Ou yang hung po 0914

O U.Y A N G.H U N G.P O

O U.Y A N G.H U N G.P O

Introduction/ My Claim UK Design Council

Thinking

Doing

Selling

-ideas-

-project-

-commercialization-

DISCOVER.

DEVELOP. DEFINE.

DELIVER.

This collection consists of three parts, namely “thinking” (ideas), “doing” (project) and “selling” (commercialization). From the suggestions of the UK Design Council, thinking is to discover. “Thinking” is to provide ideas quickly to satisfy customer’s needs through the design competition and to enhance self-confidence on the field after winning the prize. “Doing” is to define and develop. With a project and the innovation competition, design has been out of the idea stage. “Selling” is to deliver. It is a process from producing to marketing, and then taking situational spaces, marketability and usability into account.

CONTENTS

01

ABOUT/

P8-11

RESUME EXPERIENCES & AWARDS

02

IDEAS/

P16-75

CATCHMENT WALL SPOON CAN CUP ALL IN ONE YOUR LIGHT CIRCLE BANDAGE

03

PROJECT/

P78-131

CHUNG SHIN CHU FA CHENG,CHIUN

04 COMMERCIALIZATION/

P134-157

CHESSBOARD WITH TEA TABLE SMART LIGHT

歐陽 宏柏

Timber Ou Yang Taiwan

RESUME EDUCATION National Taipei University of Technology Graduate Institute of Innovation & Design,(MA 2013-Present) Da-Yeh UniversityIndustrial Design(BA 2009-2013) INTERNSHIP 3D software

rcia me

com

MOTOR DESIGN GROUP -internship(2012/07-2014/07)

n tio liza

pro

jec

t

Rhino ceros

20%

Pro Engineer

2D Layout Adobe Illustrator

30% Photoshop DESIGN EXECUTIVE WORKPLACE CAPABILITY

50% eas

Id

gn

si -De

C

KeyShot

on

ti eti

p om

DESIGN SKILL

CULTURE INNOVATION

DESIGN FIELDS

Sketch

PRODUCT DESIGN FURNITURE DESIGN

AUTOBIOGRAPHY I’m currently studying in graduate school in National Taipei University of Technology. I have experienced in different fields including Product, furniture, graphics and package design. I won iF concept design Haier Special Prize for strike two years in 2014 and 2015. Besides, I won a lot of design competitions included SIGMU Creative Living Wisdom Contest in 2014.

In this competition, I had a chance to work closely with SIGMU. During my time in school, I attended various workshops. Those workshops were built up by IDEO, in D- school design method, to show creative service and innovative design thinking.

I think participating in the competition and being awarded the prize not only are able to affirme the designer and to increase his confidence, but also, more importantly, could make the designer ponder the breadth and depth of his works. I hope that it could be more commodification in the future and hope I am able to learn how to implement my creative ideas as well.

EXHIBITION& WORKSHOP YODEX -Exhibiting at Young Designers Exhibition (2013/5) (Chung Shin Chu Fa 寵新出發)

Exhibiting at Youth Innovative Design Festival (2013/5) (Chung Shin Chu Fa 寵新出發)

Design Workshop of Month peach innovative application (2013/08/09-15)

Workshop of Innovation Strategy and Design Thinking (2014/11/8-9)

Workshop of User Scenario eXperience Design & Interdisciplinary Collaborate Innovation (UXD&ICI) (2014/01/11-12)

Workshop of Creative Service Design Thinking (2015/04/25-26)

The 20th Chinese Institute of Design Conference

(2015/05/16)( An Analysis of Laser Engraving Application to the Existing Products)

Design Workshop of furniture with “STRUASS” (2015/07/06-10)

DESIGN PROJECT NTCRI Craft Project- Bamboo Craft Design: Chiu, Chin-Tuan Studio (2013/07-2014/03)

CIDA Design is good, capital city of Taipei-

The design highlights are the demonstration area plan

World Design Capital 2016 -Grounding Program In Design Education-Project (2014/07/17-21)

National Taipei University of Technology –W-School -Adjunct Assistant

Technology Research and Development Program of Ministry of Economic Affairs-Alpinia industrial design application program-Adjunct Assistant 2015 Conventional Industry Technology Development (CITD) -Heat Treatment of Taiwan Acacia Cultural Creative Product Design Project-Adjunct Assistant

DESIGN COMPETITION AWARD 2015iF STUDENT DESIGN AWARD 2015 - Haier Special Prize Top7(Catchment Wall)

Red Dot Award: Design Concept 2015 - Finalist (Catchment Wall/Circle Bandage)

Acrylic Design Contest 2015

- Honorable Mention(Grind Aquarium)

12th Y.S.Award 2015

- Honorable Mention(Cup All In One)

Leyoung Dream Scenes Creative Community Competition - Judges' Award(Cheng,Chiun 埕群結隊)

8 th National College Entrepreneurship Competition - Merit Award(Cheng,Chiun 埕群結隊)

Taiwan Craft Contest 2015

- Finalist(Chessboard with Tea table )

Taiwan OTOP Product Design Award 2015 - Finalist(Chessboard with Tea table )

Gold Award

2014iF Concept Design Award 2014

－Haier Special Prize Top10(Golden Proportion Health)

Braun Campus Prize Taiwan 2014

- Gold Medal Award(Transform Screw Driver)

Creativity in Taichung 2014- Innovative Application Design Competition invention - Honorable Mention(Circle Bandage/Birth Aid)

Sichuan-Taiwan Industrial Design Awards - Finalist (Sweet Teeth)

SIGMU Creative Living Wisdom contest2014 - The Best Technology Application (Smart Light)

HOLA Homeware Design Award - Finalist (Z-sort)

2013YODEX Craft Design Award

- Honorable Mention (Chung Shin Chu Fa 寵新出發)

02

IDEAS/ CATCHMENT WALL SPOON CAN CUP ALL IN ONE YOUR LIGHT CIRCLE BANDAGE

Saving

Reuse

Catchment Wall could collect a large amount of water splashed on the wall, and recycling.

