Top 6 Tools To Make Your Digital Marketing’s Effort Easier
Whether you are a digital marketing company, a businessman or a blogger, you may spend a lot of time to manage a bunch of tedious tasks. In this digital era, it demands creativity and efforts to manage a large number of marketing projects such as online marketing campaign, website auditing, consulting, content management etc. but sometimes it is very difficult to manage both quality and quantity. What if something makes your task easier for you. Do not be surprised, there are numbers of tools which can automatically work for your routine tasks and save you hours. In this post, we have listed some of the best marketing tools which help to boost your marketing efforts. We have categorized these tools according to 3 digital marketing categories and their work nature which will eventually help you better understand them. The three categories are: 1. Search Engine Optimisation 2. Content Marketing 3. Web Analytics SEO Tools: 1. Google Search Console: Formerly known as Webmaster Tool. Google changed the name in May 2015 and now it becomes Google Search Console. Google Search Console is the tool that is used by every search engine marketer, website owner, web marketer and digital marketing company to monitor and maintain their website’s presence in Google search results. This tool offers you many features such as Google index, search appearance, crawl status, search traffic, security issues and many other resources. Because it’s a free service offered by Google , it can benefit to those who are looking for affordable digital marketing services.
2. Webbee SEO Spider: Developed by Webbee Inc. it’s a desktop base SEO Spider tool which swiftly crawls your website in the same way a search engine bot does. It gives website report on various things like Meta data, H tags, Sitemaps, internal links, response codes, anchor texts, keyword audit and much more which help to identify your website’s weakness and strengths. Those who are looking to add some serious growth to their marketing endeavor, then they must have this tool. It’s a paid tool having 30 days free trial.
Content Marketing Tools: 1. Contently: Contently is an award-winning content marketing solution which creates, connect and optimize your content. Whether you are working on a simple blog post or an interactive multimedia project contently has the tools like meaning ideation, teammate messaging, approvals, revising that streamline every single step of the content creation process. It makes easy for your content to publish on various critical channels such as blogs, social media, and email, so you connect with the larger audiences. It also optimizes content so the people easily find you on top SERPs.
2. Buzzsumo: Buzzsumo creates and shares your content in three stages: i) Research: It helps to discover what people are sharing the most in your niche and suggest what headlines,topics, contents work best for you. ii) Amplification: it also helps to find the important influencers in your niche which can help to share a guest post, interview, and link to your content. iii) Monitoring: It alerts whenever a new article or blog published around any subjects and you can use them to track the content of your competitors. It’s a paid tool having 14 days free trial.
Website analytic tools: 1. Google Analytics: Google Analytics is the best tool for analyzing your website information from various search engines. It analyzes information whether your website receiving more direct, referral, social, organic or mobile traffic. It also provides demographic, number of visitors on your website. It also tells what your visitors do on your website, how long they hang around and how they make their way through the sales funnel. It’s a free tool.
2. Kissmetrics: Kissmetrics is an analytic tool which helps the marketer to make a better decision in terms of marketing and overall growth decisions which lead to increase conversions. “Keep it simple� is part of the Kissmetrics which means they believe less is more. By simply providing what is important and what is not, marketers can focus on growing their business without trapped in massive data. Kissmetrics present users only the data they need to answer their most important questions. It's a paid tool having 14 days free trial.
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