PAOLA RIOS
B r a n d i n g
F A S M 2 2 0 | D i g i t a l P r e s e n t a t i o n Te c h n i q u e s P r o f. O s c a r B e t a n c u r
moc
ck up
i n s p i r at i o n
s t at e m e nt
key w o r d s
INDEX
05 08 10
final desgin
letterhead process
branding process
color
process
15 19 25 30 33
KEY WORDS
Modern Bold Minimal Timeless Authentic
mood board
STATEMENT
It is the feeling of satisfaction when simplicity embodies the modern style. It is bold and captivating ; a timeless stamp that one is able to remember subsequently.
INSPIRATION
brand inspiration
logo inspiration
font inspiration
letterhead inspiration
PROCESS
initial sketches
digitized logos
PAOLA RIOS
FA S H I O N M A R K E T I N G
PAOLA RIOS fashion marketing
PAOLA RIOS
FASHION MARKE TING
PAOLA RIOS fashion marketing
PAOLA RIOS fashion marketing
O L A P A
a
i o n s h
P
L A A O
O L A PA
n
g
f
R I O S
m a r k e
PAOLA RIOS fashion marketing
t
i
R I O
S
R I O S
logo exploration
COLOR
color palettes
color exploration
PAOLA RIOS fashion marketing
PAOLA RIOS fashion marketing
PAOLA RIOS fashion marketing
PAOLA RIOS fashion marketing
P
fa
O L A P A
O L A P A
P A
R I O S
R I O S
R
PAOLA RIOS fashion marketing
AOLA RIOS
ashion marketing
PAOLA RIOS fashion marketing
PAOLA RIOS fashion marketing
PAOLA RIOS fashion marketing
O L A
O L A P A
O L A P A
I O S
R I O S
R I O S
BRANDING PROCESS
business cards
back
front
PAOLA RIOS fashion marketing
7 87- 6 3 4 - 3 4 8 1 paolamrios.santiago@gmail.com paolamrios.com
PAOLA RIOS fashion marketing
7 87- 6 3 4 - 3 4 8 1 paolamrios.santiago@gmail.com paolamrios.com
O L A PA
PAOLA RIOS fashion marketing
R I O S
7 87- 6 3 4 - 3 4 8 1 paolamrios.santiago@gmail.com paolamrios.com
back
front O L A PA
PAOLA RIOS
fashion marketing
7 87- 6 3 4 - 3 4 8 1
R I O S
paolamrios.santiago@gmail.com paolamrios.com
O L A PA
PAOLA RIOS fashion marketing
7 87- 6 3 4 - 3 4 8 1
R I O S
paolamrios.santiago@gmail.com paolamrios.com
PAOLA RIOS fashion marketing
PAOLA RIOS fashion marketing
paolamrios.santiago@gmail.com 7 87- 6 3 4 - 3 4 8 1
paolamrios.com
PAOLA RIOS fashion marketing
PAOLA RIOS fashion marketing
paolamrios.santiago@gmail.com 7 87- 6 3 4 - 3 4 8 1
paolamrios.com
email signature
LETTERHEAD PROCESS
letterheads
PAOLA RIOS
fashion marketing & management
EDUCATION
EXPERIENCE
Communication Organization Teamwork Leadership Promotion
LANGUAGES
AWARDS
(787) 634-3481
paolamrios.santiago@gmail.com
PROGRAMS Urb. Ponce de Leon 23 St #166 Guaynabo, PR 00969
paolamrios.com
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Id
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PAOLA RIOS fashion marketing & management
Date Individual's Name Job Title Name of Organization Street Address City, State Zip Code Dear Mr./Ms. ________________________________: First Paragraph: State the reason for writing. Name the specific position or type of work for which you're applying. Mention how you learned of the opening. Second Paragraph: Explain why you're interested in working for this employer and specify how you're PERFECT for this position. Don't repeat the information on your resume. Include something special or unique about yourself that will benefit the employer. Remember, the reader will consider this an example of your writing skills. Third Paragraph: Mention that your resume is enclosed and indicate your desire to meet with the employer. You may want to suggest alternate dates and times, or simply advise them of your flexibility to the time and place. Include day and evening contact information. Include a statement or question that will encourage the reader to respond. Be sure to communicate your plan to follow up. You might state that you'll be in the area on a certain date and would like to set up a meeting, or you'll call on a certain date to set up a meeting. Finally, thank the employer for his/her time. Sincerely,
(Your Signature in blue or black ink) Your typed name Enclosure
(787) 634-3481
paolamrios.santiago@gmail.com
Urb. Ponce de Leon 23st #166 Guaynabo, PR 00969
paolamrios.com
PAOLA RIOS
fashion marketing & management
PAOLA RIOS fashion marketing & management
letterheads
PAOLA RIOS
fashion marketing & management
(787) 634-3481
paolamrios.santiago@gmail.com
Urb. Ponce de Leon 23st #166 Guaynabo, PR 00969