When we take shower, we always use showerheads. A part of the water will flow from our body to the some of the water will spray onto the wall, and causing waste.

With Catchment Wall, bathroom walls will be designed to double level with hexagonal structure and pipes. It makes the water on the wall can be gathered by the trench and slope wall. Then use the gathered water for toilet to reduce the water wasting during our shower time.

Catchment Wall Year 2014-2015

Teamwork With Chung-Ru, Wu Li-Xuan, Zhu Kuo-Chun Tseng

Award iF Student Design Award 2015- Haier Special Prize Top7 Red Dot Award Design Concept 2015- Finalist

Video

DESIGN DETAIL With Catchment Wall, bathroom walls will be designed to double level with hexagonal structure and pipes. It makes the water on the wall can be gathered by the trench and slope wall. Then use the gathered water for toilet to reduce the water wasting during our shower time.

TODAY STATUS Salt water

Frozen (Glacie r/ Pola r

1%

2%

Ice Ca ps)

97%

3% Fresh water

Only 1% water is fit for human consumption

Of that 3%, over 2/3 is frozen in glaciers and

Although over 70% of the earth’s surface is

polar ice caps, leaving less than 1% readily

water, 97% of that is saline (salt water), leaving

available for human consumption.

a mere 3% for fresh water.

TODAY STATUS An average family uses 127,000 gallons of per year!

4 minutes a day

2 loads every week

4000 gal/yr

5000 gal/yr

15 minutes shower

19000 gal/yr

15 times per day

33000 gal/yr

SHOWER HABIT

Long distance

Medium distance

20%

Close distance

80%

Most of the people are standing beside the bathroom wall to take shower

WATER RECYCLING BATHROOM

TANK

TOILET

Pressure motor

Bathwater

Notch

WATER RECYCLING

Facing the wall

Facing the water

70% Collect 70% Shower water

All the water will flow between the wall and down into the water tube.

WATER FLOW W LO RF TE WA N TIO EC DIR

These three inclined surface are more easily let water flow into tube

INCL

INED

INCLINED SURFACE

SUR

FAC E

INCLINED SURFACE

cm An appropriate distance for finger Three centimeters of distance and angled allow the hand grip easily.

EASY TO INSTALL

MODEL DETAIL

gathered by the trench

Mounts

REUSABLE TABLEWARE

This is a metal canned food, unlike the common canned food, Spoon Can made a small change to the product design.

After a canned food is opened, the lid is usually discarded as garbage. Perhaps the lid can have a functional purpose.

Spoon Can's concept is to combine the spoon with the lid. When you open the lid with the pull tab, it will follow a template of lines stamped onto the lid and bend into the shape of a spoon.

The spoon can then be used to scoop the contents out of the container.

Spoon Can Year 2014-2015

Teamwork With Chung-Ru, Wu Li-Xuan, Zhu Kuo-Chun Tseng

Video

DESIGN RESEARCH

Environment

PULL THE FOOD CAN COVER

Opening the food can cover need to pull out hard.

Procedure

DROP OUT THE COVER

The food inside cans is diffcult to pour out.The cover will be the garbege around our cooking space.

BACKGROUND

War

Disaster

USE THE TABLEWARE DIGGING FOOD

We always take the spoon to dig out food from food can.

KEY TARGET

Third World

Soldier

Medical

Refugee

DESIGN CONCEPT

SPOON

BOWL

FOOD

DESIGN INSPIRATION

The concept of the lid design is similar to the folding lines of origami. We experimented with paper to produce different folds that form a variety of concepts for the shape of the spoon. We studied the relationship between the force direction and the stamped lines on the lid. There are many factors that were considered for the design, such as the speed and strength of the force applied, and whether the user is using their left or right hand.

Before Centerline

Fold line

After

FROM CAN TO TABLEWARE

Take Spoon Can As The Tableware

Pull It And Let Cover Turn Into Spoon Shape Reused many times

Wash The Spoon Can

In the third world Use The Cover To Dig Food

Material Assistance Relief supplies included food and medical supplies. Medical supplies can be placed at the same time when packaging and transporting because of the canned shape of SPOON CAN.

Food & Tableware

Medical

All in one Generally, when people need a straw for their drinks, they have to open the straw packing.

It may waste the user's time and may increase the environmental pollution. This product wisely benefit from the "green" and "convenience" of users. The cup rim will be designed with a retractable structure and a straw will be fixed in the cup as well. Then, people can use

Cup All In One

the straw to drink easily when they are pressing

Year

the retractable cup.

