My Perfect Pitch EPSON printer
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My (Perfect) Pitch
why?
FREUD: I think in Epson as a need. Is the cheapest printer and I don’t buy original ink. Every time I print something, I know I’m spending money, but then I think I will read better.
why not?
EPSON and the real ME
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=
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= The Creator
Invention, dreams, enduring value. If you can imagine it, it can be done.
= The Everyman
Equality, loneliness, connection with others. Goal: To belong, fit in.
Innovator, Thinker
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•change leader •independent •mature •practical •look for durability, functionality, and value
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=
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Everyman
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Creator
Innovator, Thinker
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?
= The realist innovator.
Motto: If I can imagine it, it can be done. It is a matter of team work.
Desire: To create something of enduring value for humanity and share it for free.
Gift: Creativity and imagination. Realism, empathy.
Realist innovator insights
Insight 1: I was I imitate creators to be one of them.
Insight 2: I am I can’t make my dreams come true alone. With your help, I will.
Insight 3: I will be I want to change society and empower people.
My current insight + EPSON benefit for me =
Big idea!
I can’t make my dreams come true alone. With your help, I will.
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Meet my needs of the day
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& ME
TRUE PARTNERS
Storytelling: 1.I have daydreams, fantasies, flashes of inspiration. 2.Because I don’t share them - I think nobody understands them, I feel lonely and misunderstood. 3.I team up with others (EPSON) that would help me make my dreams come true. 4.It’s a matter of team work.
Strategy: To team up with others (EPSON) would help me make my dreams come true.
Desire: To create something of enduring value for humanity and share it for free.
Fear: To be mediocre. To be exiled or rejected, to stand out from the crowd, to feel different.
Gift: Creativity and imagination. Realism, empathy, lack of pretense.
Trap: Extreme perfectionism. To give up my dreams in an effort to blend in, in exchange for a superficial connection.
Shadow: I do what others want me to do to be part of the group, and that makes my life a drama because I feel misunderstood.
True partners It is a matter of team work. To team up with others that would help me make my dreams come true.
Actions:
Realist innovator
? =
& ME
True Partners
& ME
True Partners
& ME
TRUE PARTNERS
& ME
TRUE PARTNERS
Thank You!!