O U.Y A N G.H U N G.P O
O U.Y A N G.H U N G.P O
Introduction/ My Claim UK Design Council
Thinking
Doing
Selling
-ideas-
-project-
-commercialization-
DISCOVER.
DEVELOP. DEFINE.
DELIVER.
This collection consists of three parts, namely “thinking” (ideas), “doing” (project) and “selling” (commercialization). From the suggestions of the UK Design Council, thinking is to discover. “Thinking” is to provide ideas quickly to satisfy customer’s needs through the design competition and to enhance self-confidence on the field after winning the prize. “Doing” is to define and develop. With a project and the innovation competition, design has been out of the idea stage. “Selling” is to deliver. It is a process from producing to marketing, and then taking situational spaces, marketability and usability into account.
CONTENTS
01
ABOUT/
P8-11
RESUME EXPERIENCES & AWARDS
02
IDEAS/
P16-75
CATCHMENT WALL SPOON CAN CUP ALL IN ONE YOUR LIGHT CIRCLE BANDAGE
03
PROJECT/
P78-131
CHUNG SHIN CHU FA CHENG,CHIUN
04 COMMERCIALIZATION/
P134-157
CHESSBOARD WITH TEA TABLE SMART LIGHT
歐陽 宏柏
Timber Ou Yang Taiwan
RESUME EDUCATION National Taipei University of Technology Graduate Institute of Innovation & Design,(MA 2013-Present) Da-Yeh UniversityIndustrial Design(BA 2009-2013) INTERNSHIP 3D software
rcia me
com
MOTOR DESIGN GROUP -internship(2012/07-2014/07)
n tio liza
pro
jec
t
Rhino ceros
20%
Pro Engineer
2D Layout Adobe Illustrator
30% Photoshop DESIGN EXECUTIVE WORKPLACE CAPABILITY
50% eas
Id
gn
si -De
C
KeyShot
on
ti eti
p om
DESIGN SKILL
CULTURE INNOVATION
DESIGN FIELDS
Sketch
PRODUCT DESIGN FURNITURE DESIGN
AUTOBIOGRAPHY I’m currently studying in graduate school in National Taipei University of Technology. I have experienced in different fields including Product, furniture, graphics and package design. I won iF concept design Haier Special Prize for strike two years in 2014 and 2015. Besides, I won a lot of design competitions included SIGMU Creative Living Wisdom Contest in 2014. In this competition, I had a chance to work closely with SIGMU. During my time in school, I attended various workshops. Those workshops were built up by IDEO, in D- school design method, to show creative service and innovative design thinking. I think participating in the competition and being awarded the prize not only are able to affirme the designer and to increase his confidence, but also, more importantly, could make the designer ponder the breadth and depth of his works. I hope that it could be more commodification in the future and hope I am able to learn how to implement my creative ideas as well.
EXHIBITION& WORKSHOP YODEX -Exhibiting at Young Designers Exhibition (2013/5) (Chung Shin Chu Fa 寵新出發)
Exhibiting at Youth Innovative Design Festival (2013/5) (Chung Shin Chu Fa 寵新出發)
Design Workshop of Month peach innovative application (2013/08/09-15)
Workshop of Innovation Strategy and Design Thinking (2014/11/8-9)
Workshop of User Scenario eXperience Design & Interdisciplinary Collaborate Innovation (UXD&ICI) (2014/01/11-12)
Workshop of Creative Service Design Thinking (2015/04/25-26)
The 20th Chinese Institute of Design Conference
(2015/05/16)( An Analysis of Laser Engraving Application to the Existing Products)
Design Workshop of furniture with “STRUASS” (2015/07/06-10)
DESIGN PROJECT NTCRI Craft Project- Bamboo Craft Design: Chiu, Chin-Tuan Studio (2013/07-2014/03)
CIDA Design is good, capital city of Taipei-
The design highlights are the demonstration area plan
World Design Capital 2016 -Grounding Program In Design Education-Project (2014/07/17-21)
National Taipei University of Technology –W-School -Adjunct Assistant
Technology Research and Development Program of Ministry of Economic Affairs-Alpinia industrial design application program-Adjunct Assistant 2015 Conventional Industry Technology Development (CITD) -Heat Treatment of Taiwan Acacia Cultural Creative Product Design Project-Adjunct Assistant
DESIGN COMPETITION AWARD 2015iF STUDENT DESIGN AWARD 2015 - Haier Special Prize Top7(Catchment Wall)
Red Dot Award: Design Concept 2015 - Finalist (Catchment Wall/Circle Bandage)
Acrylic Design Contest 2015
- Honorable Mention(Grind Aquarium)
12th Y.S.Award 2015
- Honorable Mention(Cup All In One)
Leyoung Dream Scenes Creative Community Competition - Judges' Award(Cheng,Chiun 埕群結隊)
8 th National College Entrepreneurship Competition - Merit Award(Cheng,Chiun 埕群結隊)
Taiwan Craft Contest 2015
- Finalist(Chessboard with Tea table )
Taiwan OTOP Product Design Award 2015 - Finalist(Chessboard with Tea table )
Gold Award
2014iF Concept Design Award 2014
－Haier Special Prize Top10(Golden Proportion Health)
Braun Campus Prize Taiwan 2014
- Gold Medal Award(Transform Screw Driver)
Creativity in Taichung 2014- Innovative Application Design Competition invention - Honorable Mention(Circle Bandage/Birth Aid)
Sichuan-Taiwan Industrial Design Awards - Finalist (Sweet Teeth)
SIGMU Creative Living Wisdom contest2014 - The Best Technology Application (Smart Light)
HOLA Homeware Design Award - Finalist (Z-sort)
2013YODEX Craft Design Award
- Honorable Mention (Chung Shin Chu Fa 寵新出發)
02
IDEAS/ CATCHMENT WALL SPOON CAN CUP ALL IN ONE YOUR LIGHT CIRCLE BANDAGE
Saving
Reuse
Catchment Wall could collect a large amount of water splashed on the wall, and recycling.