2014-2015

Teamwork With Chung-Ru, Wu Li-Xuan, Zhu Kuo-Chun Tseng

Award 12th Y.S.Award 2015Honorable Mention

Video

Background & Challenge In fact, the beverage cup would cause a lot of environment issues. When people are having drinks, the wastes of the beverages are the big concerns of the environment, for example plastic glass, Styrofoam, plastic bag and straw. Taking the plastic straw as an example, the amount of the consumption of straw is 3 billion in Taiwan. It means that each person uses a straw in every three days. The straw packing would also cause some environmental problems.

BEFORE Normal

Ă—5

For consumers, if consumers are not good at recycling, they may increas the environmental costs and pollutions.

AFTER

All in one

Ă—3

For recycling industry, if people cannot do the recycling well, they may need to provide more staffs and spend more time to do it. It may also cause a burden on society and the environment.

Solution Unlike the design of traditional cup, the retractable cup environmental and the fixed straw would make people feel more convenient and green.

Straw

Cup

Retractable Structure

In order to reduce health risks and inconvenience, the Cups All In One combines the straw to the edge of the cup. The upper body of the cup is designed with an accordion fold that allows users to press down the cup to pop the straw out of the cup cover.

The inner base of the cup is designed with an inclined slope to allow liquid to flow to the edges inside the cup.

Cup Down

Straw Rise

How to use When we want to drink, it is easy to press down the drink cups. when we’re not drinking it,the straw, doesn’t need to expose outside for a long period of time by pressing down the cup, so it can reduce bacteria infection.

Drinks

Drinks

The retractable design may affect the capacity of the cup; therefore, the design was increases 20mm in height compared a regular cup. The groove of the cup is designed for reduceing the space and shipping costs.

Process

The straw is out of the cover The remaining drinks will flow through both sides of the cup, due to the slop bottom design.

Marketing The benefits for the users: (1)The number of drinks and straws does not match.

(2)Better hygiene.

(3)Unified the size of the cups and they are convenient to be delivered.

(4)People can have the drinks easily.

(5)The design of the cup may attract some buyers.

(6)It is good for recycling and can protect the environment.

Tea shop

Public transportation

Airport

Breakfast shop

There are physical and virtual consumers, such as, beverage chain shops, Starbucks, McDonald's and some vending. In addition to cooperating with the physical channels and the beverage shops, producers can set the vending machine, breakfast store in the airport or public areas.Since these consumers are mainly focus on the quickness and convenience.

Tall

Grande

Vent

Vending Machine

Product Life Cycle

Time

Time

Time

Time

The Business Model Canvas Key Partners

Key Activities

Value Proposition

Customer Relationships

Customer Segments

Bubble tea store

Reduce pollution of environment

close to life

Understand how to use easily

Fastfood junkie

Fast food restaurant Supermarket Vending machine Shop in fire station convenience store Plastic Factory Recycling Processing Plant

Easy to take Easy to recycle Promote quality of service

Convenience Environment friendly

Whole new experience

Salaried Man Students

Energy Saving and Carbon Reduction

Party Night market

Key Resources

Channels

Innovation

Drink retail shop

Service procedures

Business of vending

Cost Structure

Revenue Streams

Processing cost

Market occupancy

Trend leader

Customer satisfication

Patent licensing

Research and development cost Marketing cost

Estimated cost

Instant promotion

Material

Your LightS A projector redesign

WE IMPROVE THE TRADITIONAL PROJECTOR USAGE PATTERNS. “Your Lights” improve the traditional projector usage patterns. The bottom of the projector is equipped with annular light. It’s attached with sensor which can detect the position of the projector remote control and give ample light. Therefore, audiences need some, take the remote control to their sides, and “Your Lights” will provide adequate lighting without disturbing others.

Your Lights Year 2014-2015

Teamwork With Chung-Ru, Wu Li-Xuan, Zhu Kuo-Chun Tseng

Video

it is too dark for the minutes taker

PROBLEM

it is too bright for the audience

During meetings, we often use the projector to play brief reports. To see the speaker's presentations clearly, we usually dim the lights.

At this time, when audiences need to take notes , it would result in impaired vision because of the dark environment.

LENS MODULE

ANNULAR LIGHT

STRUCTURE

If there are multiple noters need to the light, the remote control can be separated. One is remote control body, and the other is expansion (tracker). It can be split up into seven parts. Lighting will be provided to all parts.Therefore, all noters can get enough light.

VENTS

CIRCUIT MODULE

TRANSLUCENT GLASS

360 annular light

Tr a cke r

R e m o t e C o n t rol

CONTROLLING AND SHARING YOUR LIGHTS IN SAME TIME.

SAFE

Hard to stick by yourself

EASY

FAST

Circle Bandage is easy, accuracy and time saving for everybody whose finger gets injured.

Circle Bandage Year 2014-2015

Teamwork With You-Yi,Lin

Award Creativity in Taichung 2014Honorable Mention Red Dot Award Design Concept 2015- Finalist

Video

BACKGROUND

87%

OF PEOPLE USE

BAND-AID FOR CUTS

88%

OF BANDAGES ARE APPLIED TO

FINGERS

Surveys show that

According to our observations, of all the joints in the human body, fingers are most nimble in movement and the part that is most frequently used. As a result, fingers are more susceptible to injuries. This is particularly true of groups who need to use their hands frequently at work, such as nurses, cooks, painter, worker and students.

