Ozcetera, Issue 3

Oz Magazine’s monthly news from Georgia’s creative & entertainment industries.

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In this Issue: Ozcetera - p. 4 “Shooting the Elephant” - p. 10 Behind the Camera with Drew Props

Street Art around Atlanta - p. 14

PUBLISHERS: Tia Powell - Group Publisher. Gary Powell - Publisher SALES: Carolyn Richards - Sales Consultant, Randy Pecot - Sales Consultant EDITORIAL: Gary Powell - Ozcetera Editor MYRMIDON/IT: John Cleveland Sherman, III DESIGN: Christina Wills - Art Director, Sarah Medina - Design & Production CALL: 404.633.1779 • 800.705.1121 MAIL: 2566 Shallowford Road - Suite 104, #302 - Atlanta, GA 30345 www.ozonline.tv • www.ozmagazine.com Copyright © 2011, Oz Magazine. All rights reserved.

M . S O L O N G O

ABOUT THE COVER ARTIST,

SOLONGO MONKHOOROI

I L L U S T R A T I O N

“I’m an illustrator working out from Atlanta, GA. I paint and draw whenever i get a chance.

I am originally from Mongolia and took a journey to the States some years ago to pursue my career as an illustrator. I use a variety of mediums including acrylics, gouache, watercolors and ink. My work is inspired by traditional Tibetan and Mongolian art, stylized and highly detailed, mixed with the visual styling of the pop surrealism movement, and the otherworldly imagination of Hieronymus Bosch. I spend most of my free time with fellow artist friends discussing current projects and get inspirations from them, searching the internet for new projects and talents, making greeting cards, scrap booking, bike riding and visiting local galleries.”

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THE ELEVATION OF THE O Oxygen asked Elevation to help create an image campaign that really LIVES OUT LOUD! The process began in January when Elevation principal Stephen Cocks joined the Oxygen team and Stun Creative on set to offer his creative pointof-view. Diesel Effects and MMCB2, Inc. implemented a state of the art camera tracking system to capture footage. Grid references on the ceiling allowed for a Steadicam to capture many familiar Oxygen faces on green screen, including Paris Hilton and Aubrey O’Day. The team at Elevation then transformed the footage into Oxygen’s vision, placing the talent into a virtual stage inspired

by Oxygen’s signature ‘O’ shape.

A team of artists completed 3D animation and compositing in Cinema 4D, After Effects and Flame to create a world where Oxygen stars could “Live Out Loud” in their own way. Final spots include Bad Girls Club cast members on an animated roller coaster racing around the Oxygen ‘O’ and Dean McDermott pushing Tori Spelling on a swing shaped like the same ‘O.’ A 30-second spot showcases all of the Oxygen stars in a virtual world with camera moves that give each character their time to shine.

On the personnel front, originally from Flower Mound, Texas, Designer Kelcey Steele joins the Elevation staff.

Steele graduated from SCAD with a degree in Broadcast Design.

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THE A RT OF ARTS FUNDING

Designed and implemented by Play, a VTA Company, The Imlay Foundation recently launched its website. Prior to designing the site, Play created The Imlay Foundation’s logo, tagline and letterhead suite.

The foundation is devoted to financially helping non-profits in the Atlanta community. “What an absolute joy to work with The Imlay Foundation. They’re a generous group, who were looking for a unique way to tell their story,” says Creative Director Brett Player. The site streams over 15 videos, offers step-by-step instructions on applying for grants, and works seamlessly with smart phones and the iPad. In the past few months, VTA and Play have also provided production, design and various post production services for such clients as the “Archer” animated series on F/X, The Benson Company, ESPN, Miami Children’s Hospital, Spanx, TG Madison, Turner Broadcasting, The Weather Channel, Georgia Public Television, and Zoo Atlanta.

