All That You Need to Know About Google Expanded Text Ads For targeting the right audience there can be actually nothing better than Google Adwords. According to a recent survey, in the last two years the average cost related to pay per click in Adwords has increased by almost 26 percent. This is good news and search marketers across the globe are constantly on a look out for improvements. There are six simple ways of making money fast with the help of Google Adwords. 1. Thorough research 2. You need to be specific 3. Pay attention to your landing pages 4. Control your spending by starting low 5. Pay attention to your ads 6. Make it meaningful As rightly said, Improvement is not enough. You also need innovation . This golden rule is applicable here also. Reputed PPC companies understands this and believe in coming up with well formulated strategies. Have you heard about Expanded Text Ads? Well, this is great news and is something to be excited about. Google always introduce a whole new set of improvements and features in the field of Adwords. There is lot of new information out there and you might actually require professionals help to understand it. As all eyes are set on the epic announcement and millions of
searchers wish to know it all. Read on to gather necessary information: 1. What do you understand by Expanded Text Ads? These are two times bigger in comparison to the present text ads. These have been designed to enhance your performance and presence on mobile search results with additional description and bigger headline. The best part is that these will appear on all devices (mobile and desktop).
2. What is the need for the change? This is being considered as one of the biggest changes in the world of Adwords in the last 15 years. Google has been thinking about creating Adwords to suit the demands of the present world. The first move in this direction was made in February, 2016 to offer unified experience and this was achieved by finishing the desktop’s right side ads. 3. How big are the Expanded Text Ads?
These are almost two times bigger than the present times Adwords text ads. You will be getting 140 characters of ad copy space. Are the headlines also expanding? Well, the answer is yes. When the advertisers get to use the Expanded Text Ads they will be getting two 30-character headlines. As of now, they are restricted to headline of 25-character.
4. Will the descriptions expand? The description line will be about 80-characters. They no longer have to use the description line of 35-characters. Everything right from Display URLs to CTR will be changing. You need to raise the level of quality score and be prepared for the change. With the Expanded Ads you will be getting two times additional space. Things are going to change in a remarkable manner in the field of PPC Adwords management. It’s time to make the most out of it.