When we take shower, we always use showerheads. A part of the water will flow from our body to the some of the water will spray onto the wall, and causing waste. With Catchment Wall, bathroom walls will be designed to double level with hexagonal structure and pipes. It makes the water on the wall can be gathered by the trench and slope wall. Then use the gathered water for toilet to reduce the water wasting during our shower time.
Catchment Wall Year 2014-2015
Teamwork With Chung-Ru, Wu Li-Xuan, Zhu Kuo-Chun Tseng
Award iF Student Design Award 2015- Haier Special Prize Top7 Red Dot Award Design Concept 2015- Finalist
Video
DESIGN DETAIL With Catchment Wall, bathroom walls will be designed to double level with hexagonal structure and pipes. It makes the water on the wall can be gathered by the trench and slope wall. Then use the gathered water for toilet to reduce the water wasting during our shower time.
TODAY STATUS Salt water
Frozen (Glacie r/ Pola r
1%
2%
Ice Ca ps)
97%
3% Fresh water
Only 1% water is fit for human consumption
Of that 3%, over 2/3 is frozen in glaciers and
Although over 70% of the earth’s surface is
polar ice caps, leaving less than 1% readily
water, 97% of that is saline (salt water), leaving
available for human consumption.
a mere 3% for fresh water.
TODAY STATUS An average family uses 127,000 gallons of per year!
4 minutes a day
2 loads every week
4000 gal/yr
5000 gal/yr
15 minutes shower
19000 gal/yr
15 times per day
33000 gal/yr
SHOWER HABIT
Long distance
Medium distance
20%
Close distance
80%
Most of the people are standing beside the bathroom wall to take shower
WATER RECYCLING BATHROOM
TANK
TOILET
Pressure motor
Bathwater
Notch
WATER RECYCLING
Facing the wall
Facing the water
70% Collect 70% Shower water
All the water will flow between the wall and down into the water tube.
WATER FLOW W LO RF TE WA N TIO EC DIR
These three inclined surface are more easily let water flow into tube
INCL
INED
INCLINED SURFACE
SUR
FAC E
INCLINED SURFACE
cm An appropriate distance for finger Three centimeters of distance and angled allow the hand grip easily.
EASY TO INSTALL
MODEL DETAIL
gathered by the trench
Mounts
REUSABLE TABLEWARE
This is a metal canned food, unlike the common canned food, Spoon Can made a small change to the product design. After a canned food is opened, the lid is usually discarded as garbage. Perhaps the lid can have a functional purpose. Spoon Can's concept is to combine the spoon with the lid. When you open the lid with the pull tab, it will follow a template of lines stamped onto the lid and bend into the shape of a spoon. The spoon can then be used to scoop the contents out of the container.
Spoon Can Year 2014-2015
Teamwork With Chung-Ru, Wu Li-Xuan, Zhu Kuo-Chun Tseng
Video
DESIGN RESEARCH
Environment
PULL THE FOOD CAN COVER
Opening the food can cover need to pull out hard.
Procedure
DROP OUT THE COVER
The food inside cans is diffcult to pour out.The cover will be the garbege around our cooking space.
BACKGROUND
War
Disaster
USE THE TABLEWARE DIGGING FOOD
We always take the spoon to dig out food from food can.
KEY TARGET
Third World
Soldier
Medical
Refugee
DESIGN CONCEPT
SPOON
BOWL
FOOD
DESIGN INSPIRATION
The concept of the lid design is similar to the folding lines of origami. We experimented with paper to produce different folds that form a variety of concepts for the shape of the spoon. We studied the relationship between the force direction and the stamped lines on the lid. There are many factors that were considered for the design, such as the speed and strength of the force applied, and whether the user is using their left or right hand.
Before Centerline
Fold line
After
FROM CAN TO TABLEWARE
Take Spoon Can As The Tableware
Pull It And Let Cover Turn Into Spoon Shape Reused many times
Wash The Spoon Can
In the third world Use The Cover To Dig Food
Material Assistance Relief supplies included food and medical supplies. Medical supplies can be placed at the same time when packaging and transporting because of the canned shape of SPOON CAN.
Food & Tableware
Medical
All in one Generally, when people need a straw for their drinks, they have to open the straw packing. It may waste the user's time and may increase the environmental pollution. This product wisely benefit from the "green" and "convenience" of users. The cup rim will be designed with a retractable structure and a straw will be fixed in the cup as well. Then, people can use
Cup All In One
the straw to drink easily when they are pressing
Year
the retractable cup.
