Jordan: Leading the way to a brighter future

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Special Report

25th of May Special, National Day of Jordan

2022

Jordan

This report was produced

by One World Media

Leading the way to a bright future By capitalizing on the country’s unique opportunities for global trade and tourism, Jordan is quickly becoming a dream destination for visitors and investors alike.

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ast year, the Kingdom of Jordan announced a historic reshuffling of its investment policies and governing bodies designed to steer the country in the direction of greater interdependency and a more prominent role in a globalized world. Heading this effort was the creation of a new Ministry of Investment, entrusted with enlarging the nation’s potential as an investment destination and led by experienced corporate banker Mr. Khairy Amr. “Our idea is that Jordan is not limited by its landmass, but it is also an optimal gateway into a region and a world in a moment of transition”, Mr. Amr explains.

Conceived as both a promotion body for investment in the country and as a regulatory body with full ministerial powers and cabinet representation, the Ministry is expected to stimulate economic growth, stabilize the economy, and enhance productivity. “A lot depends on the per-

« Jordan is not limited by its landmass, it is also an optimal gateway into a region and a world in transition. »

formance of this Ministry”, admits Mr. Amr. “All eyes are on us”. But he is up to the challenge. In fact, the Ministry has set out a detailed agenda of policies and strategies that redefine the nation’s economic role in the region and the ways in which it can contribute and benefit from it, in order to raise growth and productivity to meet the expectations.

The heart of the agenda is addressing the cost of doing business and stabilizing the regulatory environment. Approximately since 2001, Jordan had been seeing a steady rise in FDI that after culminating in benchmark numbers around 2015, started to stall due to growing competitiveness in the region and later due to the Covid-19 pandem-

Location in the region

A country blessed by location

Jordan is at the heart of Middle Eastern geopolitics, culture, and history.

Crib of civilizations, touched by two seas, rich in sun and in wind, and a bridge between East and West, Jordan has all it requires to play a central role in the future of global affairs.

AMMAN

STAFF Pablo Martinez Matosas CEO Leticia Cañas Project Director Diana García de la Rosa Project Coordinator Maricruz Rojas Felix Creative Director and Designer Matias Godoy Chief Editor Giangina Orsini Writer Agustin Godoy Lead Analyst Judith Miguélez Díaz Online Content Manager Ayesha Alina Copy Editor

ic. The key to retaking the lead is thus to focus on the after care of investors, that means addressing the many inputs that increase the costs of investing, such as energy and labor costs, financing, ease of doing business, speed of response and minimizing red tape. “All these issues contribute to increasing the cost of doing business, so that’s exactly what we are working on”, says Mr. Amr. By easing the way into its economy, investors will have unparalleled opportunities to benefit from Jordan’s main point of attraction, which is its role as a platform to enter a wide range of markets in the West, the Middle East and the Far East as well, through its many bilateral trade agreements. “We are solidifying Jordan’s posi-

MAIN DATA

DEAD SEA

Capital: Amman Population: 11,042,719 Official languages: Arabic GDP: 102 billion (2020 estimate) GDP growth 2021: 2.7 (Trading Economics) Currency: Jordanian Dinar (JOD) Yearly Visitors: 7 million (2019)

Museum of Humankind With six World Heritage Sites spanning over 3000 years, Jordan houses an important part of our shared history

GULF OF SUEZ

GULF OF AQABA

89,342 Km2/Area

Dead sea Earth’s lowest point

+100,000 archaeological tourist sites

Infographic by Maricruz Rojas

KHAIRY AMR MINISTER OF INVESTMENT

« We are solidifying Jordan’s position as a platform to access world economies and difficult markets with great potential. »

tion as a platform to service all these economies and to access difficult markets with great potential, such as Iraq and the Jordanian diaspora itself”, adds Mr. Amr. Yet the main selling point in Mr. Amr’s opinion is that the Jordanian government is very serious about providing the right conditions for investors and has gone to great lengths to enhance the speed and efficiency of doing business in the country. “Our philosophy is that as we seek new investors and work to open up new markets, we take care of investors in the country today as we take care of our own, they are our primary concern”.

