Outstanding Professional Award 2012

2012

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CHAIRMAN, SUPERBRANDS MARKETING INTERNATIONAL INC. Karl McLean PRESIDENT & CEO, superbrands marketing international inc.

Harry Tambuatco MARKETING DIRECTOR, superbrands marketing international inc.

Nick Quiason CREATIVE DIRECTOR Danilo Barrameda, Jr. GRAPHICS DESIGNER/PHOTOGRAPHER Mikhaela Marie Regala PUBLISHED BY Superbrand Marketing International Inc. Superbrands Marketing International Inc. 1908, 88 Corporate Center Valero St. cor. Sede単o St. Salcedo Village, CBD Makati City PRINTED BY Infinite Labels SPECIAL THANKS TO Atty. Ian Ludovice, Nelie Villarete, Cristy Carigtan, Corazon Villanueva The logo is subject to copyright of Superbrands LTD. No part of this publication may be reproduced or transmitted in any form or by means, electronic or mechanical, including photocopying, recording or any other storage or retrieval system relating too all or part of the text, photographs, or logo types without written permission of the publishers.

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FOREWORD

Outstanding Professional Awards

Awards are a symbol, branded as such and given out to recognize excellence in a specific field,thereby certifying success. The rational for awards is to identify excellence and celebrate achievements. To enhance this recognition, the Outstanding Professional Awardees oversee the write-ups themselves. And to ensure center stage for the recognition, the awards are validated by Superbrands Marketing International Inc., the Philippines global brand arbiter for products and services.

The Outstanding Professionals Awards are launched to recognize professionals who have served as examples for nation building. Awards are limited to those whose passion has helped them achieve good while doing well.

This publication testifies to the goodwill and morally sound contributions our professionals have provided towards nation building.

The work of a professional is never done, so it is said. Sustained passion is needed to realize a brighter future through self improvement. It is needed to innovate and perfect when necessary any and all endeavors.

This commitment to improve our community is evident with the Personal Social Responsibilities the awardees carry. The commitment to preserve mother earth and improve the environment is of equal importance. All of these criteria are included in the Outstanding Professionals Award.

We salute our professionals for 2012.

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TABLE OF CONTENTS

Outstanding Professional Awards

Homobono A. Adaza II Lawyer, “Sui Generis�, True representative of the people

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Ansel B. Adriano Community Leader, Innovative Lawyer, Progress Driver

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Larry Brouhard English Language Professional for over 25 years in IT PR Business Solutions Development

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Roberto S.A. Dilino Certified Public Accountant

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Albert M.G. Garcia Marketing Entrepreneur, Civic Leader, Athlete

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Ramon Go The Successful Entrepreneur, The Professional Marketer

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Rudolf Kotik Founder of RK Franchise Consultancy / FIFA Filipino International Franchise Association Filipino International Franchise Association

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James Loverio Account Director at Hemisphere Leo Burnett Philippines Marketing and Advertising

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George D. Mercado Committed to Protect the Filipino

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Alan F. Paguia Lawyer, Academe, Constitutionalist

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TABLE OF CONTENTS

Outstanding Professional Awards

Felino Palafox Jr. Architect, Urban Planner

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Nicanor Perlas The President we missed out on

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Amparo Policarpio Industrialist, Marketer, Teacher

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Jose M. Roy III Lawyer

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Guillermo H. A. Santos Professor of International Relations and Journalism, Lyceum of the Philippines University, Broadcast Journalist and Political Analyst

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Rodolfo John Ortiz Teope CIRD, MBA, MPS, PhD, EdD, DSD, DES

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Tita Sugay Trillo Entrepreneur, Marketer

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Cyrus Paul S. Valenzuela Intellectual Property Champion, Anti-Child Abuse Advocate, Trailblazing Lawyer

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Alfred Vargas Acclaimed Thespian, Visionary Public Servant, Man of Action

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Perfecto R. Yasay, Jr. Lawyer, Civic Leader, Former Philippine Stock Exchange President

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Outstanding Professional Award

HOMOBONO A. ADAZA II

LAWYER, “SUI GENERIS”, TRUE REPRESENTATIVE OF THE PEOPLE

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was watching an interview of my father one evening in television. He was in his ebullient self as always, and I wondered aloud: Why has this man not become President? May be the question is not right, it should be: When will this man become the leader of our people? This could be the proper question now, as this country is in search of the right leader since the passing away of Ferdinand E. Marcos.

In the telling words of long time Speaker of the House of Representative of several Congresses and Minority Floor Leader of the regular Batasan Pambansa, “The national leader must have brains in his balls and balls in his brains. That’s what I like about you, Bono, you have this quality in a national leader of this country.”

Is it too late now to start this journey to the stars? I don’t think so. For one, my father can still play badminton for three hours in a mixed doubles game – anytime, any day and any place. Ask him, if you are a friend and a good badminton player and he will be there to play with you and your companions, especially if the girls are young and beautiful. But forget other games because as he tells everybody, there are only two things in his body that is hard, as of the moment, it is his cough and his hair. Other than that, everything else is memory.

But how do you explain his youth and vigor? It has nothing to do with women; it has something to do with his dreams for our people and the country. It is quite a departure from the ordinary. As his friends in his days at the University of the Philippines will tell you, Bon Adaza is sui generis – class by himself – but not in the sense of the senators in the Senate in the recent trial of Chief Justice Renato C. Corona. To compare my father to the senators is an insult and injustice to the man.

He must have taken after my paternal grandfather, Pedro A. Adaza, Jr., municipal mayor of Catarman, Camiguin, in Mindanao, where he was mayor for about twenty years. He was brilliant, charismatic orator, and a man of achievement. My father tells me that he knew only of one other person who could compare with his father in oratorical prowess – President Manuel Acuna Roxas.

My father is brilliant as a student, from elementary grades to a few years in college.

While topping his class from grade 1 to grade 5 in the Catarman Central School, he finished salutatorian only for one single reason – his father was an enemy of the

school principal. In high school, he ranked first from first year up to fourth year. He graduated valedictorian at the Misamis Oriental High School in Cagayan de Oro City. From there, he went to the University of the Philippines in Diliman, Quezon City as entrance school. At the University of the Philippines College of Liberal Arts in Diliman, he alternated between being a university scholar, with a required average of 1 up to 1.45, and as college scholar, with a required average of 1.46 to 1.75. He finished his pre-law with an average of 1.41, equivalent to magna cum laude.

It was in the college of law at the University of the Philippines in Diliman where he got involved with extra-curricular activities. Having edited his high school paper, the Misorien Torch, my father was not new to journalism or writing, in general.

In his high school years, he wrote essays, short stories and poems, both in English and Spanish. So as sophomore at UP Law, he took the Philippine Collegian editorial examination for the editor-in-chief of the official student publication of UP. He passed as one of the top three examinees from which was chosen the editor-in-chief of the paper by the Board of Management, composed of student representatives of 18 colleges and institutes of the UP then. He got a zero vote as he was neither a fraternity man nor a member of the University of the Philippines Student Catholic Action (UPSCA), whose members composed the Board of Management. In the succeeding two years, he took the Collegian examination, ending in top three, and became twice editor-inchief of the Philippine Collegian on an annual basis, the only UP student who has this achievement. He also became VicePresident of the UP Student Council, since it was prohibited for him to be elected President and at the same time editor-nchief of the Collegian.

My father was in his senior year in the College of Law gunning to graduate valedictorian of his class – one of the top three fighting for that singular privilege – but he lost out in the end because of his having led a student demonstration, when it was not in vogue then, for the purpose of election of a UP president to stabilize the academic situation in the UP. The demo led to the cancellation of the UP lantern festival and the advancing of the Christmas vacation. It achieved its objective - the election of the UP President.

He almost could not take the bar examinations in 1958 because the UP

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authorities questioned his moral character to take the bar as his diploma was withdrawn by the UP due to the demonstration. But the Supreme Court did not even require my father to answer the UP petition for disqualification except for him to present a certification from the Dean of the College of Law, Dean Vicente Abad Santos, that he, in fact, graduated from UP. My father, while in the College of Law, was a consistent member of the Order of the Purple Feather, the honor society of the college. At graduation time, he was elected into two international honor societies – Phi Kappa Phi, for over-all academic excellence and Pi Gamma Mu, for high academic excellence in the social sciences.

My father has been practicing law for several decades handling controversial cases like the Bingbong Crisologo case in the Supreme Court with Juan T. David –involving the burning of Ora Este and Ora Oeste in Ilocos Sur; the Haruta Case, as lawyer of Minister of Public Works and Highways Antonio Raquiza involving alleged graft and corruption in government; the Rufino Antonio case – involving election violence in the province of Batanes; as one of the lead counsels for several generals in1987 coup and the 1989 coup; as one of the lead counsels of the military exercise in 2003 at Oakwood, Makati City; as one of the lawyers of the Tala Estate case involving the ownership of the whole country by the Tallano family as shown in Torrens Titles denominated as OCT-01-4 and TCT T-408 TCT- T-498.

In December 1972, after the attempt on the life of First Lady Imelda Marcos at Plaza Miranda, he was arrested by the Constabulary Intelligence Task Force and kept as political prisoner for one year, six months and eleven days – eight months of which he spent in Camp Crame and ten months in Fort Bonifacio. After his release in 1974, he resumed law practice in Manila.

When Marcos called for elections in 1978, as one of the youngest leaders of the national opposition, he founded a regional political party, the Mindanao Alliance, in Northern Mindanao. His party swept the elections in Region Ten with the only survivor of the Kilusang Bagong Lipunan (KBL) ticket Vice-President Emmanuel Pelaez. After a week, the results were overturned making Pelaez number one and the true number one winner, Reuben R. Canoy landed number nine. Since my father was number two in the results, he ended up number ten – outside of the magic circle. Marcos,

Outstanding Professional Award

the brilliant and perceptive leader that he was, called Pelaez to Malacanang to ask Pelaez the true results of the election in Region Ten. Pelaez replied that it was not true that the KBL ticket got clobbered.

The true results, according to Pelaez, was - there were only two Opposition winners and they had to be proclaimed to avoid trouble in the region – Reuben Canoy and Homobono A. Adaza. On learning this, Marcos said, “Proclaim Canoy but not Adaza.”

In 1980, he was elected Provincial Governor of Misamis Oriental under his own party, as one of two Opposition governors out of 73 governors in the country. He was one of the leading opposition voices in the country that Marcos courted him to join the regime which, my father, of course, refused, out of principles and deep-seated conviction. The Americans secretly talked to him about running for President against Marcos but when the Americans learned that he could not be anybody’s stooge, they abandoned the project.

In the snap elections of 1986, he would have been the Vice-Presidential candidate of the Opposition had Cory Aquino not come in as presidential candidate. And in the canvassing of the results of the snap election in the Parliament, my father almost single-handedly fought the Marcos machine

leading to his earning the cognomen of “Mr. Asterisk” when he protested every election return as fake and spurious. It was the canvassing that initially precipitated the fall of Marcos. When the Cory government took over, Bon Adaza was a forgotten man, when he refused Cory’s enticement for him to be a Justice of the Supreme but which he refused, because the position was only good for old men. Such are the vagaries of politics and graveyards of men of vision and principles.

After parting with the Cory government on fundamental issues, he had also to defend himself as one of the accused in the 1989 coup before the civilian courts. The case against him was dismissed. Likewise, he had also to defend himself from several cases filed by the running dogs of President Gloria M. Arroyo for conspiracy to commit a coup, for obstruction of justice and for soliciting millions to finance the supposed coup. All the cases were subsequently dismissed for lack of evidence.

In the 2010 elections he also featured prominently as one of the lawyers for the Opposition questioning the legality of the elections before congressional committees, including the National Board of Canvassers, leading to his filing a case at the Supreme Court to declare a failure of election of

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2010, which is still pending with the Supreme Court.

With the recent Chief Justice Corona impeachment trial, he together with other citizens, like lawyer Alan Paguia and journalist Herman Tiu Laurel, questioned the constitutionality of the Articles of Impeachment and the subsequent trial.

And a week ago, he together with Paguia, Laurel and Uriel G. Borja filed a petition with the Supreme Court, questioning the constitutionality of the power of the JBC to recommend to the President nominees for Chief Justice and the power of the President to appoint a Chief Justice.

Bon Adaza, my father, has written four books in the past two years – Leaders From Marcos to Arroyo; Presidential and Emerging Upheavals; Beginning Hope and Change; and Ideas, Principles and Lost Opportunities. He is in the process of finishing another book, Corona Impeachment, which will be out by the end of the month or the first week of August.

Many people say that my father is brilliant, charismatic speaker, a topnotch trial lawyer, a prolific writer, a visionary, a patriot, a man of character and integrity – and most of all committed to God, country and the people, especially the poor and the underprivileged.

I am proud to be his son.

Outstanding Professional Award

ANSEL B. ADRIANO

COMMUNITY LEADER, INNOVATIVE LAWYER, PROGRESS DRIVER

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proud son of Sta. Maria, Bulacan, Atty. Ansel B. Adriano is a successful lawyer but he has taken the extra mile, finds time and continues to serve his beloved townmates. The son of former Bureau of Internal Revenue Regional Director Anselmo de Guzman Adriano, of Catmon, Santa Maria, Bulacan and university professor Adelpha Palencia Belano, of Libmanan, Camarines Sur, Atty.

Ansel Adriano is a product of the public elementary school system in Quezon City before he went to the Ateneo de Manila University to finish his High School in 1981.

In 1986, at the height of the EDSA People Power, he finished his Bachelor of Arts degree in Political Science at the University of the Philippines in Diliman, Quezon City, while working as a waiter at Dunkin' Donuts.

Thereafter, he enrolled at the Ateneo Law School in Makati and went on to pass the Bar Examinations in 1994 with a grade of 81.50%. He likewise garnered the 22nd place in the 1993 Civil Service examination with an average score of 90.13%. He is presently taking up his Master of Laws (LLM) at the San Beda Graduate School of Law. His long and successful 12year career in government started out as a Legislative Staff Officer in the House of Representatives, Director III in the Office of the Presidential Adviser for Political Affairs, Executive Director of the National Youth Commission, Consultant at the Department of Environment and Natural Resources (DENR) and Technology and Livelihood Resource Center (TLRC), Special Assistant to the Undersecretary for Local Government at the DILG. Atty. Ansel is a Lifetime Member of the Integrated Bar of the Philippines (IBP), Associate Member of the American Bar Association,

Association Internationale des Avocats de la Défense (International Criminal Defense Attorneys Association), International Law Association, Knights of Columbus, and the Santa Maria Batute Host Lions Club.

Atty. Ansel Adriano was also a Professor of Business Law and Taxation at the University of the East and St. Paul University. He moved to the corporate world in the year 2000 for the Gokongwei group, where he played a significant role in establishing the now flourishing Ministop convenience store chain. He is currently the Corporate Secretary of LVN Pictures, Inc. and the Senior Legal Manager of Kaizen Management Services, Inc. He is likewise a current Professor and Bar Reviewer at the Pamantasan ng Lungsod ng Pasay – College of Law.

In 2007, Atty. Ansel Adriano ran and won as Councilor in his beloved hometown of Sta. Maria, Bulacan; he garnered the most number of votes, which earned him the number one position. His victory in 2007 was a rare distinction in the history of Sta. Maria, Bulacan, not only for getting the most number of votes on his first try of running for councilor but also for being the first-ever Councilor elected in the town Sta. Maria who hails from Brgy. Catmon.

Though he is no longer in public office, Atty. Ansel Adriano continues his projects for the people of Sta. Maria, Bulacan; he currently serves as the Municipal Chairperson of the Liberal Party in Sta. Maria. He has instituted several programs in Sta. Maria that helped the municipality's economy; he blazed the trail for good governance in his town. Today, despite his busy schedule as a practicing lawyer,

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Atty. Ansel Adriano still takes time to extend a helping hand to the people of Sta. Maria.

Atty. Ansel B. Adriano has a decorated career as a lawyer, leader and public servant. For his achievements as part of the legal profession and his dedication in helping the people of this hometown, Atty.

Ansel B. Adriano is truly an Outstanding Professional of the Philippines.

Career Highlights Currently a Professor and Bar Reviewer at the College of Law of the Pamantasan ng Lungsod ng Pasay.

Currently the Corporate Secretary of LVN Pictures, Inc. Currently the Senior Legal Manager of Kaizen Management Services, Inc. In 2011, he was the National Chairman and President of the Pandayan ng Nagkakaisang Guardians Para sa Reporma at Kaunlaran, Inc. From 2007 to 2010, he was a Councilor of the Sangguniang Bayan of the Municipality of Santa Maria, Bulacan From 2000 to 2007, he was the Corporate Counsel, Robinsons Convenience Stores Inc. [“Ministop”], Robinsons Distribution Center, Inc. In 1997 to 1999, he was the Club President of the Quezon City Bukas - Palad Lions Club From 1997 to 1998, he was Executive Director and Chief Operating Officer of the National Youth Commission From 1995 to 1998, he was the Philippine Representative in Legalnett Consultants, Inc. in Scarborough, Ontario, Canada In 1995, he was the Chairman, Committee on Human Rights 7th ASEAN Law Students Conference, Bangkok, Thailand In 1995 to 1996, he was the Development Management Officer V Office of the Director – General at the Technology and Livelihood Resource Center (TLRC) In 1993, he took the Career Service Professional Examination and ranked #22 at the national level with a rating of 90.13%. He was invited by the Civil Service Commission to join the Best and the Brightest in the Bureaucracy Program.

