2016 Marketing Book

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CREATING A DISTINCTIVE BRAND EXPERIENCE FROM DESIGN TO PRODUCTION


In the world of many options, we can now say we provide them all – under one roof!

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More for you in

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2016 will be an exciting year for Pacific Northern and our clients. With the consolidation of our facilities, we have increased our capacity, efficiency and social compliance! We are very excited to be a leader among the manufacturers in Southern China, when it comes to global environmental initiatives, as well as employee satisfaction and retention levels. In 2016, we had a 99% return rate from Chinese New Year which greatly contributes to our ability to execute complex production. As a custom manufacturer, we rely on the skill and experience of our workforce. We take pride in providing living conditions and working environments that meet global standards including air-conditioning in all on-campus dorm rooms, day care facilities, sports courts and computer labs for our labor force! Our goal is to be the employer of choice in Gaobu, China and the supplier of choice for the world’s leading brands.


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EXPERIENCE In our nearly 30 years of operation, we’ve refined

PROVIDING SOLUTIONS FOR THE WORLD’S LEADING BRANDS

our process, developed our capabilities and built upon a deep understanding of operating in China.

CUSTOMER SERVICE Vertical

integration

has

positioned

us

to

handle every detail of your project from design concepts to manufacturing, all the way through transportation logistics.

EXPERTISE PN builds its expertise on the basis of diverse, multi-faceted and multi-cultural experience of its team members. Our people are our strength.

SOURCING PN Sourcing Teams, both in the US and in China, provide global outreach – finding materials that range from rare and unique to locally sourced and cost-effective.

RELIABILITY Manufacturing is done in our own facility – Ownership of our factory allows us to regulate production times, balance delivery schedules and guarantee product quality.


SERVICES

Visual Merchandising Store Planning Creative Design Mechanical Design Graphic and Printing Services World Wide Sourcing Customer Service Project Management Manufacturing Quality Assurance Warehousing Fulfilment Installation Services

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EDDIE LEE Chief Executive Officer

OUR TEAM We are here to help, guide, educate, trouble shoot and inevitably deliver – determined to exceed our customers’ expectations.

MIKE WHARTON President

FAQUEER AHMAD Chief Operating Officer

Our existing and new customers alike are regularly astounded by the level of employee commitment PN exhibits in all its locations world-wide. The PN team achieved decades-long

industry success by applying an innovative approach to design, a strong grasp of project management, tenacious problem solving aptitude and effective multilingual communication skills.

JOHNATHAN SANDERS VP, Creative Design & Business Development 10


SHAWN CARR

ANDY SMITH

KELLY JANDRUCKO

CINDY CLIFFORD

BETH PETERSON

CAROLYN BACHMANN

CELINE ORHON

GREG BREVIK

Account Executive

Account Executive

SHAMOUS ELLINWOOD

DEBBIE MYRES

AMANDA HAMMOND

TARA DURR

TAEKO LANSANGAN

BRIAN HAHN

Vice President, Product Development

Account Executive

Account Executive

Account Executive

Account Executive

Account Manager

Account Executive

Account Manager

Account Executive

Account Manager

Account Executive

Account Executive


Our Collaborators

CLIENTS 12

PN’s business model is not just about completing projects, but about building long term partnerships.



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1 Retail apparel and leather goods displays Blackened rolled steel

The Michael Kors materials challenge included rolled steel “wire frames� that create a clean segmented retail merchandising environment. 14

We also tackled the look of marble without the cost or the weight in water surface creation.


3D metal polished logo

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Store door handle

Acid etched grey mirror

Polished logo

Polished stainless steel frame

Statuarietto marble

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High polished stainless steel retail displays Reversible base

High polished

Magnetic acrylic graphic holder

stainless steel

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Marble shoe block Statuarietto marble Varying sizes for unique display options

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4

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Polished stainless steel, ebony Macassar laminate, back lit acrylic and laminated diffusion glass table tops all add up to the clean lines for this store installation.


Cherry wood veneer Rustic faux metal Silk-screened logo Clear acrylic shelves A distressed masculine aesthetic 18


Cherry wood veneer Rustic faux metal Clear acrylic shelves Chrome Mid-century modern inspiration


We breathe in a client’s brand DNA and exhale the collaborative efforts to bring brands to life in the retail space. We understand the importance of brand consistency across all channels from optical licensing to shop-inshop to full retail store environment.

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This modern, elegant display system is designed for a complete walk-around showcase. The platform’s pitch angles jewelry to catch customer’s eye from afar while showing product clearly from above. Clear acrylic backboards with mirrored oil design create visual separation without

Modular design Finished in light gray leatherette and textured gray silk Clear plex with reflective silk screen pattern 22

obstructing the light. This design utilizes raw silk fabric in combination with traditional leatherette, playing on the juxtaposition of the reflective and matte surfaces. Trendy grays and minimalistic aesthetic generate the edgy feel of the modern retail environment.



