ELECTRIC EMPIRE
Having maintained a reputation for success since 1919, we speak with Bill Mazzetti, Senior Vice President of Rosendin Electric, about the company’s knowledge, ability to scale, and ongoing dedication to quality electric services
Writer: Lauren Kania | Project Manager: Kierron Rose
Electricity is one of the most formative and foundational inventions in human history. In the past 300 years, electricity led the industrial revolution and transformed much of the planet. Water, commerce, communications, industry, transportation, and all of modern society are based on the consistent and reliable delivery of electricity.
Microgrids supply electricity to remote villages in Africa, supporting e-commerce and water purification. On the opposite end of the spectrum, electricity supports the ongoing
development of industry, people, data, and communications in the developed world.
Rosendin Electric (Rosendin) has been at the forefront of power and facility delivery for over a century.
AN ELECTRIFYING HISTORY
Like many industry-defining and renowned companies, Rosendin began in a modest garage, powered by one family’s American dream to not only make a name for themselves but create an electric empire to be passed down through generations.
Now in its fifth generation of leadership and its third generation removed from the Rosendin family’s ownership, the company has transitioned from a family-owned business to a proudly employeeowned business that stands as one of the industry leaders for electrical solutions in the US; it has been an incredible 104 years.
Looking back to where it started as a typical American story – a family comes to the US to make their lives better for themselves and their future.
Moses and Bertha Rosendin immigrated to California (CA) from Mexico in the early 20th century, determined to carve out a successful life for themselves. After serving in the First World War, Moses established Rosendin – then called Rosendin Electric Motor Works – in 1919, with the initial project consisting of wiring the first irrigation pumps in the ‘Valley of Heart’s Delight’, now known as Silicon Valley.
Despite the immediate devastation inflicted by the Great Depression that terminated many long-lasting and seemingly unmovable businesses, Rosendin continued to steadily grow, eventually opening its first office in San Jose, CA, in 1938, with eight full-time employees. While sustaining the business through the Great Depression, Moses was able to expand it during World War II when he accepted shipyard contracts that sprung up in the San Francisco Bay Area (Bay Area).
The end of the Second World War and the reignition of the US economy brought rapid commercial and industrial growth to the Santa Clara Valley, thus enormously increasing and diversifying Rosendin’s work. By the 1950s, the company had grown from its initial eight employees to a strong 90, and Rosendin was officially incorporated as an electrical contractor in the state of CA. The work in the shipbuilding industry and the roots in the Bay Area led Rosendin into the technology boom that was about to emerge in the 1960s in Santa Clara County.
In 1950, Moses and Bertha’s sons, Raymond and Louis, entered the business in an official capacity. During this transition of leadership, the firm further committed itself to working hard and building on its experience and business acumen. This dedication paid off, as in 1955, Rosendin won its first $1 million project at Fresno State College, signaling a new level for the company.
Immediately following this award, Rosendin went on to secure its first multi-million-dollar project in 1958 with none other than Lockheed Martin, one of the world’s largest companies in the aerospace, military support, security, and technologies industry. Raymond and Louis were off to the races.
By this time, Rosendin’s experience had grown into dozens of key industries. The company started out supporting the agricultural industry in Santa Clara County long before it was Silicon Valley. It was called to deliver the foundation projects that built Silicon Valley, such as some of the first wafer fabrication facilities for Intel, and built in scores of industries in California.
During the 1970s and 1980s, Rosendin served both private and public work in Northern California, specifically in the military complex based on the Bay Area that was
ROSENDIN – AT A GLANCE
• $2.8 Billion annual revenue generated from Rosendin projects completed nationwide in 2024
• 22 Rosendin offices across the US
• 8,000+ employees
• 24 years of full employee ownership program
• 100+ years in business
critical to the US winning the Cold War. As the Bay Area evolved, so did Rosendin, working on the airports, public infrastructure, industrial, commercial, biotechnology (BioTech), data centers, and all the facilities critical to both life and business. That experience was retained and multiplied throughout the US.
While Rosendin’s business grew, change was on the horizon.
For most of its history, the company lived in the low-bid world typical of project delivery in those days. That rough-and-tumble and often adversarial approach gave way in the late 1990s to a more collaborative and partnership-based approach to clients and work. This effort was led by Tom Sorley and Larry Beltramo, who took over the firm from the Rosendin family and set the company on the course for the next 30 years until their retirement in 2020.
“To hear Tom tell the story, it
“IN THE PAST 104 YEARS, WE’VE DESIGNED AND BUILT JUST ABOUT EVERYTHING HUMANS USE, LIVE IN, OR NEED”
– BILL MAZZETTI, SENIOR VICE PRESIDENT, ROSENDIN ELECTRIC
was change or die. This existential and intentional pivot was difficult but tectonically transformative to Rosendin both operationally and culturally. It set us on the path we enjoy today. Tom and Larry serve on Rosendin’s board of directors today, and we are happy to have their counsel available to us while we now run the shop,” details Mazzetti.
As one of the largest electrical contractors in the US with annual revenues in nearing $4 billion, the company is proud of its 100+ year history of building quality electrical
and communications installations and value for its clients – and, most critically, building people within the company and local communities in a safe, inclusive environment.
Rosendin’s values are the basis of this.
Eventually, the company opened offices across the continental US and Hawaii, expanding its team to more than 8,000 worldwide, winning awards for construction safety excellence, and establishing The Rosendin Foundation in 2020 to serve the communities that helped to support and build it.
Powered by Employee-owners
Leading electrical distributor, Border States, has grown significantly since its founding in 1952.
Corporate Communication Director, Tom Nelson, and Strategic Contractor and Business Development Director, Dave Buddle, reflect on the company’s rich history, the future of employee ownership, and their focus on people, growth, excellence and doing good.
Founded in 1952, Border States began as a small enterprise during rural electrification in the Midwestern US.
“We were started by two individuals, spurred by a regional demand for rural electrification – they were focused on solving problems, building lasting relationships,” opens Tom Nelson, Corporate Communication Director.
“We have an incredibly exciting history, and with over 70 years in the distribution industry, one thing has never changed – our unrelenting commitment to serve our customers.”