From 1992 to 1997, he was the Director

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III and Head Executive Assistant in the Office of the Presidential Adviser for Political Affairs From 1990 to 1991, he was the Legislative Staff Officer VI, Committee on Ethics, House of Representatives Member, Integrated Bar of the Philippines Member, Inter-Pacific Bar Associations, Tokyo, Japan Member, Philippines - New Zealand Business Council Member, Santa Maria Batute Lions Club Associate Member, American Bar Association, Chicago, Illinois, USA

M e m b e r, I n t e r n a t i o n a l L a w Association, London, United Kingdom, Philippines Chapter Member, Association Internationale des Avocats de la Défense (International Criminal Defense Attorneys Association) Montreal, Quebec, Canada Member, Knights of Columbus, Holy Family Council 13332 Member, Pandayan ng Nagkakaisang Guardians Para sa Reporma at Kaunlaran, Inc.

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Personal Social  Responsibility • Member, Batute Lions Club • Member, Knights of Columbus • Member, Pandayan ng Nagkakaisang Guardians Para sa Reporma at Kaunlaran

Outstanding Professional Award

LARRY BROUHARD

ENGLISH LANGUAGE PROFESSIONAL FOR OVER 25 YEARS IN IT PR BUSINESS SOLUTIONS DEVELOPMENT

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arry Brouhard came to the Philippines in 1998 to write multimedia training packages for a Fujitsu hard-disk factory in Laguna. It was not, however, his first introduction to Asia. That all began May 27, 1963 when he landed at Tachikawa Air Base in Tokyo. He was an Airman 2nd Class assigned to duty as a radio equipment repairman at Yokota Air Base. Thus began a 49-year adventure into all things Asia.

Larry’s ten-year venture with the US Air Force ended in August 1972 when he left military life to study at Sophia University in Tokyo. After ten years of doing meaningful work, helping aircraft break things on the ground, he jokingly says he wanted to do something useless—he opted to study sociology and anthropology.

The decision was not surprising, really.

He entered the Air Force hoping to attend music tech school, become a great player and eventually play with Louie Prima. It didn’t happen. Instead, he was assigned to electronics tech school at Keesler Air Force Base, Biloxi, Mississippi in August 1962.

It was there he discovered that the U.S. could be very different, depending on the state. He likes to quote Dick Gregory, a popular black comedian at the time: “If my mama was dying in Mississippi, I’d go to the state line and mourn.”

Life in Japan After leaving the Air Force in 1972, Larry finished undergraduate studies at Sophia in 1974 and founded ICCS (Integrated Communications and Consulting Services) in 1975 as a graduate school project. His hope was to use the company as a vehicle to gather information for his graduate thesis. The company did better than the thesis and, by 1998, had grown to 65 ICCS professionals and more than 100 total in the ICCS Group. And yes, rather than sociology, the focus was on technology, specifically documentation, training, and advertising.

As a pioneer in Japan’s growing technical communications field of the mid- to late seventies, Larry was an early director of JSTC (Japan Society for Technical Communications). He continues to lecture and serve on the JSTC board. He is especially proud that his signature appears on more than 9000 national awards certificates yearly. It has been a long journey helping bring Japan’s excellent technology to the world. The journey continues.

Activities in the Philippines Although he never got to play with Louie Prima or to play jazz trombone anywhere, Larry has stayed active in broadcasting, Japanese to English overdubs, documentaries and ads, and use of his “big mouth” in myriad ways. In the Philippines he hosts For the Public Good on GNN, Superbranding on dzrj810am, and Building Bridges on egyolk.com. He also co-chairs the 3C’s Coffee Clutch on Friday afternoons at the Elks Club in Makati.

For the Public Good For the Public Good focuses on corporations, institutions and individuals who are doing good and doing it well. The hour-long weekly show hosts guests who are doing positive things in the areas of Health, Environment, Education, Agriculture, Animal Rights, Trash as a Resource, and Nation Building.

In health, Larry has hosted guests who advocate the modern approach, alternative approaches and the holistic approach to medicine. Consistent across all approaches is the advocacy of a healthy lifestyle and preventive health. Rather than focusing on drugs, advocates of these approaches emphasize not getting sick in the first place.

Great advice.

Larry is especially proud to have hosted and continue to host shows that invite representatives from the Philippine Society of Orphan Disorders (PSOD).

This organization supports families of children with rare diseases. These diseases are generally genetic and occur only once in 20,000 births, so they don’t get much attention. Through the efforts of PSOD and, Larry hopes, appearances on For the Public Good, the public will learn about these diseases and push legislators to enact a law that recognizes them. Every child counts.

With the environment, Larry has hosted the “Greenest Man on Earth” and an advocate of “Carbon-free Resorts.” Did you know that the production of cement emits more carbon dioxide than automobiles? And did you know that you can build a solar water heater for just a few hundred Pesos?

And did you know that you can study for three hours at night using LEDs powered by batteries charged by a small solar cell during the day? Total cost is about 300 Pesos. Every little bit helps.

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A college is offering unlimited scholarships. An innovator is building mini-malls hosting a convenience store, a library and a public toilet— all done using three 20-meter throw-away containers.

Focolare are building homes and schools, and Pepz Cunanan is teaching folks how to grow vegetables vertically on a meter or so of land. And so many more, doing good and doing it well.

“You can’t imagine the marvelous things I’ve learned hosting this show,” Larry says.

“There’s no end to the wonderful things people of good will are doing. Tune in to GNN on Destiny Cable, Wednesday nights at 9:00.”

Superbranding on dzrj810am Superbranding hosts executives from leading brands in the Philippines who speak of how they started and things they’ve done to succeed. “I love radio,” Larry says. “It’s free-wheeling and you can let it go where it’s going to go. And hosting with Sara Suguitan and Harry Tambuatco ensures there is never any dead air.” Larry always reminds the audience that time you enjoy wasting isn’t wasted time. He hopes you’ll waste some time with him, Sara and Harry every Wednesday morning at 10. Just tune in to dzrj810am, the Voice of the Philippines.

Building Bridges Larry has lived in Asia since 1963, mostly in Japan and the Philippines with excursions in Vietnam and Thailand during the sixties. Life in foreign lands is exciting, but not without pitfalls. Few escape those pitfalls altogether. So Larry was delighted when Isamu Kage invited him to help set up GMAG (Global Monitoring and Assistance Group), an NGO that will assist foreigners adapt to life in the Philippines.

Still in its planning stages, GMAG will eventually offer seminars nationwide on disaster preparedness, preparing for life here, and what to do when things go wrong.

The goal is for GMAG to be a one-stop shop for information, training and help.

On the Building Bridges show, Larry interviews guests who have lived abroad (and here) with an eye to showing how people survive and prosper in foreign cultures. The information gained through these interviews will eventually be in the curriculum of GMAG seminars and

Outstanding Professional Award

informational publications. Still in its early stages, GMAG will eventually be the go-to place for foreign residents from all countries.

3C’s Coffee Clutch Ike Señeres started the 3C’s Coffee Clutch in 2010 and invited Larry to co-host the weekly meetings. The purpose was to promote nation building and to coordinate CSR (corporate social responsibility) activities. “I’ve learned more at the 3C’s in a year and a half than I could have learned anywhere,” Larry says. “The participants of this extraordinary think tank have one thing in common: they all seek something better for Filipinos, especially the less fortunate.”

Some outcomes of the free-wheeling weekly sessions so far include a free clinic, a model barangay featuring self-sustaining agriculture, gassifiers to replace LPG, lobbying efforts to lower the cost of water, simplified composting for all, and more on the way.

The Clutch invites everyone who’s interested in nation-building to attend the weekly meetings. They’re held from 3:00 to 6:00 every Friday afternoon on the 7th floor of Corinthian Plaza, Makati.

Superbrands Philippines Larry is Managing Director at Superbrands, the only international award giving body in the Philippines. With presence in 88 countries, Superbrands has awarded more than 14,000 companies worldwide. Services include presence in broadsheets, supplements, and air time on radio and TV. Beyond helping outstanding companies get even better in their core activities, Superbrands Philippines provides advice on how to achieve sustainable CSR, one of Larry’s favorite advocacies. Superbrands helps companies show that they can do good while doing well. Learn more at www.superbrands.com/ph.

Having Heroes and Being One Early in his career Larry was encouraged to find models—heroes—ten years older, and to live so that he could be like them ten years down the road. Likewise, he was advised to conduct himself in a way that persons ten years younger would want to be like him ten years down their road.

“I try to visit and have lunch with my two heroes anytime I’m in Japan. Art Picotte (now 82) has been a close friend for 43 years. Father Bill Currie (77) was my dean in graduate studies at Sophia and has become a dear friend over the years.

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These two remarkable people have done much to teach me how to live. I’m a clown at heart, but with their guidance, I try to tone it down so that folks ten years younger may want to use me as a model,” Larry says.

“I love living in Asia and the most important thing I’ve learned over the years is If you want a friend, be a friend.”

Personal Social Responsibility Community

“For the Public Good” and “Building Bridges” TV host, Friday Klutch meetings with local industry leaders at Elks Club, Makati to promote business and manufacturing for sustainable  community development.

Promotes the Philippine Society of Orphan Disorders.

Environmental

Hosted the “Greenest Man on Earth” and an advocate of “Carbon-free Resorts.”

Outstanding Professional Award

ROBERTO S.A. DILINO

CERTIFIED PUBLIC ACCOUNTANT

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o.4 Isagani St. Acacia Malabon Metro Manila  (02) 285-4948  rdilino_cpa@yahoo.com.ph.

Dedicated CPA with more than thirty years of experience developing and implementing financial systems, strategies, processes and controls that significantly improve P&L scenarios. Expert in establishing accounting functions, systems and best practices; costreduction, automation and tax strategies; and lasting business relationships to ensure goalsurpassing fiscal performance.

There is a need to celebrate the profession of our Philippine Auditors who have taken on the cudgels to improve tax collection for a fair and balanced assessment of what we should pay towards a nation building effort that is sustaining. This is the profession that Mr. Robert Dilino has chosen rather than to engage in quick get-rich schemes many adhered to. The brand Robert Dilino is all about his deliverables as a professional auditor first and foremost. A consistency that has seen decades of professional services culminating in a rich client base of responsible citizens skewed for responsibility for their country today enjoying a brand integrity towards his profession.

The general definition of an audit is an evaluation of a person, an organization, systems, processes, business and enterprise, project/s or product/s. This traditional definition is no longer limited to its accounting discipline. The term most commonly refers to audits in accounting, but similar concepts also exist in project management, quality management, water management, and energy conservation. Audits are performed to ascertain the validity and reliability of information; also to provide an assessment of a system's internal control. The goal of an audit is to express an opinion of the person, an organization, system (etc.) in question, under evaluation based on work done on a test basis. Integrity is of the essence.

Due to constraints, an audit seeks to provide only reasonable assurance that the statements are free from material error. Hence, statistical sampling is often adopted in audits. In the case of financial audits, a set of financial statements are said to be true and fair when they are free of material misstatements – a concept influenced by both quantitative (numerical) and qualitative (actual/ physical) factors. But recently, the argument that auditing should go beyond just true and fair is gaining momentum. The roles of today’s auditors are expanding towards their responsibility to community as a whole and its nation building effort.

Auditing is a vital part of accounting.

Traditionally, audits were mainly associated with gaining information about financial systems and the financial records of a company or a business. However, recent auditing has begun to include non-financial subject areas such as safety, security, information systems performance, and environmental concerns.

With nonprofit organizations and government agencies, there has been an increasing need for performance audits, examining their success in satisfying mission objectives. As a result, there are now audit professionals who specialize in security audits and information systems audits.

There are the unscrupulous practices recently outmaneuvered by the bigger audit firms to subjugate the independent practitioners to force the industry to subject taxpayers to up the kitty so to speak to their misery. Big firms are not necessarily correct for the Filipino entrepreneurs who compose a majority of the enterprises in the country.

The Philippine Professional Regulatory Commission - An audit must adhere to generally accepted standards established by governing bodies. These standards assure third parties or external users that they can rely upon the auditor's opinion on the fairness of financial statements, or other subjects on which the auditor expresses an opinion.

The Definition for Audit and Assurance Standard – "Auditing is the independent examination of financial information of any entity, whether profit oriented or not, and irrespective of its size or legal form, when such an examination is conducted with a view to expressing an opinion thereon."

The Professional Regulation Commission was first created as a national government agency by Presidential Decree (P.D.) No. 223 dated June 22, 1973, signed by then President Ferdinand E. Marcos. It was previously called the Office of the Boards of Examiners created

by Republic Act No. 546 on June 17, 1950, under the Civil Service Commission (CSC).

The PRC became operational on January 4, 1974 with the assumption into office of the first set of appointed Commissioners and Associate Commissioners. The PRC was placed under the Office of the President for general supervision and coordination. The Implementing Rules and Regulations of P.D. No. 223 was promulgated on December 9, 1974. Under P.D. 223, professional regulation was standardized for the thirtythree (33) professions then under the PRC. The PRC Coat-of-Arms designed by the Heraldry Commission was officially adopted on February 1.

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The year 2010 saw the approval of The Roadmap to Quality Professional Regulation as the short and medium-term strategic plan of the Commission. A Committee on Research was created to screen and approve all requests of PRC data for use in individual researches, ensure the confidentiality of the data and to monitor and supervise the research undertaking. The PRC and CHED issued a circular requiring State and Local Universities and Colleges to secure an authority from CHED to operate board programs and for PRC not to admit applicants for licensure examinations effective January 2011 from educational institutions which failed to comply.

Roots Born from a simple family Robert had to convince his father education was the only real strategy towards any success. This proved to be difficult with multiple siblings struggling for a tertiary education. Determination and the pursuit for financial independence early on in life allowed Robert to succeed. Initially enrolling in business administration and into law were the first ideals which however proved to be inutile with the costs of education rising above available means. The knack for accounting and the ease in comprehension over what we call debits and credits paved the way for his profession. Robert settled down early with a family to ground his pursuits.

A stable and sustaining practice into audit stabilized his disposition, however, forever venturing out into business on real estate and development complemented his profession.

Core Competencies • Auditing • Tax Consultant • Risk Analysis and Management • Installation of IT-Based Financial System Experience CPA PRACTITIONER (1975 – Present) RDilino Accounting Office Malabon City A professional accountant recognizing his expertise within the areas of accounting and compilation services, business law and taxation. Also assists individual and corporate clients in preparing tax returns and maintaining financial records as well as performing other accounting and auditing services as needed.

Consultant/Comptroller (2008 – Present) JC CUA Group of Companies Virac, Catanduanes Duties include supervision of the following:

Outstanding Professional Award

• Establishing and maintaining cash controls and reconciling of general ledgers and bank statements.

• Provide assistance to the senior authorities in preparing the annual budget and also the annual audit.

• Adhering and implementing the financial procedures and policies, set by the higher management.

• Supervising investments and cash reserves.

• Monitor data entry systems and procedures.

• Prepare and systematically maintaining all the supplier accounts.

• Preparing income statements and also keeping tabs of transactions and their entry in the computerized accounting database.

• Classifying and maintaining financial files and records according to year.

• Working on the preparation of quarterly reports, monthly financial statements and balance sheets.

• Maintaining records pertaining to the financial systems.

• Maintenance of filing systems, security systems of documents, maintaining insurance coverage, responding to customer and employee queries.

• Assist management for the formulation of vital corporate decisions.

Consultant/Internal Auditor (2010 – Present) LIRAG Group of Security Agencies Malabon City Responsible for the timely execution of risk-based internal audits in accordance with the annual audit plan, as well as assisting with other audit matters and projects.

Also conducts risk assessment of assigned department or functional area in established/ required timeline, establish risk-based audit programs, determine scope of review in conjunction with the Audit Manager and review the suitability of internal control design. Conduct audit testing of

specified area and identify reportable issues and dimension of risk, determine compliance with policies and procedures and verbally communicate findings to senior management and draft comprehensive and complete report of audit area. Assist management for the formulation of vital corporate decisions.

