EMMA is a rapid market analysis approach designed to be used in the short-term aftermath of a sudden-onset crisis. It is premised on the rationale that a fuller understanding of the most critical markets in an emergency environment enables key decision makers (donors, NGOs, government policy makers, etc.) to consider a broader range of responses based on market realities.
In this study, five critical markets were selected for the analysis.
Market selection was focused on identifying those market systems that were most critical for ensuring survival, for promoting and protecting livelihoods, and for ensuring income for the target population.
The five critical markets examined by this EMMA study are:
1.) Red Rice –supply market;
2.) Groundnut – income market;
3.) Credit services –supply market;
4.) Masonry labour – income market;
5.) Milking cow –supply market.