In 1984, the company transitioned into an employee-owned structure with the establishment of an employee stock ownership plan (ESOP), and by 2000, it became 100 percent employee-owned.
Over the years, the company’s growth has been fueled by building a solid reputation, acquisitions and new branch openings, with Border States now fielding 131 locations across 31 US states.
“We have three core markets: construction, industrial, and utility,” Nelson explains. Enabled by its industry breadth and expertise, Border States today enjoys an extensive coast-to-
coast reach across the US, from Maryland to Washington state, and from North Dakota to Texas.
Strategic Contractor and Business Development Director, Dave Buddle, emphasizes the company’s strategic vision, which includes both organic growth and acquisitions alongside a continued focus on metropolitan markets.
“Today, we’re the sixth largest electrical distributor in the US, and our next goal is to be the fourth largest by 2030,” Buddle affirms.
“While we maintain our roots, more and more of our projects are happening in rural areas on a much larger scale,” he adds.
AN EVOLVING INDUSTRY
As the US distribution industry continues to make strides, Buddle notes its rapid evolution and the importance of remaining ahead of the curve.
“In the early years, a distribution company would simply buy products, put them on a shelf, and ship them out. Now, it’s all about another level of service and how we differentiate ourselves,” explains Buddle.
As such, Border States is by no means a company that merely fulfils orders. Instead, it provides tailored, consultative services across its three core markets,
ensuring each customer receives a unique solution.
“What stands out about us is the level of service we provide,” he elaborates.
“We don’t just work with the purchasing teams, but up and down the entire customer organization, offering a more personal, collaborative approach.”
In this way, the company’s strength lies in its flexibility, having become known for quickly adapting to satisfy customers’ needs.
“We’ve even had competitors commend us on our ability to open new locations rapidly to meet demand,” Buddle reveals.
STANDING OUT FROM THE CROWD
Reflecting on insights from a recent brand review, Nelson shares Border States’ customers’, vendors’, and employee owners’ perspectives on what sets it apart.
“They told us it’s our accountability, expertise, flexibility, how we build relationships and our transparency. Whether it is the first hour of the job or the eleventh, we’ll be there and if something isn’t right, we make it right,” he states.
He also points out the deep
Border States’ footprint, including supported metropolitan markets, as of November 2024.
relationships Border States has nurtured with its clients, customers, and employees over time.
“These aren’t just business relationships – they’re more akin to friendships, cultivated over years.”
Meanwhile, Buddle discusses the company’s agility, and how it approaches each project uniquely, focusing on what its customers need to succeed.
“Whether it’s a new warehouse, a branch, or some other creative solution, we’ll find a way to get it done. We’re always thinking outside the box,” he confirms.
A CULTURE OF EMPLOYEE OWNERSHIP
At Border States, employee ownership is central to the company’s ethos.
“Being an ESOP means that everyone is accountable. For the ESOP to work, we must all pull together,” Nelson explains.
Alongside collective accountability, a governance structure is in place to ensure the ESOP framework is maintained and run correctly through external valuations, whilst the company’s Ownership Essentials cultivate
beneficial behaviors and attitudes towards employee ownership across the organization.
Meanwhile, a robust leadership framework supplemented by 70 years of industry success continues to add value to the company as a whole.
“We’ve had decades of building stock value for our employeeowners, and that comes through a combination of solid leadership and detailed, strategic plans,” Buddle points out.
FORGING STRONG PARTNERSHIPS
The company’s strong relationship with Rosendin is a prime example of its service-first approach.
“Whilst Rosendin is a company that’s big in renewable energy, it also works in industrial sectors such as semiconductor manufacturing,” informs Buddle.
“We’ve grown with Rosendin in markets across Arizona and the Northwest, opening new branches to meet their needs. In Rosendin’s case, our service model has been what has set-us apart, allowing us to integrate seamlessly.”
As such, Border State’s work
Giving back
As a 100 percent employee-owned company, community is what has driven Border States’ success for decades. As such, it values the lives and well-being of those around it, serving communities through fundraisers, cleanup projects, mentoring programs, and community service efforts.
In taking care of the communities in which it lives and works, Border States demonstrates its readiness to give back and make an impact.
with Rosendin on a recent major project was carried out in a highly collaborative manner.
“After successfully completing the first phase, we approached the second phase with full transparency, even offering an
A Border States warehouse in the 1960s
open-book pricing model.
“This level of trust is rare in our industry, and it’s what keeps our partnerships strong,” he divulges.
FUTURE GOALS AND GROWTH STRATEGIES
Looking ahead, Nelson goes on to explain how a recent shift in the company’s operational model will further support growth and their pursuit of excellence. “We’ve realigned the company to where we provide value, the
fulfilment and sales functions, allowing each to focus on its strengths. This change ensures we operate consistently across all locations and improves overall efficiency,” he outlines. A major objective of this realignment is cultivating teamwork to drive collaboration across the company. “We’re witnessing a renewed sense of teamwork, and all of this puts us in a unique position in the industry – almost a national footprint with a small company attention to detail at the local level. Our goal is to drive standardization and efficiency while allowing local customization in the last mile of delivery.”
COMMITMENT TO EXCELLENCE
At its core, Border States remains dedicated to ensuring that every employeeowner has the tools, resources and training to enable them to grow and excel both
Supplier diversity
Border States is proud to support 1,521 diverse and small suppliers, including:
• 109 minority-owned suppliers
• 257 woman-owned suppliers
• 1,404 small businesses
• 86 veteran-owned suppliers
As a non-diverse prime contractor, the company is ready to help others achieve their supplier diversity goals. It also mentors diverse suppliers to help them meet requirements and further grow their business. As such, the company is a proud member of:
• Women’s Business Development Center (WBDC)
• Mountain Plains Minority Supplier Development Council (MPMSDC)
• North Central Minority Supplier Development Council (NCMSDC)
personally and professionally. “In doing this, we maintain our strong foundation and ensure the rewards of ownership,” Nelson states and shifts the conversation back to culture. “All the rewards of ownership don’t mean much if you cannot enjoy them. Our safety goal is zero injuries. Every employee-owner should go home healthy and uninjured each day. Anything less is unacceptable, and we are pursuing excellence in this area just as we are in everything we do.”
