and goals of Signature Experiences of Australia?
Karen Fitzgerald, General Manager - Experiences at Tourism Australia (KF): Signature Experiences of Australia launched in 2011 and was created as a distribution development initiative to entice smaller tourism businesses in Australia into international marketing programmes.
We worked with industry to form marketing collectives based on the Luxury Lodges of Australia business model, now one of our partners. This collective launched in 2009 and saw the coming together of a small group of high-end experiential travel operators who wanted the world to know that Australia had a luxury travel offering through a collaborative approach which told their story in a cohesive way.
We then took that model and
applied it to a variety of experience sectors that we identified through Tourism Australia’s Consumer Demand Project, which examines tourism experience drivers of demand – that is, why people are coming to Australia. Beyond beaches, nature, wildlife, food and drink, and welcoming locals, other sectors began to stand out.
It was becoming increasingly evident that premium travellers were seeking ways to integrate their personal passion points, such as hiking, playing golf, enjoying wine, and more, into their holiday experience.
All of these pillars have a competitive offering in Australia, so the programme has continued to grow over the years and now represents seven different travel sectors featuring 170 tourism businesses offering over 700 experiences.
OT: What are the collectives within the Signature Experiences of Australia programme, and what makes each of them unique?
KF: Each collective is unique in its own way, yet united in an uncompromising commitment to excellence, the environment, people, and place. They showcase luxury experiences and they make the decision-making process so much easier, with partners selecting businesses that represent some of the best of the best across each sector.
Having these collectives provides a central resource for trade and media to guide their customers and readers.
The Signature Experiences of Australia collectives and what makes them unique include:
• Cultural Attractions of Australia encompasses galleries, museums, performing arts, sporting attractions, and more, offering exclusive behind-the-scenes experiences that engage the experts, storytellers, and guides not usually so accessible to the visitor.
“When travelling, a lot of the time, people want to discover a country, its people, and the lifestyle. A visit to Australia will give travellers all of this in spades, leaving them with not only unforgettable memories but a connection to Australia, themselves, the people they have travelled with, and those they have met along the way”
– KAREN FITZGERALD, GENERAL MANAGER - EXPERIENCES AT TOURISM AUSTRALIA
• Luxury Lodges of Australia showcases the best of Australia’s luxury experiential travel and accommodation offerings, characterised by their diverse locations, privileged access, connection to place, expert guides, and personal intuitive service.
• Discover Aboriginal Experiences highlights the oldest continuous living cultures on the planet and offers deeply impactful experiences delivered by Aboriginal guides who are Traditional Custodians and knowledge holders of the region they are in.
• Australian Wildlife Journeys focuses on immersive experiences where guests can observe wildlife within their natural habitats and contribute to conservation actions designed to create a better future for them.
• Great Walks of Australia leads small groups of travellers on well-known hiking trails so they can explore Australia’s vast and diverse landscapes in style and comfort.
• Ultimate Winery Experiences Australia takes customers beyond the cellar door for unique vineto-bottle experiences with the makers, creators, and first families of Australia’s world-famous wine.
• Great Golf Courses of Australia provides avid golfers with access to some of the most prestigious, challenging, and spectacular courses across Australia - home to ten of the top 100 courses in the world.
OT: In what ways do these collectives represent the very essence of Australia?
KF: Around 90 percent of the experiences offered within the Signature Experiences of Australia are in regional Australia which is the cornerstone of our offering when it comes to nature, landscape, wildlife, and people (both Traditional Custodians and Australians who live, work, and play there today).
These experiences represent the essence of Australia as they come with the standard of service expected from a luxury offering, with a taste of the relaxed Australian lifestyle. They are Australian
experiences delivered by Australians at iconic landscapes and landmarks.
Whether it’s regional areas, the coast, the outback, or our capital cities, Signature Experiences of Australia partners and their collective members have a noticeable ‘halo’ effect on the destinations they visit and communities they work with.
Local makers, growers, hospitality providers, tradespeople, tour guides, farmers, and creatives are all supported by Signature Experiences of Australia operators. Boosting opportunities, preserving the culture, and protecting the environment are all key pillars of the seven partners and their collective offerings, while encouraging regional dispersal, length of stay, and expenditure.
OT: Each collective offers a point of differentiation for visitors. Can you expand upon how this collaborative model provides a single point of contact for those seeking to experience Australia?
KF: There are over 700 experiences within the seven Signature Experiences of Australia collectives. Representing these within a marketing collective like this offers luxury travel advisors and media an excellent starting point to identify the most appropriate and relevant experiences for their clients and/or readers.
OT: How do you promote Australia’s outstanding tourism experiences within a variety of niche areas and special interest categories?
KF: We maintain a close relationship with relevant high-end and experiential media and partners to tell our story. Our trade partners have told us that, to them, media has an increasingly large role to play when it comes to creating demand and inspiring consumers to travel. As a distribution development initiative, it’s important that we connect with our partners. We do so by attending luxury travel and tourism events, both Tourism Australia-owned and external. We continuously identify the most appropriate channels to meet luxury travel planners and advisors in order to get in front of their clients. Additionally, we explore specialist distributors unique to specific collectives – such as sport tourism providers for Great Golf Courses of Australia or hiking-focused specialists for Great Walks of Australia.
OT: How do you market Australia as a unique and authentic travel destination that taps into the modern traveller’s passion points?
KF: For us, it’s about leaning into current trends and insights to find that competitive advantage, which our Consumer Demand Project research sheds light on, specifically regarding the motivators per market, which we then dissect to ensure we promote relevant experiences to the right consumers. We utilise this research to design how we market Australia and tell Australian stories to the world through a variety of business-toconsumer (B2C) and business-tobusiness (B2B) channels.
OT: Why, in your opinion, should someone visit Australia and discover your carefully curated selection of
“Whether it’s regional areas, the coast, the outback, or our capital cities, Signature Experiences of Australia partners and their collective members have a noticeable ‘halo’ effect on the destinations they visit and communities they work with”
– KAREN FITZGERALD, GENERAL MANAGER - EXPERIENCES
outstanding holiday experiences?
KF: When travelling, a lot of the time people want to discover a country, its people, and the lifestyle. A visit to Australia will give travellers all of this in spades, leaving them with not only unforgettable memories, but a connection to Australia, themselves, the people they have travelled with, and those they have met along the way.
From a Signature Experiences of Australia perspective, if a traveller has a particular passion, Australia should definitely be on their list! ‘Bucket list’ experiences like playing a round of golf at Royal Melbourne, performing in an opera at the Sydney Opera House,
or swimming with whale sharks can easily transfer to a ‘shopping list’ when it comes to Australia, and if they aren’t sure what they want out of a holiday, these collectives are a great way to guide them.
OT: What trends are transforming the tourism industry in Australia, and how are you utilising them in your portfolio of premium travel offerings?
KF: There are a number of trends we have seen in regard to the luxury traveller to Australia. Travelling with a sense of purpose is one –understanding what a destination is
all about and going on journeys of discovery, revelation, and inspiration. People aren’t just looking for ‘fly-andflop’ but meaningful experiences where they learn about the destination they’re visiting. Travellers used to come to Australia and pack in as much as possible into one highlight-reel trip.
Now we’re seeing people adopt a slower pace, taking more time to visit fewer destinations but visiting them properly. We’re also seeing a push for all-inclusive planned holidays, instead of planning as many individual, separate elements.
For accommodation, we’re seeing a strong demand for self-contained
AT TOURISM AUSTRALIA
options. Our Luxury Lodges of Australia are increasingly seeing success with private villas and the like, where guests can have an entire home environment but still enjoy the facilities and offerings associated with a hyper-luxury accommodation. Wellness travel continues to surge in Australia. For example, many of our Great Walks of Australia offer mental and physical wellness and/or wellbeing elements in their itineraries, like yoga, ice baths, and journaling. Multi-generational and celebratory travel is also growing, with families travelling for milestone moments. Lastly, we’re still seeing a residual desire to reconnect following the years
where we couldn’t travel as we would have liked. In recent years, a strong desire to learn more about our Aboriginal and Torres Strait Islander peoples has become increasingly apparent.
OT: Finally, are you optimistic about the future of the tourism industry in Australia?
KF: Absolutely! During the COVID-19 pandemic when everything moved online, a luxury travel buyer said to me that what the world was missing was Australians. The allure of the Australian people is huge. People want to travel somewhere where they get warm, friendly hospitality
on arrival and throughout their stay. We also have an incredible pipeline of sporting events coming up, from the Lions Tour and Ashes next year all the way up to the Brisbane Olympics in 2032 – all offering great reasons to visit. Lastly, you have to travel to a destination to know why it’s important to protect.
We have so much diversity when it comes to our landscapes, nature, culture, and people - all waiting to warmly welcome visitors Down Under to see just what is so special about Australia.
As the oldest and most visited gallery in Australia, the National Gallery of Victoria (NGV) was founded in 1861 and currently holds the most significant collection of art in the region, boasting a treasure trove of over 76,000 works that surpasses thousands of years of ideas, disciplines, and styles.
Situated over the course of two stunning buildings – the NGV International and the Ian Potter Centre – the gallery hosts myriad local and international artists, exhibitions, programmes, and events that encompass contemporary art, historical exhibitions, and displays of fashion, architecture, sound, and dance.
Offering free entry to all, these cultural and historical riches cannot be surpassed.
FOR AN AFTERNOON OF IMMERSIVE LEARNING...
Bringing to life the diversely rich stories of the country, the National Museum of Australia presents an unforgettable experience through unique objects, exhibitions, and events for the public to explore.
Based in Canberra, the museum proudly showcases defining moments of Australian history and culture through its vast collection and engaging events.
Sleep:
FOR A RUGGED ADVENTURE...
With expansive ranges fringed by idyllic billabongs, flood plains, paperback swamps, and monsoonal rainforests, Davidson’s Arnhemland Safaris at Mount Borradaile offers a variety of unforgettable experiences.
Having been in operation since 1986, the lodge has expanded to become the premium destination in Arnhem Land, offering tours, activities, accommodation, and facilities for a truly unparalleled wilderness adventure.
FOR A POCKET OF LUXURIOUS EXCLUSIVITY...
Located in the heart of Kimberley, El Questro Homestead (El Questro) is nestled in a vast and ancient landscape hidden amongst rugged cliffs and emerald green lawns, promising exclusive luxury you can’t find anywhere else.
Surrounded by acres of frangipani trees and the winding, tranquil current of the Chamberlain River, this 10-suite hideaway offers a chic yet cosy interior, with rooms balanced over the vast and striking scenery.
With nearly 700,000 acres of beautiful terrain to explore at your heart’s content, the homestead’s landscape is dramatic and expansive with something to offer every visitor, no matter their experience or background.
From jagged sandstone ranges and expansive tidal flats to rushing waterfalls and thermal springs, El Questro is an ideal oasis for those looking to immerse themselves in the natural beauty of Kimberley, a region home to the world’s most precious wilderness landscapes.
Whilst at the homestead, guests are offered complementary excursions to allow for a fully
immersive experience within its stunningly diverse terrain. Whether you traverse the surrounding acres via air, land, horse, or water, the abundance of ancient flora and fauna and eclectic creatures native to the country are never far away.
Expect to start each morning with the lulling call of birdsong and end the day relaxing under the stars with a locally sourced three-course dinner paired with complementary wine.
Staying at El Questro is an unforgettable experience, with luxurious comfort, fine dining, and the unique perspective of the Kimberley backdrop making this private and all-inclusive homestead the perfect place for visitors seeking an authentic Australian adventure.
El Questro Homestead
El Questro Homestead
CULTURAL ATTRACTIONS OF AUSTRALIA
Proudly showcasing some of the world’s most dynamic and creative organisations, Cultural Attractions of Australia brings together a collection of the country’s prominent cultural icons, which truly encapsulate the pulse of the nation’s best and brightest.
HOME TO A variety of notably distinct cultures and traditions that stem from its vibrant past, Australia’s cultural attractions tell the story of how its varied geographic, ethnic, and traditional origins have shaped the way people define the country. They also explore the national relationship and reaction to international art and culture – a unique way to see the world through Australian eyes.
As reflected in the country’s artistic, literary, performance, and sporting events, Australia’s culture respects the beauty of tradition while highlighting the excitement of the new and innovative. Its leading attractions curate the cultural narrative and offer visitors a window
into the parallels of the country’s history and contemporary, creative present, allowing both international and local travellers to learn what it truly means to be Australian.
These unforgettable journeys range from Sydney and Perth to Queensland and Tasmania, with the cultural collective encompassing leading
galleries, museums, performing arts, and sporting attractions. Through Cultural Attractions of Australia, visitors are able to embark upon exclusive experiences that offer special access, engaging talks with experts, storytellers and guides, and superb drinking and dining enhanced with art, music, and dance performances.
Providing a single repository of premium, behind-the-scenes experiences, these inspiring and authentic offerings are curated with a difference and include the Fremantle Prison Art Tour, the Wonders of Adelaide Roofclimb Experience, the Syndey Opera House Tour, the Ultimate Museum Experience, First Artists: Exceptional Indigenous Art and Dining, the Yiribana Experience, and so much more.
Experience the best of Australia’s cultural offerings and iconic institutions with VIP access through Cultural Attractions of Australia.
The National Museum of Australia in Canberra brings to life the rich and diverse stories of Australia through compelling objects, ideas and events.
See significant objects and hear amazing Australian stories with these exclusive tour experiences, which include a meal in our popular lakeside cafe and a 10% discount in the award-winning Museum Shop.
BIG HISTORIES TOUR
Explore the Museum’s biggest histories during this private 1.5-hour tour with an expert Museum curator. As part of this tour, enjoy a meal and a locally sourced beverage at a reserved table in the Museum Cafe.
THE ULTIMATE MUSEUM EXPERIENCE
In this private one-hour guided tour you will visit the highlights of our permanent exhibition galleries. Enjoy a meal and a locally sourced beverage at the Museum Cafe before or after your tour.
To book email tourism@nma.gov.au
THE MUSEUM SHOP stocks a wide selection of beautiful gifts. Your purchase will support the Museum’s work, local designers and a range of First Nations artists and art centres.
VISIT US The National Museum of Australia is located on Acton Peninsula, Canberra, Australia, and is open 9am–5pm every day, except Christmas Day. Freecall 1800 026 132 nma.gov.au
Luxury Lodges of Australia
More than just a great place to stay, Luxury Lodges of Australia is a collection of the best high-end lodges and camps throughout the country’s many eclectic regions, all offering the unique opportunity to truly connect with the location and experience authentic Australia.
FORMED IN 2010 by a number of the country’s leading independent high-end tourism property owners, Luxury Lodges of Australia prides itself on being a memberowned marketing association that aims to promote the uniquely Australian breed of luxury experiential lodges both domestically and internationally.
Ranging from wilderness stays and vineyard retreats to island hideaways and outback camping, each stunning location provides a compelling reason for guests to experience, discover, and connect with all the country has to offer.
Boasting 19 independently owned and operated lodges, this is not your average hotel group but a collective entity of like-minded entrepreneurs passionate about providing an upscale yet intimate experience for sophisticated global travellers.
Luxury Lodges of Australia is devoted to showcasing the country’s extraordinary diversity of place and
experiences, underpinned by the blissful luxuries that have come to be anticipated by guests. At the core of what it means to be a luxury lodge is purpose and positive impact.
The various lodges deliver over 300 individual experiences and signature activities, all uniquely designed to provide guests with genuine, memorable, and life-changing visits that centre around the beauty that is Australia’s unforgettable coasts, barefoot paradises, boundless horizons, and fertile mountains.
With both long-established and new lodges and camps, Luxury Lodges of Australia’s common theme is its offering of an outstanding experience devoted to connecting travellers to a clear sense of place through Australia’s sun, sand, and open space.
Luxury Lodges of Australia’s unparalleled style of sophisticated, carefree, experiential luxury is not to be missed.
The Heart of Australia’s Kimberley
Perched on a clifftop with views across the Chamberlain River, El Questro Homestead is an oasis of privacy and understated luxury in one of Western Australia’s wildest and most beautiful regions, the East Kimberley.
An exclusive retreat for a maximum of 20 guests, El Questro Homestead allows you to fully immerse in an outback experience that is both adventurous and luxurious. Enjoy an all-inclusive stay with gourmet meals prepared daily using locally sourced produce, a fine selection of beverages, and complementary tours and activities.
Exp eri ence
Boating through gorges
Chamberlain River Cruise
A peaceful and relaxing cruise through Chamberlain Gorge escorted by an El Questro Ranger on a private “dinghy”.
A touch of romance
Miri Miri Waterfall
Fly by helicopter to a remote corner of El Questro where you will find Miri Miri, a spring-fed waterfall cascading over a 50m drop.
The Ngarinyin culture
Injiid Marlabu Call Us
An experience that will leave you with a meaningful connection and deep understanding of Country and its people.
Experience from above
Breakfast at Champagne Springs by Helicopter
Enjoy a refreshing swim at this popular spot followed by champagne continental breakfast and a scenic flight back to The Homestead.
Nature & wildlife tours
Bird Watching & Bush Experience Tour
Take in the views from up high on a look out, visit ancient Boab trees, learn about use of native flora and marvel at the varied bird species found on the property.
For the adventurous
Horse Riding
A great way to sneak up on all types of Kimberley wildlife and see the countryside from a new vantage point.
Contact us
P: +61 8 7210 9622
E: homestead.reservations@ gdaygroup.com.au
Follow us
@elquestro #elquestro www.elquestro.com.au
DISCOVER ABORIGINAL EXPERIENCES
Australia is home to some of the world’s oldest living cultures, with evidence showing settlements as far back as 65,000 years ago.
THIS DIVERSE AND extensive history draws in modern travellers who are increasingly looking for more meaningful and sustainable ways to connect with the people and places they are visiting.
Discover Aboriginal Experiences, a collective of quality, authentic Aboriginal-guided tourism offerings, was formed to answer this call.
Whether you prefer laid-back walking tours or exhilarating quad biking adventures, Discover Aboriginal Experiences is a leader in First Nations tourism. It proudly offers over 200 experiences from 48 businesses across the country, all led and operated by Aboriginal guides who provide guests with a means of connecting genuinely and respectfully with Australian places and culture.
From the red deserts of the outback to the colourful stretches of coral reefs and lush rainforests, Australia is made up of many First Nations peoples, each with their own culture, customs, languages, and laws. With no two Aboriginal experiences the same, you are guaranteed to experience something new and memorable with each tour that will serve to further connect you to the country and its people.
Nowhere else in the world can claim a cultural legacy like that of Australia’s, and with tourism proving to be such a powerful tool for driving positive change and sustainability, Discover Aboriginal Experiences is primed to showcase First Nations-led tourism and the unparalleled majesty of a continent rich in tradition.
Through the organisation’s partnerships with boutique Aboriginal tourism businesses, it plays a crucial role in creating meaningful employment opportunities for First Nations peoples, supporting the preservation and continuation of cultures on traditional lands.
Northern Australia’s most exciting Aboriginal and Wildlife Wilderness
Davidsons Arnhemland Safaris is an Eco certified Lodge situated at Mount Borradaile in North West Arnhemland. Mount Borradaile is a registered sacred site encompassing 700 square km of exclusively leased land nestled amongst the Arnhemland Escarpment.
Our leasehold area contains 5 different eco-systems and is a landscape of escarpments, rugged ranges fringed by idyllic billabongs with stunningly beautiful unspoilt wilderness as well as a cultural landscape to the aboriginal people. Rock art galleries on overhangs and in caves have been occupied for over 50,000 years with world class galleries of indigenous rock art, occupation and burial sites.
Our itineraries are fully flexible with all activities fully guided by our highly experienced guides due to the sacred nature of the area. All tours inclusive in cost.
Activities include bird watching, billabong cruises, barramundi fishing, visiting rock art galleries, bush tucker & medicine, exploring catacombs, investigating paper bark swamps and rainforests, wildlife spotting, viewing exotic flora and swimming.
PO Box 41905, Casuarina, 0811, Northern Territory, Australia
DEDICATED TO CREATING a better future for the country’s wildlife through conservation actions that involve guests, Australian Wildlife Journeys shares stories of the continent through passionate guides who bring local ecosystems to life and educate visitors on the nation’s diverse ecosystems.
Australia is an undeniably special destination for myriad reasons. Offering warm hospitality, world-renowned cuisine, and natural beauty one can only marvel at, the country emits a siren call to those looking for an infinitely memorable experience. What really entices travellers across the globe to flock to Australia in droves is the country’s endemic wildlife and ethereal biodiversity. For outdoor connoisseurs looking to experience all of Australia’s remarkable offerings, it can pose a challenge to construct an itinerary that cohesively navigates the country’s climatic conditions, travel distances, species behaviours, and number of tour operators to choose from. This is where Australian Wildlife Journeys comes in.
The collective organisation addresses these needs by grouping together likeminded wildlife tourism operators who are passionate about raising the profile of responsible nature encounters while providing world-class hospitality.
Crucial to these various tourism offerings is the assurance of high-quality guides who connect with visitors, encourage self-reflection, and are respectful of individual, local community values. Those involved are also united by their commitment to providing plentiful information about the wildlife classes and events across each distinctive season.
Additionally, to ensure even richer and more in-depth travel experiences, members of Australian Wildlife Journeys support local vendors and actively reinvest in local communities.
With tours including Aboriginal Culture and Wildlife: Darwin to Adelaide; Tasmania and Southwest Australia –Beaches, Wine, and Wildlife; Christmas Island Birdwatching; Great White Shark Cage Diving; Sunset Whale Watching, and ample more, the organisation and its members actively support and showcase the captivating effervescence the country has to offer.
– a collection of the country’s greatest multi-day guided walking experiences – is here to help travellers do exactly that.
Journey through the continent’s many unparalleled terrains, embrace the other-worldly wonders of its endemic plants and animal species, and breathe in the salt-laden air as you stand on the precipice of the
endless coastline. Experienced guides will bring the many landscapes to life with their in-depth knowledge and passion as they lead you in small, intimate groups, ensuring personal service and safety every step of the way.
Great Walks of Australia currently features 13 guided multi-day adventures, all expertly designed to actively immerse travellers in the
GREAT WALKS OF AUSTRALIA
country’s most iconic landscapes. With the promise of outstanding hospitality, you can expect comfort and tranquillity to accompany each adventure as you stay in a diverse range of eco-luxury accommodations, including tents, homesteads, and lodges, all while enjoying gourmet meals, fresh produce, and local wines to sip on as the sun sets over the horizon.
Whether you are an experienced hiker or a first-time explorer, Great Walks of Australia is the ultimate way to decompress from modern worries and spend quality time reconnecting with yourself and the natural world. To add to this feel-good experience even further, you can rest easy knowing that your travel has a low or even neutral impact on the environment and will contribute to preserving the areas you visit for conservation in the future.
From Tasmania’s untamed mountains to Queensland’s ancient rainforests and the jewel-coloured waters of Victoria, embark on an adventure of a lifetime through Great Walks of Australia’s award-winning tours.
With a reputation as one of the most outstanding wine-producing countries across the globe, Australia is a sommelier’s dream oasis.
VISIT THE NATION’S renowned wine regions in New South Wales, Victoria, South Australia, Western Australia, and Tasmania through Ultimate Winery Experiences Australia, a hand-selected collection of premium wineries offering quality experiences based around world-class wines, warm and knowledgeable hospitality, and culinary excellence.
The organisation offers a diverse range of behind-thescenes and hands-on experiences that go ‘beyond the
cellar door’ and epitomise the unique characteristics of each winery and its surrounding region.
Discover qualities distinct to each setting through intimate wine tastings, tours, and blending classes that offer the chance to meet the winemakers and put your own palate to the test. The tours not only reveal the stories behind the family-owned wineries but also allow visitors to interact with products and producers while enjoying the rich diversity that Australian vineyards have to offer.
Ultimate Winery Experiences Australia offers more than just venues to sample and purchase the internationally beloved drink, but an unforgettable experience that highlights quality restaurants, accommodations, tours, and wines that represent generations of farming expertise. Discover the difference through a plethora of options, including trails, dining and degustation, masterclasses, overnight experiences, business events, and much more. With signature wines that boast as much personality as their makers, experience first-hand the relaxed and hospitable nature of those in the industry who are passionate about sharing their livelihoods with fellow wine-lovers, both experienced and new, through Ultimate Winery Experiences Australia.
Enchanting multicolored balloons soar among rolling vineyards in Pokolbin, Hunter Valley, NSW’s idyllic wine region
As a world-leading community for decision-makers in the travel industry, Connections Luxury is a data-driven luxury travel pocket toolkit. Sam Blunsdon, Head of Commercial and Tourism Promotion, provides us with a deep dive into the company’s success and partnership with Tourism Australia
Outlook Travel (OT): Firstly, can you talk us through the origins of Connections Luxury, your founding mission, and the Connections Way?
Sam Blunsdon, Head of Commercial and Tourism Promotion (SB):
Connections Luxury was founded in 2014 with a belief in the power of human-to-human interaction, servicing the luxury travel industry.
In 2000, scientist Eric Kandel was awarded the Nobel Prize for discovering the role that memory plays in our brains, where nothing is remembered without emotions. We learned that creating a positive, shared emotion helps to fast-track meaningful, long-lasting business relationships and drive the success we all deserve. As a result, the pioneering Connections Way format was born.
10 years later, Connections Luxury is now a world-leading community for decision-makers in the travel industry, having run over 50 events globally across more than 30 destinations, connecting thousands of individuals.
Think of us as your data-driven luxury travel pocket toolkit. Our directory of over 3,000 luxury travel decision-makers – including vetted suppliers, buyers, media, charities, and destinations – unlocks countless opportunities for meaningful business to happen fast. Connections Luxury’s toolkit aims to achieve three core things: to connect, educate, and convert.
Our events are our most powerful tool for the industry and are unlike any other in the trade calendar built on the Connections Way; we combine one-to-one meetings with authentic, local experiences to create a positive, shared emotion that quickly builds the trust needed to do business in future.
Connections Luxury is a powerful and evolving year-round solution to communicate, educate, and inspire our industry.
OT: How have you seen the luxury travel sector evolve since the company’s inception?
SB: This year marks our 10th anniversary, and we have seen the luxury travel landscape shift massively. Where luxury was once seen as materialistic with a focus on
opulent accommodations and highend amenities, over the years, there has been a shift towards experiential luxury.
Today’s discerning travellers seek unique and authentic experiences that allow them to immerse in the local culture and environment, focusing on personalisation, sustainability, and truly one-of-a-kind experiences. At Connections Luxury, our essence is about creating meaningful business relationships, so over the years, we have seen how the power of humanto-human connection has driven the success of luxury travel and our support for the industry.