CHALLENGE

Unsterile fingers may come into contact with the adhesive side of The bandage, causing post-dressing bacterial Infection

Complicated steps May prevent the bandage from being perfactly pasted onto the wound due to the panic mood.

If our dominant hand is injured, it is hard to wrap as normal.

Participant Observation Method

SOULTIONS WE CHANGE THE BANDAGE SHARP TO CIRCLE. When needed for dressing a wound, Circle Bandage can be applied like putting on a ring simply by gently pressing it to form a circle. In this intuitive way, the unsterile fingers will not come into contact with the open wound and the adhesive side of the bandage, thus, it prevents further infection.

Wound Dressing Helper

Sticker

STEP1

STEP2

Press to make shape circle.

Target the wound by the Wound Dressing Helper and let finger touch the bottom sticker.

STEP3

STEP4

Rotate your finger and let all

Done! It’s simple and easy.

circle bandage stick to it.

STRUCTURE

40

50

6

50

Unit:mm

50

BONDING ADHESIVE

STERILE GAUZE

NONWOVEN FABRIC

RELEASE PAPER

WHITE LAMINATE SHEET

When our fingers are injured at work, the aforementioned groups often use an adhesive bandages to dress the wound and the uninjured hand to assist with this maneuver.

Before Currently available adhesive bandages involve complicated application steps.

the unsterile fingers will not come into contact with the open wound and the adhesive side of the bandage ;thus,it prevents further infection.

Circle Bandage can be accurately pasted onto the wound simply by aligning the cross lines on the envelope packaging with the wound.

This simplifies the previous tedious steps in the dressing process.

After

PACKAGE

Space saving due to form transformation

03

PROJECT/ CHUNG SHIN CHU FA CHENG,CHIUN

Tilt bowl 30째

Bamboo

Pets

Tilt

The sloping design can prevent spilling the food.

This angle is more ergonomic forthe pets because they do not need to head down to eat. For the water bowl, it is designed in different slopes in order to maintain the stability.

Chung Shin Chu Fa -Tilt bowl Year 2013-2014

Teamwork With Pei Line,Gu Hsiang Yun,Peng Chiu, Chin-Tuan Studio

Project NTCRI Craft ProjectBamboo Craft Design

Award YODEX Craft Design AwardHonorable Mention

Washable

Separate

Craft

Protect the cervical spine of pets.

Eat with fixed direction.

30°

Concentrate the feed.

The direction of the bowl can prevent

10°

pets from overthrowing the bowl.

Widened the edge of the bowl and then the slant edge can prevent the bamboo from staining the feed or pets’ saliva.

With the smooth and rounded bowl, the feed can be gathered and it allows pets to eat easily.

Process

Make Rough Model

Try different molding method

Molding frame in wires

Weave in a neat and tidy way

Tie the vine and make wheel caliber

Stained bamboo,Painted raw lacquer

Pet baskets

Chung Shin Chu Fa -Pet baskets Year 2013-2014 With the concept of travel together, the design

Teamwork With

of the pet basket lets pets can travel with their

Pei Line,Gu

owners. The round shape likes in mother's arms

Hsiang Yun,Peng

with the sense of security and care.The surface

Chiu, Chin-Tuan Studio

uses bamboo as breathable windows. It contains

Project

both form and function.

NTCRI Craft ProjectBamboo Craft Design

Award YODEX Craft Design AwardHonorable Mention Bamboo

Pets

Outdoor

At home

Separable cleaning

Go out

Hole Diameter

Unit:mm

Process Make Rough Model

Try different molding methods

Molding frame in wires

Weave handle and latch with vine.

Tie the vine and make wheel caliber

Stained bamboo,Painted raw lacquer

Pet bed Bamboo

Pets

Interactive

This chair design is aimed to help the interaction between humans and pets. The purpose is not solely main for pets but it can be used for the pet owner to sit, play and use. Inside the chair design, there is a special space for the pets to sleep as a kennel. Owners can interact with their pets when they sit or sleep on the chair. This chair has a highlow elevation that makes it easier for pets to look at their owners. The shape is also unique and mellow that allows pets to feel that they are comfortable and is being hugged.

Chung Shin Chu Fa -Pet bed Year 2013-2014

Teamwork With Pei Line,Gu Hsiang Yun,Peng Chiu, Chin-Tuan Studio

Project NTCRI Craft ProjectBamboo Craft Design

Award YODEX Craft Design AwardHonorable Mention

USAGE IMAGERY

622

900

510 360

120ø

90ø 70ø

50ø

120 170 250 460 280

60ø

Unit:mm

Process Make Rough Model

Try different molding method

Molding frame in wires

Spray on color closed to original bamboo to cover the wires.

Tie the vine and make wheel caliber

Stained bamboo,Painted raw lacquer

With the trend of modern society, "not marriage, infertility, pets are treated as family members in urban households plays an important role for emotional sustenance. This trend spawned pet anthropomorphic business opportunities in the community Fermentation, more and more people attach importance to the quality of life of the pet, plus traditional hand and machine production conflict, want modern pet supplies into the traditional aesthetics to achieve the balance of industrial process, the process of Hands temperature.

Industrial forms to achieve the combination of cultural and emotional life aesthetics of the new technology.