2014-2015
Teamwork With Chung-Ru, Wu Li-Xuan, Zhu Kuo-Chun Tseng
Award 12th Y.S.Award 2015Honorable Mention
Video
Background & Challenge In fact, the beverage cup would cause a lot of environment issues. When people are having drinks, the wastes of the beverages are the big concerns of the environment, for example plastic glass, Styrofoam, plastic bag and straw. Taking the plastic straw as an example, the amount of the consumption of straw is 3 billion in Taiwan. It means that each person uses a straw in every three days. The straw packing would also cause some environmental problems.
BEFORE Normal
Ă—5
For consumers, if consumers are not good at recycling, they may increas the environmental costs and pollutions.
AFTER
All in one
Ă—3
For recycling industry, if people cannot do the recycling well, they may need to provide more staffs and spend more time to do it. It may also cause a burden on society and the environment.
Solution Unlike the design of traditional cup, the retractable cup environmental and the fixed straw would make people feel more convenient and green.
Straw
Cup
Retractable Structure
In order to reduce health risks and inconvenience, the Cups All In One combines the straw to the edge of the cup. The upper body of the cup is designed with an accordion fold that allows users to press down the cup to pop the straw out of the cup cover.
The inner base of the cup is designed with an inclined slope to allow liquid to flow to the edges inside the cup.
Cup Down
Straw Rise
How to use When we want to drink, it is easy to press down the drink cups. when we’re not drinking it,the straw, doesn’t need to expose outside for a long period of time by pressing down the cup, so it can reduce bacteria infection.
Drinks
Drinks
The retractable design may affect the capacity of the cup; therefore, the design was increases 20mm in height compared a regular cup. The groove of the cup is designed for reduceing the space and shipping costs.
Process
The straw is out of the cover The remaining drinks will flow through both sides of the cup, due to the slop bottom design.
Marketing The benefits for the users: (1)The number of drinks and straws does not match. (2)Better hygiene. (3)Unified the size of the cups and they are convenient to be delivered. (4)People can have the drinks easily. (5)The design of the cup may attract some buyers. (6)It is good for recycling and can protect the environment.
Tea shop
Public transportation
Airport
Breakfast shop
There are physical and virtual consumers, such as, beverage chain shops, Starbucks, McDonald's and some vending. In addition to cooperating with the physical channels and the beverage shops, producers can set the vending machine, breakfast store in the airport or public areas.Since these consumers are mainly focus on the quickness and convenience.
Tall
Grande
Vent
Vending Machine
Product Life Cycle
Time
Time
Time
Time
The Business Model Canvas Key Partners
Key Activities
Value Proposition
Customer Relationships
Customer Segments
Bubble tea store
Reduce pollution of environment
close to life
Understand how to use easily
Fastfood junkie
Fast food restaurant Supermarket Vending machine Shop in fire station convenience store Plastic Factory Recycling Processing Plant
Easy to take Easy to recycle Promote quality of service
Convenience Environment friendly
Whole new experience
Salaried Man Students
Energy Saving and Carbon Reduction
Party Night market
Key Resources
Channels
Innovation
Drink retail shop
Service procedures
Business of vending
Cost Structure
Revenue Streams
Processing cost
Market occupancy
Trend leader
Customer satisfication
Patent licensing
Research and development cost Marketing cost
Estimated cost
Instant promotion
Material
Your LightS A projector redesign
WE IMPROVE THE TRADITIONAL PROJECTOR USAGE PATTERNS. “Your Lights” improve the traditional projector usage patterns. The bottom of the projector is equipped with annular light. It’s attached with sensor which can detect the position of the projector remote control and give ample light. Therefore, audiences need some, take the remote control to their sides, and “Your Lights” will provide adequate lighting without disturbing others.
Your Lights Year 2014-2015
Teamwork With Chung-Ru, Wu Li-Xuan, Zhu Kuo-Chun Tseng
Video
it is too dark for the minutes taker
PROBLEM
it is too bright for the audience
During meetings, we often use the projector to play brief reports. To see the speaker's presentations clearly, we usually dim the lights. At this time, when audiences need to take notes , it would result in impaired vision because of the dark environment.
LENS MODULE
ANNULAR LIGHT
STRUCTURE
If there are multiple noters need to the light, the remote control can be separated. One is remote control body, and the other is expansion (tracker). It can be split up into seven parts. Lighting will be provided to all parts.Therefore, all noters can get enough light.
VENTS
CIRCUIT MODULE
TRANSLUCENT GLASS
360 annular light
Tr a cke r
R e m o t e C o n t rol
CONTROLLING AND SHARING YOUR LIGHTS IN SAME TIME.
SAFE
Hard to stick by yourself
EASY
FAST
Circle Bandage is easy, accuracy and time saving for everybody whose finger gets injured.
Circle Bandage Year 2014-2015
Teamwork With You-Yi,Lin
Award Creativity in Taichung 2014Honorable Mention Red Dot Award Design Concept 2015- Finalist
Video
BACKGROUND
87%
OF PEOPLE USE
BAND-AID FOR CUTS
88%
OF BANDAGES ARE APPLIED TO
FINGERS
Surveys show that
According to our observations, of all the joints in the human body, fingers are most nimble in movement and the part that is most frequently used. As a result, fingers are more susceptible to injuries. This is particularly true of groups who need to use their hands frequently at work, such as nurses, cooks, painter, worker and students.