24-Hour Help Line: 1-800-800-0199
support@borderstates.com solutions.borderstates.com
Border States is dedicated to giving back to the communities where they work and live by offering every employeeowner 16 hours of paid volunteer time per fiscal year.
Border
For the Unstoppable
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When your work can’t stop, you need more than just a supplier; you need a trusted advisor who empowers you and delivers on your business objectives.
Who we are
At Border States, we are dedicated to supplying products and services to the construction, industrial and utility industries.
Our company is rated the sixth largest electrical distributor in the United States by Electrical Wholesaling magazine. We are 100% employee-owned with more than 3,500 employees and 130 branches in 31 states, and our Branch Support Center (corporate office) is located in Fargo, North Dakota.
Our services span from wire and cable support to project management to engineering services, and the list continues to expand. These innovative offerings set us apart from the competition and ensure your work continues moving forward — no matter how unique your needs are.
Learn more
Visit our website to learn how Border States can become your competitive advantage.
“WE DEFINE EXCELLENCE NOT AS A DETERMINATION BASED ON EACH PROJECT BUT HOW WE SUCCEED IN THE LONG RUN”
– BILL MAZZETTI, SENIOR VICE PRESIDENT, ROSENDIN ELECTRIC
EMPLOYEE-OWNED AND DRIVEN
Being the largest employee-owned electrical contractor in the US is one of Rosendin’s most distinctive and proud attributes.
In 1992, the Rosendin family buyout began via an Employee Stock Ownership Program (ESOP), which was paid off in 2000.
“Some will say we used the fruits of the dot-com boom to launch the next several decades of our growth and success. I will certainly agree with that observation - employee ownership bound all of the dedicated workers to the collective success of the firm,” expands Mazzetti.
Like many generational firms,
Rosendin’s history is part of its present-day definition. The company is very proud of its history, clients, industries, and communities it serves and continues to participate in.
“But what has really taken us forward in the past 20 years has been employee ownership. The ESOP is a direct and tangible vehicle for shared success. Unlike many firms in this space that are closely held or publicly owned, our employees own the company. It’s a foundational piece of the culture at Rosendin, where everyone shares success, including some of our field leadership,” he continues.
“We have produced over 150 millionaires in the process, with more to come. As an ESOP trustee, nothing
makes me happier than when an employee comes into my office and is astounded at their ESOP account balance. One person thought it was a math mistake in their favor! That shared wealth is life-changing and allows our people to redirect their income to other key life needs such as housing, education, elderly care, or life emergencies. Retirement becomes one less thing to worry about and we see the results in how our folks work, care, and execute.”
ESOP retirement contributions stem solely from the company, making it completely free for employees to become fully invested in the business. The ESOP trust receives contributions annually
from Rosendin’s parent company –Rosendin Holdings – with the amount dependent on several factors such as salary and time spent at the company.
It takes six years for an employee to become completely vested and thus eligible to receive their share after retirement. As a result of the ESOP, Rosendin’s employee-owners are incentivized to increase productivity, profits, and efficiency as they are ultimately contributing to growing their own value in the company.
“Ownership and its rewards don’t just roll up to a handful of people –everyone gets their share. The ESOP gives people something to work toward and be proud of at Rosendin. If the company is succeeding, everyone is succeeding. It creates an environment that is so much more than just clocking in and out,” prides Mazzetti.
This gradual change to being owned by employees also resulted in a company culture shift, leading to collective excitement and pride
in what the business accomplishes on a daily basis. Employee-owned companies have been shown to grow and flourish over time, and as the teams within them expand, so too does the value of the ESOP.
As reported by the National Center for Employee Ownership, the average ESOP account balance more than doubles compared to that of the average 401(k) balance, allowing employees to engage in wealthbuilding for the future.
Since its employees took ownership of Rosendin, technology has also advanced rapidly within the company, and project sizes have grown exponentially, demanding a more advanced approach.
“It’s fantastic to hear from people within the company who have dedicated their careers to Rosendin because they know they’re getting the benefits of an ESOP once they’re fully vested and retire at no cost to them,” expands Mazzetti.
ROSENDIN HISTORY
• 1919: Moses Rosendin establishes the company in a garage in San Jose, CA. He begins by wiring the first irrigation pumps in Silicon Valley.
• 1938: Rosendin overcomes the Great Depression and opens its first office.
• 1953: Raymond and Louis Rosendin, sons of Moses, assume leadership and the company is incorporated by the state of CA.
• 1958: Rosendin is awarded its first multi-million-dollar project and grows to 90 employees.
• 1989: The company works to help repair the San Francisco-Oakland Bay Bridge after the 6.9 magnitude Loma Prieta earthquake.
• 1993: Tom Sorley is named President, succeeding Raymond Rosendin.
• 2000: Employees complete the buy-out of Rosendin, making the company fully employee-owned.
• 2008: Larry Beltramo is named as President and COO, while Tom Sorley remains as Chairman and CEO.
• 2016: Lisa Vere is named Rosendin’s first female Vice President.
• 2018: Rosendin wins the 2018 Grand Award for Construction Safety Excellence at the 19th Annual Construction Safety Excellence Awards.
• 2020: New executive leadership is appointed, and The Rosendin Foundation is established.
• 2022: Angie Hart is named as the company’s first female Senior Vice President.
• 2023: Rosendin opens a new 190,000 square foot (sqft) facility in Lewisville, Texas.
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THE 21ST CENTURY
Modernity isn’t always better. Technology, the scope of projects, the geographic pull of clients, and the greying and retirement of both craft labor and management pose substantial challenges for those within the electrical contracting industry.
“We’ve been fortunate that aside from the COVID-19 pandemic or recession, we haven’t been forced to react too much aside from demand, serving our customers and people. Maybe that’s based on our ability to execute and strive, but we don’t take it for granted.”
That doesn’t mean Rosendin could and will stand still.