Bamboo Processing 刮青、鋸竹、剖竹、倒角、訂寬、削薄

埕群結隊 Year 2014-2015

Teamwork With Chung-Ru, Wu Li-Xuan, Zhu Darren,Chen Bing-Han,Lin

Award Leyoung Creative Community Competition- Judges' Award 8th National College Competition - Merit Award

Video

Talent Dihua

Taiwan Industry, Official Support Corporate sponsorship, regional tourism, industrial investment, local governments resources

Sustainable Branding The team manages the district from these 5 aspects. Also brand through CIS concept with a community perspective.

Local Shops

Enhance honorship and solidarity by better design and beautification.

Preserve and promote local cultures.

Matching Platform

1. Dihua craft culture museum 2. Commercial sign unified design 3. Entrance imagery construction 4. Systematic street furniture

Creative journey Travel Agency Tourists

Based on cutural experience, design programs with local shops and integrate an info platform for foreigners and local tourists.

Integrate community, human and commerce resource, provide a platform that modifies local trourist spots.

Urban city planning , Strenghthen domestic cultural creativity, Improve life quality by residential and commercial separation.

【Cultural continuity and Innovative connection】 Love to Share The main idea of this project,《埕群結隊》, is “Cultural continuity and Innovative connection”. Based on rich cultures, architectures and distinguish features of local craft industry within Tataocheng Dihua Community, we want to promote the community to transform and flourish. Additionally, by recruiting more talents and resources around ,we want to integrate a platform that possesses a supply-side (around town), the demand -side (power of design) and sponsorship (industry, academia). Talents, creativities, arts, resources, knowledge and technics will have renovational value which meets the demands and developments of community. Further,we enhance vitality and shape a model for it to develop a new vision with Taiwan's soft power of cultural creativity.

《埕群結隊》divided into two cases, “Talent Dihua” and “Creative journey”. The former one “Talent Dihua” majorly constructs hardware and beautification. We want to increase the recognition of community and reproduce lasting appeal through hardware construction.

Its content includes: Dihua craft industry building, entrance hall imagery, commercial sign, unified design and systematic street furniture. On the other hand, “Creative journey” is to design a travel pattern that suits local development via commercial basis and the power of community. This case includes an integrating information platform named Travel Agency which allows tourists to match and visit this place easier. Also, there are cultural courses to offer valuable experience to guests cooperated by craftsmen and trades. In this way, human resources and business of the community can be integrated to maximize efficiency.

The field of Tataocheng Dihua Community in this project range from Minsheng W. Rd., north till Dihua N. St. and south to Dihua S. st. of Nanjing W. Rd. East to Tataocheng Park around Minle St. and west to Huanhe S. Rd around the dock.

Dihua field study

1

Valuable cultural property and distinguish industries stop extending and lost advantages.

Countermeasure

Start experiential marketing not only encourages tourism but also promotes job opportunities. The community will flourish with Taiwan artists and designers.

2

Nowadays, wholesale has been gradually replaced by hypermarket. The consumption pattern in this district has been confined.

Countermeasure

Develop local industry characteristics.

3

Local business goes down while the generation aging, and preserved cultural property is no longer prosperous

Countermeasure

Based on the concept of starting business and design, we find residents who are interested in turning old house into a place that young generation can develop.

4

Street houses are mostly private, utilization and vacancy rate are high.

Countermeasure

Combine design and vacant space so as to preserve cultural property at the same time.

5

Economic gap between day and night.

Countermeasure

Transform community through service design.

6

There are a lot of space waiting to be improved with route planning and guidance service.

Countermeasure

Distinguish entrance hall imagery and Travel Agency helps to promote culture recognition.

Talent Dihua Sustainable Branding

1. Dihua craft culture museum 2. Commercial sign unified design 3. Entrance imagery construction 4. Systematic street furniture

The team manages the district from these 5 aspects. Also brand through CIS concept with a community perspective.

Dihua Craft Culture Museum, pass down memories of local community

Commercial sign unified design, Entrance imagery construction, Systematic street furniture

Shape Tataocheng Dihua community as a cultural icon

Dihua Craft Culture Museum

Street Furniture Deisgn

Entrance Imagery

CIS

Unified Commercial Sign

The team based on literature review and the actual visit considering

Dihua Craft Culture Museum

the following Tataocheng Dihua community's traditional craft industry attracts our attention: 1. coopers making 2. lantern making 3. cloth art.

Design elements Buildings on Dihua St. are mostly trader for 1st floor with domestic 2nd floor. And round column is very common.

“Niche-type”wall design

屈臣氏 medicine shop

Yanping N. Rd.

2F Experiential Space

1F Exhibition Center

Entrance Imagery Entrance Imagery, Unified Commercial Sign & Street Furniture Design Shape Tataocheng Dihua Community as A Cultural Landmark

1. Narrow streets and parking disorder cause traffic jams.

2. Cables covering the sky.

3. The unclear sign from MRT station to Dihua districts.

4. Red bricks sidewalks covers only a few feet.

Street Furniture Deisgn

CIS

Unified Commercial Sign

Sort out by catagories Chinese Kampo Entertainment Cloth Shop Cutrural Craft Others

Creative journey Matching Platform

Local Shops

Travel Agency Tourists

Based on cutural experience, design programs with local shops and integrate an info platform for foreigners and local tourists.

Throughservice design, torurist can experience the main industry of this district.

Promote traditional industy and transform the community.

1.Popular coffee shop with Chinese prescription meals

With exquisite image, tourists taste Kampo delicacies directly through five senses and thereby generate interest.