Acting Finance Manager/Consultant (2003 – 2005) Cummins Sales and Service Philippines Mamplasan, Binan Laguna Provide support to operations group, through information analysis, preparation of operational data for publication to various constituents throughout the company (Management, Sales, Product Management, Operations, etc.) who rely on/benefit from the information to make informed business decisions. Primary responsibilities include assisting operations team in the Monthly Operations Review, identification of areas for cost reductions and operational improvements, annual budget process, periodic forecasting, and periodic analysis of operations performance. Assist management for the formulation of vital corporate decisions.

Other Businesses PROPRIETOR/Trader, Contractor & Real Estate Developer RDILINO Enterprises Malabon City Engaged in trading of construction materials with office and warehouse located at Cagayan Valley Road, San Ildefonso, Bulacan. The enterprise is a fabricator of steelworks and has ongoing projects in Bulacan, Baguio City and Lipa, Batangas, developing its own prime real properties at the aforementioned sites.

Education & Credentials Bachelor of Science in Business Administration, Major in Accounting University of the East, Manila (1969 – 1974)

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Certified Public Accountant PRC Manila (1975) Vice President for Operations PICPA NMMC (2011-2012) President PICPA NMMC (2012-2013)

Personal Social Responsibility Community

Conduction of Annual Affairs for Junior Philippine Institute of Accountants (JPIA) through PICPA NMMC (University of the East, Caloocan City) Annual Feeding Program and Gift Giving for CAMANAVA Street Children through PICPA NMMC Annual Operation Tule Project for CAMANAVA Residents through PICPA NMMC Annual Donation of Books and School Supplies for CAMANAVA Elementary Students through PICPA NMMC Annual Mothers’ Day Gift Giving at Correctional Institution for Women in Mandaluyong City through PICPA  Metro Manila Region and Chapters Annual Donate-a-Wheelchair Project Annual Livelihood Projects for CAMANA Residents

Environmental

Annual Tree Planting Project through PICPA NMMC

Outstanding Professional Award

ALBERT M.G. GARCIA

MARKETING ENTREPRENEUR, CIVIC LEADER, ATHLETE

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lbert M.G. Garcia was born in Manila Philippines on November 19, 1947 but grew up in Spain where he spent his early childhood, start of schooling and the formation of his football education at the Colegio de Buen Consejo in Madrid.

Returning to the Philippines, Albert studied in De La Salle College from grade school, high school and college finishing with a degree in Bachelor of Science in Business Administration majors in Marketing, with “ Masters in Football and Athletics”.

Albert was a member of the Philippine National Football team from 1966-71. With outstanding international performances scoring goals against Burma and China and ably representing the country in countless tournaments, with a reputation of a prolific goal scorer as a striking forward.

In 1997 Albert was inducted into the De La Salle University - Sports Hall of Fame for Football in recognition for his contribution to Philippine football and as a member of all NCAA football teams from Juniors to Seniors.

A hasty and unplanned departure within a week after the lifting of habeas corpus in September 1971 as he states for “health reasons”, his euphemism for front line involvement in the student demonstrations, Albert landed in Sydney and lived in Australia for 25 continuous years.

Albert owned and managed an import and wholesale food company under the name Philippine Food Products Pty Ltd which in 1976 pioneered Asian food marketing with national distribution of company owned brands of products from Thailand, Indonesia, Korea, China, Malaysia, Vietnam and of course from the Philippines. The nationally recognized brands were Dragon Bowl, Tropical Harvest, Wayang, Yangban, Pescador, Palm Tree, and Lasang Pinoy.

The company was also the distributor of Rufina Patis, Silver Swan, Knorr products, Kopiko candies, Indomie Noodles, Chaokoh, Mama Sita products, ABC Soy Sauces, Marca Pina , Oishi, Freshway, Reysons, Mae Sri and many others.

Albert is credited to have contributed to changing the culinary direction of Australia with his early introduction of Asian food products into the marketplace.

Returning to the Philippines in 1996, Albert established Garsworth Consulting Australasia a trade development consultancy banking and capitalizing on 30 years commercial experience in Australia,

South East Asia and Indo China. This experience enabled him to fully appreciate cross-cultural considerations of doing business in the Asian Pacific Region from an international perspective and assists foreign investors looking at the Philippines as an investment destination.

Albert unselfishly shared his commercial experiences as a regular resource speaker at trade seminars sponsored by various government agencies such as the Department of Trade and Industry (DTI) Philippine Chamber of Commerce and Industry (PCCI), Technology Livelihood Resource Center (TLRC), Center for International Exhibition and Mission (CITEM), Bureau of Export Trade Promotion (BETP) and Philexport.

Albert was made an Honorary Investment and Trade Representative (HITR) in 1999 appointed by the then Secretary of the Department of Trade and Industry.

Garsworth Marketing Inc. was concurrently established to undertake various trade opportunities including the marketing of food supplements with company brands like C-Lium Fibre, Gargol, ABW Leaves of Life, Nyte-E lotions., CranUTI Nature’s Relief with national distribution at major drugstores, health food stores and supermarkets.

President & CEO - Whealth Inc. was formed in 2007 following the success in pioneering the marketing of fiber supplements, Albert now popularly known as the Father of Psyllium Fiber with the introduction of the high successful C-Lium Fibre brand in the marketplace. A company restructure was undertaken to concentrate in health and food supplements of existing

brands and the addition of new innovative game changing products and brands such as Megafiber, Brainmaster, and Goutritis, with even more exciting products and brands in the pipeline.

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Chairman - Philippines Au s tra l i a B u s i n e s s Council (PABC) Albert M.G. Garcia is currently the Chairman of the Philippines Australia Business Council. The PABC is the officially recognized private sector representative in the bilateral relations between the Philippines and Australia.

Since 1975 the PABC has advocated, protected and advanced the interest of Philippine private sector and instrumental in facilitating communications lines between the two governments.

President - Chamber of Herbal Industries (CHIPI), an industry organization composed of more than 70 SME companies engaged in the health, herbal and food supplements. CHIPI advocates for the promotion and protection of the commercial interest of its members and the advancement of herbal and traditional medicine as a major contributor to the reduction of national health costs.

The herbal & health supplement is considered a “sunrise” industry with association alliances within ASEAN and long ranging implications arising from regional harmonization due to AFTA currently underway.

Rotarian - Albert is a Past President of Rotary Club of Forbes Park and Chairman and Chief Administrator of Philippine Rotary Watch, which he conceptualized and formed in 2001. Rotary Watch is an on going alliance for peace and order between Philippine Rotarians and the Philippine National Police (PNP).

Rotary Watch is composed of 25,000 Rotarians from 10 Districts and 840 Rotary Clubs throughout the Philippines.

The role of Rotary Watch is for Rotarians all over the Philippines to advocate for the citizens to “Obey the Law”. And as additional eyes and ears for the PNP, the Rotarians are tasked to provide police assistance when required and to encourage and promote community participation and involvement in law and order.

Outstanding Professional Award

Philippine Rotary Watch has become a template and model for Peace and Order that is being replicated by Rotary Clubs internationally.

BRAFE GOLF: Golfing for Education - Chairman Albert is an avid and accomplished golfer participating and winning consistently in various amateur golf tournaments. As part of his education advocacy, and together with like minded friends, he has combined golf and education scholarships to form BRAFE GOLF – Golfing for Education, now on its 7th year, this annual golf tournament raises scholarship funds for deserving students who otherwise cannot afford an education.

The direct beneficiary of the funding is the Foundation for Sharing a La Sallian Education (FSLE) which was established

by La Salle Brother Rafael Donato FSC (+) Culture and Orphans: annually during Christmas and for several years now,

Albert personally hosts 1,800 orphans and disadvantaged children and treats them to a merienda and to watch a matinee performance staged by Ballet Philippines at the Cultural Center of the Philippines (CCP). This undertaking is from a vow made to share his blessings. Feed the children with aspirations and stoke their imagination.

Football and Education – The Albert M G Garcia Football Scholarship at the De La Salle University is Albert’s way of “giving back to the sport” which he states to have contributed immensely to forming much of his character of self discipline, determination, tenacity, perseverance and health & fitness regime and philosophy.

The AMGG Football Scholarship is open to aspiring football players who are unable to afford to finance their education but must be able to maintain academic standards.

Albert finds serenity from gardening and as a Scorpio loves the water and Koi fish. He enjoys the company of his pet dogs - Bull Mastiffs and Rottweilers. He has climbed

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Mt Makiling, Mt Pinatubo, Mt Apo, and Mt Kinabalu. He rescues pythons and releases them in areas that pose less danger to the snakes. He is an environmentalist and a conservationist, loves nature and travels extensively. He enjoys different cuisines and constantly looks for new and exotic food products.

Albert is the very proud father and co-parent of Laurindo, Carmela and Paolo all accomplished in their own fields of professional endeavors.

Personal Social Responsibility 

Community

Chief Administrator of Philippine Rotary Watch

Environmental

environmentalist and a conservationist, loves nature

Outstanding Professional Award

RAMON GO

THE SUCCESSFUL ENTREPRENEUR, THE PROFESSIONAL MARKETER

B

orn on December 29, 1955 in Manila, Ramon Go was reared in a traditional Chinese- Filipino family.

His father, an entrepreneur of the times then catered to the immediate markets available to him in Binondo, Chinatown. Times were difficult but failure was not an option or put simply the family would have collapsed.

The economy was on the rise with Uncle Sam finishing the war with reparations well on their way. However the environment was battered and democracy was identifying what it was. The free market economy was loosely structured and opportunity was available only to those who sought it out.

Ramon’s father always believed in a good education for his family, so much so put Ramon through the rigorous training of the best Chinese schools could offer.

By its very nature, Xavier School was the college preparatory school which offered a three-level curriculum: Early Education, Grade School, and High School. As a Jesuit academic institution, its basic educational philosophy is based on the principle and tenets of the Ratio Studiorum and the 400year old tradition of Jesuit education: the formation of an individual who is a product of a truly liberal education, with a special concern for the development of personal discipline, and a drive for the pursuit of academic excellence. Xavier School subscribes to the Ignatian philosophy of “Formation for Mission” —a formation based on a deep experience of God’s love that leads to a personal conversion and a commitment to Christ’s mission. This is a process that enables the person to appreciate his God-given gifts, develop them in order to use them in the service of others. Xavier is one of three ChineseFilipino schools established in the Philippines by Jesuit missionaries who were expelled from China in the 1950s.

Its special mission to the Chinese-Filipino community is to be a bridge in the following senses: Evangelization – To be a bridge between Christ and the Chinese Filipinos so that they will know Him, love Him, and follow Him in their lives. The challenge today goes beyond baptizing Chinese Filipinos to encouraging them to practice their faith both sacramentally and morally.

Integration – To build a bridge between the Chinese Filipinos and the Filipinos: to be a center of dialogue between the Christian and non-Christian faith, and the Filipino,

Chinese, and western cultural traditions— hence, to serve as an instrument for the integration of the Chinese-Filipino into the life of the Filipino nation. Ironically today, most Chinese Filipinos have been integrated into Philippine society. The challenge we face is how to re-integrate our students to their Chinese heritage, especially given the growing importance of China in the world. Xavier played a very influential role in Ramon’s life throughout the years as he developed into manhood to be the father he had taken on to be. Family is sacred and the only priority over any successes after all in the end is all but family, Ramon advocates.

The Ateneo de Manila was the bastion for a premier college education and there Ramon rooted himself into society as a Filipino during his tertiary education. The Ateneo de Manila University is a private teaching and research university run by the Society of Jesus in thePhilippines.

It’s origins in 1859 when the City of Manila handed control of the Escuela Municipal de Manila in Intramuros, Manila, to the Jesuits. It was then a statesubsidized school. It became a private school during the American occupation of the Philippines, and has moved from Manila to its current location. It received its university charter in 1959.

It was granted Level IV accreditation-the highest possible level—from the Commission on Higher Education (CHED) through the Federation of Accrediting Agencies of the Philippines (FAAP) and the Philippine Accrediting Association of Schools, Colleges and Universities(PAASCU). It was reaccredited at the same level, and was likewise granted Institutional Accreditation by the same body in 2011, the first time that both citations were awarded to a university simultaneously. Its Loyola Schools programs were also awarded Level IV reaccreditation, the first time that a Philippine university was granted both Level IV program and institutional accreditation.

It is also one of few universities granted autonomous status by CHED, which likewise recognizes a number of the University's programs and departments as Centers of Excellence and Centers of Development.

The family business was always traditionally sacred to the Go family as

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Chinese families would practice so much so, Ramon was lured into taking over where his father had left off. His siblings were likewise indoctrinated into the family’s successes prompting an enduring trait to sustain this. The company was established in 1984 selling pails, basins and utility cans to address the perennial water shortage of Metro Manila. This was an example of how chaos and misfortune rears its opportunities well hidden from the public eye. It established its first manufacturing concern in 1990 and began producing other household wares.

Responsible for establishing the Orocan brand, with brand variants like Koolit and Caha de Oro , Kitchen Queen and lately launched Food Server and Storage line called Cucina Uno and the new mobile tissue holders called TPod. Ramon Go today steers the company at the helm keeping the morals and values he was evolved into. He is always introducing innovative marketing ideas for the Orocan brand as he expands the brand variants and compliments however always deeply rooted to the examples he has learned growing up. The company is virtually expanding its lines, improving its products with a sustaining fervor and will always continue to serve the community.

The Simply Life is exemplary of Ramon today in spite of his business successes never taking anything for granted compliment with the discipline he has nurtured over the decades. Ramon adheres to helping people be it for job opportunities, outsourcing for products or simply respondent to charities. His social responsibilities are taken seriously as he likewise today stands as the example for his family. Ramon is consistent with “do as I say and do as I do” forever setting the example to his family, his staff, his associates and to the rest of the community. The barangays that sponsor the manufacturing sites are grateful for his management never putting aside his fortune without helping the community.

An entrepreneur is an enterprising individual who builds capital through risk and/or initiative. The term was originally a loanword from the French. Entrepreneur in English is a term applied to a person who is willing to help launch a new venture or enterprise and accept full responsibility for the outcome. "One who undertakes an enterprise, especially a contractor,

Outstanding Professional Award

acting as intermediatory between capital and labour" is an entrepreneur. He leads the organization and also demonstrates leadership qualities by selecting managerial staff. Management skill and strong team building abilities are essential leadership attributes for successful entrepreneurs.

Management ability and team-building are essential qualities of an entrepreneur.

They emerge from the population on demand, and become leaders because they perceive opportunities available and are well-positioned to take advantage of them.

They may perceive that they are among the few to recognize or be able to solve a problem. The most significant influence on an individual's decision to become

an entrepreneur is workplace peers and the social composition of the workplace.

The ability of entrepreneurs to innovate relates to innate traits such as extroversion and a proclivity for risk-taking. The capabilities of innovating, introducing new technologies, increasing efficiency and productivity, or generating new products or services, are characteristics of entrepreneurs. Entrepreneurs are catalysts for economic change. They are our Nation Builders!

We have found the Professional in Ramon Go characteristic of the entrepreneur idealized towardsNation Building. Orocan is a sustaining Superbrand earning for its self “Superbrand “Philippines Choice” 2012 – 2014. “Kudos”

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Personal Social Responsibility  Community Guardian to the Barangays that host his manufacturing sites.

Environmental Advocate towards garbage and flood management.

Outstanding Professional Award

RUDOLF KOTIK

FOUNDER OF RK FRANCHISE CONSULTANCY / FIFA FILIPINO INTERNATIONAL FRANCHISE ASSOCIATION

T

he Expert in the Franchise Business” The popular tagline tantamount to the success of the Company; RK Franchise Consultancy, a franchise consulting firm that develops businesses into franchise systems and helps in achieving the /Small “and Medium Enterprises/ SME’s ultimate goal, which is to expand with the professional launches of franchised outlets. The company is known for its founder Mr. Rudolf Anton Kotik (or RK as most of his clients and friends fondly call him) – the franchising professional, Founder & CEO since 1995 in the Philippines.

Rudolf was born in Vienna, Austria in the late 50’s from a housewife as a mother and a wine-producing police officer with only one sibling. Rudolf graduated Hotel and Business Management. He has fathered 5 children that are now international residents; from Austria with Anthony Edgar and in the Philippines from Negros, Katrina and in Cebu; Kathleen Samantha, Sheena Kay and Rolf Benj his youngest now at 13 years old as of this writing.

Who wouldn’t know of this man behind the company who was successful in assisting close to 500 Filipino companies to develop profitable franchise systems expanding to over 12,500 franchises today?

