SEO vs. PPC Which Provides Better Value
Businesses, big or small, are realizing the importance of online marketing, mainly through search engines. It is estimated that 80% users find their desired destination through a search engine. Thus, it is very important for your brand to have a robust presence in the search engine results. Now you have to decide whether to use SEO (Search Engine Optimization) or PPC (Pay-Per-Click ads) to have a presence in front of your target audience. Article Source: https://medium.com/@outsourcingcompany/seo-vs-ppc-which-providesbetter-value-9d133704babb#.3kgiy8dy8