Drip Campaign Examples,Practices of Marketing Campaign
Drip Campaign
Drip campaign is a method used in direct marketing to acquire customers through lead nurture programs. It involves sending marketing information to prospects repeatedly over longer periods of time in order to nurture prospects or leads through the marketing funnel.
Example Drip Campaign Drip campaign can be employed to nurture prospect to a sale ready automatically, with no involvement from a marketing and sale team. This example shows the nurturing process could work.
HOW TO RUN SUCCESSFUL DRIP CAMPAIGN
Target Your Campaign You need to first plan and identify who you want to target with your drip campaign strategy.
Write Content & Test Test your content effectiveness and continuously evaluate which expect work best, review campaign goal and metrics like open and bounces.
Design Your Audience Make to easy and painless for your prospect to express preference regarding of messages, type of content they would like and how they would like to receive their content.
Utilize Your Tools Marketing automation tool also provide segmentation tools, social media connector, analytics and CRM integration that makes using email marketing campaign.
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