sizes,rates &d e a d l i n e s ad
media
8.875” x 10.875” page size
FULL PAGE & COVERS
5.875” x 9.25” TWO THIRDS PAGE
3.875” x 9.25”
2.6” x 9.25”
7.875” x 4.5625”
HALF PAGE VERTICAL
HALF PAGE HORIZONTAL
ONE THIRD PAGE
AD COPY DUE: 23RD OF 2ND MONTH PRIOR TO PUBLICATION (Ad Creation Available) 3.875” x 4.5625” QUARTER PAGE VERTICAL
2.6” x 4.562”
7.875” x 2.29” QUARTER PAGE SPONSOR
PRESS-READY ADS DUE: 26TH OF 2ND MONTH PRIOR
SIXTH PAGE
AD FREQUENCY (RATES PER ISSUE)
2020
AD SIZE Back Cover Inside Front Cover Inside Back Cover Full Page Two Thirds Page Half Page Third Page Sponsor Page Quarter Page Sixth Page
1X $1,400 $1,325 $1,225 $975 $900 $664 $464 $377 $377 $243
6X $1,275 $1,200 $1,075 $875 $675 $498 $348 $283 $283 $182
12X $1,225 $1,125 $1,000 $850 $630 $465 $325 $264 $264 $170
info@outreachnc.com
to help older adults, families and professionals successfully navigate life after 50. Each month, we embrace the many ways that the Second 50 can be rejuvenating, rewarding, and sometimes challenging.” —AMY NATT Publisher, OutreachNC Magazine
OutreachNC.com | 910.692.0683
where
we are
Montgomery
OutreachNC.com
Moore
Harnett Cumberland
Robeson
9-COUNTY DISTRIBUTION AREA SERVING THE SANDHILLS AND SOUTHERN PIEDMONT
ONLINE
– Navigating Your Second 50 –
Lee
Hoke Richmond Scotland
Nonprofit Rates Available
676 NW Broad St PO Box 2478 Southern Pines, NC 28388
910.692.0683
“OUTREACHNC IS A COMMUNITY RESOURCE
Current and previous issues are available to readers through OutreachNC.com and Issuu.com with clickable links.
EACH R T CELEBRATING
NC
Guaranteed Placement 10% additional fee
3X $1,325 $1,250 $1,150 $900 $765 $564 $394 $321 $321 $207
2 0 2 0
OU
7.875” x 9.25” safe print zone
9.375” x 11.375” full bleed size
kit
advertising
YEARS
MAGAZINE
informative educational entertaining conversational homegrown
the
magazine
magazine is an award-winning, monthly lifestyle publication designed for “Navigating Your Second 50,” and reaching this growing baby boomer consumer demographic. Since printing our premier issue in February 2010, we strive to fill the pages with both features and informative columns. Articles showcase national and local spotlights in the Sandhills and Southern Piedmont. Expert columnists provide professional insight to help readers age with success. – Navigating Your Second 50 –
“I believe in the power of sharing – our stories, our thoughts, our failures and our successes. As I oversee OutreachNC’s monthly publication, I keep this in mind. The more we share, the more we connect. “ – Amy Phariss, editor
the
value Let us tailor a plan to help grow your business!
1. regional lifestyle magazine 2. educated, affluent age 50+ readership 3. 9-county coverage 4. 300+ FREE distribution points 5. reach 50,000 readers monthly 6. 95% or better market penetration 7. print/online accessibility 8. entertaining, original feature stories 9. informative columns by N.C. experts 10. reach a growing Boomer demographic!
REACH 50,000+ READERS MONTHLY
why
advertise
REACH ‘HIGH VALUE’ CONSUMERS: Magazine readers are better educated and have higher purchasing power. A LASTING MESSAGE: Consumers clip and save magazine ads for future reference. They provide a lasting, durable message with time to study a brand’s benefits. THE MOST INFORMATIVE MEDIUM: Magazines influence purchase behavior early in the decisionmaking process, giving readers ideas of what to buy, more so than newspapers or TV. FLEXIBILITY: Magazines provide opportunities for inserts, supplements, advertorials and a variety of size and positioning options to meet the advertiser’s specific creative needs. Older adults are rapidly becoming the largest market segment in society and POSSESS THE MOST PURCHASING POWER OF ANY DEMOGRAPHIC, according to a task force at the International Longevity Center in New York.
our
readers Our publication appeals to the older adult, the adult child, the grandchild and the professional who shares our passion to embrace The Second 50!
“The average reader of a branded magazine will spend up to 20 to 25 minutes with it.” Source: CMO by Adobe: “Digital-First Content Marketing: The Return of Print. http://www.cmo.com/articles/2015/1/22/digital_first_conten.html
“The perceived value of print can be seen in the way magazine subscribers get an emotional lift when their favorite magazine shows up in their mailbox.” Source: Why Print Still Matters for Marketeers. https://medium.com/@ennyman/why-print-still-matters-for-marketers-945871dbe0a
editorial
2020
calendar
JANUARY:
Intentional Living
JULY:
Simplicity
FEBRUARY:
Shades of Love
AUGUST:
MARCH:
House & Home
SEPTEMBER:
Good Works
OCTOBER
Food & Drink
APRIL: MAY: JUNE:
Science & Technology
Travel
Gardening
NOVEMBER
Lessons Learned
Pets
DECEMBER:
Celebrations