CHALLENGE
Unsterile fingers may come into contact with the adhesive side of The bandage, causing post-dressing bacterial Infection
Complicated steps May prevent the bandage from being perfactly pasted onto the wound due to the panic mood.
If our dominant hand is injured, it is hard to wrap as normal.
Participant Observation Method
SOULTIONS WE CHANGE THE BANDAGE SHARP TO CIRCLE. When needed for dressing a wound, Circle Bandage can be applied like putting on a ring simply by gently pressing it to form a circle. In this intuitive way, the unsterile fingers will not come into contact with the open wound and the adhesive side of the bandage, thus, it prevents further infection.
Wound Dressing Helper
Sticker
STEP1
STEP2
Press to make shape circle.
Target the wound by the Wound Dressing Helper and let finger touch the bottom sticker.
STEP3
STEP4
Rotate your finger and let all
Done! It’s simple and easy.
circle bandage stick to it.
STRUCTURE
40
50
6
50
Unit:mm
50
BONDING ADHESIVE
STERILE GAUZE
NONWOVEN FABRIC
RELEASE PAPER
WHITE LAMINATE SHEET
When our fingers are injured at work, the aforementioned groups often use an adhesive bandages to dress the wound and the uninjured hand to assist with this maneuver.
Before Currently available adhesive bandages involve complicated application steps.
the unsterile fingers will not come into contact with the open wound and the adhesive side of the bandage ;thus,it prevents further infection.
Circle Bandage can be accurately pasted onto the wound simply by aligning the cross lines on the envelope packaging with the wound. This simplifies the previous tedious steps in the dressing process.
After
PACKAGE
Space saving due to form transformation
03
PROJECT/ CHUNG SHIN CHU FA CHENG,CHIUN
Tilt bowl 30째
Bamboo
Pets
Tilt
The sloping design can prevent spilling the food. This angle is more ergonomic forthe pets because they do not need to head down to eat. For the water bowl, it is designed in different slopes in order to maintain the stability.
Chung Shin Chu Fa -Tilt bowl Year 2013-2014
Teamwork With Pei Line,Gu Hsiang Yun,Peng Chiu, Chin-Tuan Studio
Project NTCRI Craft ProjectBamboo Craft Design
Award YODEX Craft Design AwardHonorable Mention
Washable
Separate
Craft
Protect the cervical spine of pets. Eat with fixed direction.
30°
Concentrate the feed.
The direction of the bowl can prevent
10°
pets from overthrowing the bowl.
Widened the edge of the bowl and then the slant edge can prevent the bamboo from staining the feed or pets’ saliva.
With the smooth and rounded bowl, the feed can be gathered and it allows pets to eat easily.
Process
Make Rough Model
Try different molding method
Molding frame in wires
Weave in a neat and tidy way
Tie the vine and make wheel caliber
Stained bamboo,Painted raw lacquer
Pet baskets
Chung Shin Chu Fa -Pet baskets Year 2013-2014 With the concept of travel together, the design
Teamwork With
of the pet basket lets pets can travel with their
Pei Line,Gu
owners. The round shape likes in mother's arms
Hsiang Yun,Peng
with the sense of security and care.The surface
Chiu, Chin-Tuan Studio
uses bamboo as breathable windows. It contains
Project
both form and function.
NTCRI Craft ProjectBamboo Craft Design
Award YODEX Craft Design AwardHonorable Mention Bamboo
Pets
Outdoor
At home
Separable cleaning
Go out
Hole Diameter
Unit:mm
Process Make Rough Model
Try different molding methods
Molding frame in wires
Weave handle and latch with vine.
Tie the vine and make wheel caliber
Stained bamboo,Painted raw lacquer
Pet bed Bamboo
Pets
Interactive
This chair design is aimed to help the interaction between humans and pets. The purpose is not solely main for pets but it can be used for the pet owner to sit, play and use. Inside the chair design, there is a special space for the pets to sleep as a kennel. Owners can interact with their pets when they sit or sleep on the chair. This chair has a highlow elevation that makes it easier for pets to look at their owners. The shape is also unique and mellow that allows pets to feel that they are comfortable and is being hugged.
Chung Shin Chu Fa -Pet bed Year 2013-2014
Teamwork With Pei Line,Gu Hsiang Yun,Peng Chiu, Chin-Tuan Studio
Project NTCRI Craft ProjectBamboo Craft Design
Award YODEX Craft Design AwardHonorable Mention
USAGE IMAGERY
622
900
510 360
120ø
90ø 70ø
50ø
120 170 250 460 280
60ø
Unit:mm
Process Make Rough Model
Try different molding method
Molding frame in wires
Spray on color closed to original bamboo to cover the wires.
Tie the vine and make wheel caliber
Stained bamboo,Painted raw lacquer
With the trend of modern society, "not marriage, infertility, pets are treated as family members in urban households plays an important role for emotional sustenance. This trend spawned pet anthropomorphic business opportunities in the community Fermentation, more and more people attach importance to the quality of life of the pet, plus traditional hand and machine production conflict, want modern pet supplies into the traditional aesthetics to achieve the balance of industrial process, the process of Hands temperature. Industrial forms to achieve the combination of cultural and emotional life aesthetics of the new technology.