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BOB B CAT ON THE LOOSE Roger Bobb, Tyler Perry Studios supervising producer and Executive Vice President, is leaving TPS to launch Bobbcat Films. Bobb announced his plans in an email to the entire staff at TPS. His experience there included 11 films, 222 episodes of “House of Payne,” and 140 episodes of “Meet the Browns.” Bobb will be President of Bobbcat Films, his new film and television production company. His time with TPS should give him access to many decision-makers at Lionsgate, TBS and Debmar/ Mercury, among other production heavy hitters.

HIR E PROFILE HIRES CRAFTY VET Jennifer Hayes joins Hire Profile as Sr. Account Manager & Recruiter.

Hayes stood out because of her knowledge of marketing, advertising and account management, combined with her dedication to impeccable customer service and attention to detail.

Hayes began her career in New York City working in local promotions at PAX TV. In Atlanta, she gained progressive experience within the traditional, digital and broadcast marketplace working as an account supervisor at such agencies such as DENMARK: The Agency and Integrative Logic. In her 12 years in account management, Hayes led both online and offline marketing strategy and execution. At Hire Profile she will work on a mix of existing business with a special focus on serving the needs of advertising agencies.

In her spare time, Hayes is a craft-a-holic with a successful crafting blog. She designs stationery, upcycles jewelry, and will refinish any piece of furniture or home accessory that isn’t tied down.

WA R EHO USE EXPANSION IS ALL ABOUT PROPS Industry insiders are well aware of the tremendous influx of film and television crews in Georgia over the past year, a boon for businesses that serve the industry, including All About Props. Since the first of the year, the full-service prop house has doubled its warehouse space to expand its lines of fantasy, gothic, Egyptian, and garden props. AAP has also added extensively to its business collection of desks, business chairs, lobby furniture and business hand props to specifically serve its growing list of clients from feature films, TV Series, and TV pilots. In 2011, AAP has provided props to The Odd Life of Timothy Green, Vampire Diaries, “Partners”, Joyful Noise, The Walking Dead, and Magic Eye.

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Marta Prus

IT MOVES!

On her first attempt working in After Effects, Art Institute of Atlanta student Marta Prus was recognized with an AIGA Seed Award. AIA instructor Katie Obrecht created a Special Topics class focusing on After Effects, and Prus took her up on the challenge. Students picked Nina Simone songs and animated the lyrics. These were gathered and featured in a project titled “Nina Simone Experience.” Everyone had completely different approaches to the animation.

In addition to Prus, Devan Dieterle and Kenney Schnabel were also recognized. Prus states: “Although it was very difficult, it was a fantastic experience learning a new program and allows you to have a greater appreciation for animators.”

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A FEW HOLLYWOOD SURPRISES FOR VICTIMS

EXCELLENT PRESS

“Victims” creators David Hulbert and Ashley Colon claim all of the progress for their new series and franchise is in direct relation to the growth of resources and expanding pool of talent and crew in Atlanta. David Hulbert, executive producer and creator at Followme Productions, says the flexibility and diversity of locations in Atlanta and the Georgia tax incentives made it an easy decision when deciding where to shoot “Victims.” Anthony McHie, Executive Producer and writer/director at DIMpictures, seconds the sentiment. And ditto for Phillip Maxwell, executive producer and writer for RandM Productions.

“Had the state done away with the incentives, we likely would not be making “Victims” in Georgia.”

Congratulations to the Atlanta Press Club’s Awards of Excellence winners and the Journalists of the Year. The event brought together the top journalists from the Southeast region. These awards recognize excellence in reporting among peers and professional colleagues in the Atlanta area. Awards and Winners:

“Victims” plans to hire local comic book artists, musicians, clothing designers, actors and production crew. Five episodes, one being the pilot, will begin shooting later this year. Principals plan a few Hollywood surprises.