Clear plex shelves Black and white acrylic High gloss black painted MDF Silk screen black logo

Glass mirrors Clear plex shelves Turntable on bottom Silk screen black logo Clear plex painted white 24



Worn brushed bronze painted MDF with champagne gold edges Gun metal painted finish

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Weighted base Light weight microcut slate-look risers Neckforms wrapped in suede Stainless steel pegs on back

Showing consistency in paint finishes to

on. Sourcing materials is key to us. Here,

emulate worn brushed bronze was a fun

the combination of the look of bronze with

challenge.

the appearance of slate executed in paper

Accustomed to being asked

for solutions to create the look for less weight and cost, this execution was spot

create a distinctive winner.


Matte black acrylic Clear acrylic doors Chrome locks Turntable on bottom Matte black powder coated metal accents

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Matte black acrylic Black EVA Etched logo Removable clean acrylic graphic holder 3D acrylic logo finished in white

Our understanding of the complexity working with multiple product lines guarantees seamless visual transition within one brand. Nixon’s branding, developed around the iconic movie “Star Wars”, is an excellent

example of a multi-product visual solution. All displays are designed in the same key, carrying the same octagonal shape and the same materials throughout various visual presentations.


Crystal Eyes optical displays evoke a sense of skiing and mountain adventure. Sleek lines, white finish, blue-colored ski-tracks - all speak to the avid sport enthusiast.

High gloss white finish

Brochure holder

Silk-screened logo and striping

White-washed wood

Clear acrylic shelves for seamless floating product appeal

Silk-screened logo and striping Top loading graphic holder Clear acrylic shelves for seamless floating product appeal.

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Lockable glass cases Multi-level display capabilities Unprecedented detail replication Molded and painted to mimic actual Boss watches

In addition to traditional display solutions, PN can push the envelope with large scale sculptural presentations. Unusual fixtures, such as this Hugo Boss Giant Watch, serve both as display units and as a Brand Ambassador in high-traffic environments.

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Laser etched logo Felt bottom

Rugged meets luxury. Rough hewn materials polished up bring the apparel brand’s essence into its licensed optical offerings.

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Painted cold-rolled steel Finished plywood with painted texture



Sleek and modern design solutions of traditional store fixtures: museum case, free standing floor mirror and stool. Polished stainless steel framing plays favorably against matte white leatherette fabric.

High-polished stainless steel High-gloss paint White leatherette Matching hardware Slide out drawers LED Lighting

High-polished stainless steel High-gloss paint White leatherette Matching hardware

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Open Sell Jewelry Table and Seating: By using a small footprint and being accessible from all angles, this multi-functional retail fixture set offers the flexibility to show a variety of merchandise from both the front and the back. Front

High-gloss paint White Leatherette Matching hardware Upholstered benches High-polished stainless steel Removable, adjustable ladders and bracelet bars

seating allows a handson consumer experience. Polished stainless steel and matte white leatherette finishes are carried though the entire collection of these retail fixtures to create a coherent environment.


This unique apparel rack combines hanging and folding sections. The center shelving unit is equipped with LED lighting to highlight the merchandise. The back wall of the center unit can be used as a graphic holder. Polished stainless steel and high gloss white paint seamlessly connect the garment fixture with other elements in this retail display family.

LED Lighting High gloss paint Clear & frosted acrylic Back wall can hold a graphic 36

High-polished stainless steel



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A combination of simple shapes, sleek lacquer finishes and the contrast of warm wood grain sets a “Tom Boy� casual weekend wear brand apart

Finished in solid maple with clear coating High gloss black edges High gloss white finishes Removable brass pegs Adjustable post Matte black powder coated bases


When you come to us, all your needs are handled in-house. Global ownership of operations maximizes PN’s control over your project’s quality and deadlines.

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CLIENT MEETING

DESIGN

PRODUCTION

LOGISTICS & FULFILLMENT


INSTALLATION

PROTOTYPING

PROCESS FLOW

ENGINEERING


Collaboration is key at PN. We speak development language.

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Client Meeting

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1 Bring us your product and we’ll help you understand how to merchandise it.

2 Bring us an idea and we’ll flesh it out for you and bring it to life.

3 Bring us your fully developed concept and we’ll engineer it and manufacture it for you.


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Design Design for us happens inside and

furniture and so much more.

outside the box or vacuum.

It

us, inspiration is everywhere –

comes from everywhere – different

watch a movie with one of us

mindsets,

and you’d see.

experiences,

skill-sets,

For

We look at set

interests, education, inspiration - all

design, cinematography, product

get pulled into the creative process.

placement,

We take the basics from a client’s

dialogue expressing or describing

marketing campaign, merge that

a space.

with product mix, colors associated with the brand, quantity of product to merchandise, budget, deadline, other general guidelines and run with it. We search keywords, design blogs,

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magazines,

architecture,

costume

design,



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Engineering

It’s critical that the design intent be conveyed to the engineering when developing a product. Therefore, our Creative team works closely with the individual or individuals working to create the construction drawings.

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Prototyping We believe strongly that a prototype must be a true representation of what the production piece would be like, so, we produce all of our prototypes in China using the same exact

techniques and machinery that would be used for production. We work to eliminate engineering issues during this process so that when it goes to production, there are no surprises.


PN-owned and operated state-of-the-art manufacturing facilities.