Bamboo Processing 刮青、鋸竹、剖竹、倒角、訂寬、削薄
埕群結隊 Year 2014-2015
Teamwork With Chung-Ru, Wu Li-Xuan, Zhu Darren,Chen Bing-Han,Lin
Award Leyoung Creative Community Competition- Judges' Award 8th National College Competition - Merit Award
Video
Talent Dihua
Taiwan Industry, Official Support Corporate sponsorship, regional tourism, industrial investment, local governments resources
Sustainable Branding The team manages the district from these 5 aspects. Also brand through CIS concept with a community perspective.
Local Shops
Enhance honorship and solidarity by better design and beautification. Preserve and promote local cultures.
Matching Platform
1. Dihua craft culture museum 2. Commercial sign unified design 3. Entrance imagery construction 4. Systematic street furniture
Creative journey Travel Agency Tourists
Based on cutural experience, design programs with local shops and integrate an info platform for foreigners and local tourists.
Integrate community, human and commerce resource, provide a platform that modifies local trourist spots.
Urban city planning , Strenghthen domestic cultural creativity, Improve life quality by residential and commercial separation.
【Cultural continuity and Innovative connection】 Love to Share The main idea of this project,《埕群結隊》, is “Cultural continuity and Innovative connection”. Based on rich cultures, architectures and distinguish features of local craft industry within Tataocheng Dihua Community, we want to promote the community to transform and flourish. Additionally, by recruiting more talents and resources around ,we want to integrate a platform that possesses a supply-side (around town), the demand -side (power of design) and sponsorship (industry, academia). Talents, creativities, arts, resources, knowledge and technics will have renovational value which meets the demands and developments of community. Further,we enhance vitality and shape a model for it to develop a new vision with Taiwan's soft power of cultural creativity.
《埕群結隊》divided into two cases, “Talent Dihua” and “Creative journey”. The former one “Talent Dihua” majorly constructs hardware and beautification. We want to increase the recognition of community and reproduce lasting appeal through hardware construction. Its content includes: Dihua craft industry building, entrance hall imagery, commercial sign, unified design and systematic street furniture. On the other hand, “Creative journey” is to design a travel pattern that suits local development via commercial basis and the power of community. This case includes an integrating information platform named Travel Agency which allows tourists to match and visit this place easier. Also, there are cultural courses to offer valuable experience to guests cooperated by craftsmen and trades. In this way, human resources and business of the community can be integrated to maximize efficiency.
The field of Tataocheng Dihua Community in this project range from Minsheng W. Rd., north till Dihua N. St. and south to Dihua S. st. of Nanjing W. Rd. East to Tataocheng Park around Minle St. and west to Huanhe S. Rd around the dock.
Dihua field study
1
Valuable cultural property and distinguish industries stop extending and lost advantages.
Countermeasure
Start experiential marketing not only encourages tourism but also promotes job opportunities. The community will flourish with Taiwan artists and designers.
2
Nowadays, wholesale has been gradually replaced by hypermarket. The consumption pattern in this district has been confined.
Countermeasure
Develop local industry characteristics.
3
Local business goes down while the generation aging, and preserved cultural property is no longer prosperous
Countermeasure
Based on the concept of starting business and design, we find residents who are interested in turning old house into a place that young generation can develop.
4
Street houses are mostly private, utilization and vacancy rate are high.
Countermeasure
Combine design and vacant space so as to preserve cultural property at the same time.
5
Economic gap between day and night.
Countermeasure
Transform community through service design.
6
There are a lot of space waiting to be improved with route planning and guidance service.
Countermeasure
Distinguish entrance hall imagery and Travel Agency helps to promote culture recognition.
Talent Dihua Sustainable Branding
1. Dihua craft culture museum 2. Commercial sign unified design 3. Entrance imagery construction 4. Systematic street furniture
The team manages the district from these 5 aspects. Also brand through CIS concept with a community perspective.
Dihua Craft Culture Museum, pass down memories of local community
Commercial sign unified design, Entrance imagery construction, Systematic street furniture
Shape Tataocheng Dihua community as a cultural icon
Dihua Craft Culture Museum
Street Furniture Deisgn
Entrance Imagery
CIS
Unified Commercial Sign
The team based on literature review and the actual visit considering
Dihua Craft Culture Museum
the following Tataocheng Dihua community's traditional craft industry attracts our attention: 1. coopers making 2. lantern making 3. cloth art.
Design elements Buildings on Dihua St. are mostly trader for 1st floor with domestic 2nd floor. And round column is very common.
“Niche-type”wall design
屈臣氏 medicine shop
Yanping N. Rd.
2F Experiential Space
1F Exhibition Center
Entrance Imagery Entrance Imagery, Unified Commercial Sign & Street Furniture Design Shape Tataocheng Dihua Community as A Cultural Landmark
1. Narrow streets and parking disorder cause traffic jams. 2. Cables covering the sky. 3. The unclear sign from MRT station to Dihua districts. 4. Red bricks sidewalks covers only a few feet.
Street Furniture Deisgn
CIS
Unified Commercial Sign
Sort out by catagories Chinese Kampo Entertainment Cloth Shop Cutrural Craft Others
Creative journey Matching Platform
Local Shops
Travel Agency Tourists
Based on cutural experience, design programs with local shops and integrate an info platform for foreigners and local tourists.
Throughservice design, torurist can experience the main industry of this district.
Promote traditional industy and transform the community.
1.Popular coffee shop with Chinese prescription meals
With exquisite image, tourists taste Kampo delicacies directly through five senses and thereby generate interest.