Large Print Circulation – News: Heather Vogell and Alan Judd, Atlanta Journal-Constitution; Large Print Circulation – Feature: Bill Rankin, Atlanta Journal-Constitution; Small Print Circulation – News: R. Robin McDonald, The Daily Report; Local Television – News: Dale Russell, WAGA-TV; Local Television – Feature: Dana Fowle, WAGA-TV; National Television – News: David Mattingly, CNN; Radio – News: Jim Burress, PBA/WABE; Online/Multimedia – News: Peter Prengaman, Associated Press; Online/Multimedia – Feature: Chandra Thomas, www.TheGrio.com; Photojournalism: John Spink, Atlanta JournalConstitution; and Opinion: Ann Woolner, Bloomberg.

The overall Journalist of the Year winners were Heather Vogell and Alan Judd, Atlanta Journal-Constitution.

ATLANTA CELEBRATES . . . PORTFOLIO REVIEWS The new and improved Atlanta Celebrates Photography Portfolio Review will occur on Saturday, October 1, 2011.

Sponsored in part by Turner Broadcasting and their “Turner Voices” initiative, the ACP Portfolio Review brings together curators, gallerists, editors and photographers for a full day of engagement and networking. Registrations for the Portfolio Review are juried, and applicants will need to submit 3-5 .jpgs with a brief artist’s statement for consideration. Registration closes at midnight, July 17th, and successful registrants will be notified by the week of August 1st.

Once accepted, the registration fee is $300. Click here to register!

Acceptance guarantees a minimum of five Portfolio Review sessions. A continental breakfast, snacks, beverages and coffee are included throughout the day. In the evening, there will be a reception where participants will show work to the general public and other reviewers. ACP also encourages local galleries, curators and art consultants to attend this reception.

There will be 17 reviewers. Confirmed reviewers so far: Brett Abbott, Curator of Photographs, High Museum of Art; Michael Itkoff, Editor, Daylight Magazine; Steven Kasher, Owner, Steven Kasher Gallery; Michael Kochman, Artistic Director, Image Management, Turner Broadcasting System; Alexandra La Faou and Gordon Watkinson, Co-Directors, Foto + Synthesis travelling exhibitions; Michael Mazzeo, Owner, Michael Mazzeo Gallery; Brenda Massie, Director, Hagedorn Foundation Gallery; Kevin Miller, Director, Southeast Museum of Photography; Jennifer Schwartz, Owner, Jennifer Schwartz Gallery; Anna Skillman, Owner, Jackson Fine Art; Katherine Ware, Curator of Photographs, New Mexico Museum of Fine Arts; and Wendy Watriss or Jennifer Ward, Artistic Director or Deputy Curator, FotoFest. Only 51 artists will be accepted, and each artist will receive a minimum of five 20-minute, face-to-face reviews. Registrants can select their reviewers, and ACP will make every effort to meet requests through a computerized matching system.

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OZ MAGAZINE IS BACK & BETTER! Visit www.ozmagazine.com for a list of places that you can pick up your copy for free!

DON’T MISS OUR UPCOMING AUG/SEPT ISSUE, THE CREATIVE INDEX! FINAL DEADLINE: JULY 1

The Creative Index is THE go-to source for creative professionals in Atlanta. Don’t be left out...

Visit www.ozonline.tv to get listed!

COVER: Georgia filmmaking’s economic impact FEATURE: Transmedia and advertising, part 2 PER DIEM: Local industry professionals share where they kick back in West Midtown.

FOR ADVERTISING RATES:

Call Tia Powell at 404.633.1779 or Randy Pecot at 404.633.1779; 678.266.0172 (cell)

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SHOOTING THE ELEPHANT W

e had just finished a bar scene in a popular 24-hour dance club in Midtown Atlanta, and the PAs were herding the extras off the dance floor and out onto Peachtree Street. The doors were cranked open to clear the fogger smoke so we could begin rehearsing the next scene before breaking for lunch.

