COVER
STYLES ARRIVING THROUGHOUT THE SEASON, IN STORE AND ONLINE
WWW.MERCHANT1948.COM AW/15 Contents 1
THE Merchant 1948 MANIFESTO We believe sometimes you need to say the unsaid; this Manifesto is both our ethos and direction - informed by the collective passion and dedication that drives our pursuit of the perfect shoe. Our entire Merchant 1948 family has contributed to the creation of this Manifesto, drawing from both the everyday and the exceptional. From over five hundred contributions, we tackled the challenge of distilling the essence of our Manifesto; this embodies our heart and soul, be inspired by what guides us.
C ON T EN T S 02 Manifesto 03 CONTENTS 04 OUR STORY 05 WELCOME TO WINTER 06-09 BULL BOXER 10-15 GIANCARLO MORET TI 16-17 DEUCE
THE JOURNEY OF FAMILY New to Melbourne but not new to shoes; we’ve been perfecting footwear since 1948 T h e st o r y o f M e rc h a n t 1 9 4 8 is s hape d by t ra v e l , h ard wo rk a n d n ew c halle nge s . We ’ re p as s i o n at e a b o ut o ur It alian h e ri t a g e , b u t e ve r yt h i n g be gins he re ; we ’ re p ro u d l y N e w Z e aland o wne d. E V E RY T H I N G B E G I N S W I T H FA M I LY… F ro m t h e A n s e l m i fam i ly ’ s o rigins in N o rt h e rn I t al y , t o ru ral Que e ns land a n d N e w Z e al an d ’ s K i n g Co unt r y - o ur val u e s are ro o t e d i n h o n e s t y , int e grit y an d t h e i m p o rt an c e o f family . W it h f o ur g e n e ra t i o n s i n t h e b u si n es s o f f o o t we ar – f ro m I t a l i an -b o rn G u glie lmo ’ s King C o u n t r y S h o e s t h ro u g h t o s o n To n y ’ s S ho e To wn a n d n o w g ra n d s o n S hane pio ne e ring O ve rl an d an d m o re re c e nt ly Me rc hant 1 9 4 8 ; we ’ ve b e e n p e rf e c t ing f o o t we ar f o r f o u r g e n e ra t i o n s, a n d we ’ re s t ill wo rk i n g o n it . … A N D E N D S AT YO U R F E E T
In s p ir ed b y ou r Italian lin e a g e , E u ro p e a n cr afts man s h ip an d p as s ion sh a p e e ve r yth i n g we d o; we sou r ce in sp ir a tion a n d p ro d u c t fro m ar ou n d th e g lob e, seekin g ou t th e b e s t l e a th e r an d p r emiu m q u ality to b r i n g b a c k h o m e .
WELCOME TO WINTER A COOL CHANGE IS COMING… AUTUMN IS HERE, WINTER IS ON ITS WAY AND OUR NEW COLLECTION HAS ARRIVED! It’s the season to invest in luxe leather boots and premium footwear; treat yourself, your feet will thank you! Our newest collection is all about the classics - Oxfords, Derbies and the indulgence of rich leather. It’s time to champion the combined appeal of style and functionality; prioritise quality and step out in something better this season.
Welcome Winter with Merchant 1948.
01
01
BULL BOXER
08
06
Because life’s too short to be conventional… Take your cue from the Netherlands’ Bull Boxer and embrace a different approach to the everyday. From the wild and wonderful minds of our friends Bart, Ben and Beau, Bull Boxer embodies their devotion to pragmatically unorthodox design and truly unique footwear; Dutch fortitude and gusto inform everything they do, whilst the skill and ingenuity of Portuguese craftsmen brings their dreams to life.
02
03
04
06
J A C E N B L A C K C O M B O E U R O 41 - 4 6 $19 9.9 0 J A L E N B L U E , C O G N A C $19 9.9 0 J A I M E B L U E $18 9.9 0 J A C K S O N C O G N A C $ 2 0 9.9 0 D EPP DARK BROWN E U R O 41 - 4 6 $ 2 0 9.9 0 0 6 . T AT U M C O G N A C , B L A C K E U R O 41 - 4 6 $ 2 19.9 0 0 7. G O S L I N G B L A C K , B R O W N , C O G N A C E U R O 41 - 4 6 $ 2 19.9 0
0 1. 02. 03. 04. 05.