paolamrios.com
EDUCATION
EXPERIENCE
LANGUAGES
PROGRAMS
AWARDS
SKILLS
PAOLA RIOS
fashion marketing & management
(787) 634-3481
paolamrios.santiago@gmail.com
Urb. Ponce de Leon 23st #166 Guaynabo, PR 00969
paolamrios.com
Date Individual's Name Job Title Name of Organization Street Address City, State Zip Code Dear Mr./Ms. ________________________________: First Paragraph: State the reason for writing. Name the specific position or type of work for which you're applying. Mention how you learned of the opening. Second Paragraph: Explain why you're interested in working for this employer and specify how you're PERFECT for this position. Don't repeat the information on your resume. Include something special or unique about yourself that will benefit the employer. Remember, the reader will consider this an example of your writing skills. Third Paragraph: Mention that your resume is enclosed and indicate your desire to meet with the employer. You may want to suggest alternate dates and times, or simply advise them of your flexibility to the time and place. Include day and evening contact information. Include a statement or question that will encourage the reader to respond. Be sure to communicate your plan to follow up. You might state that you'll be in the area on a certain date and would like to set up a meeting, or you'll call on a certain date to set up a meeting. Finally, thank the employer for his/her time. Sincerely,
(Your Signature in blue or black ink) Your typed name Enclosure
PAOLA RIOS
fashion marketing & management
PAOLA RIOS
fashion marketing & management
letterheads
Urb. Ponce de Leon 23st #166 Guaynabo, PR 00969 (787) 634-3481 paolamrios.santiago@gmail.com
PAOLA RIOS
paolamrios.com
fashion marketing
EDUCATION EXPERIENCE
LANGUAGES
PROGRAMS
AWARDS
SKILLS
Urb. Ponce de Leon 23st #166 Guaynabo, PR 00969 (787) 634-3481 paolamrios.santiago@gmail.com
PAOLA RIOS fashion marketing
paolamrios.com
Date Individual's Name Job Title Name of Organization Street Address City, State Zip Code Dear Mr./Ms. ________________________________: First Paragraph: State the reason for writing. Name the specific position or type of work for which you're applying. Mention how you learned of the opening. Second Paragraph: Explain why you're interested in working for this employer and specify how you're PERFECT for this position. Don't repeat the information on your resume. Include something special or unique about yourself that will benefit the employer. Remember, the reader will consider this an example of your writing skills. Third Paragraph: Mention that your resume is enclosed and indicate your desire to meet with the employer. You may want to suggest alternate dates and times, or simply advise them of your flexibility to the time and place. Include day and evening contact information. Include a statement or question that will encourage the reader to respond. Be sure to communicate your plan to follow up. You might state that you'll be in the area on a certain date and would like to set up a meeting, or you'll call on a certain date to set up a meeting. Finally, thank the employer for his/her time. Sincerely,
(Your Signature in blue or black ink) Your typed name Enclosure
O L A PA
PAOLA RIOS fashion marketing & management
R I O S
PAOLA RIOS fashion marketing
letterheads
PAOLA RIOS fashion marketing
Urb. Ponce de Leon 23st #166 Guaynabo, PR 00969
(787) 634-3481
paolamrios.santiago@gmail.com
paolamrios.com
EDUCATION EXPERIENCE
LANGUAGES PROGRAMS
AWARDS SKILLS
PAOLA RIOS fashion marketing
Urb. Ponce de Leon 23st #166 Guaynabo, PR 00969
(787) 634-3481
paolamrios.santiago@gmail.com
paolamrios.com
Date Individual's Name Job Title Name of Organization Street Address City, State Zip Code Dear Mr./Ms. ________________________________: First Paragraph: State the reason for writing. Name the specific position or type of work for which you're applying. Mention how you learned of the opening. Second Paragraph: Explain why you're interested in working for this employer and specify how you're PERFECT for this position. Don't repeat the information on your resume. Include something special or unique about yourself that will benefit the employer. Remember, the reader will consider this an example of your writing skills. Third Paragraph: Mention that your resume is enclosed and indicate your desire to meet with the employer. You may want to suggest alternate dates and times, or simply advise them of your flexibility to the time and place. Include day and evening contact information. Include a statement or question that will encourage the reader to respond. Be sure to communicate your plan to follow up. You might state that you'll be in the area on a certain date and would like to set up a meeting, or you'll call on a certain date to set up a meeting. Finally, thank the employer for his/her time. Sincerely,