Additionally, something that has changed in the last 10 years is the use of technology and social media within the luxury travel industry. Technology has significantly changed the way companies operate and engage with their clients.
In the case of social media, companies such as TikTok didn’t exist when we launched, but social media has allowed companies to elevate the story and meaning behind why we travel, adding to the need for more authentic and experience-based travel.
Similarly, artificial intelligence (AI) plays a vital role in how we conduct business. We are seeing new AI software in the market that can create bespoke itineraries or recommendations for places to visit and stay in a matter of seconds,
SAM BLUNSDON, HEAD OF COMMERCIAL AND TOURISM PROMOTION
meaning information is far more accessible, opening more destinations to explore.
OT: As a key partner for many notable tourism boards across the world, how does Connections Luxury ensure success?
SB: It is important with any destination or partner to understand the client’s needs, strengths, and challenges, and how Connections Luxury can support them on their journey and share their
story with our international community. In essence, each tourist board wants to drive more luxury travellers into their destinations and showcase their unique products, services, and culture to the international market. Our success comes from gaining a deep understanding of this and their culture, understanding the minds of our community and luxury buyers, and bridging the gap so more effective business can be achieved. All our destinations have so many incredible products and services, and it’s really
about working with them to unlock these secrets and what makes them unique, before promoting them to the world.
OT: Could you also tell us how Connections Luxury incorporates the culture of each country when working with different tourism boards?
SB: At Connections Luxury, we believe the essence of luxury travel lies in authentic cultural immersion.
To achieve this, we work with local companies and experts who advise us on what makes each destination unique.
A key component of our events is working with a local destination management company (DMC) partner. They have a breadth of knowledge about their destination and support us in finding those hidden gems we may not know about.
We also make sure to incorporate a mixture of unique venues as well as local and international luxury hotels as our event partners to spotlight the variety of products each destination enjoys. The final step is ensuring authentic, local experiences are injected into the event throughout one-to-one meetings, group activities, cultural performances, and event entertainment, working collaboratively with local artisans, chefs, experience providers, musicians, and cultural experts to create experiences that reflect the true spirit of the destination.
“Think of us as your data-driven luxury travel pocket toolkit. Our directory of over 3,000 luxury travel decision-makers – including vetted suppliers, buyers, media, charities, and destinations – unlocks countless opportunities for meaningful business to happen fast”
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OT: How has the community supported Tourism Australia, and how important is its presence in front of leading travel agencies?
SB: Tourism Australia has been a key partner of Connections Luxury for many years. Our partnership has been particularly crucial in strengthening their UK growth as a key market area for their development strategy. The main way our community supports Tourism Australia is through attending our Connections Luxury UK and Ireland flagship event, which welcomes over 100 luxury leisure
travel buyers from the UK market, and being active in our annual community platform, home to over 3,000 global luxury travel buyers.
Our events connect Tourism Australia with leading luxury travel agencies to share valuable information and inspire our network as to why Australia is a special place to travel. It is an important tool for destinations to attend travel events as it connects them directly with key decisionmakers in the market, expanding their portfolio of potential clients and driving business into the destination.
Additionally, attending overseas
SAM BLUNSDON, HEAD OF COMMERCIAL AND
tradeshows also strengthens their destination’s presence in target market areas. Travel agencies are constantly developing and deepening their knowledge of destinations and product offerings to better service clients’ needs, so it’s imperative for destinations to attend these events. Hence, they stay front of mind and utilise the opportunities to educate the buyers and share what new and exciting products the destination has to offer.
OT: Can you please expand upon your international community flagship events?
SB: Our events are unique as, unlike typical trade shows, we inject authentic experiences as part of delegates’ long, one-to-one business meetings to help forge meaningful business relationships around trust and emotion.
Whilst our events are smaller than others in the industry, this is deliberate as we aim to focus on quality. Bringing together quality, carefully selected delegates for productive meetings, elevated event production for a fun experience, and spending time on what matters, we are able to unite the industry in a way that creates a positive connection, accelerating business.
In the case of Tourism Australia, the event is powerful. Not only does the
organisation spend quality time with relevant luxury buyers, but, like many of our destination partners, they have the opportunity to bring a unique experience relevant to their culture to the chosen venues and provide a taste of what the destination has to offer. Additionally, we believe it’s essential to promote our clients and destinations to the wider community outside of trade events. Connections Luxury publishes its own luxury trade magazine showcasing our incredible community and destinations. This year’s edition will feature Tourism Australia, highlighting why Australia is a “bucket list” destination with so many places to explore and incredible experiences to take advantage of for the luxury traveller.
OT: Looking ahead, how will the partnership between Connections Luxury and Tourism Australia evolve the country’s travel industry over the next five years?
SB: Currently, our primary work with Tourism Australia focuses on their UK strategy, whose market strengthened with the developments of direct flights from London to Perth in 2018, alongside further conversations of new direct flights from 2025. Naturally, with more accessible and shorter transport routes, we aim to see an increase in luxury travellers from this
market, who bring higher spending into the destination, boosting their economy.
Over the next few years, we aim to expand our work with Tourism Australia, focusing on other key market areas such as the Americas and the Asia Pacific region to continue a positive trajectory of international luxury travellers visiting Australia, discovering its hidden gems and why it is a must-see destination.
Discover world-class golf with Great Golf Courses of Australia, where you can experience the thrill of hitting the pitch Down Under in the country’s most stunning and diverse courses.
WIDELY CONSIDERED TO be a golfer’s paradise with its vast untouched wilderness, endemic wildlife, exceptional food and wine, and welcoming hospitality, Australia’s courses are challenging, diverse, and unparalleled in their lush appeal.
Proudly showcasing a rich heritage of golfing, the country’s notable tracks include 10 courses that are currently listed in the top 100 in the world, boasting works by internationally acclaimed golf architects such as Dr Alister Mackenzie, Tom Doak, Bill Coore, and Ben Crenshaw.
Great Golf Courses of Australia highlights signature, premier, and unique golf courses throughout the country.
Signature golf courses are the crown jewels of the circuit, with exceptional design, maintenance, hospitality, and facilities. Premier golf courses, meanwhile, offer an experience to suit a wider range of budgets and golfing abilities while still promising a superlative experience, whilst unique golf courses, as indicated by the name, consist of quirky course layouts and packages that are quintessentially and uniquely Australian.
More than just a game, golf creates a sense of community, enables new relationships to be formed, and provides a plethora of mental and physical health benefits to each player.
From the Melbourne Sandbelt to the iconic links of Tasmania, Australia’s golf courses are just as stunning and diverse as the country itself, with award-winning layouts set against vibrant scenery and complemented by typical Australian hospitality – a true hole in one.
Long Reef Headland, Sydney, NSW Nedlands Gold Club, Perth
AS THE SIXTH largest country in the world consisting of approximately 7.688 million sqkm of land, traversing around Australia can seem a monstrous feat. However, the country is well-connected through myriad flights, trains, buses, ferries, rental cars, camper vans, and even walking trails, all primed and ready for intrepid visitors to utilise to the fullest.
The majority of travellers will find themselves flying to Australia and landing at one of the country’s 600 airports. With some of the busiest air traffic in the world, Sydney International Airport welcomes an average of 43 million passengers every year and is home to many major airlines, making it a primary hub for international travellers arriving in the country.
Other large airports that serve global flyers include Melbourne Airport and Adelaide Airport, both of which have been ranked in the top 10 airports in the world.
Once in Australia, you have the option to use public transportation, such as trains, buses, and ferries, to get to your desired destination, or you can rent a car or camper van at most airports or city centres.
For one of the most expansive and affordable options, purchasing the Greyhound WHIMit Bus Pass is a top choice for many travellers as it allows you to trek across the country flexibly and hassle-free. If you are looking to cut down on
travelling time while still making use of public transport, Australia also boasts spectacular rail journeys that sweep across the continent while offering increased comfort and the feeling of nostalgic romance as you watch the striking landscape speed by.
If you are seeking a more rugged adventure, then the country’s many footpaths and scenic pathways are the optimal choice for you. Passing through parklands,
coastal cliffs, and colourful towns, the trails, which can extend past 1,000 kilometres, encompass unique scenery that cannot be experienced anywhere else and can be explored either with high-quality walking shoes or by bike.
No matter how one chooses to explore the country, travellers are spoilt for choice when it comes to experiencing the unparalleled wonders that Australia has to offer.
Reykjavik
Fondly known as the Northern Lights city, Reykjavik shines radiantly as a unique domain full of life, beaming with creativity and culture, and enclosed wondrously by incredible natural phenomena
WRITER: ED BUDDS | PROJECT MANAGER: DEANE ANDERTON
Reykjavik might very well be the smallest big city in the world.
Geographically modest, but enormous in spirit, Iceland’s proud capital is also one of the cleanest, greenest, and safest cities in the world.
Host to a subpolar oceanic climate, as the world’s northernmost capital, Reykjavik is characterised by the extreme length of day and night.
From mid-May to mid-July, daylight is essentially permanent as the sun never gets more than five degrees below the horizon, while day length drops to less than five hours between early December and mid-January.
For a city of its size, Reykjavik’s cultural life is stronger than many expect with a diverse selection of museums, galleries, events, concerts, restaurants, and festivals.
A rich historical tapestry, woven from approximately 60 museums, myriad temporary exhibitions, and an array of film, music, and performing arts festivals, along with its recognition as a UNESCO City of Literature, continues to distinguish the city on the international stage.
Elsewhere, Reykjavik’s proximity to the natural world is one of its defining features. Nestled by the Atlantic Ocean and surrounded by mountains, lakes, and lava fields that extend into the city, Reykjavik constantly reminds its inhabitants and visitors of the omnipresence of nature.
As such, the city offers a wide range of activities for those eager to experience mountains, the ocean, the Northern Lights, and other natural phenomena. Whether you seek a relaxing moment in peaceful tranquillity or an adventure-filled day outdoors, Reykjavik provides endless opportunities to connect with its wealth of natural wonders.
For wildlife enthusiasts, whale-watching trips and bird-sighting opportunities are available within Reykjavik’s capital area, complemented by numerous bathing and spa facilities, many of which are designed to immerse visitors in the city’s natural surroundings – the sea, the starry winter sky, or the midnight summer sun.
Industry Insights
Visit Reykjavik
We speak to Inga Hlín Pálsdóttir, Managing Director of Visit Reykjavik, as she tells us more about the organisation’s exceptional work and how it continues to respond to an everchanging tourism industry.
VISIT REYKJAVIK IS the official tourism organisation of the Icelandic city’s capital area.
It was established in 2023 by six municipalities and the tourism industry who came together to establish a new and improved travel association with the shared goal of fostering better collaboration and the sustainable development of the city.
Today, the destination marketing and management office promotes and develops Reykjavik in a sustainable way, with a focus on increasing economic activity. Through collaboration with partners in the tourism, transportation, and cultural sectors, Visit Reykjavik enhances the visitor experience and showcases all that the city has to offer.
We speak to Managing Director, Inga Hlín Pálsdóttir, about the organisation’s sustainability initiatives, the challenges it faces, and the current state of the tourism industry in Reykjavik.
INGA HLÍN PÁLSDÓTTIR, MANAGING DIRECTOR
Outlook Travel (OT): Firstly, can you talk us through the origins of Visit Reykjavik and its initial vision?
Inga Hlín Pálsdóttir, Managing Director (IHP): Visit Reykjavik is the official visit organisation of the city, responsible for worldwide marketing. We are the first point of contact for tourism, marketing, information, and events in the Reykjavik capital area.
Furthermore, the creation of Visit Reykjavik is part of the Iceland Tourism Strategy and aligns with the recommendations of the United Nations World Tourism Organisation (UNWTO), which advocates the adoption of destination management as a pathway towards sustainability. The vision of Visit Reykjavik centres around sustainability and fostering good communication among residents, tourists, companies, and other stakeholders in the area. This is seen as the key to future development, enhancing
the attractiveness of destinations within the area and boosting their competitiveness and sustainability.
OT: What are your organisation’s current goals?
IHP: Visit Reykjavik upholds the vision that tourism should coexist in harmony with its natural and social environment. We believe that our focus should not only be on attracting visitors but also fostering collaboration among all stakeholders and implementing responsible and sustainable initiatives and practices. Our destination strategy and goals centre around sustainability with a special focus on introducing and developing new areas within the whole Reykjavik capital area for travellers, encouraging and showing people how to slow down and stay longer in the area, assuring quality of life in the capital area, and being a welcoming and nurturing destination.
Industry Insights
OT: How do you market Reykjavik as a destination?
IHP: We promote Reykjavik as an all-year-round destination, offering unique experiences in all seasons. At the heart of our marketing initiatives lies a steadfast commitment to sustainability.
The city of Reykjavik and its adjacent municipalities are all powered and heated with renewable sources. The entire region benefits from geothermal heating, which has been the principal heating method in most Icelandic towns since the 1940s, and all electricity consumed in the Reykjavik capital area is sustainably sourced, generated by both geothermal and hydro power.
The eco-friendly nature of the region’s power supply not only underscores Reykjavik’s dedication to sustainability but also bolsters its appeal as a green and responsible
“By showcasing the various facets of the city, we aim to promote a slower, more exploratory, and sustainable approach to travel”
– Inga Hlín Pálsdóttir, Managing Director, Visit Reykjavik
tourist destination. Any visitor can trust that mundane things such as taking a shower in a hotel room or driving around in a rented electric vehicle (EV) truly are ecologically responsible actions.
The local authorities of the Reykjavik capital area strive actively to create an inclusive atmosphere of acceptance and warmth for visitors and inhabitants alike. In 2024, our annual Reykjavik Pride festival brought the entire nation together for the 25th time to celebrate the freedom of being and living as you
are. An overwhelming majority of the residents of Reykjavik stand firmly behind the notion of inclusiveness and take great pride in values such as gender equality.
Reykjavik also extends a warm welcome to families with children. It provides a secure environment with diverse playgrounds and good recreational opportunities, including family-friendly public pools.
For years, Iceland has been recognised as one of the world’s safest countries by various institutions that analyse crime-related data.
Visitors to Reykjavik can anticipate an inviting and safe destination, making it an ideal choice for family vacations.
OT: Do you have any sustainability or environmental initiatives that you’d like to highlight?
IHP: We are currently developing travel routes for the Reykjavik capital area. The aim of this project is to highlight the diverse experiences and areas of Reykjavik, encouraging visitors to explore beyond the city centre.
Another significant aspect of this project is its emphasis on sustainable travel. We are dedicated to offering comprehensive information on ecofriendly transportation options within the capital area, whether it’s walking, cycling, or using public transit.
By showcasing the various facets of the city, we aim to promote a slower, more exploratory, and sustainable approach to travel. This approach
allows visitors to fully appreciate the beauty and charm of Reykjavik and its surroundings, contributing to a more enriching and environmentally conscious travel experience.
Additionally, we have been mapping out recreational areas and hiking trails for both travellers and inhabitants in cooperation with the municipalities in the Reykjavik capital area. The project’s goal is to inspire exploration of the city’s natural wonders – from mountain vistas and rolling hills to the intricate tapestry of lava fields and beaches, as well as diverse avian habitats.
Until now, there has not been a comprehensive and accessible information source dedicated to hiking and outdoor experiences throughout the entire region. Visit Reykjavik is thus enhancing opportunities for both visitors and residents to explore and appreciate the natural beauty in and around the city.
OT: Are there any interesting projects in the pipeline you wish to highlight?
IHP: For some time, Reykjavik lacked a proper museum to showcase one of the main cultural treasures of Iceland – the medieval manuscripts containing the Icelandic Sagas and the Eddas.
These manuscripts are the principal source material for all later adaptations of Norse cultural heritage, such as Marvel’s Thor movies and the Netflix series Vikings.
Industry Insights
Icelandic medieval culture and was designed to present and show the public the physical medieval manuscripts. After a long preparation period, the Edda Museum will open in the winter of 2024-25.
OT: What trends are transforming the tourism industry in Reykjavik, and how are you utilising them?
IHP: The global tourism industry is undergoing a digital transformation, and Reykjavik is no exception.
In 2023, a new building named Edda was inaugurated near the Icelandic National Museum and the University of Iceland. This building houses institutions responsible for researching and disseminating operations.
In recent years, Icelandic start-ups have introduced a range of innovative travel solutions, from virtual reality (VR) experiences that allow museum visitors to reenact historical events to infrastructure solutions that assist businesses with their day-to-day
As artificial intelligence (AI) becomes more prevalent, local companies are expected to adopt solutions that enable communication with clients in different languages, provide information, and enhance the overall visitor experience.
Visit Reykjavik aims to increase the digital availability of its products, starting with the Reykjavik City Card, which is transitioning from a physical card to a digital format. While the physical card has been successful for years, it is essential to recognise the growing demand for a seamless digital experience.
Elsewhere, travellers are increasingly seeking ways to have a more positive impact on the destinations they go to. Visit Reykjavik
is committed to helping tourists in the Reykjavik capital area find the most environmentally friendly routes and modes of travel.
Social media plays a crucial role in this initiative, as Visit Reykjavik not only shares the vibrant local scene throughout the seasons but also highlights opportunities for environmentally conscious visitors to make the most of their stay.
OT: What challenges does the tourist industry in Reykjavik face?
IHP: Since 2021, the Reykjanes peninsula region, south of Reykjavik, has been the centre of seismic and volcanic activity.
The fact that this highly seismic active area is located only around 40 kilometres (km) from the city centre can sound alarming to many visitors. The truth is, however, that these developments do not affect the daily life of the inhabitants of the capital.
The seismic activity has resulted in several volcanic eruptions, none of which have posed immediate danger to travellers but have had both a positive as well as a negative impact on the tourist industry.
The first eruptions were in an area which was accessible to the public, thus it became possible to hike to an erupting volcano in the immediate vicinity of the city, which had a positive impact on the demand to visit Reykjavik.
Geologists are thoroughly monitoring the volcanic activity and predict that eruptions will continue for some time. However, these eruptions have had no impact on flight travel and are very unlikely to do so.
Iceland remains a safe destination as these events are centred in a relatively small area. Visit Reykjavík and other tourism organisations in Iceland will continue to inform visitors and the media about developments and find ways to manage the interest of visitors in these fascinating events.
“Overall, it is difficult not to be optimistic about the future of tourism in Reykjavik as new and exciting facilities for visitors are continuously being opened in the area and the cultural life of the city continues to flourish”
– Inga Hlín Pálsdóttir, Managing Director, Visit Reykjavik
OT: Are you optimistic about the future of the tourism industry in Reykjavik?
IHP: Since the beginning of tourism in Iceland, Reykjavik has been the gateway to other destinations around the country.
Around 90 percent of all visitors to Iceland visit Reykjavik during their stay, some for just one night, while others stay longer. The city is the ideal destination in the winter as the capital offers a diverse selection of restaurants, hotels, and cultural events during the season when days are short.
Overall, it is difficult not to be optimistic about the future of tourism in Reykjavik as new and exciting facilities for visitors are continuously being opened in the area and the cultural life of the city continues to flourish.
We hope that Visit Reykjavik will be able to help them discover all the good things that make ours such a great city.
The Beating Heart of Reykjavik
Your Friend In Reykjavik is a family-owned tour company that provides personalised walking tours, transfers, and private driving experiences in Reykjavik, Iceland, and beyond. As it approaches its 10th anniversary, the business remains successful and continues to grow.
With expert knowledge of local folklore and a gift for weaving tantalising tales, each of Your Friend in Reykjavik’s tour guides is passionate about the culture, history, and customs of Iceland – most of them having lived in the country for all their lives.
Offering a plethora of unforgettable day tours of the capital, ranging from food, beer, and seasonal tours at Christmas to the unique Reykjavik CatWalk and a delectable Sweet Tooth tour, guests will certainly not find themselves short of choices.
Providing a personalised experience to remember, the company ensures that its walking tours of the city cater to a range of group sizes.
It also offers private tours for friends, family, and small groups, including a threehour airport transfer and tour combination option, which can be extended for those who want to make the most of their time in Iceland.
Your Friend in Reykjavik’s private driving tours offer complete flexibility for groups to customise their itineraries in any way, whilst travelling in comfort and style with an expert guide – all of which have resulted in thousands of five-star reviews over the years.
A CUT ABOVE THE REST
Due to the depth of understanding its tour guides have of Reykjavik and surrounding areas, the company enjoys a distinct advantage.
Your Friend in Reykjavik prides itself on the fact that it not only offers insightful, local knowledge through its tours but acts as an essential conduit between Iceland’s many traditions and customs and its visitors.
Seeking to explore an ‘off the beaten track’ experience, guests are introduced to the country’s
hidden gems and lesser-known treasures by someone who can be considered more than just a tour guide, but a friend.
You can even rent a guide from the company, maybe to join a family or small group for a tour of Reykjavik. It has even provided guides for multi-day tours where required.
Amongst its diverse staff, the company boasts members of various associations including the Icelandic Association of Search and Rescue (ICE-SAR), Fuglavernd – Birdlife Iceland, and the Icelandic Environment Association (Landvernd), the leading nature conservation organisation in Iceland, which only adds to its appeal.
Your Friend in Reykjavik’s professionalism and expertise has been recognised by various awards over the years, having been named amongst TripAdvisor’s Travellers’ Choice Awards Best of the Best for years. And, in March 2024, the company also achieved an award for its travel product from Scandinavian Outdoor Award (SOA) Travel, the jury recognising how Your Friend in Reykjavik “more than deserves the award.” This is all whilst maintaining its status as an officially licenced
organisation by the high standards of the Icelandic Tourist Board.
RESPONSIBLE TOURISM
As a company with deep respect for its surroundings, Your Friend in Reykjavik is proud to operate in a sustainable and environmentally-friendly way.
In line with stipulations set out by the Icelandic Tourist Board, it has developed plans and risk assessments to ensure the highest possible safety standards.
In addition, it has signed an official declaration of responsible tourism, meaning the company’s environmental responsibility and its positive impact on the local community is more important than ever.
The Slow Food movement is also of interest to Your Friend in Reykjavik, and by supporting local food producers, restaurants, and bars who utilise authentic Icelandic produce, the company highlights the country’s many local delicacies to tourists. It also seeks to provide business opportunities to bolster employment opportunities in the community.
MULTIDAY TOURS
In addition to offering an array of
Why choose Your Friend in Reykjavik?
• 5-star reviews from people all over the world who have loved the experiences.
• No booking, payment, or supplemental fees related to bookings.
• Free cancellation up to 24 hours in advance if customers’ plans change.
walking, private, and corporate tours, along with convenient airport transfer services, Your Friend in Reykjavik is excited to expand its offerings with the introduction of multiday tours. This new addition came to life when the company proudly secured a travel agency license this year, enabling it to provide a comprehensive travel experience, tak ing care of guests from start to finish.
Your Friend in Reykjavik’s multiday tours are thoughtfully crafted to give travellers an immersive and authentic Icelandic experience, blending adventure, culture, and relaxation.
Whether you’re chasing the Northern Lights, exploring the stunning landscapes of the Golden Circle, or uncovering hidden gems in the remote corners of Iceland, its tours are designed to cater to diverse interests and preferences.
With Your Friend in Reykjavik, you can embark on a seamless journey where every detail is handled, allowing you to fully immerse yourself in the beauty and wonder of Iceland. Get in touch with the company today to plan your dream vacation and create a personalised itinerary that turns your Icelandic adventure into an unforgettable experience.
Did we mention that the company can also take care of team building, scavenger hunts, pub quizzes, treasure hunts, and electronic quiz games in Reykjavik?
So, what are you waiting for? Book a Your Friend in Reykjavik tour today. Whether solo, with a small group, or a large party, there is truly something for everyone.
Sundlaugamenning
Sundlaugamenning is the term for Reykjavik’s unique swimming pool culture. Approximately 79 percent of adults in Iceland regularly visit public swimming pools, and it is an integral part of the curriculum in Icelandic elementary schools and high schools.
RECENTLY, THE MINISTRY of Culture and Business Affairs, in collaboration with various sports associations and municipalities, including Reykjavik, nominated Icelandic swimming pool culture for UNESCO’s Intangible Cultural Heritage list.
The rationale behind this decision is that the use of geothermally heated public swimming pools in Iceland is one of the main characteristics of society and has significantly contributed to the well-being of the inhabitants.
The tubs in the pool areas, both hot and cold, are used by thousands every day as a place to meet friends and neighbours, gossip, and unwind after a long day.
Many argue that the sense of community in the municipalities in the Reykjavik capital area is largely attributed to the local swimming pools. Icelandic bathing culture is a direct result of the use of geothermal springs found throughout the country, which are linked to the island’s volcanic activity.
The Icelandic Museum Phallological
The only one of it’s kind in the world!
The Icelandic Phallological Museum is verified as having the world´s most extensive collection of biological penises. The collection includes every mammal of the Icelandic mammal fauna, including a human, but also over 100 foreign species, with many from Africa and North America.
Our largest penis is from an adult sperm whale, but our smallest is from a golden hamster. There is nothing pornographic in the museum; it only aims to inform and educate. Visitors engage in comparative anatomy, learn some unusual zoological facts, learn about the various aspects of phallic culture, and enjoy phallic-themed art. Our phallic bistro also offers a great selection of cuisine and drinks. It is, of course, penis-themed, including the waffles, cocktails, and beers. Our suppliers are mainly local small-batch companies; all food is cooked and prepared on-site.
The collection began as a joke in 1974 when our late founder, historian and teacher Sigurdur Hjartarson, who sadly passed away in 2023, worked as a school headmaster in Akranes, which had a booming whaling
industry at the time. During a night of drinking with his teachers, he lamented how food and materials from slaughtered animals were increasingly being wasted. Things were better back in the day when he, as a young boy, was given a bull penis pizzle (a small whip made from the dried sinews of a bull´s penis) to help with collecting sheep in the autumn season. Afterwards, the teachers decided to obtain a bull penis pizzle and present it to Sigurdur. This became an ongoing joke among his staff, and as some of them had summer jobs at the local
whaling station, they were able to procure many large penises.
Consequently, Sigurdur, rather than being the butt of a joke, decided to own it; he would collect the entire Icelandic mammal fauna. Eventually, with the family living room becoming increasingly crowded with amputated phalluses, his wife forbade him to keep them at the house anymore. As a result, he opened the museum in 1997 with 62 specimens.
In the spring of 2004, Sigurdur and his wife moved to the small fishing village of Húsavík, the whalewatching capital of Europe on the north coast, and of course, the museum moved with them. In Husavik, watching whale penises became as popular as watching whales.
In 2011, Sigurdur retired after completing the Icelandic mammal fauna when a local man, an infamous womaniser of sorts, donated his phallus post-mortem. Sigurdur´s son,
We have more than 500 real specimens on show from more than 150 species as well as art pieces from all over the world.