“In the past 104 years, we’ve designed and built just about everything humans use, live in, or need. Oftentimes, the projects we are asked to take on are unique or pose
substantial completion difficulty. We’ve worked on a wide range of project types, including hospitals, airports, extensive commercial developments, venues, museums, critical infrastructure, data centers, and so much more. We’ve become leaders in this industry through our ability to execute in a sector for decades, allowing our people to become true masters in a particular field or building type. It provides a dual benefit of allowing our teams to build what they love, or should
they want a change, we can offer a geographic or building type move.”
Throughout the last 10 years, Rosendin has grown into a leadership position in the data center and clean energy markets in the US, while continuing its work in healthcare, transportation, high-tech manufacturing, venues, and first-ofits-kind or culturally and commercially unique projects.
The company serves its customers with highly complex construction projects and provides
“OUR CLIENTS GET TO CHOOSE FROM SOME COMPETENT FIRMS AND TOUGH COMPETITORS OF OURS. WE AT ROSENDIN ARE PROUD WHEN OUR CLIENTS DECIDE THEY WANT US”
– BILL MAZZETTI, SENIOR VICE PRESIDENT, ROSENDIN ELECTRIC
the knowledge, scalability, quality, and safety needed to successfully bring these ideas to life. Rosendin sits proudly on the cutting edge of technology and development within the industry, boasting dedicated innovation, industrial engineering, and development teams that keep up to date in the modern environment.
This covers its own internal systems and platforms, robotics, means and methods, and the entire gamut of tools, systems, work, and kits that support the end result.
Rosendin’s ability to solve difficult problems isn’t limited to its building work; innovation is at the core of the company’s culture.
When faced with not having a project control system suitable for the subcontractor industry and the projects of the size and scope Rosendin is asked to undertake, it invented the Rosendin Management System (RMS). When examining the industry, the company found it should and did build its own project system that integrates estimating, procurement, design, modeling, planning, safety, and scheduling. It’s foundational.
“Like many great ideas, the solution was rooted in frustration and lament. lament. RMS was conceived over a beer with my colleague Fred Meeske, a peer of mine at Rosendin. When lamenting that there wasn’t anything suitable for Rosendin or firms like us, Fred decided to take this on.”
From scratch and a dead start, Meeske and his team delivered RMS four years later.
“We’re about done, and we’re delighted with the results. It’s a great example of how we work in, with, and around technology in our business every day,” prides Mazzetti.
TODAY’S CHALLENGES
Safety also remains a huge focus for the company, as with tens of millions of craft labor hours delivered per year, a lot of people count on Rosendin.
ROSENDIN’S CORE DIFFERENTIATORS
• Relationships: The company’s relentless focus on customer satisfaction creates strategic and collaborative relationships that last.
• People: Rosendin hires, nurtures, and retains top talent at every level and motivates its team through employee ownership.
• Technological innovation: The company continually identifies and utilizes new technologies that drive results for its clients and partners.
• Integrity: Rosendin is always honest and true to its word.
• Ingenuity: The company has expert knowledge and extensive resources but always looks for new and improved ways to build and execute its projects.
• Teamwork: Rosendin believes in collaboration at all levels and fosters open environments that improve communication, execution, and results.
Supporting its dedicated and hardworking employees is a priority for the company as they bring the intelligence, talent, and skill required to make Rosendin one of the country’s finest and longest-standing electrical contractors.
Additionally, there’s a very uncomfortable but necessary topic in construction today, as mental health and suicide rates among construction workers are very high for any industry in the US.
“We often talk about the work, but we never talk about the conditions our folks work in. We have 50 and 60-hour work weeks. Solar farms in the desert or tidewater region of Texas with heat indexes consistently over 110 degrees Fahrenheit are the norm for our people. The work is physically
demanding and requires mental focus. People aren’t numbers nor a commodity,” Mazzetti stresses.
“One of Rosendin’s foundational values is ‘We Care’ - you have to walk the talk. Rosendin will deliver over 14 million direct labor hours in 2024. Safety and the mental health of our teams is vital to our success. We used to say we wanted everyone to go home safe; now I say I also want you back with us tomorrow in good stead.”
Suicide rates in the construction industry are 75 percent greater than the general male population in the US. Mental health and job site safety are critical to Rosendin. The company measures it, and as a leader, is evaluated on this. Rosenden is pleased that its incident rates have decreased this year, and it remains
vigilant on everyone’s mental health. By standing up as a united front to raise awareness, breaking the mental health stigma, and offering support for those within the industry, the company is working toward building a strong, healthier workforce where every voice is heard and every life matters, as safety goes beyond the job site.
As part of this article, Rosendin implores the construction industry to redouble its efforts on job site safety and the mental health of its workforce.
LEGACY BUSINESS
Having been working at Rosendin for 20 years and helped its customers achieve their maximum potential in mission-critical, renewable energy, and complex commercial construction spaces, Mazzetti has
a proven track record of delivering plain-spoken, optimized solutions that magnify a client’s total return.
“What’s been an interesting arc for me in the last 20 years is that my work at Rosendin is not limited to just design, construction, or executive operations. Oftentimes, we validate investments for the financial partners who are backing some of our largest projects. We’ve also been fortunate enough to have helped entrepreneurs start up several companies foundational to the data center industry, Meta, Digital Realty Trust, Compass Data Centers, and Vantage Data Centers, amongst others. In every case, we’re helping these founders and investors bootstrap their outfits as their surrogate real estate, design, and construction operations. We still work
for every one of these clients today,” Mazzetti insights.
Like many in design and construction, Mazzetti is a legacy in the business. His father had an engineering business in San Francisco, and he subsequently fell into it from there.
“Design and construction were a part of my life from an early age, and the business was part of dinner table conversation,” he expands.
He knew from the get-go that he was either going to pursue a career in construction or advertising due to a survey he took in high school – the latter of which was to the great horror of his parents, he recalls.
An early introduction to this vast industry proved fruitful for Mazzetti, as he has become one of the world’s acknowledged data center experts
and has taken several industry-leading data center companies from start-up through rapid expansion and into a steady flight of success.
His career spans several of the seminal events in the industry, including the birth of Meta and Open Compute standards, the emergence of Digital Realty Trust and the data center real estate investment trust (REIT) industry, and the inception of Equinix in the 1990s, alongside being one of the six principal authors of the ANSI/BICSI 002 data center standard.