WWW.MERCHANT1948.COM
6
05
THIS SEASON GO DUTCH! Prioritise craftsmanship and style this season
GOSLING BROWN COGNAC, B L A C K , $ 2 19.9 0
THE CLASSIC BOOT
B U L L B O X E R L E V I T T, B R O W N E U R O 41 - 4 6 , $ 2 3 9.9 0
WWW.MERCHANT1948.COM
Add some utilitarian swagger with a pair of workwear inspired boots; rustic details and a nod to blue-collar heritage make them a steadfast addition to your wardrobe, whilst the rich patina of leather lays the groundwork for a lifetime of valued wear.
8
T HE DE TA IL S
01 TRADITION
BULL BOXER EFRON COGNAC E U R O 41 - 4 6 , $ 2 2 9.9 0
B U L L B O X E R M C AV O Y COGNAC E U R O 41 - 4 6 , $ 2 2 9.9 0
REINVENTED
02 RUSTIC
BULL BOXER GEORGE S BL ACK, BROWN, COGNAC E U R O 4 0 - 4 7, $ 2 0 9.9 0
TOPSTITCHING
03 INDUSTRIOUS
BULL BOXER GEORGE S BROWN, BL ACK, COGNAC E U R O 4 0 - 4 7, $ 2 0 9.9 0
BULL BOXER HANNUM BROWN, COGNAC E U R O 41 - 4 6 , $ 2 2 9.9 0
SPIRIT
BULL BOXER EFRON COGNAC E U R O 41 - 4 6 , $ 2 2 9.9 0
9
THE DESERT BOOT
Boot Up
1. G I A N C A R L O M O R E T T I DJOKOVIC C H O C O L AT E EURO 40 - 46 $ 2 19.9 0
2. GIANCARLO MORE T TI KIER AN N AV Y S UE DE , CH A R C O A L S UE DE , C H O C O L AT E S U E D E E U R O 41 - 4 6 $18 9.9 0
THE LACE UP
03.
THE SE ASONAL CL ASSIC THAT'S EQUALLY DEPENDABLE AND NONCHAL ANT; INVEST IN A SLEEK PAIR OF BOOTS NOW.
04.
04.
0 3.GIANCARLO MORE T TI WICKS BL ACK, BROWN E U R O 41 - 4 6 $ 2 0 9.9 0
0 7. G I A N C A R L O M O R E T T I TIMON B L A C K , TA N E U R O 41 - 4 6 $ 2 0 9.9 0
0 4.GIANCARLO MORE T TI PA L B E N BROWN, BL ACK E U R O 41 - 4 6 $18 9.9 0
08.GIANCARLO MORE T TI DJOKOVIC CHARCOAL SUEDE EURO 40 - 46 $ 2 19.9 0
06.GIANCARLO MORE T TI RODDICK BL ACK, BROWN EURO 40 - 46 $ 2 2 9.9 0
0 9. G I A N C A R L O M O R E T T I LAZER BL ACK, BROWN EURO 40 - 46 $ 2 19.9 0
05. GIANCARLO MORE T TI WICKS BROWN, BL ACK E U R O 41 - 4 6 $ 2 0 9.9 0
06. 09.
07. 08.
– IF WE DON’T HAVE THE STYLE IN STORE WE’LL TRACK IT DOWN –
Alternatively visit us online @ www.merchant1948.com WWW.MERCHANT1948.COM
10
GIANCARLO MORETTI THE WORK BOOT Harness the enduring resilience of this style classic; workwear-inspired boots are a dutiful addition to your footwear rotation, and the sartorial stalwart every man needs.
GIANCARLO MORETTI RODDICK BROWN, BL ACK EURO 40 - 46 $ 2 2 9.9 0
LAZER BROWN, BL ACK EURO 40 - 46 $ 2 19.9 0
GIANCARLO MORETTI DOESN’T A DISCERNING MAN EXPECT THE BEST? Channel European style and the tradition of fine footwear with Giancarlo Moretti. Drawing from the legacy of Italian shoemakers, the latest range centres on astute classics that every man should own. Prioritise taste, craftsmanship and timeless style this season.
WWW.MERCHANT1948.COM
12
INVEST IN THE TRADITION OF FINE FOOTWEAR
1. S E D R I C BL ACK E U R O 41 - 4 6 $16 9.9 0 2. FEDERER BROWN, BL ACK E U R O 41- 4 6 $17 9.9 0 3 . I VA N BROWN, BL ACK E U R O 41 - 47 $18 9.9 0 4.HAL BROWN E U R O 41 - 4 6 $16 9.9 0
2. 5. NADAL B L A C K , TA N E U R O 41 - 4 6 $17 9.9 0
1.