With a near-perfect climate for renewable energies, well-developed infrastructure and telecommunications, a well-educated, English-speaking workforce, and enviable geographic location, Jordan is already showing it can be a top player on the world stage, and that its potential is limitless. “Jordan has always been a destination for investment”, concludes Mr. Amr with pride, “but now you have a responsive, dedicated Ministry to guide you through every step of the process”

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ONE WORLD MEDIA JORDAN

Finance

HAETHUM BUTTIKHI CEO OF JORDAN KUWAIT BANK

Special Report Jordan has a nominal GDP of US$45.33 billion and is ranked 89th worldwide.

%

GDP

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The banking sector accounts for 18% of Jordan’s GDP, one of the largest in the Kingdom.

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Jordan Kuwait Bank has $500 million in assets in Cyprus between deposits lending and investments.

Jordan Kuwait Bank: experience at the service of a brighter future for Jordan With a growing presence in the Gulf and the Mediterranean, Jordan Kuwait Bank has become a key player in the region and a leader of the Jordanian banking sector.

A Robust Banking Sector

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ith 25 national and international banks operating in the country, a modern Stock Exchange, and a comprehensive legal framework, the Kingdom of Jordan today enjoys a robust and promising financial sector. The banking sector in particular has proved resilient in the face of setbacks in trade caused by the global Covid pandemic, and has been able to maintain a wide array of businesses, investment, and retail services which are expected to show positive results in 2022, with the World Bank projecting an overall 3.2% economic growth rate. With the government now turning its attention to green and digital expansion as it moves forward on its successful economic development agenda, the financial services sector is expected to benefit greatly from new foreign investment targeted to support double-digit growth in trade.

«Diversification forced us to develop and to become an active, positive influence on the Jordanian economy.»

Jordan Kuwait Bank With over 45 years of experience in corporate lending and private sector higher-end salary customers, Jordan Kuwait Bank took the risk of veering into the SME sector in 2018, as a way of tackling the country’s employment challenges. According to CEO Mr. Haethum Buttikhi, the move was largely successful and was responsible for securing the bank’s leading position in the region. “It forced us to develop a diversified portfolio as well as to become an active, positive influence on the economy”, he explains. This year, by signing a $120 million agreement with the EIB for lending to actors in the SME sector hit by the Covid pandemic, the bank is leading the way forward towards a more customer-centric, digital banking experience, and has completely revamped its mobile banking, corporate and digital platforms, with significant investments on digital development.

With a strong foot in the region through its Kuwaiti partner, the KIPCO group, the bank has established 67 branches in countries of the Gulf, North Africa, and in Cyprus, gaining direct access to key players in global trade such as the GCC and the European Union. In this way, the bank can target both Jordanian corporate customers operating outside of Jordan as well as non-Jordanian customers. “This is the business model we originally set forth because it allows a great deal of flexibility,

«This is the business model we originally set forth because it allows a great deal of flexibility, without forgetting that we will always be a Jordanian bank.» without forgetting that we will always be a Jordanian bank”, says Mr. Buttikhi.

As its slogan states, Jordan Kuwait is “more than just a bank”, providing customers with advisory services, insurance and bank insurance services and products, a commitment that has recently extended to a policy of social responsibility and protection of the environment.

“Our brand is our DNA”, explains Mr. Buttikhi with a smile. “It drives us to keep growing, evolving and changing with the times”.

freepik

«More than just a bank is our DNA, it drives us to keep growing, evolving and changing with the times.»

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Finance

Jordan’s Central Bank reserves increased by US$1 billion in 2021 aided by supportive monetary policy.

Capital Bank has 6 billion JD in assets and 400 million JD shareholders’ equity.

ONE WORLD MEDIA JORDAN

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In 2005, Capital Bank purchased a majority stake (61.85%) in the National Bank of Iraq.

Capital Bank: intelligent decision-making to keep ahead of the times Founded originally as a local trade bank, Capital Bank has managed to outgrow national borders and set a strong claim in the region by making intelligent decisions and seeing all change as opportunity.

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riginally founded by a prominent Jordanian business family as the Export and Trade Bank, a corporate bank focusing on trade in Jordan, Capital Bank has managed to become one of the most promising new players in the banking sector not only of the country, but of the region.