RK Franchise Consultancy has exported some 25 franchise concepts as it continues to develop even more Filipino innovations worldwide. RK was able to conquer the 4 continents from Asia, Europe and Oceania to the Americas. To mention a few, among its clients are restaurant giant-chains such like “Gerry’s Grill”, “Rai Rai Ken”, “Mongolian Quick Stop”, “Mandarin Tea Garden” and “Mooon Café” located in Metro Manila, Cebu and Davao. Strategic professional directives were extended to small businesses alike such like the food carts which became a big hit in the markets exemplified by “Thirsty?”, “E&E’s Takuyaki”, “El Bonito’s Pizza and Potato Madness”. Franchising was extended further to non-traditional products and services such like in educational institutions; the “Asian Institute of E-Commerce”, retailing stores like the “House of Praise” and in the service sectors with Companies like “Tips N’ Toes”, “Hortaleza”, “Nailaholics” and the “Grand Royal Spa”. Lest we forget RK has innovative franchises even for entertainment like the “Bubi”. One of its “

non-traditional franchise clients is a fast growing company in petroleum retail, the “Phoenix Petroleum” which opened their first two petrol stations in Davao.

Being the professional and expert in the field, RK has authored the best selling book titled “All about Franchising” now available digitally. Excerpts are regularly published in the franchise newsletter, the “FranchisingPH magazine” published every other month with over 30,000 printed distributed nationwide and is likewise online at www.franchising.ph. The CDbook is a comprehensive analysis towards educating entrepreneurs about franchising specifically in the Philippine context but with a professional approach. The newsletter aims to update people with the latest trends in franchising, its newcomers in the market and the latest franchising trends. RK has also launched the popular franchise website www.rkfranchise.com and www.franchise.ph to cater to the online enthusiasts. The RK Franchise Consultancy is active and participates in trade expositions nationwide such like the Manila Food and Beverage Expo, World Food Expo, Franchise Asia, Asian Food Expo and many more. One of the priority goals of the RK Franchise Consultancy was to have a singular dedicated Franchise Expo which was launched in Cebu and Mindanao. The success gave rise to its repeat performances in 2000 and 2006 respectively. RK believes in discovering and developing even more franchise innovations for the rest of the Philippine archipelago outside the metropolis. In the expos, different companies nationwide were given the opportunity to reach out to the Visayas and the Mindanao markets.

Never simple, never so easy..!

A combination of hard work and intellectual marketing skills are needed to come up with ideas to end up with great results. RK’s presence in the Philippines for more than two decades has earned him the respect in franchising with integrity unmatched. He is proud to announce he is local and already a Filipino allowing him to communicate to Filipino clients as well as relate to their sensitivities. To talk of his professional experiences, in 1978 to ‘84 RK joined the first worldwide leading fast-food chain with Europe’s Franchise Division. In 1984 to 1986, he became the Hotel Chain Franchise Director, then on to a Franchise Consultancy in 1986 as the

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Franchise Development Consultant. Since 1995 the RK Franchise Consultancy’s was born to innovate.

RK’s popularity in the Philippines paved the way for many TV appearances and radio interviews. These shows were conducted to share the franchising knowledge and expertise to different audiences. He is also a contributing writer for many magazines and newspapers circulated nationwide.

Invitations from different organizations and educational institutions have become the norm as RK actively participates to serve the Filipino audiences. Last year saw the partnered with SM Global Pinoy to conduct franchise seminars in 28 SM Global Pinoy Centers/GPC nationwide. The partnership aims to promote franchising to GPC members as a way of investing their hard-earned money abroad.

The 188 square meter main office of RK Franchise Consultancy is located in Unit 104 Minnesota Mansion, 267 Ermin Garcia St. Cubao, Quezon City. The Cebu office is in Unit 11 St. Patrick Square, Don Ramon Aboitiz St. Cebu City. The central office accommodates the Manila and Luzon clients while the Cebu office takes care of Visayas and Mindanao clients. To ensure that all potential clients are addressed, RK introduced representatives/agents in non-traditional locations in Tacloban, Zamboanga, Butuan, General Santos City and more. RK Consultancy participates with the government regulatory offices of the Department of Trade and Industry and the Intellectual Property Office of the Philippines. At DTI, the agency is assured of all franchise business registrations to weed out “fly-by-night” operations. At RK Franchise Consultancy, franchisers and franchisees are handled professionally and developed to become authorized members of the FIFA Filipino International Franchise Association, an Association of Franchisors in the Philippines. RK prepares the Franchise Disclosure Information required by the DTI Bureau Order 1014 of 2010 to operate business systems towards potential franchise buyers. RK ensures that all his clients have their trademarks registered with the IPOPHL. The trademark is the heart of franchising which is why he requires all clients to be protected with their trademarks and trade names for identity and for brand recognition for protection to avoid fraud.

RK Franchise Consultancy is also a member

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of Philippine Franchise Association since 1996 and World Franchise Consultants since 1986.

RK regularly conducts a unique version for franchising seminars in the Manila and Cebu offices as well as other places in the Philippines. The seminar is likewise open to the public for new entrants who wish to engage franchising possibilities.

Attendees are eager to avail of franchise developments for purchase and or sale of franchises. In these seminars, attendees evaluate if they are prepared to engage themselves in the trade. There are also the Franchise Sales Seminars and the Annual membership meetings exclusively for FIFA members for updates on new marketing techniques and innovative platforms introduced. Consultancies with RK are given for free to entrepreneurs who may wish to venture into franchise development.

Franchise Development is reasonably evaluated and assessed according to its market conditions and priced moderately according to the scope of work and developmental stages necessary. Franchise Sale Marketing Service is offered to clients as well to do away specific marketing so

the Franchisor need not hire a Franchise Sale or Business Development Manager at the start of franchise operation. RK Franchise Consultancy takes care of all the comprehensive franchise inquiries.

Beyond recognitions and positive feedbacks from award giving bodies and clients, RK knows that professionalism is in his mind and in his heart. You are assured of professional handling when your business representatives have the moral high ground to do what is correct towards business ethics. Neither by incident nor by destiny, RK has become an expert in the field of franchising because he wants to help in the business expansion and growth to educate and provide opportunities to small businesses to prosper.

This is Nation-Building!

RK advocates a corporate social responsibility and an ecological if not environmental responsibility towards the franchise framework and development. RK Franchise Consultancy has a declaration towards the carbon footprint which is as sensitive as potential profits are derived with reference to travel, when the complex distribution channels are developed, the

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outsourcing of products and most of all the environmental concerns of product innovations. Community development and education are key elements towards franchise development. Employment is the objective.

Personal Social Responsibility Community

Donates his time to do educational seminars on Franchising in schools and malls in particular to avoid people from being victimized 

Environmental Promotes indigenous product sourcing from the Philippines as well as sustainable environmental reproduction

Outstanding Professional Award

JAMES LOVERIO

ACCOUNT DIRECTOR AT HEMISPHERE LEO BURNETT PHILIPPINES MARKETING AND ADVERTISING

T

he Marketing “Professional” is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” For business to consumer marketing it is “the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return”. For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Marketing is used to identify the customer, satisfy the customer, and keep the customer.

With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

The term developed from an original meaning which referred literally to going to a market to buy or sell goods or services.

Seen from a systems point of view, sales process engineering marketing is “a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.”

Current Employment • Account Director at Leo Burnett Manila Past • Assistant Vice President for Marketing – Remote Spend Head for Credit Card Usage at Citibank • C&TM Portfolio Brand & Strategy Manager at JT International (Philippines), Inc. • Senior Brand Manager at Innove Communications (Globe Telecom)

Education • Ateneo de Manila University • Ateneo de Manila University Summary Handle the Over-all Marketing Strategies and Marketing Mix for the two top brands of JT International Philippines, Inc., namely: Winston and Camel.

Specialties • Marketing Strategies • Integrated Marketing Communications Plans • Advertising and Marketing Strategies • Brand Management • Project Management Experience Account Director Leo Burnett Manila Public Company; 1001-5000 employees; PUB; Marketing and Advertising industry April 2012 – Present (4 months) Public Company; 10,001+ employees; C; Financial Services industry January 2011 – April 2012 (1 year 4 months) Philippines • Handle the Remote Spend for Credit Card usage of Citibank in the Philippines.

• Increased online transactions for Citibank Philippines by 25% in the past 8 months by partnering with Group buying sites, i.e., Cashcashpinoy.com.

• Fixed Citibank One Bill processes and transactions to reduce transaction rejects by 40%.

• Exceeded sales targets and grew Citibank One Bill sales volumes by 45% for 2011 vs. 2010 (from P5B to P7.2B).

• Finalized two new merchants for Citibank One Bill – Visayan Electric Corporation and Maynilad Water. Closed the deal in less than one year, after more than 6 years of discussions and talks with Citibank.

• Increased Citi Mobile partners by getting four new merchants in just 6 months resulting to a 15% increase in sales volumes for 2011 vs. 2010.

• Handle the Remote Spend for Credit Card usage of Citibank in the Philippines • Responsible for Consumer Usage Campaigns for Credit Cards including but not limited to: • Remote Spending, Citi 1 Bill, Citibank MOTO transactions and Citi Mobile.

• Manage the strategy for the new Payment Gateway of Citibank.

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• Explored new opportunities for online channels for Citibank – i.e., Group Buying sites, contributing to a 10% increase in total online sales.

JT International (Philippines), Inc. Public Company; 10,001+ employees; JTI; Tobacco industry February 2008 – November 2010 (2 years 10 months) • Handle the Over-all Marketing Strategies for Winston and Camel cigarettes in the Philippine market.

Senior Brand Manager Innove Communications (Globe Telecom) Privately Held; 501-1000 employees; Telecommunications industry February 2007 – February 2008 (1 year 1 month) • Handle the Marketing Strategies for the entire SkinWhite Product Lines, which include: SkinWhite Whitening Hand and Body Lotion, SkinWhite Body Wash, SkinWhite Face Creams, SkinWhite Face Scrubs, SkinWhite Face Wash, SkinWhite Facial Toner and SkinWhite Underarm Night Cream.

• Increased total company sales by 15% in Net Sales Value versus year ago.

• Increased the Whitening Lotion Brand Shares from 27% to 28%.

• Increased the Soap Brand Shares from 5.5% to 7.3% for the Scientific Whitening.

Brand Manager Splash Corporation May 2006 – October 2006 (6 months) • Handle the Marketing Strategies for all the cosmetic brands and the skin care line which includes: Ever Bilena Classic, Ever Bilena Advance, Careline Cosmetics, Ever Bilena Body Butter, Ever Bilena Body Silkening Lotion and Spray.

• Increased total company sales by 35% in Net Sales Value versus year ago.

• Increased the Brand Shares from 4.5% to 5.1%.

• Launched several new products.

April 2005 – May 2006 (1 year 2 months) Senior Brand Assistant Hunt-Universal Robina Corporation April 2003 – April 2005 (2 years 1 month) • Handled the Planning, Production, Distribution, and Over-All Marketing

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Strategies & Brand Communications of the entire H-URC Beverage Line: Knott’s Berry Farm Fruitee Iced Tea, Swiss Miss Complete Cocoa Mix, Swiss Miss Milk Shake.

• Increased Swiss Miss Chocolate Beverages by 196% NSV in Peso, 183% NSV in cases, and 174% NSV in Metric Tons versus YAGO without significantly increasing the advertising and promotions budget.

Education Ateneo de Manila University Bachelor of Science, Legal Management 1999 – 2003 C&TM Portfolio Brand & Strategy Manager JT International (Philippines), Inc. “James is an efficient Brand Manager, making sure that all KPIs are met and

aligned with business objectives.”

February 10, 2011 “James was a burst of energy while working as the Winston Brand Manager. He was very supportive to the team, contributing ideas and also spending extra time in order to get projects done. He is approachable and demonstrates a contagious “can do” attitude in light of the challenges that we faced.

James will definitely be a key contributor to any organization he joins.”

February 2, 2011 2nd Mark Arreza, Programme Development Manager (Consumer & Trade Marketing Department), JTI worked directly with James at JT International (Philippines), Inc. Senior Brand Manager Innove Communications (Globe Telecom) “James is a very astute marketer. He does

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a lot of research, informal or otherwise, to fully understand the psyche of the target market of his brands. His analytical, persuasiveness and interpersonal skills ensure that his projects run smoothly and that his brands exceed their targets.

Looking at James track record, all of his brands not only grew but exceeded their expectations. This alone proves that James is not only capable as amarketing professional but he is one who actually delivers!” August 21, 2007 Brand Manager Splash Corporation “James was really loaded with work at Ever Bilena but he was still able to set a time for us and even worked on a holiday just to see us.

With the short time of working with him, he impressed me as someone organized and exhaustive.” August 19, 2007

Outstanding Professional Award

GEORGE D. MERCADO

COMMITTED TO PROTECT THE FILIPINO

I

t’s certainly a strong statement, but one that Mr. Gregorio D. Mercado is more than ready to uphold, not only as the President and CEO of Philippine Prudential Life Insurance Company (Philippine Prudential) and an industry leader, but also as a proud Filipino and a responsible family man.

In the life insurance industry, Mr. Mercado is a highly-prominent figure, concurrently serving as the President of the Philippine Life Insurance Association (PLIA), where he has been an active member since 1999, and where he previously served as Director and Vice President. Mr. Mercado is also active in other organizations, such as the Insurance Institute for Asia and the Pacific (IIAP), of which he is the Vice Chairman, and the Pacific Insurance Conference, of which he is a Director. Previously, Mr. Mercado was the Vice President of the Payroll Deduction Insurance Association (PDIA) from 2004 to 2010, and was Chief Delegate of the East Asian Insurance Congress (EAIC), from 2008 to 2010.

Interestingly, Mr. Mercado (or “George,” as he is known among his peers) spent his earlier days as a professional outside of the life insurance industry. After graduating from the De la Salle University in 1976 with a BS degree in Industrial Management and Engineering, Mr. Mercado went on to build a career in Sales, working for such companies as Marubeni Corporation, Summa Computers Corp. and Herdis Jardine Davies Corp. His initial reluctance to join the family company Philippine Prudential was eventually overpowered by the consistent prodding of his grandfather, Founding Chairman Daniel L. Mercado, Sr., and for six years, he devoted himself to helping the family business grow. He then decided to pursue opportunities in the United States — that is, until 1999, when he found himself returning to his home country and finally embracing his true professional calling — to be the next leader of Philippine Prudential.

“Working abroad afforded me great learning experiences, for which I am always grateful,” Mr. Mercado recalls. “However, it became clear to me eventually that God’s plan for my life was for me to fulfill my purpose back home. Having to adjust to a different environment was challenging, so we prayed hard and kept our family united. In the end, it turned out to be most rewarding for all of us.”

As the Company’s President and CEO, Mr. Mercado has taken great strides towards further growth and expansion.

Across five years (or from 2006 to 2011), Philippine Prudential saw a record growth of over 600% in its Total Premium Income, which amounted to Php 1.012 Billion at the end of 2011. Today, Philippine Prudential ranks among the Top 15 Life Insurance Companies in the country, and among the Top 5 Filipino-owned Life Insurance Companies. Mr. Mercado is quick to share the Company’s success with his fellow executives, senior officers and, most importantly, the employees and agents who have shown the same passion for providing sterling, trustworthy and continuous service to Filipinos everywhere and of every social status.

“Service that discriminates is not service at all,” Mr. Mercado says. “As a Filipino businessman, I believe it is necessary for me to ensure our Company offers products that can cut across all social classes, with the aim of improving quality of life. As a key player in the life insurance industry, I feel compelled to guide my peers towards the same vision and goal, considering that many of the people we hope to serve do not get to enjoy basic needs like having three square meals a day.”

With this mindset, Mr. Mercado also keeps himself open to business opportunities that cater to the lower-income bracket.

Microinsurance is one. This product makes it possible for those who cannot afford the usual market premiums to still obtain life insurance at very reasonable rates. In the country, Philippine Prudential prides itself in being among the first to include Microinsurance in its product menu.

Beyond the business realm, Mr. Mercado stays true to his commitment of protecting the Filipino by supporting social programs that either promote local culture or help uplift impoverished communities. This year alone, Mr. Mercado has involved himself in a variety of projects, providing financial assistance to groups such as the Kilyawan Boys Choir, Inc., the San Beda Law Golf Club (for its annual fund-raising known as the Talion’s Cup), and the San Lorenzo Ruiz Charity (whose 2012 fundraiser project was for the benefit of 70 scholars under its Education Advocacy, and 225 children under its Feeding Programs within the San Jose del Monte Area and nearby communities). As a grateful alumnus of

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the De La Salle University, Mr. Mercado also contributes to the school’s celebrated Men’s Basketball Team.

Additionally, Mr. Mercado has taken part in the Rotary Club Makati’s outreach mission in Botolan, disaster relief operations for victims of Typhoon Sendong, and Feeding Program in Barangay Singkamas and Barangay Sta. Cruz in Makati. He is also a Paul Harris Fellow, a recognition created in honor of the Rotary Founder.

Mr. Mercado, together with his wife Tina, is also an active member of Couples for Christ (CFC), a Catholic Association for the Laity with presence in 78 provinces in the Philippines, and in 100 countries worldwide. A true man of faith, Mr. Mercado does his fair share in upholding the organization’s global vision of leading families into the Christian life of service and love for others, most especially the poor and marginalized. In addition to this ministry, Mr. Mercado is an Extraordinary Minister for Holy Communion and has since 2001 served at the Santuario de San Jose, where he is known as Brother George among co-ministers and parishioners.

