DETAILS INSIDE... MEDIA TOURS (visit major places) MEET IN PRESIDENTIAL SUITE (seriously) PAJAMA PARtY BREAKFAST (trust us) PHOTO COntEST (see the picture below?) SLICE & DICE (free pizza, free critiques) Apple Awards (trophies are involved) SESsions that don’t suck (enough said)
nyc ny
Use hashtag #CMANYC11 AND win free food!
CMA & CBI PRESENT THE SPRING COLLEGE MEDIA CONVENTION
MARCH 13-15, 2011
ABOUT THE COVER PHOTO (AND THE GROOVY GUY WHO SHOT IT)
our name has changed and the change is for the better... Andrew Richardson won last year’s TAKE COVER photo contest while a senior at Hamilton College in upstate New York. Now he works for Lockheed Martin in Washington, D.C. “Unfortunately, I can’t go into detail about what I do.” Ooh, mysterious. Want to win this year’s contest? No mystery to it at all: just turn to page 11.
nyc11
Convention Etiquette... We have a few simple rules:
1 Taylor Publishing is now Balfour See more at
Better products. Better services. Better Yearbooks. Go to balfour.com or visit our booth to learn more.
If you’re sitting in a session and it sucks, GET UP AND WALK OUT. You’re paying to attend this convention, and the customer is always right.
2
If you like or hate a session, tell us. Rate it on the NYC11 mobile app (see page 9) and tweet your praise/vitriol using hashtag #CMANYC11.
3
Seriously, put your cell phone on vibrate or we’ll strangle you with your own lanyard.
INSIDE
SPRING COLLEGE MEDIA CONVENTION MARCH 13-15, 2011 College media advisers marrioTt marquis HOTEL
Greetings from CMA and CBI..........5
SUNDAY SCHEDULE.....................16
Special amazing stuff........................6
MONDAY SCHEDULE...................28
Bells and whistles..............................9
Hotel maps...........................32-34
Limited-time offers...........................11
TUESDAY SCHEDULE..................44
Advise and dissent...........................13
For advisers only.............................55
Win & learn (but mostly win)............15
Behind the scenes..........................58
DISCLAIMERS & EXCUSES When you recruit media bigwigs to speak at your convention, it’s inevitable that some of them will cancel for reasons outside their control. (For instance, Brendan Ripp, the publisher of TIME magazine, emailed us just recently, “I am no longer at TIME magazine.” Oh, well.) So if you see a session in this program that’s not happening in real life, don’t get mad. Get apped. Our NYC11 mobile app will be updated constantly. See page 9 for details on what it does and how to get it. We’re a full-access convention. If anyone in your delegation has a disability that may impact their participation, we want to know. Please tell us at the registration booth in the exhibit hall, located on the fifth floor of the Marriott Marquis. We have volunteers who are eager to assist.
“We journalists make it a point to know very little about an extremely wide variety of topics. This is how we stay objective.” – Dave Barry
3
WELCOME TO NYC...
Summer Advising Workshop St. Petersburg • Tradewinds Resort
July 2-31, 2011
At our summer retreats, we know how to work and play. SALLY RENAUD
Scott Beale | Laughng Squid | laughingsquid.com
CMA president
It’s Happening. It’s the 2011 CMA Summer Advising Workshop.
College Media Advisers has combined the New Advisers Workshop and Advising Today’s College Media for another dual-track learning exposition for our third annual Summer Advising Workshop. Veteran advisers and newspaper and multimedia professionals will offer tips on topics ranging from copy editing to building student staffs to bringing in more revenue during tough economic times.
Poynter Institute Intensive Training
Join us for a day at Poynter on July 29. Capacity is limited. Please reserve your spot when registration becomes available. Poynter’s experts will guide advisers through rapidly changing trends in newspapers and multimedia.
Registration Rates
Early bird rates After June 15
$250 for members / $300 for non-members $290 for members / $330 for non-members
Room Information
The Sandpiper at the Tradewinds Resort Rate $135 per night (plus tax) (800) 360-4016
Workshop Information
www.CollegeMedia.org/SAW
Since 1954, College Media Advisers Inc. has been helping college media professionals improve their operations and their careers. CMA has been endorsed by college media associations and schools and departments of mass communication, and it works with professional media organizations and education associations on the local, state, and national levels. www.collegemedia.org
I know the minute you leave your cab or subway or bus and look up to see the skyscrapers of Times Square, you’ll notice media all around you. For 25 years, College Media Advisers and their students have been coming to NYC in the spring – because news and advertising happen here. And we’re so glad you are part of it this year. We’re proud to partner with College Broadcasters, Inc., to bring you the best in practice and innovation so you and your staffs can learn from the best. Convention director Michael Koretzky, assistant director Michele Boyet, and a team of advisers from around the country have programmed a fantastic three days of sessions, speakers, and workshops designed to inspire, motivate, and prepare you for a variety of journalistic experiences from print to visual to electronic media. Some of the best journalism happens in this city, and they’re bringing it to you with continual reminders and updates through the NYC11 mobile app. Advisers: One of the highlights of the convention always is seeing colleagues who do what you do across the country and in Canada. So while you’re here, find time to share ideas, successes, and concerns. We want you to catch up with each
other and to make new friends. Volunteer for critiques, enjoy sessions, come to our receptions and late-night gatherings in the Presidential Suite and get involved: We’d love to have you as a part of CMA. Students: While you are here, fuel your energy and enthusiasm through sessions, media tours, critiques, and our fantastic keynote speakers, who will challenge what you think about our industry. Here you can find solutions to the most challenging printing, broadcasting, and management problems, share success stories, see what’s new in the media marketplace, discover trends, and network with professionals, students, and advisers from around the United States and Canada. During this convention we also honor outstanding work performances by both advisers and students. One adviser will receive a Lifetime Achievement Award, and the Apple Awards will provide student media with the recognition they deserve – and some bragging rights to bring home. We hope your days and nights in NYC are as exciting as the city itself, and that you will return to your campuses inspired and energized to try new things and plan for the future. Have a wonderful convention. I looking forward to see you!
CBI is central... On behalf of College Broadcasters Inc. I extend you a warm welcome to New York City. Now, it’s time to unpack your bag, put on your walking shoes, and get to the sessions. With our friends at CMA, we’ve created three fantastic days in NYC, including something we call CBI Central. CBI Central is home for broadcast programming. You can find CBI Central next to registration and the exhibit hall on the fifth floor. Our scheduled speakers include people from WNYC and Public Radio International, WFAN, News 12 Brooklyn, DEI, SoundExchange, WNBCTV, Bloomberg, NFL, WFUV, ABC News, WCBS News, WABC-TV, WINS Radio, Metro Networks, New York Public Radio, and more! Don’t forget to participate in the Round Tables for some free-form discussion of the topics of interest to you. In addition to the wonderful sessions, you should take advantage of broadcast-related tours of local media facilities – including ABC News, Bloomberg, CNN, and Good Morning America. While you pick up your NYC Apple Awards, mark your calendar for CBI’s National Production Awards. Categories include video, web, and audio entries. All
student media organizations are eligible to enter. More information is available on CBI’s site at www.askcbi.org. I’m grateful to CBI’s Will Robedee and CMA’s Michael Koretzky. Will and Michael spent endless hours conceptualizing, programming, and refining the details of this conference. I need to thank CBI’s volunteer board of directors, members, and professionals who believe in CBI’s mission for excellence in college broadcasting and quality education for our young broadcasters. If you would like to know more or get involved with or help support our organization, please let us know. The spring conference is always a special event, but remember, we hold a much larger event every year: the Fall National Student Media Convention, which will be in sunny (and warm) Orlando. CBI will bring you over 90 sessions and events that focus on your needs. We will begin accepting session proposals on April 1, so start thinking about sharing your ideas, knowledge, and expertise. I have no doubt NYC 2011 is just what you need to find an internship or get a job, re-energize, and learn more about our great industry. Cheers!
“In America the President reigns for four years, and Journalism governs for ever and ever.” – Oscar Wilde
CANDACE L.T. WALTON CBI president College Broadcasters Inc. represents students and professionals who work in college radio, television, webcasting, and other media ventures. Through its convention partnerships, award programs, training sessions, and online efforts, CBI has become the leading organization representing studentoperated electronic media. www.askcbi.org
5
SPECIAL AMAZING sTUFF
>>
Student recounts painful conversion therapy Local colleges raise
funds for church bombing
Professor chronicles theological journey in new book
Campus group calls for Humanist chaplaincy Students, Muslim Leaders CLOSING KEYNOTE: HELEN THOMAS IN HER OWN WORDS
OPENING KEYNOTE: THE MOST DANGEROUS WOMAN IN AMERICA
6
of the year in Religion
>>
Tuesday, 11 a.m.-noon, Inglehart-Montgomery
flickr/k763
Sunday, 11 a.m.-12:20 p.m., Inglehart-Montgomery Judith Ehrlich is attracted to dangerous men. Last October, she snapped the photo above. That’s Daniel Ellsberg on the right, sitting next to Julian Assange. The two men have little in common... n Ellsberg was born in Chicago 80 years ago to a devout Christian family and became a Marine platoon leader and U.S. military analyst. n Assange is exactly half that old, born in Australia to a mother who took him into hiding for five years over a custody battle. He became a computer hacker and pleaded guilty to 24 charges. But both men have identical opinions about government secrets – Ellsberg expressing his with the 1971 release of 7,000 pages of secret Vietnam War documents (later dubbed the Pentagon Papers), and Assange with his Wikileaks project. And they’ve both told Judy Ehrlich their own secrets. Ehrlich directed and co-produced a documentary called The Most Dangerous Man in America: Daniel Ellsberg and the Pentagon Papers. It was nominated for an Academy Award last year and has won more than a dozen other awards. Maybe you saw it on PBS. Ehrlich is currently in production on a film about Julian Assange and Wikileaks. When she addresses NYC11, she’ll talk about both Ellsberg and Assange. The filmmaker and documentary professor says she’ll “draw parallels and point out distinct variations between the experiences and intent of Daniel Ellsberg and Julian Assange.” She’ll also show clips from The Most Dangerous Man, as well as her upcoming (and not yet seen) Assange project. “Assange has been called a rapist and a hero. But what harm has Assange actually done?” Ehrlich says. “What is the new paradigm ushered in by Wikileaks – and how will it affect the media landscape you are teaching, studying, and will graduate into?” Ehrlich will answer those questions and any of your own. And after her keynote, she’s coming back. At 3:30 p.m. that same day, she’ll lead a session called From concept to the red carpet: the basics of making an award-winning documentary.
Chandler Award >> 2011 for Student Reporter
SPECIAL SESSION: WESTBORO SPEAKS Monday, 4-5:30 p.m., Inglehart-Montgomery “Military funerals have become pagan orgies of idolatrous blasphemy, where they pray to the dunghill gods of Sodom & play taps to a fallen fool.” So believes The Westboro Baptist Church of Topeka, Kansas. Its members believe God is killing U.S. soldiers in Iraq and Afghanistan because the country doesn’t outlaw homosexuality. The church protests at military funerals around the country, waving placards like “FAGS DOOM NATIONS!” and “THANK GOD FOR IEDs!” But maybe not for long. Shortly before or after you read this, the Supreme Court will rule on a case called Snyder v. Phelps. One of those Phelps will be at NYC11. Margie Phelps is daughter of church founder Fred Phelps Sr. and a leader of the protests. She’ll sit down with Gene Policinski, vice president and executive director of the First Amendment Center, to discuss the Supreme Court’s upcoming decision – and to answer your questions about the “protest vs. privacy” issue her church has raised with its controversial rallies.
“Journalism largely consists of saying ‘Lord Jones Is Dead’ to people who never knew that Lord Jones was alive.” – G.K. Chesterton
In 1972, she was the only female print reporter on President Nixon’s historic trip to China. In 2009, President Obama sang “Happy Birthday” to her before a press conference. And in between, she was the only journalist to have her own seat in the White House press briefing room – the rest are assigned to media outlets, not individuals. Helen Thomas covered the White House for five decades and became as much an institution there as the presidents she interrogated. But she was forced to retire last June after being interviewed herself... Reporter: Any comments on Israel? We’re asking everybody today, any comments on Israel? Thomas: Tell them to get the hell out of Palestine. Reporter: Ooh. Any better comments on Israel? Thomas: Hahaha. Remember, these people are occupied and it’s their land. It’s not German, it’s not Poland. Reporter: So where should they go, what should they do? Thomas: They can go home. Reporter: Where’s home? Thomas: Poland, Germany. Thomas was roundly and soundly criticized, from Obama (“offensive”) to Mike Huckabee (“disbelief”) to the president of the Society of Professional Journalists (“inexcusable”). When Thomas followed up in December with, “Congress, the White House and Hollywood, Wall Street are owned by the Zionists,” SPJ dropped its Helen Thomas Lifetime Achievement Award. Since then, she’s become a bigger story than many she covered. Her supporters and detractors have blown up the blogosphere, and the video of her initial interview has logged more than 1.7 million views. Thomas will explain her comments and share some war stories from her legendary career. She’ll be interviewed by former SPJ president Christine Tatum (pictured above with Thomas at a 2002 SPJ event) and you’ll have a chance to question Thomas yourself so you can make up your own mind: Should she have been fired? Should her name be removed from journalism awards? Are her opinions political commentary or religious bigotry?
• 3 stories for entry • $600 prize • Deadline: May 2 www.RNA.org 573-882-9257
RELIGION | NEWSWRITERS
your partner for national advertising!
Campus Media is excited to support you at this year’s CMA convention in NYC. We are dedicated to bringing you quality national advertising that will drive the visibility and growth of your publication. Scan the QR code above to visit Campaign Tracker - the place for college newspapers to update data, retrieve creative, and confirm ads. www.facebook.com/campusnewspaper
www.campusmediagroup.com
www.campaigntracker.com
AWESOME PHOTO: ANDREW RICHARDSON
Be Connected
Visit the AP booth, or attend AP’s vendor session, for more information about specific products and services tailored for the college market.
BELLS & WHISTLES
Tap into AP’s global network of journalists and editors to enrich your news coverage with focused, customized multimedia content for print and the digital age.
GRAND CENTRAL STATIONS At NYC11, you won’t wander room to room hunting for sessions on, say, advertising. Just head to AD CENTRAL. Interested in broadcasting? CBI CENTRAL occupies a suite of rooms. So does SPLC CENTRAL (for media law and First Amendment) and the selfexplanatory NEW MEDIA CENTRAL. There’s even PRO DEV CENTRAL for advisers only. And on Sunday, there’s LIT MAG CENTRAL and YEARBOOK CENTRAL. Now there’s no excuse for missing a session. Sorry about that.
TAP
LOUNGE AROUND What is it with conventions? Lots of seats in the actual meeting rooms, but never enough places to sit in the rest of the hotel. Well, at NYC11, you can rest in the CMA Lounge inside the exhibit hall. Plenty of tables and even couches – plus some free wifi. Details at the registration booth.
www.ap.org
hone, your iP onsored o t p p Sp ea e hone. ur fre load o r Android p app puts th n w o D o h is , it y h t r w M, m, ber Black NNEWS.CO in your pal . Create s W m by TO ion progra ted session te those a nt ra d e p d v u n n a d o also t c aps an here’s ized lis floor m n personal g in them. T find all w in to your o s while sitt o it’s easy dia. s n e w me , io n e s r r s u o t a m k se e o o f r o f y nyc gor earb a cate s on, say, y edia.com/ bove. a m n sessio w w.college he QR code t w n a o t c s Go or hone your p
THIS
APP
T
he first day of NYC11, staff will be clad in these shirts – seek them out if you need help. And if you want a shirt for yourself, we’ll offer them as prizes during our various contests (details next page). Failing that, buy one for a measly $5 at the registration booth.
messing with the press?
BITE ME
HOT SHIRT
“Any work of art that can be understood is the product of journalism.” – Tristan Tzara
9
limited-time offers newSpApeR
weBSiTeS BROADCAST
RADiO
MEET IN THE
The wire Service For A Brave news world The most compelling and distinctive content for your school’s broadcast, print, radio and online news platforms converges into one essential connection.
To learn how the CNN Wire can make all the difference for your school, contact Kelvin Davis: kelvin.davis@cnn.com or 404.827.2904. | Booth No. 6
CHEAP LAW Consult with an attorney for $1 – and get your money back if not completely satisfied. This isn’t just any attorney, either. Frank LoMonte is the executive director of the Student Press Law Center outside Washington, D.C. At every convention, he delivers up to 10 sessions on topics ranging from FERPA to freedom of the press. After each, he’s swarmed by students and advisers seeking advice. But if you visit the SPLC booth – look for The Lawyer Is In sign – you can sign up for a 10-minute consultation. You’ll need to leave a crisp $1 bill in the SPLC jar, but if you feel you didn’t get your money’s worth, LoMonte will reimburse you in full.
MEDIA TOURS: ACT NOW Monday-Tuesday, meet first in Exhibit Hall Some of the country’s largest newsgathering operations are based only blocks from the Marriott Marquis – and you can visit their newsrooms for free. But be warned: These are tiny tours, some with as few as 10 students. So sign up at the registration booth tout de suite. And to be fair about it, here are the rules: You can’t sign up others, only two students per school per tour, only two tours total per school, and if you show up even a minute past the departure time, we’ll pick from a list of alternates. Here’s just three of the 10 tours available... n ROLLING STONE will host 25 students on a tour led by senior creative director Steven Charny. (Monday 10:30 a.m.) n THE NEW YORK TIMES will escort 10 students through its newsroom, led by multimedia editor Andrew DeVigal. (Monday 2:30 p.m.) n ABC NEWS will let 15 students hang in the studio during a broadcast of “World News Tonight” with Diane Sawyer. (Monday 3:30 p.m.) For a complete list, see media tour coordinator Rachele Kanigel at the registration booth.
SUITE Want to hang out in the presidential suite on the top floor of the Marriott Marquis? Join a dozen of your peers in these special meet-andgreet sessions, where you can talk shop and anything else that’s on your mind. But you must sign up in advance... SPORTS EDITORS – Sunday 1:30-2:30 p.m. Details at the Campus Sports Desk booth in the exhibit hall. YEARBOOK EDITORS – Sunday 3:303:30 p.m. Details at the Herff Jones booth in the exhibit hall. LIT MAG EDITORS – Monday 1-1:50 p.m. Details at the First Inkling booth in the exhibit hall. And all students are invited to sign up for a special MEET IN THE SUITE with Marc Silver, the deputy editor of National Geographic. This private session for 12 runs from 4-4:45 p.m. on Monday. Sign up at the First Inkling booth in the exhibit hall. Obviously, these suite deals (sorry) are going to fill up fast. So sign up even faster.
“The smarter the journalists are, the better off society is.” – Warren Buffett
11
ADVISE & DISSENT
Attention designers: Get some graphic advice from the pros at the Society of Publication Designers. Sign up Sunday from 10 a.m. to 4 p.m. at the SPD booth in the exhibit hall, and you’ll get a slot for Monday.
EDITOR IN RESIDENCE: THE BOSS WANTS TO SEE YOU Sunday (11-11:40 a.m.,1:40-4 p.m.) Monday (9-11 a.m., 1:30-3:30 p.m.), Tuesday (9:30 a.m.-1 p.m.)
On Monday night, eat dinner for free and save your money for whatever debauchery you have planned for later that evening. We call it Slice & Dice. From 6 to 7:30 p.m., feast on free pizza and free 20-minute critiques of your publication or website from experts in their fields. You needn’t stay the entire time, and you don’t even have to get a critique if you don’t want to – we won’t force you to learn stuff if you’re stubbornly opposed to it.
BILL ELSEN is a fixture at college media conventions, and we mean that literally, not figuratively. Walk through the exhibit hall at NYC11 on Monday and Tuesday and see for yourself… Elsen will be sitting in an office chair opposite a student journalist sitting in an identical chair. They’ll hunch over a table and review resumes and clips for 20 minutes. Elsen won’t move all day, as students rotate through the office chair across from him. And that’s really all
there is to the Editor in Residence program. But what makes it so popular is that Elsen spent 33 years at The Washington Post, both as an editor and the newsroom’s hiring director. So he has the resume to advise students on their resumes. And as a reporter in Saigon and a copyeditor in Nashville, he has the credibility to critique their clips. If this intrigues you, head to the registration desk and enlist to meet the Editor in Residence. But be quick about it, because it never fails to fill up.