Hjörtur, moved the museum back to Reykjavik. Today, it is located in the heart of Reykjavik, directly by the old harbour.
As of 2024, the museum is the most visited in Iceland, and because of the ever-increasing number of phalluses and visitors, it has had to relocate thrice. It remains a family business, and as always, the collection keeps growing. It now includes a plaster cast of Jimi Hendrix´s phallus by the late artist Cynthia ´Plaster Caster´ Albritton and casts from 12 other rockstars.
T +3545616663 info@phallus.is www.phallus.is
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FOR EXPERIENCING GREEN ENERGY PRODUCTION…
Geothermal Exhibition
FOR A SPELLBINDING ARRAY OF ICELANDIC ART…
The National Gallery of Iceland is an art museum in Reykjavik containing an impressive collection of the nation’s art through history. The gallery features notorious works of famous Icelandic artists and pieces that help explain the traditional national culture. The iconic gallery’s buildings house four exhibition halls on two floors.
FOR SMALL GROUP TOURS…
The guides at Your Friend in Reykjavik . are expert locals who really know the heart of Reykjavik and remain passionate about the customs, history, and cuisine of Iceland. On the Reykjavik day tours, these specialists love sharing their insider knowledge with guests and know how to entertain as well as educate. Through high-quality in-house training and a gift for weaving exciting stories, the tour guides really bring the culture of Iceland to life, helping you to discover a wide range of local tours.
FOR THE WORLD’S ONLY GENUINE PENIS MUSEUM…
The Icelandic Phallological Museum is dedicated to collecting, studying, and presenting actual phalluses and all things phallic. With a broad range of artisan coffee, craft beer, and penis waffles, visitors can buy food and drinks at the museum’s phallicthemed bistro, The Phallic, which emphasises a cosy atmosphere and quality without being overpriced. Additionally, the gift shop has hundreds of penisthemed items, from memorabilia to board games and books to designer items; all visitors are sure to find something memorable.
The House of Collections Hverfisgata 15
National Gallery of Iceland Fríkirkjuvegur 7
Discover the Collected Treasures of Icelandic Art at the National Gallery of Iceland
Welcome to the National Gallery of Iceland, home to two museum sites — The National Gallery on Fríkirkjuvegur and the House of Collections on Hverfisgata — conveniently located within walking distance in the heart of downtown Reykjavík. The museums showcase an impressive collection of 19th and 20th-century artworks, as well as a series of contemporary art exhibitions.
Visitors can enjoy delicious refreshments at Café Kaktus Espressobar in the National Gallery and Café Siguranna at the House of Collections. Both museum stores offer a carefully curated selection of books and souvenirs inspired by works from the National Gallery's collection.
Hallgrímskirkja Church is undoubtedly the most distinctive building in Reykjavik and dominates the city’s historic centre. Today, the church and its tower are among the main landmarks of Reykjavik, attracting hundreds of thousands of visitors. Hallgrímskirkja Church is particularly popular during the Christmas period and hosts annual summer organ concerts in which soloists from around the globe perform weekly, pushing the majestic church organ – the largest in the country –to its limits.
Hafnarfjörður Historical Centre
The historical centre of Hafnarfjörður, located in the southernmost part of the capital, is an enchanting destination that showcases the small-town charm prevalent in many Icelandic locations, with features like colourful timber houses clad in corrugated iron. Originally a bustling trading post and fishing harbour, Hafnarfjörður was built on a lava field, giving the historic town centre its unique character. Adding to the town’s appeal is the annual Christmas market and the Heart of Hafnarfjörður summer music festival.
Harpa Concert Hall
Harpa Concert Hall, a symbol of the city’s vibrant cultural scene, is one of Reykjavik’s most iconic landmarks, known for its striking modern architecture. Its most distinctive feature, a coloured glass façade, was created using a 12-sided polyhedron with rhomboidal and hexagonal faces, symbolising Icelandic basalt structures. “The Harp” is home to the Icelandic Symphonic Orchestra and hosts a wide range of events, including concerts, conferences, meetings, plays, and public events.
Visit Iceland’s largest geothermal power plant
Just 25km from Reykjavík, the Geothermal Exhibition at the Hellisheiði Geothermal Power Plant is the perfect addition to your Golden Circle or South Coast tour. Nestled in the mountains, this unique experience offers an exclusive look into an operational geothermal power plant. Learn how ON Power works with geothermal production and distribution through engaging and interactive displays. Discover Iceland’s unique geology that makes this renewable energy source possible. Explore exciting innovation projects happening in and around the plant, including Carbfix – where CO₂ is turned into stone!
Our friendly Science Communicators are ready to answer any questions you have during your visit. Enjoy breathtaking views of moss-covered lava fields, and relax in our café before or during your visit. You can also charge your car, refill your water bottle, and explore nearby hiking trails. Make the Geothermal Exhibition a memorable stop on your Icelandic adventure!
THERE ARE SEVERAL ways to get to Reykjavik, including flights from over 50 gateways in Europe and North America to Keflavík Airport.
From there, you can use scheduled coach transfers, private taxis, rental cars, or public buses to get to the city centre.
Icelandair is the country’s leading airline, offering safe and reliable flights with exceptional service to metropolitan areas.
Travellers visiting Reykjavik can choose from several options when it comes to getting around the city. Many people choose to rent a car,
but public transportation is both more economical and eco-friendly. Elsewhere, bike and electric scooter rentals have also become very popular, and there is also always the option of exploring on foot.
Alternatively, you can embrace travel like a local with Hopp, Iceland’s premier transportation app. Whether you need an e-scooter to explore sights, a taxi for the 50km drive between Keflavík Airport and Reykjavik, or even a car to take a short road trip, Hopp has got your every transport need covered!
Lucerne
An ancient city with modern sensibilities, Lucerne is a captivating Swiss city boasting a rich cultural heritage, striking natural scenery, and vivacious atmosphere that enchants myriad adventure-seekers each year with its innate charm and magnetism
Nestled between the snow-capped peaks of Mount Pilatus and the glistening waters of the rich cobalt lake, the city of Lucerne – the heart of Switzerland – is so enticing with both its natural beauty and intricate cultural history that it exudes a charm irresistible to even the likes of royalty.
With refreshing waters, cool Alpine air, and a city centre that evokes both tradition and modernity, Lucerne is the place of Swiss history and legend.
While the city has a rich tapestry of stories to its name that date back as far as the Middle Ages, it was primarily due to the iconic English monarch, Queen Victoria, that this relatively quiet and peaceful oasis garnered the attention of international travellers over 150 years ago and still attracts millions more to this day.
Having visited in 1868, while still mourning the death of her husband Prince Albert, the city was said to have completely revitalised the Queen’s spirit and psyche, thus inspiring an influx of travellers looking for a small slice of
this poetic paradise.
The picturesque city offers a plethora of attractions that entice every genre of adventurer. For history enthusiasts, Lucerne is rife with turn-of-the-century architecture and world-class museums, whilst those looking to embrace the great outdoors are enveloped in a mountainous panorama that boasts countless scenic trails to explore.
Those who find themselves more gastronomically inclined, meanwhile, can indulge in the city’s renowned ambrosial fondue, raclette, and Älplermagronä that make the perfect addition to colder months.
With antique cobblestones lining each street, quaint squares adorned with trickling fountains, and medieval buildings embellished with hand-painted façades, it’s no wonder Lucerne ranks amongst the world’s prettiest cities.
Prepare to be captivated by Lucerne’s effervescent ambience, crystal blue waters dotted with snow-white swans, and vibrant cultural centre chock-full of both modern masterpieces and historical icons.
Lucerne Tourismus
PERREN, CEO
As the centre of excellence for positioning, public relations, marketing, and guest services, Lucerne Tourismus works diligently to ensure the first-class authenticity and sustainability of the Lucerne-Lake Lucerne region’s tourist offerings.
WITH TOURISM BEING one of the main economic sectors in the region, Lucerne Tourismus highlights brand positioning, management, and maintenance in the interests of numerous partners who provide top-notch services for the city, its economic presence, and its image as a sought-after touristic destination.
The organisation’s vision is to make Lucerne-Lake Lucerne the first-class adventure region in Switzerland by highlighting the unique charm of the city, the fantastic lake and mountain experiences, and the high-quality variety of offerings in an innovative network.
Marcel Perren, CEO of Lucerne Tourismus, tells us more about the city’s unmissable offerings and the organisation’s goals for the future of this historic location.
MARCEL
“As an internationally recognised tourism brand, we serve 18 markets worldwide in the leisure and MICE sectors”
- MARCEL PERREN, CEO, LUCERNE TOURISMUS
Outlook Travel (OT): Can you talk us through the origins of Lucerne Tourismus and its initial vision?
Marcel Perren, CEO (MP): Lucerne Tourismus is organised as a public limited company and brings together the most important tourism providers within the Lucerne-Lake Lucerne region under one roof. Through joint marketing under the Lucerne umbrella brand and the creation of the best possible framework conditions, we endeavour to further develop our destination management organisation sustainably and successfully.
OT: What are your organisation’s current goals?
MP: Our current business plan focuses on creating a digital competence centre for the destination and all tourism suppliers, raising awareness of tourism among the local population, and promoting sustainable tourism development.
OT: How do you market Lucerne as a destination?
MP: As an internationally recognised tourism brand, we serve 18 markets worldwide in the leisure and meetings, incentives, conferences, and exhibitions (MICE) sectors. We work closely with Switzerland Tourism representatives worldwide in various areas.
OT: How do you promote off-season travel?
MP: This is a very important strategic issue for us as we want to achieve the best possible annual capacity utilisation, particularly in the hotel industry. Our focus is on developing the MICE business, expanding the Christmas and winter season in the city of Lucerne, and strengthening autumn as an optimal travel season.
OT: Are there any interesting projects you wish to highlight?
MP: We are proud that in June, the International Conference on Peace in Ukraine took place on the Bürgenstock, which is part of our destination. This opens up new opportunities to position ourselves as a prime MICE destination. Some years ago, we successfully launched Lilu Light Festival Lucerne, which generated additional overnight stays in January and positioned us even stronger as a “city of lights”. In the future, we also want to publicise the event season and, in particular, the wide range of music events in Lucerne with various measures.
Industry Insights
“Switzerland is
an extremely popular holiday destination, and our region is a strong and internationally recognised location. We also benefit from a very high density of experiences in our destination and a good mix of guests from all over
the world”
-
MARCEL PERREN, CEO, LUCERNE TOURISMUS
OT: Why, in your opinion, should someone visit Lucerne?
MP: There are many reasons, but above all, the Lucerne-Lake Lucerne region is the perfect mix of a charming little town and a fantastic lake with the nearby mountains that offer many possibilities for excursions. This makes our destination a “Switzerland in a nutshell”, where you will find everything that makes the country special.
OT: What are some of Lucerne’s most unique landmarks?
MP: We are proud to hold one of the most iconic sights in Switzerland –Chapel Bridge. The wooden bridge and its water tower can’t be missed
and is the perfect photo spot.
Secondly, visitors to Lucerne have the chance to see one of the last remaining fortification walls in Switzerland – Musegg Wall. For all architectural and music enthusiasts, the Culture and Convention Centre Lucerne (KKL Lucerne) is also a must-visit destination. The building is a masterpiece of renowned architect, Jean Nouvel, and the concert hall is well-known thanks to its outstanding acoustics.
Then, of course, everyone coming to Switzerland should experience our great trains. Lucerne’s train station is in the heart of the city, just next to the boat pier from where excursions on the lake occur, with connection to the local mountains.
OT: What trends are transforming the tourism industry in Lucerne, and how are you utilising them?
MP: At the moment, it is particularly important for us to have a good relationship between the local population and our guests. We want to strengthen the welcoming culture and involve the local population more actively in tourism development.
OT: What challenges does the tourism industry in Lucerne face?
MP: We are currently focussing on increasing the length of stay of our guests. The average length of stay in Lucerne is currently 1.9 nights. With the high density of experiences in our tourist region, this value is not
sufficient for us, and we would like to increase it.
OT: Are you optimistic about the future of the tourism industry in Lucerne?
MP: We are very positive about the future. Switzerland is an extremely popular holiday destination, and our region is a strong and internationally recognised location. We also benefit from a very high density of experiences in our destination and a good mix of guests from all over the world.
Outlook Recommends
RECOMMENDS
Eat:
FOR A MOUTHWATERING ADVENTURE...
Often considered the national dish of Switzerland, fondue and raclette have a tasty history dating back centuries.
Long established as one of the most important staple foods for farmers and herdsmen, raclette has been traced back as early as the 12th century to the shepherds of the original cantons of the country who would warm the spicy cheese over the fire during the winter months.
Meanwhile, fondue was first described in a 1699 Zurich manuscript and became promoted by the Swiss Cheese Union in the early 20th century.
Today, the warm and mouthwatering cheeses are an iconic part of everyday life, particularly revered during the chilly winter season, with one such restaurant – Zunfthausrestaurant Pfistern – offering not only the most rich and decadent menus but cheese-themed experiences that will leave you wanting more.
Located in a beautiful, frescoed building on the riverbank of Lake Lucerne, Zunfthausrestaurant Pfistern hosts the yearly winter forest event, Unter der Egg, an enchanting outdoor fairytale that offers over 100 different fondue variations to be tasted, either
individually or as a three-course meal.
Additionally, during the winter months, Zunfthausrestaurant Pfistern offers fondue carriage rides for those looking to explore the city in style and with warm, full stomachs.
In parallel to the winter forest and carriage ride, the Fondue and Raclette Ship, which runs from October to December each year, provides cheese lovers with the opportunity to take in the city skyline at night while enjoying all-you-can-eat fondue and raclette.
Do:
FOR AN AFTERNOON OF TREASURES...
Stroll, feast, and discover Lucerne’s many enticing local markets and stalls.
Find yourself drifting between stands as you are drawn in by the tantalising scent of freshly baked bread, hand-picked flowers, and newly hauled-in fish. Treat yourself to vintage jewellery pieces you can’t find anywhere else, porcelain dolls dressed in traditional clothing, and so much more at Lucerne’s markets.
Wochenmarkt, open on Tuesdays and Saturdays, is known for its bread, tangy mountain cheese, vibrant flowers, crisp vegetables, homegrown food, and local delicacies for you to try.
Elsewhere, at Monatsmarkt, you can expect to find an eclectic mix of stalls selling textiles, accessories, toys, food, and decorative items for you to bring home as an authentic and well-crafted memory.
For those who are more craft-oriented and have an eye for more out-of-the-ordinary trinkets, the craft market located inside Old Town’s Weinmarkt is the perfect place to talk to local artists and find unique pieces of jewellery, ceramics, leatherware, pictures, and more.
Finally, one of the most popular and extensive marketplaces is Markthalle Lucerne, open 365 days a year with fresh, regional, and seasonal shopping options. Located centrally at the city’s railway station, everything purchased comes exclusively from Switzerland and is produced as locally as possible. The never-ending range of products offers everything from breakfast and takeaway to lunch and aperitifs to recipe inspirations and desserts. One of the most enchanting concepts is that each product is labelled with how many kilometres it has travelled to reach the marketplace.
FOR A DAY OF TIME TRAVELLING...
From the technological wonders of transportation to artistic treasures from the likes of Picasso and Klee, archaeological finds from the Stone Age, and a plethora of amazing and unique exhibitions, Lucerne is a museum lover’s paradise.
With its extensive range of museums and galleries, making the most of the city’s historical and cultural offerings is best achieved through the Lucerne Museum Pass.
With the pass, which can be purchased from Tourist Information Lucerne via the Lucerne Tourism online shop and all participating locations, museum connoisseurs are able to visit 10 museums for two
consecutive days at the price of just CHF39.
The pass is valid at the Swiss Museum of Transport, Museum of Art Lucerne, Rosengart Collection, Glacier Garden, Richard Wagner Museum, Bourbaki Panorama, Museum Luzern (consisting of History and Natural History Museum), and Gameorama.
The former has been welcoming visitors since 1959 and provides a comprehensive overview of the history of transportation and communication alongside a planetarium and space travel hall.
Glacier Garden, meanwhile, was first opened in 1873 and is a unique combination of a natural monument, a park, and a museum. The main attraction is the Million Years Show, an immersive experience that transports visitors to an era where the land was covered by massive glaciers.
Bourbaki Panorama, a panoramic circular painting recognised as a European monument, a powerful denunciation of war, and a testament to the first humanitarian actions of the Red Cross, is also not to be missed as part of the Lucerne Museum Pass. The painting is not only historical but a museum and cultural centre that is significant to the city’s natural heritage.
Outlook Recommends
Sleep:
FOR A TRADITIONAL ART DECO STAY...
More than just a hotel, Montana Art Deco Hotel Lucerne is the epitome of outstanding hospitality, individuality, and lifestyle.
With the aim to create a feel-good atmosphere where people are happy, the hotel is committed daily to being the best possible host for every guest, the optimal colleague for each employee, and to generate sustainable success that enables it to create flexible and attractive employment conditions.
Art Deco Hotel Montana does everything with innovation, intuition, authenticity, dynamism, and enthusiasm, putting cost-effective business management and the well-being of staff centre stage.
Switzerland’s Hotel of the Year 2018/2019 – the first 4-star hotel in the country to have earned this honour - boasts a long history of being a premier location for visitors across the world to experience and a shining example of traditional art deco decor and architecture.
With panoramic views over the rooftops of the city centre extending to the sparkling lake and snowcapped mountains beyond, the hotel is located on the hillside above the bustling Old Town. It offers a private lift, allowing guests to access both the city and the waterfront to explore at their heart’s desire – that is if they can tear themselves away from the hotel’s enviable luxury first.
This beautiful city retreat has also recently won Trip Advisor’s Traveller’s Choice Award, a further testament to its dedication to quality and guest satisfaction.
Excursions:
Lucerne is the perfect hub to explore the region. From the city it‘s only a short hop to some of the highlights of Switzerland. The Lucerne-Lake Lucerne region combines captivating landscapes with rich culture and offers a variety of unforgettable excursions. From majestic mountains to sparkling lakes, discover a wealth of activities and sights to delight every visitor.
FOR AN ALPINE ADVENTURE…
The mountains of Central Switzerland are famous for record-breaking feats of engineering designed to provide wonderful visitor experiences, including the world‘s steepest cogwheel railway (Mount Pilatus), Europe‘s first mountain railway (Mount Rigi), the world‘s first double-deck open-top aerial cableway (Mount Stanserhorn), the world‘s steepest funicular railway (Mount Stoos), and the world‘s first revolving cable car (Mount Titlis).
FOR AN AQUATIC PANORAMA…
Like a fjord, Lake Lucerne stretches out its arms in all directions. The impressive mountain backdrop makes a cruise a unique experience. A trip aboard one of the five historic paddle steamers or 15 elegant saloon motor vessels is one of the highlights of the region. Dating from the Jugendstil period, the paddle steamers sail between Lucerne and Flüelen through some fabulous scenery, and the Panorama Yacht Saphir a particular highlight. With its unique water terrace and panoramic windows, it is ideal for enjoying the sunset from the boat.
SIMON MÜLLER | LUCERNE TOURISMUS
BEAT BRECHBÜHL | LUCERNE TOURISMUS
Lilu Light Festival Lucerne
AT THE START of January, after all the excitement that accompanies the holiday festivities has died down and people begin to return to the humdrum of the winter season, a bright light appears in the city centre of Lucerne, or rather, a multitude of lights emerge like a canopy of fireflies or a cascade of shooting stars.
This glowing display, offering light and warmth during the chilly season, is Lilu Light Festival Lucerne, an annual event where artists all over the world enchant the streets, squares, and façades of the city with jaw-dropping artistic displays of light.
This luminous meeting place consists of over 20 light installations around the Lucerne Lake basin, which can be explored free of charge, alongside indoor light and music shows and guided walking tours, allowing you to take a look
behind the scenes of the popular festival and learn more about the artistic endeavours accompanying each display.
More than just pretty lights shining on the city’s main buildings, the festival consists of a variety of talented artists who tell a story through the medium of diverse and fascinating facets of light art. Selected squares, buildings, and sights are illuminated and brought to life through a colourful roller coaster of emotions, with some installations even inviting visitors to directly participate.
Initiated in 2018 with the aim of making the city even more appealing during the cold winter months, the sixth edition of Lilu Light Festival Lucerne will take place from 9th – 19th January 2025 and is projected to expand the light exhibitions and shows even further, creating an experience that truly appeals to all the senses.
The light shows of the Lilu Light Festival Lucerne offer an impressive interplay of light, music, and colour. The audiovisual performances in Lucerne‘s beautiful churches take place daily at selected times during the festival.
Beams of light dance across the walls and ceilings, merging into figures and patterns, each telling an exciting story. All shows are accompanied by music and some even have live organ music. These shows are very popular, and there are also exclusive concerts. Every year, a number of Swiss and international musicians perform a unique live concert in the middle of the light show.
ELMAR BOSSARD | LUZERN TOURISMUS
PICTURES: LILU LIGHT FESTIVAL LUCERNE | LAILA BOSCO
Landmark Attractions
Old Town
Lion Monument
A poignant yet beautiful display of loss, Lucerne’s internationally revered Lion Monument is an imposing stone lion that is more than just a towering statue.
Nestled in a rocky grotto in a quaint park setting, the 10 by sixmetre work was created to honour the Swiss Guards slaughtered during the Storming of the Tuileries in Paris in 1792.
This proud landmark may be carved in stone, but it is deceptively alive and visited by approximately 1.4 million people each year.
KKL Lucerne
KKL Lucerne is an architectural masterpiece that has been an integral feature of the lakeside since 2000, serving to further the region’s status as Switzerland’s music city.
A unique civic amenity designed by Jean Nouvel and American acoustician, Russell Johnson, the building enjoys international acclaim thanks to its exceptional architecture and world-class concert hall.
The 1,840-seater concert hall was primarily designed for classical repertoires with specific materials used to create an incomparable acoustic environment.
Peppered with historic, fresco-adorned buildings, the Old Town is home to a wealth of architectural, elaborate, and culturally significant details that make it perfect for those looking to take a colourful step back in time.
Located in the heart of Lucerne, this well-preserved medieval area reflects the very essence of Switzerland and boasts countless authentic markets, unbeatable views of the water and surrounding mountains, and phenomenal restaurants ready for travellers to explore and indulge in.
Christmas Markets
When the scent of mulled wine and sweet temptations fills the air, the Advent season has begun. Every year, various Christmas markets and Advent events in Lucerne and the surrounding area invite you to stroll, sample and linger. A fondue in a festive atmosphere, a cup of warm mulled wine and special handmade gifts for your loved ones: the city‘s most beautiful Christmas markets can be found on Franziskanerplatz, in Inseli Park and along the lakeside promenade.
Lucerne Carnival
The Lucerne Carnival is the largest annual event held in the city of Lucerne. It‘s the highlight of the year for many Lucerne residents. For six days, people celebrate, laugh and enjoy a wide variety of traditions. Lucerne‘s old town is transformed into a festival area. Bizarre characters in imaginative masks and costumes parade through the streets. Big Bang, Fat Thursday, Brother Fritschi and Monster Corso are just some of the expressions you will hear during these crazy days.
TIM ULRICH | LUCERNE TOURISMUS
TIM ULRICH | LUCERNE TOURISMUS
TAMARA STALDER | LUCERNE TOURISMUS
TAMARA STALDER | LUCERNE TOURISMUS
Landmark Attractions
Official Audio Tour Lucerne
With the Official Audio Tour Lucerne app, you always have your personal city tour in your pocket. Have the sights explained to you via headphones and learn exciting background information, funny anecdotes, and discover hidden treasures in the old town. Learn more about the architecture, discover the vibrant and colourful neighbourhood or immerse yourself in a world full of rhythm and melody.
Guided City Tours
Tell-Pass
Whether by bus, train, boat or mountain railway, with the TellPass you can travel flexibly and easily from highlight to highlight. With the mountains Stoos, Pilatus, Rigi, Titlis, Stanserhorn and Brienzer Rothorn, the most spectacular mountain railways are included in the summer and winter edition of the Tell-Pass ticket. Choose between two, three, four, five, or 10 consecutive days and various bonus partners offer additional discounts.
The best way to discover the hidden corners, narrow alleys, and historic buildings of Lucerne is on a city tour. Whether it‘s a guided excursion or a themed tour, you‘ll hear lots of insider tips and funny stories. Discover the world-famous sights such as the Chapel Bridge and the Jesuit Church or get to know unknown corners of the city. Dive into Lucerne in the Middle Ages, learn interesting facts about the carnival and the city‘s beautifully painted houses - all this from a local.
LUCERNE TOURISMUS | LAILA BOSCO
YVES EBERLI | LUCERNE TOURISMUS
ZENTRALBAHN | SIMON+KIM
Getting There and Around
HAVING BEEN A hotspot for travellers across the world for centuries, getting to and exploring the city of Lucerne is straightforward and easily navigable via plane, train, boat, bike, and even foot.
If arriving by plane, travellers will either pass through the global gateways of Zurich Airport, the country’s largest international airport and principal hub of Swiss International Airlines, or Geneva Airport, located four kilometres northwest of Switzerland’s second-most populous city. From both locations, arriving in Lucerne is affordable and swift, with trains and buses as primary transportation options.
If you choose to utilise the vast and comprehensive train system, Tourist Information Lucerne is located inside the station on platform three ready to offer advice on the city’s many varied excursions and city tours. Not only does the office provide information on current events and the most scenic sights, but it also sells tickets for cruises from Lake Lucerne Navigation Company, alongside mountain railways and cableways.
No matter what your query may be, the office is ready to help guide you to
DID YOU KNOW?
• Lucerne was the first city to join the Swiss Confederation.
• With 82,000 residents, it is the most populous city in Central Switzerland.
• The official language is German; however, the primary spoken language is a local variant of the Alemannic Swiss-German dialect.
• The town’s coat of arms depicts a symbol of a lion.
• Due to mass emigration in the late 18th and early 19th century to North America, there are 16 towns in the US named after Lucerne.
• The region boasts the world’s steepest cogwheel railroad, which travels to the top of Mount Pilatus.
• It has Europe’s first revolving cable car (Titlis), first open air cable car (Stanserhorn), and steepest funicular (Stoos).
• Rigi is Europe’s oldest mountain railway.
the most memorable and enjoyable trip of a lifetime!
One of the most favoured ways to traverse the city is via boat. With
options including private vessels, cruises, and ferries, the opportunity to view the city skyline from an aquatic perspective is not to be missed. If you are looking for an extra special experience, there are a variety of themed cruises and even boats that can be chartered for events such as weddings.