“I began working for my father at Mazzetti and Associates in 1986 after I exited the military. I built the firm from a single office/discipline shop to a national firm with leadership in healthcare and data centers,” he expands.
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Along with our HAC/CAC Systems, TechnoGuard innovates products to assist you with meeting your
PUE goals. Our patented BlueMamba® Gap Sealer, CloudCover™ Active Roof System, and MoFlo™ Hot Air Diverter have all been conceived, developed, and manufactured by TechnoGuard to specifically address dayto-day issues found in data center operations.
We also deploy fully trained Maintenance Teams to inspect, service, and repair existing containment systems, regardless of the manufacturer. This service can be provided regularly to maintain optimal efficiency.
Hiring TechnoGuard to perform your Mission Critical Technical Cleaning gives you peace of mind that you are dealing with expert teams who have been trained in the specialized nature of your environment, helping you achieve ISO Class 8 standards. TechnoGuard has a quarter century of experience cleaning throughout the life cycle of a data center. This includes the construction phase, maintaining your live environment with preventative maintenance contracts, and the ability to provide urgent deployments when necessary. Trusting TechnoGuard to clean your mission critical environment means enhanced performance to increase PUE through improved equipment life and better hardware dependability. Our technical cleaning services include the data center white space flooring, server cabinets, and ceiling. In addition, we perform white glove cleaning of the external and internal components of mechanical equipment, electrical equipment, and standby generators.
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Founded in 2000, TechnoGuard was originally one of the industry’s first fully deployable cleaning services whose sole objective was mission critical cleaning. While we continue that tradition today, the advent of HAC/CAC Systems in the early 2010’s presented an opportunity for TechnoGuard to innovate a superior product to those that were being offered. TechnoGuard is unique, as we are solely focused on the Data Center Industry. This has allowed us to attract and hire the best talent, develop industry specific in-house training, and deploy dedicated expert teams to deliver the highest standards in your mission critical environment.
Headquartered in the heart of Data Center Alley in Loudoun County, Virginia, TechnoGuard has continuously proven to be the provider of choice for containment, technical cleaning of mission-critical
spaces and components, and offering unique and effective patented products. Our services are available nationally and are starting to expand globally, this allows us to be a strong strategic partner with Rosendin in all the geographical markets they serve the Data Center Industry. With all projects, TechnoGuard commits a dedicated team to your data center space. The TechnoGuard culture is founded on the values of integrity, reliability, initiative, and a positive attitude.
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“I’ve been working in the data center space for my entire career; my college design thesis was the old Schwab data center in San Francisco. I love the building business and can think of nowhere better for me to operate.”
LEADER OF THE PACK
Rosendin has differentiated itself from the competition through many distinguishing factors developed over the course of its century of service, including its high level of safety diligence, consistent innovation, tailored customer service, expert knowledge, and ability to lead some of the most complex construction projects in the nation.
“Our clients get to choose from some competent firms and tough competitors of ours. We at Rosendin are proud when our clients decide they want us,” enthuses Mazzetti.
The choice is clear when the company’s products, service
offerings, results, and community support are examined.
The pride the company has in its ability to build quality electrical and communications installations, thus bringing value to clients, is of great importance and drives its day-to-day operations across the US.
“I believe our positive image is based on the consistent, successful execution of our work, being great strategic partners for our clients, general contractors, peer builders at subcontractor level, and key suppliers, consultants, and service providers,” details Mazzetti.
Rosendin highlights the crucial importance of its partnerships and relationships, as the company is steadfast in the belief that its loyal customers deserve a team as committed, connected, and engaged as they are.
Additionally, the company is delivering many of the most significant
commercial and clean energy projects in the US, furthering its presence as a business actively looking toward the future with the good of its community and people in mind.
“We define excellence not as a determination based on each project but how we succeed in the long run. We’re often ‘pipelined’ by our key clients for several years, assuring both of our success,” expands Mazzetti.
Rosendin has demonstrated excellence across the many projects it has undertaken for clients, which is reflected in how the company is viewed by its people and partners.
BUILDING THE NEXT GENERATION OF ENERGY
Renewable energy is integral to the future of power generation, and many industries have recognized this imminent reality, passionately working toward properly implementing the necessary changes.
Over the past 15 years, the company has assisted its clients in harnessing and delivering nearly 32 gigawatts (GW) of clean power through the company’s dedicated team –Rosendin’s Renewable Energy Group (REG), a market leader in developing innovative, cost-effective energy solutions.
Today, Rosendin is expanding its energy offerings into the complete spectrum of production, transmission, and distribution facilities to include small modular reactors, legacy plant restart, and utility alternative/ enhancement power systems.
REG engages with clients early in the project development phase to impart critical constructability, system performance, and service consideration information before the final design.
Offering services such as project feasibility and energy performance
analysis, procurement, construction, commissioning, operations, and maintenance, Rosendin has undertaken renewable energy projects in solar power, wind energy, and battery storage.
Regarding the company’s work in solar power, its experience and unique capabilities allow it to take on challenging solar photovoltaic (PV) projects in diverse locations and environments, including commercial sites, hospitals, schools, universities, government facilities, and utilitygrade solar farms.
Committed to ‘Building Green’, Rosendin is an industry leader in constructing electrical systems for wind projects throughout the nation. With experienced management quality and on-time performance, the company provides plant owners with an unparalleled source of electrical construction services.
Energy storage systems (ESS) are expected to play a critical role in assuring sustainable growth over the next 10 years, as they provide power ramping support, frequency regulation, curtailment de-risk, and the back-up power necessary to mitigate continued renewable energy grid integration challenges.
Rosendin has led the way in ESS installations, having been implementing battery energy storage systems (BESS) for clients across different market applications for decades.
Given its leadership position in the sustainable energy industry, Rosendin is now focusing on leveraging its long-standing BESS experience and expertise to provide best-in-class BESS integration services alongside other renewable energy offerings.
The group has proudly provided extensive design-build expertise
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and turnkey energy performance certificate (EPC) capabilities to over 330 projects in the US, Canada, Puerto Rico, and Guam, ranging from 500 kilowatts (KW) to over 720 megawatts (MW).