2. Experiential cooking class teaching Kampo recipes.

Just like famous Blue Elephant restaurant in Tailand, it is known by delicious and easy Tai food. Women who love to cook and willing to teach can narrow the gap between people and traditional Chinese Kampo and creates opportunities to start second career.

3. One day fabric master

Teach traditional weaving methods and understanding of patterns such as measurement and hidden stitch. Also take advantage of Yongle Cloth Market, attendants can pick up cloth and sew right there and fabric specialists will teach shawls weaving, Gothic scarf and handcrocheted handbags.

Travel AgencyProsperous tourist route, stay one day at least.

Considering Taipei is the World Design Capital in 2016, Tataocheng Dihua Community is a tourist spot that possess Taiwanese culture. Therefore, the idea of travel Agency integrates development history as a core concept and offers more accessible options such as one-day trip, two-day trip and family trip for directly subscribe.

Old house with creative incubation centera traditional community with fresh idea.

This proposal arranges some of the old houses as incubation centers where provide space for young people to start ventures like a co-working space.

The Business Model Canvas Key Partners

Key Activities

Taipei city government

Business model

The Ministry of Culture

Sustainable and promotion

Taipei Tech Student Resources

Experiential marketing

Cultural & Creative assembly

Craft preservation plan

Personal studio

Key Resources

Value Proposition

Customer Relationships

Customer Segments

Promote Tataocheng Dihua Community with design energy.

Electionand counseling

Pioneers make efforts to run cutural and creative business

Event invitation

Promote local recognition.

Designers full of experience in this field

A platform young gartist and designers can express themselves.

International exposure

Merchant interests in this project

Channels

Government policy and business support E-commerce

Design resource

Conseling relevant industry

Network resource Taipei Tech resource

Cost Structure

Revenue Streams

Space Reconstruction and infrastructure

Rental units

Human resource of management

Official grants and corporate sponsors

Marketing costs Public construction costs Design and research costs

Marginal benefit

Product Life Cycle

創意行旅

Carry out phase

Preparation phase Study literature, successful cases and field (tourists’ interview) about the current situation of Dihua St. Visit local craft specialists and retailers and find out the willingness to cooperate with this project and the Design Workshop.

The team plays a role like a bridge matchmaking. Additionally, our works are design and improvement of street furniture, monuments restoration, construction of Craft Museum, entrance imagery and signs Integration. Lastly, Travel AgencyDihua St. Tour institutions and cultural experience programs.

Subsequent arrangement Community promoting phase Through community and networks, we will promote this project and look for designs and local districts that willing to join in. On the other hand, the Dihua St. News Promotion platform will be constructed and the initial plan will start after agreements of Dihua St. Development Association.

The team will assess with local associations and designers after this project whether the field needs to extend development or not. There are opportunities like cooperating with International Travel Fair for sustainable business. Others like: an election of Dihua ambassador, invitation of relevant cultural and creative TV shows and New Year Spring Festival activities held in the street to attract more domestic and foreign tourists to enjoy.

Estimate Items Construction costs

145,000,000

Measurement costs

102,000,000

Temporary utilities bills

2,000,000

Temporary disaster prevention

5,000,000

Road construction

500,000

Security Measures underconstruction

5,500,000

Boundary verification

5,000,000

Material testment

25,000,000

Environmental sanitation

7,000,000

Environmental prgotection

5,000,000

Safety and Hygiene

2,000,000

3.

Quality management

10,000,000

4.

Manufacturer profits, management

12,000,000

5.

Business tax

10,450,000

Indirect project costs

35,000,000

Direct project costs

20,000,000

Technical service fees

15,000,000

1.

Cost planning

Amount

2.

6.

Estimated Total amount

Raise the value of branding

219,450,000

and strength of community

Team

Tataocheng Dihua Community TMO Team

Eperience of project managing Adventage of integration

Cost planning

Le Yang

Resident / Consumer

Consultant

Dihua community

Talent Dihua Creative journey

Scenario Approach

Markus Backpacker from German

Resident of Dihua community

TRAVEL AGENCY Cost Concerning

Recommend Route

PLANNING YOUR JOURNEY...

User Comments Exchange

Preference

迪 化

中藥體驗課程

蔘

缽

老舊空間再造

百工博物館 金喵

中華民國 104 年 3 月 28 日 （ 週六 ） 10:00 12:00

國立臺北科技大學木藝培育暨設計研發中心

國立臺北科技大學木藝培育暨設計研發中心（設計館B1） 國立臺北科技大學 教學資源中心 研究發展處 設計學院 工業設計系 王瀛生 行政院農委會林業試驗所研究員 陳殿禮 國立臺北科技大學木藝培育暨設計研發中心主任

槌錘

阿萬師 打鐵行

04 COMMERCIALIZATION/ CHESSBOARD WITH TEA TABLE SMART LIGHT

Natural ACACIA CONFUSA-

Chessboard with Tea table

Drinking tea and playing chess is one of the most descriptive images to local life in Taiwan, this scene can be seen in parks and neighborhood spaces everywhere, which is the inspiration for the design of this Natural Acacia Tea-Chess Set. We hope to respond to this need of modesty and simplicity in so that when people are getting some shade outdoors, resting and playing chess, through each move and defense in their game and together with sips of warm and gentle tea water, this natural and vivid image of Taiwan may thus be revealed.