Another organization that is close to Mr. Mercado’s heart is Gawad Kalinga, to which he has donated a modest number of houses. He has also found the time and energy to visit several communities, including those under the Rotary Club, and help build homes and carry out other necessary construction work.

The dedication to social responsibility that Mr. Mercado has shown has inspired the same spirit of selflessness in Philippine Prudential’s employees and agents. To further underscore the importance of volunteerism and acts of goodwill, the Company has implemented a unique program that grants every employee three paid volunteer leaves in a year. The leaves are meant to be used to help build homes at the Philippine Prudential – AMPAP Gawad Kalinga in Camarin, Caloocan, the beneficiaries of which include families displaced by Typhoon Ondoy.

“I feel very happy and blessed that our employee volunteerism program has been met with much enthusiasm,” Mr. Mercado muses. “This tells me that our people have a sincere desire to serve others, even when it’s beyond the call of company duty. It’s a very reassuring and humbling thought, and it encourages me even more to continue on my current path as a professional, and

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more importantly, as a faithful servant of the Lord.”

And continue on this path, he shall, as Philippine Prudential excitingly prepares to welcome another milestone in the Company’s rich history — that is, the celebration of its 50th Year on February 18, 2013. Having reached greater heights in 2011, the Company, under Mr. Mercado’s helm, is poised to raise the bar even higher in 2012 and beyond. Furthermore, he hopes that the commitment to protect the Filipino in ways that go beyond the demands of business will be taken to heart by the next generation of Mercados and Philippine Prudential employees and agents.

“In this day and age, Corporate Social Responsibility is a must, but there has to be something deeper that drives it,”

Mr. Mercado shares. “I believe that for any CSR activity to be successful, there has to be a sincere belief in the cause on the part of the individual. This is why personal

social responsibility is equally important; it helps nurture our inclination towards good, towards putting others before one’s self.”

Personal Social Responsibility Promotes local culture and takes part in effortsthat uplift impoverished communities, as “it helps nurture our inclination towards good, towards putting others before one’s self.” Provides financial assistance to the Kilyawan Boys Choir, Inc., San Lorenzo Ruiz Charity; Participated in the Rotary Club Makati’s outreach missions in Botolan, disaster relief operations for Typhoon Sendong, and Feeding Programs in Barangay Singkamas and Sta. Cruz, Makati; Active member of Couples for Christ (CFC); Donates homes to various Gawad Kalinga villages, and participates in building activities and other construction works; To further underscore the importance of volunteerism and acts of goodwill, Philippine Prudential has implemented a unique program that grants every employee three paid volunteer leaves in a year.

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Outstanding Professional Award

ALAN F. PAGUIA

LAWYER, ACADEME, CONSTITUTIONALIST

A

lan Flores Paguia was born in Manila on October 10, 1954.

He grew up in Kamuning, Quezon City. He is a member of Class '67 of Kamuning Elementary School, where he was an active member of the Boy Scouts of the Philippines; Class '71, Quezon City High School, where he was an active member of the Student Catholic Action; Class '77, Bachelor of Science in Criminology, Philippine College of Criminology; and Class '83, Bachelor of Laws, Ateneo Law School.

He was Editor-in-Chief of the Ateneo Law Journal from 1982 to 1983, is the founding Editor-in-Chief of the Ateneo Law Bulletin which he edited from 1982 to 1983, and the AFP Lawyer's Digest, from 1983 to 1984. He served as Project Planning Officer for the Metropolitan Manila Commission/ Department of Local Government and Community Development from 1977 to 1979. He passed the Bar in 1984.

In 1985, he married Ma. Pilar Romana Moulic de Vera of Mangaldan, Pangasinan. They have three wonderful children: Athena, Alan Jr., and Lakasdiwa. They live in Quezon City.

Parents: Ramon Lagman Paguia of Plaridel, Bulacan and Tertula Ceniza Flores of Mandawe, Cebu. Two elder sisters: Celia Paguia Angell who lives in California, USA, widow with no children, and Norma Paguia Santos, cum laude graduate of the University of the Philippines College of Law, Class '76, who lives in Quezon City with one daughter, Rhea Manila Santos.

He practiced law from 1984 to 2003, then from October 11, 2011 to the present.

In 1995, he held the Chief Justice Claudio Teehankee Professorial Chair

in Constitutional Law and Human Rights for which he delivered a public lecture at the Ateneo Law School, entitled “The Civil Liability of Supreme Court Justices under Article 32 of the Civil Code and the 1987 Philippine Constitution”.

He was placed under indefinite suspension by the Philippine Supreme Court on November 25, 2003 for alleged acts unbecoming of a lawyer and an officer of the Court. He had earlier charged the justices of the Supreme Court with violation of Rule 5.10 of the Code of Judicial Conduct for their participation in EDSA 2, wherein they swore into office Vice President Gloria M. Arroyo as President in place of the constitutionally elected President, Joseph E. Estrada. He wrote the booklet entitled, “Estrada vs. Arroyo: Rule of Law or Rule of Force?” which explained his legal conclusion to the effect that the removal of President Estrada was unconstitutional. His suspension included his being a professor at the Ateneo Law School (1992-2003), where he taught Administrative Law, Statutory Construction, Legal Writing, Special Proceedings, and Partnership; and Pamantasan ng Lungsod ng Maynila College of Law (2001-2003), where he taught Constitutional Law. He practices law as a trial lawyer before Municipal Trial Courts, Metropolitan Trial Courts, Regional Trial Courts, Court of Appeals, Court of Tax Appeals, Sandiganbayan, National Labor Relations Commission, Housing and Land Use Regulatory Board, and other agencies, including the Office of the President, and the Supreme Court. He has handled more than 1,000 cases involving criminal, civil, and administrative laws. About four out of every five cases he handles are free legal aid cases.

In 2001: (1) he founded on behalf of the QCHS Alumni Association the

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QCHS Feeding Program for indigent students who were served nutritious meals during lunchtime. He personally supported the program until his indefinite suspension; (2) he helped organize the Sacred Heart Parish Legal Aid Office which offers free legal aid service to needful parishioners.

In 2004, he founded the Quezon City High School Free Legal Aid Office (QCHSFLAO), now known as the Quezon City High School Alumni Association Free Legal Aid Office (QCHSAAFLAO), which offers free legal aid service to mostly public school teachers, students, and community residents.

Aside from having written various legal articles, he had also written, as a regular columnist, more than 80 legal articles which were published in The Daily Tribune (a newspaper of national circulation) from 2003-2005. His column, entitled Rule of Law, pounded essentially on the Supreme Court justices', he believes, unconstitutional (a) removal of President Estrada, and (b) swearing in of Vice President Arroyo as President at EDSA 2.

In 2005, he came into possession of the so-called "Hello, Garci" tapes which revealed telephone conversations between Acting President Gloria M. Arroyo and Commission on Elections Commissioner, Virgilio Garcillano, as well as some other government officials. The conversations detailed a fraudulent conspiracy to ensure Mrs. Arroyo's 2004 electoral victory over her closest rival, the late Fernando Poe, Jr. (FPJ), by at least one million (1,000,000) votes. Susan Roces Poe, the widow of FPJ, publicly accused Mrs. Arroyo of stealing the presidency "not once, but twice", meaning first from President Estrada during EDSA 2, and second from FPJ during the May

Outstanding Professional Award

2004 presidential elections. Mrs. Arroyo publicly apologized for the telephone conversations, but gave no public response to Mrs. Poe's direct accusation. The widely publicized and globally-televised congressional investigation of the controversial tapes led to an unsuccessful attempt to impeach Mrs. Arroyo. The pro-Arroyo majority congressmen voted down

the impeachment attempt. Curiously, in spite of threats of criminal prosecution - supposedly for more than 100 counts of violation of the AntiWiretapping Law - not a single case was filed against Paguia.

On October 11, 2011, the Supreme Court en banc reinstated him into the practice of law "with effect immediately". He is now back into active practice.

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He believes in upholding the Rule of Law, regardless of the consequences.

Personal Social Responsibility Legal aid, pro-bono Sacred Heart Parishioners the past decade

Outstanding Professional Award

FELINO PALAFOX JR.

ARCHITECT, URBAN PLANNER

F

ELINO “Jun” PALAFOX, JR. is a world-renowned, multi-awarded, and registered architect, environmental planner, urban planner, and development consultant, educated at Harvard, University of Santo Tomas, University of the Philippines, and the Christ the King Mission Seminary. He is also registered as an Asia-Pacific Economic Cooperation (APEC) Architect and a recipient of several national and international awards.

He founded Palafox Associates, a multi-disciplinary firm with expertise in architecture,urban planning, town planning, site planning, interior design, project development studies, environmental design, and real estate consultancy. For the past 23 years, he led his firm in the planning of more than 12 billion square meters of land area and the design and architecture of more than eight million square meters of building floor area and in undertaking high-profile large-scale projects in 37 countries. Currently, the global reach has inspired investments from seven countries.

He has also led Palafox Associates in setting the benchmark in the Philippine Planning, Architecture and Design scenes.

In less than ten years, it has emerged as a top Filipino architecture firm recognized by the London-based World Architecture Magazine. Before its 15th year, it has metamorphosed into the top Southeast Asian architecture, planning, engineering, environmental design and interior design firm and has been ranked for eight (8) years since then (#89 in the world in 2012, #8 in Leisure Projects – World Architecture Magazine) backed by 11 years of ISO certifications 9001 and 14001 of TUV of Germany for Quality and Environmental Management Systems. For eight (8) years in a row, BCI Asia has cited it as one of the Top Ten Architectural Firms in the Philippines.

The firm is involved in the large-scale projects including the architecture, planning, and/or design of the expansion of the Asian Development Bank headquarters in Ortigas Center; Qatyar Embassy in Manila; Global Gateway Logistics City in Clark; Philippine Chancery in Brunei; the Development Bank of the Philippines’ Multi-storey Building and Executive Office (Green Architecture) in Fort Bonifacio, Taguig; First Philippine Industrial Park in Batangas; Sultan Hassanal Bolkiah Masjid in

Cotobato City; Laureno de Trevi in Makati; Fishermall in Quezon City; Manila Polo Club redevelopment in Makati; Metro Ilocos Norte Master Plan for Tourism; Hundred Islands in Alaminos; and the Conceptual Development Plan of Puerto Princesa City, among others. The firm’s earlier projects included the the master plan of the Rockwell Center and architecture of its first five towers namely Rizal Tower, Luna Gardens, Hidalgo Place, and Amorsolo East and West; integrated golf course communities like Manila Southwoods, Sta. Elena, The Country Club, and Camp John Hay; and commercial projects including five SM malls and five Robinsons malls, among many others.

2012 marks as Arch. Palafox’s 40th year as an Architect and Planner. He has gone to Harvard six times, the first Filipino and the only Asian in his class to complete the course in Real Estate Advanced Management at the Harvard Graduate School of Design. for his continuing education, and has worked as an Architect and Urban Planner for Henry Sy, Sr. of the SM Group of Companies and for the Ayala Corporation under Enrique Zobel and then Ayala Land Inc. under Jaime Zobel de Ayala for more than six years. In 1977, he was name-hired by the ruler of Dubai as a Senior Planner and Architect to master plan the emirate city Dubai from the third world into the first world in 15 years, and transform the desert into a garden city.

Arch. Palafox has been a guest lecturer in various institutions like Harvard University in the USA, the Massachusetts Institute of Technology, the Asian Institute of Management and the Ateneo Professional Schools; a speaker in conferences in Canada, Japan, Vietnam, China, Singapore, Germany, Spain, Malaysia, and the Philippines.

As an active associate/member, he participates in the conferences, lectures, and fora of organizations like the American Institute of Architects, Urban Land Institute, Congress for the New Urbanism, American Planning Association, the International Council of Shopping Centers, and the U.S. Green Building Council. He is also the Country Representative for the Council on Tall Buildings and Urban Habitat in Chicago, USA. As the Immediate Past President of the Management Association of the Philippines (MAP) for 2011, he is the first Architect Urban Planner to be elected MAP President. Arch. Palafox,

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Jr. is also the receipient of several local and international awards, most notably as the Ambassador for Peace from the Interreligious and International Federation of World Peace given in New York, Most Outstanding Architect given by the City of Manila, People of the Year by the People Magazine, and the Best of Best by BizNews Asia Magazine, among others.

Through the visionary leadership of Arch. Palafox, the firm is able to uphold its unwavering commitment to professionalism, honesty, integrity, continuing education, and most importantly, providing a conducive environment for its architects, planners, designers, engineers and staffers to develop and excel in their chosen professions. The firm has been home to different professionals and students from different top universities like Harvard, Oxford Brookes, Cornell, Yale, MIT, University of California, and in various countries including the United Kingdom, France, Italy, Germany, South Korea, and the Philippines to collaborate, learn, and grow with Palafox Associates.

Palafox Associates, since its foundation, has followed the strict credo of environmentalism by advocating green sustainable development in its projects.

Each project must strike a balance between the People, the Planet Earth, and lastly, the Economy. This, along with the architect’s tenet of “working with the environment, and not against it,” Arch. Palafox strictly believes that “sustainability is meeting the needs of the present without compromising the needs of the future generations.” As an International Associate of the American Institute of Architects (AIA), Arch. Palafox pledged that by 2030, the firm will design buildings that are of zero carbon footprint.

Thus, beyond just being successful is being significant. Arch. Palafox mentors the firm’s members in effectively understanding the expectations and needs of the clients, honing them into confident experts in their field of work, and most importantly, giving back to the community through the firm’s Corporate Social Responsibility (CSR) endeavors providing a better quality of life not just for the Filipino community, but also the other countries the firm has worked in.

In fact, in many of the places of worship and environmental projects the firm has done, 70% of the firm’s fees are donated back to the community, Such instances

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of patriotic architecture, architecture for humanity, architecture of faith, inclusionary architecture, inclusive development and inclusionary zoning are apparent in the firm’s housing and redevelopment projects for Gawad Kalinga and Smokey Mountain, the rehabilitation of the Pasig River, La Mesa Watershed, and the esteros in Manila.

In order to unite the people of Mindanao and empower the local community in South Cotabato, the firm was commissioned by the Sultan of Brunei to design the largest mosque in the Philippines, the Sultan

Hassanal Bolkiah Masjid. The firm is also involved in the architecture and design of

one of the landmark shrines in Misamis Oriental, the Divine Mercy Healing Shrine.

Abroad, the firm has designed earthquakeprone public school buildings in Bam, Iran for the Tzu Chi organization.

“For every line you draw, there must be a story: behind each design should be a narrative. If you do a good job, think of the beneficiaries. If you do a lousy job, think of the sufferers. I believe architecture is not only art, science, form, and function, it should also have a humane quality, one that always takes into consideration its impact to the pedestrian, the users and the environment. Remember the Triple Bottom-line: People, Planet Earth, and Profit. Try to always be in a state of grace, you can sanctify your work and please the Chief Architect up there.”

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Personal Social Responsibility Architect to master plan the emirate

 city Dubai from the third world

into the first world in 15 years, and transform the desert into a garden city.

The architect’s tenet of “working with the environment, and not against it,” Housing and redevelopment projects for Gawad Kalinga and Smokey Mountain, the rehabilitation of the Pasig River, La Mesa Watershed, and the esteros in Manila

Outstanding Professional Award

NICANOR PERLAS

THE PRESIDENT WE MISSED OUT ON

N

icanor Perlas was born on January 10, 1950 in Manila, Philippines. He is the son of the late Anunciacion Pineda of Maasin, Iloilo and Massuchetts Institute of Technology-trained engineer, the late Mr. Jesus C. Perlas, Sr., former General Manager of the National Water and Sewage Authority, Philippine Government. Perlas finished his grade school and high school in 1968 at the Ateneo de Manila University where he graduated with a silver medal in Math and Science and a Gold Medal as Athlete of the Year.

Before he graduated, Perlas wanted to take up nuclear physics. He was enamored by the power of nuclear fission to solve the energy challenges of the country. However, he was equally concerned with helping the poor. And since the country in 1968 was 80% rural and most of the poor were in the countryside, Perlas decided to specialize in agriculture.

He dreamed of increasing the productive efficiency of farming to get people out of poverty.

Thus, Perlas went to Xavier University to take up is college degree as Bachelor of Science in Agriculture, Major in Agronomy, Minor in Agricultural Economics. In 1972, he graduated with Highest Honors and was the Valedictorian of the graduating class in the College of Agriculture.

After graduation, he managed, for 5 years (1972-1977) a 400-hectare family farm in Iloilo.

There he conducted some of the country’s first scientific experiments and commercial initiatives in “ecological agriculture”. He also wrote a monthly column, the first in Asia, called “Ecological Agriculture” (1976-1978) for the Modern Agriculture-Asia magazine, the largest agriculture magazine with 20,000 subscribers.