Investing heavily in acquisitions over the past three years in order to grow its market share, Capital Bank has not only managed to acquire Audi Bank but has now made a move to acquire Société Générale as well, which will put it in the top three largest banks in the country. With 26 years of experience in the sector, CEO Dawod Al Ghoul is confident the bank is only getting started: “We closed last year at 30 million JD, and we’re expecting to show solid growth by the close of 2022.”

The secret to this outstanding momentum is to be found in their regional operations. As

«We closed last year at 30 million JD, and we’re expecting to show solid growth by the close of 2022»

the only Jordanian bank with a prepared a relaunching of its majority-owned subsidiary local operations through in Iraq, it has been able to a fully-fledged digital complement trade busitransformation.

The ness between Jordan centrepiece of this is and Iran, as well as digital neobank Blink, partake in an econothe first digital bank in my that despite recent the country, geared tochallenges is the secwards Millennials and ond largest oil producer entrepreneurs. A statein the GCC, with 5 million of-the-art digital experibarrels per day, and has a ence that will give them 200 billion GDP, the largest control of all services, in the region. “The investment in from applying to credit Iraq has begun to pay off and our cards to doing end-toresults have grown substantially”, end banking. “We believe explains Mr. Al Ghoul, who is banking is shifting from the also overseeing the bank’s expantraditional way, and we want sion to Saudi Arabia, where they to help people to live more and have obtained a branch banking bank less. That is our mission”, license soon to begin operations. «If you work hard, says Mr. Al Ghoul proudly. DeOnce in Saudi, he believes, the you can live the signed by experts in data, gambank will expect to take a 30% ification, and digital engageJordanian dream. market share in the trade funds ment, the application is focused And I believe I’m flow between the two countries, on payment, facilitation of serand in this way develop a plat- living it.» vices and logistics designed to form to begin planning further make people’s lives easier.

DAWOD AL GHOUL expansion in the region.

Despite a banking career Yet expansion at Capital Bank that has taken him around the has not meant overlooking its local clientele. world, Mr. Al Ghoul firmly believes the bank On the contrary, the bank has simultaneously owes many of its success to it being established

DAWOD AL GHOUL CEO OF CAPITAL BANK

«We believe banking is shifting from the traditional way, and we want to help people to live more and bank less»

in Jordan, a country with a financial system that facilitates business development and an economy that businesses can rely on, can build on, and can ultimately bank on. “Jordan is a country with a great potential, great resources and a great location”, concludes Mr. Al Ghoul, “and if you work hard, you can live the Jordanian dream. And I believe I’m living it”.

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Textile

Special Report Wearing apparel and garments for over 32 well-known international brands are manufactured in Jordan.

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The “Made in Jordan” label is now part of the ILO’s “Ethical Sourcing” map, ensuring international standards.

Jordanian textile factories are welcoming a record number of women into their local workforce.

A world-class family-run business With impressive success in little over 20 years, Hi-Tech Textile has given the production world a lesson in adaptability, human awareness and how to seize the day.

ALI IMRAN CEO OF HI TECH TEXTILE

Weaving the future

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ith the establishment of the QIZ’s in 1994 and the FTA with the USA in 2000, the Jordanian textile industry went from being a small operation of US$50 million to becoming one of the key suppliers in the region for international apparel brands, of US$1.7 billion in size and amounting to 25.2% of the nation’s exports. From the seaports of Aqaba and Haifa, Jordan-based industries supply 32 of the largest brands in the world with high-standard specialized items that other larger and cheaper industries cannot match. Employing over 75,000 well-trained and well-paid workers, among which a growing number of locals and of women, more and more international consumers are looking to Jordan for sourcing their needs because of its compliance with global ethics standards regarding working conditions. Similarly, investors in the industry are drawn to the country by a bureaucracy designed to favour development and growth, and to provide a smooth gateway into the global market for the benefit of companies and of Jordanians as well.

