TESTIMONIAL
I am so delighted to have bought my first home through your company, and I wanted to write to you to tell you what a pleasure it has been doing business with you. Throughout my interest in your property, from my first viewing at the open house, through my subsequent meetings and phone calls, and finally to my successful outcome at the auction last Saturday, I have really appreciated your openness, honesty and integrity. As you well know, buying a house can be a very stressful experience, made even more so by the many ‘games’ that are so often played between buyer and Real Estate Agent. Dealing with you and Oxford Real Estate, I was most impressed by your personal approach and lack of ‘bullshit’! I believe these qualities are the secret to long term success and so I am sure you will do very well! Thank you! Kind Regards, Sophie Cotton
TESTIMONIAL
Six years ago Marc assisted me in purchasing a property and later down the track leasing that property out to the right tenants. In early 2010, Marc sold this property for me and achieved a price that was above my expectations. Marc’s professional, consultative and honest manner along with his experience and network makes him an invaluable resource when it comes to Real Estate in Sydney. James Ajaka Chief nudie nudie foods Australia pty ltd
WHO IS
Marc Marano Marc may have inherited one of the most reknown names in Real Estate but he has no illusions about what it takes to succeed. With a diploma in business and a degree in Land Economics and International Studies, completed abroad, he has all the right elements to handle any obstacle in Sydney’s marketplace. With over 10 years experience in the property industry, Marc understands the hardships that sometimes occur when buying or selling a property, with this understanding Marc strives to eliminate all uncertainties and ensure that his clients are constantly kept up to date with any and all proceedings.
Marc Marano 0425 331 355 marc@oxfordrealesate.com.au 02 9331 2180 284 Crown Street Darlinghurst NSW 2010 www.oxfordrealesate.com.au
Oxford Re is a family-owned
hands-on independent agency with a leading edge in all aspects of the property market. The company philosophy has always been to gain the trust and respect of the local community by developing a reputation for impeccable service and outstanding results. The factors responsible for our success include: • Ensuring each property is dealt with individually in a highly professional manner, irrespective of its price. • Identifying new market trends and leveraging these to gain maximum exposure for clients, thereby leading to higher prices. • Centrally located office in the heart of the inner-city equipped with state-of the-art technology. • Excellent street exposure from our office • An extensive array of properties for sale, auction & rent. • Providing advice and service to maximise presentation of our clients’ properties prior to sale or rental.
Marc Marano 0425 331 355 marc@oxfordrealesate.com.au
A good Agent Should be specific A good agent should be specific about the best-selling points of your property, the most likely potential buyers, its realistic market value and they will be able to absolutely maximise your ultimate selling price. Important questions to ask when interviewing an agent; • How long have you been selling real estate and how well do you know this area? • Have you sold any properties recently, similar to our own property? If so, tell me about the campaign/result. • How does your individual record compare with others at your agency and also with your competitors? • How will you attract prospective buyers to our property? • How much will the marketing and selling fees cost? • Do you have any past clients we can contact? • How often will you provide contact/feedback to us? • What should we do to ensure we’ve presented our property to a high standard? • Which method of sale (auction or private treaty) is best for us? • What do you believe are the strengths and limitations of my property?
Marc Marano 0425 331 355 marc@oxfordrealesate.com.au
THE MAJOR BENEFITS OF AUCTION It is important that as many prospective purchasers as possible be attracted to inspect the property. When selling with a fixed price, purchasers may pre-judge the property and refuse to view it. The property deserves to get the best exposure from a marketing plan that we believe will attain the highest price. • Achieving wide exposure for the property by a concentrated and extensively co-ordinated advertising program • The exposure generated by the marketing campaign will attract every homebuyer and investor looking in the immediate area • It enables the selling agents to have all interested parties together at one time and one place, which assures your property of achieving the best possible offer, propelled by competitive bidding
Marc Marano 0425 331 355 marc@oxfordrealesate.com.au
On average.... Buyers generally inspect 12 homes before deciding.
YOUR PROPERTY
That means 11 other homes are competing against yours. Marc Marano 0425 331 355 marc@oxfordrealesate.com.au
Marketing GOAL
In order to sell your home for the best price, it must be marketed in a very specific way. The idea is to create an auction-like atmosphere in which two or more buyers compete for your property at the same time.
the Most money the Quickest sale the Fewest problems
Marc Marano 0425 331 355 marc@oxfordrealesate.com.au
DETAILED MARKETING REVIEW 1. Auctioneer and Venue “I advocate totally ‘sale by auction’ as the most effective and efficient way to market real estate. With new challenges ahead, we all need to embrace the importance and dignity of this time honoured procedure”
3. Colour A4 Brochure Three to four photos will be chosen for the brochure displaying an external façade photograph, an internal photograph and some lifestyle shots. The brochure shall provide a full-length text description of what the property and area have to offer. A detailed floor plan appears on the back of the brochure.
Marc Marano 0425 331 355 marc@oxfordrealesate.com.au
2. Photography We have professional photographers inspect and photograph every possible angle of your property then print and submit the shots that highlight and enhance your property for advertising.
4. Sign Board 4x8 in size with 4 to 8 points clearly stated on the board.
DETAILED MARKETING REVIEW cont... 5. Front office window displays
Our highly exposed front window display generates a huge amount of sales enquiries.
