UX Design
Interaction What’s interaction?
1.- Simple meaning: Actions between two ore more objects, persons, etc... 2.- Psychology: The human is known as a social creature, so interactions is our way to create our culture, knowledge, evolution. 3.- Technology: The result of using any tool.
UI Design What’s an interface?
The medium that we use to interact with something.
The UI Design objective:
Create interfaces that generate interest in the users to keep them using our tool, and stimulate their cognitive growth through intellectual, recreational and emotional ways.
UX Design “User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. “I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system...” - Donald Norman
Starting a UX Project Find the problem
People will give you ideas and solutions, but no one’s gives the problem to solve. We need to find it.
Define the problem to solve
Foundational research The role of Foundational Research is to either prove or disprove your assumptions as fast as posible.
User Needs
THE PROJECT GOALS
USER NEEDS
SWEET PLOT
BUSSINESS GOALS
UX Workflow Low Touch
High Touch
U n d e rsta n d
Exp lo re
Va l i d a t e
Wh at ca n i m a ke to help?
Wh at a re t h i n ks l i ke ? I t h i n k t h ey a re l i ke t h i s . . .
Does our solution wo r ke d ?
THINK BIG!
Prototyping Tools Prototyping tools are actually communication tools.
Low Fidelity
High Fidelity
Less Design Less Detail
More Design More Detail
The tool you are good at.
The best tool.
The perfect tool.
This applies to everything!
Best Practices
by Travis Neilson (Google UXD and Researcher)
For Researching
1.- RESEARCH! 2.- Test risky concepts early. 3.- Balance qualitative and quantitative research. 4.- Partner with a researcher if it’s possible.
For Tools
1.- Understand that all UXTools are communication tools. 2.- Balance proficiency with precision. 3.- Be flexible. 4.- Speed is the killer feature.
For Testing
1.- The best is disprove your idea. 2.- Look for the unexpected and unexplained. 3.- Be involved in testing. 4.- “Go for the low hanging fruit” The less you can do to get big improvements.
P E R S O N A S THE FINAL USERS
S A R A
J A C K
S U S A N
Bio
Bio
Bio
Needs
Needs
Needs
Goals
Goals
Goals
Skills
Skills
Skills
Thank’s!