In 1978, wanting to deepen his scientific knowledge in ecological agriculture, he pursued graduate studies (Masters of Science in Botany with a sub-specialization in Soil Science) at the University of the Philippines (UPLB) in Los Banos. His record of academic excellence continued as he maintained his Dean’s List rating at UPLB. While at the University (1977), Perlas discovered, serious design, engineering, construction and bribery problems that plagued the Bataan Nuclear Power Plant (BNPP-1). President-Dictator Ferdinand E. Marcos had launched an ambitious 12 power-plant nuclear program nationwide.

Perlas dropped his graduate studies and became a full time activist to stop the construction of BNPP-1. Together with

colleagues, he organized a nation wide anti-nuclear movement in the Philippines, USA, Europe, and worldwide, the largest mobilization against the export of nuclear power plants ever. Perlas led marches and rallies in Washington DC and other US cities. He co-facilitated global meetings in Europe on resisting nuclear power. He and his colleagues gathered 20,000 signatures against the BNPP and presented this to the US Nuclear Regulatory Commission. It was the largest such campaign in the history of that agency.

After martial law, Perlas was invited by the government of Corazon Aquino to be a Technical Consultant in the Presidential Commission on the Philippine Nuclear Power Plant based in Malacanang. He also became Technical Consultant of the Ad Hoc Senate Committee on the Bataan Nuclear Power Plant. As a result of the work of these committees, President Corazon Aquino decided to mothball the BNPP and sue Westinghouse Electric Corporation for bribery and graft in connection with the sale and construction of BNPP. The efforts of Perlas and his colleagues paid off after a struggle of over 10 years.

Today, the Philippines remains a nuclear free country, an appropriate policy for a nation that is riddled with earthquake faults and volcanoes.

After this prolonged battle to prevent 1/3 of the Philippines from nuclear fallout in the event of a nuclear accident like what happened in Chernobyl and in Japan recently, Perlas refocused on his first love, agriculture. Already, in 1983, together with two colleagues, he coined the term “sustainable agriculture” which spread internationally and until today remains the description for a diverse range of farming approaches including bio-dynamic agriculture, organic farming, permaculture, natural farming, biological agriculture, eco-agriculture, indigenous farming systems, and others.

When he re-started his farming initiatives called Ikapati Farm in 1989, Perlas was horrified to discover that most of the vegetables being eaten by residents in Metro Manila and other cities, were contaminated by dangerous levels of pesticides. In addition, millions of rice farmers were chronically poisoning themselves with hazardous pesticides that were banned in their country of origin.

By this time, Perlas had co-organized the Philippine Sustainable Agriculture Coalition (PhilSAC) made up of dozens of civil society

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organizations. Perlas mobilized PhilSAC into a national campaign to ban the highly toxic and poisonous chemicals that were slowly killing poor farmers. As proof that largescale farming can be done without pesticides, Perlas provided technical assistance to farmers and institutions in 25 provinces, including large scale initiatives in organic rice farming covering 750 hectares in Davao.

After several months, their efforts succeeded when PhilSAC convinced the Philippine Government, through the Department of Agriculture (DA), to ban 32 pesticide formulations. As an aftermath, the DA launched a nationwide Integrated Pest Management program, Kasa-Kalikasan. This program, armed with P750 million in funds, trained over 100,000 farmers to either reduce or complete stop their use of pesticides in rice, vegetables, and other crops.

Shortly thereafter, Perlas realized that the pesticide ban would be useless because the Philippines was planning to enter into a trade agreement that called for the creation of the World Trade Organization (WTO). The WTO documents allowed the importation of pesticide residues that were above the tolerable limits “safe” for human consumption. He also found out that the WTO would marginalize all the advocacy efforts of many civil society organizations.

Alarmed by these developments, Perlas coorganized a national coalition of national civil society networks to address the issue of globalization and its impact on sustainable development. Simultaneous with this, Perlas also spearheaded the technical review of the country’s blueprint on sustainable development called Philippine Agenda 21.

The two efforts converged when Perlas convinced civil society leaders to undertake a global mobilization to circumscribe all forthcoming agreements at the Asia Pacific Economic Cooperation or APEC within the larger framework of integral sustainable development as embodied in Philippine Agenda 21.

The leaders of 16 national civil society movements and networks tasked Perlas to be their chief negotiator with government in this undertaking. With the support of 5000 civil society organizations, Perlas succeeded in convincing the Philippine government to adapt PA21 and to use this as its guide in creating policies in APEC, the equivalent trading of the WTO for Asia and the Pacific.

And since the Philippines was chair of APEC in 1996, the Philippine government convinced the 18 members of APEC to

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contextualize all agreements within the ambit of sustainable development.

With the achievement, Perlas work became global. In the 21st century, he became a muchsought speaker and resource person in the area of environment, sustainable agriculture, renewable energy, globalization, science and technology, philosophy, holistic education, poverty eradication, spirituality, and a range of other topics. He has been plenary speaker and/or resource person in over 100 global and 160 national conferences. He has written over 500 monographs, articles, and books on over two dozen academic fields. He is the author of the international best-selling book, Shaping Globalization: Civil Society, Cultural Power, and Threefolding.

For the local, national, and global impact of his work, Perlas has been given many awards. These include the Right Livelihood Award (2003) or the Alternative Nobel Prize, the UNEP’s Global 500 Award (1993), The Outstanding Filipino Award (TOFIL) (1993), the William F. Masterson Award for outstanding agricultural work (1994), and the Manuel L. Quezon Award for Exemplary Governance (2009).

Through all these initiatives, Perlas realized that the culture and spirituality of a nation

are the underlying bases for the greatness of nations. To bring this realization into action, he ran as a presidential candidate in the national elections of 2010. He did not win. A few weeks later, together with 30 colleagues, he co-founded MISSION, the Movement of Imaginals for Sustainable Societies Through Initiatives, Organizing and Networking (www. imaginalmission.net). Today, MISSION, which is a cultural, scientific and spiritual movement, has network nodes in 14 cities and one global node with members in the US, Germany, Australia, and Sweden.

Today, Perlas does full time volunteer work for MISSION as a member of its Birthing Center, the meeting place for all nodal representatives nationwide, and is the Training Director of MISSION’s Institute for Self and Societal Transformation.

For so long, we truly want to have the best for our country. But we can only do this on the basis of excellence in ourselves. We need to tap what in us can truly move into the future and not what in us has either died to the past or is stuck with the past. But for this to happen, we have to access our inner creativity, and ultimately the Source that created all things. For only out of experiencing this level of human existence,

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can we truly find the creative solutions that will bring this country forward and fulfill its destiny in the world.

Personal Social Responsibility With the achievement, Perlas work became global. In the 21st century, he became a much-sought speaker and resource person in the area of environment, sustainable agriculture, renewable energy, globalization, science and technology, philosophy, holistic education, poverty eradication, spirituality, and a range of other topics. He has been plenary  speaker and/or resource person in over 100 global and 160 national conferences. He has written over 500 monographs, articles, and books on over two dozen academic fields. He is the author of the international bestselling book, Shaping Globalization: Civil Society, Cultural Power, and Threefolding.

Outstanding Professional Award

AMPARO POLICARPIO

INDUSTRIALIST, MARKETER, TEACHER

F

irst Philippine Scales, Inc. (FPSI)

almost everything they owned. Determined

believes that “Obtaining a good education

is a proudly Filipino owned

to help her parents, Mrs. Policarpio strived

is their key and bullet in entering to the new

corporation and

country’s

into becoming a teacher. She eventually got

world that they are soon going to embark

leading manufacturer of weighing scales

married and continued teaching in Manila.

after graduation”.

– most famous of which is their FUJI

Aside from teaching, she also tried her hand

Weighing Scales – a Superbrand. FPSI

at various endeavor trying to make ends

products include mechanical and digital

meet and for a better life. Such endeavor

scales (such as table scales, health scales,

includes re-packing squash seeds; selling

truck scales), test weights, even customized

popcorn, face powder, ceramic crockery

systems with software integration. While

bought from Chinese traders; wholesaling

their services include maintenance, repair

rice. In addition she exerted a lot of time

and ISO/IEC 17025 accredited calibration

and effort in tutoring, offering board and

for weights and balances.

lodging (to her fellow kababayans), sewing

the

blouses for sale.

Community Works and Projects

quality control, hardworking and dedicated

in Progress

the company. Hence, this writer was given the rare opportunity to get to know (up close & personal) the President of FPSI.

years, and quite a number for more than 20.

Not to mention, there are also employees working for more than 30 years. She has been a second mother to most of these

parent does. This is what ensued whenever there’s an employees monthly meeting... in one such occasion, this writer remembered

It have always been the advocacy of Mrs. Policarpio throughout the years to help people in her own special way sans the media and the PR. She actively participates in medical and dental missions specially in Malabon where FPSI’s main office is

A Brief History

serving the company for more than 10

and monitors their progress just like a

only to its high standards from design to

but more importantly, the founder behind

employees … a lot of them have been

employees as she constantly gives advice

The success of FPSI is attributed not

employees, long-standing and loyal clients

Mrs. Policarpio is dearly loved by FPSI

situated. Likewise, in coordination with the City of Malabon, she would personally

the words of wisdom, which she shared: “Learning is a never ending process of gaining knowledge and experience that will nurture and guide you in your journey through life.” Indeed she is the corner stone not only of the company, the employees but of her family as well. She considers herself as a ‘‘jack-of-all-trades”. She makes it a point to always study and learn. By

Mrs. Amparo Policarpio was born in

visit temporary shelters of typhoon victims

Enriqueta, and raised in Allen, Northern

and render her services as an ordinary

Samar. She was the third child among her

person to these people who are in need

siblings, consisting of five brothers and

of food and clothing. It must be noted

And the perfect example would be the

two sisters (excluding her). She spent her

that Malabon City is always on the list

company she established called First

elementary school years in her hometown

of places most likely to encounter flood

Philippines Scales. She firmly believes

in Samar, later then transferred to different

problems due to its low-lying areas below

that “Nothing is impossible when there

schools during her High School amongst

sea level. Furthermore, she unselfishly

is unity, determination, and love for your

of which were in Cebu (1st year), Legaspi,

shares her knowledge and experience to

work.” Mrs. Policarpio may be strict in

Albay (2nd year), and finally settling

students in the Philippine Malabon Cultural

implementing the rules inside the company,

in Manila (3rd and 4th year). She also

Institute, where she have been serving as

especially when it comes to the output of

attended a Chinese High School, wherein

Chairman for the past eight years. It is her

the work or its result per se... but she is

she was able to finish in five years instead

mission and vision to provide and equip

willing to patiently teach those who need

of the typical six years. During this period,

these students with proper education and

her insights, and correct those things that

fire stroke their modest home and destroyed

inculcate good morals as well. Thus, she

were wrong from the start.

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doing so, she can make something out of nothing which is truly remarkable.

Outstanding Professional Award

More than anything else, Mrs. Policarpio is a mother to five children, who have grown to be kind-hearted and humble, just like their parents who have taught them well. She treats her children as her priceless possession. This is exactly the legacy she wishes to pass on to them and to her grandchildren as well — “THE GIFT OF UNCONDITIONAL LOVE.”

She even gave this writer her advice about life “You need to embrace what life has to offer you. Take advantage of the opportunities that’s presented to you. Always know that your parents are always going to be your guide as you make these decisions. Always tell and express how much you love them before its too late.”

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Personal Social  Responsibility Actively participates in medical and dental missions specifically in Malabon. Rendering services required for typhoon victims with consistency. Mission and vision to provide then equip students with proper education that inculcate good morals as well.

Promotes the environment and respects ills climate change can muster to devastate mankind.

Outstanding Professional Award

JOSE M. ROY III LAWYER

T

he Impeachment Trial Most will remember his appearance as defense counsel in the historic impeachment trial of Chief Justice Renato C. Corona. Dean Roy was one of the first lawyers personally recruited by Chief Justice Corona. Apart from active litigation and trial for the defense, Dean Roy was largely responsible for the written output and submissions of the Defense Panel. Undoubtedly, he is today one of the few experts in impeachment trial and litigation.

Dean Jose “Judd” M. Roy III comes from a family whose political history dates back to the Commonwealth era. His grandfather, Senate President Pro Tempore Jose J. Roy was a stalwart of the Nacionalista Party, serving as its President and Chairman during the Martial Law era up to his death in 1986. Judd was the executive assistant of his Lolo Pepe and acquired considerable experience from his exposure to party politics early on, meeting numerous important figures in Philippine politics even at a young age, such as Juan Ponce Enrile, whom he would later encounter in the historic Impeachment Trial of Renato C. Corona.

Dean Roy studied in La Salle Greenhills where he earned his elementary and high school diplomas, and where he met and formed lifelong friendships with schoolmates Enrique Razon, Federico Lopez, Miguel Puyat, Jose Manuel Diokno, to name but a few. He acquired his AB in

Political Science at De La Salle University in 1983, graduating with the Gold Medal in Academic Excellence. Among his classmates were Ben Hur Abalos, who would later join him for law studies at the Ateneo Law School together with a certain Colonel Edgardo Aglipay.

During his years in the law school, Dean Roy became actively involved in the Jessup Moot Court Competition, an academically grueling global inter-law school competition on cases in public international law. During his turn to represent the Philippines, Dean Roy placed 8th in the Individual Order of Merit, although the Philippines did not win any awards.

Shortly before passing the bar in 1991, Dean Roy joined the Office of Supreme Court Associate Justice Andres R. Narvasa.

He spent several years in the Supreme Court rising to the concurrent positions of Chief Of Staff, Special Assistant to the Chief Justice and Chairman of the Halls of Justice. Among his major contributions to the Supreme Court was the planning and construction of the Centennial Building of the Supreme Court in 1998, which stands on the corner of Padre Faura and Taft Avenue. Dean Roy credits his years under the mentorship of Chief Justice Narvasa as the period for greatest advancement in his lawyering skills.

While he was working in the Supreme Court, Dean Roy took on a teaching job at the Pamantasan ng Lungsod ng Maynila.

Dean Roy would go on to teach at the Ateneo Law School as well, becoming widely known as the first hurdle of every law student. His lectures in the Introduction to Law course are legendary and constitute some of the most memorable moments for many alumni of the Ateneo Law School.

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In 2000, he was appointed as Commissioner and Executive Director of the

Preparatory Commission on Constitutional Reforms by President Joseph E. Estrada, a body tasked to prepare studies for amending the so-called economic provisions of the 1987 Constitution.

To date, the work of the PCCR is the definitive treatise on reforms to the economic provisions of the Constitution.

In the summer of 2001, Mayor Lito Atienza recruited him to serve as dean of the College of Law of the Pamantasan ng Lungsod ng Maynila. During his tenure as dean, the bar passing average of PLM rose to 88%, signaling the successful overhaul of the curriculum for the production of quality graduates. He introduced a strong human rights program that has since diversified into a clinical program for urban legal assistance and city service. Dean Roy was also appointed as a member of the Board of Regents of the Pamantasan ng Lungsod ng Maynila. He would later assume the Presidency of the University, until mid-2006. He remains an active member of the faculty of the College of Law. For many years, he was the editor of the Philippine Association of Law Schools Suggested Answers to Bar Questions, published and submitted annually to the Supreme Court and bar examiners. The series has proven a useful aid for bar reviewers, professors and even practitioners.

As a member of the faculty of the Ateneo Law School, Dean Roy held the Sasakawa Professorial Chair for Public International Law. He is a bar reviewer and lectures selectively for various Mandatory Continuing Legal Education programs.

Even as he spent time in academe, Dean Roy maintained his connection

Outstanding Professional Award

with the Supreme Court. While still with Chief Justice Narvasa, he co-founded the Philippine Judiciary Foundation, which is devoted to promoting the history, art and library facilities of courts all over the country. He is presentl the Vice Chairman and trustee of the Foundation.

In 2008, by appointment of Chief Justice Reynato S. Puno, Dean Roy served as a member of the Sub-Committee for the Rules of Court on Alternative Dispute Resolution and the Oversight Committee for Bar Matters.

After a brief stint with the Bernas Law OfďŹ ce in 2007, Dean Roy formed Roy and

Syquia (roscor) with partner Jose Tomas Syquia in 2009.

Known for his ability to develop strong case theories, Dean Roy is also one of the most sought after appellate pleaders in the practice today, having prepared pleadings and oral arguments for several important cases before the Supreme Court. His area of practice includes mining and IPRA law, complex litigation on constitutional issues, administrative and regulatory law, contracts, public international law, corporate law, estate settlement and debt market asset recovery. He has also promoted legal assistance for certain artists and athletes.

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Personal Social Responsibility His area of practice includes mining ď ­

and the IPRA law, complex litigation on constitutional issues, administrative and regulatory law, contracts, public international law, corporate law, estate settlement and debt market asset recovery. He has also promoted legal assistance for certain artists and athletes, pro-bono all for National Buildings.