SPJ: HOW TO APPLY YOURSELF
CRITIQUE: $10 DEAL
Sunday-Tuesday, SPJ booth in the Exhibit Hall
Sunday-Tuesday, Exhibit Hall
The worst time to find out your resume stinks? When you’re sitting in a job interview. The best time? At NYC11, when the Society of Professional Journalists – the nation’s largest journalism organization with 8,000-plus members – will host a special program called How to apply yourself. You’ll have 15 minutes to show off your best stuff and get immediate feedback from journalism pros like these...
The longest and most in-depth critiques you can get at NYC11 are gonna cost you, but only $10. For 30 minutes, you’ll have an expert’s undivided attention to review and critique, well, whatever the hell you want: a newspaper, magazine, lit mag, or yearbook. Sign up at the registration desk in the exhibit hall for times that start Sunday afternoon and end Tuesday morning. You have your choice of slots while they last. By the way, your 10 bucks doesn’t go into the critiquer’s pocket. It helps pay for this convention – which, as you can probably imagine, is really friggin’ expensive.
n Sunday, 1-5 p.m. – Ernie Sotomayor, assistant dean of career services at Columbia University n Monday, 9-noon – Jennifer Jenkins, New York Times homepage producer n Monday, 2-5 p.m. – William Chang, former senior recruiter at Associated Press n Tuesday, 9-noon – Reginald Stuart, corporate recruiter for McClatchy Newspapers Sign up at the SPJ booth in exhibit hall.
“The difference between literature and journalism is that journalism is unreadable, and literature is not read.” – Oscar Wilde
13
AWESOME PHOTO: ANDREW RICHARDSON
WINNING & LEARNING TAKE COVER
PHOTO CONTEST HEY, PHOTOGRAPHERS: How would you like the cover of this convention program as a clip? It’s a nice chunk of real estate, seen by 1,200 journalists and a few dozen media pros who speak here each year. Go to the B&H PHOTO booth for details and sign up. Winners announced Tuesday morning.
COPYEDITING YEARBOOK TWEET FOR CAFFEINE IN MOTION and EAT We don’t know if this is accurate or apocryphal, but it’s been said the New York City phone book, despite employing a staff of proofreaders, has never had less than three typos. Since NYC11 doesn’t have a staff at all (see page 58) we’d be shocked if there aren’t three typos on this page. So the first three students who find three in this program win $10 Starbucks cards. (It should surprise no one that there’s a Starbucks in the lobby.) But please, don’t get ticky-tack on us – a misplaced comma doesn’t count. We’re talking about taking us to task for major faux pases. (OK, here’s one right now: What’s the plural of “faux pas”?) Circle three and take your program to the registration table in the exhibit hall.
NYC11 will be so much fun, we want it documented. So LIFEPAGES.COM has offered to post an online yearbook of the proceedings – if you’ll produce it. Only a dozen teams of students are eligible, and the best one receives a free online yearbook for its school – a value of many thousands. Visit the Lifepages booth for details and to sign up.
We’ll read all tweets with hashtag #cmanyc11 and use them to improve future conventions. So if a session is good – or if it’s not – tell the world and you’ll be telling us. If you feed us good ideas, we’ll feed you free caffeine: Every day, we’ll pick three of the funniest and most informative tweets and offer their authors $10 Starbucks gift cards. Want to learn more? Follow us at @CMANYC.
“There can be no higher law in journalism than to tell the truth and to shame the devil.” – Walter Lippmann
15
SUNDAY / MARCH 13 9-9:50
10-10:50
11-12:20
12:30-1:20
1:30-2:20
2:30-3:20
Advertising workshop I: Setting up an ad department
Advertising advising by appointment
Top-dollar tips for local ad sales
Train and manage your peers
Turning that internship into a full-time job
CBI Central 1
Using what advisers know
License renewal: are you ready?
Survival as a broadcast news writer
CBI Central 2
Video journalism: revolution or rip off?
Get along with your licensee
New Media Central 1
WordPress hack attack
Making WordPress work for you
SEO 101 for journalists
New Media Central 2
Social media meets news practice
The world of online freelancing
Info-Viz on steroids: Tableau Public
Pro Dev Central (advisers)
Your worldview as a foundation for advising
New member roundtable I
New advisers toolkit I
The art of war: dealing with administrators
The hand-off: from a veteran to a new adviser
Nondaily and 2-year advisers roundtables
SPLC Central 1
Photojournalism and the right to privacy
Can you say, “suck my @$%” in the paper?
Legal issues concerning the Internet
First Amendment goes online
There’s no such thing as a free meal
WIN PRIZES:
Inside the First Amendment
Frustrating obfuscation of information
Libel fundamentals
Open records, closed doors
Ad Central
SPLC Central 2
Inglehart
Montgomery
Covering the real-time web news
Building an iTunes university
Develop the master networker inside you
Transform a weekly into a daily news org
Multimedia journalism in a digital age
Opening a shut case
The First Amendment Game Show
Chicken salad
100-plus story ideas
Chicken salad II
Political cartoons: resistance through ridicule
The big event
The art and science of editing
CSPA: awards ceremony
Making an award-winning documentary
Revealing relevance
Daily news, weekly newspaper
Self-serving sources
My life in sportswriting
Brecht
Death is your editor
Brooks
How to write sex advice
How to be an outstanding intern
Dropping “the bomb” on interviews
Getting graphic: comics in your magazine
Recruiting and retaining staff
Conflict resolution
Hart
Bucking the system
The ABCs of interviewing
Navigating journalism ethics
Covering the GLBT campus community
You want me to write you a what?
Ethical dimensions of being fair
Odets
What’s out there?
Thinking like an editor
Writing award-winning columns
Writing editorials with speed & precision
This is Photo Jeopardy
What is your true color? Different leadership styles
Wilder
News literacy: what’s news?
Ethical considerations of bold graphics
Fakin’ it with Photoshop
Design like a pro
Hell is where the police are German
Myths and realities for minority pros
Lit Mag Central
Literary journalism
Ways with words: CRISP style for the journalist
CoMix: nonfiction comics
Judgment day: assembling the hit squad
Cutting your journal from the herd
Editing The Paris Review
Making the leap: yearbook
Muppet therapy (with real, live Muppets)
Rethinking yearbook sales and distribution
Schmooze and don’t lose
Clean type with flair
How the big books do it
16
Top-dollar tips for local ad sales “I don’t have the budget!” “We don’t need to advertise!” “We got no return last time!” Sound familiar, business managers? Learn how to address these objections while gaining helpful tips gathered from hundreds of college newspapers across the country. Ad Central, fifth floor Brad Duquette, MediaMate
SPECIAL RAPID-FIRE MINI-SESSIONS: The Online News Association’s Top 5 till 5
The media advisory board
Yearbook Central
ADVERTISING / 9-9:50 AM
Radio and Broadcast news Advising the webcasting radio/TV station: writing: you have royalties & rules what it takes? a faculty caucus
Create an online 50 low-cost or social presence no-cost PR ideas for radio & TV in 50 minutes
OPENING KEYNOTE: JUDITH EHRLICH
9-9:50 AM
3:30-5
flickr/ESPENMOE
ROOM
For room locations, see the maps in the center spread.
SUNDAY HIGHLIGHTS TOP: Judith Ehrlich, an Oscar-nominated documentary filmmaker, talks about some guys she knows: Daniel Ellsberg and Julian Assange. Keynote speech, 11 a.m. BELOW LEFT: Ted Rall and Stephanie McMillan want you to draw a few radical conclusions. Political cartoons: resistance through ridicule , 3:30 p.m. BELOW RIGHT: Feed your campus lunch and abuse your fellow students , all in the name of the First Amendment. There’s no such thing as a free meal, 2:30 p.m.
BROADCAST / 9-9:50 AM
Using what advisers know: another tool for student leaders This session lets student leaders in on an adviser’s secret: College students are not completely mentally developed adults. You’re still making decisions about your values, culture, and more. But we expect you to make important decisions in student media. We provide a basic understanding of student development theory and practical applications of those theories. Come away from this session with a better understanding of your peers and maybe even yourself. CBI Central 1, fifth floor Candace Walton, University of South Dakota BROADCAST / 9-9:50 AM
Video journalism: revolution or rip off? Video journalists are the one-man band of television production. They’re responsible for the concept of their report but also for camera, sound, and interview – and they edit the footage afterward. In this session, we’ll address the potential and disadvantages of video journalism. CBI Central 2, fifth floor Marlies Klamt, Johannes Gutenberg University Mainz NEW MEDIA / 9-9:50 AM
WordPress hack attack
FAIR WARNING: Sign up, like, RIGHT NOW for media tours, publication critiques, Editor in Residence, SPJ’s resume review, and our assorted contests – because they’re first come, first reserved. Registration desk in the exhibit hall.
The basic WordPress website is pretty stripped down, but plug-ins and themes can perk up its appearance, simplify your workflow, and streamline your mobile delivery. The former director of CoPress will show you some of the best add-ons,
17
SUNDAY
Highlight: Choose between sex and death at 9 in the morning.
teach you some nifty design tricks, and tell you how to keep your site running at peak efficiency.
MEDIA LAW / 9-9:50 AM
New Media Central 1, fifth floor
From current challenges in courts and legislatures to the findings of the State of the First Amendment surveys, a comprehensive and challenging look at our First Amendment rights. Be prepared to defend your positions on free expression and religious liberty in a Socratic roundtable discussion with experts from the First Amendment Center.
Daniel Bachhuber, CUNY MEW MEDIA / 9-9:50 AM
Social media meets news practice: standards for reporting in social media and online As news professionals have embraced social and online media for communicating with news audiences, how have journalism standards and practices changed? What opportunities and challenges to verification, accuracy, and independence do journalists face as they engage the immediacy and intimacy of reporting in these new media? New Media Central 2, fifth floor David Arant, University of Memphis FOR ADVISERS / 9-9:50 AM
Your worldview as a foundation for ethical advising Your worldview affects everything you do, including making advising decisions throughout the academic year. Two veterans lead a discussion on how advisers can develop a personal ethical framework for taking on our daily challenges. Pro Dev Central, fifth floor Trum Simmons, Harrisburg Area Community College MEDIA LAW / 9-9:50 AM
Photojournalism and the right to privacy – at odds? What rights do photographers have when shooting in public? Do private-school students – who obviously have the right to be on campus – have the right to photograph on campus? What is the “right to privacy” anyway? And how do the rights of private-school students differ from those of public-school students, if at all? Get the answers from a noted attorney and a private-college adviser. SPLC Central 1, fifth floor Frank LoMonte, Student Press Law Center Mike Trice, Florida Southern College
18
Inside the First Amendment
SPLC Central 2, fifth floor Gene Policinski, First Amendment Center David Hudson, First Amendment Center NEWSPAPER / 9-9:50 AM
Death is your editor A former editor for The New York Times and Associated Press, now overnight editor for Yahoo! News, will show you how to breathe life into obituary writing – and why obits are some of the best clips you can get. Learn how to research a subject you can’t interview and how to write the last word on someone’s life. Even write your own obit during this session. Brecht, fourth floor Jade Walker, Blog of Death magazine / 9-9:50 AM
So how do you know so much about this? Writing sex advice Carolyn Kylstra has written Men’s Health magazine’s “Ask the Girl Next Door” sex and relationships advice column for two years. In that time, she’s received letters from prisoners, fielded deeply personal questions from family and friends, dealt with a stalker, and read thousands of queries about penis size, the friend zone, and everything in between. In this informal discussion-based session, she’ll cover such topics as landing the job, building the brand, service journalism, and keeping sane in spite of it all. Brooks, fourth floor Carolyn Kylstra, Men’s Health NEWSPAPER / 9-9:50 AM
Bucking the system: practicing journalism at a private college Practicing the craft of reporting, writing, and editing at a private college is an art form: Arguing for the freedom to
practice your profession under the basic restrictions provided to a private school not under the First Amendment can be a great lesson on how to report and write in the real world. Hart, fourth floor Victor Greto and Kim Manahan, Wesley College
What’s out there? There are all sorts of educational programs, internships, and scholarships designed specifically for students representing diversity – meaning racial minorities, gender, LGBT and more. Get an overview of what’s available and how to access it. Odets, fourth floor Chuck Baldwin, University of South Dakota NEWSPAPER / 9-9:50 AM
News literacy: How do you determine what’s news? Journalists like to say they develop a sixth sense for identifying news, but some experienced journalists report rumors, errors, and contradictions as if they were reliable facts. When the press doesn’t verify information, sources take advantage of them to get their points of view across. Find out what happened when the media swallowed a story that turned out to be wrong, and learn how to determine if a news source is really providing news. Wilder, fourth floor Wilder Steve Wolgast, Kansas State University LIT MAG / 9-9:50 AM
Literary journalism: theory, preparation, and practice What is LJ? Why write it? Who can/ should attempt it? Where is its place in the newspaper? Beyond theory (and well beyond the inverted pyramid) are a dozen principles for LJ’s effective practice. LJ examples from writers who have succeeded in both journalism and literature are included with the premise: Learn from the masters. It’s not the New Journalism, it’s the Old Journalism coming back. Lit Mag Central, ninth floor Frank Coffman, Rock Valley College
yearbook / 9-9:50 AM
Make the leap from high-school to college yearbook design
SUNDAY
can improve those relationships while remaining true to their mission and values.
potentially offensive language – policies that recognize First Amendment freedoms as well as responsible journalism.
CBI Central 2, fifth floor
SPLC Central 1, fifth floor
Mark Maben, Brian Wisowaty, Jim Malespina, Seton Hall University
Chuck Baldwin, University of South Dakota
Welcome to the big leagues. Be thankful for that high-school yearbook experience, but it’s a different game designing and editing a college yearbook. Advice, tips, and examples will abound in this session.
new media / 10-10:50 AM
Yearbook Central, ninth floor
Making WordPress work for you
FOIA: frustrating obfuscation of information access
Ron Johnson, Indiana University
Considered making the switch to WordPress? The former director of CoPress offers tips on how to make an open-source content management system work for your organization. Learn the pleasures and pitfalls of migrating from another CMS and why WordPress is a good solution for college newspapers.
Wondering how to make the transition from account executive to manager? This 50-minute workshop will help overcome any fears you might have of struggling with the new position. You will learn from another student manager’s perspective how to train your ad reps, establish office protocol, and discuss expectations.
“You can’t have those parking tickets, they’re educational records!” Sound familiar? Bring your most outlandish open-records denials to this discussion session, and the audience will award a prize to the person or school that’s been given the flimsiest excuse for withholding public information.
New Media Central 1, fifth floor
SPLC Central 2, fifth floor
Daniel Bachhuber, CUNY
Frank LoMonte, Student Press Law Center
new media / 10-10:50 AM
for advisers / 10-10:50 AM
Out with the old, in with the new: the world of online freelancing
Ad Central, fifth floor
Learn five tools needed to start a career as an online freelance writer. Gain an in-depth knowledge of five websites dedicated to freelancers that provide ways to make money writing online. Learn how to develop your portfolio, begin to get published, and make money all from the comfort of the your home or dorm room.
The media advisory board: how to prevent a potential friend from turning into a foe
10-10:50 AM advertising / 10-10:50 AM
Train and manage your peers
Amanda Dennin and Giana Ronzani, Cal Poly San Luis Obispo broadcast / 10-10:50 AM
License renewal: Are you ready? All radio broadcast station licenses are scheduled to expire between 2011 and 2014. Learn when your license will expire and what you need to do to prepare for the renewal process. Last time around, many stations were fined for not following the rules. Protect your most valuable asset! CBI Central 1, fifth floor Will Robedee, Rice University Warren Kozierski, College at Brockport Candace Walton, University of South Dakota broadcast / 10-10:50 AM
Getting along with your licensee A 24/7 heavy metal radio station at a Catholic university? For 25 years, WSOU’s hard rock format resided comfortably (mostly) on the campus of Seton Hall University. Relationships between student-run stations and their university owners can sometimes be rocky. This panel will discuss how stations
media law / 10-10:50 AM
for advisers / 10-10:50 AM
Many college media organizations face some oversight from an advisory board. What are the options in creating a board? What can ou do to increase the odds the board will provide oversight rather than micromanaging – or allow student editors to make mistakes and learn from them? This panel will be led by a professor who worked closely with such a board at one school and has just helped form a first-ever board at his current school.
New member roundtable I
Brecht, fourth floor
Come talk with veteran advisers. This is an informal session, so bring your coffee, concerns, and business cards to swap.
James Simon, Lei Xie and Peter Caty, Fairfield University
Pro Dev Central, fifth floor
magazine / 10-10:50 AM
Sacha DeVroomen Bellman, Miami University Warren Kozireski, SUNY Brockport Hillary Warren, Otterbein University
How to be an outstanding intern
New Media Central 2, fifth floor Sandra Romo, California Baptist University
media law / 10-10:50 AM
Can you say “suck my @#$%” in the newspaper? Maybe. But should you? The discussion will begin with what happened at the University of South Dakota and move on to showing you how you can develop reasonable policies on the use of
Want a job in media? Landing a great internship is only the first step. Once you’re there, you need to stand out. In this informal discussion, a Men’s Health associate editor will talk about what it takes to be memorable (in a good way) among a sea of other interns. We’ll cover rules for making a good first (and lasting) impression, research basics, and common mistakes that interns make. Brooks, fourth floor Carolyn Kylstra, Men’s Health
19
SUNDAY
Highlight: The opening keynote will be well-documented.
newspaper / 10-10:50 AM
yearbook / 10-10:50 AM
Talk to me: The ABCs of interviewing
Muppet therapy (with real, live Muppets)
Successful journalists must possess many skills, not the least of which is the ability to interview a range of personalities. This session will provide advice on developing (and asking) questions, thinking on one’s feet, avoiding rookie mistakes, and working productively with reluctant sources.
It’s not easy being green, but the ragtag Sooner yearbook team will share brilliant, zany, and often ludicrous solutions to oft-faced problems. Learn to retain and motivate a staff (and creative ways to mourn them when they’re gone), keep your head up amidst strife and drama, and how to make your very own Muppet mascot. Virtually visit the land of futons, bacon, and bravo buckets (and home of the Osama Bin Laden Yearbook Terror Alert Level). This interactive presentation will match Team Roxy against The Bolovians in a wacky, visionary presentation. And leave your children at home; these Muppets don’t hold any punches.
Hart, fourth floor Richard Conway, Nassau Community College NEWSPAPER / 9-9:50 AM
Thinking like an editor You can be terrific at making story assignments, editing copy, writing headlines, designing pages, and the other nuts and bolts of producing a publication – if you master the not-so-obvious. Tips on managing people, averting crises, and generally not driving yourself nuts. Odets, fourth floor Bill Elsen, retired, The Washington Post
Jenny Fischer, Colorado State University lit mag / 10-10:50 AM
Ways with words: CRISP style for the journalist Learn a useful method for stylistic revision (dubbed C.R.I.S.P.) to help you along the path to clarity, brevity, simplicity, and power with words. Learn how a few useful, tried-and-true devices of figurative language can add distinction to your features, columns, editorials, and literary journalistic endeavors. Lit Mag Central, ninth floor Frank Coffman, Rock Valley College
20
Turning that internship into a full-time job Learn practical tips and techniques to maximize the benefits of your internships. While future employment at your internship is never guaranteed, there are things you can do to put your name at the top of the list when a position opens up. We’ll also explore ways to secure the internship that will further your career goals and dreams. Ad Central, fifth floor Joe Starrs, director of the Institute on Political Journalism broadcast / 12:30-1:20 pM
Kingsley Burns, Kerry Friesen, Nicole Hill (Sooner yearbook, University of Oklahoma) Floyd Chapman, Roxanne Stanowski, Turdkul Zhangabylov (Muppets)
Survival as a freelance broadcast news writer
11 AM-12:20 PM
A 20-year veteran of network news – including CNN, ABC News, and the Associated Press – answers your questions on how to survive as a freelance writer in New York. Topics include pay, opportunities, skills, and experience needed. CBI Central 1, fifth floor
Ethical considerations of bold graphics and photos
Wilder, fourth floor
career development / 12:30-1:20 pM
Yearbook Central, ninth floor
design / 10-10:50 AM
We’ll look at examples of editorial decisions about visuals that led to problems for editors and photographers. Come with your own examples for a good discussion about the effects that misconstrued visuals or bold graphics can have on your audience.