Once in the city, take advantage of affordable and sustainable transportation options, such as rental bikes or embarking on a walking tour for a more intimate experience. The historic Old Town is car-free and provides optimal strolling opportunities for those looking to have a leisurely lakeside lunch or afternoon filled with casual window shopping.
Finally, once you are fully enveloped within the city limits, utilising a Lucerne Visitor Card provided freely to tourists staying in a local hotel is highly recommended. The card provides overnight visitors in city hotels with free use of buses within Zone 10 of the city network, as well as a range of discounts for cableways, mountain railways, museums, and excursions in the region, allowing you to make the most of your trip.
Ghana, a vibrant and welcoming nation on West Africa’s Gulf of Guinea, is an increasingly popular destination for travellers seeking a blend of culture, history, and natural beauty.
The country’s diverse landscape ranges from golden beaches along the Atlantic coast to lush rainforests and rolling savannas that stretch inland – varied ecosystems that provide an ideal backdrop for an array of outdoor activities, from hiking in tropical forests to relaxing on tranquil beaches.
Ghana’s national parks and reserves are home to an impressive range of wildlife, offering bountiful opportunities for ecotourism. Mole National Park, the country’s largest wildlife refuge, is renowned for its populations of elephants, antelopes, and baboons, as well as its rich birdlife, flora, and fauna.
Meanwhile, at Kakum National Park, visitors can explore the dense rainforest via a unique canopy walkway, providing a bird’s-eye view over its network of towering natal elm and trichilia prieuriana trees.
Along the coast, sites such as the Ankasa Conservation Area and Cape Three Points are known for their protected environments and biodiversity, including rare species of monkeys and forest elephants.
Ghana also boasts well-developed tourism infrastructure, catering to both luxury and budget travellers. It offers a range of accommodations from beachfront resorts and boutique hotels to eco-lodges nestled in nature reserves, complemented by the warmth and hospitality for which Ghanaians are known, ensuring a comfortable and memorable stay.
Beyond its natural attractions, Ghana is steeped in history and culture. The country boasts UNESCO World Heritage Sites such as the Asante Traditional Buildings, which served as shrines during the times of the Ashanti Empire and still practice the Asante’s traditional religion today.
GHANA
Steeped in history, culture, and nature, Ghana continues to thrive as an increasingly sought-after travel destination in Africa. Supplemented by unparalleled hospitality and a range of accommodation options to suit any traveller, it presents a unique and enriching paradise not to be missed
WRITER:
LILY SAWYER | PROJECT MANAGER: ALFIE WILSON
Industry Insights
Ghana Tourism Authority
We speak to Akwasi Agyeman, CEO of the Ghana Tourism Authority, who reflects on the country’s recent tourism influx and explains how his organisation has supported this growth whilst ensuring sustainable practices, promising a bright future for Ghanaian tourism
AKWASI AGYEMAN CEO, Ghana Tourism Authority
Outlook Travel (OT): Firstly, can you talk us through the origins of the Ghana Tourism Authority and its initial vision?
Akwasi Agyeman, CEO (AA): The Ghana Tourism Authority (GTA) was established as the Ghana Tourist Board over 50 years ago. It was renamed by the Parliament of Ghana in 2011 under Act 817.
GTA’s initial vision was to create a sustainable tourism industry that not only attracted visitors but also contributed to the socioeconomic development of Ghana.
This vision aimed to highlight Ghana’s rich cultural heritage, natural beauty, and warm hospitality.
OT: What are your organisation’s current goals and responsibilities?
AA: Our primary goals include promoting Ghana as a top travel destination, enhancing visitor experiences, and ensuring sustainable tourism practices.
We carry out various activities such as targeted marketing campaigns, partnership development with local businesses, and community engagement initiatives to achieve these goals.
Notably, the ‘Beyond the Return’ initiative, launched in 2020, aims to build on the success of the ‘Year of Return’ in 2019 by encouraging the African diaspora to reconnect with their roots and invest in Ghana.
OT: Why, in your opinion, should someone visit Ghana today?
AA: Ghana is a rich mixture of history, culture, and hospitality. It is like a buffet, offering visitors a wide array of choices to suit their preferences. Visitors today can explore our historic slave trade forts, vibrant markets, and stunning landscapes.
What defines Ghana is its people – warm, welcoming, and proud of their heritage – and our ability to offer immersive experiences that connect visitors with our culture. The ‘Year of Return’ in 2019 saw a significant increase in tourism with over 1.1 million visitors, highlighting the global African diaspora’s interest in reconnecting with their heritage.
OT: How do you market and promote Ghana’s various travel offerings to both domestic and international tourists?
AA: We utilise a multi-channel approach to market Ghana’s travel offerings, including social media campaigns, collaboration with travel influencers, tour operators, and participation in international travel fairs.
We also work closely with local travel agencies to showcase unique experiences that appeal to both domestic and international tourists.
Our ‘December in GH’ campaign, which promotes Ghana as a prime destination for December holiday celebrations, has been particularly successful in attracting visitors during the festive season.
OT: As a culturally vibrant destination with a busy events calendar, what type of traveller does Ghana typically attract?
AA: Ghana attracts a diverse range of travellers, including culture enthusiasts, adventure seekers, and those interested in history.
Our busy events calendar – featuring festivals, art exhibitions, and music shows – attracts many who appreciate cultural immersion and vibrant social experiences.
Heritage tourism in particular has seen a surge, with many from the global African diaspora visiting to explore their ancestral roots.
OT: What does the nation offer in terms of alternative tourism models?
AA: Ghana offers opportunities in agritourism, ecotourism, and community-based tourism experiences. These initiatives allow visitors to connect with local communities and nature.
We aim to develop these areas further, with specific goals related to sustainable practices and community involvement in tourism activities.
For example, our ecotourism projects in the Kakum National Park and Mole National Park are designed to promote conservation and provide economic benefits to local communities. In the last few years, we have passed legislation which seeks to get communities and traditional authorities more involved in community-based tourism experiences.
OT: As research is the backbone of your work, what transformational trends are you acutely aware of and how are you utilising them?
AA: By conducting thorough research and analysis, we stay informed of the latest trends, such as the rise in demand for experiential travel and wellness tourism.
We are adapting our offerings to align with these trends, implementing nature-focused packages and authentic local experiences to cater to evolving tourist preferences.
The increasing interest in heritage tourism among the African diaspora has also influenced our strategies, leading to the development of more culturally immersive experiences. The use of technology and artificial intelligence (AI) to drive marketing and customisation is also something we have been doing recently.
OT: What standards, classifications, and licences do you have in place to regulate and grade tourism enterprises, facilities, and services in the country?
AA: We have established standards and classifications for tourism enterprises, which include licensing requirements for hotels, tour operators, and attractions.
This ensures quality services and safety for tourists, contributing to a positive experience in Ghana.
Our regulatory framework is designed to support sustainable tourism development and protect the interests of both tourists and local communities. A few of the regulations include:
• Registration and Licensing of Food, Beverage, and Entertainment Enterprises Regulations, 2016 (L.I. 2238) – This regulation mandates the registration and licensing of food, beverage, and entertainment enterprises to ensure they meet specific standards.
• Accommodation and Catering Enterprises Regulations, 1979 (L.I. 1205), as amended by Accommodation and Catering Enterprises (Amendment) Regulations, 2001 (L.I. 1686) – These regulations govern the standards and operations of accommodation and catering enterprises.
• Regulation of Tourist Attractions and Sites (L.I. 2393) – This regulation requires all tourist sites and attractions to be licensed by GTA. It aims to ensure the safety, maintenance, and proper management of these sites.
OT: Finally, are you optimistic about the future of the tourism industry in Ghana?
AA: Yes, I am very optimistic about the future of the tourism industry in Ghana. With a global focus on sustainable travel and unique cultural experiences, Ghana is well-positioned to attract more visitors.
Our commitment to improving infrastructure and promoting responsible tourism will pave the way for continued growth and success in the coming years.
The success of initiatives like the ‘Year of Return’ and ‘Beyond the Return’ demonstrates the potential for heritage tourism to drive economic growth and foster cultural connections.
Nkrumah Memorial Park, Accra, Ghana
Ghana’s Waterfalls
Ghana’s waterfalls offer a captivating attraction for nature lovers and adventurers alike. Providing a serene escape into the heart of the country’s lush wilderness, each waterfall presents a unique spectacle.
BOTI FALLS, LOCATED in the Eastern region, enchants visitors with its twin cascades, often described as ‘male’ and ‘female,’ creating a mystical atmosphere that comes alive during the rainy season.
Meanwhile, Wli Waterfalls, the tallest in West Africa, beckon travellers to the Volta region with its majestic plunge from a height of 80 metres (m), cascading into a natural pool where visitors can take a refreshing dip.
The enchanting Kintampo Falls, located in the Brong-Ahafo region, offers a multi-tiered cascade surrounded by rich greenery, providing picturesque
views and serene picnic spots.
Those seeking a more off-the-beaten-path experience can explore the lesser-known Fuller Falls, also in Brong-Ahafo, where the waters flow over a series of rocky steps, creating gentle rapids and pools ideal for relaxation.
Exploring Ghana’s waterfalls is a journey into nature’s artistry, where visitors can hike through pristine rainforests, listen to the soothing sounds of cascading water, and immerse themselves in the beauty and tranquillity of Ghana’s natural wonders.
Kintampo waterfalls (Sanders Falls during the colonial days) - one of the highest waterfalls in Ghana
A touch of luxury by the Volta Lake
Discover the ultimate sanctuary at the Peninsula Resort
Experience the epitome of luxury and relaxation at The Peninsula Resort
Indulge in an on-request Thai massage, explore scenic hiking trails, and enjoy a refreshing swim. Play tennis, golf amidst stunning vistas, and immerse yourself in bird watching. Embark on captivating boat rides, savor sumptuous meals, and be pampered by our exceptional customer service. At The Peninsula Resort, every amenity and activity is meticulously
designed to create a truly unforgettable stay, where your comfort and enjoyment are our top priority.
Embark on an exhilarating journey at The Peninsula Resort, where African culture takes center stage in a truly unique way. Immerse yourself in a vibrant tapestry of traditions, music, and art that celebrate the rich heritage of the continent. Our resort offers immersive experiences, allowing guests to explore the depths of African culture through traditional performances, and culinary delights bursting with local flavors.
Uncover the hidden gems of the region, guided by our knowledgeable staff who are passionate about sharing the captivating stories of the Land.
Outlook Recommends
RECOMMENDS
Eat:
FOR A TANTILISING GASTRONOMIC JOURNEY…
White Restaurant & Garden in the heart of Accra is a culinary haven that invites guests to indulge in a gastronomic journey to tantalise the tastebuds.
The elegant establishment, known for its unparalleled setting overlooking Accra’s vibrant city skyline, provides a unique escape elevated above the hustle and bustle of the city.
Offering a diverse menu that fuses local Ghanaian flavours, herbs, and spices with international cuisine, White Restaurant & Garden caters to all palates.
Diners can enjoy fresh seafood, succulent grilled meats, and vegetarian specialities prepared with the finest ingredients and supplemented by an extensive local wine list and an array of classic and signature cocktails.
In addition, the chef’s specially selected five-course set menu promises to amaze, including a plethora of high-end culinary options to suit any palate.
White Restaurant & Garden’s attentive service and stylish décor, complete with lush green and floral garlands cascading from the ceiling, further enhance visitors’ dining experience, making it a popular choice for those looking for a restaurant with a wow factor.
An outdoor seating area, the Sunken Garden, is surrounded by lush greenery and is perfect for a leisurely lunch or romantic dinner under the stars.
The restaurant also hosts special events such as live music nights and themed dinners from sophisticated jazz music to contemporary house DJs, providing a lively yet classy atmosphere that every guest can enjoy.
It’s a place where fine dining meets natural beauty, offering a culinary escape that is both unique and unforgettable.
Sleep: FOR A RELAXING ESCAPE…
Nestled on the picturesque banks of the Volta River in Akosombo, The Peninsula Resort offers an exquisite escape into luxury and tranquillity.
The stunning grounds, set against the backdrop of dramatic hills and serene waters, provide an ideal retreat for those seeking both relaxation and adventure.
The resort itself features elegantly appointed rooms and suites, each designed to offer comfort and style, with private balconies that offer breathtaking views of the river and surrounding landscapes.
At The Peninsula Resort, guests can indulge in a variety
of leisure activities, ranging from lounging by the generous infinity pool to exploring the pristine river on a boat cruise.
Golf enthusiasts will enjoy the meticulously designed nine-hole golf course, set amidst verdant greenery and offering a challenging yet rewarding experience.
Meanwhile, the resort’s spa offers a sanctuary of relaxation where rejuvenating treatments and therapies await, perfect for unwinding after a day of adventure.
Dining at The Peninsula Resort is a delight, with multiple options featuring a diverse menu of both local Ghanaian delicacies and international cuisine prepared with fresh regional ingredients.
For those seeking a blend of luxury, adventure, and natural beauty, The Peninsula Resort provides an unparalleled experience in Ghana, combining world-class amenities with the enchanting charm of Akosombo’s landscapes.
So, whether you seek a romantic getaway, a family vacation, or a business retreat, The Peninsula Resort promises an unforgettable stay, where every detail is designed to create lasting memories.
PHOTOGRAPHY
Embark on a Gastronomic Journey at White Restaurant & Garden
Welcome to White Restaurant & Garden, where the rich cultural tapestry of African herbs and spices merges seamlessly with contemporary European/ American flavors. Our meticulously crafted menu caters to every occasion, offering a harmonious fusion of classic and contemporary dishes that will delight your palate.
Step into our sanctuary and escape the chaos of everyday life, as you indulge in a moment of tranquility and culinary excellence. At White Restaurant & Garden, every detail is designed to inspire and nourish your soul, creating an unforgettable dining experience where gastronomic dreams come true.
Opening Hours: Monday – Friday:
Breakfast 7:00 am to 11:00 am
Business Lunch 12:00 pm to 3:00 pm
Dinner 5:30 pm am to 11:00 pm
Dress Code: Smart/Elegant
Open shoes forbidden for men (Short, beach wear, sport wear or flip flops are not permitted)
Address:
White Restaurant And Garden 2nd floor, Marina Mall, Airport.
Entry Policy: Strictly by reservation Booking Terms & Conditions
Landmark Attractions
Lake Volta
Lake Volta, one of the world’s largest man-made lakes, stretches across central Ghana, covering an area of over 8,500 sqkm. It offers a tranquil escape with opportunities for boating, fishing, and water sports. Speckled with islands and surrounded by picturesque landscapes, Lake Volta provides a scenic backdrop for relaxation and exploration alongside supporting vibrant local fishing communities.
Mole National Park
Mole National Park, Ghana’s largest wildlife reserve, spans over 4,840 square kilometres (sqkm) in the Northern region. The park is home to a variety of wildlife, including elephants, antelopes, and baboons, with guided walking and driving safaris allowing visitors to experience its diverse ecosystems up close. The park also features accommodation options from budget campsites to luxury lodges, providing a comprehensive safari experience.
Cape Coast Castle
Cape Coast Castle is a UNESCO World Heritage Site and a powerful reminder of Ghana’s history. This imposing structure, built by European traders in the 17th century, was a central hub in the transatlantic slave trade. Today, it serves as a museum, offering visitors a poignant glimpse into the past through its preserved dungeons and historical exhibits.
Getting There and Around
REACHING GHANA FROM international destinations is most convenient by air, with Kotoka International Airport in Accra serving as the primary gateway. The airport is wellconnected to major cities across Europe, North America, the Middle East, and other parts of Africa through numerous international carriers.
Direct flights from hubs such as London, New York, and Dubai make travel to Ghana accessible and efficient. Regional flights within West Africa also connect Accra with neighbouring countries, facilitating easy travel within the region.
Road routes are also an option, with well-maintained highways linking Ghana to neighbouring countries such as Togo, Burkina Faso, and Côte d’Ivoire. Border crossings are generally straightforward, and bus services provide regular connections.
Once travellers have arrived in Ghana, various transportation options are available. Public transport includes a network of buses, minibuses (known locally as ‘trotros’), and taxis that operate between towns and cities.
While trotros offer an authentic experience, they can be crowded and less reliable. For more comfort and flexibility, private transport is recommended. Car rental services are available in major cities, and the road network is generally in good condition, making self-driving a viable option for exploring the country.
For those preferring guided experiences, numerous tour operators offer packages that include transport, allowing travellers to explore Ghana’s diverse attractions with ease.
The country’s compact size and developed infrastructure make it straightforward to navigate, ensuring a smooth and enjoyable travel experience.
Eswatini
Nestled within Southern Africa, The Kingdom of Eswatini, formerly known as Swaziland, is a hidden gem for those who seek a unique blend of natural beauty and cultural richness.
The small, landlocked country offers diverse landscapes, ranging from lush, rolling hills to vast savannas and dramatic mountain ranges. Peppered with rivers, gorges, and waterfalls, varied terrains provide a picturesque backdrop for adventure and relaxation alike.
Eswatini’s well-maintained wildlife parks and reserves
make it a prime destination for nature enthusiasts.
Home to several protected areas, including Hlane Royal National Park and Mlilwane Wildlife Sanctuary, visitors are offered a chance to glimpse the Big Five – lions, elephants, buffalos, leopards, and rhinos – alongside a variety of other animal and bird species.
Equipped with excellent facilities, from rustic lodges to luxurious suites, there are many well-appointed resorts on offer to ensure a comfortable stay in the heart of nature.
Unspoiled landscapes, abundant wildlife, and rich cultural heritage combine to present Eswatini as an unmissable travel destination. Bordering South Africa and Mozambique, the country acts as a unique conduit between the continent’s Southern and Eastern regions
WRITER: LILY SAWYER | PROJECT MANAGER: JOSEPH PERFITT
The country’s cultural heritage is just as compelling as its natural attractions. Visitors are invited to experience traditional Swati rituals, such as the vibrant Umhlanga (Reed Dance), Incwala (Kingship Ceremony), and Buganu (Marula Festival).
These occasions provide a unique insight into Swati customs, each complete with colourful attire, rhythmic music, and traditional dance.
Additionally, craft markets and galleries showcase the country’s rich artistry, from intricate beadwork to vibrant
textiles and traditional Swati attire such as the lihiya.
For an adventurous escape, Eswatini offers a range of exciting activities including hiking, horseback riding, and white water rafting, whilst the country’s well-marked walking trails and guided tours cater to both beginners and seasoned explorers.
In short, Eswatini is a captivating destination that promises an unforgettable experience – a must-see for those seeking a burgeoning hub of intrigue and discovery.
Eswatini Tourism Authority Industry Insights
VUSIE NORMAN DLAMINI, CEO
We speak to Vusie Norman Dlamini, CEO of the Eswatini Tourism Authority, who outlines the organisation’s current goals, the role it plays in tourism promotion and legislation, and its hopes for the future.
Outlook Travel (OT): Firstly, can you outline the origins of the Eswatini Tourism Authority?
Vusie Norman Dlamini, CEO (VND): The African nation of Swaziland changed its name to Eswatini in April 2018 as announced by His Majesty King Mswati III.
Although the country gained independence from Great Britain in 1968, it did not change its name at
the time. Eswatini’s monarch also highlighted how the new name would avoid confusion with Switzerland in Europe.
The Eswatini Tourism Authority (ETA) was established through the Eswatini Tourism Authority Act, 2001. Like all parastatals regulated through the Public Enterprises (Control and Monitoring) Act, 1989, the authority is a Category A public enterprise overseen by government. It is also
a body corporate with perpetual succession and a common seal, capable of suing and being sued in its name.
The objectives of the ETA are to develop the tourism sector as a national priority in an environmentally sustainable and culturally acceptable manner, whilst coordinating and facilitating the implementation of government policies and tourism strategies.
It also seeks to market Eswatini as a tourism destination by providing a platform for industry stakeholders and encouraging, facilitating, and promoting local and foreign investment in tourism.
Finally, it ensures the positive contribution of tourism to local socioeconomic development and the
“Eswatini offers a genuine, authentic travel adventure and a chance to escape the crowds and experience Africa in its purest form”
– VUSIE NORMAN DLAMINI, CEO, ESWATINI TOURISM AUTHORITY
continued improvement of quality of life in Eswatini.
OT: What are your organisation’s current goals and how do you plan to achieve them?
VND: Primarily, the ETA’s goal is to position Eswatini as a globally recognised destination of choice. The authority also aims to sustainably develop and promote the tourism industry as one of the leading contributors to gross domestic
product (GDP) and wealth creation in the country.
According to our 2022-27 corporate strategy, we should attract more than two million tourists by 2027, increasing tourism-related revenue to more than SZL2 billion during the same period.
OT: Why, in your opinion, should someone visit Eswatini?
VND: I believe someone should visit Eswatini for its untamed nature, from
the majestic Hlane Royal National Park to the lush Mlilwane Wildlife Sanctuary. Complete with the Big Five, Eswatini offers incredible wildlife encounters.
Tourists are invited to explore local markets and interact with friendly locals to gain a deep appreciation for the Swati way of life.
Alternatively, hiking through the stunning landscapes of Emvembili, Jilobi, and Sibebe, to name a few, is an unmissable experience, whilst Big Bend offers thrilling safaris and white water rafting on the Usuthu River. The option to unwind at luxurious
accommodations such as Silverstone Lodge in Mbabane is also an attractive prospect, as you can indulge in spa treatments at White Orchid Spa and enjoy the tranquillity of the countryside.
Eswatini is a country defined by its contrasts, such as the juxtaposition of modern developments and ancient traditions, the blend of bustling urban life and serene rural landscapes, and the harmonious coexistence of wildlife and human communities.
Here, you can encounter the wild, immerse yourself in culture, or find tranquillity – all in one place.
In short, Eswatini offers a genuine, authentic travel adventure and a chance to escape the crowds and experience Africa in its purest form.
OT: What type of travellers does Eswatini typically attract?
VND: Eswatini typically attracts a diverse range of travellers, highlighting the country’s versatility. Firstly, there are those interested in immersing themselves in rich cultural experiences, witnessing traditional ceremonies, and exploring local arts and crafts.
Then, there are the adventure seekers who enjoy outdoor activities such as hiking, safaris, white water rafting, and exploring the country’s diverse landscapes.
Alternatively, relaxation and wellness travellers seek a peaceful retreat, spa treatments, and opportunities to unwind in the country’s stunning natural surroundings. They might stay in high-end accommodations such as the Hilton Garden Inn, Summerfield Botanical Garden and Exclusive Resort, or The Royal Villas, which all offer personalised experiences and
“Eswatini’s appeal lies in its ability to cater to a wide range of interests and audiences, making it a suitable destination for solo travellers, couples, families, and groups of friends alike”
– VUSIE NORMAN DLAMINI, CEO, ESWATINI TOURISM AUTHORITY
exclusive access to the country’s best offerings.
Meanwhile, eventgoers enjoy attending festivals such as Makoti Festival, Standard Bank Luju and Lifestyle Festival, and the internationally renowned MTN Bushfire Festival, as well as other concerts and cultural events such as Incwala (Kingship Ceremony), Umhlanga (Reed Dance), and Buganu (Marula Festival).
As such, Eswatini’s appeal lies in its ability to cater to a wide range of interests and audiences, making it a suitable destination for solo travellers, couples, families, and groups of friends alike.
OT: What does the nation offer in terms of sustainable or eco-friendly travel experiences?
VND: Eswatini is increasingly recognising the importance of sustainable tourism. While still in its early stages of development, the country has begun to offer a number of opportunities for eco-friendly travel.
For example, community-based tourism seeks to involve local communities, ensuring benefits are shared equitably whilst contributing to local development. Notable community-based tourism initiatives can be found in Mahamba, Matsamo, Emvembili, Shewula, and Mhlumeni.
In addition, Eswatini’s national parks and game reserves prioritise conservation efforts, offering visitors the chance to experience wildlife and natural habitats while supporting protection initiatives. Meanwhile, many tourism
experiences focus on preserving and promoting Swati culture such as the Mkhaya Game Reserve, Sibebe Resort, and Mantenga Cultural Village. Official cultural centres at these sites allow visitors to connect with local traditions and support cultural heritage.
Eco-lodges and sustainable accommodations, although limited, are growing in numbers. For example, Mhlumeni Bush Camp and Shewula Bush Camp focus on sustainable practices.
Furthermore, activities such as hiking, biking, abseiling, and white water rafting often promote responsible outdoor behaviour with minimal environmental impact.
As such, the ETA has clearly identified sustainable tourism as a priority. Its goals include balancing economic growth with environmental protection and finding ways to develop the tourism industry while
reducing harm to the environment. It also seeks to empower local communities by involving them in tourism initiatives that promote responsible practices. These include educating tourists and industry stakeholders about sustainable travel and encouraging environmentallyfriendly behaviours.
Finally, the authority is working to develop new tourism products that align with its sustainability principles.
OT: What recent trends are currently transforming tourism in Eswatini?
VND: Eswatini, like many African nations, is experiencing a dynamic shift in its tourism landscape. Several trends are reshaping the industry, and the ETA is actively adapting to capitalise on these opportunities.
A global emphasis on environmental conservation and social responsibility is strongly
influencing travel choices. This trend is particularly evident in Eswatini with its focus on community-based tourism and wildlife conservation.
In addition, travellers are increasingly seeking authentic and immersive experiences, which has led to a growth in adventure tourism, cultural tours, and culinary experiences.
Meanwhile, technology continues to revolutionise the tourism industry, and we have seen online booking platforms, social media marketing, and digital payments becoming essential tools.
The pursuit of well-being has also driven a surge in wellness tourism, and Eswatini’s natural beauty and cultural practices align well with this trend.
Following the COVID-19 pandemic, domestic tourism gained prominence. As such, many countries, including Eswatini, are focusing on developing
their domestic tourism markets.
Furthermore, Triland, a collaborative effort between Eswatini, Mozambique, and the South African province of Mpumalanga, holds immense potential to transform tourism in the three countries.
Pooling resources between the ETA, Mpumalanga Tourism and Parks Agency (MTPA), and Mozambique Tourism Board (Inatur) to market this region as a unified destination, Triland is an initiative that promises to significantly enhance tourism.
Through this union, each Triland member country becomes more attractive as a destination for international tourists, leading to
increased visitor numbers. Joint marketing efforts also tap into newer markets and attract a wider range of tourists.
To maximise the benefits of the Triland initiative, Eswatini focuses on developing unique tourism products, investing in infrastructure, and promoting the country’s cultural heritage.
By working closely with its partners, Eswatini positions itself as a key player in growing Southern African tourism market.
OT: Are you optimistic about the future of the tourism industry in Eswatini?
VND: There is overall optimism that tourist numbers will increase going forward.
