Reveal Niagara - Business Magazine - Vol. 2 | Issue 3

Page 46

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Without question every brand, organization, event planner or business owner has visualized the creation of a much-need an app to deliver an experience or a solution to their ideal consumer. And while there are several apps that do deliver exactly that, there is an overwhelming “app fatigue” amongst most people as our lifestyles evolve but also as technology evolves.

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Privacy, security, and data protection sensitivities are on the rise, only further adding to the hesitation for consumers to download external apps to their devices that will likely connect and communicate with other data on their smart devices. All this aside, consumers are still looking for valuable solutions and have an expectation that they should be able to conduct a vast majority of tasks from the convenience of their exceptionally powerful smart device.

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