12:30-1:20 PM
Joseph Reid, Bloomberg TV broadcast / 12:30-1:20 pM
Create an online social presence for your radio and TV station OPENING KEYNOTE: The most dangerous woman in America Judith Ehrlich’s films have won dozens of international awards, including an Academy Award nomination for The Most Dangerous Man in America: Daniel Ellsberg and the Pentagon Papers. Ehrlich is currently working on a documentary about how Julian Assange, Wikileaks, and a feminist/anarchist/ Buddhist poet are making Iceland into a free speech zone for muck-raking journalists and whistleblowers. She’ll show clips from that work in progress, discuss what she’s learned from spending time with the world’s most famous leakers – and will answer your questions. Inglehart-Montgomery Judith Ehrlich, Oscar-nominated documentary filmmaker
Learn how to integrate your station’s online presence – from a station that has reached more than 3,000 total fans (2,000 on Twitter, 1,000 on Facebook) and gets a daily response with social feedback. We’ll talk tips and tricks, website and content strategy, and answer all your questions. CBI Central 2, fifth floor Caila Brown, Savannah College of Art and Design new media / 12:30-1:20 pM
SEO 101 for journalists Search engine optimization may seem like a mysterious black box. From “what the heck is it” is to “how the heck does it work,” learn what makes your content more visible to search engines, how to get your content to show up in a search, and how to create content that is
search-engine-optimized. This session reviews the basics and myths of SEO for journalists. New Media Central 1, fifth floor
MEDIA LAW / 12:30-1:20 pM
Libel fundamentals: what everyone needs to know
SUNDAY In this student-led session, the Loyolan staff will share how it has made its newspaper more relevant, especially in discussing connecting campus issues with that which goes beyond the campus community.
Aram Zucker-Scharff, George Mason University
Learn the legal guidelines to avoid libel in your student media. Elements of libel and defenses will be presented. Bring your questions.
new media / 12:30-1:20 pM
SPLC Central 2, fifth floor
Info-Viz on steroids: how to use Tableau Public to draw eyepopping graphs and mashups
José Martinez and Angelique Robinson, Loyola Marymount University
Roger Soenksen, James Madison University
magazine / 12:30-1:20 pM
Want to turn dry numbers into juicy visuals? Want to go beyond Excel’s bar and pie charts for something much more jaw-dropping? Want your online readers to be able to “play” with your data? Want to automatically layer large data on maps in a few clicks without messing with the geeky Google API and Fusion Table? Learn about how Tableau Public, a free data visualization program, can help you accomplish these tasks – as long you know how to click and drag. New Media Central 2, fifth floor Lei Xie, Fairfield University for advisers / 12:30-1:20 pM
New advisers toolkit I “Oh, you’re the editor, right?” No, but let some veteran advisers help you with the answer to this oft-asked question and provide some tips for training and retaining your staff.
design / 12:30-1:20 pM
Chicken salad All the copy is late, most of the photos are weak, and your production deadline is in 36 hours. But that doesn’t stop the EIC from hovering over your computer and asking, “Can’t you add a pull-quote or a chart or something?” How are you supposed to whip up award-winning designs under these conditions? A professional designer will show you how – by revamping actual college newspapers, from front pages to feature spreads. And in minutes, not hours. Note: This presentation is all new for 2011 (except, of course, for the nudity and profanity). Inglehart, fifth floor Michael Koretzky, Florida Atlantic University photography / 12:30-1:20 pM
Pro Dev Central, fifth floor
The big event
Ed Bonza, Kennesaw State University Isobel Breheny-Schafer, SUNY Stoneybrook Kelly Messinger, Capital University
A photographer for Agence FrancePresse, known for shooting everything from the World Cup in South Africa to the BP oil spill in the Gulf of Mexico, will discuss these events as well as others – and the challenges it takes to photograph them.
MEDIA LAW / 12:30-1:20 pM
Legal issues concerning the Internet Online publications are often bombarded with the dreaded call, “I want that article / comment / photo pulled off your site.” Surprisingly, some of the demands come from their own authors. What does the law say about a media outlet’s responsibility for content posted by third parties, and what are your obligations when one of your own former staffers demands to have material de-archived? SPLC Central 1, fifth floor Frank LoMonte, Student Press Law Center
Montgomery, fifth floor Stan Honda, Agence France-Presse newspaper / 12:30-1:20 pM
Revealing relevance: When it’s OK for your paper to report on a volcano erupting in Iceland Do you worry at night that your readers don’t care about your newspaper? Are you haunted by the fact that your paper may not be contributing much of anything unique to the wider media scene? There’s an answer: revealing relevance.
Brecht, fourth floor
Dropping “the bomb” on interviews The editor and publisher of BOMB Magazine introduces you to her intimate and intellectual interview style, which focuses on artists and other practitioners in discussion with each other about what matters to them most. Such interviews can ultimately lead your editors and readers into a complex and intense discussion of art and life. Brooks, fourth floor Betsy Sussler, BOMB Magazine ethics / 12:30-1:20 pM
Navigating journalism ethics in an imperfect world: for student journalists and advisers We’ll discuss the ethical conflicts students and advisers face covering a college community that has an agenda often in direct conflict with their own. How do you survive and remain ethical? Hart, fourth floor Pat Lauro, Kean University newspaper / 12:30-1:20 pM
Writing award-winning columns Writing columns that win awards and that win hearts and minds – which is far more important – is no cakewalk. An award-winning columnist (including this year’s Excellence in Writing Award from the Independent Free Papers of America) will provide tips for successful column writing and share his experiences as a newspaper columnist and as a college newspaper adviser. Odets, fourth floor Don Corrigan, Times Newspapers and Webster University
21
SUNDAY ethics / 12:30-1:20 pM
Fakin’ it with Photoshop, or 10 ways to destroy your credibility From the home office here are the Top 10 ways to fool your audience, fake out your associates, violate your ethical sensibilities, and destroy your credibility. While Photoshop is a wonderful tool for making certain that documentary pictures are displayed to their best effect, it is a power that must always be used for good and never for evil. Wilder, fifth floor Bill Neville, University of Alabama
Highlight: ONA presents sessions for designers with short attention spans.
1:30-2:20 PM ADvertising / 1:30-2:20 pM
Advertising Workshop I: how to set up an ad department Learn the basics of developing an advertising department, from recruiting and setting rates to creating promotional materials on a shoestring budget. Work with a business adviser to address your specific needs and walk away with stepby-step instruction packets that cover pay structures, incentives, and training techniques. Ad Central, fifth floor
lit mag / 12:30-1:20 pM
CoMix: nonfiction comics in campus media Art Spiegelman, author of Maus, uses the term “CoMix” to illustrate the idea that pictures and words co-exist and blend together in the comics art form. His lecture inspired three professors from different disciplines to launch a college course that fuses art, journalism, and communication. Students in the CoMix course create short nonfiction comics for campus magazines, newspapers, and websites. The session will include examples produced in the course and subsequently published.
Evelyn Gardner, George Washington University broadcast / 1:30-2:20 pM
Advising the radio/TV station: a faculty caucus workshop This session will bring together faculty members who serve as advisors to the campus TV and/or radio station. Topics will include advising duties, release time, and station mission regarding the academic program, internships, and career planning/guidance for students. CBI Central 1, fifth floor Norman Prusslin, Stony Brook University
Lit Mag Central, ninth floor Randy Duncan, David Stoddard, Michael Ray Taylor, Henderson State University YEARBOOK / 12:30-1:20 pM
Rethinking yearbook sales and distribution Perhaps trying to sell yearbooks to a college crowd is not the way to go. This session considers alternative ways of thinking about the college yearbook: its purpose, its readers, and its financing.
broadcast / 1:30-2:20 pM
50 low-cost or no-cost PR ideas in 50 minutes Get ready for this rapid-fire idea exchange with specific PR ideas you can take home and put to use right away for your organization. Warning: Bring an extra pen in case the first one runs dry! CBI Central 2, fifth floor Warren Kozireski, College at Brockport new media / 1:30-2:20 pM
Sally Renaud, Eastern Illinois University Bob Adams and Katherine Clark, Western Kentucky University
Covering the real-time web and breaking news
Monday at 9 a.m., learn about sex columns – first from a pro, then from an author on the topic...
22
New Media Central 1, fifth floor Craig Kanalley, traffic and trends editor, Huffington Post new media / 1:30-3:20 pM
The ONA Top 5 till 5 The Online News Association presents five half-hour mini-sessions on the following topics: best practices for data mapping, new possibilities in interactive charting, distilling information effectively on the web, graphics from new data sources, and building successful interactive sites and applications. In between, there will lots of bathroom breaks and chances to ask questions. Stay for one, come back later for another, and learn the latest quick-hit tech tips. New Media Central 2, fifth floor Kevin Quealy, a New York Times graphics editor for advisers / 1:30-2:20 pM
The art of war: dealing with administrators Sun Tzu, the ancient Chinese philosopher and author, says to know your opponent before going into battle. These days, sometimes dealing with administrators may feel like a battle. Chances are the administrators and staff at your small campus see your role differently than you do. This session will provide you with some tips for understanding their viewpoints so you can bolster your own arguments. Pro Dev Central, fifth floor Kelly Messinger, Capital University
Learn best practices and case studies from The Huffington Post and HP breaking tweets: strategies for success like humanizing the stories, finding sources, and communicating with them via the web. Learn how to find all the best tidbits around the web, as well as potential pitfalls and things to be wary
media law / 1:30-2:20 pM
Open records, closed doors Do you suspect officials in your community are routinely withholding information that’s clearly open record? Want to know how members of the public are treated when they ask for those records? Then it may be time to conduct your own open records survey and find out. Hear from a veteran investigative reporter who, using a team of college students, discovered the public is often denied access and sometimes treated in shocking ways when making requests – including being threatened with arrest for asking for something as basic as a jail roster. SPLC Central 2, fifth floor Max McCoy, Emporia State University Kelsey Ryan, Emporia State University
First Amendment goes online The executive directors of the First Amendment Center and the Student Press Law Center lead a discussion about how the First Amendment, online journalism, and social networking are getting along. SPLC Central 1, fifth floor Gene Policinski, First Amendment Center Frank LoMonte, Student Press Law Center
to combat the problem of delayed news coverage. Brecht, fourth floor Matthew Nesvisky, Kutztown University magazine / 1:30-2:20 pM
Getting graphic: how – and why – to incorporate great comics into your magazine’s mission Modern cartoonists push the boundaries of the medium with political and social polemics, not to mention touching narratives and big laughs. A Lulu-winning comic artist who’s worked for Marvel and The Simpsons comics elucidates these trends, and tells you all the reasons your magazine would be 10 times better if it just had four panels – at least – of comics. Brooks, fourth floor Abby Denson, cartoonist, author, rock star
NEWSPAPER / 1:30-2:20 pM
100-plus story ideas It all starts with the story. From behind the scenes to under the covers, a veteran journalist and adviser will whip through ideas for more than 100 stories that will surprise, entice, or charm your readers. Even better, she’ll teach you how you and your staffs can generate your own.
diversity / 1:30-2:20 pM
Ethical considerations in covering the LGBT campus community
Inglehart, fifth floor
What to write and how to write about the issues facing lesbian and gay students on campus means meeting ethical challenges and making ethical decisions. Come ready for a good discussion.
Lori Brooks, University of Oklahoma
Hart, fourth floor
photography / 1:30-2:20 pM
Trum Simmons, Harrisburg Area Community College
The art and science of editing Like reporters, photojournalists shouldn’t edit their own work. They should rely on peer editing and input from others to determine what are the best images. A pro photographer will show you how to develop an editing process for determining what really are the best pictures. Montgomery, fifth floor
media law / 1:30-2:20 pM
Yearbook Central, ninth floor
Sex in the Morning: Sunday and
of on social media sites. Discuss how to choose the right angles and perspectives, stay on top of breaking developments, and make the most of compelling realtime stories.
Stan Honda, Agence France-Presse newspaper / 1:30-2:20 pM
Daily news, weekly newspaper: keeping your coverage current Online editions can be updated daily or even hourly, but news sections in weekly print editions too often have a musty odor. In this basic news writing session, the author of the textbook Covering Your Campus offers techniques and strategies
SUNDAY hard. This session by a pro designer will take you through seven design principles and other creative strategies that will take your publication to the next level. Wilder, fourth floor Kyle Ellis, features designer, New York Post li tmag / 1:30-2:20 pM
Judgment day: assembling the hit squad Congrats, lit mag editors: You have four times as many submissions as you could ever print! All that’s left is to decide which will see print and which go back to the slush pile. So the most important question is: Who will be the judge and executioner? A successful student editor of awardwinning literary magazines will share strategies for assembling a few good readers, and how to judge the judges. Lit Mag Central, ninth floor Christian Garcia, The Watermark, UMASS yearbook / 1:30-2:20 pM
Schmooze and don’t lose You revere your ladder and narrative leads. You think in picas and mock Comic Sans. You see life in sigs or the rule of thirds. And none of your friends understand you. But other yearbook staffs do. Spend 50 minutes with like minds. The room and the time are yours to use as you will – talk problems and successes, brainstorm content and, in short, pick each other’s brains.
NEWSPAPER / 1:30-2:20 pM
Yearbook Central, ninth floor
Writing editorials with speed, precision and, oh yes, thought
Bryan Dugan, University of Oklahoma
Learn how to write thoughtful editorials that are well reported and well written – by organizing your thoughts and getting into action without wasting time. Come with notebook, phone, laptop or whatever else you use to write and be prepared to craft that editorial (or at least part of it) in 45 seconds or less. (Yes, you have to work in this session.) Odets, fourth floor Chuck Baldwin, University of South Dakota NEWSPAPER / 1:30-2:20 pM
Design like a pro Putting together a great-looking page isn’t always easy, but it doesn’t have to be
2:30-3:20 PM broadcast / 2:30-3:20 pM
Broadcast news writing: Do you have what it takes? Bring up to three printed samples of broadcast news writing (class work, professional work, or work for college radio/TV stations) for critical examination from a real-world perspective. Learn from a 20-year professional who has worked in network TV and radio news for ABC News, CNN, and the Associated Press. CBI Central 1, fifth floor Joseph Reid, Bloomberg TV
23
SUNDAY
Highlight: You got a Constitutional right to win prizes in our game show.
broadcast / 2:30-3:20 pM
first amendment / 2:30-3:20 pM
newspaper / 2:30-3:20 pM
ethics / 2:30-3:20 pM
Getting in the zone: building an iTunes university
No such thing as a free meal
Self-serving sources
Learn how to host a fun First Amendment event without a speaker. In fact, this event involves taking away rights, free food, and a protest. The creators of the First Amendment Free Food Festival will explain how you can do this exciting event on your campus.
What do you do when an important person you interview insists on seeing the text of your story or makes other silly requests? It’s easy to say no, but what if you want to interview that person for a future story? This session looks at ways to say no that keep a source feeding you information forever. Other source-related predicaments will be discussed, such as, “This is just background” and “I’ve got to see the questions first.”
Hell is where the police are German: avoiding stereotypes and biases in your news stories
It’s another dimension, not only of sight and sound but of mind: a journey into a wondrous land with only boundaries of imagination. That’s the signpost up ahead, your next stop…iTunes university. Create a new dimension of content using Apple’s PC-compatible program to offer podcasts and videocasts and to promote student media on campus and around the world. CBI Central 2, fifth floor Elena Jarvis, Daytona State College new media / 2:30-3:20 pM
Transform a weekly newspaper into a daily news organization Are you still putting most of your focus on a weekly or biweekly print edition? That’s so last century. While print newspapers are vital to most college news organizations, more and more of the action is happening online between print editions. Hear from three student editors how they changed deadlines, editorial structure, workflow, and the newsroom culture to create a daily online news operation while maintaining a weekly print edition. New Media Central 1, fifth floor Kelsey Avers, Chris Haire, Audrey Arthur, Rachele Kanigel, San Francisco State University for advisers / 2:30-3:20 pM
The handoff: How campus media adapts when changing from a veteran to a new adviser Advisers often rotate out of their jobs in three to four years, forcing the campus media organization to adapt to a new adviser’s new style. How does an editor deal with contradictory advice that might result? Should there be an overlap or a clean break? The panel will offer a case study from Fairfield University from the perspectives of an outgoing adviser, an incoming adviser, and the student editor caught in between. Pro Dev Central, fifth floor James Simon, Lei Xie. Peter Caty, Fairfield University
24
SPLC Central 1, fifth floor Michele Boyet, NYC11 assistant director media law / 2:30-3:20 pM
Brecht, fourth floor
Opening a shut case
Elizabeth Rains, Langara College
It’s imperative that you create an atmosphere in your newsroom in which reporters and editors routinely expect public officials to do the public’s business in public. This can take training of reporters and public officials. The conversation will start with how to do freedom of information and open records requests, followed by examples of how it can transform your news stories and your newsroom into an investigative journalism hothouse. SPLC Central 2, fifth floor
newspaper / 2:30-3:20 pM
Recruiting and retaining staff Discover tips for recruiting newspaper staff members from the high-school ranks and from within your own college. Other suggestions include how to make your newsroom a place where they want to be and how to keep them there. Brooks, fourth floor Nils Rosdahl, North Idaho College
Chuck Baldwin, University of South Dakota career development / 2:30-3:20 pM design / 2:30-3:20 pM
Chicken salad II: extreme makeover We’re going to gut a dozen student newspapers in less than an hour. We’ll tear down their front pages and redesign everything – including the name of the paper. We’ll rewrite every headline and every lede. If you don’t like what you see, make a compelling counter-argument and win some Mardi Gras beads. Inglehart, fifth floor Michael Koretzky, Florida Atlantic University
You want me to write you a what? Your advisers aren’t obligated to hail you as the next Woodward or Bernstein just because you’ve asked for that job reference or recommendation. A veteran adviser spells out what you should – and shouldn’t – be doing as a student journalist long before internship or graduation time. Hart, fourth floor Robert Bohler, Texas Christian University photography / 2:30-3:20 pM
YEARBOOK / 2:30-3:20 pM
CSPA Crown Award ceremony
This is Photo Jeopardy
CSPA is proud to announce the collegiate 2011 Crown Award finalists. Gold Crowns have been awarded annually since 1982, and Silver Crowns since 1984. Winners who attend the ceremony receive plaques.
Photo Jeopardy is an entertaining and informative way to learn about everything from MIL point-and-shoot cameras to Flip on-the-fly video productions and other aspects of photojournalism. Learn and win fabulous prizes!
Montgomery, fifth floor
Odets, fourth floor
Edmund J. Sullican, CSPA executive director
Rich Riski, Peninsula College
“In America the President reigns for four years, and Journalism governs for ever and ever.” – Oscar Wilde
“Heaven is where the cooks are French, the police are British, the mechanics are German, the lovers are Italian, and everything is organized by the Swiss. Hell is where the cooks are British, the police are German, the mechanics are French, the lovers are Swiss, and everything is organized by the Italians.” You may have heard this joke, but do such jokes have a place in your publication? How about stereotypes such as “Muslims are terrorists” and “Colombians are drug lords”? We’ll uses jokes, cartoons, stories, headlines, and photographs to reveal unintended but ethnocentric biases.
SUNDAY
Meet with the manager of the 2009 and 2010 College Business and Advertising Managers Newspaper of the Year.
multiplatform reach. Finally, we’ll look at technologies and tools that are on the horizon and conclude with a brief Q&A.
Ad Central, fifth floor
New Media Central 1, fifth floor
Stephanie Murawski, Cal Poly San Luis Obispo
Erin Skarda, Time.com FOR ADVISERS / 3:30-5 p.m.,
broadcast / 3:30-5 pM
Radio and webcasting royalties and rules
Double roundtables: Two-year college new advisers and nondaily newspaper advisers A chance for two-year college advisers to meet and non-daily adviser to talk about their triumphs and problems. Two veteran advisers join forces to host.
