Data Ethics 4 All

These are habits and principles which are difficult to develop unless you have done so via

experience and Coolwater gave me the opportunity to have this and improve myself beyond

the parameters of the projects I worked on. Learning about venture capital has made me keen

to work in dynamic industries and the exposure to a multitude of start-ups trying to solve many

of the most pressing issues the world is facing today has also given me hope for the future!

Matthew Campbell, Brasenose College, BA Economics and Management,

Brasenose College, First Year Undergraduate, remote working

Work Projects

As part of the project, my main task was to promote the

flagship youth program running a college essay writing

summer camp, primarily using social media. Beginning

with basic market research, I had to write draft

messaging, conduct market research, produce and

schedule a variety of content, and analyse its performance and impact. I managed to increase

core social media traffic across all platforms by 3 times, and the engagement rate by 41%. I had

daily meetings with my mentor Sam, who was very helpful and guided me through my tasks and

challenges.

Daily Life

With it being online, I was able to plan my day myself. This meant I could start at 9, have a midday break to go the gym, and then get back to work and finish around 6:30/7. I'd begin by

analysing previous post performance, then consult this week's to do list and continue going

through it. This would normally involve planning and producing content, taking learning points

from social media performance, and doing research to explore how to better reach the desired

audiences. Every day would end with a 30 minutes (ish) meeting with my supervisor where

we'd go over my work for the day and make a plan for the next.