Hi-Tech Textile When the US signed an agreement with Jordan in 2000 giving them duty-free access to the market, Hi-Tech textile were the first ones in. “We travelled to Jordan, we did our due diligence, and decided okay, this is a nice place to invest”, says Hi-Tech Textile LLC Imran Ali. They set up in the Qualified Industrial Zones (QIZ) in Ad-Dulayl, and immediately started production. “From that point onwards, we kept on growing steadily. The envi-

«We came up with the idea of satellite factories, whereby you take the factory to the worker, instead of them coming to the industrial zones»

Sewing machine

«Our strategy already was to bring raw material requirements from the region, rather than going too far east into China»

Sewing machine Photo by Lidya Nadam ronment was very good”. satellite factories bring employment to new arNevertheless, there were important hurdles eas and by attracting new people, the areas beto overcome. In such a labour-intensive industry gin to develop”. In fact, this has allowed them to create long-lasting relationships with finding workers is always a challenge, their workers from an early age, and society imposed its own parand today they employ nearly ticularities: tribal organization 2000. Among them are many means that decisions are success stories of unskilled made collectively, and that workers who now have women are not allowed engineering degrees and to travel far for work. hold managerial posiBut the company soon tions within the company. found a way to adapt “We interact with them, its operation to everywe try to guide them on body’s benefit: “We came their way to the next level”, up with the idea of satelsays Mr. Ali with pride. lite factories, whereby you After taking a tough hit with take the factory to the worker, the pandemic, in which producinstead of them coming to the tion dropped by nearly 30%, the industrial zones”, explains Mr. company was quick to get back Ali. “Now we have 27 satellite on its feet. In 2021 they returned units, we presented the idea to to their pre-pandemic levels, with the communities and since then «Now we have 27 turnover of $72 million and an numbers have been growing satellite units, we expected growth of at least 20% steadily, women feel safe, and we presented the idea for next year. Yet the larger threat started doing very well”. to the sector were the disruptions Hi-Tech Textile focuses exclu- to the communities in global supply chains, rocketing sively on casual bottoms manu- and since then prices in shipping and changes in facturing, designing, embroidery numbers have been Chinese tax law. But Hi-Tech Texand dry & wet processes and ap- growing steadily, tile once more proved to have the plications. They work based on women feel safe, flexibility and ability to adapt to a scientific style of planning and and we started new conditions. “Our strategy alcontrol, so that production space ready was to bring raw material reis booked and tailored to custom- doing very well» quirements from the region, rather ers’ requirements as well as to the than going too far east into China”, nature of the product. “Making a ALI IMRAN explains Mr. Ali. “We didn’t put evgarment used to be a tailoring job, but today it is an engineering of its own”, says Mr. erything in one basket in China, but instead found Ali, whose company now supplies garments for the major partners in Taiwan, Turkey and the Middle top eight golf brands in the United States, as well East, and now that’s where the whole world is goas other well-known sports and fashion brands ing”. With their own textile factory in Egypt and such as Spider, Perry Ellis, Greg Norman, Tom- a varied portfolio of distributor and partners, Himy Hilfiger, Calvin Klein and DKNY, among many Tech Textile managed to get ahead of the times others. “We focus on the upper middle tier market and stem the tide of disruption. because Jordan is an expensive place, so we don’t According to Mr. Ali, the key is that they are need to compete with Bangladesh”, he adds. a family business, and this provides them with a But competing at this level also means en- unique set of opportunities. “The cornerstone of suring top-quality product development, which our success is that we ensure world-class quality by involves creating a well-trained team of workers keeping our workers close, working alongside them capable of producing at international standards. and allowing them to grow”, he explains with con“Our strategy was to focus first and foremost on fidence. “See, there are a lot of garment factories Human Development”, explains Mr. Ali. “The all over the world, but we, we are a family”.

Embroidery Machines

«The cornerstone of our success is that we ensure world-class quality by keeping our workers close, working alongside them and allowing them to grow»

Finishing and Packing

www.hitech-textile.com | info@hitech-textile.com

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Textile

Textiles conform an important part of Jordanian culture, present in traditional architecture, furniture, and clothing.

Amman Design Week has become one of the most important creative events in the region.

Classic Fashion: from one man’s dream to global textile giant

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Jordanian manufacturers of garments, footwear, fabrics, and yarn make up 25.2% of national exports.

Established less than twenty years ago, Classic Fashion has managed to become a major player in the global textile industry and living proof that Jordan is a textile land of dreams.