2. Experiential cooking class teaching Kampo recipes.
Just like famous Blue Elephant restaurant in Tailand, it is known by delicious and easy Tai food. Women who love to cook and willing to teach can narrow the gap between people and traditional Chinese Kampo and creates opportunities to start second career.
3. One day fabric master
Teach traditional weaving methods and understanding of patterns such as measurement and hidden stitch. Also take advantage of Yongle Cloth Market, attendants can pick up cloth and sew right there and fabric specialists will teach shawls weaving, Gothic scarf and handcrocheted handbags.
Travel AgencyProsperous tourist route, stay one day at least. Considering Taipei is the World Design Capital in 2016, Tataocheng Dihua Community is a tourist spot that possess Taiwanese culture. Therefore, the idea of travel Agency integrates development history as a core concept and offers more accessible options such as one-day trip, two-day trip and family trip for directly subscribe.
Old house with creative incubation centera traditional community with fresh idea. This proposal arranges some of the old houses as incubation centers where provide space for young people to start ventures like a co-working space.
The Business Model Canvas Key Partners
Key Activities
Taipei city government
Business model
The Ministry of Culture
Sustainable and promotion
Taipei Tech Student Resources
Experiential marketing
Cultural & Creative assembly
Craft preservation plan
Personal studio
Key Resources
Value Proposition
Customer Relationships
Customer Segments
Promote Tataocheng Dihua Community with design energy.
Electionand counseling
Pioneers make efforts to run cutural and creative business
Event invitation
Promote local recognition.
Designers full of experience in this field
A platform young gartist and designers can express themselves. International exposure
Merchant interests in this project
Channels
Government policy and business support E-commerce
Design resource
Conseling relevant industry
Network resource Taipei Tech resource
Cost Structure
Revenue Streams
Space Reconstruction and infrastructure
Rental units
Human resource of management
Official grants and corporate sponsors
Marketing costs Public construction costs Design and research costs
Marginal benefit
Product Life Cycle
創意行旅
Carry out phase
Preparation phase Study literature, successful cases and field (tourists’ interview) about the current situation of Dihua St. Visit local craft specialists and retailers and find out the willingness to cooperate with this project and the Design Workshop.
The team plays a role like a bridge matchmaking. Additionally, our works are design and improvement of street furniture, monuments restoration, construction of Craft Museum, entrance imagery and signs Integration. Lastly, Travel AgencyDihua St. Tour institutions and cultural experience programs.
Subsequent arrangement Community promoting phase Through community and networks, we will promote this project and look for designs and local districts that willing to join in. On the other hand, the Dihua St. News Promotion platform will be constructed and the initial plan will start after agreements of Dihua St. Development Association.
The team will assess with local associations and designers after this project whether the field needs to extend development or not. There are opportunities like cooperating with International Travel Fair for sustainable business. Others like: an election of Dihua ambassador, invitation of relevant cultural and creative TV shows and New Year Spring Festival activities held in the street to attract more domestic and foreign tourists to enjoy.
Estimate Items Construction costs
145,000,000
Measurement costs
102,000,000
Temporary utilities bills
2,000,000
Temporary disaster prevention
5,000,000
Road construction
500,000
Security Measures underconstruction
5,500,000
Boundary verification
5,000,000
Material testment
25,000,000
Environmental sanitation
7,000,000
Environmental prgotection
5,000,000
Safety and Hygiene
2,000,000
3.
Quality management
10,000,000
4.
Manufacturer profits, management
12,000,000
5.
Business tax
10,450,000
Indirect project costs
35,000,000
Direct project costs
20,000,000
Technical service fees
15,000,000
1.
Cost planning
Amount
2.
6.
Estimated Total amount
Raise the value of branding
219,450,000
and strength of community
Team
Tataocheng Dihua Community TMO Team
Eperience of project managing Adventage of integration
Cost planning
Le Yang
Resident / Consumer
Consultant
Dihua community
Talent Dihua Creative journey
Scenario Approach
Markus Backpacker from German
Resident of Dihua community
TRAVEL AGENCY Cost Concerning
Recommend Route
PLANNING YOUR JOURNEY... User Comments Exchange
Preference
迪 化
中藥體驗課程
蔘
缽
老舊空間再造
百工博物館 金喵
中華民國 104 年 3 月 28 日 （ 週六 ） 10:00 12:00
國立臺北科技大學木藝培育暨設計研發中心
國立臺北科技大學木藝培育暨設計研發中心（設計館B1） 國立臺北科技大學 教學資源中心 研究發展處 設計學院 工業設計系 王瀛生 行政院農委會林業試驗所研究員 陳殿禮 國立臺北科技大學木藝培育暨設計研發中心主任
槌錘
阿萬師 打鐵行
04 COMMERCIALIZATION/ CHESSBOARD WITH TEA TABLE SMART LIGHT
Natural ACACIA CONFUSA-
Chessboard with Tea table
Drinking tea and playing chess is one of the most descriptive images to local life in Taiwan, this scene can be seen in parks and neighborhood spaces everywhere, which is the inspiration for the design of this Natural Acacia Tea-Chess Set. We hope to respond to this need of modesty and simplicity in so that when people are getting some shade outdoors, resting and playing chess, through each move and defense in their game and together with sips of warm and gentle tea water, this natural and vivid image of Taiwan may thus be revealed.
