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OWLHOUSE BUSINESS . DESIGN . INNOVATION


WE’RE A YOUNG MOTIVATED TEAM WITH A PASSION FOR FINDING THE BEST POSSIBLE SOLUTIONS TO THE MOST CHALLENGING QUESTIONS.

OUR PERSONALITY OUR INDIVIDUALITY OUR STRENGTHS


&

INSIDE

PRESENTATION O1 O2 O3 O4 O5 O6 O7

THE PROBLEM LIFE PROBLEMS PROBLEM SOLVING FACTS AND RESULTS DESIGN BRIEF SKETCHES AND IDEATION FUNCTIONS

O8 O9 1O 11 12 13 14

PRODUCT FUNCTIONALITY SUGGESTED PLACEMENT ABOUT THE PRODUCT METHODOLOGIES OUR METHODOLOGY MARKETING PLAN SCHEDULE PLAN


THE PROBLEM IN TODAY’S LIFE.

MOST PEOPLE FAIL TO GET ROUTINE MEDICAL CHECKUPS. - DESPITE THE EASY TASK, MANY PEOPLE SKIP IT AND SOMETIMES SUFFER THE CONSEQUENCES AS A RESULT.


LIFE PROBLEMS BUSY LIFESTYLE

QUEUING

FEAR

EXISTING TOOLS

AGE

$

MONEY


PROBLEM SOLVING YOU CAN USE IT ANYTIME, ANYWHERE.

KIDS CAN SEE IT IN A FUN WAY.

A ONE FOR ALL HEALTH DEVICE


PROBLEM SOLVING FROM A YOUNG AGE, ONE GET USED TO HEALTHY CHECKS-UPS.

BASIC CHECK-UPS CAN BE MADE HOME AND AVOID QUEUE.

GOING TO THE DOCTOR WHEN RESULTS ARE NEGATIVE.

$


AGE 13-19

FACTS + RESULTS

AGE 20-39 AGE 60+

SURVEY

AGE CATEGORIES

AGE 40-59


YES

FACTS + RESULTS SURVEY

ROUTINE HEALTH CHECKUPS

NO


THE DOCTOR

FACTS + RESULTS SURVEY

QUEUING

OTHER MONEY BUSY LIFESTYLE

CLINIC AMBIENT

WHAT HOLDS PEOPLE BACK

THINK THEY ARE HEALTHY


BLOOD PRESSURE

FACTS + RESULTS SURVEY

OTHER

GLUCOSE

MOST IMPORTANT CHECKUPS HEART RATE

CHOLESTEROL


DESIGN BRIEF A PRODUCT WITH GOOD AESTHETICS IS CHOSEN TO BE TRANSFORMED INTO AN INNOVATIVE PRODUCT. BRAINSTORMING AND RESEARCH ABOUT EVERYDAY PROBLEMS IN SOCIETY AND ASPECTS IN LIFE WAS CARRIED OUT. THE OUTCOME PROVED THAT MOST PEOPLE FAIL TO GET ROUTINE MEDICAL CHECKUPS, DESPITE THE EASY TASK. MANY PEOPLE IGNORE CHECKUPS AND SUFFER THE CONSEQUENCES. ALTHOUGH DEVICES TO HELP OUT ALREADY EXIST, THERE IS NO PRODUCT THAT CAN DO ALL THE TESTS AT ONCE. WE DECIDED TO CREATE A PRODUCT THAT IMPROVES A LIVING.


DESIGN BRIEF CONT... THE PLAN IS TO COME UP WITH AN INNOVATIVE, LIGHTWEIGHT, EASY TO CARRY & TIME SAVING HEALTH DEVICE. RESEARCH ABOUT DIFFERENT METHODOLOGIES WAS DONE IN ORDER TO FIND THE MOST EFFECTIVE METHOD TO BE APPLIED TO OUR SCENARIO. THE IDEA IS PRESENTED TO GET FEEDBACK ABOUT THE PRODUCT. PLANNING IS DONE TO FIND THE RIGHT PRODUCT SOLUTION & DESIGN. THE PRODUCT IS TO BE CREATED ACCORDING TO THE AGREED PLAN.


DESIGN BRIEF CONT... IN ORDER TO CREATE A SUCCESSFUL PRODUCT, THE RIGHT MARKETING METHOD IS TO BE APPLIED. DIFFERENT MEDIA WILL BE USED TO STRONGLY MARKET THE PRODUCT DIRECTLY TO IT’S SECTOR AND TARGET AUDIENCE - MAINLY HOMES, CLINICS AND HOSPITALS. 16+ MALE / FEMALE THE MARKETING PLAN TO BE USED INCLUDES; MEDIA COMMERCIALS, LEAFLETS TO BE DISTRIBUTED IN HEALTH CLINICS, HEALTH MAGAZINES, A FACEBOOK CAMPAIGN & PRINTED MEDIA. THE STRATEGY MARKETING OF THE PRODUCT WILL BE PRESENTED.


DESIGN BRIEF CONT... AN EVALUATION WILL BE DONE BY TESTING THE PRODUCT AND ITS FEEDBACK. THIS WILL BE PROVEN BY ANALYSING INDIVIDUALS USING VARIOUS MEDIA ex. INTERVIEWS & QUESTIONNAIRES. THE PRODUCT IMPROVEMENT SHALL BE DISCUSSED & ACHIEVED. A FINAL PRESENTATION WILL BE HELD TO PRESENT THE FINAL OUTCOME, ITS DESIGN METHOD, PACKAGING, MARKETING AND ADVERTISING.