Although still below the figures experienced before the COVID-19 pandemic, by March 2024, the number of tourists was already at about 900,000, just shy of the 1.2 million experienced pre-pandemic.
Together with aggressive tourism and marketing promotions, as well as other interventions being implemented across Eswatini, our optimism extends.
We also anticipate an increase in the length of time visitors might stay. Currently, the average is two nights, and we hope to see this increase to four nights within the next 18 months.
Situated in the heart of Eswatini’s rural landscape, Vuvulane Food Market is a culinary oasis that celebrates the country’s rich agricultural heritage and sustainable way of life.
FOUNDED BY FASHION designer and entrepreneur, Khulekani Msweli, the market is a haven for foodies and eco-conscious travellers alike.
Beyond its culinary offerings, Vuvulane Food Market is a hub of tranquillity and creativity. The market’s bohemian atmosphere, complete with lush gardens and vibrant artwork, creates a welcoming space for visitors to relax and unwind.
The market also hosts a variety of events including live
music performances and art exhibitions, making it a cultural hub for the community.
A must-visit destination for anyone travelling to Eswatini, the market offers a unique opportunity to experience the country’s rich culture, savour delicious cuisines, and support sustainable living.
Whether you are a foodie, an eco-conscious traveller, or simply looking for a relaxing escape, Vuvulane Food Market has something to offer everyone.
RECOMMENDS
Sleep:
FOR A SECLUDED ESCAPE...
Phophonyane Falls Ecolodge and Nature Reserve is a true sanctuary in Northwest Eswatini. Renowned for biodiversity, its 11 comfortable lodges are well-spaced within the extensive tropical gardens, ensuring complete tranquillity. A network of walking trails wind through lush forests, ancient rocks, and peaceful landscapes towards Phophonyane Falls, where secluded viewing platforms and natural pools offer breathtaking views of the verdant surroundings. Conveniently located, the accommodation provides an ideal stopover between Gauteng, Maputo, and Northern Zululand.
FOR ULTIMATE INDULGENCE…
Happy Valley Hotel and Casino (Happy Valley) in Ezulwini Valley is just 20 minutes from the bustling metropolis of Mbabane. Boasting lush gardens, an outdoor pool, and unparalleled hospitality, guests can enjoy a supreme stay. Stylish rooms, each complete with 5-star amenities and a flat-screen TV, ensure absolute comfort. Its diverse variety of dining options include Mediterranean and Portuguese cuisine, whilst a casino, beauty salon, and vibrant entertainment distinguish Happy Valley as a first-class accommodation option.
Do:
FOR A TREETOP ADVENTURE…
Hidden in the untouched wilderness of Malolotja Nature Reserve, the breathtaking Malolotja Canopy Tour offers an aerial adventure like no other. Feel the excitement of soaring through the treetops over some of the region’s most stunning landscapes, including impressive rock formations, soaring cliffs, and verdant forest canopies. Comprising 11 raised forest platforms, 10 slides, and a 50 metre (m) suspension bridge crossing the Majolomba River, this experience is certainly not for the faint hearted!
FOR RAUCOUS RAFTING...
Pioneers of exploration in Southern Africa, Trails Adventure , has been leading white water rafting experiences on the Maputo River since 1991. Half and full-day excursions run daily, and skilled guides are always on hand to supervise, with no prior experience deemed necessary. Swazi Trails Adventure also offers abseiling beneath the Holomi Waterfall, guided hikes, mountain bike safaris, quad biking, and much more for various group sizes.
Eat:
FOR HIGH-END DINING…
Located within the Summerfield Botanical Garden and Exclusive Resort, the Palm Cascades Restaurant is Eswatini’s premier fine-dining destination. Offering refined ambience complete with an extensive local wine list, its menu fuses international cuisine with local flavour. Known for exquisite service and expertly crafted dishes, the restaurant provides a luxurious experience within beautifully manicured gardens – perfect for discerning diners seeking an upmarket meal in Eswatini.
FOR AUTHENTIC LOCAL FLAVOURS…
A beloved local eatery, eDladleni Restaurant is dedicated to shining a light on local produce and traditional cuisine. It offers a genuine taste of Swati culture with hearty, authentic dishes. Popular among locals and visitors alike, this rustic spot is known for its friendly atmosphere and a menu that utilises ingredients sourced from the beating heart of Eswatini. Diners can enjoy classic Swati meals such as Mngomeni, Imbuti, and Tinhlumaya, served with steamed mealie bread and pap.
Landmark Attractions
Sibebe Rock
This colossal granite dome, second only to Uluru in Australia, is one of the largest exposed monolithic formations in the world. Located close to Mbabane, it offers stunning views and challenging hikes – a must-visit for nature lovers and adventure seekers alike.
Ngwenya Mine
Thought to be one of the oldest in the world, the Ngwenya Mine dates back over 43,000 years. Located close to the border with South Africa, it offers visitors a unique blend of history and geology, whilst the nearby Lion Cavern provides striking, 360-degree vistas of the surrounding natural landscape.
Mantenga Cultural Village
Situated in Ezulwini Valley, this site offers a unique glimpse into traditional Swati life. The cultural village features authentic huts and performances, while the nearby Mantenga Falls, Eswatini’s largest waterfall, attracts tourists from near and far with its natural beauty.
Getting There and Around
Getting to Eswatini is relatively straightforward, whether travelling from near or far.
TYPICALLY, INTERNATIONAL
VISITORS fly into the country via King Mswati III International Airport. Modern and well-equipped, the airport receives flights from major hubs, such as Johannesburg’s OR Tambo, Cape Town, Harare, and Durban Airports.
Offering connections to various global destinations, Johannesburg has subsequently become the primary gateway for travellers bound for Eswatini with Eswatini Air and Airlink servicing King Mswati III International Airport on a daily basis.
Those already in Southern Africa can also easily access the country by road, with well-maintained motorways connecting the country to neighbouring South Africa and Mozambique.
Once in Eswatini, getting around is straightforward. Public transportation options include minibuses, also known as kombis, that travel frequently between towns and cities. However, these are often crowded and operate without strict schedules.
For reliable, consistent comfort and flexibility, private transport such
as rental cars are recommended and widely available in major towns. Taxis are also available in urban areas, but it’s advisable to negotiate fares in advance as meters are uncommon.
For those seeking a guided experience, several tour operators provide comprehensive services which include transportation, making it easy and hassle-free to explore the country’s attractions.
Eswatini’s compact size ensures that most destinations are within a few hours’ drive, allowing for a seamless travel experience.
BRITISH VIRGIN ISLANDS
Known as the sailing capital of the Caribbean, the British Virgin Islands (BVI) is a glistening territory that is not to be overlooked. The alluring contrast between the pearly beaches and aqua-blue plains of the Caribbean Sea creates a beloved scene that many only dream of. Due to its vast, shimmering oceans, the BVI is ideal for the whims of those who love to island hop and truly immerse themselves in ethereal beauty.
The versatility of the BVI cannot be understated, as it offers both a place of festivity and tranquillity. The local’s spirited celebration is the lifeblood of the territory, as music, dance, and love adorn the islands’ many festivals with a carnivalesque atmosphere that fills the ears of travellers and residents alike with a cacophony of excitement. On the other side of the coin, the BVI offers quiet and gentle seclusion scarcely found anywhere else on the
planet. Comprising 60 islands, only 16 of these land spots are inhabited. This leaves guests with the once-in-alifetime opportunity to be completely at peace and decompress from the stresses of the rest of the world.
The territory’s serenity continues across its myriad resorts, as guests have the rare opportunity to dip their toes into the luxury of uninterrupted bliss, creating a haven for the senses. Travellers must also indulge in the
A centrepiece of the Caribbean, the British Virgin Islands is a postcard waiting to happen, where the joyous celebration of heritage and culture harmoniously blends with the serenity and natural beauty of this treasured collection of islands
WRITER:
LUCY PILGRIM | PROJECT MANAGER: ALFIE WILSON
A BRIEF LOOK AT THE BVI
• Amongst 60 individual islands, the four main islands comprise Tortola, Anegada, Virgin Gorda, and Jost Van Dyke.
• Tortola has the largest population, comprising nearly 80 percent of the territory’s residents. many areas of natural beauty that abound the BVI, as the territory’s unchanging bays are home to many dreamlike blue oases.
At the heart of the BVI’s harmonious aura and jubilant atmosphere are the territory’s people and the warm welcome given to travellers as soon as they step off the plane. Residents’ generosity and good nature make the BVI a destination holiday to remember.
• The territory’s highest point is at the Mount Sage National Park, with a height of 521 metres on the island of Tortola.
• The BVI’s earliest settlers were the Amerindians around 1500 BC.
• The territory is situated approximately 60 miles east of Puerto Rico.
• The BVI’s currency is the US Dollar.
Industry Insights
British Virgin Islands Tourist Board
Going above and beyond to foster, develop, and promote sustainable tourism for the BVI, the British Virgin Islands Tourist Board strives to spread the territory’s vibrant atmosphere across the world. Director of Tourism, Clive McCoy, delves deeper into this flourishing destination and all it has
Outlook Travel (OT): Firstly, can you talk us through the British Virgin Islands Tourist Board’s purpose and founding mission?
Clive McCoy, Director of Tourism (CM): The British Virgin Islands Tourist Board was put in place around 55 years ago to market the destination to potential tourists.
One of the most beautiful places in the world, the decision was made to create a tourist board to showcase what the destination has to offer, which is still our main purpose.
The board is also responsible for maintaining relationships with industry partners to help them in the development of their products as part of the destination. For example, we help bolster the marketing efforts of the hospitality sector.
We’ve realised that the sun, sand, and sea are not enough to attract tourists to the destination; you have to find other ways. Subsequently, the recent execution of our 70th Emancipation Festival encouraged as many people as possible from around the world to celebrate with
OT: How do you promote the BVI and everything it has to offer?
CM: We do it in myriad ways. From a technical perspective, we showcase what we have digitally over the internet through social media and other digital platforms such as magazine publications.
One of the things that we realised is that travellers like taking recommendations from other
people. As much as technology has seemingly taken over the world with the rise of artificial intelligence (AI), for example, we still need that human connection and for others to tell us what their experiences were like.
Therefore, we work very closely with travel advisors and journalists from around the world to showcase what we have so they can recommend the destination to others. With the advent of social media, we also work with a lot of influencers who act like journalists to market the territory. These are just some of the ways that we promote the destination worldwide.
OT: In your opinion, how does the BVI stand out from other destinations in the Caribbean?
CM: Firstly, let me say that I think the entire Caribbean, as a region, is one of the most beautiful places in the world. From the Bahamas all the way down to Trinidad, it’s an absolutely gorgeous destination.
The thing that makes the BVI unique, however, is our 60 small islands and cays that are very accessible and have made us one of the premier places in the world for sailing. I like to tell people that you can have breakfast on one island, lunch on another, and dinner on a third. Therefore, one of the key things that sets the BVI apart from other destinations is the ease of getting from island to island and experiencing different vibes.
For example, we have Jost Van Dyke, which I like to call the barefoot island because when you get there, nobody seems to be wearing any shoes. It has two of the top beach bars in the world on White Bay, including the Soggy Dollar Bar and the newly built Hendo’s Hideout. On the same island, you also have Foxy’s Bar on the Great Harbour, which is a really popular place to go on New Year’s Eve. So, if you’re into that type
of environment, Jost Van Dyke is a wonderful place to be.
Then to the east, we have Virgin Gorda which is the champagne of the BVI. Everywhere there is a postcard waiting to happen. It is home to the Baths National Park, which features massive boulders that form sea pools and grottos. I call it the most romantic island in the BVI.
To the north, we have Anegada, which translates to the drowned island. It is the only island in the BVI that’s of coral and limestone formation and is surrounded by one of the largest barrier reefs in the world. Some of the best lobster in the Caribbean also comes from Anegada – from the ocean, to the grill, to the plate.
I invite all travellers to come to the BVI over Thanksgiving weekend for our annual Anegada Lobster Festival, which features lobster dishes from all around the islands and lets you experience the various cultures.
Many of the 60 islands are resort destinations, which means the only people there are guests, so visitors have the whole resort basically to themselves. The great thing about this is you’re still not far away from the locals and the cultural experience, as they are only 20 to 30 minutes away by boat.
OT: What are some of the most popular experiences, sights, and activities for tourists across the BVI’s many islands?
CM: A major part of the BVI experience is being able to go from island to island quite easily and experiencing all those different environments –this is what makes the BVI special and extremely unique. Because of the island hopping available, many visitors don’t stay in terrestrial accommodations and instead charter a yacht and travel from island to island.
Amongst all the beautiful areas and sailing here, it is the interaction with the BVI’s people that makes the experience second to none. Many years ago, I was on a tour with some journalists on a safari bus when one of them lost their hat because the bus was open air. However, she didn’t care because she had a couple of painkillers – the official drink of the BVI. About 20 minutes later, a gentleman flagged us down and made us pull over to give her back her hat. That is the type of experience that people can expect in the BVI. Aside from the beauty of these islands, it is the people that really make the destination one of the best in the world.
OT: What can tourists expect in terms of upcoming events? Is there anything that travellers can look forward to at all?
CM: We recently had our Emancipation Festival, which started on 29th July and ran until 10th August. The 70th iteration of the festival featured musical performances, cultural activities throughout the territory, and great culinary experiences.
Additionally, in August is what we call the Rise and Shine Tramp, where people wake up early to dance in the street, so it’s a very fun time. In November, we have Culture and Tourism Month where there will be various activities throughout the territory that highlight our culture. At the end of the year, we wrap up our festivities with many New Year’s Eve or what we call ‘Old Year’s Night’ celebrations in Jost Van Dyke and at Virgin Gorda Yacht Harbour, C.B. Romney Tortola Pier Park, and Trellis Bay, Beef Island.
It’s not very difficult to get to the BVI – we now have a non-stop flight daily from Miami. Therefore, we hope to see as many people as possible in the destination come to enjoy our celebrations.
Whatever type of traveler you are, we invite you to embark on a private expedition through paradise that’s anything you want it to be. Whether you choose to fill your days with activities or go where the wind takes you, set sail and discover why there’s nothing like island-hopping aboard your own private yacht.
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OT: Where should travellers go to fully immerse themselves in the BVI culture?
CM: As soon as you land – even when you’re speaking to the Immigration and Customs Officers at the airport – you are fully immersed in the BVI culture. Our islanders are extremely friendly, I can’t tell you how many times I’ve met people who have told me they went to the BVI 20 years ago, and would love to come back.
Anywhere you go, you’re going to feel, see, and experience our culture – it’s not specific to one place. If you really want to see the camaraderie in the community, the kind of thing visitors should visit is our Emancipation Festival, where everyone is just having a really good time enjoying the music and local culinary options. There are foods to try during the festival that you can’t find any other time of the year, so it’s a great way to meet people, have fun, and see what the culture of the destination is all about.
OT: What would you say is the BVI’s most underrated attraction?
CM: I would say the diving in the BVI is one of the most underrated attractions. We don’t get a lot of publicity for that sector. I personally
am not a diver, but I speak to a lot of people who come here to do so and tell me the diving scene is as captivating and rich as other places that hang their hat on the experience.
We always say that we are the wreck diving capital of the Caribbean. We have a lot of wrecks, and one of our top dive sites is the Wreck of RMS Rhone. It was an English steamer that sank a very long time ago off the coast of Salt Island.
OT: In your opinion, why should someone choose the BVI as a tourist destination in 2025?
CM: The BVI is still a boutique destination. If visitors are looking for a place that is not overly crowded with stretches of beaches just for themselves, the BVI is an amazing place to travel to.
Seven years ago, we were struck by a massive hurricane that really decimated our tourism product, but we are now back up and running again, with properties recently re-opened. One of our major properties set to open its doors in the fall of this year is the Peter Island Resort, which will be a brand new development.
Not only that, but we also have Saba Rock Resort, the Bitter End Yacht Club, as well as Biras Creek Resort,
which is one of our legacy properties in the BVI that has just opened a new restaurant. So, there are a lot of exciting developments in the territory that we are ready to share with the world.
I also tell people all the time that the BVI is an amazing place if they want to see a lot of what the Caribbean was like 100 years ago. Many of the islands are still very much uninhabited or feature just one property, so you can actually take a step back in time and see what it used to be with the amenities of the 20th century.
The BVI is the place to be, and we encourage people to consider us for the vacation of a lifetime.
OT: Finally, are you optimistic about the future of tourism in the BVI?
CM: Yes, I am very optimistic about the future of tourism in the BVI. We have a community that is extremely passionate about the industry, and from passion, you can expect great things to happen.
The territory’s education system is really pushing tourism, as we have seen a lot of young people trying to figure out ways they can get into the industry because they are so passionate about it.
Looking towards the future, the sky is the limit. With the new developments coming on stream, these are the things that continue to make us unique. We are also making sure our festivals are robust and showcase the culture of the destination in a real way.
I’m also finding that a lot of the population is getting behind tourism and making the territory one of the best places in the world, so the future is bright.
The Baths National Park, Virgin Gorda R. M. S. Rhone National Park
Anegada Rock Iguana (Cyclura pinguis)
Copper Mine National Park, Virgin Gorda
Mount Healthy National Park, Tortola
EMANCIPATION FESTIVAL
Showcasing to the world its deeply rooted and highly commemorated heritage and culture, the Emancipation Festival represents the BVI’s passion for its history and willingness for celebration. Accordingly, this year’s festival, the 70th of its kind, flourished under the theme ‘Celebrate our Freedom and Live in Unity’.
ACROSS THE TWO-WEEK extravagance, both travellers and those who call BVI their home came together to celebrate the freedom of the islands’ ancestors –becoming a guiding light in the territory’s identity.
Amongst the animated list of celebrations is the Prince and Princess Pageant – a vibrant affair where 11 of the islands’ young children compete for the renowned title.
Next on the festival’s celebration map is the Fungi Festival. Despite the name, travellers won’t be tasting mushrooms but instead sampling the unique traditional folk music of the BVI. Emerging from the territory’s African roots, mixed with a sprinkling of European influence, its lively, carnivalesque sounds take listeners on a journey
of percussion, woodwind, and string symphonies, accompanied by anecdotal lyrics that demonstrate the BVI’s way of life.
Meanwhile, over on the island of Tortola, the Carrot Bay fiesta gives visitors a glimpse of what the BVI was like over a hundred years ago, celebrating the many vibrant traditions of the island with a plethora of stalls and local produce, where many locals share their culture in a spritely market celebration.
With a long list of spectaculars spanning July and August, the Emancipation Festival stands out as a beacon of joy across the BVI.
Explore the Uncharted Beauty of Hike BVI: Your Ultimate Adventure Awaits!
Are you ready to embark on an unforgettable adventure? Look no further than Hike BVI, the premier hiking experience in the British Virgin Islands! Whether you’re a seasoned trekker or a beginner eager to explore the great outdoors, Hike BVI offers a variety of trails that promise breathtaking views, rich history, and a unique connection with nature.
Discover the Unspoiled Wilderness
The British Virgin Islands are renowned for their pristine beaches and crystal-clear waters, but the lush, mountainous interiors are just as captivating. Hike BVI takes you off the beaten path, revealing the hidden gems of the islands. Picture yourself trekking through dense tropical forests, encountering exotic wildlife, and standing atop peaks that offer panoramic views of the turquoise Caribbean Sea.
Eco-Friendly Adventures
Hike BVI is committed to preserving the natural beauty of the British Virgin Islands. We practice and promote Leave No Trace principles, ensuring that our trails remain pristine for future generations. Our eco-friendly tours emphasise sustainability, with minimal impact on the environment and a focus on conservation education.
Guided Tours with Local Experts
At Hike BVI, our experienced local guides are passionate about the islands and eager to share their knowledge with you. They’ll lead you through the trails, pointing out native flora and fauna, sharing fascinating historical anecdotes, and ensuring your safety and enjoyment throughout the hike. Our guides know the best spots for photographs, the most scenic rest points, and the hidden stories that make each trail unique.
Unmatched Beauty and Serenity
Imagine standing on a cliff, the wind in your hair, looking out over endless horizons of blue and green. The serenity and beauty of the BVI are unparalleled, and hiking offers a unique way to experience this natural wonder. Whether you’re looking to disconnect from the hustle and bustle of daily life or seeking a new way to appreciate nature, Hike BVI is your perfect escape.
A Trail for Every Adventurer
We boast an array of trails catering to all levels of experience. For the novice hiker, we recommend the Sage Mountain National Park Trail Or The Bamboo Meadows. As the highest point in the BVI, the bamboo meadow offers an easier hike through these hidden rainforests.
For those seeking a more challenging experience, Mount Alma is a must. This trail takes you through rugged terrain and steep inclines, rewarding your efforts with the most spectacular 360 degree views in the British Virgin Islands. If you’re a true adventurer, don’t miss the exhilarating trek to the Pineapple Field and Springs, where you can explore the ruins of a historic sugar plantation, BVI’s largest pineapple patch and drink from the mouth of the spring.
Plan Your Adventure Today
Ready to lace up your hiking boots and discover the British Virgin Islands like never before? Visit our website at www.hikebvi.com to learn more about our trails, book guided tours, and read testimonials from fellow adventurers. Follow us on social media for stunning photos, trail updates, and special offers.
Join Hike BVI and explore the hidden beauty of the British Virgin Islands. Your adventure of a lifetime starts here!
Phone:284-441-2315 (Available on Whatsapp)
Website:www.hikebvi.com
Email:Tours@hikebvi.com
Instagram:@hikebvi
Facebook:@hikebvi | Tiktok:@hikebvi
Unforgettable Water Sports Experiences
Known for its dazzling oceans and rolling waves that create the perfect transcendent seascapes, the British Virgin Islands (BVI) has become a beloved destination for beach lovers and thrill-seekers alike.
Catering to an abundance of both these groups and more, the BVI water sports realm has become a cornerstone of the country’s tourism industry as guests of all types and abilities travel from far and wide across the world to sample the best the water has to offer.
At the helm of BVI’s water sports offerings, British Virgin Islands Stand Up Paddle Company (BVISUPCO) has become a mainstay of the island’s activity arena, operating as a full-service water sports rental company, specialising in the charter yacht industry.
The largest business of its kind across the archipelago, it has a diverse and large inventory of equipment, including windsurf stand-up paddle (SUP) boards, kiteboards, wingfoil boards, and much more.
As a result, the company possesses everything that its guests may need, offering tourists ocean experiences that last a lifetime.
Moreover, thanks to BVISUPCO’s comprehensive services, travellers can focus on enjoying the thrill of the water and let the company handle all the extra work – delivering, securing, and collecting all rental items to and from your charter yacht. On top of this, BVISUPCO also delivers and collects from rental villas on the island of Tortola, allowing travellers to sit back and relax after a long day on the water.
DIVERSE, QUALITY EQUIPMENT
BVISUPCO caters to a vast range of ages and abilities, welcoming all kinds of visitors, from young adventure seekers to those who simply want to kick back and enjoy the sun. Indeed, whilst offering the latest in action sports gear, the company’s team also works and communicates with guests
to ensure they receive the correct equipment according to their abilities, offering a personalised service specific to each person’s needs.
As distributors of Starboard, a premier and world-renowned windsurfing and paddleboard brand, BVISUPCO offers the latest designs and proven shapes whether this is a simple, stable all round SUP board or a high performance race board. Plus, with active water sports enthusiasts on the team, the company has a very knowledgeable base who can advise visitors on how best to have fun on the water.
For those who prefer a more relaxing yacht chartering experience, the company’s association with Sunchill allows BVISUPCO to utilise its industry-leading water hammocks, offering guests the newest and most tranquil aquatic experience.
RESPONSIBLY RIDING THE WAVES
By sourcing top-of-the-range water-related equipment, BVISUPCO has grown to become a hotspot for visitors to the BVI. So much so that many of its guests cite their time with the company - whether perusing along the water with a Sunchill hammock or tackling the waves - as the best part of their holiday.
As such a popular activity across the islands, BVISUPCO recognises its responsibility as a conservation ally, acting at all times with an environmental conscience.
The company stands by the fact that renting equipment that can be reused by others is a step forward in the industry, as opposed to single-use inflatable toys. Whilst using inflatable, single-use equipment may seem more economically viable, its use adds to the burden of landfill disposal, ultimately harming the planet.
Looking to the horizon, BVISUPCO is constantly seeking new and exciting products to improve guests’ experience and make the most of BVI’s beautiful oceans.
• Starboard SUP’s:
- All round, family friendly
- Performance boards
- SUP yoga
• Windsurf; all abilities
- WingSUP
• Foiling boards
• Kayaks and iKayaks
• Boogie Boards
• Surfboards
• Floats:
- Sunchill
- Lily pads
- Lazy bunz
- Noodles
• Fun Stuff:
- Guitars/Ukuleles
- Sunshades
- Ladders
- Coolers
- Beach games
- Hammocks
- Fishing equipment and licences
For the full range of items available, please visit our website: bvisupco.com
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British Virgin Islands Stand Up Paddle Board Company (BVISUPCO) is the leading provider of full-service, rental water sports equipment across the territory. Visitors can enjoy a vast selection of equipment including windsurf stand-up paddle (SUP) boards, kiteboards, wingfoil boards, and much more.
As a distributor of Starboard, a premier and worldrenowned windsurfing and paddleboard brand, the company offers the latest designs and proven shapes for performance. Plus, with active water sports enthusiasts on the team, BVISUPCO has a very knowledgeable base who can advise visitors on how best to have fun on the water.
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The clinic’s internationally-experienced doctors, secluded location, and attentive staff make for a memorable experience.
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BVI Yacht Concierge leverages over 20 years of experience in the territory’s marine tourism industry to provide guests with a highly personalised service, sourcing the perfect yacht. Indeed, the concierge team are keenly aware of the needs of yacht owners, captains, and guests, with each request managed in a highly efficient and timely manner.
The company’s staff are devoted to each visitor as highly skilled yachting specialists, offering a wealth of knowledge and understanding to thoughtfully guide guests and provide all the information needed to help them make the best decisions, facilitating the ultimate glamourous island experience.
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HIKE BVI helps keen hiking enthusiasts and firsttimers discover with confidence some of the most treasured trails through the territory. The company’s experienced guides take visitors on routes that go far beyond the typical hiking experience, each with its own individual spellbinding views, distinctive cultures, and refreshing natural environments.
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Opening up the globe to the most extraordinary experiences, the company offers an extensive collection of vessels, including but by no means limited to comfortable sail fleets, and compelling power and world-class crewed yachts.
With both fantastic service and crew, The Moorings welcomes travellers to explore the delights of the BVI in style and luxury comfort.