Wilder, fourth floor
Learn everything you wanted to know about music royalties paid by educational radio stations and webcasters and some things you didn’t want to know! CBI has been involved with these issues on behalf of educational stations for years and will walk you through the confusing issues, including the most recent webcasting rate decision from the Copyright Royalty Board.
Chioma Ugochukwu, Marquette University
CBI Central 1, fifth floor
first amendment / 3:30-5 pM
Will Robedee, Rice University Travis Ploeger, SoundExchange Licensing and Enforcement
First Amendment Game Show
lit mag / 2:30-3:20 pM
Cutting your journal from the herd: give your magazine a meaningful editorial voice How do you give your magazine a voice? What is an editorial voice, and how do you find it, cultivate it, maintain it, and retain it during editorial transition? How do you utilize your voice to cut your magazine apart from the herd? An editor shows you how. Lit Mag Central, ninth floor Raymond Hammond, New York Quarterly yearbook / 2:30-3:20 pM
Clean type...with flair Clean, simple type is a must for readability. But can you create consistency and continuity in the typography of your yearbook but also use design or art heads? This veteran designer will show you how it’s done. Yearbook Central, ninth floor Randy Stano, University of Miami
3:30-5 PM advertising / 3:30-5 pM
Advertising advising Need some individual help with your advertising department? Rate card advice? Or just want to talk about some new ideas?
broadcast / 3:30-5 pM
Develop the master networker inside you It’s not “net-sleep” or “net-hobby,” it’s “net-work.” Successful networking is about learning how to work the process – not just letting it happen. Most people understand that successful networking is important to career management, but they lack a process to get the results they want. In this interactive workshop, develop firsthand what it takes to be a master networker. CBI Central 2, fifth floor Rod Colon, Empowering Today’s Professionals new media / 3:30-5 pM
Multimedia journalism in a digital age In today’s 24/7 news cycle, journalists are expected to be curators of the written word – as well as social media experts, online producers, photographers, videographers, researchers, and editors. This session will cover a brief introduction to interactive media, including challenges in adapting content from print to online, using social media effectively, integrating visual mediums that are complementary to the written content, and creating a
Pro Dev Central, fifth floor Frank Coffman, Rock Valley College Nils Rosdahl, North Idaho College
I’ll take press for $500, Alex. Come celebrate the First Amendment with the fun and frivolity of a quiz show as contestants vie for very good (or at least very silly) prizes. SPLC executive director Frank LoMonte will be on hand to judge just how smart you are about the First Amendment. Oh, and we’ve got buzzers. SPLC Central 1 & 2, fifth floor Michele Boyet, NYC11 assistant director Frank LoMonte, Student Press Law Center NEWSPAPER / 3:30-5 pM
Political cartoons: resistance through ridicule Radical political cartoonists Ted Rall (author of “Anti-American Manifesto,” “To Afghanistan and Back” and others) and Stephanie McMillan (co-creator with Derrick Jensen of the graphic novel “As the World Burns: 50 Simple Things You Can Do to Stay in Denial”) will show samples of their recent cartoons and talk about the importance of creating a culture of resistance, and the ways their work contributes to this. As Berthold Brecht noted, “Art is not a mirror to reflect reality, but a hammer with which to shape it.” Radical cartoons also help publications remain relevant in a media atmosphere of heightened intensity and partisanship. Inglehart, fifth floor Ted Rall and Stephanie McMillan, national cartoonists/illustrators
25
SUNDAY broadcast / 3:30-5 pM
From concept to the red carpet: the basics of making an awardwinning documentary NYC11 keynoter Judith Ehrlich will briefly break down the complex process of documentary filmmaking: How are films funded and produced? What makes up a documentary film team? How do you build an audience for a documentary once you’ve made it? There will also be time for you to share your own documentary ideas. Montgomery, fifth floor Judith Ehrlich, Oscar-nominated documentary filmmaker SPORTS / 3:30-5 pM
My life in sportswriting: an overnight success two decades in the making This is one sports reporter’s guide to finding fulfillment and gainful employment in journalism. No matter how long it takes. Brecht, fourth floor Karen Crouse, New York Times student leadership / 3:30-5 pM
Conflict resolution: an interactive approach You’ve taken the reins of your media organization, and you know exactly what you’re supposed to do as the leader – until the fighting starts. Battle lines are drawn, alliances are formed, and relationships are tested. You’re losing control, and the work is suffering. It’s time to do something, but what? How? And with whom? Learn the techniques that will help you resolve conflicts. Be ready to yell, scream, shout, and then resolve it!
ready to discuss the ethical dimensions of both objectivity and subjectivity.
who can answer your questions about literary internships.
Hart, fourth floor
Lit Mag Central, ninth floor
Trum Simmons, Harrisburg Area Community College
Nicole Rudick, The Paris Review yearbook / 3:30-5 pM
student leadership / 3:30-5 pM
What is your true color? Working with different leadership styles Everyone has different leadership styles and personalities. But working with those different styles can be difficult to tackle, especially as the “head of the newsroom.” We’ll discuss working with different leadership types, how they work together, and how each person’s style contributes to the goal of an organization. Then we’ll use a leadership style survey and create a newsroom in groups using those results.
With more than 300 pages to fill and 30-plus unpaid and unhappy staffers, big books have their own burdens to bear. Editors from two big-book schools will share what they’ve learned about reducing staff drama, pulling all-nighters, marketing to students who don’t know their yearbooks exist, and balancing work with what’s left of their lives. Ibis and Sooner won Pacemakers this fall, so these staffs are doing something right. Whether your book is big or small, see how they make it work and share your best secrets or your biggest concerns.
Odets, fourth floor
Yearbook Central, ninth floor
Alexa Capeloto, John Jay College of Criminal Justice
Kerry Friesen, Nicole Hill, Bryan Dugan, University of Oklahoma Rachel DeHayes, Lily Oyarzun, Genevieve Stack, Ken Garcia, University of Miami
diversity / 3:30-5 pM
Myths and realities for young minority professionals What’s the work world really like outside of the womb (college)? What can our students expect when they get into newsrooms? Racism? A welcoming and nurturing environment? Understanding or lack of it? We gather three professionals to discuss what students will find when they graduate and take their first jobs. Primarily for students, but advisers might gain worthwhile information. Wilder, fourth floor moderated by Chuck Baldwin, University of South Dakota lit mag / 3:30-5 pM
Brooks, fourth floor
Editing The Paris Review
Mat Cantore, Hudson Valley Community College
One of the best-loved journalists of the 20th century was the late George Plimpton. His mixture of literary excellence and journalistic craft within The Paris Review is alive and kicking today. The journal’s managing editor will lead a panel discussion on the processes of selecting and editing literary nonfiction, fiction, and poetry. Also attending the session will be a current college intern from the journal,
ethics / 3:30-5 pM
Ethical dimensions of being fair, balanced, and objective What does it mean to be objective in your writing? What exactly is bias? Is objective journalism ethical journalism? Come
26
How the big books do it
5-6 PM
The New School Graduate ProGrams in
Media STudieS Media MaNageMeNT docuMeNTary Media STudieS liberal STudieS creaTive wriTiNg
Diversity roundtables These are student-only gatherings for those interested in GLBT, Latino, Asian American, African American, and Native American issues in the media and in the newsroom. Meet at the registration booth, and each group can take over couches or tables in the CMA Lounge as they see fit.
Visit our booth at the spring national College media Convention in new York City. For a full list of graduate programs offered by the new school, visit www.newschool.edu/graduateprograms
CMA Lounge, fifth floor
8-10 PM new media / 8-10 pM
#CollegeJourn The popular #CollegeJourn, a realtime chat about student media that happens every Sunday, goes live and in person from NYC11. Join the folks from CollegeJourn.com as they discuss, well, whatever the hell moves you. CMA Lounge, fifth floor Aram Zucker-Scharff, CollegeJourn.com
the new school is a leading university in new York City offering some of the nation’s most distinguished degree, certificate, and continuing education programs in art and design, liberal arts, management and policy, and the performing arts. an affirmative action/equal opportunity institution
MONDAY / MARCH 14 Ad Central CBI Central 1 CBI Central 2
9-9:50
10-10:50
Advertising workshop II: How to sell advertising R/TV news directors roundtable
Underwriting program from scratch
How to land the Writing for radio perfect internship or TV: the ear and/or first job and not the eye
11-11:50
12-12:50
Increasing local advertising
Make money online
Station managers roundtable
AfricanAmericans in the media
Overcoming objections in sales
1-1:50
2-2:50
3-3:50
Beyond the print: review of mobile, web...
Paid advertising isn’t exactly free (speech)
Creating a personal blog
Radio station student management
An introduction to the digital journalist
Experience and internships: avoid the Catch-22
Hyper-local is happening
Intro to Python for data journalism
Delivery of news has changed and so has the job
Making your own job in journalism
Portable field recording for image-makers
Delights and perils of study abroad
Diversity issues for advisers
Branding your newspaper
Sports talk radio
Discover the NBC news associate Audio for video program
New Media Central 1
From research to release: free web tools
Social media from scratch
New Media Central 2
Website roulette: 50 sites in 50 minutes
Special section coverage: multimedia
How can you make money from blogging?
You’re already ready for digital
How to be an alternative web editor
Pro Dev Central (advisers)
College Media Review and you
Confessions of a yearbook adviser
Listerve LIVE!
New advisers toolkit II
Making the grade
SPLC Central 1
First Amendment reality shows
Covering campus crime
Camera obscura: photo ethics
Copyrights and copy-wrongs
How important is the First Amendment?
SPLC Central 2
State of the First Amendment
The CNN Wire: the news that matters most
Privacy primer
1 for All and All for One
“I have a search warrant”
Inglehart
International reporting in a digital age
Creative caffeine
What they don’t teach you in design school
Editorial design makeover, 2011
Designer jobs
Your newspaper: Tweet this: social media to report There’s an app the news for that!
AP entertainment: Optimizing your glitz, glamour, website for online advertising breaking news Media jobs by the thousands
Just your type
Online publishing: way beyond the basics
Oh shoot! Onthe-set photo shoot tips
National Geographic journalism
Brecht
We want Rudy
Going weekly without going weak
Tumors, tapeworms & TB
Finding features on the two-year campus
Small book, big book; one idea, more ideas
Pop culture: finding the big ideas & issues
Sports photography: what’s that?
What the hell is your magazine doing?
Magazine zero to 60!
Figurative language and powerful style
Today I get to read great poems again
Literary magazines 101
Into the heart of darkness
Making the best first impression
Working with nontraditional students
No blunt trauma: opinion that’s smart & funny
Small churchrelated school? No big problem
Straight talk about GLBT coverage
How not to alienate black folks
Odets
Writing good headlines and cutlines
Wring the bad writing habits out of your staff
Run meetings, don’t let them run you
Step your game up: developing a sports beat
Specializing: Is niche reporting right for you?
Banish the box score
Getting off the factory floor
O’Neill
Sex, Sex, SEX! Covering campus love
The eyes have it
Tons of useful stuff!
You found what on the Internet?
Building a successful sports section
The New Yorker’s Talk of the Town
Interviewing 101
Wilder
Yes, you can still find a job in journalism
Who’s getting the jobs in sports?
Feature fixes
How I lied and got my first job writing
Breathing life into your cutlines
Crossing yearbook boundaries
Coaching writers – to edit less
Designing for disaster
Design: the basics and beyond
Entertaining ways into magazines
Rule with an iron fist yet wear a velvet glove
Dealing with dysfunctional staff
Current collegiate design
Ziegfeld
28
10 quick design fixes
TOP: The Society of Publication Designers will use graphic language all afternoon. Sessions from noon-4 p.m. in Inglehart BOTTOM: The Westboro Baptist Church hates you. But listen to what it says – the Supreme Court did. Special session, 4-5:20 p.m.
9-9:50 AM advertising / 9-10:50 aM
Advertising Workshop II: how to sell advertising Learning to sell advertising provides you with many skills that will serve you well in whatever field you choose. During this workshop, we’ll teach you the basic skills of selling, how to get started, and how to package the products you have available. Leave with lots of handouts and ideas for you to use in your program. Ad Central, fifth floor Annette Forbes, Iowa State Daily broadcast / 9-9:50 aM
R/TV news directors roundtable Having trouble finding news or getting access to the right people? It happens everywhere, so this session will allow station managers and staff to trade stories and strategies for producing the best news on your station. CBI Central 1, fifth floor Paul Glover, Henderson State University
Four levels of storytelling
Hart
MONDAY HIGHLIGHTS
Cardiac law: run or don’t run? A case study where you decide
Lights, camera, action!
Magazine luminaries: Dispatches from the bloody trenches of literary magazines
Savor pizza and critiques of your paper, mag, or website. We call it SLICE & DICE. 6-7:30 p.m., in the exhibit hall
SPECIAL SESSION:
Montgomery
Gilbert (all lit mags!)
FREE FOOD!
4-5:20 4-5:30
broadcast / 9-9:50 aM
SPECIAL SESSION: WESTBORO SPEAKS
How to land the perfect internship and/or first job Ever wonder what it takes to get that elusive internship or break into the field for the first time? Come chat with an NFL official about his experiences going through radio, ticket sales, and then professional sports.
CBI Central 2, fifth floor Eric Finkelstein, National Football League Special Events Office new media / 9-9:50 aM
From research to release: free web tools for journalists Looking to do something online? There’s probably an app or a free program to help with that. Learn how to monitor your beat, research stories, interview for an audience, craft content more efficiently, and better promote your work. This session runs the gamut of free web tools and software to make your work better and your life easier. flickr/k763
ROOM
For room locations, see the maps in the center spread.
New Media Central 1, fifth floor Aram Zucker-Scharff, George Mason University
29 1 7
MONDAY new media / 9-9:50 aM
FIRST AMENDMENT / 9-9:50 aM
Website roulette: 50 sites in 50 minutes
State of the First Amendment
Learn how to create entire stories with social media and share live video through your phone – all from free websites that pro journalists use every day but don’t tell others about (lest it blunt the gee-whiz factor in their awesome reporting). An SPJ national board member will reveal these websites to you in ADD-inspired rapid fire.
Come and test your opinions and knowledge about the First Amendment and compare it to results of the national State of the First Amendment 2010 survey. Attendees will need to bring their laptop or smartphone to take the State of the First Amendment survey, then everyone will discuss the results in comparison with the newest findings from the First Amendment Center’s annual survey.
New Media Central 2, fifth floor
SPLC Central 2, fifth floor
Tara Puckey, SPJ national board
Gene Policinski and David Hudson, First Amendment Center
FOr advisers / 9-9:50 aM
College Media Review and you Spotted a trend in student media or advising that calls your name to report? Can that convention session you’ve prepared be expanded into narrative form? Looking for a peer review outlet for your research? Or do you have a jones for reporting but haven’t nailed the topic? If you answer “yes” to any of the above, College Media Review may be just what the doctor ordered for you. Meet with the CMR staff and learn more about how to share your insights, reporting, and research in the nation’s foremost publication for college student media advisers.
newspaper / 9-9:50 aM
International reporting in a digital age As American journalism struggles to find a less costly and more convergencesavvy means of covering the world, the need for international news has arguably never been more pressing. This session, led by an international reporting professor and a few alumni from the CUNY International Reporting Program, will discuss the distinct challenges of international reporting and explore the beginnings of a rethinking of international reporting in the age of digital reach across borders, regions, and languages.
Pro Dev Central, fifth floor
Inglehart, fifth floor
Robert Bohler, College Media Review editor
Prue Clarke, CUNY Graduate School of Journalism
FIRST AMENDMENT / 9-9:50 aM
broadcast / 9-9:50 aM
First Amendment reality shows
Lights, camera, action!
What do you do when administrators tell you not to publish that story? When student government leaders trash the newspapers on the stand? When an alumnus asks you to delete his arrest in the police blotter? Or any of a hundred other ways that the First Amendment comes into play on campus? The executive director of the Student Press Law Center and CMA’s First Amendment Committee members provide examples before opening it up for you to share and discuss your stories.
Anyone with a camera can record a video. If you’re a video enthusiast wanting to learn how to create high-quality video footage using ordinary household items and locate the best recording location to maximize for lighting, then this session is for you.
SPLC Central 1, fifth floor Frank LoMonte, Student Press Law Center Robert Bortell, Bowling Green State University
30
MONDAY
Highlight: At 9 a.m., it’s the second half of Sex in the Morning.
Montgomery, fifth floor Nancy Shone, Blazit CEO sports / 9-9:50 aM
We want Rudy: telling the stories readers want in sports Making it professionally is unlikely for most athletes. If reporters are waiting for an athlete with first-round NFL draft potential before writing a feature story, then it isn’t
going to happen. Instead, find an athlete who has battled through health problems or injuries, has been a backup and finally has her shot, is a 5-foot-2 basketball player, a 150-pound football player, comes from a tiny high school...Those are stories your readers can relate to. Brecht, fourth floor Steve Fox, Ferris State University lit mag / 9-9:50 aM
What the hell is your magazine doing? Keeping your magazine exciting by mixing up content When you open up The Brooklyn Rail, says its editor and founder, you never know what you’re going to get. That kind of excitement can catapult your campus magazine from the dusty shelves and into hands of many more readers. Learn how you can incorporate a range of ostensibly disparate parts – from dynamic criticism, brilliant literature, and even snarky politics – to make a satisfying (if not always “unified”) whole where the “mix speaks for itself.” Gilbert, fourth floor Theodore Hamm, The Brooklyn Rail
what it’s about and, voila! It fits! An editor who has written tens of thousands of heads for dailies has some tips. Odets, fourth floor Tom Pierce, former adviser, now part-time copy editor, St. Petersburg Times newspaper / 9-9:50 aM
Sex, Sex, SEX!: Covering campus love, lust, and every kink in between Sex. It’s more popular in college than ever – in column form. College newspaper sex columns have helped revolutionize student journalism and defined a new sexual generation. This session – led by the author of Sex and the University, a book on the student sex-column movement – will briefly share the story of these columns and offer advice to students and advisers considering launching a sex or dating feature of their own. Tips will include an outline of hurdles to avoid, topics to tackle, and formats to take. Carrie Bradshaw will make an appearance (via PowerPoint). O’Neill, fourth floor Dan Reimold, University of Tampa Valeriya Safronova, sex columnist for The Columbia Spectator
newspaper / 9-9:50 aM
Into the heart of darkness: find the story behind the person The real story of a person often begins not with chronology or biography but with a single detail that hints at conflict or tension. Through discussion and interviews with other participants, students will come out with a clear sense of how to structure the rest of the story around that compelling start. Hart, fourth floor
New Media Central 2, fifth floor
Starting an underwriting program from scratch
Deanne Revel, Savannah College of Art and Design
If you’re thinking of starting an underwriting program at your radio station but aren’t sure how, we’ll walk you through it, including talking to your licensee, establishing policy guidelines, staffing, training, and maintaining the program long-term. Walk away with the knowledge and tools to get you on the right track. CBI Central 1, fifth floor June Fox, station relations director, DEI broadcast / 10-10:50 aM
Writing for radio or TV: the ear and not the eye Many journalism students learn how to write the news and leave school thinking it’s all the same, whether it’s a newspaper, a magazine, a TV standup, or a radio story. We’ll give you all the tools you need to write a great broadcast piece that your audience can absorb aurally: start to finish, step by step, from the initial idea to the finished story. CBI Central 2, fifth floor Celeste Headlee, WNYC and PRI
Yes, you can still find a job in journalism
new media / 10-10:50 aM
Tough times call for guerilla job-hunting techniques. A reporter and editor who’s worked at dailies, weeklies, and monthlies and online will share his seven sure-fire ways to track down and land that allimportant first job. Wilder, fourth floor Evan Cooper, deputy editor, InvestmentNews
newspaper / 9-9:50 aM
design / 9-9:50 aM
Writing good headlines and cutlines
10 quick design fixes Pages looking dated? Working with old fonts and design “furniture” that doesn’t fit anymore? Does your grid need a shimmy? Come meet with a six-time editor of The Best of Newspaper Design, and learn how you can make immediate improvements to your newspaper’s design. Ziegfeld, fourth floor Ron Johnson, Indiana University
site headquarters to building sub-sites of your website.
advertising / 10-10:50 aM
newspaper / 9-9:50 aM
Victor Greto, Wesley College
Yes, readers will look first at the art on a page, but the first thing they read will be the headlines and cutlines. If you want them to keep on reading (as, of course, you do) you must work as hard on creating good heads and lines as you do on the writing of those stories and the designing of those pages. Don’t settle for something that merely gives an idea of
10-10:50 AM
Social media from scratch College students may be on the forefront of new media, but many have no idea how to do it. From tweeting to tumbling, this session will offer tips and tricks for beginners looking to launch social media accounts for a student newspaper, website, and radio or TV stations.
yearbook / 10-10:50 aM
Confessions of a yearbook adviser From confusion over contracts to teaching your campus that your book does, indeed, exist, we’ve been there. Join advisers from books big and small to talk shop, name drop, and idea swap. We’ll be here for two hours, and you’ll set the scene with your questions, comments, and concerns. Whether you have five or 50 minutes to spare, stop by and we’ll share advice, successes and never-try-again strategies. Pro Dev Central, fifth floor moderated by Lori Brooks, University of Oklahoma media law / 10-10:50 aM
Covering campus crime The law makes police logs and incident reports publicly accessible, but try telling that to Sergeant Stoneface at the front desk. We’ll look at both the legal knowhow and the reporting tricks that will help you get access to the documents you need and avoid unpleasant run-ins with police when you photograph or shoot video at crime scenes. Everyone attending will get a free copy of SPLC’s newly published handbook, Covering Campus Crime. SPLC Central 1, fifth floor Frank LoMonte, Student Press Law Center
New Media Central 1, fifth floor
vendor / 10-10:50 aM
Dori Zinn, Association for Retail Environments
The CNN Wire: connecting you to the news that matters most
multimedia / 10-10:50 aM
Special section coverage: how to produce 75 pieces of multimedia content in 8 days Covering a major festival in your area? Deanne Revel, editor-in-chief of District, SCAD’s online student news organization, will discuss organization and production of special coverage – everything from off-
By partnering with the worldwide leader in news and leveraging the CNN Wire across your school’s broadcast, print, online, and radio outlets, you can improve your news and information products, prepare students for the next level by utilizing real world assets, and reduce the amount of money it takes to service all of your campus platforms. Completely web-based, the CNN Wire requires no equipment and gives students the essential resource
Monday’s session list coninues on page 35 >>
31
O’NEILL
WILDER
ODETS
AD CENTRAL
MONTGOMERY HALL
INGLEHART HALL
CBI CENTRAL
2
CBI CENTRAL
1
EXHIBIT HALL and
CMA LOUNGE registration, critiques, media tours, T-shirt sales, etc.
