Here’s the Problem Most entrepreneurs have built their businesses from vision into reality through sweat, blood, and determination. Chances are you have plenty of motivation. But if you’re like most other business owners, what you’re missing is clarity. Clarity in your marketing: Haphazard marketing almost always fails. You need a strong brand and a resonant message to truly stand out in your market. Clarity in your business structure: Many businesses quickly reach the “too big, too small” size—too big to function without smooth systems, but too small to invest in growth. You need a plan that helps you develop fast and smart. Clarity in your life: Your business should play to your strengths, not highlight your weaknesses. You need direction to identify your core competency and reach a role that you enjoy. If you’re ready to follow a clear action map, then you don’t need to rely on guesswork. You’re ready for a plan that works.
“We were losing hundreds of thousands of dollars a year because of mismanagement. Brand Launcher turned our practice around. We now have time and money for ourselves to do whatever we want.” Kim and Paul Pratt, Wellness Chiropractic Center, Tucson, AZ
Here’s the Solution The Brand Launcher process was created specifically for the needs of the entrepreneur or business owner. We understand your unique challenges—and we know the specific steps you need to take to achieve successful marketing and an efficient business structure. Perhaps you’ve tried improving your marketing, ramping up your sales, or enhancing your operations on your own. Maybe you’ve attempted other programs that promise instant riches, “turnkey” sales, and effortless success. You’ve probably learned the hard way that these “cookie cutter” programs just don’t deliver bottom-line results. But the Brand Launcher process is completely different from any other business solution you’ve ever tried. And here’s why.
“Our revenues were increased by $250,000 directly attributed to your recommendations. This year, we’re continuing to grow by another 60%. This will multiply to $1.5 to $2 million gross profit over the next few years.” Alvin Schamroth, CEO, ExamPro, Baltimore, Maryland
We work with you. Instead of giving you generic, “one size fits all” guidance, we work with your individual strengths and weaknesses to develop your business so that it works for you. We help you focus and achieve clarity. Not only do we provide the direction and guidance you need to achieve your plans, but we can give you the resources you need to make your goals happen.
What a Launch Looks Here’sHere’s What a Launch Looks Like Like
We follow a specific procedure.
We follow a specific timeline.
1. The pre-Launch process focuses on analysis: clarifying where you are and where you want to get to.
The Launch process takes place over time. Prior to your Launch, we’ll focus on diagnosis and analysis. Then you and any key staff come to our Launch Center in Baltimore, Maryland for two intense days of live launching, creative brainstorming, high-level strategic planning, and unbelievable food.
2. Your next step is our proprietary diagnosis: identifying how you are stuck, where your specific gaps are, which resources you are missing, and what problems need to be fixed. 3. You then move to prescription: concrete recommendations for building successful marketing and a workable operational model for your business. 4. Finally, you receive a practical plan for implementation: what steps you need to take, which milestones you need to hit, and which resources you need.
Following your Launch, we provide you with a custom-prepared “Action Map” and a 4-Month Calendar. We can also provide key resources for implementation of your plans.
Here’s How We Do It You will go through a highly specific process to develop a persuasive marketing message for your business. We focus on all of the elements of your marketing: 1. Your hungry fish. You’ll develop a demographic and psychographic profile of your target market. 2. Your irresistible offer. You’ll identify the most effective way to approach your prospects. 3. Your Promise. You’ll work toward a brand promise that is simple and overt. 4. Your Big Zig. You’ll clarify how you are dramatically different from everyone else in your market. 5. Your Reason to Believe. You’ll use proof of concept, endorsements, and testimonials to demonstrate how effective your product or service is. 6. The emotional hot buttons you need to touch. You’ll find the most resonant story to engage your prospects. 7. The scarcity and urgency in your offer. You’ll overcome the natural tendency of your prospects to do nothing where fitting. 8. Your risk reversal. You’ll work towards a powerful guarantee that enables your prospects to overcome purchase paralysis and say “yes.”