Chessboard with Tea table Year 2014-2015
Teamwork With Li-Design Studio
Award Taiwan Craft Contest 2015 - Finalist Taiwan OTOP Product Design Award 2015 - Finalist
Material
Distribute
The Taiwan Acacia is an economic tree species of local Taiwan characteristic that can be found in forests all over our plains and mountains; the living spaces in earlier times always involved the Acacia’s companion, including elderly people chatting and cooling off under the trees, or with children gathering and playing nearby, therefore the Taiwan Acacia is metaphorical of the emotional dialogue between people as well as being narrative of Taiwan’s local customs and traditions.
However, because of the Acacia’s characteristics such as its comparably smaller tree diameter, its complicated wood grain, and that it is fragile and cracks easily, they are difficult to process and are not of much economic value.
Heat Treatment Technique Our team has applied the heat treatment technique to Taiwan Acacias, modifying their wood features, we hope to increase the usage and value of Taiwan Acacia wood. In our design, we have chosen to preserve the wood’s natural edges, allowing the core Enhance its ability of the
and edge to display the feature of their different shades,
fungicide and insect repellent
bringing out the visual aesthetics of the entire teachessboard collection, therefore allowing the users to be encompassed within the aesthetic atmosphere while drinking tea and playing chess outdoors.
place in indoor and outdoor environment will be more comfortable and healthy.
wood grain that easily causes distortion and deformation
Chu
Chu River and Han Border
This collection embraces the natural edges as its main visual image in its design concept, transforming the implementation of the natural edge from a processing disadvantage to a visual feature, as well as connecting its irregular forms to the image of Taiwan’s mountain forests where the tea leaves are grown - this is the Natural Acacia Tea-Chess Set design’s connection between different objects and its original intention, fully expressing the advantages of heat treatment of Acacia wood. Our style of creation adopts the principle of a three to seven ratio in design to nature, seeking the balance between art and design as the simplest response to the aesthetics of outdoor leisure space.
The Natural Acacia Tea-Chess Set is mainly comprised of a Tea-Chess Board and Tea Set Holder. The Tea-Chess Board embodies the natural edges as an image of a river flowing through its entirety, corresponding to the Chu River and Han Border while playing chess, with the tea board area reserved for the Taiwanese lifestyle habit of having tea while taking a rest.The concept of Tea Set Holder also draws from the natural edges, presenting them at the back of the Tea Set Holder so that they depict an image of its mountains, while laser-sculpted carvings portray the environmental atmosphere of which the tea leaves are grown. The core and edge’s feature of its different shades allows the Tea Set holder to portray an effect of a dark base and light top, contributing to a visual sense of stability.
SMART LIGHT
Smart Light Year 2013-2014
Teamwork With Chung-Ru, Wu You-Yi,Lin
Award SIGMU Creative Living Wisdom contest2014Best Technology Application
Video
Factors discussion on a macroscale From comercial strategy to Product Opportunity Gaps
S.E.T. Exploration Based on the comercial strategy, interdisciplinary group looked into factors that affects the overall environment. Concerning social lifestyle, economy trends, development of technology and otehr factors, the group proposed the key factor that influence development of commodity through collective brainstorming.
P.O.G. Statement Business services display platform
Parking Information & Service
Integrate resorce within system
Green economy for carbon reduction
Integrate service media
Intelligent Economy
Business Resource
Economic
P.O.G 1.Smart night lighting Security system 2.Intellegent lighting Fire escape system 3.Smart light parking service
Social-Life Style
Technology
Health care policy
Meet requirements
Security at night, Private space
Apply LED light in evironment
Urban space utilization
Natural Technology Integration
Is it safe in the alleys at night in the city we live in? Is there any better solution for the inconvenient and uneasy parking lot? If one day we are facing fire, what kind of assist do we need?
Dark lane
Parking lot
Fire accident
84
12
R7
84
121
11
7
R3 R4
7 8 8
72
14
Unit:mm
Functional Demands
Corresponding Technic
Green energy
Photosensitive system
Solar Power
LED Energy-saving Light
Gas Detection
Catalytic combustion Dual infrared analyze
Targeting
GPS/wifi 3 point positioning
Tracking
Internet of things/NFC
Audio sensor
Image threshold determination & Audio threshold setting
Precise guidance
Rotating laser light
System Structure
Smart night lighting Security system Coordinate between product and system Improve inadequate service of security and product
Smart Light system Smart Light
Total solution for intellegent builiding
Sensor
Smart light parking service
Intellegent lighting Fire escape system
• Energy Saving Feedback • Reminding sensor • Safetyguidance
This project applies the concept of smart buildings in the future planned construction of public facilities.There are 3 proposal for the major development to support this Smart Lignt project- light of wisdom to preserve energy saving system. These are the intelligent lighting security system of nighttime, intelligent lighting parking service and intellegent lighting for fire escape system.In order to achieve sustainable energy, the concept of consuming and retriveng the light includes the carbon reduction technology within the smart building.
Smart Light Sensor 360째 rotation mechanism Fitting seat
Internet of things & Core system connection Environmental sensor Photosensitive system
Light Projection
Fish-eye-lens Camera
Central sensor system can be divided into three parts: 1. "Human Sensing" Detect through fish-eye cameras on households, pedestrian and interactions. 2 "Space Sensing" Detect light, temperature, smoke density and gas composition through sensing device. 3. "Object Sensing" Through networks, immediately notify the community center whenever abnormal induction occurs.