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ith twenty years of experience in the manufacturing industry under his belt, Mr. Sanal Kumar finally gathered the courage to set up shop on his own. Today, now chairman and managing director of Classic Fashion Apparel Industry, Mr. Kumar can proudly look back and confidently say that patience, hard work and smart decisions were the key to his success. “Classic Fashion was built under no Godfather, and hence I had to start very small and extremely fo-

SANAL KUMAR CHAIRMAN & MANAGING DIRECTOR OF CLASSIC FASHION

«Classic Fashion was built under no Godfather, so I had to start very small and extremely focused in meeting our yearly goals»

«I believe all this was possible simply because of the smooth and supportive bureaucracy of Jordan»

Classic Fashion Apparel Industry.

strongly hold the belief that all of this was possible simply because of the smooth and supportive bureaucracy of the country”, says Mr. Kumar.

Indeed, conforming 46% of Jordan’s 1.7 billion textile industry, Classic Fashion is living proof of a company ready to reach for the stars.

cused in meeting our yearly goals”, he remembers. ny”, Classic Fashion is committed to hiring future Today, Classic Fashion runs 22 factories in Jordan, workers at zero cost to them and maintaining employs over 30,000 workers and an open line through its Human hit the target sales turnover of 800 Capital Management application, million in 2021, a number that through which employees can manshould reach the billion mark this age their work situation as well as present year. It is the largest gar- «We are voice their concerns freely. “We are ment manufacturer in the MENA committed to our committed to them one to one, diregion and among the top 20 in employees one rectly and indirectly to ensure that the global industrial map. every concern will be heard and reto one, directly Their top customers include solved”, adds Mr. Kumar. and indirectly some of the largest brands in the In hindsight, Mr. Kumar is to ensure that US, as well as Armani in Italy. “As adamant on the fact that the dean Indian”, explains Mr. Kumar, “I every concern cision that made it all possible believe customers are to be treat- will be heard and was establishing in Jordan. The ed with devotion, respect and resolved» nation’s Free Trade Agreements with love, and we always go the with the US, Canada and EU are extra mile to ensure they are nev- SANAL KUMAR doors to the global market, espeer disappointed”. Yet according cially in combination with a legto Mr. Kumar, the cornerstone of a business are islation that favors foreign investment, business its employees. Conceived as a “people’s compa- development and safe migration of workers. “I

Sewing machine.

The largest garment producer in the Middle

East

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Tourism The country has seen a 90% increase in number of visitors compared to 2020, welcoming 2,3 million in 2021

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The tourism industry contributes approximately 19.8% of the country’s GDP and is deemed to keep growing

Heritage Sites

Dead Sea

Jordan is home to six World Heritage Sites and over 100,000 archaeological tourist sites.

The hight salt concentration in the Dead Sea is proven to have therapeutic properties that benefit the skin freepik

Putting Jordan at the forefront of global tourism Through an ambitious development plan and the leadership of the Ministry of Tourism and Antiquities, Jordan is ready to open all its wonders to the world

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ith a staggering 7 million visitors in 2019, before the Covid 19 pandemic reduced world tourism by 70%, Jordan is not only returning to its former numbers, but it is gearing up to go far beyond, and reach its true potential. From luxury hotels, to spas, resorts and massive real estate projects, the country has been working tirelessly in bringing all its lesser-known wonders to the level of its now world-famous destinations, such as its capital, Amman, the coasts of the Dead and Red Seas, and the ruins of Petra, the jewel in the crown of Jordanian historical sites. “Through the Jordan Free and Development Zones, the country is investing heavily in its future”, says Minister of Tourism and Antiquities Nayef al Fayez, “creating a platform for global investors to bring their talent and ideas here”.

Accounting for 14% of the country’s GDP in 2019, the country’s tourism industry plays a crucial role in the economy and bears considerable responsibility as well. “We are developing the country’s infrastructure in a comprehensive and integrated way but also in a sustainable way, so that all regions will draw benefits from it”, says Mr. Fayez. In fact, the development of infrastructure is happening on many fronts, expanding not only the country’s capability for welcoming tourists but the types of tourism it can offer. While Queen Alia International Airport is being expanded to handle 9 million passengers per year in its first phase, a new and modern cruise ship terminal is being constructed in the

NAYEF AL-FAYEZ MINISTER OF TOURISM AND ANTIQUITIES

«The country is investing heavily in its future, creating a platform for global investors to bring their talent and ideas here.»