We focus on all three stages of your marketing process: Lead Generation – we help you develop your “first touch” using mediums including email and online marketing, social networking, direct mail, print advertising, event marketing, PR and more. Lead Development – we show you how to use automated marketing to “warm up” prospects in your database; we can help you select the right CRM system and implementation for your business. Lead Conversion – we provide concrete strategies and tools to capture hot leads, increase your closing ratio, boost your client retention, and reveal up-sell/cross-sell opportunities.
Here’s What You’ll Get The reason so many marketing ideas fail is because they lack follow-through. That’s why following your Launch, you receive a set of Action Maps – with recommendations and instructions for moving forward. The Action Maps are custom-created from your Launch, so each Map is different. Here’s what they generally contain:
Marketing Action Map • the best marketing mediums and messages for your business. • the most effective and profitable offers for reaching your target market. • “next stepping” sales process for finding leads and raising sales.
Business Action Map • Gap Analysis identifying holes in your current teams and systems. • financial strategies to provide growth capital and free cash flow. • organizational chart with defined roles and responsibilities for your business.
Four Month Calendar • day-by-day plan with tasks for each day as well as “off days” to rejuvenate. • growth planning for your business exit strategy.
Resources • access to resources including copywriters, graphic artists, web designers and more to help with execution of your plans.
Here’s Who This is For
The Brand Launcher process is not for everyone. In fact, it’s only for those business owners who meet the following criteria: 1. You must have a legitimate business. No, we cannot sell ice to Eskimos. But if you provide real value, we can probably increase your sales. 2. You must be the decision maker in your business with control over your company’s future. 3. You must be honest. Integrity is of paramount importance to us, and if keeping your word isn’t important to you, then we’re probably not a fit. 4. You must be able to accept criticism. We aren’t perfect, and neither are you. You hire us to find holes and fix them – if you aren’t willing to see problems, then maybe you’re not ready for a Launch just yet. 5. You must have the discipline to follow a clear plan and be held accountable.
Our Unbeatable Guarantee Here’s the best part: the Brand Launcher process is risk-free. If you are accepted into the program, we guarantee that it will be worth it. And if you don’t agree, then you pay nothing. How does our guarantee work? It’s up to you – you be the judge. At the end of your twoday Launch, if you don’t feel that it was worth your investment, keep all of the materials that we have created and pay nothing.
Our confidence is based upon our qualification process. We won’t accept you into the Launch program without a qualification based upon our estimation of your potential to implement your plans. If we feel you’re a fit, then we think that you’ve got what it takes to become a success story. Are you that next success story? Give us a call and let’s find out.
Here’s What To Do Now If you think you have what it takes, then call us at 800-805-1220 to take the next step. We’re excited to bring our skill and experience to retooling your business and helping you reach marketing and business success.
Astounding. “We’ve helped people invest millions of dollars. I was skeptical at first… the movement that took place in our company has been astounding. We’re going home with a specific agenda that will put our company on a totally different level.” Adiel Gorel, CEO, ICG, Los Angeles, CA
I never thought I would have this much freedom. “As a result of Brand Launcher, I am able spend more time with my wife and son - I now get home before he goes to bed. I never thought I would have this much freedom, to be away from the company and for it to continue running… I can actually enjoy life.” Tom Canete, Owner, Canete Landscaping, Wayne, NJ
“Business has grown 65% since working with Brand Launcher.” Michael Gray, Pres., All American Check Cashing, Canton, MS
Freed my time to spend with my family. “I was buried with all the work that I had to do… The Brand Launcher systems freed up three or four hours a day of my time to spend with my family and work on the things that I love to do.” Mort Fertel, CEO and Author of ‘Marriage Fitness’
The best business investment I’ve made in my business in the last 10 years. “We’re very successful in what we do, my wife and I were on the cover of the ‘Silver Anniversary’ issue of Money Magazine, my company does well. Yet I’ve been feeling that something is definitely missing. It turned out to be the best business investment I’ve made in my business in the last 10 years.” Eric Ondrick, Realtor, Boise, Idaho
A massive improvement in our business. “Immediately a 50% increase in my closing ratio, and our turnout rate has now doubled… a massive improvement in our business.” Bob Massey, CEO, Foundation Publishing, Eatonton, GA
Call 800-805-1220 to take the next step.