OWLHOUSE BUSINESS . DESIGN . INNOVATION
WE’RE A YOUNG MOTIVATED TEAM WITH A PASSION FOR FINDING THE BEST POSSIBLE SOLUTIONS TO THE MOST CHALLENGING QUESTIONS.
OUR PERSONALITY OUR INDIVIDUALITY OUR STRENGTHS
&
INSIDE
PRESENTATION O1 O2 O3 O4 O5 O6 O7
THE PROBLEM LIFE PROBLEMS PROBLEM SOLVING FACTS AND RESULTS DESIGN BRIEF SKETCHES AND IDEATION FUNCTIONS
O8 O9 1O 11 12 13 14
PRODUCT FUNCTIONALITY SUGGESTED PLACEMENT ABOUT THE PRODUCT METHODOLOGIES OUR METHODOLOGY MARKETING PLAN SCHEDULE PLAN
THE PROBLEM IN TODAY’S LIFE.
MOST PEOPLE FAIL TO GET ROUTINE MEDICAL CHECKUPS. - DESPITE THE EASY TASK, MANY PEOPLE SKIP IT AND SOMETIMES SUFFER THE CONSEQUENCES AS A RESULT.
LIFE PROBLEMS BUSY LIFESTYLE
QUEUING
FEAR
EXISTING TOOLS
AGE
$
MONEY
PROBLEM SOLVING YOU CAN USE IT ANYTIME, ANYWHERE.
KIDS CAN SEE IT IN A FUN WAY.
A ONE FOR ALL HEALTH DEVICE
PROBLEM SOLVING FROM A YOUNG AGE, ONE GET USED TO HEALTHY CHECKS-UPS.
BASIC CHECK-UPS CAN BE MADE HOME AND AVOID QUEUE.
GOING TO THE DOCTOR WHEN RESULTS ARE NEGATIVE.
$
AGE 13-19
FACTS + RESULTS
AGE 20-39 AGE 60+
SURVEY
AGE CATEGORIES
AGE 40-59
YES
FACTS + RESULTS SURVEY
ROUTINE HEALTH CHECKUPS
NO
THE DOCTOR
FACTS + RESULTS SURVEY
QUEUING
OTHER MONEY BUSY LIFESTYLE
CLINIC AMBIENT
WHAT HOLDS PEOPLE BACK
THINK THEY ARE HEALTHY
BLOOD PRESSURE
FACTS + RESULTS SURVEY
OTHER
GLUCOSE
MOST IMPORTANT CHECKUPS HEART RATE
CHOLESTEROL
DESIGN BRIEF A PRODUCT WITH GOOD AESTHETICS IS CHOSEN TO BE TRANSFORMED INTO AN INNOVATIVE PRODUCT. BRAINSTORMING AND RESEARCH ABOUT EVERYDAY PROBLEMS IN SOCIETY AND ASPECTS IN LIFE WAS CARRIED OUT. THE OUTCOME PROVED THAT MOST PEOPLE FAIL TO GET ROUTINE MEDICAL CHECKUPS, DESPITE THE EASY TASK. MANY PEOPLE IGNORE CHECKUPS AND SUFFER THE CONSEQUENCES. ALTHOUGH DEVICES TO HELP OUT ALREADY EXIST, THERE IS NO PRODUCT THAT CAN DO ALL THE TESTS AT ONCE. WE DECIDED TO CREATE A PRODUCT THAT IMPROVES A LIVING.
DESIGN BRIEF CONT... THE PLAN IS TO COME UP WITH AN INNOVATIVE, LIGHTWEIGHT, EASY TO CARRY & TIME SAVING HEALTH DEVICE. RESEARCH ABOUT DIFFERENT METHODOLOGIES WAS DONE IN ORDER TO FIND THE MOST EFFECTIVE METHOD TO BE APPLIED TO OUR SCENARIO. THE IDEA IS PRESENTED TO GET FEEDBACK ABOUT THE PRODUCT. PLANNING IS DONE TO FIND THE RIGHT PRODUCT SOLUTION & DESIGN. THE PRODUCT IS TO BE CREATED ACCORDING TO THE AGREED PLAN.
DESIGN BRIEF CONT... IN ORDER TO CREATE A SUCCESSFUL PRODUCT, THE RIGHT MARKETING METHOD IS TO BE APPLIED. DIFFERENT MEDIA WILL BE USED TO STRONGLY MARKET THE PRODUCT DIRECTLY TO IT’S SECTOR AND TARGET AUDIENCE - MAINLY HOMES, CLINICS AND HOSPITALS. 16+ MALE / FEMALE THE MARKETING PLAN TO BE USED INCLUDES; MEDIA COMMERCIALS, LEAFLETS TO BE DISTRIBUTED IN HEALTH CLINICS, HEALTH MAGAZINES, A FACEBOOK CAMPAIGN & PRINTED MEDIA. THE STRATEGY MARKETING OF THE PRODUCT WILL BE PRESENTED.
DESIGN BRIEF CONT... AN EVALUATION WILL BE DONE BY TESTING THE PRODUCT AND ITS FEEDBACK. THIS WILL BE PROVEN BY ANALYSING INDIVIDUALS USING VARIOUS MEDIA ex. INTERVIEWS & QUESTIONNAIRES. THE PRODUCT IMPROVEMENT SHALL BE DISCUSSED & ACHIEVED. A FINAL PRESENTATION WILL BE HELD TO PRESENT THE FINAL OUTCOME, ITS DESIGN METHOD, PACKAGING, MARKETING AND ADVERTISING.