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Introducing Naturally Tasty by Rotiman
A culinary paradise awaits in the British Virgin Islands, embark on a delectable journey at Naturally Tasty by Rotiman Restaurant, Bar & Lounge, promising an unparalleled dining experience, showcasing the finest flavours of the Caribbean. The restaurant takes great pride in being renowed for making the best Roti in the British Virgin Islands, offering succulent fillings that burst with flavour.
Led by the visionary Philip “RotiMan” Glasgow and his dedicated crew, Naturally Tasty is a family owned and operated establishment.
Naturally Tasty’s Waterfront Outlet, offers a retail storefront for grab-and go options, a state-of-the-art commercial kitchen or preparing made-to-order food items, a second-floor bar and restaurant, and a third floor lounge. Whether you prefer delivery, takeout, or a leisurely dining experience with stunning views, the restaurant caters to all preferences with both outáne and air-conditioned seating options.
What sets Naturally Tasty apart is their unwavering commitment to quality and innovation. The restaurant caters to various dietary preferences and restrictions, including vegan, alkaline, plantbased, non-dairy, and gluten-free. We prioritise sourcing the finest ingredients, supporting local farmers, and using organic produce to create nourishing and flavourful dishes. If you do not see what you want on the menu - just ask - Tasty will work with you to ensure you’re fufilled!
As the recipient of the 2024 Virgin Islands ICON Entreupenuership Award, being featured in multiple magazines, both local and international, and rated 5-Star reviews on Google, TripAdvisor, Facebook, Instagram, X, and TikTok, we appreciate our community for helping us grow!
Naturally Tasty by Rotiman embraces the power of family, teamwork, and handcrafted creations. The restaurant strives to provide exceptional customer service and maintain the highest standards of quality in all their products. Prepare to immerse yourself in the culinary delights that define the essence of the British Virgin Islands. Let Naturally Tasty create a meal that will leave you with cherished memories.
Cuisine
Naturally Tasty’s menu extends beyond Roti, featuring a wide range of mouthwatering delights. Indulge in heavenly cakes, cookies, and pastries, each crafted with love and attention to detail. Savour refreshing local juices made from organic fruits sourced directly from local farmers. Explore tantalising salads, daily signature specials, pizzas, and more, all freshly made in the British Virgin Islands.
www.naturallytastibvi.com
Experience Ultimate Luxury with My Caribbean Charters
Indulge in the epitome of luxury with My Caribbean Charters (MCC), based in the heart of Tortola, British Virgin Islands. Our exclusive Sail and Stay package seamlessly blends four nights of exhilarating sailing aboard our opulent crewed yachts with three serene nights in a lavish villa. Relish the freedom of the open sea and the unparalleled comfort of a luxury retreat.
Our bespoke concierge services cater to your every desire, ensuring a flawlessly curated holiday experience. Whether you’re exploring the pristine waters of the British Virgin Islands or venturing to other captivating Caribbean destinations, our crewed charters promise exceptional service and unforgettable memories.
Join MCC for a sophisticated and bespoke Caribbean adventure. Elevate your travel experience and create timeless memories. Tel/Whatsapp: +1 786 520 1558 | Tel/Whatsapp: +1 284 342 3268 Email: info@mycaribbeancharters.com Website: www.mycaribbeancharters.com
For more details, visit My Caribbean Charters: www.mycaribbeancharters.com
Landmark Attractions
Devil’s Bay National Park
One of the BVI’s most understated paradises, this horseshoe-shaped bay can be found at the culmination of a gentle 15-minute hike through Virgin Gorda’s iridescent greenery. Welcoming those who crave a soothing and undisturbed glide across the water or keen snorkellers wanting to discover the undersurface metropolis of the bay, Devil’s Bay National Park is a remarkably serene location.
Local produce is sourced and used where possible. Consciously caught BVI seafood is presented when available.
Fusing delightful flavors of South East Asia & Latin America with a touch of Caribbean, the CocoMaya menu is careful, exotic, fresh, vibrant, playful, and delicious. Designed to be served family-style, we combine favorite ‘street food’ dishes with exotic flavors alongside contemporary creations that are sure to entice and delight. The cuisine is a masterful blend of Asian and Latin and is designed to be ordered family or tapas-style.
You can begin your culinary journey with signature dishes such as Shrimp Lettuce Wraps, CocoMaya House Ribs, or the deep-fried CocoMaya Roll with Tempura Shrimp, Avocado, and Spicy Mayo. Favorite larger sharing plates are the delicious Pad Thai and the Thai Chicken Green Curry. Every dish is plated in a delightful way that will conquer your eyes and palate.
Tel: 1 (284) 495 6344
Email: info@cocomayarestaurant.com
Website: cocomayavg.com
Big Bamboo is your Loblolly Bay Vacation Spot
The Big Bamboo Villas are a work in progress. Currently there are four units available; two bedrooms villas and two one bedroom villas. There is one two bedroom with separate bathroom for each room and the remaindering units have joining doors that allow access to each bedroom. All villas are beach front views and are in a tranquil setting. All rooms are self efficient and contained stoves and fridges for guest wishing to cook their private meals. It should be noted that cleaning, ironing and cook services are also available on request. For guest wishing to make dinner reservations special arrangements can be made by contacting the Big Bamboo on VHF Channel 16 or phone 284-346-5850 or 284-499-1680. As part of the dinner reservation, there is free transportation to and from the Big Bamboo.
Landmark Attractions
The Caves at Norman Island
There’s more than meets the eye to this rocky treasure trove. Its jagged cliffs provide a unique glimpse into the BVI’s heritage and innate attractiveness as a destination. Capturing the hearts of budding historians and keen snorkelers, visitors can take a dive into the legend of jewels and pirate stories that abound the deep caves and shimmering waters.
Anegada Conch Mounds
Rising from the BVI’s sparkling sea are several majestically large mounds of conch shells, forming highly unique and eye-catching islands. The man-made wonder has been under construction for several decades, acting as a charming relic of the populations of Anegada and an unmissable stop on the tour of the territory’s fascinating islands.
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DESPITE ITS SECLUDED location amongst the Caribbean, travelling to the BVI has never been easier, with many airlines now flying from North America and Europe to Beef Island, which has its own dedicated international airport and is the global door to the wonders of the territory. From here, visitors can charter smaller boats or planes to travel to their desired destination.
Jost Van Dyke proves to be a very popular island for those with sea legs, with the Great Harbour offering an unforgettable sailor experience as one of the most bustling docks across the territory.
Indeed, journeying from island to island via the mesmerising sea is integral to truly capturing the BVI’s beauty in its entirety. There are a plethora of options for exploring the islands in style, with a vast range of yacht chartering companies to choose from. Alternatively, there are also myriad ferry services and water boat options that are affordable, convenient, and flexible.
Once guests have stepped onto the island, they can enjoy a gentle meander on foot or enjoy one of the island’s open-air safari taxis that showcase some of the best breathtaking views, offering a distinctive view of the captivating seascapes and rolling foliage.
Road Town, Tortola offers a highly accessible “Free Shuttle” bus service that takes you around town in a quick, efficient way. Otherwise, there are also many taxi services available to whisk travellers around the rest of Tortola and the outer islands on a whistle-stop tour.
Dominica Dominica
With its preserved landscapes and pristine shorelines, Dominica is often referred to as the “Nature Island of the Caribbean” due to its breathtaking scenery and dramatic terrain, which commands attention as it extends into the turquoise waters of the Caribbean Sea
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RACHEL CARR | PROJECT MANAGER: JOSH EDWARDS
As part of a long arc of small islands in the Lesser Antilles archipelago, Dominica is a bijou and unique destination with an incomparable beauty.
Fringed with black and gold sand, peaceful bays are nestled within a diverse coastline with a tropical maritime climate nourishing Dominica’s volcanic topography of rugged mountains, waterfalls, rivers, and geothermal hot springs, covered by a verdant canopy of lush rainforest where adventurers can go horseback riding. The island’s dramatic peaks are emphasised by cascading waterfalls juxtaposed with deep valleys, creating a hiker’s paradise.
When exploring, there is ample opportunity to enjoy panoramic vistas by hiking the Waitukubuli National Trail, which spans from north to south and is one of the most famous in the Caribbean. The landscape is dominated by mountains, with the highest point at Morne Diablotins standing an impressive 4,747 feet above sea level.
The youngest island in the Caribbean chain, at a sprightly 26 million years old, Dominica has a solid social history dating back to 3,100 BCE when various tribes made it their home.
Today, the remaining Indigenous population of preColumbian Carib Indians, officially known as Kalinago, inhabit a 3,700-acre reserve on the island’s eastern coast. When Christopher Columbus invaded and colonised the island in 1493, he ignored the Kalinago name of Waitukubuli and renamed the country Dominica.
Dominica Dominica
Nature may be the country’s beating heart, but the people are its soul. The island’s cultural tapestry is woven with European and African influences, creating a unique and inviting atmosphere for visitors to embrace its warm and welcoming spirit. Dominicans take pride in their reputation as the world’s friendliest hosts, as recognised by Condé Nast Traveller magazine, and it’s easy to see why once you experience their hospitality.
Discover Dominica Authority Industry Insights
The tropical island of Dominica boasts rugged physical features enveloped in a fertile shroud and is brimming with natural wonders and Creole culture. Andia Ravariere, Destination Marketing Manager at Discover Dominica Authority, highlights the destination’s adventurous side and explains its appeal to visitors, along with what makes it distinctly Dominica.
Outlook Travel (OT): Firstly, can you talk us through the origins of the Discover Dominica Authority and its initial vision and mission?
Andia Ravariere, Destination Marketing Manager (AR): The organisation was initially known as part of the National Development Cooperation (NDC).
That cooperation held two portfolios – one was the development and marketing of the destination: the other spoke to the investment portfolio in terms of seeking investors for the development of the destination. In 2007, NDC was dissolved, and from it, we established Discover Dominica Authority (DDA), a destination marketing organisation that promotes and develops products.
The promotion department enhances products by offering services and training for individuals within the sector. They are also responsible for the meetings, incentives, conferences, and exhibitions (MICE) certification awarded to our service providers, the accommodation sector, and
restauranteurs. Furthermore, specific standards and amenities are needed to qualify for accreditation by DDA.
Moreover, they work with different forms of training, in addition to liaising very closely with the forestry division, which oversees most of the sites.
The natural iconic sites Dominica is known for, such as the hiking and sea trails, all work with other departments, including the government, to ensure the product is aligned with the destination’s goals and objectives.
The Dominica Festival Commission (DFC) is another DDA department that oversees the production aspects of different festivals.
Our mission is to market Dominica, keeping us at the forefront of the minds of visitors and travel agents we work with for different stakeholders. We genuinely work to develop the island to align with our marketing.
OT: What unique attributes make the island’s residents happy and welcoming?
AR: I think it’s the relaxed vibes of
the island. We are very open and generally welcoming; that is part of our unique identity. I was looking at a travel influencer who came to Dominica last year, and she could not stop talking about how comfortable and safe she felt here.
When locals heard she was alone, they started looking out for her, giving her a sense of freedom. By the time she left the island, she had ended up with many friends and said it was the friendliest and safest place she’d visited. It is essential for solo travellers, especially female ones, to feel secure.
I don’t think anyone has left here without mentioning how beautiful this destination is – not because of our landscape, but because of our people. Many have chosen to relocate here with fascinating stories of why they returned.
At the heart and soul of this extraordinary place is the warmth of its people with a welcoming and inclusive nature – our arms are open and expansive; we want visitors to enjoy Dominica.
Industry Insights
OT: How is Dominica embracing sustainable and environmentally friendly travel experiences?
AR: The majority, if not all, of our properties are very much concerned about the natural environment as they have been built within it.
For example, Secret Bay, a hideaway on Dominica’s northern tip, is renowned for its sustainability efforts. When it was built, the owner refused to cut down the trees and preserved the natural landscape, including a paddle mangrove. The resort aims to leave a minimal environmental footprint, reflecting the island’s commitment to conservation.
We always say that we do not offer the typical luxury that you see; we offer barefoot luxury. Everything we provide is unique and niche because we understand that we are a natural environment; we love and respect it, and all our efforts are
sustainable. Dominica is one of the few destinations where you can see a sperm whale all year round as they are residents here.
However, our government has put many policies in place to ensure Dominica’s waters remain pristine, and we are one of the few destinations that does not have to sink anything to create an underwater museum because we have not lost the beauty of the coral reefs. Thanks to our sustainability efforts, even our waterfalls, which are all over Dominica, are safe enough to drink.
Our landscape remains rich, with sustainable development preserving the natural environment. Our celebrated cultural landscape is crucial to our identity and must be safeguarded alongside conservation efforts.
The World Creole Music Festival at the end of October is part of Creole season, although everybody is excited from the beginning of the month as
every Friday, we have Chapo Pai Day, which translates as straw hat, where everyone comes to work with their headwear and a piece of Madras – an Indian cloth.
If you’re a foodie, you’ll experience tasty cuisine and festivities on every corner while listening to traditional music play with the beating of the drums and people dancing. It cannot be explained; it can only truly be experienced.
OT: How do you market Dominica as a destination, and what type of traveller does it appeal to?
AR: Dominica’s marketing plans this year highlights its unique factors. Whether it’s a wedding or a family vacation, visitors can expect an adventurous experience in nature. Dominica offers immersive hikes through history, dives in fresh oceans with coral reefs, and river spa
experiences. Couples can even get married while diving or on volcanic beaches under cascading waterfalls.
We are known for adventure in nature, and we have the longest hiking trail in the region. The Kalinago people used the same trail, as did runaway slaves, so every segment has a story.
Dominica is the only destination with a sea trail, a counterpart of the hiking trail that goes the length of the island. Aside from these activities, there is a healing spirit on the island, and the Dominicans greatly respect the environment and Mother Nature.
The island’s mountainous terrain, which appeals to adventure seekers and families, is perfect for unplugging and connecting with nature. Our target market also includes people concerned about sustainability and seeking authentic, unique experiences.
OT: Are there any interesting or exciting projects you would like to highlight?
AR: Most projects are funded by the Citizenship by Investment programme, including the expansion of existing airport infrastructure and ongoing construction of Dominica’s International Airport.
Properties are also coming along, such as Tranquility Beach Resort, and Sanctuary Rainforest Eco Resort and Spa, which is particularly special as it has submerged rooms covered with grass and earth in a heavily forested area of Roseau Valley.
Furthermore, the longest cable car in the world will take you from Roseau Valley up to Boiling Lake, a thermal spring where you can experience the entire area, including waterfalls, naturally powered spas, and amazing views.
There are currently many tourism projects, and we have also broken ground on the marina in Portsmouth as we position ourselves in the luxury yachting sector.
OT: What trends, would you say, are transforming the tourism industry on the island?
AR: We are lively people, know how to have a good time, and are happy to celebrate anything and everything. As an events destination where people can have fun, carnivals and festivals are entwined with our culture and nature, and even Bike Festival aligned perfectly because the individuals did a huge tour of the island.
The island also has a bar culture, which means you will see a local, cosy little wooden shack in every village. Those were also part of the Bike Festival tour; bikers would stop at highlighted spots, play music, have fun in the natural environment, and take scenic photos. It was all tied into the culture and natural landscape of the island.
OT: What challenges does the tourism industry in Dominica face, and how does the authority navigate them?
AR: One of the main challenges is access, which will continue until Dominica International Airport is completed. It’s not just Dominica; a majority of smaller islands experience that issue as well.
Getting to this destination can be challenging and expensive due to limited direct flights. However, the government is working on improving connectivity through feeder flights.
For individuals coming from the UK, flying into Barbados is an option as we have a close partnership with airlines like InterCaribbean Airways and British Airways. Additionally, American Airlines offers a direct service from Miami, and the tri-state area has a significant Dominican diaspora.
When travelling to the island, you can book a flight from New York to Miami and then to Dominica. Alternatively, you can fly from New York to Puerto Rico and then take a connecting flight with Silver Airways, which has partnerships with Delta Air Lines, United Airlines, and JetBlue. Our government is also working with regional airlines such as Sunrise Airways and Winair to improve access.
While some international passengers may need to travel indirectly, we aim to minimise the need for overnight stays.
OT: Are you optimistic about the future of tourism in Dominica, and how do you see it developing in the years ahead?
AR: We are very much focused on the sustainability, conservation, and preservation of the natural environment.
The island is unique and distinctly Dominican. Research shows that over 47 percent of the UK market is looking for new, different travelling experiences, and it’s the same in France and the US. That alone tells you we are positioned to capture that percentage of the market.
We must tap into this opportunity as we are still a relatively new vacation destination for quality tourism. Therefore, I’m very optimistic about where we are and how much market share we could secure.
What we need to do is position ourselves in the hearts and minds of people, so our marketing has to be aggressive to let them know that Dominica is a prime option.
1 767 448 2045
tourism@dominica.dm www.DiscoverDominica.com
Your Home in Dominica!
Nestled against lush green hillsides in Anse-De-Mai, Atlantique View Resort & Spa, is as rare and extraordinary as the land around us. Atlantique View Resort & Spa boasts of 35 guest rooms and elegant suites.
Resort View Dominica!
The resort is only 25 minutes’ drive from the Melville Hall Airport and 45 minutes’ drive from the town of Roseau. A combination of European and contemporary style construction fused with warm, yet tranquil Caribbean and European themes, Atlantique View Resort & Spa enjoys an idyllic setting of the tranquility that Dominica has to offer. The amenities and services you will find at Atlantique View Resort and Spa will be sure to make your stay etched in your mind and last a lifetime. Some of these include; Beaches and Rivers within close proximity, free wireless high-
speed internet access, Business Conference Rooms room service, Supreme Spa and Wellness Beauty shop, Valet Service, Pools, Basketball and Tennis accessible rooms, among others.
This unique and secluded setting Atlantique View the ideal destination guests, divers, trekkers, honeymooners adventurers who appreciate beauty and wilderness as much
Business Centre, Meeting/ service, Fitness Centre, Wellness Centre, Sauna, Barber/ 3-tiered Swimming Tennis Court, handicapped others. setting makes destination for corporate honeymooners and ecoappreciate Dominica’s natural much as we do.
IN FOCUS
Dominican Festivals
DOMINICA HAS A strong Creole heritage, contributing to its rich cultural identity. The island hosts three main festivals, including Mas Domnik – known for its authentic masks, making it the only Caribbean destination to offer such a traditional carnival experience. This month-long celebration features calypso competitions, pageantry, folklore characters, and bouyon music.
The Dominica Jazz ‘n Creole festival, meanwhile, is a unique event that showcases the fusion of jazz with Creole culture. The iconic celebration attracts musicians from all over the globe and has an inviting ambience as patrons enjoy the food and beverages on offer. Dominicans like to say, “we are jazzing up our culture”.
The World Creole Music Festival is one of the country’s most renowned events and the largest and most-attended carnival in Dominica, whilst the first-ever Dominica Bike Fest held in July this year attracted adrenaline enthusiasts and culminated in an island-wide tour.
Elsewhere, the recently launched Flavors of the World Festival not only features Dominica’s Creole gastronomy but also includes different destinations from around the world, such as China, Venezuela, Guyana, Trinidad, the US, and France. A chef from each area prepares food for gourmands to taste as part of an ultra-cultural experience where local music, performances, and traditions are on display.
A six-star, all-villa resort experience, featuring secluded residentialstyle villas with private plunge pools, dedicated villa hosts, on-call concierge, chefs and guides, secret beaches, endless rainforest-toocean views and transformative experiences curated just for you.
Escape to an Island Oasis
Where city, reef and rainforest converge, Fort Young Hotel & Dive Resort is a full-service, heritage hotel on the Caribbean Sea.
Boasting a coveted oceanfront location in the heart of Dominica’s vibrant capital, Roseau, and distinguished as the island’s only All-Inclusive offering, Fort Young provides unparalleled access to the heart of the island, while our modern, boutique-style accommodations and peerless amenities complete an idyllic Caribbean holiday. From seaside al fresco dining, entertainment and duty-free shopping on the resort’s waterfront, to the neighboring French Quarter’s Saturday markets and unfathomable adventures at your doorstep — waterfall hikes, hot spring soaks, rainforest walks and world-class scuba diving right off the dock — Fort Young Hotel & Dive Resort is your gateway to experiencing Dominica by both land and sea.
Outlook Recommends RECOMMENDS
Eat:
FOR A RELAXED VIBE...
Escape Beach Bar is an oceanside eatery that serves colourful cocktails and Caribbean dishes made with fresh, seasonal ingredients. Tucked away among palm trees and tropical flowers, guests can enjoy a barefoot experience on Pointe Baptiste Beach, surrounded by the famous Red Rocks.
FOR DECADENT CAJUN AND CREOLE CUISINE...
Kallaloo House is famed for its local delights and offers a warm, welcoming ambience for patrons to savour the hearty and flavourful soup, which tends to sell out fast.
Do:
FOR EXPERIENCING NATURE IN ITS RAWEST FORM...
The Boiling Lake, which is the second largest in the world, is located in Morne Trois Pitons National Park, a UNESCO World Heritage Site, and filled with bubbling greyish-blue water, enveloped in a vapour cloud. It is accessible by hiking the Boiling Lake Trail as there is no road leading there, and although it’s too hot for swimming, it will amaze and bewilder.
FOR OTHERWORDLY SCENERY...
The Red Rocks in the village of Calibishie will make you feel like you’ve stepped onto another planet. The dramatic ochre hues, shaped by trade winds and seawater, are adorned with evergreen bushes clinging to the alien landscape, and at sunset, the geological features ignite and glow in the fading light, creating a breathtaking natural wonder.
Sleep:
FOR A SECLUDED STAY...
Gems Holdings Limited boasts an impressive property portfolio and is dedicated to supporting the communities and environment in which it operates. Whether you prefer a treehouse-style residence at the boutique 6-star Secret Bay resort, an apartment at Tibay Villas in Portsmouth, or a suite at Fort Young Hotel and Dive Resort, the island’s only all-inclusive hotel in Roseau, you’re guaranteed a luxurious interior to complement the beautiful exterior. Each accommodation offers unique experiences and access to exciting adventures, and there’s even an opportunity to own one of the breathtaking Secret Bay villas.
FOR THE QUINTESSENTIAL AND CHARMING COAST...
Atlantique View Resort and Spa is ideal for exploring and unwinding; perched atop a picturesque mountain in the village of Anse de Mai, guests can enjoy an Atlantic Ocean vista while taking
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a dip in the three-tiered chandelier pool – the only one of its kind on the island.
The resort has myriad amenities, including a barber and beauty shop, convenience store, gift shop, private beach, yoga sessions, sun deck, picnic area, free coffee and WiFi, and much more to ensure a comfortable stay. Five different types of rooms and suites are available, featuring queen and king-sized beds as well as a deluxe room with two double beds. The on-site restaurant, Coconut Grove, fuses Caribbean and American cuisine and features a rooftop bar for evening drinks.
When exploring away from the resort, one of the most beautiful attractions on the island is Batibou Beach. It features a crescent of gorgeously wild, towering coconut trees that populate the soft golden sand, Atlantic waters calm enough for a swim and a snorkel, and a beach bar where sunbathers can sip on tropical drinks.
Alternatively, Chaudiere Pool is an idyllic waterfall where travellers can experience nature among rugged and verdant forestry and take a refreshing swim to escape the heat in the water, which is so pristine that it reflects the leafy landscape surrounding it.
Landmark Attractions
Whale Watching
Dominica’s steep underwater drop-offs create sheltered bays along its western coastline, providing the perfect haven for sperm whales to breed and calve. These magnificent creatures reside there all year long, making this the only place in the world to see this spectacular sight. Whalewatching operators adhere to a strict code of conduct, minimising any disturbances.
The Emerald Pool
In the heart of Dominica, Morne Trois Pitons National Park sits an ethereal green gem – Emerald Pool. Glistening beneath a leafy umbrella, the sun-dappled water shimmers with a rainbow of vert colours, complemented by a waterfall backdrop. Legend has it that taking a dip in this fountain of youth could add 10 years to an explorer’s life, adding to the allure of this enchanting spot.
Champagne Reef
Take a plunge into the sparkling waters of Champagne Reef and explore the thermal springs that release tiny volcanic gas bubbles from the ocean floor. The reef is golden in colour for an enhanced effect, giving the sea a greenish-gold hue. Snorkelling and scuba diving enthusiasts can encounter a variety of sea creatures, including octopuses, rays, hawksbill turtles, seahorses, parrotfish, and frogfish swimming among a vibrant kaleidoscope of red rope, yellow tube, purple vase, and pink, azure sponges.
Getting There and Around
DOMINICA HAS TWO airports – Douglas-Charles Airport (DOM), located on the northeastern side of the island about an hour north of the capital city, Roseau, and Canefield Airport (DCF) on the west coast. However, a new option, Dominica International Airport, is currently under construction and is expected to be completed in 2026.
There are no direct flights from the UK or Europe to the island, whilst the US only has a direct flight from Miami, Florida. The only other way to access Dominica directly is from another Caribbean Island. Although, there are regional and international connections via ferry operator, L’Express Des IIes, from Saint Lucia,
DID YOU KNOW?
• Pirates of the Caribbean: Dead Man’s Chest, At World’s End, and Pirate’s Master were filmed in Dominica.
• The island has a population of 66,152.
• The country’s currency is the Eastern Caribbean dollar.
• Dominica’s official language is English, however French and a local French Creole dialect (Kwéyol) are also widely spoken.
• There are 365 rivers and streams in Dominica, more than any other Caribbean country and one for each day of the year.
• Dominica has the highest concentration of dormant volcanoes in the world and is therefore blessed with natural spas, sea pools, and hot springs where visitors can relax and rejuvenate.
and the French Islands of Guadeloupe and Martinique.
Dominica’s ferry port in Roseau provides three daily and 17 weekly sailings, with the fastest route taking two hours from Martinique’s Fort de France port.
The most efficient mode of transport around the island is by car or taxi. Sonar Car Rentals allows visitors to explore easily, conveniently, and comfortably. Alternatively, there is a reliable bus service, depending on the destination.
Hiking is another excellent way to get around and sightsee simultaneously, with numerous trails for various ability levels. Indeed, Dominica is the Caribbean’s top
destination for a walking holiday with its varied canvas of contrasting landscapes, hence earning the nickname “Nature Island of the Caribbean”.
The modern, cosmopolitan, and naturally beautiful island of Trinidad is the most southerly in the Caribbean Sea.
In fact, just seven miles separate Trinidad from the northeastern coastline of Venezuela, positioning it even closer to the South American mainland than its twin island of Tobago, which lies 20 miles to the north.
One of the things that makes the island distinctly Trinidadian is the friendliness and warmth of its people, who embody the country’s tropical average daily temperatures exceeding 31 degrees Celsius (°C).