2
SPLC CENTRAL
1
PRO DEV CENTRAL
for speakers
for advisers
GILBERT
BRECHT
WOMEN
WOMEN
MEN
MEN
ESCALATORS
WOMEN
ELEVATORS
Do you have any idea what those NYC11 rapscallions have planned? Why, they’ve invited Judith EHrlich as the opening keynote speaker! This scandalous woman made an Oscarnominated documentary about Pentagon Papers troublemaker Daniel Ellsberg and is right now working on another about Wikileaks founder Julian Assange. If that isn’t distasteful enough, these NYC11 jackanapes have also invited Westboro Church leader Margie Phelps! And HELEN THOMAS is the closing keynote speaker! If you have any sense of decorum, you’ll boycott these three vulgar and vile sessions. Now get back to your studies!
•
See Judith Ehrlich at 11 a.m. Sunday, Margie Phelps at 4 p.m. Monday, and Helen Thomas at 11 a.m. Tuesday.
ESCALATORS
New York Marriott Marquis
MEN
Free Speech!? YUCK!
PACKAGE ROOM
Turn the page for a map of the ninth floor, which will host yearbook and lit mag sessions on Sunday...
M
32
NEW MEDIA CENTRAL
SPLC CENTRAL
VIP ROOM
ELEVATORS
2
1
SERVICE CORRIDOR
ZIEGFELD
NEW MEDIA CENTRAL
SERVICE CORRIDOR
HART
FIFTH FLOOR
SERVICE CORRIDOR
BROOKS
T: FORGE DON’T mes Lit Mag o ay! bec Gilber t star ting Mond l Centra
MARRIOTT MAPS
FOURTH FLOOR
33
NINTH FLOOR
OVERLOOKS TIMES SQUARE...
OMENADE PR
MONDAY
OVERLOOKS TIMES SQUARE... for national, international, financial and feature reporting – plus pictures, graphics and video for your websites. Learn more about how your students can stay informed by connecting to the Wire and global resources of CNN. SPLC Central 2, fifth floor Kelvin Davis, CNN vice president, sales & affiliate relations vendor / 10-10:50 aM
OPEN TO THE EIGHTH-FLOOR LOBBY...
YEARBOOK CENTRAL
(sunday only)
PROMENADE
WOMEN
(sunday only)
TAYLOR | BALFOUR RECEPTION SUITE
OPEN TO THE MEN
LIT MAG CENTRAL
EIGHTH-FLOOR LOBBY...
AP entertainment: glitz, glamour and breaking news Does your news organization need the best edgy content in movies, TV, music, and celebrities? Come talk to The Associated Press about how the definitive global news service covers entertainment news around the world. From the glamour of the red carpet to breaking news and insightful critical reviews, the AP covers entertainment 24/7 in all formats: print, video, audio, online, and mobile.
•
34
Two veteran advisers outline a surefire method to catapult your publication to success in one academic year. A lively session covering missions, finances, recruitment, and submission solicitation. After this session, the editors of First Inkling, a new national literary magazine featuring the best college and university writing in English, will remain to meet with you to schedule interviews for associate editor positions and to accept submissions of poetry, fiction, and narrative nonfiction. We can also offer one-on-one advice to all magazine editors. Gilbert, fourth floor
O’Neill, fourth floor Nils Rosdahl, North Idaho College advertising / 10-10:50 aM
Who’s getting the jobs in the sports media business? Lynn Hoppes, senior director for ESPN. com – who supervises columnists such as Bill Simmons and Rick Reilly – will tell you the secrets of how to stand out in your resume, cover letter, and work samples when pursuing that dream job in sports media. Wilder, fourth floor Lynn Hoppes, ESPN.com advertising / 10-10:50 aM
Inglehart, fifth floor
career development / 10-10:50 aM
Andrew Fraser, AP bureau chief
Making the best first impression So now you have the interview for that great internship or job. How are you going to make sure that you’re the No. 1 choice for the position? What can you do that will make the big difference? Learn practical, proven methods from an expert.
There are two kinds of disasters: one you see coming months in advance and the other that happens on the fly. Although the timing is different planning, preparation for both requires the same set of skills. As a page designer, get more than just the story and put together a package that delivers multiple layers of information.
Hart, fourth floor
Ziegfeld, fourth floor
Marcia Meskiel-Macy, speaking director, My Seminars LLC
Kristen Morales, Cox Newspapers
yearbook / 10-10:50 aM
Four levels of storytelling Every story can be told in a variety of ways, and most should be told using more than one approach. This session will show you how to tell those stories, from capturing basic information that requires little effort on the part of the reporter through the deep, multilayer approach to covering a single topic that requires the writer and the subject to be fully engaged. There’s a place for every kind of storytelling in your publication. Learn and see examples of each type used for maximum effect. Linda Puntney, Herff Jones consultant
New York Marriott Marquis
ESCALATORS
Magazine zero to 60! Building a lit mag from the ground up with little or no experience or money
more enjoyable and your interviews more successful. Previous attendees have labeled this their “most useful” session.
Clifford L. Garner, First Inkling Ian Blake Newhem, SUNY Rockland
Montgomery, fifth floor ELEVATORS
lit mag / 10-10:50 aM
newspaper / 10-10:50 aM
Go weekly without going weak Learn how to turn a biweekly into a weekly without killing your staff. An adviser and an editor who did just that will walk you through the pitfalls and the perks. Brecht, fourth floor Dan Williams and Sam Monroe, Lyndon State College
newspaper / 10-10:50 aM
Wringing the bad writing habits out of your eager but inexperienced staff From editorializing to wrong style to mangled attribution to sloppy grammar to misspellings and factual errors, the sins of newswriters are many. It’s time you let an experienced adviser and professional copy editor share some ways to shake up and shape up your staff! Odets, fourth floor Tom Pierce, former adviser, now part-time copy editor, St. Petersburg Times
Designing for disaster
11-11:50 AM advertising / 11-11:50 aM
Increase local advertising, win more business, and put more money in your pockets This session will walk through the steps of setting up local advertising sales territories, the sales process, building client loyalties, “super-sizing” the order, selling to win, and using sales skills to “put more money in your pocket.” Ad Central, fifth floor Mark Businski, Alloy Media + Marketing
newspaper / 10-10:50 aM
broadcast / 11-11:50 aM
The eyes have it
Station managers roundtable
Learn how to use non-verbal communication to make your writing
An open gab session that will allow you to problem solve, network, and identify
35
MoNDAY common issues without allowing one participant or panelist to monopolize the conversation. CBI Central 1, fifth floor Will Robedee, Rice University Caila Brown, Savannah College of Art and Design Brian Wisowaty, Seton Hall University broadcast / 11-11:50 aM
Turn “no” into “yes” – overcoming objections in sales Learn how to anticipate objections, be prepared to address them, and then overcome them. Rather than get discouraged by the word “no,” salespeople need to see “no” as a challenge – and rise to that challenge. Learn to face the special challenge of selling underwriting announcements for noncommercial radio. CBI Central 2, fifth floor June Fox, DEI director station relations Shari Rosen Ascher, Fordham University new media / 11-11:50 aM
Your newspaper: There’s an app for that! We’ve all heard that there’s an app for that. But is there an app for you – specifically, one that you can afford? A company that has hosted online news sites for two decades shares the lessons it has learned developing apps for newspapers, which it started doing the past few months. Find out how the process works for iPhone and Android, why you might not want to bother with BlackBerry, and what these apps can do to specifically benefit your readers – and your advertisers. New Media Central 1, fifth floor Paul Wilson, TownNews.com new media / 11-11:50 aM
How can you make money from blogging? Meet Lynn Hoppes, the senior director of ESPN.com in charge of pop culture and serious commentary. He supervises 20 columnists (such as Bill Simmons and Rick Reilly) and more than 30 freelancers and visual and graphic artists – and is launching a new section for college bloggers. Several of his current full-time
36
Highlight: Weighty issues abound in “Tons of useful stuff.”
staff members started out as bloggers, and he describes how they did it. New Media Central 2, fifth floor Lynn Hoppes, ESPN.com
measurable ROI and comprehensive reporting. This session will explore what you can do to improve the marketability of your website to national brands and digital media buyers, and to local advertisers as well.
for advisers / 11-11:50 aM
Inglehart, fifth floor
Listerve LIVE!
William Dunning, OnCampus Advertising and the oncampusWEB Network
The CMA’s adviser listserve comes to life, as we move the discussion from online to in person. The topic today: Who will host your student media’s website? We invite third-party providers as well as advisers who successfully handle this task themselves. Pro Dev Central, fifth floor hosted by Michele Boyet and Michael Koretzky first amendment / 11-11:50 aM
Camera obscura: a snapshot of photojournalism ethics Using an ethical-decision-making model designed by philosopher Sissela Bok, we’ll examine famous controversial photographs that spark debate about what should (and should not) be communicated to the public as “journalism.” We’ll also explore First Amendment rights and serving your community through journalism.
power of rhetorical figures. These “turns of phrase,” recognized and developed to precision by the great classical communicators of Greece and Rome, have not lost their usefulness in modern times. In fact, knowing a few of them can give the literary journalist, feature writer, columnist, or editorialist a distinctive and powerful way with words. Gilbert, fourth floor
career development / 11-11:50 aM
Frank Coffman, Rock Valley College
Jobs by the thousands in an industry you’ve never heard of
diversity / 11-11:50 aM
Newspapers and magazines may not be hiring many journalists, but brands like IBM, Best Buy, Intuit, Adobe, and hundreds of others are. Some folks call this phenomenon “content marketing.” Others call it “brand journalism.” Whatever you call it, it’s the fastest-growing segment of the media world. We’ll look at some of the best examples of journalism from this new field, discuss career options, and hear from young people who are working in the industry. Montgomery, fifth floor Paul Conley, Paul Conley Consulting Joe Greek, Intuit blogger Megan Hargroder, online strategist/ entrepreneur
Working with nontraditional students Not every student comes to the newsroom right out of high school. Some, especially in this economy, are returning to school after months, years, or even decades in the work world. Others are trying to balance caring for children, working a fulltime job, or additional life demands with the demands of your newsroom. Find out what research (and past experience) says about working with nontraditional students in your media venue from an adviser who’s worked with many. Tips also will be offered on how to be the “boss” of someone older. Hart, fourth floor Chuck Baldwin, University of South Dakota
SPLC Central 1, fifth floor
career development / 11-11:50 aM
Michael Prince, Olympic College
Tumors, tapeworms, and TB, oh my! How to break into the lucrative world of medical writing
student leadership / 11-11:50 aM
While full-time and freelance writers bemoan the collapsing writing industry of late, at least one field remains hot and pays well. A successful medical writer shares her own prescription for success, describes the day-to-day role of the medical writer at a medical communications agency, and offers techniques for landing freelance medical writing gigs for college journalists – with or without a science background.
Are you responsible for running your meetings? Do you get frustrated when nothing gets accomplished and it feels like nobody is paying attention because everyone is distracted? This intimate session will teach you how to run a meeting by simulating one and letting you learn how to deal with the common pitfalls that can destroy your meeting.
media law / 11-11:50 aM
Privacy primer While most media worry about libel suits, invasion of privacy suits can sneak up on you. Learn what constitutes an invasion of privacy and, more importantly, how to avoid liability. SPLC Central 2, fifth floor Roger Soenksen, James Madison University advertising / 11-11:50 aM
Optimizing your website for online advertising Learn how to position your website to lure in more national and local advertisers. National brands view online advertising differently than most local advertisers. While local advertisers want simplicity, national advertisers need
Brecht, fourth floor Stephanie Finucane, Watermeadow Medical at SUNY Rockland lit mag / 11-11:50 aM
Go figure: figurative language and powerful style This is a quick introduction to the wonderful stylistic flair and persuasive
Run your meetings, don’t let your meetings run you off
Odets, fourth floor Mat Cantore, Hudson Valley Community College magazine / 11-11:50 aM
when you graduate from j-school, why your first 10 ideas always suck, and why smart editors never read clips. Why? A great magazine is about creating a community of like-minded people. It’s not about the writing, per se. O’Neill, fourth floor Bill Phillips, Men’s Health newspaper / 11-11:50 aM
Feature fixes A feature isn’t just a news story with a fancy lead. Features require different reporting, observation, and planning as well as a whole new kind of writing. Learn how to ID a feature from the get-go, talk about feature types (and alternative storytelling) and study what goes into one to make it great.
MoNDAY control rooms, and writers’ rooms? This panel explores changes in the newsroom, on entertainment television, and emerging opportunities on the web. Panelists include the author of the new book, African-Americans in Television: Behind the Scenes. CBI Central 1, fifth floor Gregory Adamo, Morgan State University Christopher Nelson, NBC Universal broadcast / 12-12:50 pM
Discover the NBC News associate program
design / 11-11:50 aM
While not an on-air position, this program is a one-year training opportunity for young journalists to kick-start their careers in television journalism production – with rotation opportunities at NBC Nightly News, the Today Show, Dateline, and MSNBC. News associates are completely immersed in the background operations that make NBC News a worldwide newsgathering operation.
Design: the basics and beyond
CBI Central 2, fifth floor
Helping the reader with good page design and typography is applicable to all print publications, newspapers in tab or broadsheet, magazines, and web pages.
Ziad Jaber, NBC Universal
Wilder, fourth floor Lori Brooks, University of Oklahoma
Ziegfeld, fourth floor Gina Bowden-Pierce, copy editor/ designer, St. Petersburg Times
12-12:50 PM advertising / 12-12:50 pM
Make money online No one says it’s easy, but almost everyone agrees that getting revenue from your website is becoming increasingly important. TownNews. com, which has helped hundreds of newspapers make money from their websites, has tips and strategies on how to generate revenue. Ad Central, fifth floor Paul Wilson, TownNews.com
Tons of useful stuff!
broadcast / 12-12:50 pM
How can the award-winning executive editor of the world’s leading men’s magazine defend his mantra, “Magazine editing is dead!”? Bill Phillips will take you on a wild ride: Why you’ll know nothing
African-Americans in the media: the current state We may have an African-American in the White House, but what about newsrooms,
new media / 12-12:50 pM
Tweet this: using social media to report and distribute news Is your news organization still simply pushing out headlines on Twitter? That’s so 2009! Find out how to use social media tools to find great stories, gather sources, promote your content, and build relationships with your readers. We’ll explore the ins and outs of Cover it Live as well as more familiar social media tools. New Media Central 1, fifth floor Rachele Kanigel, San Francisco State University new media / 12-12:50 pM
You’re already ready for digital: making your print skills sing in new media So you’ve been trained in “classical” print publishing, and you know you need to be versatile enough to make it online as well. Don’t panic! The keys to great digital copy (and, if you want it, a hybrid career) are already in your hands. The former editor-in-chief of the multiple National Magazine Award-winning Print magazine
37
MONDAY and a current writer for Groupon will show you how to navigate the many modes of online media and content strategy while maintaining your old-school editorial values. New Media Central 2, fifth floor Emily Gordon, Groupon for advisers / 12-12:50 pM
New advisers toolkit II If you need a crash course in ethics and law, then these veteran advisers will give it to you. Prior review, FERPA, libel, and the FCC will round out this session. Pro Dev Central, fifth floor Ed Bonza, Kennesaw State University Warren Kozireski, SUNY Brockport Kelly Messinger, Capital University media law / 12-12:50 pM
Highlight: Hey designers, SPD runs sessions from noon till 4.
yearbook / 12-12:50 pM
challenging but fair and well written.
Just your type
Hart, fourth floor
With thousands of fonts available, it’s important to know which fonts and type families work best for your publication. This session will focus on how to use type to invite readers into your pages and how to use fonts to “visually speak” your message.
Phyllis Alsdurf, Calvin College Michael Smith, Campbell University
Montgomery, fifth floor
The best sports reporters can inform and entertain both the crazies and the casual fans. Learn how to get the most out of your game recaps and get tips on how to develop a rapport with coaches, staff members, and players. Become the sports writer that earns both respect and readers. It all starts with a good beat.
Laura Schaub, Balfour newspaper / 12-12:50 pM
Finding features on the twoyear campus This session shares more than 100 ideas for digging up stories from light and fluffy to hard-edged news features and in-depth pieces.
sports / 12-12:50 pM
Step your game up: developing a sports beat
Odets, fourth floor Jeff Halliday, Longwood University
Copyrights and copy-wrongs
Brecht, fourth floor
newspaper / 12-12:50 pM
You’ve found that oh-so-perfect photo on Google Images or on a student’s Facebook site. But is it safe to use? A look at copyright, fair use, and how to limit your risks when “borrowing” other people’s online content.