SKETCHES AND IDEATION
H E A L T H
D E V I C E
IRRESISTIBLY FUTURISTIC SLIM LIGHTWEIGHT EASY TO CARRY SLEEK
GLASS SURFACE
SPEAKER
PROJECTION LASER
1cm
5.5
cm
SURGICAL STEEL
LASER SCAN
VOICE RESULTS LASER PROJECTION
C
m
ol
/L
M PE E T
URE
37
ERATURE P M E 3 T RAT
C
OL 5.0 m T ER mo ES
O
l/L
O
7
OL 5 . 0 T ER m ES
CH O CH OL L
HEA
RT RATE 70bpm
T RATE 70 HEAR b pm
MINIMALISTIC
FUNCTIONS
& USER FRIENDLINESS
FRONT
BACK
SURGICAL STEEL GLASS
NOT CHARGED
CHARGED
SIDE VIEWS
LASER
PRODUCT FUNCTIONALITY
O1 O2 O3
THE DEVICE IS SWITCHED ON BY HOLDING ITS SURFACE FOR 3 SECONDS. DEVICE MUST BE GENTLY HELD ON ANY PART OF THE BODY TO START FUNCTIONING. AFTER IT ROTATES THREE TIMES, ONE MUST PUT THE DEVICE ON A FLAT SURFACE.
PRODUCT FUNCTIONALITY
O4 O5 O6
THE DEVICE STARTS PROJECTING RESULTS THROUGH LASER FOR VISUAL AND AUDIO. TO TRANSFER DATA, ONE MUST ACTIVATE ANY BLUETOOTH GADGET. THEN IT CAN BE PLACED BACK ON ITS DOCK WHICH MAY ALSO SERVE AS A CHARGER VIA INDUCTION.
SUGGESTED PLACEMENT ON
THE BODY
OPTION 1 ON THE ARM
OPTION 2 NEAR THE HEART
THE METHODOLOGIES
APPLYING PRODUCT DESIGN METHODS TO MEDICAL CARE DEVICES
ASH CETIN INPUT
PROBLEM DEFINITION
DESIGN PROCESS
ANALYSIS ANALYSIS OF THE PROBLEM
PRODUCT DESIGN SPECIFICATION SYNTHESIS
DEVELOPING ALTERNATIVE CHOOSING A SOLUTIONS SOLUTION
OUTPUT
EVALUATION MODELLING AND PROTOTYPES
TESTING AND EVALUATING
THE METHODOLOGIES DESIGN THINKING
- CRITICAL THINKING - OBSERVATION - DEFINITION OF THE PROBLEM - IMAGINATIVE SOLUTIONS TO SOLVE THE PROBLEM - CREATING A PROTOTYPE - GOALS TO ACHIEVED
THE METHODOLOGIES TOWARD A SYSTEMATIC APPROACH
MATT COOKE
- DEFINITION - DIVERGENCE - TRANSFORMATION - CONVERGENCE
-
Definition
- Define Design Problem - Is the problem significant? Can visual communications contribute to its reduction? - Define causes of problem - Define target Audience
Divergence
- Begin divergent search - Gather quantitative Data - Gather qualitative data - Visually research target - Enhance design problem - Agree design objectives - Agree channels of distribution - Are channels effective to research target?
Transformation
- Design prototype graphics - Test on members of target - Are graphics appropriate? - Test in small scale environment - Was the test successful? - Re-valutae design objectives
Convergence
- Roll out full scale - Messure effectiveness - Recomanded improvment
OUR DESIGN METHODOLOGY 1. DECIDE PRODUCT 2. DEFINE PROBLEM 3. DEFINITION CAUSES OF THE PROBLEM 4. COME UP WITH IMAGINATIVE SOLUTION TO SOLVE THE PROBLEM 5. DEFINE TARGET AUDIENCE 6. GATHER QUANTITATIVE AND QUALITATIVE DATA 7. AGREE ON PRODUCT AND DESIGN 8. THINK ABOUT MARKETING METHODS 9. CREATE PROTOTYPE 1O. CREATE MARKETING AND ADVERTISING 11. MEASURE EFFECTIVENESS 12. RECOMMEND IMPROVEMENTS
MARKETING PLAN MEDIA COMMERCIALS BILLBOARDS FACEBOOK CAMPAIGN HEALTH MAGAZINES PRINTED MEDIA BROCHURES
SCHEDULE PLAN OF DESIGN METHODOLOGY
2O12 / 2O13 WEEK 4
WEEK 4
WEEK 4
WEEK 3
WEEK 3
WEEK 3
WEEK 2
WEEK 2
WEEK 2
WEEK 2
WEEK 1
WEEK 1
WEEK 1
WEEK 1
OCTOBER
NOVEMBER
DECEMBER
JANUARY
WEEK 1
- DEFINE PRODUCT TO USE. - DEFINE THE PROBLEM & ITS CAUSE.
WEEK 2
- COME UP WITH IMAGINATIVE SOLUTION TO SOLVE THE PROBLEM. - DEFINE TARGET AUDIENCE.
WEEK 3
- GATHER QUALITATIVE AND QUANTITATIVE DATA. - AGREE ON PRODUCT AND DESIGN.
WEEK 4
- THINK ABOUT MARKETING METHODS. 2O12
OCTOBER
WEEK 1
- CREATE PROTOTYPE
WEEK 2
WEEK 3
WEEK 4
- CREATE MARKETING & ADVERTISING 2O12
NOVEMBER
WEEK 1
WEEK 2
WEEK 3
- MEASURE EFFECTIVENESS
WEEK 4
2O12
DECEMBER
WEEK 1
- RECOMMEND IMPROVEMENTS
WEEK 2
- PRESENT PRODUCT
2O13
JANUARY
THANK YOU QUESTIONS?