Outstanding Professional Award

GUILLERMO H. A. SANTOS PROFESSOR OF INTERNATIONAL RELATIONS

AND JOURNALISM, LYCEUM OF THE PHILIPPINES UNIVERSITY BROADCAST JOURNALIST AND POLITICAL ANALYST

A

sked by his journalism and international relations students what is his ideology, our awardee Gil H. A. Santos, retorted: “As a responsible professional journalist I follow the rule of my allegiance to the truth.

I must maintain a critical (even cynical) mindset so I can service the public, who deserve nothing less, ethically, morally, honestly and openly. And where legalities conflict with morality, the journalist must take the moral ground, even at the cost of power and money.”

Of course there are exceptions to this rule. And Santos, a correspondent (in different times and bureau chief in some areas) of the Associated Press, the defunct AP-Dow Jones economic news service, Time-Life, Radio Press International, editor-in-chief and/or publisher of a local news magazine and daily newspaper group, or a local TV talk show host, news analyst and commentator here and in the Southeast Asian region since 1950, stressed: “Of course there are exceptions. But I vet my facts and figures, first before making my final decision what the truth is on any given issue.

“I take exceptions when that truth runs counter to my country’s Constitution, and national interests. I believe my experience as a chronicler of contemporary history and strategic current developments has given me the chance to see regional and world geopolitical, economic environmental and biodiversity transitions at work. That equipped me with a special insight to form my own judgments’ of the ‘truths’. ” Santos has first-hand news coverage experiences during the Cold War, the transitions of Indonesia, Singapore and Malaysia from colonies to independent States, the Korean and Vietnam Wars, the ASEAN formation and economic development of the Asian region, our own Martial Law years under the Marcos dictatorship, the succeeding Philippine government administrations and even participated in the successful Fidel V. Ramos presidential campaign in 1991-92.

Even as an international news correspondent, he joined the newly formed Philippine Futuristics Society (PFS) in 1983 and dedicated his additional efforts to campaign for changes in the Filipino mindsets—to be future-oriented.

As a director and later treasurer of the PFS he devoted his non-news correspondent or non-journalistic hours to spread the gospel of futurism. He pointed out simply: “Just scan the horizon for all the historical and current factors influencing the dynamics of the national and international developments analyze their inter-relations and impact on the Philippines and yourself.

Lay out the probable developments or options that may happen. Quantify and qualify these odds, then take the best option by acting in the present to mold or influence that looming future in our national or individual favor.”

Santos said “contemporary history shows us the capacity to foresee the future to effectively cope –and survive with aplomb--with the negative backlashes is what enabled the First World countries to maintain their hegemony over the developing and less developed countries; it directly helped some (Japan, Ireland, Canada, China, India, Singapore, Malaysia, Thailand) grow into Tiger economies.

“The Philippines can do it better, if not just as well, as our neighbors in the ASEAN, to be Futuristics in our national and individual outlook, and economically prosper. But we must push for the mindset or attitude changes. We have saying this since 1981.”

For the PFS, Santos wrote and/or directed (produced) three film documentaries on the Philippine environment: the Forests: the Green Fuse, the Croplands and the Vanishing Wetlands which has been seen by more than 25 million school children and public officials since 1987, for free.

As president and trustee of the Center for Philippine Futuristics Studies and Management (Futuristics Center) since 2007 he has been working closely with the Los Banos-based Center for ASEAN Biodiversity, the Asian Development Bank, the Lyceum of the Philippines,

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the Development Academy of the Philippines, Coca-Cola International Corporation, to propagate futurism as a national discipline.

As recent as last week, he has led the Futuristics Center (in cooperation with the ADB, the AIM, Coca-Cola International Corp., Lyceum of the Philippines, Development Academy of the Philippines, the Asian Social Institute, Business Mirror, Global News Network, Videeomeeo (Philippines)/vspan.asia launch a series of conferences for the next 18 months to determine where and what will be the stage of Philippine development, and how/why it should be so, in 2050.

Its final output will be available to our national leadership, private corporations, and individual businessmen so they may be armed with the strategic information to improve their stages of governance, competitiveness and profitability as they see fit to use.

As a journalism and international relations special lecturer in the Lyceum of the Philippines University (LPU), he has focused on the younger generation who will be entering our three crucial demographic age brackets: the 25 to 40 years (the idealists), the 41 to 55 years (the doers), and the 55-to-retirement years (the national political leaders).

Santos believes: “the teenagers-to-youngadults age bracket is the best targets to change our mindsets to do better and improve our lives. That is no brainer. Purely common sense. Let’s do it.”

So he has with the approval of the LPU management, organized a monthly lunch-forum hosted by LPU President Roberto P. Laurel for faculty members and student leaders to discuss current local and issues germane to our national development.

His teaching guide: know first what the private industries and government services really need to excel in their respective lines of endeavor. Then teach the students how to apply the fundamentals to these demands so the students can be truly productive

Outstanding Professional Award

after graduation. Otherwise, they can have as many doctorate degrees and yet be unproductive.

Santos has been a United Nations Educational, Social and Cultural Agency (Philippines) Commissioner, a faculty member of the Asian Institute of Journalism, a Trustee of the International Strategic Studies Institute (Philippines), Executive Director of the Philippine Press Institute, founding member of the Foreign Correspondents’ Club during Martial Law regime of Marcos.

He has delivered papers on the role of media in the 21st century before the UNESCO in Paris, the emerging ASEAN nations in the International Strategic Studies of Malaysia and Singapore; has been a lecturer in the Departments of Foreign Affairs, Environment and Natural Resources, the National Press

Club and Philippine National Police training seminars.

He has been with the LPU since 1999 when he was invited to improve the journalism curriculum and have more alumni in the local and foreign mass media offices or bureau here.

And he has been consistently been one of the most outstanding faculty members of both the Colleges of Arts and Sciences and International Relations. At 80 years of age, he is now taking his Masteral Degree in Business Administration (MBA) and threatens to finish his doctorate too.

Santos said this is not something new.

Earlier Filipino heroes and wise men have espoused it: “prioritize our goals, HAVE A VISION; than march in cadence with the times and maintain a sustainable— continuing—development program bed rocked on accurate information as our collective mission—in life.”

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Personal Social Responsibility Community

President/Trustee of the Center for Philippine Futuristics Studies and Management; and social media (Videeomeeo/vspan.asia) columnist  "Henceforth" on futurism.

Environmental

Scriptwriter/Director of three environmental documentary films; often guest commentator on biodiversity and sustainable national development on local radio-TV stations (GNN and DZRJ)

Outstanding Professional Award

RODOLFO JOHN ORTIZ TEOPE CIRD, MBA, MPS, PHD, EDD, DSD, DES

A

re you accomplishing the goals you have set for yourself or are you giving in to your environment?

Nobody thought in my family, my neighborhood or my childhood friends that I would be what I have achieved today. I was shy with poor to little confidence, the typical boy in my childhood days. I can still remember pre-school in 1976, when I was full of reluctance towards study. What I do remember was playing. I didn’t value education. Often times, I created alibis to skip classes with bogus excuses. My parents obviously irritated were forced to transfer me from one school to another.

For one reason or other I simply refused to study and yet there was that tireless search I was clueless off. On my final years in elementary, I was enrol in a public school. It was a shocking to say the least considering the changed environment from private schools to public. From the pricey and expensive schools to public needless to say was retarding. The dramatically change now that my classmates were actually poor scared me. It was a game changer to realize there were kids with not enough money to own shoes and uniforms. I had so many things to query I couldn’t find answers for.

Discouraged I continued to absent myself for reasons this time due to bullying and multiple extortion activities. I was terrified being the butt of jokes. I wanted to fight back but somehow it proved futile. The kids my age were built stronger, perfect for street brawls compliment with scars all over their bodies. I was left with no alternative but to endure the misery of my youth.

Entering high school, my sister convinced my parents to enrol me back to the more exclusive high school. The entrance exams frightened me but to my surprise I passed with flying colors. What was memorable was the changed environment I sorely missed.

From then on, study became my habit probably due to the fear I may once again be vulnerable. I started to top my classes.

The debates, the declamations and the oratorical contests were frequent activities I participated in and winning became a standard. The inspiration to achieve honors became more consistent and my interest in politics and public service was born. There was creeping insecurity this time with the

display of wealth some rich kids walked around in coupled with the popularity they enjoyed with the school population. There were kids whose parents were celebrities and even some from powerful government officials who had nanny’s at their beckon call. How we were all supposed to be equal behoved me. Those that were born from the upper strata in society pounded an insecurity developing a negative attitude subconsciously rather than strengthen my confidence. These insecurities that crossed the penumbra of my mind somehow drove me to work harder with aspirations to one day be accepted. This was my new found goal. High school was definitely memorable. The death of my mother complicated matters having to deal directly with my father who was a disciplinarian, a military officer and a colonel at that with the Philippine Constabulary which made matter worse. This was not easy.

Cowering to my environment was, but to stand up to these life trials must have made me stronger. You would think being the youngest in the family would allow for a spoiled-kids environment. It was totally the reverse. The age gap with my siblings did not allow for the shoulders I needed to lean on. My brothers and sisters having been older made it easier for them to communicate with my father leaving me behind as if I was retarded. I was alone.

One of the more significant moments was my buddy-buddy relationship with the schools priest who fortunately was mentor.

He alone inspired many of us to excel in school. My buddy the priest compelled us to finish our education to free ourselves of insecurities. He was correct. In college I was enrolled into dentistry when what I really wanted was journalism. Politics fascinated me early into my manhood. I joined the school paper’s organization and initially landed a staff writer’s position. I joined the student council and made it to its presidency. This was a calling I presumed I possibly inherited but from where? My parents and grandparents were all from the military. From dentistry having the freedom eventually I was allowed to switch to accounting. Realizing then and there that support would soon end accounting was the right choice with the full scholarship

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it offered. Student activism was on the rise then and I found myself in the thick of it all. Rallies became a regular affair.

My grades suffered and so did my scholarship. Somehow I teetered into finishing and graduating.

Finding work after graduation was relatively frustrating taking on whatever jobs were available. While independence was a new found success it had its pit falls. The opportunity to take on Masteral studies became available. I was able to accomplish a Master’s Degree in Business Administration in no time. Considering my insecurities throughout my high school and college, I was impressed I was able to acquire a Masteral. Having learned the discipline of study I pursued my doctorate in Leadership and Organizational Development. This became possible with the assistance of my college professor who was able to get me a scholarship in San Diego, California, USA. New challenges were born and this time with my being Asian and a simpleton. I was introduced to race-discrimination this time around.

Graduating with honors after a long and tedious year study was gratifying. Upon returning to the Philippines the drive to tackle another doctorate was in the works.

What was even more surprising was my ability to pursue a Doctorate’s Degree with a Magna Cum Laude to boot in Education of all courses.

My work experience in the open market was marred with confusion exposed to manipulators and greedy businessmen.

Working in government was no different.

I was given a chance to be a Municipal Councilor and served my constituents only to realize their irresponsibility. Further study opportunities brought me to Hawaii and Washington. There I learned of the many aspects in law enforcement which fascinated me. At this point I was obviously part of the academe with all this study coming naturally. At the end of the day I was successful in acquiring certificates and units on International Relations and Diplomacy, a Doctorate of Public Administration, a Doctorate for Business Administration, a Doctorate for Environmental Studies, and a Doctorate for Social Development and Bachelor of Laws.

Outstanding Professional Award

Is life so easy then? No! And what of the challenges of everyday life? A correct mindset is a key to your success or your demise. According to the American Heritage Dictionary; mindset is “a fixed mental attitude or disposition that predetermines a person’s responses to and interpretations of situations”. What that means is, your destiny has already been decided and how you react to a situation is based on how you handle it. Let me give you an example, if you hear a sound in an engine that doesn’t sound right, what is the first thing that comes to mind? To fix and repair this, right! To be mindless of a symptom is to be negligent. Remember Proverbs 23:7 says, “So as a man thinketh in his heart so is he.” So if you know the engine is problematic, the earlier you address for repairs is consequential. Today is a new day and through this reflection, you will be

encouraged to renew your mindset to God’s word. It is best to see the glass half full than half empty. The scriptures, Philippians 4:8 which says, “Finally, brethren, whatsoever things are true, whatsoever things are honorable, whatsoever things are just, whatsoever things are pure, whatsoever things are lovely, whatsoever things are of good report; if there be any virtue, and if there be any praise, think on these things”.

Your mindset will not change overnight, but you can begin the process of renewing your mindset. Begin thinking you will succeed and don’t be afraid of success.

There are people who are their own hindrance to success. As you will notice in each circumstance I had already purposed that I was going to succeed and reach my goals. It’s your turn; grab a hold of your promises.

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Personal Social Responsibility Community Media platforms (TV and radio broadcast, social media & seminars) utilized for sustaining advocacy towards indigenous peoples land  ownership, the sultanate of Sulu and political critical analysis on current events.

Environmental Media platforms for sustaining critical analysis for climate change and biodiversity, garbage and land-fills.

Outstanding Professional Award

TITA SUGAY TRILLO

ENTREPRENEUR, MARKETER Tita Sugay Trillo is known as the pioneer of the wine industry in the Philippines and it all started as she was traversing the vineyards of the Cognac region in France while visiting Remy Martin in the early 80’s. Actually, Tita’s business at the time was focused entirely on liquor where she had the exclusive distributorship of Remy Martin, Cointreau, Antinori, Joboulet, Krug and Piper Heidsieck in the Philippines during the time that spirits were at their peak in the entire Asian region.

Being a heartfelt romantic, she fell in love with the poetic imagery of wines, especially so, the wineries of Krug Champagne and of De Luze in Bordeaux. Because of this newfound fondness for wine, her sense of passion and fulfillment was totally ignited when she immersed herself in the French vineyards of Baron Philippe de Rothschild in Bordeaux, Joseph Drouhin in the Burgundy and M. Chapoutier in the Rhone Valley together with the respective owners of each vineyard as she participated in the “vendage” (harvest) of the grapes all the way until its fermentation and ageing in the traditional French oak “barriques”. As she expanded her oenological horizons towards the New World, she ended up being one of the close friends of the famed Robert Mondavi from Napa Valley, California, who was so enthusiastic about uniting the old world French art of winemaking which he had learned via his interpersonal relationship with the “father” of Bordeaux wines, Baron Philippe de Rothschild with the excellent grape varieties from the fertile and picturesque vineyards of the Napa and Sonoma regions in California.

The fruit of this passionate partnership is the 1st ever

Premiere Cru style of a Napa wine called Opus One. Her friendship with Robert Mondavi then led Tita to Chile where she met Chilean wine baron Eduardo Chadwick who partnered with Robert Mondavi in the 1996 to form Viña Caliterra and world class Seña which has won over the grand cru classe French wines in blind tasting events done all over the world.

In an effort to effusively share her fervor for wines here in the Philippines, upon returning from her long journey abroad visiting the crème de la crème of vineyards from all over the world, Tita engaged herself in educating the Filipinos in the art of wine. She engrossed herself in the training of local hoteliers, restaurateurs and corporate executives while instilling in them the principles of wine and giving them a basic knowledge on wine appreciation. She was often interviewed on television and was featured in major local newspapers and magazines as she zealously carried out her passionate romance with the fruit of the vine.

Today, her company which deals only with wines, Titania Wine Cellar, is known as the largest global importer of fine wines in the Philippines and she has earned the reputation as the “Queen of Wines” and is often referred to as “the Wine Diva of the Philippines”. With her 12 retail outlets scattered all over the country, Tita ensures the nationwide distribution of her over 200 exclusive wine brands from the wine producing countries all over the world.

“Wine is like poetry to my soul… it truly enlightens my heart and civilizes my meal” 38

Tita’s great love not only flows into wine glasses and champagne flutes but also overflows into the helpless hearts of the less fortunate.

She regularly conducts charity dinners and auctions off her top wines to help the needy. One of Tita’s most popular annual event is the Baron Philippe de Rothschild Charity Dinner which is a normally a 5-course dinner paired with the best wines of the Baron Philippe de Rothschild family. The climax of this gala occasion is when each guest gets a chance to savor a glass or two of the world renowned Grand Cru Classé wine Chateau Mouton de Rothschild which on the average is worth at least U.S.$ 1,000.00 per bottle and which the Baroness Philippine de Rothschild benevolently donates upon Tita’s request. The proceeds of this ceremonious feast goes to the missionaries of charity in Tondo, Manila.

The trajectory of Tita’s life has always been to share her love either through education by passing on her knowledge of wines or through assisting those in need most especially the abandoned children left in the streets with hardly any means of survival. Because of her desire to help the needy, she is very much involved with the Rotary Club of Makati Dasmariñas where she was awarded with the Changemaker Award in 2011-1012 and with the Service Excellence Award in 2010-2011.