(Your Signature in blue or black ink) Your typed name Enclosure
PAOLA RIOS
fashion marketing & management
PAOLA RIOS fashion marketing
Urb. Ponce de Leon 23st #166 Guaynabo, PR 00969
(787) 634-3481
paolamrios.santiago@gmail.com
paolamrios.com
PROCESS
do’s
dont’s
typography PAOLA RIOS | NEVIS BOLD fashion marketing | Omnes Regular
logo exploration
do’s PAOLA RIOS fashion marketing
7 87- 6 3 4 - 3 4 8 1 paolamrios.santiago@gmail.com paolamrios.com
PAOLA RIOS
colors
fashion marketing
7 87- 6 3 4 - 3 4 8 1 paolamrios.santiago@gmail.com
RGB 51, 51, 51 CMYK 0, 0 ,0, 80 #333333
RGB 216, 180, 164 CMYK 0, 17, 24, 815 #d8b4a4 O L A PA
tagline fashion marketing
paolamrios.com RGB 222, 205, 197 CMYK 0, 8, 11, 13 #decdc5
PAOLA RIOS fashion marketing
R I O S
fashion marketing & management
7 87- 6 3 4 - 3 4 8
paolamrios.san
paolamrios.com
flat guide
PAOLA RIOS fashion marketing
7 87- 6 3 4 - 3 4 8 1 paolamrios.santiago@gmail.com paolamrios.com
AI O RSI O S P AP OALO AL R fashion marketing fashion marketing
7 87- 6 3 4 - 3 4 8 1
7paolamrios.santiago@gmail.com 87- 6 3 4 - 3 4 8 1 paolamrios.com paolamrios.santiago@gmail.com paolamrios.com
PAOLA RIOS fashion marketing
O L A PA
PAOLA RIOS fashion marketing
7 87- 6 3 4 - 3 4 8 1
R I O S
paolamrios.santiago@gmail.com 7 87- 6 3 4 - 3 4 8 1 paolamrios.com
paolamrios.santiago@gmail.com paolamrios.com
PAOLA RIOS
fashion marketing & management
PAOLA RIOS fashion marketing & management
RESUME & COVER LETTER
resume & cover letter
2015-2019
Savannah College of Art and Design (SCAD)
2011-2015
Assistant to the Director
2014
Bachelor of Fine Arts (BFA) Fashion Marketing & Management GPA 4.00 | Dean’s List
Hogar de Niñas de Cupey Filing grades, Organizing storage, Designing manuals & Tutoring
Floor Manager
Christmas Bazaar Assembeling participant stores, Styling table displays, Managing dressing rooms & Exceding sales goals.
2017
Career Fair Volunteer
SCAD Career Fair Arranging displays, Scheduling interviews, Assisting business agencies, Advertising brands, Connecting clients with companies
2014-2015 Spanish
National Honor Society United States of America
French
English
2015
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Business Medal Guaynabo, PR
2015-2017
SCAD Dean’s List
2015-2016
Drawing and Design
Seven Consecutive Quarters SCAD
Pieces Exhibited SCAD
September 27, 2017 URBN Hiring Team URBN 5000 South Broad St Philadelphia, PA 19112-1495 Dear URBN Hiring Team: I was excited to see an opening position as an Assistant Buyer in the URBN Central Offices in Philadelphia, PA. I am currently pursuing a Bachelor degree in Fashion Marketing & Management. I have had experience as an Assistant to the Educative Coordinator in the ‘Hogar de Niñas de Cupey’ and as part of the work team of the SCAD Career Fair. From this experience, I gained networking skills and presentation techniques. I wish to gain more expertise by joining URBN’s creative team while simultaniously bringing new ideas and opportunities to the company. My eye for design, knowledge in current trends and ability meet goals will be maximized and I will be honored to help Anthropologie and URBN achieve its company goals as part of its team. I have included a digital copy of my resume and portfolio in this message. You may be able to reach me at the following number (787) 634-3481 during the day. I very much hope that you will look favorably upon my application by recognizing my enthusiasm, talents in the field of Fashion Marketing and my future potential. I greatly welcome any chance to further discuss the opportunity of this position. Sincerely, Paola M. Ríos Santiago Enclosure: Resume Portfolio