6. Websites A prospective purchaser can view the property on the Internet by searching on the suburb, price range or property type. People looking to purchase a property can obtain this information 24 hours a day, 365 days a year and when they are available. These websites have created enormous enquiry on our previous properties.
Marc Marano 0425 331 355 marc@oxfordrealesate.com.au
DETAILED MARKETING REVIEW cont... 7. Sydney Morning Herald (Saturday Domain & Domain East) Known as the Bibles of Real Estate in Sydney. These advertisements will feature in Saturdays Domain and Wednesdays Domain East. In the final week of advertising, we feature a linage ad in the SMH, which has Auction details.
Domain Half Page
Domain 1/32
8. Inspection & Viewing Times
Supervised ‘open for inspections’ are necessary to encourage prospective purchasers. Other inspections will be by appointment only.
Marc Marano 0425 331 355 marc@oxfordrealesate.com.au
STEPS TO SELLING YOUR PROPERTY STEP 1
PRIOR TO LISTING
STEP 2
LISTING YOUR PROPERTY
• Select an agent • Sign a listing agreement with your agent • Arrange a contract for sale through your solicitor
• Agent receives a copy of your sale contract from your solicitor • Agent prepares marketing campaign & advertising materials • Prepare your house for buyer inspections • Agent conducts buyer inspections • Agent negotiates a sale price to your satisfaction
STEP 3
ACCEPTING THE OFFER
STEP 4
SETTLEMENT
• Offer is accepted • Agent accepts a good-will deposit (in some cases) • Contracts exchanged with Cooling-off period • Cooling off period ends (SOLD)
• Settlement period begins • Settlement • Move out
Marc Marano 0425 331 355 marc@oxfordrealesate.com.au
“I think that it is essential to handle each and every action, in day to day practices, with a certain level of delicacy, integrity and professionalism.” Marc Marano
PREPARING YOUR PROPERTY FOR SALE INSIDE PRESENTATION • Ensure the property is clean and tidy. • Think about hiring furniture or employing the talents of an interior designer. Your agent should be able to help you here. • Make sure all doors work well (handles turn and lock smoothly, and doors don’t jam) • Open curtains to allow as much light in as possible. • Remove clutter • Rub lavender oil into door-jambs to provide a soothing clean smell.
OUTSIDE PRESENTATION • Replace all cracked or broken glass • Make sure all gates work well (handles turn and lock smoothly, and doors don’t jam) • Remove leaves and sticks from gutter • Replace broken fences or missing pailings • Mow the lawns and mulch where necessary
INSPECTIONS / OPEN HOMES • Try to be out of the house when buyers inspect as they will feel more comfortable. • Make sure the property is a comfortable temperature. • Brew some coffee before each inspection (freshly ground is best) the aroma creates pleasant associations for buyers • Ensure your agent knows what makes your house a home • Explain why it has that special ‘feel’ for you, point out its highlights. This will help the photographer create advertising materials that really capture the feeling of the home. • If you are unable to do these things yourself, Marc is more than happy to provide a handyman at a discounted rate.
Marc Marano 0425 331 355 marc@oxfordrealesate.com.au
REAL ESTATEYJARGON EXPLAINED CONTRACT Contains the details of your house and the conditions of the sale. You should organise a contract through your solicitor as soon as possible. Even if you don’t know which agent you’re going to choose, preparing your contract as early as possible means your property will be advertised sooner, and buyers will see it earlier.
COOLING-OFF PERIOD Once you’ve accepted an offer, a 5 day cooling-off period begins. This allows the buyer to conduct building and pest inspections, speak to the neighbours, call the council, etc. If you’re selling by auction, there is no cooling-off period. A 5% or 10% deposit is paid on the spot and contracts are exchanged immediately.
GOOD-WILL DEPOSIT Occasionally a buyer will put down a good-will deposit in order to secure the property during the cooling-off period. This is generally 0.25% of the sale price. If they pull out for any reason (except for death or mental disability), you keep this deposit.
DEPOSIT At the end of the cooling-off period, the buyer must pay their deposit to secure the sale (either 5% or 10%). The deposit cheque is held by your agent in a term deposit account.
EXCHANGE CONTRACTS Once the deposit is paid, your agent will get you to sign the contract. The buyer signs an identical copy, and both are sent to the solicitors. If either party backs out, they are liable for the deposit.
SETTLEMENT PERIOD Once contracts are exchanged, the settlement period begins (normally 42 days). You can use this time to find another house (if you haven’t already), organise your finances, and move out.
SETTLEMENT The buyer pays the balance of the purchase price and picks up the keys. Normally your bank and solicitor will take their fees out of the settlement proceeds and send you a cheque for the rest. Your estate agent will probably take their commission from the deposit, and send you a cheque for the balance.
Marc Marano 0425 331 355 marc@oxfordrealesate.com.au
Oxford community support & involvement Oxford are strong supporters of the community which has supported us for almost 50 years. The Oxford local sponsorships include • NRL South Sydney Rabbitohs • Easts Rugby Union Club • Biaggio Signorelli foundation (helping finding a cure for Mesotrelioma ‘Asbestos Cancer’) • Starlight Foundation • NSW Rotary Club • The Cancer Council.
NRL South Sydney Rabbitohs
Biaggio Signorelli foundation
Marc Marano 0425 331 355 marc@oxfordrealesate.com.au
Easts Rugby Union Club
NSW Rotary
Cancer Council
Starlight foundation