Amman By Hisham Zayadnh.

«There is nothing so breathtaking as the silence of a desert night, but you must experience it yourself to understand it.»

Jordan Flag By Anton Lecock.

Petra By Spencer Davis Marsa Zayed project, which is making Jordan an increasingly popular cruising destination. In the same vein, the country is also developing ecotourism through its numerous and varied natural reserves, as well as setting itself as a destination for Christian religious tourism, as it houses, among many other wonders of the faith, the site of the baptism of Christ.

air has 50% more oxygen than anywhere”, adds Mr. Fayez. “You literally heal by breathing”.

To achieve this holistic experience for visitors and to bring sustainable development to all corners of the country, the Ministry is continuing its ongoing efforts to create partnerships with new investors. “Jordan is open to all investors, both from our neighbouring allies in the GCC and the United States”, says Mr. Fayez.

“They are both strategic allies to our country”.

Indeed Mr. Fayez believes that only by recognizing the value of the private sector in development is his office able to create a touristic experience that expresses his nation’s legacy, culture, history «Jordan is an and heritage, while simultaneousopen-air museum, ly securing economic prosperity and we are inviting for everyone. “Jordan is an openair museum”, says Mr. Fayez with everyone to come pride, “and we are inviting everyand experience a one to come and experience a trutruly unique place ly unique place on Earth”.

A Pioneering Ministry Behind the country’s success in redefining the Jordanian experience for visitors, is the visionary work of the Ministry of Tourism and Antiquities, which works with the understanding that the country is a connected whole which must develop together, and in which one destination will naturally lead the visitor to all the others. “As I see it, Petra is the gateway to the many world treasures Jordan houses”, says Mr. Fayez. A visit on Earth.» to Petra, he explains, will lead Palmera Camp: A Healing the visitor to the ancient Roman NAYEF AL FAYEZ Oasis in the Desert city of Jerash, one of the best A great example of the many preserved in the world, and in the same way, the secrets Jordan has to offer is surely Palmera desert of Wadi Rum will naturally lead you to Camp. The farthest camp from Wadi Rum town the coast of the Dead Sea. “On the Dead Sea the into the desert, it is the deepest you can go into

Palmera Camp Wadi Rum.

the famous Wadi Rum to spend a night away from the hustle and bustle of contemporary life, yet in full comfort. Designed and run by architect and local Bedouin Sameh Hadid, the camp was conceived not only as a place for healing and reenergizing, but for experiencing desert life with Bedouin eyes. “We are in the middle of a natural reserve”, explains Sameh, “the air here is pristine, uncontaminated even by waves, and the valley’s hills, at its most beautiful, offer a full palette of reds to yellows as the sun circles over them”.

The camp is fully eco-friendly, it offers food from local stables and orchards and is built on light wood structures above the desert floor, which in Wadi Rum is a relic in itself, as it bears the marks and traces of billion-year-old marine life, from when the valley used to be a sea. Accommodation consists of 12 geodesic domes designed for healing, meditation, and deep sleep, and each one enjoys private toilet facilities and a balcony. The camp is also available to families and groups wishing to have a private celebration, and it has become a favourite for company retreats. Run by locals, the staff is particularly welcoming to visitors and is ready to share their experience and knowledge of the desert with anyone who is curious about Bedouin life.

“There is nothing so breath-taking as the silence of a desert night under the stars”, says Sameh with a smile, “but you must experience it yourself to understand it”.

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Tourism

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As part of the Holy Land, Jordan is focusing on increasing its Christian religious touristic attractions

Grand Hyatt Amman, a worldclass hotel at the heart of history With state-of-the-art facilities and an unparalleled location, Grand Hyatt Amman provides the perfect blend of modern and antique for visitors to experience the Jordanian capital with glamour

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mman is a city of fascinating contrasts in which the old inspires the new and in which the traces of numerous civilizations coexist in a city that is always reinventing itself.