In total, Rosendin’s REG has completed over 75 utility solar projects, 145 wind generation projects, 100 DG solar projects, and 150 substations, alongside installing 5GW of solar generation, 1.3 gigawatt hours (GWh) of BESS, and 27GW of wind generation.
AN INSPRING INDUSTRY
Due to the constantly changing nature of electricity and research into how it can be utilized more efficiently in everyday life, the industry never rests, making it an undeniably inspiring and stimulating environment to be in.
“Exciting is an understatement for some of our core markets in energy, data centers, high-tech manufacturing, and transportation,” states Mazzetti.
“Rosendin has been busy for the past 20 years that I’ve been here. That does not mean there are not the
usual ups and downs we see in every economy, but as one of the leaders in the construction industry, our teams can be flexible and go wherever the work is.”
For example, the company’s teams in San Francisco and Los Angeles are some of the best high-rise commercial builders in the world, however there hasn’t been much of that work lately.
Instead, there has been a more significant focus on data centers and BESS, as energy is a huge and rapidly expanding industry with enormous demand from corporations for reliable storage capabilities.
“Because of our excellent track record over the last 100 years, Rosendin does not tend to shed or exit our mature businesses – we lead in them. When the chip fabrication cycle returns, for example, we always get some of the first calls,” insights Mazzetti.
With so much diversity in the projects the company is working on currently, it is primarily focusing on technology infrastructure while also doing a lot of great work in commercial buildings.
AT THE CUTTING EDGE
As technology continues to transform the way the electrical construction industry works, Rosendin is zeroing in on balancing the need for innovation with practical knowledge to ensure project stability.
The company has been focused on data centers for over two decades, having led the industry not just from a design and construction standpoint but from an entrepreneurial and thought leadership perspective.
“We have supported leaders in the sector, such as Digital Realty Trust, Compass, Vantage, and Stack, to name a few,” prides Mazzetti.
“Every one of those clients is even bigger today than when we first began working with them, which is a testament to us.”
Additionally, the company delivers between six to nine percent of US data center capacity every year, and with the industry counting on Rosendin to deliver consistent results, it takes this responsibility and market position very seriously.
The business works as one to deliver solutions by spending
ROSENDIN PROJECTS
• Exelixis: A design-build relocation project that included the renovation of two buildings, Exelixis is headquartered in Alameda’s Waterfront at Harbor Bay, CA, in a large, modern campus with state-of-the-art labs and additional office space, providing a strong foundation for its long-term vision and growth.
• Aktina Renewable Power Project: Rosendin is building the largest solar power project in southeastern Texas. Once complete, it will have the capacity to generate enough renewable energy to power 100,000 homes annually.
• National Institutes of Health Building 10 East Wing renovation: Building 10 is home to the Clinical Center, the world’s largest clinical research hospital.
• JW Marriott, Anaheim Resort: This newly-opened resort features exclusive amenities, including a yoga and zen room, the JW Garden, and a rooftop bar and lounge with stunning views of the nightly fireworks show at Disneyland Resort.
• Austin-Bergstrom International Airport Barbara Jordan Terminal expansion: A LEED-certified project adding 173,000 sqft and nine gates to the Barbara Jordan Terminal.
countless hours and substantial funds on trend predictions and thought leadership, thus allowing its clients to navigate emerging trends and avoid potential risk.
“We consider the demands of artificial intelligence (AI) on the built environment, utility grid exhaustion and innovative power solutions, the co-development of clean power and data centers, along with a host of other things,” details Mazzetti.
“We’re not just builders; we’re a business.”
Today, the company is working with a leading hardware manufacturer to speed up the delivery and installation of their systems while addressing unique power system and planning challenges unique to its gear.
This relationship stems from Rosendin’s track record with the client, having previously solved another set of challenges.
“Ultimately, it loops back to the confidence clients have in us
becoming generational trust,” declares Mazzetti.
AN INNOVATIVE BALANCE
Working to further its status as an industry innovator, Rosendin consistently studies, develops, and embraces new technologies and incorporates them into everything it does.
Since these complex technologies and projects require extra attention, the company provides specialized value-added services that complement its core offerings, including design-assist, design-build, integrated project delivery (IPD), and prefabrication.
Rosendin takes pride in being a driving force in the design and utilization of construction industry technology. From cloud-based computing to mobility applications, and prefabrication techniques to building information modeling (BIM) advancements, the company continually leverages innovative solutions to meet strategic goals alongside those of its many customers.
BIM in particular is an important workflow process based on models used for the planning, design, construction, and management of building and infrastructure projects. The advanced software is used to model and optimize projects by planning, designing, building, and operating BIM models.
The company is on the cutting edge of technology with a dedicated BIM team to keep up with the rapid technological changes of today’s environment.
Rosendin offers best-in-class BIM and has been the home of North America’s largest and most recognized subcontractor BIM group for over a decade.
Headquartered in Arizona, the group is supported by team members from across the company’s regional offices and consists of over 220 full-time coordinators, modelers, and detailers.
NORTH AMERICA OUTLOOK: WHAT DOES ROSENDIN’S MOTTO OF ‘BUILDING QUALITY; BUILDING VALUE; BUILDING PEOPLE’ ENTAIL FOR YOUR EVERYDAY OPERATIONS?
Bill Mazzetti, Senior Vice President: “We all want the same thing – to be proud of our work and the place we work at. I think Rosendin does a great job of supporting our employees throughout their careers.
“We have a history of field workers transitioning to senior level and executive roles because of the hands-on experience they received on our job sites. People don’t want to do that unless they’re happy with where they work and want to see the company grow with them.”
The BIM group’s areas of expertise include internally developed proprietary add-ins, Autodesk Revit MEP 2013-2018, Navisworks Manage, BIM 360 Layout, MicroSurvey layout, and much more.
Through utilizing the most proven and effective technologies to build out its solutions, Rosendin is able to confidently deliver its ongoing commitment to innovation.
As a proven industry leader in developing and implementing new tools, training, and technologies, the company helps its teams work safer
and more efficiently while remaining disciplined to established standards that have stood the test of time.
Rosendin is proudly set apart from the rest of the competition due to this purposeful union of new and proven technologies such as BIM.