Trinidadians also take nightlife and entertainment seriously, with bars, clubs, and lounges offering ample opportunity to ‘lime’ the night away and sip on sizzling cocktails.
A multitude of food and drink vendors, meanwhile, serve up eclectic street food full of character, whilst world-class fine dining experiences invite you to indulge in Trinidad’s incredible cuisine.
Eat to your heart’s content and shop until you drop in Trinidad’s bustling coastal capital city, Port of Spain, a vibrant entertainment hub that serves up several
TRINIDAD
Far from ordinary, the twin island of Trinidad is anything but identical to its Caribbean siblings and neighbours, with unique culture, experiences, natural wonders, and attractions not found anywhere else in the region
WRITER: JACK SALTER | PROJECT MANAGER:
TRINIDAD
impressive shopping and dining destinations.
Away from the island’s large shopping centres, which can also be found in San Fernando and Chaguanas, a visit to the rustic inner-city markets provides an ambience of lively trade, including abundant fresh fruit and vegetables, meat, and other locally produced items.
After lining your stomach and carrier bags, explore Trinidad’s numerous historical landmarks and cultural attractions. The former includes Fort George, a series of complex 18th century military fortifications overlooking the stunning Gulf of Paria, whilst the latter is headlined by
the colourful Trinidad and Tobago Carnival.
Known as the “Greatest Show on Earth”, expect high-energy parties and premier cultural competitions at this exuberant festival, which showcases the island’s heritage.
Trinidad’s biodiversity and natural beauty should also be celebrated in equal measure. Encounter the island’s intriguing flora, fauna, and geological wonders, and discover beautiful beaches such as the popular Maracas Bay, where you can enjoy panoramic vistas of palmfringed sands and energetic waves.
DEANE ANDERTON
TOURISM TRINIDAD
Outlook Travel (OT): In what ways has Tourism Trinidad developed and marketed Trinidad’s tourism offerings in the last couple of years?
Cliff Hamilton, Chairman (CH):
Tourism Trinidad has taken significant steps in creating, building, and promoting authentic festivals and special events that reflect the vibrant culture and diversity of our island. Over the past few years, we have focused on positioning Trinidad as the go-to destination for unique and immersive festival experiences.
Our efforts have centred around authentic events that showcase Trinidad’s unmatched creativity and heritage. This includes our support of the World Steelpan Festival, which was launched by our parent ministry, the Ministry of Tourism, Culture and the Arts, and celebrates the island’s iconic steelpan music, an art form that originated here and continues to inspire musicians globally. The festival not only highlights Trinidad’s musical ingenuity, but also draws international performers and pan lovers.
We’ve placed strong emphasis on our festive season festivals, designed to capture the
spirit of our diverse communities from Divali to Christmas, as these two holidays are in fact the festivals of light. Tourism Trinidad has and will continue to partner with community groups to create and promote events around this theme that bring together traditional customs, local artisans, and culinary experiences, giving visitors a deeper understanding of the warmth and generosity that define Trinidadian culture during our festive season.
The culinary delights of the island’s rich and diverse food culture reflect our multicultural influences, from street food to fine dining. Visitors are invited to experience the flavours of Trinidad in our famous doubles, bake and shark and other fusion dishes, cementing our reputation as a culinary hotspot in the region.
Through these planned festivals,
authenticity and creativity that make the island so unique. As a result, we’ve seen a growing international interest in our festivals, and we will continue to evolve and expand these offerings to maintain Trinidad’s position as a premier cultural destination.
OT: What new travel and tourism trends have emerged in Trinidad in that time?
CH: In recent years, one of the most exciting trends in Trinidad’s tourism sector has been the rise of community-based tourism. This shift reflects a growing demand among travellers for authentic, immersive experiences that allow them to connect with local cultures on a deeper level. Visitors today are seeking more than just traditional sightseeing — they want to engage directly with the communities they visit, and Trinidad has been perfectly positioned to cater to this trend. Community-based tourism across the island has flourished as travellers increasingly desire to explore off-the-beaten-path destinations and interact with locals in meaningful ways. This has been
seen in the uptake of bookings for accommodation and tour experiences in smaller villages as compared to the city. Visitors enjoy interacting and learning about our unique way of life from the very people who live it. Additionally, eco-tourism has blended seamlessly with communitybased tourism, with initiatives in rural areas like Brasso Seco, Grande Riviere, and Paramin, where visitors can explore rainforests, learn about sustainable farming practices, and participate in events and activities that are coined within these smaller communities. Festivals, village tours, and traditional craft workshops led by local artisans provide authentic encounters that honour our history and diverse cultural make-up. These experiences are not just about appreciating nature but also about supporting and empowering the communities that protect and conserve these natural treasures. Overall, this move towards community-based tourism is transforming Trinidad’s travel landscape. It’s been incredibly rewarding to see how this form of tourism not only brings visitors closer to our people and culture, but also creates economic opportunities for local communities, promoting
sustainability and enriching the overall visitor experience.
OT: Has Tourism Trinidad continued to create a strong and consistent brand image for the island to increase recognition and visitation?
CH: At Tourism Trinidad, we have been developing a strong, cohesive brand that reflects the dynamic and diverse offerings of the island. Through the #VisitTrinidad marketing brand and our ‘Always in Season’ signature slogan, we have created a consistent image that speaks to both the local and international market.
The #VisitTrinidad brand has been designed to capture the essence of what makes Trinidad unique. It highlights the island as a destination filled with adventure, rich culture, vibrant festivals, and breathtaking natural beauty. The hashtag itself has become a powerful digital tool, helping to create a community of travellers, influencers, and locals who share their authentic experiences of the island online.
Our slogan, ‘Always in Season,’ has been a cornerstone of our branding efforts. This slogan communicates that Trinidad is a year-round destination, where visitors can
experience something new and exciting every time they come. It’s an invitation to explore the island’s everchanging landscape of activities and experiences. To further reinforce this brand, we’ve aligned our marketing initiatives to the ‘Always in Season’ message, ensuring consistency across every communication channel. This unified approach has helped us stand out in a competitive market and has boosted destination recognition.
We’ve also expanded our partnerships with global media outlets, travel influencers, and tourism networks to increase visibility for the #VisitTrinidad brand. By leveraging these partnerships, we’ve been able to showcase the island’s unique attractions by hosting various media familiarisation trips with journalists and travel planners, who then share their experiences with a wider global audience.
Additionally, we’ve also been developing sports tourism that has become a major draw for international visitors. In particular, cricket holds a special place in the hearts of both locals and fans worldwide. Hosting international cricket matches, from Test series to T20 tournaments, at world-class venues like the Brian Lara Cricket Academy has enhanced
Maracas Bay
our visibility on the global sporting stage. These events not only attract cricket enthusiasts but also create opportunities for travellers to explore our culture, food, and other attractions.
By continuing to strengthen our cultural and sports tourism offerings and aligning them with a consistent and appealing brand identity, Tourism Trinidad ensures that visitors are aware of everything the island has to offer. Moving forward, we’ll continue to evolve the brand while promoting Trinidad as a place of endless possibilities and unforgettable experiences.
OT: What makes 2024 the year to visit Trinidad?
CH: 2024 is shaping up to be an unforgettable year for Trinidad, particularly as we celebrate the global recognition of the steelpan—our national instrument and a symbol of Trinidadian creativity and innovation. This year marks significant milestones in the steelpan’s journey, making it the perfect time for visitors to immerse themselves in the rich culture and festivities surrounding this uniquely Trinidadian art form.
stage. This recognition underscores the steelpan’s importance not only to Trinidad and Tobago but to global culture, making it a momentous time to visit the birthplace of this revolutionary instrument.
Beyond the steelpan, visitors in 2024 can enjoy the island’s yearround events and festivals, from our renowned culinary experiences to the festive season celebrations. But it is the celebration of the steelpan—its music, history, and its future—that truly sets this year apart.
OT: What is your personal favourite landmark or attraction in Trinidad?
One of the most anticipated events for the year was the World Steelpan Festival, a grand celebration that brought together the finest steelpan enthusiasts from across the globe and the most amazing steel bands from Trinidad to perform in a spectacular showcase of talent. This festival not only highlighted the incredible musical diversity within the steelpan world, but also offered visitors a chance to experience the instrument’s powerful cultural resonance firsthand. From live performances to workshops and exhibitions, the steelpan did in fact take centre stage, reflecting its enduring influence on global music. 2024 is also significant because the steelpan has been gaining global recognition as a UNESCO Intangible Cultural Heritage, further solidifying its place on the world
CH: My personal favourite attraction in Trinidad is the Caroni Bird Sanctuary. It’s a place where nature’s beauty and serenity come together in the most peaceful and relaxing way. Nestled in the Caroni Swamp, this sanctuary is not just a haven for wildlife, but also one of Trinidad’s most iconic ecotourism destinations.
What makes the Caroni Bird Sanctuary so special is the chance to witness the Scarlet Ibis, our national bird, in its natural habitat. There’s nothing quite like the experience of sailing silently through the mangrove waterways, surrounded by lush greenery and the calls of countless birds. The real magic happens at dusk, when thousands of Scarlet Ibis
Mayaro Beach
PHOTO
Yerettê – Home of the Hummingbird
return to roost. Seeing these brilliant red birds fill the sky as they come home for the evening is a unique and authentic experience and one of those moments that stay with you long after you leave.
Whether you’re a birdwatcher, a nature enthusiast, or simply someone who wants to experience the more tranquil side of Trinidad, the Caroni Bird Sanctuary is a must-visit.
OT: Is responsible travel and sustainability still the future of tourism on the island?
CH: According to UN Tourism, the tourism sector must be fully aware of “its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.” It is crucial that destinations adopt and implement policies, practices, and initiatives that align with responsible and sustainable travel. This ensures positive impacts are achieved while minimising the potential negative effects of tourism.
Tourism Trinidad is no different. We actively encourage and support stakeholder activities and projects that prioritise sustainable tourism practices and responsible travel. With increasing threats to our environmental resources, sociocultural authenticity, and the longevity of economic operations, we are taking a more purposeful, strategic, and targeted approach to responsible tourism on the island. As facilitators of destination development, we are fully committed to ongoing work in this critical area.
Several stakeholders have already
stepped forward to lead the way in engaging in sustainable practices.
For instance, the Caribbean Natural Resources Institute (CANARI) plays a pivotal role in supporting the UN Sustainable Development Goals (SDGs) through its sustainable development programmes.
Another notable example is HADCO Experiences, which manages key ecotourism sites such as the Asa Wright Nature Centre and Mt. Plaisir Estate Hotel. Both are deeply committed to environmental conservation and promoting sustainable tourism. These efforts reflect our collective responsibility to ensure that tourism development in Trinidad protects our natural environment, preserves cultural heritage, and sustains local economies for generations to come. We remain focused on making responsible travel the cornerstone of our tourism industry’s future.
OT: How do you see the Trinidad tourism industry developing in the rest of 2024 and beyond?
CH: As we look towards the future, the continued development of the island’s tourism industry will be driven by our focus on expanding our festivals and special event offerings, alongside the growth of sports tourism and meetings, incentives, conferences, and exhibitions (MICE). One of our core strategies is to build on Trinidad’s reputation as a cultural powerhouse by creating and promoting even more authentic festivals and event experiences that capture the energy and diversity of the island. Beyond our signature events like the World Steelpan
Festival, we are developing new festivals that showcase the best of Trinidad in areas like fashion, culinary arts, and music. These events will not only highlight the local talent but also attract international participation, further boosting visitor arrivals.
We also see great potential in sports tourism. Trinidad has a rich sporting history, particularly in cricket, football, and athletics. In the coming years, we hope to host more international sporting events and tournaments. These events will attract athletes, teams, and spectators from all over the world, providing a significant boost to our tourism sector.
In parallel, MICE tourism will play a crucial role in the industry’s development. The island is becoming an increasingly attractive destination for business tourism, thanks to our strategic location, modern facilities, and diverse cultural offerings. We are committed to enhancing our MICE offerings by upgrading conference centres, hotels, and event spaces to meet the needs of international business travellers. Our goal is to position Trinidad as the preferred hub for regional and international conferences, exhibitions, and incentive trips.
The future of Trinidad’s tourism industry is bright. By continuing to innovate and invest in our festivals, sports tourism, and MICE offerings, we are confident that we will attract a new wave of visitors who are looking for more than just a vacation—they’re seeking an authentic, immersive experience that only Trinidad can provide.
Trinidad and Tobago Carnival
The “Greatest Show on Earth” is renowned for its vibrancy as the world’s most authentic carnival celebration.
exuberant festival showcases Trinidad’s rich cultural heritage, with the grand street parade on Carnival Monday and Tuesday being a particular
Carnival Monday kicks off with J’ouvert, as participants covered in paint, mud, and oil dance through the streets to the pulsating rhythm of calypso, soca, and steel pan music.
Translating from French as “break of day”, J’ouvert symbolises the official start of the Carnival festivities and stands as a reminder of Trinidadians’ resilience and creativity, with communities coming together to celebrate their
heritage and revel in the joy of life.
After J’ouvert and throughout the two-day parade, the streets are a cacophony of colour and noise, flooded with the exhilarating sound of soca music and thousands of dancing masqueraders whose elaborate costumes are embellished with feathers, beads, and sequins, often depicting various themes.
With mas bands competing for prizes and bragging rights, this is the apex of the Carnival experience and the only place to experience the festival in its purest, most vibrant form.
Numerous other cultural events precede the parade, including fêtes, stick fighting, a variety of competitions, and even a reenactment of the Canboulay riots, a series of 19th century disturbances that took place on the island in response to efforts by colonial police to restrict aspects of the annual festival.
Trinidad and Tobago Tourist Transport Service Association (TTTTSA) is a fullservice transportation company founded in 1981. Its main focus and objective is to provide an excellent, efficient, reliable, and professional service. We also provide quality adventure and sightseeing tour packages to recreational and business travellers. Our services and products include transportation for pre-arranged tours, custom packages, airport transfers, and shopping tours. TTTTSA only use knowledgeable driver guides and tour guides who are trained and certified. The value added to TTTTSA’s offer is our knowledge and expertise, competitive rates, and a special focus on adventures and sightseeing tours, which translates into increased customer satisfaction.
We are a membership association comprising sedan taxis, minivans, small coaches (10-14 seats), and large coaches (1524 seats). All TTTTSA vehicles are equipped with air conditioning.
All our drivers are trained in customer service and guest relations, self-awareness and self-esteem, delivering service quality excellence, effective communication skills and history, geography, culture, tour guiding, flora and fauna, environmental awareness, and defensive driving.
For TTTTSA, Trinidad can be described as the most dynamic and lively Caribbean Island, with lots of sightseeing and energetic activities available to international travellers. Tobago can be described as romantic,
Office: (868) 717-4419 | (868) 623-4419
serene, peaceful, untouched, and relaxing, with clear water and white sandy beaches. Our culture is as diverse as the many ethnic groups that make up Trinidad and Tobago’s colourful society. It manifests in many ways, including festivals, religions, theatre, dance, music, food, sports, and much more.
Our flagship festival – Carnival – is by far the greatest show on earth. This is an explosion of energy, creativity, and sensuality with steel band music, calypso music, parties, and ornate costumes that invoke the carnival spirit of fantasy, freedom, and fun.
Trinidad and Tobago is also a bird watcher’s paradise. In fact, Trinidad and Tobago has more birds per capita than anywhere else, whether in the Caribbean or South America.
An added incentive to TTTTSA is that our drivers are safe, punctual, and courteous.
We invite you to visit our destination and use our services where you can sit back, relax, and enjoy a most memorable experience in any of our vehicles, be it four, seven, 10, 14, 20, or 25-seaters.
Luggage vehicles can be provided where needed. We also offer 24/7 airport transfers, group transfers for special functions, events, weddings, funerals, meetings and conferences,customised requests and turtle-watching trips, and visits to Tobago (by request).
TTTTSA has proudly been providing reliable and efficient transport services for over 30 years.
After 3pm: (868) 683-7934 | Email: juwinhon@gmail.com www.ttttsa.com | www.trinidad-tobago-tourist-transport-service-association.com
RECOMMENDS
Eat:
FOR A TRADITIONAL TRINIDADIAN DISH…
No visit to Maracas Bay is complete without a trip to a bake and shark vendor. A traditional street food dish, bake and shark is prepared using fried flatbread and shark meat. Enjoy this flavoursome Trinidadian delicacy at Richard’s Bake & Shark, which is situated on one of the country’s most popular beaches.
Do:
FOR TRANSPORT SERVICES…
The Trinidad and Tobago Tourist Transport Services Association (TTTTSA) provides transfers throughout the island from Piarco International Airport (POS) and Port of Spain, ensuring you reach your destination. Transport options include taxis and minibuses, all of which are air conditioned, whilst group transfers can be arranged for large gatherings such as weddings.
FOR PASSENGER HANDLING… Carvalho’s Agencies
FOR NUMISMATIC HISTORY… Central Bank Museum
Sleep:
FOR A CONTEMPORARY WATERFRONT STAY…
Experience lively downtown Port of Spain when you check into Hyatt Regency Trinidad, located just 40 minutes from POS. With sophisticated open-air dining, an infinity pool, and sweeping views of the Gulf of Paria, this is where waterfront leisure meets authentic Caribbean hospitality.
The Central Bank Auditorium and the Central Bank Museum are your gateways to the arts in the capital city of Port of Spain.
Located in the Central Bank tower on Independence Square, these two cultural hubs are a major part of the Bank’s outreach initiatives, and demonstrate a longstanding commitment to local culture.
The Auditorium, with its state-of-the-art facilities, is a top choice for performing
artists to showcase local content in an intimate setting. The modern design of the Museum enhances the interactive displays of the history of money and our currency. The Museum also hosts exhibitions featuring local artists, including those in the Bank’s outstanding fine art collection.
This 19th century fortification was originally built to protect Port of Spain from any perceived military threats. An intricate wooden signal station sharply contrasts with the formidable characteristics of the fort, which continues to offer visitors spectacular panoramas of the Trinidadian capital as well as views of its original cannons, dungeons, and artefacts.
Gasparee Caves
An intricate limestone cave system, the Gasparee Caves are located on Gaspar Grande, an island off the northwest coast of Trinidad. The caves are lined with magnificent stalagmites and stalactites, whilst some limestone formations have taken the shape of dinosaurs and other creatures. Its deep blue grotto waters glisten invitingly courtesy of a hole at the top of the cave, through which the Trinidadian sunshine streams.
Hanuman Statue
An impressive 85-foot statue of the half-human, half-monkey Hindu god, Hanuman, towers over the village of Carapichaima. Consecrated in 2003 and built according to the Dravidian style of architecture, it is the largest Hanuman murti outside of India and a reminder to all devotees that they should grow in height spiritually.
Getting There and Around
Despite being the only airport on the island of Trinidad, POS is one of the busiest in the region.
THE AIRPORT DIRECTLY serves North America, South America, and Europe, and is an important transit hub for the Southern Caribbean and the primary connection point for many passengers travelling from Guyana. POS is the main operating base for Caribbean Airlines, who also offer daily flights between Trinidad and Tobago in just 24 minutes, whilst other major carriers such as American Airlines, British Airways, JetBlue, KLM, United Airlines, and more are also available.
before visiting, especially during the busy Christmas and Carnival seasons.
For vacationers travelling between Trinidad and Tobago, inter-island ferry services are a popular choice, with the 20-mile journey taking around three hours to complete.
Cruise ships, meanwhile, call at Port of Spain, with a variety of onshore activities and tours to be enjoyed in the capital and beyond. Passengers are advised to book with registered tour operators and guides for the best cruise experience.
Once you have arrived at the airport, authorised taxis can take you to your destination, as well as mini and large buses provided by TTTTSA.
For getting around the island, we recommend reserving a rental vehicle
Between the cities of Port of Spain and San Fernando, a daily water taxi service along Trinidad’s west coast provides an alternative mode of transportation for getting from one end of the island to the other.
Barbados
Where tranquil natural beauty meets a cultural melting pot of sport, historic intrigue, and the story of rum itself, Barbados caters seamlessly for all
WRITER: ED BUDDS | PROJECT
MANAGER: KRISHA CANLAS
More than simply a beach vacation, Barbados offers an irresistible way of life you simply can’t help becoming immersed in.
The easternmost outpost in the Caribbean, Barbados is an infinitely vibrant island nation possessing a bounty of wondrous natural serenity and gracious hospitality.
From private rum distillery tours or swimming with turtles to luxury catamaran cruises and fun-filled historical excursions, there are plenty of thrilling and unique experiences to dive into across the island.
Offering an immaculate array of Caribbean traditions to sample, Barbados boasts something for all, such as playing dominoes at one of the 1,500 rum shops or trying some delicious roast breadfruit dripping in butter from one of the island’s many roadside food stalls.
Ideal for any passionate foodie, Barbados is a hive of assorted tastes and flavours, including locally caught fish, home-grown grass-fed meats, sweet plantains, rice and peas, tasty West Indian curries, and rotis.
Alternatively, jump aboard a boat and head out into the surrounding gorgeous turquoise waters, where intrepid explorers can sign up for a wreck and reef dive amongst the vast aquatic splendour of the underwater coral landscape.
On a purely geographical level, Barbados may be relatively modest in size, but the possibilities are truly unlimited, and the overall experience promises to be larger than life in every conceivable way.
Each new place in Barbados has a story, every meal is a celebration, and each day promises new and diverse experiences, magical discoveries, and unforgettable memories to last a lifetime.
Barbados Tourism Marketing Inc.
Outlook Travel (OT): Can you talk me through the origins of Barbados Tourism Marketing Inc. and its initial vision?
Andrea Franklin, CEO (AF): Barbados Tourism Marketing Inc. (BTMI) was formed through the amalgamation of Barbados Tourism Marketing Inc. and the Barbados Tourism Product Authority.
The goal behind this unification was to streamline the efforts of both entities to elevate Barbados as a globally competitive, warm-weather destination. The initial vision was centred on creating a sustainable tourism model that not only enhances the experience for visitors but also improves the quality of life for Barbadians.
Our mission is to leverage exceptional marketing capabilities to tell the authentic story of Barbados. This involves a collaborative approach with all tourism stakeholders, driving growth in a way that is both fiscally responsible and environmentally sustainable.
We focus on targeted marketing strategies, utilising cutting-edge tools and market intelligence to ensure that our promotional efforts are efficient and impactful, particularly in the digital space. Additionally, we are committed to empowering our team and stakeholders to contribute towards achieving our long-term vision for the island.
OT: What are your organisation’s current goals?
with Andrea Franklin, CEO
AF: Our current goals at BTMI focus on telling the authentic brand story of Barbados through innovative and impactful marketing strategies. We aim to elevate the island’s profile as a premier tourist destination by leveraging the talents of our employees, strategic partners, and the broader community.
In the face of economic challenges
and increasing competition, we are committed to moving ahead by embracing evolving technology, particularly digital marketing, and by working collaboratively with all stakeholders. Our efforts are driven by the need to maintain Barbados’ position as a globally competitive destination, while ensuring that tourism enhances the quality of life for both visitors and Barbadians.
Elsewhere, sustainability remains a core component of our strategy, as we look to balance responsible tourism, environmental responsibility, cultural heritage preservation, and the economic empowerment of local communities through tourism.
OT: How do you market Barbados as a destination?
AF: Our marketing strategy is diverse and far-reaching. BTMI operates offices in key source markets, including Canada, the US, Europe, Latin America, and the Caribbean. These offices help expand our global reach through a combination of traditional advertising, digital marketing, public relations, and leveraging strategic partnerships.
Barbados is also home to internationally recognised events such as the Crop Over Festival, held from July to August, and the Barbados Food and Rum Festival in late October, which highlights our rich culinary landscape. These events continue to attract increasing interest each year. In addition, we position Barbados as a premier sports tourism destination, offering a range of activities from cricket to water sports and golf.
Looking ahead, I believe we can elevate our marketing efforts by collaborating as a Caribbean region to promote and package the entire area to the world. Barbados could serve as a central airline hub, allowing visitors to experience multiple islands within a single trip, creating a more dynamic and attractive holiday package.
OT: Do you have any sustainability or environmental initiatives that you’d like to highlight?
AF: Sustainability is a key focus for BTMI. We are actively collaborating with local communities and partners to ensure the economic empowerment of our local communities and preservation of our natural and built heritage.
Our ongoing efforts include ensuring linkages with other sectors such as agriculture, manufacturing, and fisheries, creating employment opportunities for people in these sectors through tourism; working with communities to develop attractive projects for the tourism sector; and the promotion of eco-tourism businesses such as Walker’s Reserve, Peg Farm, Coco Hill, Eco Lifestyle, and Lodge, all of which implement sustainable practices.
Additionally, we are committed to coastal protection and marine conservation. For Tourism Week, we organised a community clean-up event to highlight the importance of preserving our heritage sites, which play a vital role in Barbados’ competitive tourism strategy.
BTMI’s team was joined by Dr. Carla
Daniel, Director of the Barbados Sea Turtle Project, at Drill Hall Beach, the island’s largest turtle nesting area, which was impacted by Hurricane Beryl.
Barbados has been a leader in global discussions on climate resilience, and our commitment to sustainability has earned us the Green Destination Story Award for environment and climate.
OT: Are there any interesting projects in the pipeline you wish to highlight?
AF: The 2024 Barbados Food and Rum Festival is set to be the Caribbean’s premier culinary event, showcasing world-class food, exquisite rum, and vibrant cultural experiences. Attendees can enjoy events like Oistins Under the Stars, Rise and Rum: The Breakfast Beach Party, Rum Route, a distillery tour, intimate cooking demonstrations in “Chef Classics”, and the grand “Liquid Gold Feast” featuring award-winning chefs.
Pre-festival events, including the Junior Chef Cook Off Competition on October 5th and the Culture of Cuisine Talks on October 13th, will add to the
excitement leading up to the festival. Families can also enjoy the Bajan Fair on October 20th. The festival promises an unforgettable culinary adventure.
The prestigious Run Barbados Marathon has grown into one of the island’s top sporting events, celebrated for its festive atmosphere and camaraderie. This unique marathon route takes participants on a scenic journey along the picturesque east coast, showcasing the island’s beauty and rich history. In 2024, the event will mark its 41st anniversary and will be held from December 6th to 8th, offering a special three-day experience. Runners participating in events on all three days will have the opportunity to earn a coveted challenge medal, making it an unforgettable experience for all involved.
You will soon see us gearing up for an extraordinary year-long celebration called “We Gatherin’ 2025”. This initiative was announced by our Prime Minister, the Hon. Mia Amor Mottley. The “We Gatherin’” campaign will be promoted globally to inspire Barbadians in the diaspora to make a special effort to return home during this remarkable time. Throughout 2025, there will be unique
events held across the island every month. Barbados will come alive like never before, with each parish hosting multiple celebrations of our heritage, culture, arts, and much more.