3.
Elevate both your daily routine and those special moments with the European elegance of Giancarlo Moret ti. 4.
5.
13
– IF WE DON’T HAVE THE STYLE I
Alternatively visit us online 2.
THE DERBY 1.
The ultimate wardrobe staple; every discerning man needs a pair of Derby shoes. Wearable and versatile, they're a refreshing alternative to an Oxford; their open-faced laces create a relaxed, fresh look that’s perfect for Autumn.
GIANCARLO MORE T TI NADAL TA N E U R O 41 - 4 6 $17 9.9 0
GIANCARLO MORE T TI KEAGAN TA N E U R O 41 - 4 6 $16 9.9 0
GIANCARLO MORE T TI KEAGAN BL ACK E U R O 41 - 4 6 $16 9.9 0
GIANCARLO
1. L O T T O N AV Y, B R O W N , G R E Y EURO 4 0 - 47 $18 9.9 0 2. SAMPR AS BL ACK, BROWN EURO 4 0 - 47 $18 9.9 0 3 . I VA N NAV Y, BL ACK, BROWN E U R O 41 - 4 7 $18 9.9 0
ITALIAN H BUT EVE BEGINS
New to Melbou to shoes; we’ve footwear
N STORE WE’LL TRACK IT DOWN –
@ www.merchant1948.com
THE BROGUE 3.
Refreshingly dapper yet informal, a brogue is as much at home in business as at leisure. Brogue details charmingly elevate a simple Oxford or Derby to something a little more rakish oozing confidence and character, something everyone should enjoy.
GIANCARLO MORE T TI SAMPR AS BROWN, BL ACK E UR O 4 0 - 47 $18 9.9 0
O MORETTI
HERITAGE RYTHING S HERE
urne but not new been perfecting since 1948
GIANCARLO MORE T TI KEON BROWN, BL ACK E U R O 41 - 4 6 $17 9.9 0
GIANCARLO MORE T TI LLEY TON B L A C K , TA N E UR O 4 0 - 47 $18 9.9 0
GET UP TO SPEED SNEAKERS JUST GOT SHARP!
1.
2.
NEW ARRIVALS ALL SEASON
3.
1. M C Q U E E N H I L E AT H E R BL ACK /CHARCOAL E U R O 41- 4 7 $14 9.9 0
3 . WAY N E L E AT H E R I N C A S TA N / B R O W N E U R O 41- 4 7 $13 9.9 0
5 . M I T C H U M L E AT H E R BR O W N / N AV Y DE NIM E U R O 41- 4 7 $10 9.9 0
2 . M C Q U E E N L E AT H E R D A RK GRE Y/ INC A S BR O W N E U R O 41- 4 7 $13 9.9 0
4 . M C Q U E E N H I L E AT H E R I N C A S TA N / B R O W N E U R O 41- 4 7 $15 9.9 0
6 . M C Q U E E N L E AT H E R I N C A S B R O W N / TA N E U R O 41- 4 7 $14 9.9 0
5.
6.
7.
4.
7. WAY N E L E AT H E R BLUE /BROWN SUEDE E U R O 41- 4 7 $12 9.9 0
We created Deuce Generation to challenge convention; to champion diverse materials, great fit and definitive design. To give you things big brands won’t. From the freedom and inspiration of our home in New Zealand, to the dynamic streets and cultures from around the world - we believe in hustle, drive and a sense of purpose. We exist for the doers; the photographers, the teachers, the musicians, the baristas and explorers. From the twelve-hour day to the thrill of a road trip, Deuce is here for your journey.
LIVE YOUR PASSION
www.deucegeneration.com
ULTRA FRESH FOOTBEDS Breathable open-cell performance foam, moisture-management technology for ultra dryness and envirofriendly odour and bacteria-fighting biocides – these foot beds are fresh!
HIGH SPEC RUBBER SOLES The business when it comes to durability and comfort, for a lifetime of concrete jungles, festival mud, sand, salt, kicks, spills and thrills.
STRUCTURE + FIT Superior heel and arch support for maximum stability, moulded foam footbed for a cushioned custom fit and unique embedded technology for serious comfort.
MADE TO LAST From essential canvas to luxe leather and limited-edition materials, each is tested for toughness, double stitched for extra strength and stamped with metal eyelets.