PASSION, COMMITMENT, AND PRIDE
Rosendin is thrilled to have had the opportunity to deliver some of the most challenging, prestigious, and necessary construction work in the US.
We power the nation's top builders with cutting-edge construction technology. We excel in Building Information Modeling (BIM) and Virtual Design & Construction (VDC), specializing in electrical systems. Our contribution is stamped upon some of the country's most iconic and complex buildings, from airports and stadiums to hospitals, data centers, and fabrication plants. Driven by Digital Craftsmanship™, we blend innovation with precision to bring our clients' visions to life.
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INDUSTRIES SERVED BY ROSENDIN
• Audio and visual systems
• BioTech and pharmaceuticals
• Commercial
• Data centers
• Education
• Entertainment
• Healthcare
• Institutional
• Renewable energy
• Special systems
• Transportation
One such example of the impactful work the company has delivered is the renovation of Harvey Milk Terminal 1 (HMT1) at San Francisco International Airport (SFO). HMT1 represents a portion of the work Rosendin has completed and continues to work through at the airport. Starting in 1995 with Boarding Area A in the International Terminal, it’s been a long and fruitful relationship with SFO.
The renovation redeveloped the terminal to meet the needs of modern travelers and revolutionize the guest experience. The final product elevates the airport’s standard of providing a world-class, environmentally-friendly travel experience that is LEED Platinum certified. It represents a great transition
from a facility built in the 1960s into a modern terminal that can handle a substantially increased passenger load.
The project took a total of eight years to complete, part of which was slowed by the pandemic. Rosendin is part of the reason why HMT1 now has highspeed Wi-Fi, a neutral host distributed antenna system extending cellular services, and dynamic wayfinding systems with large video walls.
Rosendin’s role as the technology systems design-builder and systems integrator included the complete design, construction, integration, and commissioning of various technology systems across the terminal, playing a pivotal role in creating a sustainable travel experience.
“I am incredibly proud of how well we communicated and collaborated with other trades from start to finish. It was a fascinating project, and we hope to do more like it in the future. Our work on HMT1 exemplifies how Rosendin uses new, innovative technology to push ourselves to the next level. It was one of our first projects where we had true integration between our line voltage and technology systems groups, and the work was actually co-led by the leaders of each business. It is a great example of how we’re evolving in managing multi-modal deliveries under a single hat,” prides Mazzetti.
IMPACT, EMPOWER, AND INSPIRE
In addition to Rosendin’s impactful work with HMT1, the company has also participated in a variety of other exciting projects across the nation.
An apt example is the new Bay Area Rapid Transit (BART) headquarters in Oakland, CA. With nearly 25,000 people riding through the Transbay Tube into Downtown San Francisco during peak commute hours each day, BART connects the San Francisco Peninsula, East Bay, and South Bay,
providing efficient and reliable public transportation for over 40 years.
Rosendin is proud to be the electrical design-build contractor that renovated the 244,287 sqft headquarters, which accommodates 1,300 employees.
The project scope included demolition on all floors, security and support space additions on the first floor, restrooms on floors two to 10, a complete build-out of the third level, and significant exterior improvements.
Alongside the new BART headquarters, Rosendin also worked on the Los Angeles Memorial Coliseum – a $315 million project that was completed at the end of 2019 which modernized and restored the 96-year-old stadium to its former glory.
Having originally opened in 1923, the historic ground is home to the University of Southern California (USC) Trojans. It also served as a host venue for the 1932 Summer Olympics and will do so once again in the upcoming 2028 Games.
The renovation project included the replacement of 77,500 seats, as well as luxury boxes and club suites.
It also consisted of new concession stands, upgraded entryways and video screens, updated electrical, mechanical, and plumbing systems, and the installation of a new field and stadium lighting.
In parallel to the project, the University of California San Francisco (UCSF) Health Helen Diller Hospital held its official groundbreaking ceremony in April 2024, with Rosendin providing electrical contracting services in support of UCSF’s 30-year plan to transform the Parnassus Heights campus.
The projected growth of the hospital will enable thousands of additional patients to access the complex care provided by the facility, thus meeting both current and future medical demands. Once complete, the 294-foot-tall building will add 324 new patient beds and approximately 1 million square feet of critical care and patient service space.
EMPOWERING STAFF
As evidenced by its employee-owned status, Rosendin places a heavy focus on empowering its staff and recognizing the contributions they make.
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Our industry experts work alongside you to target pain points and create customized solutions. From small tasks to large projects, we help you stay on schedule and within budget.
Solutions Include:
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Specifically, the company does this through its commit, attract, retain, and empower (CARE) pledge.
“When we talk about empowering employees, it’s important that we’re all united under one shared mission, and that’s where Rosendin’s CARE pledge comes in,” informs Mazzetti.
“It’s our promise to provide employees with a safe, diverse, welcoming, and inclusive workplace.”
The company is firm in its belief that embracing every voice creates an environment where each team member feels valued and heard in order to improve morale and engagement, increase productivity, and enable an environment where individuals feel comfortable sharing various perspectives.
“We want to ensure all employees have the same opportunities and the chance to reach their full potential at Rosendin,” furthers Mazzetti.
In recognition of the importance of acknowledging staff members for
their hard work and achievements, the company recently started an employee story series to highlight workers from every sector at Rosendin, which has proven to be immensely rewarding.
Additionally, the company is committed to providing its staff with a safe and healthy workplace where accident prevention is paramount.
This culture of safety is accomplished through its highly trained safety professionals who diligently work to create an injury, incident, and impact free (I-3 Free) environment on every project.
I-3 Free permeates the entire organization, as Rosendin works to place this value above all else and strives to provide its people with the tools, equipment, and working conditions that will help them safely and efficiently do their very best work.
Having won the 2018 AGC Construction Safety Excellence Award, the company also boasts
over 90 qualified safety professionals and an above-average experience modification rating (EMR) of 0.68, further reinforcing its safety culture.
THE ROSENDIN FOUNDATION
Equally as important to Rosendin are the corporate social responsibility (CSR) practices that it engages in.
