MARKETING Your Experience Awaits
By Ownera Media
hile it has been an uncertain time for many industries, what businesses across every sector have in common this year is an intensified need to maintain relevancy in their marketplace. The traditional mold has been broken, consumer habits and expectations have changed, and everyone is searching for something new, more valuable, and more connected than ever. Today’s consumer landscape is far more competitive than ever before.
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Experiential marketing was once rooted in live events, drawing upon the high success rate affiliated with physical, in-person association and connection. Continued digital advancements have made the application of elevated marketing strategies more accessible to the masses. The use of immersive technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are
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transforming every facet of an organization’s brand identity and consumer outreach. If you were not quite ready before, be prepared to invest in new strategies as the lines between physical and digital communication will only continue to blur into the future. In its infancy, the metaverse already represents a reported $1 trillion market, announced earlier this year by JP Morgan.