I was halfway across the club’s dance floor, walking backwards toward the bar so that I could keep my eye on a super hot brunette in a form-fitting white dress. A strange rattle and the distinct feeling of a rather large thing pressing into my back suddenly halted my rearward progress.

I yelped, “What the hell is that??!!” before turning around to discover that I’d just collided with a rather large Panavision camera perched atop a rather large Chapman dolly being pushed by a rather funny Darryl Humber, one of the smartest dolly grips in the motion picture industry.

In an exaggerated version of his native Alabama twang, Darryl announced:

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“That’s what keeps this from being a Broadway Show, baby.”

That pearl of wisdom made the quote of the day on the call sheet, and of course it was the number one quote on the 2nd AD’s season-finale t-shirts. Darryl’s quote isn’t just funny, it succinctly describes the most fundamental law of filmmaking: motion pictures are only one camera away from being a rather expensive stage play… at least, that’s what the camera department would have you believe. You see, there’s a special machismo that can insulate a camera department from the rest of the crew.

Like jet pilots on an aircraft carrier, the camera crew knows that their cameras are the instruments through which the rest of the crew’s efforts are transformed into movie magic. The stereotype of the “cocky camera guy” exists for a reason, because, frankly, people on camera crews sometimes come across as self-absorbed pomposities.

The thing that amuses me, though, are the people in other departments who grumble about the attitude of the camera department, while being as self-absorbed Story continues on the next page...

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about their own department’s work. To be fair, it’s important for everyone to have a laser focus on his or her job, but in the process I think it’s important that we all need to step back from time to time to see the bigger picture, a picture I like to refer to as “The Elephant.”

There is an old, old story about three blind men and an elephant.

Each of the blind men touched a different part of the elephant and when asked to describe the elephant each had a different interpretation of the beast. The first blind man said, “It is a great and powerful snake!” for he held the animal’s wriggling trunk between his hands. The second blind man said “Why, it is a mighty pillar, surely one of the foundations of the earth itself!” for his arms were wrapped around one of the creature’s tremendous legs. The third blind man laughed and said, “Listen not to those old fools for this is a mighty ship of the sea”, for his hands felt the elephant’s enormous ears surging in the breeze.

Like the blind men in that parable, those of us who make up a film crew have a thousand unique views of The Elephant that we’re shooting; until we share our observations with each other we can’t really begin to understand the true nature of the beast. In the case of a collaborative work like a motion picture, “sharing” should translate to “understanding your fellow collaborator’s job and the challenges they face in that job”.

Listen not to those old fools for this is a mighty ship of the sea..

It i p o s a gr we e r f u at a n l sn d ake !

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, lar pil y t igh the a m of he t is one s of t i , y ly n W h s u re a t i o t s e l f ! nd h i fo u e a r t

So how much do YOU know about your co-worker’s jobs?

Back when I was still doing props, I was surprised at how often people on the crew would walk up and ask me if they could buy something from the set when the show was over, as if I knew a darned thing about the set dressing on the set. I was a prop guy, not a set dresser, but they didn’t know the difference. These weren’t people fresh to the business either, these were men and women who’d been in the industry for 15+ years and they had no idea exactly what it was that I did on set. When I began doing set design and art direction, I still encountered experienced people on the crew who honestly didn’t seem to understand my role in the process.

Natural curiosity began to make me wonder how widespread this interdepartmental ignorance was, so I began talking to hairdressers about the art department, to set dressers about the sound department, to publicists about transpo… and the result was that nobody seemed to know much at all about what their friends’ jobs actually entailed. After years of working side by side through the rigors of filmmaking there existed a remarkable amount of ignorance out there.

It turns out that camera guys weren’t being arrogant after all; they were simply guilty of the common crime of being so focused on getting their jobs right that they had no time to look around to see what everyone else was doing.

One of the most important “keys to the industry” that I hand to aspiring filmmakers is the advice to “learn everybody else’s job;” observe other departments in action, ask questions about why they do things certain ways, find out how their job affects their fellow departments and which departments have an impact on theirs, and then ask a few more questions.