“We’re very focused on CSR and giving back to our communities. We established The Rosendin Foundation as the charitable arm of our company. We’ve been fortunate enough to have benefited from our success. It’s necessary to us that the communities we live and work in also benefit,” insights Mazzetti.
“The foundation also serves as a catalyst to encourage and expand the philanthropic endeavors of Rosendin and our affiliates’ employees.”
Established to positively impact the company’s surrounding communities, build and empower people, and inspire innovation, The Rosendin
Improve Project Execution
Foundation partners with communityfocused, non-profit organizations in 17 regions across the US to support health through emotional, nutritional, and occupational programs, with all financial grants used to support healthy communities.
Formed in 2020 as a 501(c)(3) charitable corporation, the foundation launched its efforts by donating $42,000 to 17 food banks where its employees work and live.
Despite being located in San Jose, CA, the foundation provides funding to non-profits throughout the nation alongside encouraging and expanding the philanthropic endeavors of the company.
“It’s great to see our employees get so excited about helping others. We’ve partnered with the American Red Cross, Boys & Girls Clubs of America, food banks, and many other charitable entities,” expands Mazzetti. Since its formation, the foundation
has also granted over $1.8 million in annual and emergency grants to local non-profits from Maryland to Hawaii.
Additionally, led by The Rosendin Foundation, is TRF Camp Build – a week-long free summer camp designed for sixth to eighth grade students across the US that aims to provide hands-on trade experience.
The camp focuses on successfully uniting the community by educating students about trade fundamentals, engaging them in projects such as creating lamps, stepping stones, and doghouses to donate to the local area.
Students also had the unique opportunity to learn from experts in the industry about safety, BIM, and heavy equipment operation.
RECRUITING AN ELECTRIC FUTURE
Currently, there is a significant shortage of skilled labor workers in the US. This is primarily attributed
to the effects of the pandemic and the greying out of the workforce. These caused a major disruption in the nation’s labor force and temporarily closed up to 120,000 businesses, leaving more than 30 million workers unemployed.
Specifically, there is a growing demand for trade professionals such as welders, electricians, and heating, ventilation, and air conditioning (HVAC) technicians, which is only projected to continue to grow.
This period of time in which approximately 50 million workers quit their jobs or retired has been referred to as the ‘great resignation’ and has caused widespread disruption across service industries, especially construction, which is expected to need at least 500,000 additional workers annually to meet demand.
Labor shortages are, understandably, bad for companies as the impact influences customers who are then
forced to wait longer for their needs and services to be fulfilled. It also results in delays, increased costs, and lower quality as individuals are forced to rush to meet deadlines.
Rosendin is facing this challenge head-on, ensuring that the company can continue to provide its services to customers in a safe, reliable, and successful manner well into the future.
“A lack of skilled workers in the nation and the retirement of older craftspeople places a focus on recruitment, which in turn brings a lot of new folks into a construction
setting that is alien to them,” informs Mazzetti.
“This requires a lot of training and diligence from the older hands and the entire firm so that everyone goes home in the same condition they arrived in when they came to work that morning.”
As a company that espouses ‘We Care’ as one of its core values, diversity and the inclusion of groups that had never considered or haven’t been the target demographic for skilled craftsmanship outreach is a priority for Rosendin.
The business is working to address this imbalance and highlight the need for more diversity in the traditionally male-dominated sector.
By recruiting and training a greater variety of people, not only will the company continue to prosper, but it will also find greater ideas, innovation, and talent for the future.
MODULAR POWER SOLUTIONS
Another great example of Rosendin’s prowess is Modular Power Solutions (MPS), Rosendin’s sister company and system integration business. In
only a decade, it has grown into the data center industry’s go-to solution for factory-built electrical and multidisciplinary solutions.
Led by Simon Harkins, MPS’ General Manager and another Rosendin Vice President, there are great things to come from MPS as the company tries to solve the greater, faster, and cheaper demands of clients while reducing its job site labor footprint –all while being union built in Texas. Established in 2011, MPS manufactures large-scale, complex, fully integrated systems, from
standard skid-based solutions for interior building deployment to fully weatherproof environmental enclosures for exterior standalone applications.
With the motto of ‘Excavation Through Innovation’, MPS has become the leading manufacturer of modular systems and the go-to for off-site solutions. This is accomplished by hiring the best people, committing to quality work, and prioritizing the customer experience.
It is not an everything-to-everyone sort of provider; rather, MPS focuses on industry sectors where it has extensive experience and proven results, including data centers, hospitality, mechanics, multifamily housing, pharmaceuticals, renewables, transportation, and utilities.
MPS delivers extensive engineering, product development, and deployment experience, continually seeking to lead its industry by inspiring current and future generations to build full-system solutions matched to customers’ most exacting demands.
As a wholly-owned subsidiary of Rosendin Holdings, MPS is driven to be a total solutions partner, with the end goal of complete satisfaction for every client through the company’s approach to crafting integrated systems and solutions.
Additionally, MPS matches its expertise to every project, no matter how challenging, from assisting with complex BIM coordination to integrating full electrical and mechanical systems and providing commissioning support in the factory and field.
The company is not afraid of challenging itself as it fully believes that relentless improvement is one of its defining factors.
The only way to fit everything inside a box is to think outside of it. MPS proudly does this by always being on the move and working toward better
and more innovative ways to improve and meet industry demand.
Through scalability, integration, and certainty, MPS delivers exceptional customer experiences supported by the highest quality solutions.
100 YEARS STRONG
Looking ahead to another century of shared success, Rosendin is working to continue its growth and expansion of service offerings across the US.
“Rosendin has grown at an 18.8 percent compound annual growth rate (CAGR) for the last 15 years,” insights Mazzetti.
“That demonstrates the confidence of our clients and our ability to successfully execute projects.”
Additionally, the organization has a number of projects in the pipeline it is excited about, including multiple sports stadiums, healthcare facilities, and data centers that will further cement Rosendin’s status as a premium company within the electrical contracting industry for decades to come.
No matter what the future brings, Rosendin possesses the right mindset, abilities, and determination to overcome any and every obstacle in its path, proudly continuing its longheld reputation of being the best and the brightest in the business.
Tel: 1.408.286.2800
marketing@rosendin.com
www.rosendin.com