Atop one of its famous seven hills, right where modern and historic Amman meet, stands the Grand Hyatt Hotel, overlooking it all. With its distinctive pink stone façade, the Gran Hyatt offers sweeping 360-degree views in which the visitor may catch sky-scraper horizons, the dome and minaret of King Abdullah I Mosque, or one of the most breath-taking sunsets that nature has to offer. A short walk gets the visitor to the main sights in the city, and the walk back instils you with the feeling of going home.

With 311 rooms and 16 private suites, the Grand Hyatt can host numerous guests while giving each and one of them the sense of a unique experience. The secret is the multiple spaces available designed to suit distinct activities or moods. The Lounge in the lobby is a chic yet cozy space with two open fireplaces and floor-to-ceiling windows that offer spectacular views, and in which visitors can enjoy a quiet break or meet throughout the day for coffee, and it has also become a favourite for smaller business meetings. Offering international cuisine and a unique dining experience is the restaurant 32 North, named after the hotel’s coordinates, in which the modern decoration inspired by Jordanian tradition offers the ideal backdrop for a perfect meal. Up in the rooftop is The Terrace, for a more intimate experience at sunset and until late at night. With soothing water features and a sleek cocktail bar offering the finest selection of imported teas, the Terrace is a space for unwinding and relaxing, in which every bar stool and sofa tells a story of late nights and long, warm conversations.

A truly vibrant business hub in the region, Amman also attracts professionals of every field, and in the Grand Hyatt there is also a place for them. With 15 state-of-the-art meeting rooms and 3 fully-equipped board rooms, business

«360-degree views of skyscraper horizons, the dome and minaret of King Abdullah I Mosque, and one of the most breath-taking sunsets»

Grand Hyatt Amman | Royal Suite Bedroom |

Grand Hyatt Amman | Exterior | can be conducted in full comfort. And for those seeking a more private environment to do it, the Gran Hayatt has also made a point of designing all its rooms suited to entertain, with social areas that provide a perfect balance of comfort, elegance, and personal style.

Other spaces are solely dedicated to personal time, without which no hotel experience would be complete. For the ultimate escape after a long day of working or exploring, the Indoor/Outdoor pool has all that is required. A 17m lap pool allows guests to train or energize, while the sundeck, steam rooms, sauna and the whirlpool are there exclusively to revitalize the mind and body. And for those in search of deeper relaxation there is the Zara Spa, attended by professionals in helping guests rebalance physically and spiritually with transcendent body Grand Hyatt Amman | Outdoor Swimming Pool | treatments or vigorous workout sessions.

Yet what makes the Grand Hyatt a truly The gem in the crown of the Grand Hyatt grand hotel is not only its spaces, but the qual- is undoubtedly The Lombard, a one-of-a-kind ity of its services and the professional and hu- fine dining restaurant that today provides the man value of its staff. Thanks to the efforts of most sophisticated dining experience available General Manager Ben Wozny, the in Amman. Set in a beautiful Grand Hyatt is a well-oiled maconservatory full of light during chine than runs like clockwork, the day and covered by the stars with highly trained professionals at night, The Lombard is an infor every service offered who not «What makes dulgent ceremony designed to only know their craft but know please all the senses. Its speciality the Grand Hyatt how to make their guests happy. is Northern Italian cuisine from truly grand is A perfect example of this are the the tradition of Lombardy, and hotel’s general Chefs, Franco, the quality of its its mission is to bring the flavours Mohamed Omar and Mahmoud, services and the of Italy to Amman in the hands with which you immediately feel professional and of award-winning Chef Federico you are in safe hands. The secret human value of its Carsili and Restaurant Manager to this, according to Mr. Wozny, Fabian Amici. Offering sublime staff» is to foresee all particular needs risottos and classic delicacies, the guests may have, and be ready restaurant is also eager to experito satisfy them. For this reason, ment creatively with the tradition the hotel offers a variety of special services, and offer a modern perspective on historic reciranging from babysitting and hairdressing to pes, while at the same time willing to please its charging electric cars, and of course a general guests through the hotel’s excellent room service disposition to fulfilling any requirements. when all they need is a comforting, feel-good

Grand Hyatt Amman | The Lombard Italian Restaurant |

Grand Hyatt Amman | Spa Moroccan Bath |

«The gem in the crown is undoubtedly The Lombard, a one-of-a-kind fine dining restaurant in Amman»

Italian homemade pizza.