Tom Pierce, former adviser, now part-time copy editor, St. Petersburg Times
You found what on the Internet? Investigative reporting at the tips of your fingers
SPLC Central 1, fifth floor Frank LoMonte, Student Press Law Center first amendment / 12-12:50 pM
1 for All and All for One The executive director of the First Amendment Center will discuss how campus news organizations can join – and perhaps lead – the nationwide effort to encourage Americans to know, respect, and defend First Amendment rights and values in this 220th birthday year of the First Amendment and the Bill of Rights. SPLC Central 2, fifth floor Gene Policinski, First Amendment Center design / 12-12:50 pM
Creative caffeine Ever look at a magazine and wonder how they come up with something so cool? Our magazine pros will show you how they keep their design and photography fresh and lively – and show you how to give your own work a jolt of energy with their tried-and-true techniques. Inglehart, fifth floor Society of Publication Designers
38
lit mag / 12-1:50 pM
Luminaries panel: dispatches from the bloody trenches of little literary magazines A summit of the most powerful and pioneering generals of literary magazine warfare will share their dispatches from the front lines. Or perhaps the gentle souls of the placid pages of literary America will mellifluously share their kind encouragement. Truth is, we don’t know what will happen when we bring these folks together! Gilbert, fourth floor Brigid Hughes, EIC, A Public Space Paula Deitz, EIC, The Hudson Review Jeanne Leiby, EIC, The Southern Review James Panero, ME, The New Criterion Raymond Hammond, EIC, The New York Quarterly church-related / 12-12:50 pM
No blunt trauma: opinion that’s smart, funny and thought-provoking
Let’s face it, opinion writing at churchrelated schools can either be timid or traumatic, especially the latter in the eyes of some administrators. Explore how to write editorials, columns, etc., that are
The adviser for an award-winning daily promises you’ll leave this session with five great story ideas – and all on information found for free on the web. O’Neill, fourth floor Ed Morales, The Red & Black career development / 12-12:50 pM
How I lied and got my first job writing A mild-mannered community college editor who lied his way into cool gigs for a half-dozen media outlets (including the Village Voice and Punknews.org) shares his irreverent but effective six-step secret to breaking into freelance magazine and newspaper writing – and succeeding at it – albeit for little or no money.
reporters jealous with these easy-to-use ideas from a pro entertainment editor who’s received death threats from Marilyn Manson and been cussed out by the Red Hot Chili Peppers. Apply what you learn here and you’ll not only be a better journalist, you’ll also have more fun than the rest of the staff. Or just show up for the swag. Ziegfeld, fourth floor Michael Koretzky, Florida Atlantic University
1-1:50 PM advertising / 1-1:50 pM
Branding your newspaper How do incoming freshmen and transfer students hear about your paper? They don’t unless you advertise to them. How do local businesses know about your paper? They don’t unless you advertise and brand your student newspaper to them. Come learn successful tips and ideas on how to keep your paper’s name on the minds of the student body and local businesses.
New Media Central 1, fifth floor Brian Farnham, Patch.com new media / 1-1:50 pM
How to be an alternative web editor There’s no single job description for “web editor.” But the nation’s largest chain of alternative weeklies – led by the Village Voice – has a unique way of looking at the job. And they hire college grads. Learn what one of its web editors does, how she does it better than the daily papers, and why her job is the future of journalism.
Kristine Griffith, Alloy Media + Marketing
Devin Desjarlais, Broward-Palm Beach New Times
broadcast / 1-1:50 pM
Sports talk radio Hear the truth about the sportstalk business from a New York City professional – including the best way to get your foot in the door, how to show prep, and how to interview athletes effectively. CBI Central 1, fifth floor Adam “The Bull” Gerstenhaber, WFAN broadcast / 1-1:50 pM
Jesse Strauch, SUNY Rockland Community College
AAC, PCM, WAV, MP4, AIFF. Does this look more like a foreign language than something useful? Learn about the differences between these digital formats for audio – and more importantly, when to use them to achieve the best possible results.
A&E editors get no respect from the rest of the newsroom. But if they do their jobs right, they can break into the magazine business. Make those elitist news
The editor-in-chief of the national web initiative Patch.com talks about the growth of hyper-local journalism in a multimedia era. He’ll also lead a Q&A with two Patch local editors about their typical day in the field, the training that could be crucial for those pursuing hyper-local jobs, and the challenges and opportunities they face as hyper-local journalists.
New Media Central 2, fifth floor
Audio for video
An entertaining way into the magazine business
Hyper-local is happening: what it means for journalism and you
Ad Central, fifth floor
Wilder, fourth floor
magazine / 12-12:50 pM
new media / 1-1:50 pM
CBI Central 2, fifth floor Paul Glover, Henderson State University
for advisers / 1-1:50 pM
Making the grade How do you set up a fair grading system for newspaper staffs that also double as classes? This seminar is geared specifically for advisers from schools where the newspaper staff is also a class (but editors are welcome as well). This adviser will offer tips he has picked up from previous ACP/CMA seminars on how to fairly grade students while honoring their First Amendment rights and not violating prior review/prior restraint policies. A sample syllabus will be available.
MONDAY expert will discuss why it’s important and how to do it – everything from creating fun First Amendment events on campus, to educating reluctant sources who refuse to provide information you need for your story, to working with administrators to gain more access to information. SPLC Central 1, fifth floor Gene Policinski, First Amendment Center new media / 12-12:50 pM
“I have a search warrant” – a case study in handling the storming of your newsroom Do you know what to do if a prosecutor shows up with numerous police officers and threatens to take all your computers to have access to photos taken at a riot? Come to this session and find out what The Breeze did, what they should have done, and how the Press Privacy Protection Act can protect you. SPLC Central 2, fifth floor Roger Soenksen (chairing), Brad Jenkins, Michael Grundmann, Katie Thisdale, James Madison University design / 1-1:50 pM
What they don’t teach you in design school Your design classes will teach you great stuff, and the degree is often a job requisite. But internships and first jobs are where you get your true design education. Our panel of interns and recent grads talks about their experiences as entry-level assistants, designers, and interns – and tell you what to expect, how to be a better candidate, and what you can do now to make the school-to-reality transition a bit easier. Inglehart, fifth floor Society of Publication Designers
Pro Dev Central, fifth floor
vendor / 1-1:50 pM
Rob Marino, Central Florida Community College
Online publishing: way beyond the basics
first amendment / 1-1:50 pM
How important is the First Amendment anyway? If you don’t educate your campus about the First Amendment, nobody else is going to do it. In this session, a First Amendment
College Publisher now affords student newspapers unprecedented flexibility in design and features, yet many people are unaware of the tips and tricks to getting the most out of your CMS. College Publisher representatives will guide you through new ways of building traffic, highlighting recent developments.
39
MONDAY We also want to hear from web editors directly – what’s on your wish list for 2011? Our senior product manager will be on-hand to discuss CMN, and the exciting possibilities coming. Montgomery, fifth floor Dave Studinski and Lara Hanson, College Media Network yearbook / 1-1:50 pM
Small book, big book; one idea, more ideas Where’s the next great idea going to come from? The answer may surprise you. It may be hiding in the smallest yearbook you haven’t picked up. Or the largest book you haven’t looked at because you don’t think you can do anything a staff that large can do. Well, surprise! Great ideas come from every book and can be adapted to your school with just a little finesse. We’ll show you how. Brecht, fourth floor Ronda Voorhis, Emporia State University church-related / 1-1:50 pM
Small church-related school? No big problem: transitioning to secular jobs Students from faith-based colleges and universities need not be intimidated by working in secular media. Explore some ways to glide (if not soar) into the secular media market and some coping strategies to employ once you get there. Hart, fourth floor Phyllis Alsdurf, Calvin College newspaper / 1-1:50 pM
Specializing: Is niche reporting right for you?
Highlight: NBC shows you the 1-2-3 for cutting-edge production.
sports / 1-1:50 pM
Build a successful sports section Your paper needs more than dead game stories to make it worth reading. This session includes tips on all types of sports reporting and writing and sports photos and design. Topics will include: how to negotiate access without compromising objectivity; improving communication between writers, photographers, and editors to produce sparkling packages; developing methods to allow online and print coverage to work in tandem; and finding new angles to enliven coverage. O’Neill, fourth floor Ted Geltner, Valdosta State University Nils Rosdahl, North Idaho College photography / 1-1:50 pM
Breathing life into your cutlines The pictures have been selected. Now what about the cutline? A walk-through on how to write better cutlines with impact. Wilder, fourth floor Kevin Kleine, Berry College student development / 1-1:50 pM
For editors only: rule with an iron fist yet wear a velvet glove If you work at a big newspaper at a big school, maybe it’s easy to recruit a shiny, happy staff that always makes deadline and fills pages with pristine copy. But for the rest of us, it’s about small staffs, tight deadlines, and short tempers. So how can you find staffers who aren’t slackjawed, bend them to your will, and publish a paper that competes with the big boys? Learn the Five Rules of Ruling Well from an adviser whose staff of eccentrics has won a couple of national awards by doing things a little differently.
make money becomes increasingly important. This session will discuss some successful strategies on marketing and monetizing your website and mobile applications, and using new tools for couponing like Groupon. Then, we will point you in the right direction on which venders can help.
basics of using the Python programming language to analyze data.
Ad Central, fifth floor
Making your own job in 21stcentury journalism
Rusty Lewis, Access Network
CBI Central 1, fifth floor
New Media Central 2, fifth floor
Cindy Rodriguez, ABCNews.com and Fordham University
An introduction to the digital journalist “Convergence” is a word that gets thrown around a lot these days, but shifts in technology have permanently changed the dynamics of newsgathering, opening a window of opportunity for young journalists who choose to embrace those changes. A network professional gives you a look at the technology used in digital one-man-band journalism and offers a few tricks and workarounds to produce stories in a nontraditional workflow. CBI Central 2, fifth floor Ziad Jaber, NBC Universal
Michael Koretzky, Florida Atlantic University
Intro to Python for data journalism
Odets, fourth floor
As print revenues decline, the emphasis on creating other sustainable ways to
Justin Gillis, New York Times
40
Richard Craig of San Jose State University (moderator) Paul Lukas, ESPN.com
broadcast / 2-2:50 pM
Some reporters specialize in science, medicine, and similar topics that demand extensive background knowledge. A writer who covers environmental science at The New York Times and formerly covered biotechnology and genetics for The Washington Post will explain what he does, how he got there and what factors you might want to consider if you’re thinking about a career as a specialty reporter.
Beyond the print: mobile, web, and other revenue streams
new media / 2-2:50 pM
Using WordPress, learn how to pick a template, upload banners, create posts, and add videos, photos, and audio. Then move beyond the basics and start tagging your posts for search engine optimization. Finally, learn the simple rules for keeping your blog up to date.
Creating a personal blog
new media / 2-2:50 pM
advertising / 2-2:50 pM
Albert Sun, graphics editor, The Wall Street Journal
Paul Lukas, columnist for ESPN.com, will discuss how his freelance work and web publishing helped lead him to a coveted job with the worldwide sports leader. Lukas analyzes sports uniform design in his ESPN “Uni Watch” column and his daily blog of the same name. He is a veteran of 15 years in journalism whose work has appeared in The New York Times, GQ, Fortune and many other publications.
broadcast / 2-2:50 pM
Ziegfeld, fourth floor
2-2:50 PM
New Media Central 1, fifth floor
As Wikileaks and data.gov have shown, journalists are increasingly faced with analyzing and understanding larger and larger amounts of information. From crime logs to the registrar website, universities are making plenty of information available too. To handle all this data, using computers to find and tell interesting stories has become more important. In this session, learn the
David Bralow, attorney, Tribune Company Jay Conti, vice president and associate general counsel, Dow Jones & Co. Barbara Schlichtman, University of Southern Maine design / 2-2:50 pM
Editorial design makeover, 2011 edition It’s not till you start designing on a regular basis and under real-world constraints and deadlines that you begin to learn the techniques and little details that take your work up a notch. We’ll clue you in on some of today’s best design tips and tricks to take you from amateur to professional in less than an hour. Inglehart, fifth floor Society of Publication Designers photography / 2-2:50 pM
Oh shoot! On-the-set photo shoot tips
Increasing numbers of American students study abroad, and many of them travel with American professors. What does it take to organize a study-abroad program? Is it worth the trouble? What pitfalls can you avoid? Hear from CMA members who have organized study-abroad experiences for their students.
Are you a photographer who often gets sent on assignments with limited equipment, time and direction? A top editorial and fashion photographer will explain how he’s dealt with various limitations to get the right shot – and how you can, too. Whether you have five minutes to shoot a celebrity portrait in a boring hotel room or a grumpy executive in a fluorescent-lit office, get tips on how to deal with the technical, creative, and personality-driven aspects of editorial photography.
Pro Dev Central, fifth floor
Montgomery, fifth floor
Vivian Martin, Central Connecticut State University Rachele Kanigel, San Francisco State University
Society of Publication Designers
for advisers / 2-2:50 pM
The delights and perils of facultyled study-abroad programs
media law / 2-3:50 pM
Cardiac law: run or don’t run? A case study where you decide We’ll put a panel of top media lawyers and journalists – and you – through a real-time series of on-deadline campus crises that would make Jack Bauer say, “Can I take a break, please?” Then we’ll critique how our experts responded, and how you think you could’ve done it better. SPLC Central 1 & 2, fifth floor Frank LoMonte, Student Press Law Center
church-related / 2-2:50 pM
Pop culture: finding the big ideas and big issues in film, music, TV, etc. Who says church-related schools should not cover popular culture? Let two writer/ advisers enlighten you on everything from writing reviews to finding topics related to popular culture for news, features, etc.
MONDAY lit mag / 2-2:50 pM
Today I get to read great poems again: a day in the life of a venerable literary magazine Since its founding in 1947, The Hudson Review has shined a light on the space where American literature and the American zeitgeist converge. Now, for the first time, its longtime editor will take you through an “average” day (“It starts at the gym!”) at the helm and will help you navigate your own way toward editorial eminence. Gilbert, fourth floor Paula Deitz, The Hudson Review diversity / 2-2:50 pM
Straight talk about LGBT coverage on campus We discuss how lesbian, gay, bisexual, and transgendered (LGBT) appear in campus print, broadcast and online news. Are you writing about the issues and events that affect their lives and families? Are they colleagues and leaders in your campus newsroom? Students/ advisers bring stories, questions, and ideas. The session provides straight talk and information about the newsroom resources offered by the National Lesbian & Gay Journalists Association. Hart, fourth floor Lori Marcias-Clark, Elgin Community College sports / 2-2:50 pM
Banish the box score: improving your sports section “Anyone can write sports.” That’s a common misconception in newsrooms because “box score writing” can be unoriginal and underwhelming. If your sports section looks recycled from weekto-week, come to this session to discuss more effective ways to cover sports while simultaneously improving your content. Odets, fourth floor Jeff Halliday, Longwood University
Brecht, fifth floor
magazine / 2-2:50 pM
Michael Smith, Campbell University Sheridan Barker, Carson-Newman College
The New Yorker’s Talk of the Town Zach Kanin is a prolific cartoonist and former cartoon editor for The New Yorker
41
MONDAY who has written for television, and is currently working on a graphic novel. More recently, he’s written for the iconic section The Talk of the Town on topics ranging from drumming as therapy to clothing for short men. He’ll share ways that budding artists and writers can break into the pages of a great American magazine. O’Neill, fourth floor
Highlight: The Westboro Baptist church hates the media but will talk to you.
commercial speech protection under the First Amendment will discuss the ability of a newspaper to reject or accept advertising based upon its advertising/ management structure, whether advertising content passes legal muster, and what ethical hurdles should be considered. Ad Central, fifth floor
Zach Kanin, The New Yorker
Robert Bortell, Bowling Green State University
yearbook / 2-2:50 pM
broadcast / 3-3:50 pM
Crossing yearbook boundaries
Radio station student management
Don’t call it idea theft; it’s inspiration. Learn by example as we look at the ways collegiate books use design, content, coverage, and photography to best tell their campuses’ stories. Wilder, fourth floor Randy Stano, University of Miami student leadership / 2-2:50 pM
Dealing with your dysfunctional staff We all know a student newspaper staff is often a collection of misfits. You’ve got the ones who won’t shut up, the ones who never speak, and the girl who always wears black. Problem is, editors treat them all the same and it doesn’t work. We’ve dealt with the extroverts, the introverts, and the in-your-face and know there really isn’t just one method. We’ll teach you how to approach the different personalities of your staff so everyone leaves happy – and the work gets done. Bring your problems, we’ve got answers. Ziegfeld, fourth floor Michele Boyet, NYC11 assistant convention director Dan Reimold, University of Tampa
3-3:50 PM advertising / 3-3:50 pM
Paid advertising isn’t exactly free (speech): First Amendment and commercial speech Have you ever had to decide whether to accept an ad soliciting students to become witches, run strip club advertising, or been approached by Holocaust revisionists? This session on
42
We’ll explore student leadership styles and the importance of internal communication, and toss out some thoughts on how to keep your staff happy. Attendees will have the opportunity to share their own thoughts and successes. CBI Central 1, fifth floor Bob Long, Streetsboro High School WSTB Radio broadcast / 3-3:50 pM
Experience and internships: avoid the catch-22 How do I get experience if I don’t have an internship? How do I get an internship if I don’t have experience? Learn how to land a great internship, make the most of it while you’re there, and keep in touch after you leave. Also get tips, advice, and suggestions on how to create a solid resume – with or without having experience. CBI Central 2, fifth floor Katie Curcio, CBS News internship program new media / 3-3:50 pM
The delivery of news has changed – and so has the job The Internet has had a tremendous impact on the way media deliver the news, and it’s safe to assume it’s not over yet. In this session, the editor of a national weekly newspaper will discuss what media organizations are looking for as they hire new staff to keep up with new technology and social media, which are altering the journalism landscape. New Media Central 1, fifth floor Jim Pavia, editor, InvestmentNews
new media / 3-3:50 pM
Going multimedia: portable field recording for image-makers “Multimedia” is the word of the day. Like it or not, it’s increasingly insufficient to generate images alone in an environment where others are consistently pairing them with audio. Join B&H to review the entire capture process of audio for photographers and broadcast journalists, including the selection and use of portable field recorders and microphones. This course is specially designed for all skill levels: If you come knowing nothing, you will leave inspired and informed on how to record. If you come knowing something, this is a great opportunity to refine your appreciation of relevant gear and techniques. New Media 2, fifth floor B&H Photo diversity / 3-3:50 pM
Diversity issues for advisers Once you diversify your staff, you might find issues you didn’t have before. Should the gay reporter cover gay issues? Should the black reporter cover the Black Student Union? How do you handle any racism (covert or overt) on your staff? Pro Dev Central, fifth floor chaired by Chuck Baldwin, University of South Dakota design / 3-3:50 pM
Designer jobs If you’re hoping to find pursue a career in magazine design, then you can’t miss this session. No generic job-hunting advice here. Our panel of magazine art directors will discuss portfolios (you have a physical book and an online version, right?), resumes (don’t even think about a two-pager), cover letters, interviews, and general job-hunting advice tailored specifically for editorial designers. Bring your questions, we’re here to answer them! Inglehart, fifth floor Society of Publication Designers magazine / 3-3:50 pM
Graphic journalism In this dire media market, even the stolid National Geographic must re-evaluate
everything it has held sacred. Nat Geo’s deputy editor and in-house “fixer” will take you through several real stories from proposal to publication, so you can participate in all the thorny questions that plague all introspective publications. Montgomery, fifth floor Marc Silver, National Geographic sports / 3-3:50 pM
Sports photography: what’s that? Does your photography staff struggle with getting sports photos worthy of publishing? Do they whine and complain about not having the big lenses and good equipment? Come and discover the bells and whistles of getting quality sports images. We’ll discuss things that will help you understand that sports photography is more than showing up and snapping a few photos. Brecht, fourth floor Travis Bartlett, East Carolina University lkit mag / 3-3:50 pM
Literary magazines 101: The seven vital lessons from the major lit mag players Staff from the only organization supporting the diverse community of independent literary publishers across the country – the Council of Literary Magazines and Presses – will present the basic principles necessary to publish a successful literary magazine, from distilling and marketing your mission to building a devoted base of subscribers. Gilbert, fourth floor Jamie Schwartz, program director, and Steph Opitz, membership director, Council of Literary Magazines and Presses
career development / 3-3:50 pM
Getting off the factory floor: how to rise above the mechanized world of modern journalism Two years ago, the editor of Slate.com would have told you that the journalism job market had shriveled into oblivion. But now jobs abound. Problem is, many focus on automation, aggregation, and super-fast turnaround. There’s a dearth of original, thoughtful, and durable work. Learn how writers can advocate for – and how editors can support – enterprising and serious work in the fully integrated age. Odets, fourth floor David Plotz, Slate.com newspaper / 3-3:50 pM
Interviewing 101 Everyone thinks they know how to conduct an interview, but these simple tips may surprise you. Two former college editors give you five tricks to improve your interviewing skills and help you become a better reporter and editor.