Chessboard with Tea table Year 2014-2015

Teamwork With Li-Design Studio

Award Taiwan Craft Contest 2015 - Finalist Taiwan OTOP Product Design Award 2015 - Finalist

Material

Distribute

The Taiwan Acacia is an economic tree species of local Taiwan characteristic that can be found in forests all over our plains and mountains; the living spaces in earlier times always involved the Acacia’s companion, including elderly people chatting and cooling off under the trees, or with children gathering and playing nearby, therefore the Taiwan Acacia is metaphorical of the emotional dialogue between people as well as being narrative of Taiwan’s local customs and traditions.

However, because of the Acacia’s characteristics such as its comparably smaller tree diameter, its complicated wood grain, and that it is fragile and cracks easily, they are difficult to process and are not of much economic value.

Heat Treatment Technique Our team has applied the heat treatment technique to Taiwan Acacias, modifying their wood features, we hope to increase the usage and value of Taiwan Acacia wood. In our design, we have chosen to preserve the wood’s natural edges, allowing the core Enhance its ability of the

and edge to display the feature of their different shades,

fungicide and insect repellent

bringing out the visual aesthetics of the entire teachessboard collection, therefore allowing the users to be encompassed within the aesthetic atmosphere while drinking tea and playing chess outdoors.

place in indoor and outdoor environment will be more comfortable and healthy.

wood grain that easily causes distortion and deformation

Chu

Chu River and Han Border

This collection embraces the natural edges as its main visual image in its design concept, transforming the implementation of the natural edge from a processing disadvantage to a visual feature, as well as connecting its irregular forms to the image of Taiwan’s mountain forests where the tea leaves are grown - this is the Natural Acacia Tea-Chess Set design’s connection between different objects and its original intention, fully expressing the advantages of heat treatment of Acacia wood. Our style of creation adopts the principle of a three to seven ratio in design to nature, seeking the balance between art and design as the simplest response to the aesthetics of outdoor leisure space.

The Natural Acacia Tea-Chess Set is mainly comprised of a Tea-Chess Board and Tea Set Holder. The Tea-Chess Board embodies the natural edges as an image of a river flowing through its entirety, corresponding to the Chu River and Han Border while playing chess, with the tea board area reserved for the Taiwanese lifestyle habit of having tea while taking a rest.The concept of Tea Set Holder also draws from the natural edges, presenting them at the back of the Tea Set Holder so that they depict an image of its mountains, while laser-sculpted carvings portray the environmental atmosphere of which the tea leaves are grown. The core and edge’s feature of its different shades allows the Tea Set holder to portray an effect of a dark base and light top, contributing to a visual sense of stability.

SMART LIGHT

Smart Light Year 2013-2014

Teamwork With Chung-Ru, Wu You-Yi,Lin

Award SIGMU Creative Living Wisdom contest2014Best Technology Application

Video

Factors discussion on a macroscale From comercial strategy to Product Opportunity Gaps

S.E.T. Exploration Based on the comercial strategy, interdisciplinary group looked into factors that affects the overall environment. Concerning social lifestyle, economy trends, development of technology and otehr factors, the group proposed the key factor that influence development of commodity through collective brainstorming.

P.O.G. Statement Business services display platform

Parking Information & Service

Integrate resorce within system

Green economy for carbon reduction

Integrate service media

Intelligent Economy

Business Resource

Economic

P.O.G 1.Smart night lighting Security system 2.Intellegent lighting Fire escape system 3.Smart light parking service

Social-Life Style

Technology

Health care policy

Meet requirements

Security at night, Private space

Apply LED light in evironment

Urban space utilization

Natural Technology Integration

Is it safe in the alleys at night in the city we live in?

Is there any better solution for the inconvenient and uneasy parking lot?

If one day we are facing fire, what kind of assist do we need?

Dark lane

Parking lot

Fire accident

84

12

R7

84

121

11

7

R3 R4

7 8 8

72

14

Unit:mm

Functional Demands

Corresponding Technic

Green energy

Photosensitive system

Solar Power

LED Energy-saving Light

Gas Detection

Catalytic combustion Dual infrared analyze

Targeting

GPS/wifi 3 point positioning

Tracking

Internet of things/NFC

Audio sensor

Image threshold determination & Audio threshold setting

Precise guidance

Rotating laser light

System Structure

Smart night lighting Security system Coordinate between product and system Improve inadequate service of security and product

Smart Light system Smart Light

Total solution for intellegent builiding

Sensor

Smart light parking service

Intellegent lighting Fire escape system

• Energy Saving Feedback • Reminding sensor • Safetyguidance

This project applies the concept of smart buildings in the future planned construction of public facilities.There are 3 proposal for the major development to support this Smart Lignt project- light of wisdom to preserve energy saving system. These are the intelligent lighting security system of nighttime, intelligent lighting parking service and intellegent lighting for fire escape system.In order to achieve sustainable energy, the concept of consuming and retriveng the light includes the carbon reduction technology within the smart building.

Smart Light Sensor 360째 rotation mechanism Fitting seat

Internet of things & Core system connection Environmental sensor Photosensitive system

Light Projection

Fish-eye-lens Camera

Central sensor system can be divided into three parts: 1. "Human Sensing" Detect through fish-eye cameras on households, pedestrian and interactions.