Either because your visit to Amman is longer or because you simply never want to leave, the Grand Hyatt offers two purposely built towers with luxury apartments for longer stays. With one to three bedrooms available, generous amounts of space and sun-lit, elegant interiors, these fully serviced apartments are now a staple of the Grand Hyatt. Outdoor furniture and fireplaces allow you to take in the city in all its beauty, and its fully equipped interiors mean you can make of them a true home away from home, and enjoy the complete experience offered by one of the most exceptional hotels in the Levant.

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Tourism

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Two-Headed Statue Davide Mauro

The Jordan Trail

Queen Alia Airport

The Jordan Museum

Medical tourism

is a 650km path stretching the entire country from north to south connecting several attractions

has received a 700 million refurbishment and can now welcome over 16 million passengers

is the largest in the country and houses some of the famous Scrolls of the Dead Sea

attracts 250000 people a year and constitutes almost 40% of total tourism revenues

The Boulevard Arjaan: A lifestyle destination in the new downtown Amman The gem in the crown of the Rotana hotel chain, The Boulevard Arjaan is a home away from home at the heart of Abdali, the capital’s most vibrant sector

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fter a day exploring the wonders of ancient civilizations of one of the oldest cities in the world, sometimes all one needs is a nourishing step back into modernity, comfort, and rest. And that is what The Boulevard Arjaan is there for. Only a 45-minute drive from Queen Alia International Airport, The Boulevard is a pedestrian strip in the heart of Abdali, exclusively designed for those seeking lifestyle destinations in which elegance and pleasure meet. Vibrant with cafes and restaurants, but also the capital’s new business hub, The Boulevard offers the visitor a true urban experience and a window into the city’s modern life. The people of Amman are multicultural, multidenominational, well educated and extremely hospitable, and they take pride in what they have achieved with this vibrant, welcoming city, that offers it all: from winding streets with tiny cafes in which to sip Arabi- Rotana Hotel Chain. an coffee in the afternoon, to gleaming white houses and markets out of the Thousand and and an out-of-this-world dessert menu.

One Nights, to the fresh and Upstairs, a rooftop with ample spaces of Abdali Mall, 360-degree views offers a state-of-the-art facility right unique scenes of Amman at the end of The Boulevard, hills and of a city that has with an outstanding selection captivated travellers since of brand-name shops and out- «The Boulevard ancient times and contindoor cafes perfect for a day of Arjaan is true ues to bewilder all its visiindulgence and relaxation. tors. A perfect place to see example of fiveAnd just across the street star hospitality: breath-taking sunrises and is the Boulevard Arjaan, a true sunsets, the rooftop also a seamless example of what five-star hosboasts two open air swimand effortless pitality should be: a seamless ming pools for enjoying a and effortless experience at experience at fresh day under the sun. the center of which is only you. the center of The hotel is also equipped With 390 luxurious apartments which is you.» with a Bodylines Fitness showcasing modern interior and Wellness Club, dedesigns and lavish furniture, signed to help you unand ranging from studios to wind, rejuvenate, and four-bedroom penthouses, the Arjaan is one- reenergize. It consists of a gym with proof-a-kind. Two signature restaurants with styl- fessional instructors, sauna and steam rooms, ish outdoor terraces overlooking the pedestri- dance studios and a massage parlour. an strip are there to please your senses, the Yet the Arjaan would hardly be what it is Café Margaux, focused on French café classics without its outstanding staff. Under the suwith a contemporary twist, and the famous pervision of General Café Italia, offering authentic Italian cuisine Manager Hala Masaad, Hotel Facade.

the multilingual and highly trained staff team at The Boulevard Arjaan are there to care for you. From fast dry-cleaning services to valet parking, car and limousine rental, and a doctor always on

call, the hotel takes care of every need you may have, so that you can delve into your Jordan experience the way one should: worry-free, comfortable, and in style.