SKETCHES AND IDEATION


H E A L T H

D E V I C E


IRRESISTIBLY FUTURISTIC SLIM LIGHTWEIGHT EASY TO CARRY SLEEK


GLASS SURFACE

SPEAKER

PROJECTION LASER

1cm

5.5

cm


SURGICAL STEEL

LASER SCAN


VOICE RESULTS LASER PROJECTION

C

m

ol

/L

M PE E T

URE

37

ERATURE P M E 3 T RAT

C

OL 5.0 m T ER mo ES

O

l/L

O

7

OL 5 . 0 T ER m ES

CH O CH OL L

HEA

RT RATE 70bpm

T RATE 70 HEAR b pm


MINIMALISTIC

FUNCTIONS

& USER FRIENDLINESS

FRONT

BACK


SURGICAL STEEL GLASS

NOT CHARGED

CHARGED

SIDE VIEWS

LASER


PRODUCT FUNCTIONALITY

O1 O2 O3

THE DEVICE IS SWITCHED ON BY HOLDING ITS SURFACE FOR 3 SECONDS. DEVICE MUST BE GENTLY HELD ON ANY PART OF THE BODY TO START FUNCTIONING. AFTER IT ROTATES THREE TIMES, ONE MUST PUT THE DEVICE ON A FLAT SURFACE.


PRODUCT FUNCTIONALITY

O4 O5 O6

THE DEVICE STARTS PROJECTING RESULTS THROUGH LASER FOR VISUAL AND AUDIO. TO TRANSFER DATA, ONE MUST ACTIVATE ANY BLUETOOTH GADGET. THEN IT CAN BE PLACED BACK ON ITS DOCK WHICH MAY ALSO SERVE AS A CHARGER VIA INDUCTION.


SUGGESTED PLACEMENT ON

THE BODY

OPTION 1 ON THE ARM

OPTION 2 NEAR THE HEART


THE METHODOLOGIES

APPLYING PRODUCT DESIGN METHODS TO MEDICAL CARE DEVICES

ASH CETIN INPUT

PROBLEM DEFINITION

DESIGN PROCESS

ANALYSIS ANALYSIS OF THE PROBLEM

PRODUCT DESIGN SPECIFICATION SYNTHESIS

DEVELOPING ALTERNATIVE CHOOSING A SOLUTIONS SOLUTION

OUTPUT

EVALUATION MODELLING AND PROTOTYPES

TESTING AND EVALUATING


THE METHODOLOGIES DESIGN THINKING

- CRITICAL THINKING - OBSERVATION - DEFINITION OF THE PROBLEM - IMAGINATIVE SOLUTIONS TO SOLVE THE PROBLEM - CREATING A PROTOTYPE - GOALS TO ACHIEVED


THE METHODOLOGIES TOWARD A SYSTEMATIC APPROACH

MATT COOKE

- DEFINITION - DIVERGENCE - TRANSFORMATION - CONVERGENCE


-

Definition

- Define Design Problem - Is the problem significant? Can visual communications contribute to its reduction? - Define causes of problem - Define target Audience

Divergence

- Begin divergent search - Gather quantitative Data - Gather qualitative data - Visually research target - Enhance design problem - Agree design objectives - Agree channels of distribution - Are channels effective to research target?

Transformation

- Design prototype graphics - Test on members of target - Are graphics appropriate? - Test in small scale environment - Was the test successful? - Re-valutae design objectives

Convergence

- Roll out full scale - Messure effectiveness - Recomanded improvment


OUR DESIGN METHODOLOGY 1. DECIDE PRODUCT 2. DEFINE PROBLEM 3. DEFINITION CAUSES OF THE PROBLEM 4. COME UP WITH IMAGINATIVE SOLUTION TO SOLVE THE PROBLEM 5. DEFINE TARGET AUDIENCE 6. GATHER QUANTITATIVE AND QUALITATIVE DATA 7. AGREE ON PRODUCT AND DESIGN 8. THINK ABOUT MARKETING METHODS 9. CREATE PROTOTYPE 1O. CREATE MARKETING AND ADVERTISING 11. MEASURE EFFECTIVENESS 12. RECOMMEND IMPROVEMENTS


MARKETING PLAN MEDIA COMMERCIALS BILLBOARDS FACEBOOK CAMPAIGN HEALTH MAGAZINES PRINTED MEDIA BROCHURES


SCHEDULE PLAN OF DESIGN METHODOLOGY

2O12 / 2O13 WEEK 4

WEEK 4

WEEK 4

WEEK 3

WEEK 3

WEEK 3

WEEK 2

WEEK 2

WEEK 2

WEEK 2

WEEK 1

WEEK 1

WEEK 1

WEEK 1

OCTOBER

NOVEMBER

DECEMBER

JANUARY


WEEK 1

- DEFINE PRODUCT TO USE. - DEFINE THE PROBLEM & ITS CAUSE.

WEEK 2

- COME UP WITH IMAGINATIVE SOLUTION TO SOLVE THE PROBLEM. - DEFINE TARGET AUDIENCE.

WEEK 3

- GATHER QUALITATIVE AND QUANTITATIVE DATA. - AGREE ON PRODUCT AND DESIGN.

WEEK 4

- THINK ABOUT MARKETING METHODS. 2O12

OCTOBER


WEEK 1

- CREATE PROTOTYPE

WEEK 2

WEEK 3

WEEK 4

- CREATE MARKETING & ADVERTISING 2O12

NOVEMBER


WEEK 1

WEEK 2

WEEK 3

- MEASURE EFFECTIVENESS

WEEK 4

2O12

DECEMBER


WEEK 1

- RECOMMEND IMPROVEMENTS

WEEK 2

- PRESENT PRODUCT

2O13

JANUARY


THANK YOU QUESTIONS?


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