2 "Space Sensing" Detect light, temperature, smoke density and gas composition through sensing device.

3. "Object Sensing" Through networks, immediately notify the community center whenever abnormal induction occurs.

Smart Light System & Sensor Smoke縲：ire alarm縲《hout Provide context -aware info

Emergency Notification

Device Control

Ambient light Abnormal eliminate

Attention

Guidance

Route planning, evacuation exits

Determine and guide

Smart light Fire escape system Heat sensor for evacuation

Solar Energy

Smart night lighting Security system Building surroundings and alleys safety

Smart light parking service Safety and convenience

Electric Energy

Smart night lighting Security system At night when residents, elderly, woman and children walk outside the building, the external will light up the yellow LED. When the smart sensor system sensing residents, the light will automatically turn off after them and safe energy. These monitoring system among buildings connect with security at any time and they have clear audio and image sensor to keep a safe community.

Sensing

Lighting

Photosensitive control

Audio

Audio Control

Image

Anomalies Detection

LED Energy Saving

Alarm

Smart light Fire escape system The system will be mainly set up among public aisles, it includes temperature sensing and projection device. When the system detects high temperature which means there is a fire, then the smart sensors will find out the location and start Smart light fire escape system which indicates the opposite direction.The system connect with security in addition to guide at first place. Also, let external understand the situation inside the building to make proper decision (Including fire location, scale and required support).

Smoke CO2 Detection CO1

Core System

Manage Center Fire station, Police office

Temperature

Guidance

Laser

Safe Direction

Successful Escape

Smart light parking service Lights on the ceiling are Smart sensors. Through these devices, lights will guide residents to park. This Parking service light up 15 meters forward and turn off after vehicles pass through to save energy. When it’s done, Smart light system will guide resident to the elevator.

Recognitiom

Guidance

Effecient

Audio

Audio Control

Image

Anomalies Detection

LED Energy Saving

Alarm

System Model

External police and fire emergency contact

Solar power

Electricity

Dual power supply system

Smart Light System

Community managment center

Smart Light Sensor Fish-lens Camera

LED Lighting Projection

Environmental sensor

Internet of things

Smart light System & Sensor

The feature of this project is combining the light application and service with two active industry, solar power and LED, and focusing on improving public security. Besides residents’ safety, it could elevates household security emotionally. This product can be sold as a bundle or separated service. Each service has its unique feature and integrity. When all of the service works together it has an overall protection and residents can share a better neighborhood.

The system can not only reaches carbon reduction but also saves public electricity consumption. Through internet of things on the cloud, it integrates all service with light sensors in public space. Besides, this system connect with security via network in order to achieve a secure community.

The Business Model Canvas Key Partners

Key Activities

Value Proposition

Customer Relationships

Customer Segments

Interior / Exterior Construction Industry

Fire evacuation

Carbon reduction

House saling DM

Housewarming

Parking guidance

Security

Micro-film

House Renovation

Fire Technician

Application of LED

Safety

Internet forum, community

Architect

Environmental sensing

Daily life

TV advertising

Visitors / Residents parking guidance and park security

Guidance

Pre-sale house

Guardian

Experiential program

Low costs with quality

Community

Internet of things and Core system connection

Environmental friendly green energy

Office building

Hydropower Industry Secom security Taipei Tech LED Supplier (Everlight) Software Suppliers Construction Company

Key Resources

Townhouse School Apartment

Residential building

Channels Construction company

Children

Fire evacuation

Housing agent

Elderly

Temperature sensing

Secom security

Photography monitoring

Women

Construction related association Internet house saling platform

Security networks Light sensor Solar panel

People who lack of security

Dual power supply Power storage devices

Cost Structure Hardware maintenance

Revenue Streams Marginal benefit

Income

Software maintanance Hardware and software infrastructure implementation

Brand awareness

System maintenance fee

Marketing expenses

Market share

Hardware sales

Personnel costs

Customer Satisfaction

Government grants for Green Building

Insurance fees

Trends leading

Security guard expenses

SWOT Analysis

S

W

TRENGTHS

1. Systematic structure and resource integration 2.Complete service system 3. Reduce public electricity consumption 4. Resolve difficulties via advance technology

1.Taiwan's domestic market is insufficient to support service platform with large scale.

2. Affected by weather 3. Public attic space is out of concern 4. Following maintainace costs 5. Overall facility costs

5. Promote CIS

O

EAKNESSES

PPORTUNITIES

1. Prosperous industry of green energy 2. Target groups 3. Smart building leads to a new era 4. Potential market in China 5. Government grants for green buildings

T

HREATS

1.Rapid imitation and development of innovative technologies 2. Low exposure at the begining 3. Less capital for early state 4. Less revenue failed to attract substantial investments 5. Huge amount of expense appling advance technology

Cost planning We suppose the area to be 220 square footage with 8 floors and 1 underground floor, 70 footage for outdoor and 150 footage for interior.Smart sensors will be set every 4 footage, and every unit cost 8000 NT dollars including installation.

960 thousand 120 units for interior aisles

Construction Costs 1.74 million.

160 thousand 20 units for exterior aisles 320 thousand 40 units for parking lot 300 thousand Central Management System

WHEN I SAY PRODUCTS,

I MEAN SERVICES.

Design Portfolio +886-921-555-384 j0921555384@gmail.com

歐 陽 宏 PROJECTS 柏 DURING 13’-15’