Our sales team collaborates closely with our facility in China allowing us to work on your projects 24 hours a day. The

skills

and

knowledge

of

our

devoted team members are the key to our success as a leader in the industry.

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Production

PN has high QC standards. We have dedicated line management that works off of control samples and manage the line team throughout the entire production process. Owning our own manufacturing facility is important to us. You could call us control freaks. We don’t and won’t relinquish control of the

steps needed to take a project from concept to a production piece. Quality control is critical to us and projects are monitored every step of the way from the receipt of raw materials through production. This ensures that nothing is packed and shipped without being carefully reviewed.


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Logistics & Fulfillment

We manage the shipping and fulfilment needs for our clients on a case by case basis. No two clients are the exact same in regard to their needs here. We can warehouse product, ship to our clients’ warehouses, deliver to a

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freight forwarder, drop ship around the world, warehouse product for pick and pack at a client’s request, provide inventory reports with minimums and maximums for par (if an ongoing program) and so much more.


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Installation PN provides on-site consultation for store set-up and fixture implementation. Our knowledgeable team can assist with store set up and installation to ensure that everything is correct.


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BIG IG step


Welcome to our new factory PN’s world of manufacturing endeavors. The already comprehensive range of PN’s production capabilities continues to constantly grow and evolve, pushed by the ever demanding needs of our clients. While keeping abreast of the creative

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challenges, we are taking the lead in environmentally conscious production processes. The new installations include waste water treatment, noise control, and VOC reduction, just to name a few.



Vast open manufacturing spaces offer flexibility of projects’ processes and efficiency of production time lines.

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Our new facility spans over 430 thousand square feet of manufacturing space, designed to incorporate a full range of industrial processes from metal work to paint, from plastics to fabrics, and beyond. 58



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CAPABILITIES & EQUIPMENT


Milling Machine

Flame Polisher

Bending Machine

Polishing and

including Hydraulic

Buffing Machine

Punching Machine

Acrylic Cutting

Belt Grinding

Machine

Paper Cutting

Humidity and

Machine

Temperature Testing

Hydraulic and

Electrical Safety

Standard Plate

Testing

Shears Arc Welder, MIG

Tube Cutter

Machine

Router Machine

Brushing Machine

Cold Press Machine

Welding Machine

Hardness Tester

CNC equipment

Saws: Sliding Table,

Lathe

Ultrasonic Cleaning

including wire,

Band, Precision

wood & metal

Panel, Double Head

Welder, Electro-slag

Die Cutting Press

Miter and Metal.

Tension Meter

Machine

Edge Bander

Sandblasting Cabinet

Drilling Machine

Spindle Moulder

Industrial Sewing

Square Auger

Jointing Machine

Laser Cutting

Wide Band

Machine

Sanding Machine

Vacuum Form

Wood Planer

Leather Cutting

Machine Hot/Foil Stamping Machine Screen Exposure Unit

Wood Profile Machine Multi Spindle Drilling Machine

Machines Computerized Pattern Sewing Machine Drencher Cabinet Paint Oven Air Compressor Light Booth

Threading Machine

Machine Sheet Cutting Machine


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ECO & SAFETY


Ecological responsibility was at the cornerstone of our building the new facility.

Ecological responsibility was at the cornerstone of our building the new facility. We have Improved ventilation and cooling systems in workshops, which brings in fresh air to our workshops cooling the air for worker comfort. We have ventilation directly over all Glue stations and carbon air scrubbers for Paint Booths, which reduces VOC emissions into the air. Ionized water dust suppression systems collect

dust produced by sanding painted goods, and ensures that paint dust is not released into the environment. We have variable frequency dust collection systems for wood shops and all dust is captured and recycled. We have “Variable frequency� energy conservation throughout the manufacturing spaces, which allows us to adjust the energy consumption based on the number of machines running at any given time. Our on-

site waste water treatment center is a multi-stage filtration system designed to remove contaminates from waste water. The final filtration is through live kelp. Then and only then is our waste water picked up by an authorized governmental agency for additional treatment.


1,400 employees in GaoBu Town, DongGuan, GuangDong facility 64


ON-CAMPUS LIVING PN is about so many things. Not the least of which is peace, harmony and reality of life on a factory campus. At PNC (PN-China), many of our workers live on campus. We have dormitory space for 1,100 with air conditioned rooms and private bathrooms. We provide 3 meals a day for those who want to partake,

offer daycare for children and bus them to and from school. We offer basketball and badminton courts, computer lab, a library and continue to add amenities for our workers. We’re proud of a return rate after Chinese New Year of between 93 and 99% every year.


USA Our team is dedicated to continuing our global success by collaborating with our clients.

Corporate Headquarters & Distribution Center 3116 Belmeade Dr Carrollton, TX 75006 Toll Free 888.888.5868 sales@pacificnorthern.com

Europe Sales & Marketing Office Villantipolis Villa 5RDC 473 Route des Dolines 06560 Sophia Antipolis, France Tel. + 31.5.48.65.90.56 europe@pacificnorthern.eu

China

Privately Owned Manufacturing Campuses Dongguan, China

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