The Genre- Pop In a common pop genre music video, the artists will mainly be portrayed as happy to connote how the song is bouncy and full of life. Also, the lyrics tend to be based around love in some way or another. This is so the song can appeal to more people. The video itself is happy and normally revolves around dancing in some way. This encourages the younger audience to watch more and sometimes dance along. We included this in our video as it heavily involves dancing, which is a common convention for pop. This also increases the target audience. The editing in a pop video mainly uses bright and vibrant colours, which also shows happiness and joy as if you use darker colours, people will be less enticed to watch the video. Some commons examples of pop music that are well known worldwide are:
24K magic by Bruno Mars Hips don’t lie by Shakira Lean on by Major Lazor Take on me by A-HA Hey jude by The Beatles
According to the Independent newspaper, the genre pop is not very popular in America as it is the most popular genre in one state. Whereas in the UK, the most popular genre is pop as it has recently overtaken rock.