MONDAY 4-5:30 PM SPECIAL SESSION: Westboro speaks You’ve heard of the Westboro Baptist Church. You’ve seen the placards that church members wave at military funerals: GOD HATES FAGS, THANK GOD FOR 9/11, and PRAY FOR MORE DEAD SOLDIERS. Maybe you’ve read about U.S. Supreme Court case Snyder v. Phelps, which will soon decide if the church can continue to picket those funerals. But no matter what you’ve heard, seen, or read, you haven’t met a Westboro church leader. Until now. The executive director of the national First Amendment Center will interview the daughter of the church’s founder – and you’ll be able to ask your own questions. Inglehart-Montgomery, fifth floor Margie Phelps, Westboro Baptist Church Gene Policinski, First Amendment Center
6-7:30 PM
O’Neill, fourth floor Devin Desjarlais, Broward-Palm Beach New Times Michele Boyet, NYC11 assistant director student leadership / 3-3:50 pM
Coaching writers – to edit less If you are tired of fixing the same mistakes, rewriting writers’ leads, and changing story structure, then you need to learn about coaching writers. If you coach writers, you teach them to become better writers and save yourself some time the next time you edit their stories. Coaching is easy and so much more satisfying than editing. Wilder, fourth floor
diversity / 3-3:50 pM
Sacha DeVroomen Bellman, Miami University
How not to alienate black folks
design / 3-3:50 pM
Even with Barack Obama in the White House, race is still a hot-button topic in America. Oftentimes, racial groups complain that their communities are not covered – or are covered inadequately. This session will give at least 10 tips to assist in covering these communities.
Current collegiate design
Hart, fourth floor
Ziegfeld, fourth floor
Valerie White, Florida A&M University
Randy Stano, University of Miami
Join an award-winning adviser and former pro art director as we check out trends in collegiate design across the country and discuss where the future of collegiate design may take us.
FREE FOOD: Slice & Dice Free pizza and free 20-minute critiques of your newspaper, magazine, lit mag, yearbook, and website from advisers and pros. Eat now, save money for later in the evening, when you’ll need it for whatever depravity you have in mind. CMA Lounge, fifth floor Michael Koretzky, NYC11 director Michele Boyet, NYC11 assistant director
43
TUESDAY / MARCH 15 Ad Central
9-9:50
10-10:50
Advertising workshop III: Developing new revenue
11-12:20
12:30-1:20
Careers in advertising
Motivating your staff without money
CBI Central 1
Knowing a second language
Tell a compelling story…in 30 seconds
CBI Central 2
Getting it across in radio broadcasting
Market yourself in a converging broadcast world
New Media Central 1
Even if you build it, they may not come
Can geeks save journalism?
Site promotions that connect
New Media Central 2
Not just between the lines: sports
How to keep your A&E section unique
Weird careers in journalism
Pro Dev Central (advisers)
Listerve LIVE!
New member closing roundtable
Your entire staff is graduating at the same time!
SPLC Central 1
SPLC Advisory Council
Private schools, public rights
Rock and roll reporting in a digital world
SPLC Central 2
Journalism off the map
Contrarians at the gate
Death on campus: telling the stories
Inglehart
B&H Take Cover photo judging
Yearbook in Motion judging
Montgomery
Getting ahead online: building a modern program
HELEN THOMAS AND THE APPLE AWARDS
9-9:50 AM advertising / 9-10:50 AM
Advertising workshop III: developing new revenue Learn how to bring in new revenue, new sales, and new clients. We’ll cover the basic ways to create new special sections, directories, and online sales and also discuss how to promote and distribute sales materials effectively – from bundling editions and products to marketing special events, such as housings fairs and more.
Student-run magazine roundtable
What to expect from a Crown publication
Investigative reporting on campus
Gilbert
It’s all about the visual-verbal connection
Hart
Up against the wall
Writing as vocation
Bucking the trend: college sports journalism
Take it from the top: writing the features lead
“Hey, I am the editor!”
Is there a reviewer in the house?
Professionalism among friends
Writing for the teen market
The ghoul, the punk, and the spin and bang
Why can’t we get organized?
Taking out the gray: opinion pages
Tips and tricks to revive a dying paper
Resume design magic
The art/edit relationship
Grisly tales from years of college newspapering
44
Michael Koretzky, NYC11 director Michele Boyet, NYC11 assistant director Don Krause, Apple Awards coordinator
Making media salad
If you recruit them, they will come
Ziegfeld
The first 100 students to come downstairs in the same clothes they went to sleep in will eat a free breakfast and be able to conspire with NYC11 organizers about what they liked and hated this year. You can also chat up the Apple Awards coordinator and get advice for how to make your submissions better next time. CMA Lounge fifth floor
Putting the “fun” back in funding
Wilder
7:30-8:30 AM
Pajama party breakfast
D.I.Y. radio
We do the work
O’Neill
9
Before Photoshop: editing in the lens
Brecht
Odets
WHITE HOUSE
ROOM
TUESDAY broadcast / 9-9:50 AM
Getting it across in radio broadcasting In its simplest form, radio broadcasting is about communicating well. Learn the tools broadcasters use to make this communication as transparent as possible: writing, delivery, voicing, and use of sound. CBI Central 2, fifth floor Michael Lysak, Bloomberg Radio new media / 9-9:50 AM
Even if you build it, they may not come: how to brand your stand-alone news site Learn how BU Now, a stand-alone news site, gained media independence in a very competitive campus media environment through a student-driven, yearlong promotional campaign. Learn about research methods like real-world indicators, diaries, interviews, content analysis, focus groups, and surveys. Build your site’s traffic with specific suggestions and a detailed, yearlong promotional calendar of practical, real-world strategies in media convergence. New Media Central 1, fifth floor Richard Ganahl, Bloomsburg University
Ad Central, fifth floor
TUESDAY HIGHLIGHTS TOP: Helen Thomas has stories to tell and explaining to do. keynote speech, 11 a.m. ABOVE: You’ll have at least one job in the future that doesn’t exist right now. Weird careers in the media, 12:30 p.m.
FREE FOOD! First 100 students who show up in the same clothes they went to sleep in enjoy a Pajama Party Breakfast. 7:30-8:30 a.m., in the exhibit hall
Stephanie Murawski, Cal Poly San Luis Obispo broadcast / 9-9:50 AM
Knowing a second language: taking advantage of your broadcasting skill How knowing a language besides English can make you more of an asset on different levels in the radio/broadcasting field. It can improve your job search and allow you to have not only a Plan A, but a Plan B and C. Come to learn more about using this assett and developing your Plan B! CBI Central 1, fifth floor Jewelz, CBS Radio Tampa Catherine Sardina, Goom Radio
entered Take Cover, Yearbook in Motion, and the Apple Awards...
Pro Dev Central, fifth floor hosted by Michele Boyet and Michael Koretzky media law / 9-9:50 AM
SPLC Advisory Council The SPLC offers legal advice thousands of times a year. But now it needs a consult from you. Tell the Advisory Council what you think about the SPLC’s plans for the coming year, and share your ideas about what the SPLC should (and shouldn’t) be doing in the future. SPLC Central 1, fifth floor Frank LoMonte, Student Press Law Center church-related / 9-9:50 AM
Journalism off the map From night cops reporter at a Top 50 daily to traveling staff writer for a Christian nonprofit, this chick has seen it all. Get advice and tips from a Florida journalist who left her newspaper job to travel and write for a charity supporting clinics, schools, and feeding programs in 36 countries. Learn how to break into the charity/religion writing biz and go after the nontraditional media job you always wanted.
sports / 9-9:50 AM
SPLC Central 2
Not just between the lines: innovative ways to cover sports on the two-year campus
Rachael Joyner, Cross International
With many colleges facing budgetary issues, athletics sometimes is one of the first things to go if programs have to be eliminated. Learn how to keep your sports section full of interesting sports feature news if the gym doors are locked and the lights shut off. This session is especially geared for monthly and bimonthly papers.
B&H Take Cover photo judging
New Media Central 2, fifth floor Rob Marino, Central Florida Community College for advisers / 9-10:50 AM
It’s winner’s day for those who
yet – we’re going to see what’s hot on the listserve just the day before...
Listerve LIVE! The CMA’s famous adviser listserve moves from online to in person. Join us for the hot topic du jour. What is it? Dunno
photography / 9-9:50 AM
Come see the winner of the photo contest that decides which student’s work will grace the cover of the NYC12 convention program. B&H Photo experts will review the top 10 entries onscreen and offer a live critique to help you in any photo contest you enter thereafter. Inglehart, fifth floor B&H Photo for advisers / 9-9:50 AM
Getting ahead online: building a modern program for students (and staff) How Humber College retooled its curriculum, reorganized staff and
45
TUESDAY students, and rebuilt its primary teaching facility to help get students ready for the realities of working in the media today. Montgomery, fifth floor Michael Karapita, Humber Institute of Technology design / 9-9:50 AM
We do the work Frustrated by the hyper-fast-paced online market for graphic tools and the best design websites? Look no further. Who has time to research all the sites available for fonts, color, photography, design, paper stock, texture, and graphic logos? Who has time to figure out which sites are going to change your life? Far too many sites fizzle before you’ve even heard of them. Join this session to find out what’s hot and what’s not, what’s captured attention, what’s overhyped – and how aspiring designers can snag the next creative product or site for a crucial test drive. Brecht, fourth floor C. Bruce Watterson, CSPA judge Laura Schaub, Balfour photography / 9-9:50 AM
Put the “fun” back in funding: how to write grant proposals to finance your magazine You have an awesome magazine – or maybe just an awesome idea for a magazine – but money, not your genius, makes the world go ’round. So you need to focus on funding first. A development professional/grant writer and a panel of students who’ve successfully researched and written grant proposals for magazines take you through the process. Leave knowing the three things you should never do when applying for funding. Gilbert, fourth floor Laurie Miller-McNeil, SUNY Rockland Christian Saffran, Drew Grauerholz, Victoria Mansoor, Barbara Benitez, First Inkling magazine, SUNY Rockland
Highlight: NYC media pros say 30 seconds is all you need.
too far.” Get wisdom on what to say, how to say it, and what sort of “model” your student media work under, and discover some non-adversarial approaches to dealing with administrators. Be prepared to share your experiences. Led by two writer/advisers and the director of the Washington Journalism Center for the Council for Christian Colleges & Universities. Hart, fourth floor Michael Smith, Campbell University Phyllis Alsdurf, Calvin College Terry Mattingly, Scripps-Howard News Service yearbook / 9-9:50 AM
Take it from the top: writing the features lead You can have the shiniest nut graf this side of the NYT, but no one cares unless you’ve got a lede that will keep those eyeballs on the page. Feature writing requires a little flair, so kick those bland summary ledes to the curb and embrace the descriptive, the anecdotal, and the narrative. Join a former Sooner yearbook editor as she shows you how to spice up your tops so people will read your bottoms. Odets, fourth floor Nicole Hill, University of Oklahoma student leadership / 9-9:50 AM
Professionalism among friends How does a student editor balance leadership and friendship? Can roommates be coworkers too? This session explores, from hard experience, how to keep personal relationship issues at bay and turn your newspaper staff into the professionals they need and want to be. O’Neill, fourth floor Mary Bernath, Bloomsburg University student leadership / 9-9:50 AM
Why can’t we get organized? church-related / 9-9:50 AM
Up against the wall: working with administrators Church-related college/university administrators cringe at controversial topics and accuse student media of “going
46
Do you find yourself bored at staff meetings, wondering when anything relevant will be discussed? Do you feel like they are a waste of time? Is it worse because you’re the one in charge? This special session will break down a meeting by setting one up with definitive goals,
and identify where it went wrong, and what went right. Come learn how to be a part of a successful meeting, no matter what your role is! Wilder, fourth floor Mat Cantore, Hudson Valley Community College
business show how you can better prepare yourself for a multi-layered job – which will likely include shooting, editing, reporting, producing, writing, and website work. CBI Central 2, fifth floor Jennifer Panek, WABC-TV producer/writer Pat O’Keefe, News12 sports anchor
career development / 9-9:50 AM
Resume design magic: how “good looks” can get your foot in the door
new media / 10-10:50 AM
This session is designed to help students put their best foot forward when it comes to creating resumes and portfolios. Students will learn insider information on how to make their resumes pop among the other applicants’. Examples of well-designed resumes, portfolios, and must-have tools of the trade will be available. Bring your own resumes/portfolios to be critiqued!
The core skills of journalism may be writing and reporting, but working in media today requires much more. Learning technology and social media skills is one thing, but learning to coexist with the new high-tech journalism entrepreneurs is another. We look at the skills needed to succeed in journalism, and the role that geeks are playing in the fight to save it. News sites like Patch, EveryBlock and Reddit will be explored.
Ziegfeld, fourth floor Katie Schlientz, Woman’s World Magazine
10-10:50 AM broadcast / 10-10:50 AM
Tell a compelling story… in 30 seconds
Can geeks save journalism? Don’t be a dinosaur and become extinct
New Media Central 1, fifth floor Toni Albertson, Mt. San Antonio College newspaper / 10-10:50 AM
Its own little bird: how to keep your A&E section unique
Whether your beat is New York City or Grinnell, Iowa, broadcasters usually have less than a minute to tell their story. This New York Press Club-sponsored panel features four radio news veterans discuss how college broadcasters can tell compelling stories on air and on the web. If you think an informative news or feature story can’t be told concisely, these folks will show you how.
Though A&E and lifestyle sections are often lumped together, for many schools they’re not. It can be a challenge to keep your A&E section alive and kicking every week. Implementing ideas for both print and multimedia, students from one staff will give you ways to liven up your section using the help of the student body, faculty in your arts departments, and local art in the surrounding areas. A&E shouldn’t be another lifestyle. Now find a way to make sure it isn’t.
CBI Central 1, fifth floor
New Media Central 2, fifth floor
Glenn Schuck, New York Press Club president Tim Scheld, WCBS-AM news director Crys Quimby, Metro Networks/NY programming VP Ben Mevorach, 1010 WINS news director
Sarah Hayes and Victoria Shirley, Christopher Newport University
broadcast / 10-10:50 AM
Marketing yourself in a converging broadcast world Everyone is doing more with less. Two pros in the New York City television
for advisers / 10-10:50 AM
Isobel Breheny-Schafer, SUNY Stoneybrook Hillary Warren, Otterbein University
that ensure journalistic worth and heighten reader reward. An open forum, facilitators welcome your questions and comments.
MEDIA LAW / 10-10:50 AM
Brecht, fourth floor
Private schools, public rights
C. Bruce Watterson, CSPA judge Laura Schaub, Balfour
A brainstorming session about how to bring First Amendment-like protections to journalists at private colleges through rules and policies that the colleges agree to obey. Bring your best examples and ideas! SPLC Central 1, fifth floor Frank LoMonte, Student Press Law Center career development / 10-10:50 AM
Contrarians at the gate: upending the conventional rules to succeed in journalism You’ve been taught that journalism success requires a fancy degree from a fancy school, fancy internships, and fancy awards. So how did a college journalist without any of these things land a job at The Wall Street Journal right out of school? Because he figured it out: The journalists who work at marquee-name news organizations may be smart, but they aren’t any smarter than you. Truth is, you can work anywhere you want – and thrive. Here’s how. SPLC Central 2, fifth floor Curtis Tate, McClatchy Washington Bureau yearbook / 10-10:50 AM
Yearbook in Motion judging
Pro Dev Central, fifth floor Sacha DeVrooman Bellman, Miami University
yearbook / 10-10:50 AM
If you recruit them, they will come Gone are the days when people will flock to your yearbook office just because they’ve heard you’re a good time. Yearbook staffs need to have an active recruitment plan in order to get the best and the brightest on staff. This session will discuss how to recruit a staff and then how to keep a staff. Come share and listen to ideas and learn how to empower your yearbook staff to be the best yet. Gilbert, fourth floor Laura Widmer, Northwest Missouri State University church-related / 10-10:50 AM
Writing as vocation: finding your passion in a profession of pessimism In an industry devastated by layoffs and declining readers and listeners, a sense of calling in the religious sense may sustain us as we learn to ask better questions and tell better stories. Get some encouragement from two writer/ advisers and the religion columnist for Scripps-Howard.
Come see the winners of the Lifepages’ Yearbook in Motion contest that become the official record of the NYC11 convention. Yearbook experts will review the top entries onscreen and offer a live critique that will enlighten even if you didn’t enter.
Hart, fourth floor
Inglehart, fifth floor
student leadership / 10-10:50 AM
Lifepages
“Hey, I am the editor!”
New member closing roundtable You’re probably on information overload and have great ideas and lofty goals. Come talk with veteran advisers to help you focus and catch your breath.
TUESDAY
yearbook / 10-10:50 AM
What to expect from a CSPA Crown publication Exactly what does it take to merit the prestigious Gold or Silver Crown distinction? Join us for a closer look at the trends inside select winning publications
Michael Smith, Campbell University Phyllis Alsdurf, Calvin College Terry Mattingly, Scripps-Howard News Service
It’s often challenging for peers to supervise and manage peers, but in a college media setting, it happens all the time. How does an editor, manager, or other type of supervisor lead, cajole, coach, discipline, and engage with a staff of fellow students? It takes time, consistency, organization, and good humor. Learn how to master these skills
47
TUESDAY and more to make your staff produce and perform at their level best.
11 AM-12:20 PM
Odets, fourth floor
advertising / 11-11:50 AM
Joanne Williams, Olivet College
Careers in advertising
career development / 10-10:50 AM
Writing for the teen market From books to blogs to 240-word Twitter feeds – everything you need to know about creating media for one of the toughest and most fickle audiences (but definitely the most fun). The editor of the Cosmogirl and Teen Mag blogs at Seventeen.com is a true teen/pop culture expert with a long and varied media career. She’ll talk and take questions about keeping content for teens fresh, relevant, and up to date. O’Neill, fourth floor Lauren Brown, Seventeen.com NEWSPAPER / 10-10:50 AM
Taking out the gray: opinion pages that get noticed Who says opinion pages have to stick to the same old formula: a staff editorial at the top, a regular column down the side, a political cartoon, the masthead, and maybe a letter to the editor? Instead, tailor your page to your student readers and capture them with eye-catching designs, surprising topics, personable columnists, and amazing art. Wilder, fourth floor Mary Bernath, Nick Jones, Talia Zangari and Vanessa Pellechio, Bloomsburg University design / 10-10:50 AM
The art/edit relationship This session will inform students about the relationship between the editorial and art teams. Students will learn to expand their design to reflect not only the particular story they are designing, but also the entire magazine as a whole. Students will learn about the editorial process and receive tips on how to improve the communication between themselves and an editor or writer. Ziegfeld, fourth floor Katie Schlientz, Woman’s World Magazine
48
implementing individual recognition, public display of goals and expectations, tracking daily progress, and getting to know your newspaper’s advertising team outside of the office.
Recent college graduates now working in the advertising industry in New York will talk about their jobs and the opportunities for those seeking careers in advertising.
Ad Central, fifth floor
Ad Central, fifth floor
broadcast / 12:30-1:20 pM
Callie Crisp, Advertising and Promotions Associate, Harper Collins Jordan Hermann, Business Development, Social Media Link
Before Photoshop: editing in the lens for broadcasters
CLOSING KEYNOTE: Helen Thomas: in her own words For five decades, Helen Thomas literally had a front seat to U.S. history. She was a legendary White House correspondent who covered every president from Eisenhower to Obama – and was the only journalist to have her own seat in the White House press briefing room (the others are assigned to media outlets, not individuals). But she retired last summer after some controversial comments about Israel. Since then, Thomas has become the story. She’ll sit down with Christine Tatum, former president of the Society of Professional Journalists, to reminisce about her career and explain her comments.
Amanda Dennin and Giana Ronzani, Cal Poly San Luis Obispo
We’ve all learned about the ethical use of Photoshop in editing news images. But few people talk about the ways to editorially compose an image while shooting. Is the photographer’s bias coming through in their images? Intended or not, photographers edit every time they adjust the lens. CBI Central 1, fifth floor Robert G. Nulph, Lewis University broadcast / 12:30-1:20 pM
D.I.Y. radio Looking for more radio experience? Start an online radio show, record a podcast, or mix a news feature. A professional producer and audio-video editor will tell you what you need to do it yourself.