OT: Why, in your opinion, should someone visit Barbados?
AF: Barbados offers something for everyone – pristine beaches, vibrant festivals, a rich history, world-class culinary options, and world-renowned
hospitality. It’s not just a place to relax but to truly immerse yourself in culture and adventure. Whether you’re interested in food, music, sport, or history, Barbados has a distinct charm and authenticity that sets it apart from other destinations. The island’s people, its warmth, and the variety of experiences – from fine dining to rustic outdoor adventures –are reasons why people continue to visit and return.
OT: What trends are transforming the tourism industry in Barbados and how are you utilising them?
AF: Barbados’ tourism industry is evolving, and we’re actively embracing key trends to stay ahead. One of the most significant is the shift towards sustainable travel. Since the COVID-19 pandemic, travellers are more focused on destinations that prioritise eco-friendly practices, as well as being able to participate in authentic experiences, and we are integrating sustainability into our tourism operations. This includes promoting eco-accommodations like Eco Lifestyle and Lodge, the island’s first off-grid boutique hotel, and supporting community tourism initiatives that empower locals,
preserve cultural heritage, and drive economic development.
Data-driven marketing is another transformative trend. By utilising various research tools, we are able to better track visitor behaviours and emerging trends. This allows us to refine our strategies, engage with target audiences more effectively, and enhance visitor spending, all while maintaining a competitive edge in the tourism landscape.
OT: What challenges does the tourism industry in Barbados face?
AF: Barbados, like many other destinations, is adapting to the realities of climate change, particularly in safeguarding our coastal areas and marine life. We also navigate fluctuations in the global economy and geopolitical challenges, which can influence visitor numbers from key markets.
With all this in mind, we are focused on innovation and setting ourselves apart by offering unique experiences. At the same time, we prioritise sustainable growth to ensure that our natural beauty and cultural heritage are preserved for future generations while continuing to provide unforgettable experiences for visitors.
OT: Are you optimistic about the future of the tourism industry in Barbados?
AF: Absolutely! I am very optimistic about the future of the tourism industry in Barbados. The island has demonstrated remarkable resilience over the years, and with our focus on innovation, sustainability, and diversification, we are wellpositioned for long-term growth. Our commitment to preserving our cultural heritage while embracing modern tourism trends will ensure that Barbados remains a premier destination.
We are actively implementing a growth strategy centred on expanding airlift capacity to Barbados, targeting both new geographical regions within our established markets and emerging markets.
Elsewhere, BTMI has recently opened an office in Panama, which has unlocked access to the Latin American market, with the introduction of flights by Copa Airlines and Conviasa enhancing connectivity in this region. Additionally, we are exploring opportunities in emerging markets such as Africa to further diversify our reach.
Barbados is poised to position
itself as a key hub for air travel to the Southern Caribbean.
The island’s hotel sector is also set for significant investment over the next two years, with the refurbishment of the Marriott properties, the completion of Hotel Indigo and the Blue Monkey Boutique Hotel, and the commencement of the Pendry hotel project. The recent opening of the Wyndham Sam Lord’s Castle hotel further adds to this favourable environment, supporting the growth of our tourism sector.
Our marketing efforts are focused on engaging the visitor of the future by targeting niche markets that offer a unique value proposition – culinary, events, sports, and luxury. Building our brand story to showcase the rich diversity of our product will be an exciting challenge for us as an organisation.
With these initiatives in place, I am confident that Barbados’ tourism industry will continue to thrive.
Sharkey’s Tropical Cafe is a vibrant bar with a casual atmosphere, colorful decor and friendly service where you can sip on tropical cocktails and enjoy local cuisine.
Tropical Cafe: Tel - +1 246 262 1637
Sharkey’s Tropical Cafe
Sharkey’s
Mimosas
Mimosas is a chic ocean front restaurant known for its scenic views and relaxed atmosphere specializing in pizza, pasta and salads which can be enjoyed alongside our signature mimosa cocktails.
Located in one of the island’s most popular nightlife districts, Tabu is a stylish and elegant restaurant and bar. They provide premium cocktails and a fine dining experience with a variety of exquisite dishes using the finest ingredients and can be enjoyed alongside live musical performances.
Tabu: Tel/ WhatsApp - +1 246 826
Tabu
Ocean Daze Catamaran
Ocean Daze Catamaran offers a luxurious and unforgettable sailing experience along the island’s stunning coastline through their private lunch and sunset charters. Guests can lay back, relax and enjoy the crystal-clear water at our beach stop or snorkel alongside turtles and colorful fish while exploring the shipwrecks.
With personalized service, a gourmet buffet, premium drinks and breathtaking views, Ocean Daze is ideal for intimate gatherings or special occasions, offering a perfect way to explore the beauty of Barbados from the sea.
RUM TASTING
In Barbados, rum is more than just a product and a drink – it’s a way of life.
FOUND IN THE stores and distilleries that populate the landscape, where locals gather in numbers not just to drink but to socialise, rum is part of the fabric of authentic Caribbean living.
It’s also present in the festivals and celebrations where rum flows freely, uniting the entire island in a shared heritage. Of course, it’s also part of the national cuisine, with rum being a staple ingredient in many Barbadian dishes and sauces, showcasing its integral role in the island’s gastronomy.
Famed for their native spirit, Barbadians have been doing rum the right way for more than three centuries, capturing the drink in all its myriad forms, whether crisp, earthy, grassy, or spicy, at the highest calibre.
Enthusiasts of the drink can now embark on an exclusive journey through the worldfamous Mount Gay Distillery, where you can watch the diligent rum-making process in action.
This incredible site is where it all began, and through comprehensive guided tours, you can enjoy unparalleled access.
After the tour, visitors can settle into a lengthy tasting session and learn more about the distinct flavours of the spirit. There’s also a designated time slot for shopping so you can stock up on your favourite rums and take the rich tastes of Barbados back home with you.
Discover the Essence of Barbados with Lickrish Food Tours
Barbados, an island rich in history and renowned for its exquisite cuisine, awaits your discovery. Lickrish Food Tours invites you to explore the vibrant culture of this paradise through carefully curated experiences that immerse you in the heart of the island’s culinary and cultural treasures.
The Original Bajan Walking Food Tour
Stroll through historic Bridgetown on a leisurely guided tour that brings the city’s rich heritage to life. Savour an array of authentic Bajan delicacies while uncovering fascinating stories behind this UNESCO World Heritage site.
Round de Towns
Experience the ultimate culinary adventure as you explore all four towns of Barbados in a comfortable air-conditioned coach. This tour takes you on a journey through the island’s diverse food, history, and culture with each town offering its own unique charm.
St. Lawrence Gap Dinner and Cocktail Tour
Indulge in an unforgettable evening in the lively St. Lawrence Gap. Dine on mouth-watering dishes and sip locally-inspired cocktails as you soak in the vibrant atmosphere of Barbados’ premier entertainment district.
RECOMMENDS
EAT:
FOR THE BEST FOOD TOURS ON THE ISLAND...
Lickrish Food Tours offers some of the most fun, informative, and local culinary experiences in Barbados. An array of walking tours explores the streets and alleys of Bridgetown, only a stone’s throw away from where your ship docks, as part of the many available cruise packages. Visit various monuments, public squares, and churches, and learn about their captivating history from your knowledgeable guide. Then, sample local favourites such as fish cakes, fresh local fruit, and homemade ice cream, just to name a few. Elsewhere, enhance your stay by getting the inside scoop on the best eateries to return to and dishes to order.
FOR THE BEST BEACH BAR IN THE CARIBBEAN...
Offering unbeatable beach facilities and waterrelated activities enhanced by the calm azure waters of Carlisle Bay, The Boatyard is conveniently located on one of the most amazing white sand beaches in the world on the outskirts of the capital, Bridgetown.
Open daily, 365 days a year, there’s never a dull moment. Whether you’re visiting on a cruise ship, staying at one of the many hotels or villas, or a local or permanent resident, you are guaranteed to have a great time.
Upon entering the idyllic setting of The Boatyard, a day pass beach package is offered for a range of club facilities which ensures you enjoy a fun-filled day in what so many refer to as paradise.
Meanwhile, Sharkey’s Bar is the liveliest drinks spot on the island. There’s always something happening at this colourful beachside bar at The Boatyard, just the place to quench your thirst after soaking up the warm Caribbean rays.
During the cruise ship season, the party shifts into a high gear as the music cranks up and the bar games begin. Sharkey’s Bar is the perfect spot to grab a few cocktails and look for that famous green flash on the horizon as the sun sets whilst enjoying great food, the best beach in the Caribbean, sumptuous cocktails, spectacular sunsets, and lively music.
Tranquility, Relaxation and Nature
Enjoy
Experience
Landmark Attractions
Kensington Oval
Barbados is one of the international centres for cricket, and the island’s oldest and most iconic stadium, the Kensington Oval, hosts regular test matches between the months of January and April. As one of the many home grounds used by the West Indies, the historic home of Barbadian cricket regularly witnesses classic encounters against England, Australia, New Zealand, India, Pakistan, and South Africa.
Rihanna Drive
Found on the outskirts of Bridgetown, Rihanna Drive is the childhood home and community where worldfamous Caribbean icon, billionaire businesswoman, and multi-awardwinning popstar Rihanna grew up. Originally known as Westbury New Road, the name was changed in 2017 to celebrate one of Barbados’ most famed stars and share a part of her childhood with the world, now existing as a must-visit destination for any avid Rihanna superfan.
The Garrison
The Garrison is one of eight cultural heritage conservation areas on the island and represents a distinguished era of military colonial history, made up of 115 listed buildings. Within the precincts of this sprawling site, visitors can explore a fascinating collection of history through both colonial and vernacular architecture.
Getting There and Around
Getting around Barbados is easy thanks to its developed tourist infrastructure and reliable public transportation network, headlined by a fleet of electric buses that can take you practically anywhere on the island.
RUN BY THE Barbados Transport Board, these are equipped with Wi-Fi and air conditioning and are reliably operated to a specific timetable and route map.
Barbados has over 80 varying bus routes covering most of the island, with all major cities and towns connected by the comprehensive network.
Elsewhere, taxis are widely available across the island, offering comfortable journeys for travellers wishing to reach any destination across the country in style. They are helpfully marked by blue licence plates that start with the letter ‘Z’.
Renting a car of your own is another viable option and one that’s more popular with adventurous travellers who
want to see plenty of the island. A wide variety of car, motorcycle, and scooter rentals are all available to peruse.
With direct flights from the UK, US, Canada, and various other Caribbean islands, Barbados is easily accessible by air.
As one of the world’s premier holiday destinations, Barbados remains extraordinarily popular, especially during the winter months, as the island still enjoys a radiant Caribbean climate.
Many cruise companies also offer trips to Barbados, including Marella Cruises, MSC Cruises, and Royal Caribbean Cruises. Some packages include extended or overnight stays, giving passengers more time to explore the island.
Discover the wild beauty of Tenerife with its lunar landscapes, prehistoric laurel forests, and volcanic valleys. An idyll for adventurers, beach enthusiasts, and culture vultures alike, the island invites travellers to dive into boundless delights, from mountain trekking and coastal swims to state-of-the-art galleries and historic cities
WRITER: RACHEL CARR
Located in the Atlantic Ocean, the Canary Islands is a Spanish archipelago comprising eight islands of volcanic origin in Macaronesia off the African coast.
In ancient times, it was known as the Fortunate Isles, and it’s easy to see why.
The islands benefit from trade winds and a subtropical climate, which keep temperatures between a stable 18 and 24 degrees Celsius throughout the year. This makes it an attractive destination for perennial travellers, with Tenerife the largest and most populous outpost in the chain.
Tenerife’s topography is paralleled by its other-worldly desert terrains, soaring mountains, and stunning seascapes. Natural wonders are abundant, including pools created by volcanic eruptions and fed by seawater, which offer a safer and more tranquil swimming environment than the ocean.
DID YOU KNOW?
• With its subtropical climate and rich soil, Tenerife is an ideal place to grow bananas. Therefore, it makes sense that the island is home to the northernmost banana grove in the world.
• The island also houses the world’s largest solar observatory – the Observatorio del Teide. Located at an altitude of 2,390 metres (m) above sea level, scientists from all over the globe visit to study the sun and other astronomical phenomena.
• Tenerife boasts the highest peak in Spain – Mount Teide – which dominates the landscape and is situated in El Teide National Park. It is a stratovolcano, which means its violent eruptions often result in dramatic morphological changes. Although it is officially an active volcano, experts confirm it is safe to hike up.
• Tenerife’s flag is the same design as Scotland’s because both share St. Andrew as their patron saint.
• 43 percent of the Canary Islands’ population live in Tenerife.
• The canary bird was named after the island, not vice versa.
As the most verdant of the Canary Islands, Tenerife is the perfect blend of forests, beaches, volcanic mystery, and picturesque local towns. On the north side of the island, colonial Spanish cities such as La Laguna, a UNESCO World Heritage Site, await.
Look beyond the tourist spots of the famous southern beaches with their all-inclusive resorts and nightclubs and discover the island’s extraordinary beauty and diversity, with remote mountain-ridge villages, cultured port settlements, and charming ancient towns creating an authentic Tenerife experience.
From striking ravines and dramatic cliffs to disconnecting and unwinding on one of the beaches, most of which have been awarded Blue Flag certification, Tenerife is truly captivating.
Many of the beaches are manufactured due to the island’s volcanic nature, and those that are naturally formed have the characteristic black sand. Whilst there, lucky visitors might see green sea turtles, angel sharks, or even dolphin pods.
Known as a hiker’s paradise, the mountainous terrain offers breathtaking vistas where adventurers can meet the iconic Tenerife lizard, an endemic species. Indeed, the island’s biological diversity is impressive, with over 800 native species of flora and fauna.
ARRIVALS AND DEPARTURES
Travelling to Tenerife doesn’t have to be expensive. easyjet offers direct low-cost flights from many UK airports, including Bristol, London Gatwick, London Luton, Edinburgh, Liverpool, and Manchester.
easyJet operates direct flights from other European cities, including Germany, France, Italy, the Netherlands, and Switzerland, to Tenerife South (TFS), the largest of the two airports on the island.
With Suntransfers, getting from the airport to the accommodation is hassle-free. Shuttle buses are available; alternatively, private taxis, minivans, mini-coaches, and minibuses ensure guests have a relaxing journey to their destination.
Whilst there, GetYourGuide, an online marketplace for travel activities, is recommended for booking tours and excursions.
Vast expanses of thermophilic forests give way to olive bushes, palm trees, and the odd dragon tree, symbolising the Canary Islands.
Furthermore, thanks to its mild year-round climate, there are always activities and experiences on offer. However, not everything is about the great outdoors, as there are plenty of indoor cultural places of interest to visit. The Museum of Nature and Archaeology (MUNA) in the port city of Santa Cruz has an abundance of exhibitions and collections, offering the chance to learn more about the natural riches of the islands.
Most importantly, visitors have the opportunity to discover the culture of the Guanches, the original inhabitants of Tenerife prior to the arrival of European settlers. For art enthusiasts, there are myriad galleries dotted around the island, and for the discerning ear, there is the Auditorio de Tenerife for performing arts, including festivals and operas.
Regarding sustenance, Tenerife is teeming with tapas and beach bars; the island even boasts seven Michelin-starred restaurants. Although the local fare is Canarian, there are a plethora of options for other cuisines. To accompany the food, one of the most popular refreshments is the barraquito – a must-try mixture of condensed milk, Licor 43, coffee, and cinnamon, garnished with a lemon twist and served layered in a tall glass.
The lush green island panorama and year-round sunshine make it the perfect wintertime escape –especially during carnival season when the palm-treelined streets are awash with colourful floats and masked revellers.
From El Teide National Park to the enchanting walls of Anaga, the Pyramids of Güimar, and the Los Gigantes cliffs, Tenerife is brimming with endless surprises waiting to be explored.
OUTLOOK RECOMMENDS
SLEEP:
FOR A BESPOKE STAY…
Villa Rosaluz transports guests away from generic hotel resorts and into a dreamy paradise in an Instagrammable setting. With four bedrooms all with ensuite bathrooms, a private heated pool, jacuzzi, cinema room, and private gym, it is tempting to never leave this blissful bubble; however, the beach and local village are just a short walk away.
FOR AN EXTRAORDINARY
EXPERIENCE…
Oliver’s Travels’ poolside villas are the epitome of luxury, with stunning decor and aesthetically pleasing scenery when dining al fresco. These sumptous retreats are ideal for families, friends, celebrations, or relaxation, and there are 39 options to accommodate between two and 10 people.
DO:
FOR AN OCEAN ADVENTURE…
Explore the south coast of Tenerife with Las Galletas’ private luxury motor yacht. Cruise the waves while watching for whales and dolphins gliding through the brilliant blue of the Atlantic Ocean, stop for a buffet lunch and a spot of snorkelling, or just sit back, relax, and enjoy the shoreline vistas. The yacht
is accompanied by a crew of two, food and drink, and snorkelling and fishing equipment.
EAT:
FOR
ITALIAN SPECIALITIES AT SUNSET…
Roca Negra Paraiso SL offers an unparalleled experience with its extensive cocktail menu, unique starters, innovative pizzas, and delightful desserts, served amidst captivating shows, live music, and vibrant DJ sets. Still, the coastal landscape of Paradise Beach truly distinguishes the Sunset Club as the scent of the sea and the sight of the azure merging into fiery bursts of brilliance in the cool evening breeze before twilight takes over promises to stimulate the senses.
FOR TAPAS AND SANGRIA BY THE SEA…
Mesón Bistró serves authentic Mediterranean cuisine overlooking the ocean and features charming rustic barrel tables and quaint thatched umbrellas which populate the patio, where diners can enjoy tasty tapas alongside a selection of seafood and meat dishes. There is a comprehensive wine menu with a choice of sangria with or without bubbles, and guests can also unwind with a cold Dorada beer while the sparkling sea laps against the golden shore, enjoying the beachside ambience.
EXPERIENCE ‘LA DOLCE VITA’ AT ITS FINEST
Reflecting quiet luxury and unparalleled natural beauty, Lake Orta is an undiscovered gem nestled in the heart of Piedmont. We take a deep dive into the historic region and discover one of its most cherished hotels
WRITER: LAUREN KANIA
hile Northern Italy may conjure visions of star-studded Lake Como, the fashion-saturated streets of Milan, or the tourist-logged beaches of Lake Maggiore, nestled in the region of Piedmont an hour’s drive north from central Milan, lies one of the country’s best-kept secrets.
Lake Orta, 13 kilometres (km) of narrow yet shimmering water surrounded by the green embrace of Monte Rosa, is the epitome of romance, nostalgia, and ‘la dolce vita’.
The lake, which is the smallest in the surrounding area, is the embodiment of a serene Italian oasis. The rippling expanse of cobaltblue waters is set in the peaceful foothills of the Alps and is home to world-class restaurants, lakeside boutique hotels, mountain views, ancient architecture, and so much more.
While the area today is primarily popular with the in-the-know locals, it has been a place of inspiration and allure throughout the ages, with literary and philosophy icons including Lord Byron, Nietzsche, and Balzac having credited the location as a catalyst for new ideas and creative motivation.
“It was the view. This plot of land (which was completely overgrown when we found it and more a jungle than a rural settlement) has the most stunning vistas of the lake and the mountain backdrop. The fact that you are not at water level but in a hilly position gives you the wonderful feeling of being away from it all but still able to reach the rest of the world within five minutes if you fancy a stroll through the village”
–
The Primatesta Brothers, La Darbia
This siren-like atmosphere continues to linger for modern travellers. With an array of promenades and viewpoints dotted throughout the lush scenery, the lake is not only a haven for breathtaking views and scenic water escapades but also a prominent location to indulge your inner gastronomic pioneer.
The region of Piedmont is idolised for its handmade gnocchi, Barolo wine produced from local Nebbiolo grapes, decadent and earthy truffles, and vitello tonnato – a traditionally elegant antipasto.
No matter where you turn, Lake Orta is a picturesque yet understated nirvana, ripe with opportunities for luxury-seeking adventurers.
SAN GIULIO
Undoubtedly one of the most historic and appealing destinations in Lake Orta is Isola San Giulio, an island rising from the middle of the water and home to an active monastery that perpetuates the spiritual and meditative atmosphere that continues to shroud the island like a cloak.
Legend dictates that in the Middle Ages, the island was nothing more than a rock infested with dragons and snakes. St Giulio ventured towards the land, driving away all the monstrous creatures and constructing his 100th church. One dragon found refuge in a cave, and a piece of its vertebra was discovered, which now resides above a table in the sacristy of the Basilica of San Giulio and can still be viewed today.
Along the perimeter of San Giulio is a path known as ‘of Silence and Meditation’, adorned with signs that have maxims of silence, meditation, and reflection. Although the path itself can be walked in under 15 minutes, the intent is to encourage visitors to connect with the simplistic yet enduring beauty of nature, history, and one’s inner self.
While the island may not boast the square mileage of a city like Rome, it offers a more intimate experience for those looking to take a step back in time.
The town of Orta San Giulio, which sits on the banks of the lake, is almost quintessentially Italian. With faded frescoes, romantic stone balconies, twisting cobbled alleyways, and countless buildings painted in shades of salmon and ochre, the entire town appears as if it is basking in an eternal sunset.
This secluded retreat boasts an opportunity for travellers to revel in medieval architecture, Renaissance churches, colourful murals, unparalleled views of the surrounding lake and mountains, and an aura of timeless spirituality.
LA DARBIA
Nestled just above the historic centre of San Giulio lies La Darbia, a uniquely peaceful boutique hotel comprised of 20 apartment-style suites and surrounded by Mediterranean gardens, olive trees, woods of century-old chestnuts, rows of Nebbiolo vineyards, and a saltwater pool.
This quietly luxurious hideaway was brought to life just over a decade ago by architectural brothers Gian Carlo and Matteo Primatesta, who saw the immense potential of the originally abandoned rural settlement and embarked on a transformative adventure to construct a truly exceptional refuge.
The secret to the brothers’ success is being self-taught hoteliers with a love for silent aesthetics.
La Darbia represents the Italian idea of ‘sobrio’ – meaning simple and, therefore, intriguing.
The hotel reflects the fundamental, formal language of Piedmont’s rural buildings, integrating local materials, vegetation, and handicrafts.
The suites emanate an understated elegance that showcases the region’s unique culture, history, and typology, and with the breathtaking view of the glistening lake and peaks of Monte Rosa, the hotel redefines the connotation of luxury through soulful aesthetics and empathetic hospitality.
In addition to the tranquil ambience offered to guests staying at the hotel, La Darbia boasts the locally renowned restaurant, La Cucina, whose menu pays homage to the region’s heritage and celebrates Piedmont’s finest products.
These exceptional food offerings are directed by head chef, Matteo Monfrinotti, whose passion for Piedmont is reflected through his creative techniques that enhance the region’s exquisite ingredients.
Monfrinotti and his team curate seasonally changing menus that utilise produce from La Darbia’s own organic vegetable garden alongside nearby farms to create culinary masterpieces that have a contemporary nod to the region’s rural traditions.
The restaurant, which sits on an idyllic terrace, has gained a reputation for being a secret getaway for discerning epicureans.
La Darbia has undergone an evolution in which it has become a destination for architectural admirers, food lovers, and those looking for a tranquil escape, truly epitomising the timeless allure of Lake Orta.
BETWEEN THE Guardafui Channel and the Arabian Sea in the Indian Ocean, Yemen boasts one of nature’s best-kept secrets – Socotra Island (Socotra), the largest in its archipelago, comprising around 95 percent of the land mass.
Enveloped in solitude, Socotra was formed from continental origins, boasting an astonishing array of plant life, with over a third found nowhere else on the planet. This alien Eden possesses an ethereal quality that captivates all who encounter it.
The guardians of this enclave, numbering nearly 60,000, undertake the vital task of preserving its otherworldly flora and fauna, rendering Socotra one of the most unparalleled and mysterious destinations on Earth.
This remote island’s remarkable biodiversity has garnered global recognition, leading UNESCO to bestow Socotra with World Heritage Site status in 2008. This designation has further enriched the island’s already storied history, steeped in myths that span millennia.
Shrouded in legend, Socotra is
12.4634° N, 53.8237° E
believed to be the location of the Garden of Eden as described in religious texts. According to local lore, the native dragon blood trees have a fascinating genesis – it is said that they come from a dragon that was slain on the island and whose blood spilt on the ground, creating the striking red resin that the tree is famous for.
The unique, transitional hot desert climate sets the stage for a diverse terrain that includes imposing mountains, deep valleys, and intriguing limestone caves. The landscape is further adorned by the presence of sandy plains and distinct dunes, creating a visually spellbinding scene reminiscent of a science fiction movie. The enchanting Cucumber and Baobab trees add to the magical ambience, contributing to a decidedly Instagrammable panorama.
Rare myrrh, highly regarded for its harmonious aroma, is harvested from the Commiphora Kua tree, found only in this region of the world, alongside the Boswellia tree that produces frankincense, illustrating how Socotra became intertwined with biblical history.
The island is a paradise for adventure enthusiasts, offering inimitable opportunities for swimming
in crystal-clear waters, scuba diving among vibrant marine life, hiking through breathtaking landscapes, and exploring one of the most isolated destinations on Earth.
Its custodians, the South Arabian Socotran people, communicate in Soqotri, an Indigenous pre-literate language without written script. This ancient Semitic language acts as a unique linguistic time capsule, with numerous dialects spoken across the island.
The mist-covered pinnacles create the illusion that travellers are venturing to the edge of the world, particularly as flights are limited, restricting the number of visitors and therefore controlling overcrowding. Those seeking accommodation have two options: staying in a guesthouse or camping under a celestial canopy – a peaceful and immersive experience that lets adventurers disconnect from everyday life and widen their horizons in every sense of the word.
Socotra is a place of extraordinary and ancient landscapes, existing in the most desolate yet dramatic, weird, and wonderful way. It is the ultimate destination for those seeking an exclusive and off-the-beatenpath experience.
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Situated in the heart of Menlyn Maine, The Maslow Time Square is Sun International’s 238-room specialist business hotel. Not only a destination for professionals, but a portal for travellers. Boasting 17 floors that o er everything from business to leisure with tempting eateries, a relaxing business lounge and 13 bespoke conference rooms.
209 Aramist Avenue, Pretoria, Gauteng, South Africa
Tel: 0860 846 377 / 0860 TIMESQ
For the perfect balance of business and pleasure, be our guest.
Central Reservations: +27 11 780 7800 timesquare.reservations@suninternational.com