Smart Light System & Sensor Smoke縲：ire alarm縲《hout Provide context -aware info
Emergency Notification
Device Control
Ambient light Abnormal eliminate
Attention
Guidance
Route planning, evacuation exits
Determine and guide
Smart light Fire escape system Heat sensor for evacuation
Solar Energy
Smart night lighting Security system Building surroundings and alleys safety
Smart light parking service Safety and convenience
Electric Energy
Smart night lighting Security system At night when residents, elderly, woman and children walk outside the building, the external will light up the yellow LED. When the smart sensor system sensing residents, the light will automatically turn off after them and safe energy. These monitoring system among buildings connect with security at any time and they have clear audio and image sensor to keep a safe community.
Sensing
Lighting
Photosensitive control
Audio
Audio Control
Image
Anomalies Detection
LED Energy Saving
Alarm
Smart light Fire escape system The system will be mainly set up among public aisles, it includes temperature sensing and projection device. When the system detects high temperature which means there is a fire, then the smart sensors will find out the location and start Smart light fire escape system which indicates the opposite direction.The system connect with security in addition to guide at first place. Also, let external understand the situation inside the building to make proper decision (Including fire location, scale and required support).
Smoke CO2 Detection CO1
Core System
Manage Center Fire station, Police office
Temperature
Guidance
Laser
Safe Direction
Successful Escape
Smart light parking service Lights on the ceiling are Smart sensors. Through these devices, lights will guide residents to park. This Parking service light up 15 meters forward and turn off after vehicles pass through to save energy. When it’s done, Smart light system will guide resident to the elevator.
Recognitiom
Guidance
Effecient
Audio
Audio Control
Image
Anomalies Detection
LED Energy Saving
Alarm
System Model
External police and fire emergency contact
Solar power
Electricity
Dual power supply system
Smart Light System
Community managment center
Smart Light Sensor Fish-lens Camera
LED Lighting Projection
Environmental sensor
Internet of things
Smart light System & Sensor
The feature of this project is combining the light application and service with two active industry, solar power and LED, and focusing on improving public security. Besides residents’ safety, it could elevates household security emotionally. This product can be sold as a bundle or separated service. Each service has its unique feature and integrity. When all of the service works together it has an overall protection and residents can share a better neighborhood.
The system can not only reaches carbon reduction but also saves public electricity consumption. Through internet of things on the cloud, it integrates all service with light sensors in public space. Besides, this system connect with security via network in order to achieve a secure community.
The Business Model Canvas Key Partners
Key Activities
Value Proposition
Customer Relationships
Customer Segments
Interior / Exterior Construction Industry
Fire evacuation
Carbon reduction
House saling DM
Housewarming
Parking guidance
Security
Micro-film
House Renovation
Fire Technician
Application of LED
Safety
Internet forum, community
Architect
Environmental sensing
Daily life
TV advertising
Visitors / Residents parking guidance and park security
Guidance
Pre-sale house
Guardian
Experiential program
Low costs with quality
Community
Internet of things and Core system connection
Environmental friendly green energy
Office building
Hydropower Industry Secom security Taipei Tech LED Supplier (Everlight) Software Suppliers Construction Company
Key Resources
Townhouse School Apartment
Residential building
Channels Construction company
Children
Fire evacuation
Housing agent
Elderly
Temperature sensing
Secom security
Photography monitoring
Women
Construction related association Internet house saling platform
Security networks Light sensor Solar panel
People who lack of security
Dual power supply Power storage devices
Cost Structure Hardware maintenance
Revenue Streams Marginal benefit
Income
Software maintanance Hardware and software infrastructure implementation
Brand awareness
System maintenance fee
Marketing expenses
Market share
Hardware sales
Personnel costs
Customer Satisfaction
Government grants for Green Building
Insurance fees
Trends leading
Security guard expenses
SWOT Analysis
S
W
TRENGTHS
1. Systematic structure and resource integration 2.Complete service system 3. Reduce public electricity consumption 4. Resolve difficulties via advance technology
1.Taiwan's domestic market is insufficient to support service platform with large scale. 2. Affected by weather 3. Public attic space is out of concern 4. Following maintainace costs 5. Overall facility costs
5. Promote CIS
O
EAKNESSES
PPORTUNITIES
1. Prosperous industry of green energy 2. Target groups 3. Smart building leads to a new era 4. Potential market in China 5. Government grants for green buildings
T
HREATS
1.Rapid imitation and development of innovative technologies 2. Low exposure at the begining 3. Less capital for early state 4. Less revenue failed to attract substantial investments 5. Huge amount of expense appling advance technology
Cost planning We suppose the area to be 220 square footage with 8 floors and 1 underground floor, 70 footage for outdoor and 150 footage for interior.Smart sensors will be set every 4 footage, and every unit cost 8000 NT dollars including installation.
960 thousand 120 units for interior aisles
Construction Costs 1.74 million.
160 thousand 20 units for exterior aisles 320 thousand 40 units for parking lot 300 thousand Central Management System
WHEN I SAY PRODUCTS,
I MEAN SERVICES.
Design Portfolio +886-921-555-384 j0921555384@gmail.com
歐 陽 宏 PROJECTS 柏 DURING 13’-15’