Research and Analysis
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Heartbit.com • Mission • Target markets • Media • Competence • Strengths & weaknesses • Statements
what is heartbit.com?
web based social network Members Club
what would you find at Heartbit.com?
news
community
why heartbit.com?
how will it work?
fresh news about clubbing join the community
pablo
*****
why become a member?
• • • •
Privileged club Customised information Free entrances VIP treatment
and so on!
why will clubs like to become part of heartbit.com?
• • • • •
Flow of customers Free publicity Give customised treatment Receive feedback Worldwide
because
a Happy Customer Returns
opportunities
economic analysis • • •
Reach new customers Profitable market Economically dependent
target audience
Generation Y
http://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtml
Generation Y • • •
80 million. Diverse Tolerant
(USA)
Generation Y Baby Boomers Gen X Gen Y
Gen Y 73,000,000
Gen X 43,000,000
Resource Interactive www.resource.com
Baby Boomers 78,000,000
Generation Y • • • •
Computers at home, 500-channel TV Multi-tasked Totally plugged-in Create their own world
unique consumers Books Tv Radio Phone Internet
Phone 14%
Internet 30%
Radio 21% Books 11% Tv 24%
Source: Harris International
Generation Y •
23 years of their life online
1/3 of their lives!
Generation Y •
$100/week
(USA)
Generation Y • • • • •
Over-managed Convention Word of mouth Trends Don’t want to grow up
• • • • • • • •
what they want Authentic brand and continuous influx of new products. Original, limited editions. 3 week cycles (at least). Stimulate with fresh news and merchandise stories to create the “did you see that?” Be listen and get involve. Control interaction, are impatient. Buy products in different combinations. Create entertainment media to be shared. Feel special.
while online Homework 13%
Listen music 20%
Radio 13% 1% Read 6%
Eat 19% Tv 14%
Phone 13%
Source:  Harris  International
exchange students
Erasmus students from 5 different countries gathering at a party http://www.esn.org
exchange students Erasmus Student Network (ESN) is one of the biggest interdisciplinary student associations in Europe
exchange students • • • • • • •
33 countries 150.000 students Popular First time living abroad Leisure Profit of their sieving People like them
social networks
“Human interaction in a virtual world� instant communication
http://www.cbsnews.com/stories/2004/10/01/60minutes/main646890.shtml
example of a social network diagram
how does them affect companies? • • • •
Misunderstand Customers into partners Blogs Unhappy customer
Customer Clubs and loyalty cards
Daemon Quest. “Loyalty, ProIitability and Churn Report”.
Customer Clubs • • •
Linking the client to the company Aware of their value Intelligent
competitors
www.clubzone.com
www.clubzone.com user ages 18 - 21 21 - 25 26 - 30 31 - 35 35+
18 - 21 8% 21 - 25 48%
35+ 5% 31 - 35 10%
26 - 30 29%
Site stats provided via Google Analytics.
www.clubzone.com gender Male Female Male 55%
Female 45%
Site stats provided via Google Analytics.
www.clubzone.com Unique Visits: 1.2 - 3 million per month (seasonal variance) Impressions: 15 million per month
Site stats provided via Google Analytics.
www.likeme.net
www.goldendesigner.net/
strengths/weaknesses
strengths • • •
There is nothing like Heartbit.com Heartbit.com thinks big, Heartbit.com thinks worldwide Heartbit.com is a mix
weaknesses • • • •
Many registered users Own life made by its members Agglomeration Derisive comments
statements
participation members will become the heartbeat that moves the community
exclusive Heartbit.com members will feel, as they are, part of an exclusive Club
desirable people will like to get the benefits that members has
original Heartbit.com is a mix between nightlife and social networks with a real members club that get real benefits. No such a mix has being yet created
simplifyed Heartbit.com just bring solutions
Hutbit.com
you own the night
must do
how they are • • • • •
Smart Learn quickly Don´t tolerate waiting Rely on social networks to take decisions Positive
must do • • • • • • •
Stimulate Engage Listen Be original Alternative methods of paying User friendly interface Communal connection
thank you!