Keep asking questions! The Elephant is complicated; it requires a lifetime of observation.

But the more you know about everybody else’s job, the better you become at your own job.

Please write that last bit down, it’s going to make you a lot of money in the future and I’m expecting my standard 3% cut.

You know I’m just kidding, right? They really were pompous. Special hug to all my friends in camera, somebody has to bust your chops. ;)

Andrew Duncan, known in the motion picture industry as “Drewprops” has been writing about the craft of filmmaking from the inside out since the mid-1990s. His confusing and often embarrassing stories from behind the scenes provide a unique insight into the craft of filmmaking from the perspective of the shooting crew, artists and designers who bring your favorite films to life on the big screen!

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photography by christina wills

Atlanta is exploding with brilliant (and not so brilliant) street art.

This is a photographic exploration of some of the graffiti around our city.

The following photos barely scratch the surface.

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above: pearl street - cabbagetown below: krog tunnel - cabbagetown

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above: wylie street - reynoldstown below: wylie street entrance to krog tunnel - cabbagetown

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boulevard ne - old fourth ward

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entrance to krog tunnel - cabbagetown

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entrance to krog tunnel - cabbagetown

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pearl street - cabbagetown

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above: krog tunnel - cabbagetown below: “hidden� parking lot off colquitt avenue - little five points

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the earl - east atlanta village

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“hidden� parking lot off colquitt avenue - little five points

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above: euclid avenue - little five points below: colquitt avenue - little five points

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above: “hidden� parking lot off colquitt avenue - little five points below: wylie street - reynoldstown

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east atlanta village

chester avenue, se - reynoldstown

above: wylie street - reynoldstown below: east atlanta village

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colquitt avenue - little five points

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above: colquitt avenue - little five points below: wylie street - reynoldstown

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above: “hidden� parking lot on colquitt avenue - little five points below: wylie street - reynoldstown

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wylie street - reynoldstown

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wylie street - reynoldstown

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“hidden� parking lot on colquitt avenue - little five points

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wylie street - reynoldstown

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above: “hidden� parking lot on colquitt avenue - little five points below: wylie street - reynoldstown

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www.ozonline.tv • www.ozmagazine.com

Creative Index 2011!

August/September 2011

The go-to source for the creative visual media industry in Georgia

¶

Final Listing & Art Deadline: July 1, 2011

Don’t be the best kept secret in the creative world!

Atlanta is a creative powerhouse. Show the world that you are a power in Atlanta.

Categories ADVERTISING & COMMUNICATIONS

Set Construction

Art Schools and Workshops

Ad Agencies

Stock Photo Agencies

Art Supplies

Marketing Firms

Studio/Stages

Audio Visual and Lighting Equipment

Public Relations

Stylists (food and product)

Camera Repair

Social Media

Stylists – Wardrobe

Caterers Computer Support Services

PHOTOGRAPHY

ART & DESIGN

Equipment and Supplies

Art Directors

Foam Fabrication

Electronic and Digital Imaging

Hair Stylists

Design - Graphic/Web

Location Scouts

Illustrators

Make-up Artists

Paper Suppliers

Photo Labs

Print Production Management/Brokers

Photographers

Printing Companies

Photographer’s Assistants

Writers

Photo Producers/Coordinators

Computer Training Creative Staffing and Resources Event Planners Exhibit and Display Florists Insurance Interior Designers Modeling and Talent Agencies Party Rentals and Supplies Prop Suppliers Specialty Items

Prop Builders

ALLIED SUPPORT

Transportation Rentals

Prop Stylists and Buyers

Animal Talent

Voice-Over Talent

Scenic Artists and Backdrops

Associations

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Web Hosting

To get listed, go to www.ozonline.tv

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Call Gary Powell or Randy Pecot at: 404.633.1779 for additional information.

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