Inglehart-Montgomery, fifth floor
CBI Central 2, fifth floor
Helen Thomas, former White House correspondent Christine Tatum, Media Salad founder
Stephanie Wightman, NBC Universal Chris Perucich, Clear Channel new media / 12:30-1:20 pM
Apple Awards presentation The winners receive their just desserts immediately after the keynote. Inglehart-Montgomery, fifth floor Don Krause, Apple Awards coordinator
12:30-1:20 PM advertising / 12:30-1:20 pM
Motivating your staff without money Are you wondering how to motivate your sales reps on a limited budget? Find out how to encourage reps without offering cash as a reward. Topics will include
Site promotions that connect with readers and advertisers Promote your site to readers while building relationships with advertisers to grow your online media. Establishing promotional campaigns and building professional relationships with advertisers helps boost story traffic and increase relations with advertisers. Student editors and promotional managers will demonstrate how they’ve done it. New Media Central 1, fifth floor Joseph Fisher, Michelle Megill, Carl Shultz, and Christopher Collins, Bloomsburg University
YOU SHOOT FOR THE BEST We deliver. eSHARE allows everyone on campus to submit photos for possible publication in the yearbook. Get parents, students and others from the school community to join your yearbook photo team. Imagine having more photos than you can use from musical and theater rehearsals, out-of-town robotics competitions and community sports events. Plus, anyone who has an iPhone or Droid can download HJ eShare, the industry’s first and leading smartphone apps, and start uploading photos today! COLOR PLUS helps your images look their very best. Only Herff Jones color corrects individual photos for your yearbook. Sure, it would be easier/faster/less expensive to adjust the color by the flat, but we believe your readers deserve true skin tones, balanced color and optimal contrast. You’re creating the school’s only permanent record of the year, and we want your readers to love everything about it.
We speak yearbook.
TUESDAY career development / 12:30-1:20 pM
Weird careers in journalism There are good jobs for young journalists in places you might not think to look. Learn how to apply for them – and how to separate yourself from all the other applicants. Michael Koretzky is a former hiring editor at a Top 50 newspaper, national website, and international magazine. For the past decade, he’s also run a weekly media job list for one of the nation’s largest markets. Learn all the lessons he had to discover the hard way.
you tell their stories in good taste? An award-winning investigative reporter will show how to get details from police and medical examiners, gain access to the crime scene, and obtain poignant interviews with family members. This presentation includes an unexplained student death that happened on a Pennsylvania college campus and resulted in an award-winning series. SPLC Central 2, fifth floor Sharon Santus, Bloomsburg University
New Media Central 2, fifth floor
career development / 12:30-1:20 pM
Michael Koretzky, Florida Atlantic University
Making media salad
student leadership / 12:30-1:20 pM
Your entire staff is graduating... at the same time! How do you make sure your campus publication stays afloat when your entire editorial staff is graduating at the same time? Answer: Start recruiting and start early. A veteran adviser will talk about how she tackled this problem by focusing on recruitment, retention, and training; what worked and what didn’t; and how they plan to improve the process for next fall. Pro Dev Central, fifth floor Allison Bennett Dyche, Savannah College of Art and Design broadcast / 12:30-1:20 pM
Rock & roll reporting in a digital world Two former entertainment reporters will give you tips on how to become a successful reporter in the arts and entertainment business. They will look at the evolution of the music business and what this means to entertainment journalists reporting in a digital world. SPLC Central 1, fifth floor
Starting a company isn’t for the faint of heart, but these days, journalists who are open to charting their own professional territory can find great opportunities and tons of personal satisfaction. The founder of a Denver-based media company, staffed with veteran reporters who work for private-paying clients, will cover the basics of getting your company off the ground and explain some of the pitfalls you look out for. Also learn how to find – and collaborate with – professionals from different industries. Inglehart, fifth floor Christine Tatum, Media Salad founder magazine / 12:30-1:20 pM
Student-run magazine roundtable The editorial team and adviser of All Points North, SUNY Plattsburgh’s student-run regional magazine, will lead a discussion on issues relevant to all student-run magazines, including the planning, writing, designing, and editing of each issue. We’ll also discuss securing funding, working with a sales team, developing a distribution plan, developing a relationship with readers, and mediating inter-staff conflicts. Both problems and solutions are welcome in this interactive session.
Elena Jarvis, Daytona Beach State College Toni Albertson, Mt. San Antonio College
Montgomery, fifth floor
newspaper / 12:30-1:20 pM
newspaper / 12:30-1:20 pM
Death on campus: telling the difficult stories
Investigative reporting on campus
College students can be victims of murder, accidents, and suicide. How do
50
Laura A. Ward, Shaun Kittle, Emmalie Vance, Alyse Whitney, SUNY Plattsburgh
How do you turn a classmate’s complaint into an award-worthy piece of investigative journalism? Public and
A new national literary magazine featuring the best college & university writers in English
private campuses are filled with injustices and wrongdoing. Learn how to find story ideas, report them, and even get the administration to comment. Brecht, fourth floor Andrew Seaman, Columbia University yearbook / 12:30-1:20 pM
It’s all about the visual-verbal connection In order to capture your reader’s attention, it’s best to have the dominant photo and headline communicate the same content or to make a visual-verbal connection. It’s a marriage between photo and headline, and like any marriage, there are some tips for success. This session will look at techniques used by professionals to use a “wow” factor and stop the reader to look at all elements on the page. Gilbert, fourth floor Laura Widmer, Northwest Missouri State University sports / 12:30-1:20 pM
Bucking the trend: what college sports journalists can do to succeed in a changing media environment A college sports editor at a Pacemaker award-winning student newspaper and staff writer who interned at the Pittsburgh Post-Gazette and Las Vegas Sun share their experiences reporting and working with an athletic department on breaking stories and tell you how to get the most out of your sports writing. The duo will discuss the advantages of integrating social networksand podcasts into breaking news and attracting readers to your website. Hart, fourth floor Aaron McMann and Anthony Fenech, Central Michigan University newspaper / 12:30-1:20 pM
Is there a reviewer in the house? Almost anybody can grind out 250 words about a film, play, concert, book, television pilot, video game, gallery exhibit, or whatever. But not everyone can offer informed and insightful perspectives on these works – the essential task of the
• • • • • •
Submit to the inaugural 2011 issue All previously published & unpublished writers $500 annual “Sammy” awards in nonfiction, fiction & poetry National platform Distribution to BFA, MFA, MA & J-Schools in US, Canada & UK Your work alongside high-profile professional writers
MEET OUR EDITORS APPLY & INTERVIEW FOR AN ASSOCIATE EDITORSHIP & SUBMIT YOUR ENTRIES At our Exhibit Room in the Exhibit Hall, 5th Floor We’re proudly sponsoring CMA’s First-Ever Literary Magazine Track and MORE! E-mail your submissions or queries to: submissions@firstinkling.com
TUESDAY reviewer. This session will offer advice on the challenge of writing thoughtfully and critically. Odets, fouth floor Richard Conway, Nassau Community College photography / 12:30-1:20 pM
The ghoul, the punk, and the spin and bang: adventures of the vulture squad Learn most everything you need to know to survive as a New York newspaper street photographer from a two-decadelong New York freelancer for Sipa Press, the Associated Press, and The New York Times.
newspaper / 12:30-1:20 pM
newspaper / 12:30-1:20 pM
Saving a sinking ship: tips and tricks to revive a dying paper
Grisly tales from years of college newspapering
What should you do when your paper is the laughingstock of your school, the previous year’s staff hardly did a thing, and the last editor-in-chief burned bridges left and right? Students from one such paper share how they dealt with becoming newsroom leaders after a year from hell – and what they did to save the paper and make it one of the most common topics on campus.
Putting out an eye-catching and talkedabout college newspaper is not for the faint at heart. After 30-plus years of college newspapering, an award-winning adviser has seen papers that chasten administrators and that result in positive change in university policy. He also has eaten plenty of crow, along with his students, when stories go awry. And, of course, there’s always the indignity of those April Fools’ editions, which pack publications board meetings with plenty of angry customers. He’ll share what he has learned from being in the trenches and also urge students to help their advisers when the incoming fire gets too heavy.
Wilder, fourth floor Victoria Shirley, Sarah Hayes, Emily Cole, and Rachel Carter, Christopher Newport University
O’Neill, fourth floor John Marshall Mantel, freelance photographer
Join us for NYC12 at the Sheraton on 7th Avenue in midtown Manhattan...
Ziegfeld, fourth floor Don Corrigan, Times Newspapers and Webster University
A Network of College Newspaper Websites oncampusWEB is a network of 50 prestigious
Win Awards for Your Work! There are three ways to get recognition for your publication. Gold Circle Awards
Crown Awards
Publication Critiques
Over 242 individual categories in Gold Circle Awards are offered to recognize superior work by student journalists, usually as individuals, but sometimes as an entire staff working with either print or online media. These media are published in schools or colleges throughout the United States and in overseas schools following an American plan of education. All Newspaper and Magazine entries must be POSTMARKED by June 15th. All Yearbook, Online and Video entries must be POSTMARKED by November 1st.
Crown Awards are the highest recognition given by the CSPA to a student print or online medium for overall excellence. Both Gold Crown and Silver Crown Awards are given each year. A panel of Crown Judges assembles each year at Columbia University to view all entrants, whether they are newspaper, magazines, yearbooks or online media. Judges are experienced former advisers to student media, professional journalists who understand student media or professionals such as photographers or online specialists with particular expertise for the judging.
Your critique contains a written set of standards developed by the Association to itemize the best practices for student media. The adviser-judge reads the print or online publication and analyzes its strengths and weakness as described by the Critique. The judge writes comments and makes constructive suggestions for building on current strengths and correcting deficiencies noted in the Critique. Your publication is awarded with a distinction of Gold Medalist, Silver Medalist or Bronze Medalist placing, depending on the overall score.
http://bit.ly/cspagoldcircles
http://bit.ly/cspacrownawards
http://bit.ly/cspacritiques
Columbia Scholastic Press Association http://cspa.columbia.edu
college newspaper websites that use a common ad server to manage their online advertising campaigns. Come learn how our partner newspapers have expanded their local and national online advertising revenue by networking together through oncampusWEB.
Visit us in the Vendor Exhibit Hall
www.oncampusadvertising.com
(617) 523-9802
flickr/katieheartsphotography
FOR ADVISERS ONLY
‘‘
The ultimate goal of the student media adviser is to mold, preserve, and protect an ethical and educational environment in which excellent communication skills and sound journalistic practice will be learned and practiced by students. There should never be an instance where an adviser maximizes quality by minimizing learning.
’’
CMA Code of Ethics Attention Undergrads Now you can get your PR degrees online.
WE’RE STUDENTS, TOO: WHO ADVISES THE ADVISERS? Welcome to NYC11, where you’re outnumbered 7 to 1. But here are some better odds: You can learn just as much as your students, because there are adviserly things to do every hour of every single day – and even late at night. Adviser HQ is called PRO DEV CENTRAL. Located on the fifth floor off the exhibit hall, this is a lounge-like training room just for you. Feel free to use it as a meeting-up place with other advisers and as a cooling-down place when you just need to take a break. CMA believes the best way into an adviser’s head is through his
stomach, so join us at two nightly mixers featuring free food and drink. If you don’t know anyone, tell one of the CMA ambassadors at the door. We’ll introduce you to CMA veterans who either have the same job you do or are dealing with the same issues you are. And if you want to volunteer to help with future conventions, we’ll feed you again at a planning breakfast. Below are all the adviseronly functions. Come to at least one – after all, you’ve already told your students to seize every learning opportunity they can at NYC11. Shouldn’t you take your own advice?
SUNDAY, 8-9 A.M.
SUNDAY, 9-11:30 P.M.
MONDAY, 7:30-8:30 P.M.
TUESDAY, 8-9 A.M.
CMA Advisory Council
Party with the president
College Media Network adviser reception
CMA committee breakfast
CMA president Sally Renaud invites advisers to the presidential suite for drinks and conversation.
Join CMN for drinks and desserts (can you say “chocolate fountain”?) on the Marriott Marquis promenade overlooking Times Square.
All advisers are invited to join a committee planning the fall National College Media Convention in Orlando, as well as NYC12. Over eggs and coffee, we’ll start nailing down ideas for the next couple conventions.
CMA committee chairs, the board, and headquarters staff discuss CMA business and events. By invitation. Taylor | Balfour reception suite, ninth floor CMA board or directors
Suite 4516 Sally Renaud, CMA president
SUNDAY, 5:30-6:30 P.M.
MONDAY, 8-9 A.M.
Taylor | Balfour adviser reception and candidate forum
Orlando planning meeting
Eat and drink free while meeting the candidates vying to be the next CMA president and vice president. Manhattan Ballroom, eighth floor CMA and Taylor | Balfour
The CMA committee chairs responsible for programming the fall convention in Orlando meet with the CMA coordinator. Sky Lobby, 16th floor Ron Spielberger, CMA executive director
Promenade, ninth floor CMA and College Media Network MONDAY, 9-11:30 P.M.
Party with the president CMA president Sally Renaud invites advisers to the presidential suite for drinks and conversation. Suite 4516 Sally Renaud, CMA president
Sky Lobby, 16th floor Chris Poore, CMA vice president for member services To learn more about getting involved in CMA – from volunteering at a convention to serving on a committee to running for the board – stop by any of the adviser mixers or presidential parties. Don’t be shy...
“Journalism is literature in a hurry.” – Matthew Arnold
13
FREE to sing to speak to write to protest Thanks to the First Amendment, you can be whoever and whatever you want to be.
Join us online at
KE$HA
1forall.us Take a stand for the First Amendment.
TIMES ARE CHANGING. IT’S TIME TO PLAN AHEAD! MediaMate understands the monetary challenges today’s student newspapers face. Don’t let a down market prevent your financial success.
MediaMate will: Expand and Diversify Your National Advertising Portfolio Manage and Monitor Your Accounts Receivable and Collections Process and Track Your Tear-Sheets Educate and Advise Local Sales Strategies Optimize Your Media Kit and Branding Initiatives
P 888.897.7711 F 978.231.0300 E info@mymediamate.com W www.mymediamate.com
behind the scenes
Institute on Political Journalism Internships • Classes at Georgetown • On-Campus Housing • Washington, D.C.
NYC11 STAFF convention director Michael Koretzky assistant director Michele Boyet registration assistants Rachael Joyner, Dori Zinn, Karla Bowsher, Devin Desjarlais, Pam Geiser exhibit director Laura Beth Barnes awards coordinator Don Krause tour coordinator Rachele Kanigel
ELE
MICH
Special scholarships available for participants of the CMA Convention!
L
AE RACH
COMMITTEE CHAIRS advertising/business Paul Bittick church related Sheridan Barker design Jenny Fischer diversity Chuck Baldwin ethics Trum Simmons First Amendment Mark Witherspoon lit mag Ian Newhem magazine Michael Ray Taylor media law Roger Soenksen new adviser Kelly Messinger newspaper/daily Ed Morales newspaper/non-daily Nils Rosdahl photojournalism Bradley Wilson student leadership Mat Cantore two-year colleges Frank Coffman yearbook Lori Brooks
CMA BOARD president Sally Renaud vice president David Swartzlander member services VP Chris Poore secretary Bonnie Thrasher treasurer Annette Forbes past president Ken Rosenaur
58
DORI
A
KARL
PAM
DEVIN
THE WOMEN OF NYC11: VOLUNTEERING FOR TROUBLE Unlike many large conventions – and anything over 1,000 attendees is considered large – NYC11 has no full-time staff. Besides a very part-time convention director and assistant director, NYC11 leans on its volunteers. You can see all their names in the box to the left. But a half-dozen really stand out. They’re all young women with oodles of convention experience...
Assistant convention director Michele Boyet will lord over the CMA Lounge, which is where all the action is: registration, critiques, sign-up for various contests and tours, and (most importantly) free food. And Boyet wouldn’t be able to handle all that without these wonder women: Rachael Joyner, Dori Zinn, Karla Bowsher, Devin desjarlais and Pam Geiser. So be nice to them this weekend.
CHAIR OF THE YEAR: LORI BROOKS ROCKS NYC11 Most sessions you attend at NYC11 were booked by CMA committee chairs – basically a fancy title for a hard job that pays nothing and reaps no reward except for good karma. Because of that benign neglect, we’ve decided to recognize two chairs who excelled this year. In first place: yearbook chair Lori Brooks. The University of Oklahoma’s associate director of student media booked sessions covering career development, design, leadership, magazine, and newspaper. No other chair came close to doing that. So what’s she get? Nothin’. Actually, check that. She gets her own meeting room. Seriously, when you attend sessions on Sunday in the fourth-floor room called Brooks, it’s named after the woman above. What sucks is that, due to the complexities of the schedule, none of Brooks’ own sessions are in her namesake room. Oh, well. Committee chairs are accustomed to that sort of thing. So who’s the guy on the right? That’s Chuck Baldwin, who not only books diversity sessions, he delivers a diverse bunch of sessions himself – a whopping seven of ’em. That’s second only to the SPLC’s Frank LoMonte, who has 10. But LoMonte is a freak of nature, so we don’t count him as human. Thus, Baldwin is our second-place winner. What’s he get? Nothin’. Welcome to the world of committee chairs.
“The secret of successful journalism is to make your readers so angry they will write half your paper for you.” – C.E.M. Joad
Apply Today for Summer or Semester Programs
www.DCinternships.org/IPJ
FALL CONVENTION
•S
National College Media Convention 2011 Oct. 27-30, Orlando, Renaissance Sea World Sometimes advisers ask me, “Why should we spend our subsistence budget on two conventions a year?” It’s a fair question. And if you don’t have the cash, it’s certainly not worth resorting to white-collar crime. But my standard answer is this: The staff at a college media outlet has the life span of newsprint. In six months, half the staff can be new. Sending those fresh-faced young leaders to a convention as soon as possible reaps big rewards. They learn a lot, and
I N C E 19 6 1•
We make it easier.
they come back home motivated as hell.
And you can quote us on that.
– Michael Koretzky NYC11 director flickr/yeowatzup
•
We are your dedicated partner in securing national advertising revenue.
•
We work within your business model and parameters.
•
We provide interactive solutions for your newspaper.
•
We provide experience, information and 24/7 online support.
•
We create revenue-generating media, on-campus media options that grow your local sales efforts.
•
We offer all this, and more, at absolutely no cost to your publication.
Business Wire helps journalists and Web content providers follow companies or groups, access their breaking news and get in touch with experts who can act as sources for stories or websites. The advanced technology in our Journalist Tools includes PressPass, which lets you download photos and multimedia, customize your news profiles and use our archive of stories and news releases. It’s an indispensable service that makes your job easier. And that’s good news. Call 888.381.9473, email media.relations@businesswire.com or visit BusinessWire.com. PressPass | ExpertSource | Website News Feeds | Multimedia ©2011 Business Wire, the Business Wire logo, GloMoSoMe, Global-Mobile-Social-Measurable are trademarks of Business Wire, a Berkshire Hathaway Company.
PLEASE CALL OR EMAIL KRISTINE GRIFFITH AT KGRIFFITH@ALLOYMARKETING.COM | P.212-329-8429
Memories are Forever. Access them Forever, Online! LIFEPAGES The Yearbook Revolution!
Protect Your Memories Lifepages Online Yearbooks are protected forever, combining all the memories from your printed yearbook with additional content not available in the printed version! Best of all, an online yearbook can never be lost, damaged or stolen and access to your online yearbook at Lifepages is for LIFE!
Why Settle for This?
When You Can Have All of This!
Worldwide Access
Video Integration Text Searching Full Year Coverage
Lifepages Presents
The Yearbook in Motion Competition Spring CMA Convention 2011
Visit the Lifepages Booth for Details!
Full Color Publications Digital Signatures Interactive Indexes Social Networking
YOUR LOCATION FOR CREATION Visit Our SuperStore © 2010 B & H Foto & Electronics Corp. JN100115
420 Ninth Ave, New York, NY 10001
Become an EDU ADVANTAGE Member
EDU Membership Card
Free Membership Includes: – Special Educational Discounts – Single Universal Application – A Complimentary Magazine – Online Resources – Student Hotline
bhphotovideo.com/edu
800-317-6797
Shop conveniently online
Speak to a Sales Associate