Tita’s remarkable success with her wine business does not faze her as she still believes in a simple life and does not equate happiness with the number of zeroes in her bank account. Tita has “been there” and “done that” but she finds true

Outstanding Professional Award

contentment with just having a roof over her head, good health, food on her table, seeing that her children

are doing well in life and to be able to help those in need. As Tita says, at the end of the day, these are the 39

only things that count in her life and everything else for her is unnecessary and unimportant.

Outstanding Professional Award

CYRUS PAUL S. VALENZUELA

INTELLECTUAL PROPERTY CHAMPION, ANTI-CHILD ABUSE ADVOCATE, TRAILBLAZING LAWYER

F

requenting the news, TV shows, seminars and conferences on intellectual property, specifically relating to optical media, Atty. Cyrus Paul S. Valenzuela is considered an authority on the matter. As Executive Director of the Optical Media Board (OMB), Atty. Valenzuela is a leader in the protection of intellectual property in the country.

Atty. Valenzuela worked his way up in the premiere intellectual property law enforcement body in the Philippines, the OMB. He first worked in the OMB in 2006 as Intelligence Officer I. When he passed the Philippine Bar Examinations, he eventually became the Chief of the Legal Division of the same Office. He actively participates in law

enforcement operations against violators of intellectual property law and has become a familiar face in intellectual property protection. In 2010, Atty.

Valenzuela's dedication in intellectual property protection and acumen in intellectual property law, netted him an appointment as Executive Director of the OMB He finished his high school at the Pontifical and Royal University of Santo Tomas (UST) in 1994. Standing six feet and two inches, he was a University Athletic Association of the Philippines (UAAP) basketball standout in high school until both of his knees succumbed to anterior cruciate ligament injuries.

Atty. Valenzuela then obtained a Bachelor of Arts Degree in Communication Arts in the same university in 1998. After spending some time working in the private sector, he found himself wanting more and decided to pursue a career in the legal profession and entered law school at the Ateneo De Manila University – School of Law. While in law school, he worked with the Light Rail Transit Authority as Civil Security Officer I and in the OMB. Atty. Valenzuela personally financed his law education and finished his studies at the Arellano University – School of Law. He was admitted to the Philippine Bar in 2008 and it was during his law schools days where intellectual property law tickled his interest. He also became an alumnus of the Global Intellectual Property Academy after undergoing further studies and attending trainings conducted by the United States Patent and Trademark Office (USPTO).

Feeling blessed and down to earth, Atty. Valenzuela always find ways to share his blessings to others. He often personally organizes and joins

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charitable activities for the less fortunate and togetherwith former OMB Chairman Eduardo B. Manzano, Atty. Valenzuela is also a co-founder of the Anti Child Abuse and Pornography (ACAP) Foundation. ACAP is a nongovernmental organization that aims to get rid of child abuse and child pornography in the Philippines.

Atty. Valenzuela never turns down opportunities to speak about intellectual property and child protection; he is always invited as a resource person and guest speaker in activities concerning said topics.

Atty. Valenzuela was also invited to be a resource person and member of the Technical Working Group that drafted the Implementing Rules and Regulation of the Anti-Child Pornography Act of 2009.

Blazing the trail in the protection of intellectual property, Atty. Valenzuela's next significant move is amending the charter of the OMB; he initiated and was appointed head of the Technical Working Group in the OMB which is studying the possible amendments to Republic Act No. 9239. He cites that advances in technology precipitated the need for the amendment of the current law. Recognizing the Filipinos' talent and intelligence, Atty. Valenzuela wants to make sure that the Philippines will be at the forefront of the intellectual property protection.

For his burning desire in helping the poor; his passion to safeguard children from abuse; and his pioneering work

Outstanding Professional Award

and dedication in intellectual property, Atty. Cyrus Paul S. Valenzuela deserves to be called an Outstanding Professional of the Philippines.

Career Highlights • Currently the Executive Director of the Optical Media Board • Currently the Spokesperson of the Pilipinas Anti-Piracy Team

• From 2008 to 2010, he was the Chief of the Legal Division of the Optical Media Board • Co-Founder, Anti Child Abuse and Pornography Foundation • Member, Inter-Agency Council of the Anti-Child Pornography Act • Member, National Committee on Intellectual Property Rights • Member, Greenpeace Southeast Asia • Member, Integrated Bar ofthe Philippines

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Personal Social Responsibility



• Co-Founder, Anti-Child Abuse and Pornography Foundation • Spokesperson, Pilipinas Anti-Piracy Team • Member, Greenpeace Southeast Asia

Outstanding Professional Award

ALFRED VARGAS

ACCLAIMED THESPIAN, VISIONARY PUBLIC SERVANT, MAN OF ACTION

B

orn on October 24, 1981, Alfredo Paolo D. Vargas III is an accomplished actor and distinguished public servant. Alfred Vargas spent his grade school and high school days at the Ateneo de Manila University, where he was a consistent honor student and was also often elected as class officer. He was active in sports and played in the Ateneo Blue Eaglets Team in grade school. While in grade school and high school, Alfred Vargas heavily participated in theater activities and he even won several medals in oratorical competitions. His love for acting and desire to lead were evident even at a young age.

After high school, Alfred Vargas took up AB Management Economics, also at the Ateneo de Manila University. He continued honing his acting skills by participating more in theater activities and joining Tanghalang Ateneo. Aside from being a theater actor during college, Alfred Vargas continued to be a leader by being elected several times as an officer of the Ateneo Junior Marketing Association.

He graduated from college at the Ateneo in 2002.

Alfred Vargas elevated his acting career when he was made part of a television show in 2002. He continued appearing in several TV shows and in 2004, he starred as the main actor in a full feature film.

From then on, Alfred Vargas continues to be one of the most sought after actors in both television and film. In his relatively short career, he has already starred in a couple of award-winning and box-office hits. The dedication and passion of Alfred Vargas in his chosen profession in the entertainment industry are evident in the numerous awards and nominations he has obtained as an actor. He was given the Breakthrough Performance by an Actor Award by the Golden Screen Awards in

2004. Alfred Vargas also received several Best Actor and Best Supporting Actor nominations from prestigious award-giving bodies like the Gawad Urian, Cinemalaya Film Festival and the MMFF for his roles in various films.

With all the accolades he has received as an actor, Alfred Vargas did not stop from being a leader and a servant of the community. He was awarded by the Barangay Council of Payatas with the Batang Payatas Award in 2007 for his charity activities. In 2008, he was awarded with a Bulacan Outstanding Youth Achievement Award, the Gintong Kabataan Award and the 18th Rotary Club Outstanding Surigaonon Award. Alfred Vargas received such awards for his continuous efforts in helping the community and being a leader among the youth.

Yearning for more opportunities to contribute as a leader and public servant, Alfred Vargas run for a seat in the City Council of the 2nd District of Quezon City; he won and garnered the second-most number of votes. Upon assuming public office, Alfred Vargas immediately instituted change and laid down his vision for a more healthy, safe and progressive community for his constituents. He encouraged his constituents to be more vocal about their plight by holding public consultations, which he called “Active Voices”. In Active Voices, people are allowed to state their sentiments. This activity yielded information for Councilor Vargas that would trigger numerous projects that were very significant to the populace of the 2nd District of Quezon City. Alfred Vargas has initiated and conducted several medical and dental missions, feeding programs, housing programs, livelihood programs, and education programs. All of his actions and programs are aimed at realizing his vision of making the lives of his constituents better. Alfred Vargas also gave

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extra attention to persons with disabilities (PWDs) by organizing programs dedicated to PWDs. His tough and encouraging stance on PWDs is: “Kung Pwede sa Iba, Pwede sa Lahat”. Alfred Vargas has a soft spot for PWDs and he believes that they should not be discriminated and must be given ample opportunities to succeed.

The programs of Councilor Vargas for the nd 2 District of Quezon City include: Active Voices; Arts Venue; Angelic Voices Choral Competition; PaLupa Program; Puhunan Program; Afforadable Value Cooking Negosyo; 3-Month Feeding Program; Pinoylimpics; Scholarship Program; Youth Leadership Program; Senior Citizens Life Plan Program; Medical Mission; Medical Assistance; Wheelchair Distribution; District II Tree-Planting; and Ngiting Artista Program. He has also filed important proposed ordinances that included the creation of a PWD Office in Quezon City; the online transparency ordinance; and a housing ordinance.

Alfred Vargas still continues his magnificent career in the entertainment industry. He was chosen as Best Actor in the MTRCB Awards in 2010. He is also part of several popular television shows. His portfolio of films include: Ang Supremo (2012); Teoriya (2011); Ang Paglilitis ni Andres Bonifacio (2010); Colorum (2009); Banal (2008); Zsa Zsa Zaturnah (2006); and Ang Lagusan (2005).

However, Alfred Vargas never lets his professional career go in the way of helping his beloved constituents. To better himself in governance, Alfred Vargas is currently enrolled at the University of the Philippines (Diliman), National College for Public Administration and Governance for a degree in Master in Public Administration.

As a testament and ratification for his unwavering service in Quezon City, Alfred Vargas was awarded the Most Outstanding

Outstanding Professional Award

City Councilor in the 2012 Manuel L. Quezon Bantayog Awards. Alfred Vargas was named Outstanding Councilor for his relentless efforts in making Quezon City more progressive.

Properly managing his schedule between his chosen profession in the entertainment industry and his burning desire to help the community, Alfred Vargas is unquestionably an outstanding professional.

Career Highlights • He was awarded as Most Outstanding City Councilor in the 2012 Manuel L. Quezon Bantayog Awards

• In 2011, he was given the Dangal ng Lipi Award, the highest recognition given in the Province of Bulacan.

• He was chosen as Best Actor in 2010 in the MTRCB Awards.

• In 2008, he was given the Gintong Kabataan Award, an Outstanding Youth Achievement Award in Bulacan.

• He was given the 18th Rotary Club Outstanding Surigaonon Award in 2007.

• In 2007, he was recognized by the Barangay Council of Payatas, Quezon City with the Batang Payatas Award.

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Personal Social Responsibility  • Organized

“Green

Dream”,

a Program for Tree Planting • Distributed Scholarship and Feeding Programs • Initiated Livelihood Activities and Provided Seed Money for Aspiring Entrepreneurs

Outstanding Professional Award

PERFECTO R. YASAY, JR.

LAWYER, CIVIC LEADER, FORMER PHILIPPINE STOCK EXCHANGE PRESIDENT

P

erfecto R. Yasay, Jr. is a lawyer and former chairman of the Securities and Exchange Commission (SEC). Yasay was the Bangon Pilipinas' vice-presidential bet in the 2010 Philippine elections, running alongside Eddie Villanueva.

Early life and career Perfecto Yasay was born on 27 January 1947 to Perfecto Yasay Sr., a pastor, and Deborah Rivas, a public school teacher, in Kidapawan City, North Cotabato. He finished his secondary education at Davao City High School in 1963 and received his Bachelor of Arts in Political Science at Central Philippine University, Iloilo City in 1967. He earned his law degree at the University of the Philippines and has MBA units in Business Studies from Ateneo de Manila University.

Atty. Yasay became a member of the Bar of the United States Supreme Court, and the U.S. Circuit Court of Appeals. While in New York, he was managing director of the Maceda Philippine News from 1983 to 1987 and senior partner at two law firms—Maceda, Yasay & Tolentino, Esqs., and Yasay & De Castro, Esqs.—from 1979 to 1990.

Atty. Yasay is also an incorporator of Jacinto Finance, Marilene J. Group Corp., and Cricem Inc. He is also a stockholder of M and F Stores Inc. In the Philippines, he was commissioner of San Jose, Yasay & Santos Law Offices from 1987 to 1993.

Civil, criminal, and administrative litigation, public advocacy, corporation law, and election law are among his areas of expertise.

SEC Chairman In 1993, he was assigned as associate commissioner of SEC. He was chairman from 1995 to 2000. He currently holds the position of chairman and president of Central Philippine University.

Estrada Impeachment Trial Atty. Yasay was among those who testified in the impeachment trial against President Joseph Estrada on charges of corruption. The probe led to the ouster of Estrada, known as EDSA People Power II in 2001. On 15 February 2010, Atty.

Yasay apologized to Estrada for “hurting and offending him” but clarified that this was not a retraction of his testimony on the deposed president's “abuse of authority and corruption.”

2010 Vice-Presidential Bid On 29 November 2009, he accepted the nomination of the Bangon Pilipinas Party to be its candidate for vice president. In a statement, he said that he has also been offered a slot in the senatorial slate of three other political parties. Yasay conveyed that the practice of using big-name endorsers should be stopped because it makes the elections a matter of money and popularity.

He also said that the voters will only base their votes via the endorsers of the candidate. According to Yasay, the biggest setback in the fight against corruption is the quick pardon of Joseph Estrada.

On Cybercrime After the hacking of Yasay's e-mail account, he said that incidents like these create the need for a law that will address cybercrime and protect the rising number of netizens in the country, which is estimated at 24 million.

2010 Elections Yasay lost to Makati City Mayor Jejomar Binay in the vice-presidential elections.

Personal life He is married to former Population Commission executive director Cecile Joaquin and has three children: Oliver, Raveena, and Stephanie.

Recognitions • Recipient of EDSA People Power Freedom Award for Undaunted Courage • Featured in Business Week, 3 July 2000 issue as one of the Stars of Asia • Shuttered thrift bank Banco Filipino will reopen within the month after the Court of Appeals ruled that its closure in 2011 was illegal, its vice chairman Perfecto Yasay said Friday.

• Yasay said the CA decision ordering the Bangko Sentral ng Pilipinas (BSP) to reopen Banco Filipino and provide it with a P25-billion financial aid is "immediately executory" even if the central bank appeals the decision.

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• "What was filed by us before the CA was a certiorari or petition for review and mandamus. The mandamus is immediately implementable so even if the BSP resorts to an appeal, they can do so but they must implement the mandamus order first," he said.

• Yasay added that the only thing that could stop Banco Filipino's reopening is a temporary restraining order (TRO) from the Supreme Court.

• But he said a TRO from the high tribunal will also mean that Banco Filipino's receivership and asset liquidation that were ordered by the BSP in 2011 will be put on hold pending the resolution of the case.

• Illegal closure • In a 50-page decision last Jan. 27, the CA ruled that Banco Filipino "was not accorded due process" when it was placed under receivership. The court also found that the bank was not insolvent as claimed by the BSP and its Monetary Board.

• The MB issued Resolution No. 372-A on March 17, 2011, placing Banco Filipino under receivership for failing to service withdrawals and fund issued checks.

• The MB claimed that the bank's liabilities topped its assets by P8.4 billion. The bank was also prohibited from continuing its business operations in the Philippines due to "unsound banking practices."

• However, Yasay said that Banco Filipino's assets actually exceeded its liabilities by at least P25 billion. He added that the BSP-assigned comptroller of the bank had reported that as of December 2010, Banco Filipino's liabilities amounted to about P19 billion, and its assets were around P21 billion, resulting in a net of P1.5 billion.

• "Even if there is a net of only 1 centavo, it's enough to establish that the bank was not insolvent, and there was no basis to close it," Yasay said.

• Rehab plan • Yasay said he expects the BSP to be ready with a "viable" rehab plan and a liquidity fund facility, as ordered by the CA, once Banco Filipino reopens this month.

• "The liquidity fund facility must be in place so if depositors decide to withdraw their deposits, there will be an amount that will answer to that and the transition from closure to reopening will be smooth."

Outstanding ProfesSional Award

• Yasay said the BSP must obey the court's order to make sure that "depositors' interests are properly protected and safeguarded."

• "We should not get into the question of sinong may kasalanan? That's past. The court has spoken. Sinabi na ng korte na walang basehan 'yan," he said.

• Banco Filipino had approximately 177,000 accounts worth about P16 billion when it closed down in March, according to Yasay.

• Ninety-seven percent of these accounts had deposits of P500,000 and below, and were covered by the Philippine Deposit Insurance Corp. (PDIC).

• Yasay said all deposit accounts of less than P5,000 have already been paid by the PDIC. • Customer trust

• Yasay said 3% or over 5,000 of their total depositors have not been able to recover their money.

• He said the CA's decision to reopen Banco Filipino came as a "relief" to these depositors.

• "These are the guys who constitute the P16 billion or so deposit base of Banco Filipino. Many have been keenly following the developments of this case and they are relieved about the decision of the CA," he noted.

• Asked whether he is worried that their clients would no longer patronize them, Yasay said, "the decision of the CA has been carefully crafted so that confidence can be restored."

• "Some depositors have agreed to tentatively keep their money there for the next three years to make sure that the bank will be able to recover," he said.

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Personal Social Responsibility Community • A law should be created to address cybercrime to protect the rising number of netizens in the Philippines, estimated at 24 million.



• Recipient of EDSA People Power Freedom Award for Undaunted Courage

Environmental Believes in the protection of the environment, the rain forest and sustaining agriculture