PACIFIC San Diego Magazine Media Kit

T I K A I D E M 7 1 20

WHY WE DO WHAT WE DO...

PACIFIC believes San Diego is the coolest city in the country. PACIFIC exists to connect San Diegans with the best our city has to offer.

WHAT WE DO…

BellaTwins

The

NIKKI, BRIE AND THEIR NEW SHOW ON E!

+ ALSO INSIDE

The Whole Kit and KAABOO(dle) 40 New Restaurants 59 Concerts + DJ Shows 12 Art Openings Local Brews to Peruse Blind Date at Fashion Valley

the

art

issue APRIL 2014

SEPTEMBER 2016 PACIFICSANDIEGO.COM

pa c i f i c s a n d i e g o . c o m

10th Annual Dining Issue

10 Top S.D.

WIN $2,500 in Restaurant Gift Certificates

Chefs

(DETAILS PAGE 66)

CALL OUT THE

City’s Best

P.B.’s Culinary Clock Goes Tiki-Tock Getting Knotty at East Village’s Latest Brewery Fundraising the Bar: Elevating Industry Four Play: a (somewhat) Satisfying Blind Date

+ Also Inside:

WAYPOINT PUBLIC’S THE WAYPOINT BURGER

NOVEMBER 2016 PACIFICSANDIEGO.COM

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PACIFIC makes our advertising partners successful by exposing them to a vast audience of active, upscale, 25-44 year-old San Diego consumers.

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ART OPENINGS, CONCERTS + EDM SHOWS, STAND-UP COMEDY, MOVIE RELEASES, STAGE PERFORMANCES, BEER FROM HERE & OTHER YUMMY STUFF

HOW WE DO IT… PACIFIC empowers our advertising partners to reach this coveted demographic of San Diego consumers via:

PRINT SOCIAL MEDIA INTERNET E-MAIL STREET TEAM MARKETING EVENTS

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“WE CONTINUE TO GET A FANTASTIC RESPONSE TO OUR ADS IN PACIFIC — SUCH A STRONG RESPONSE, IN FACT, THAT WE’VE JUST BOOKED OUR TENTH ANNUAL CAMPAIGN. I F

432,000+ TOTAL AUDIENCE

83,000+ FACEBOOK FANS

30,000+ TWITTER FOLLOWERS

33,000+

INSTAGRAM FOLLOWERS

150,000 MAGAZINE READERS

36,000+

E-MAIL SUBSCRIBERS

100,000+

MONTHLY WEBSITE VISITORS

FEEL THAT PACIFIC TRULY REFLECTS SAN DIEGO.”—MATTHEW SPENCER, OWNER, SDCM (ANALOG, FIREHOUSE, VIN DE SYRAH, KETTNER EXCHANGE, THE GRASS SKIRT)

DEMOGRAPHICS PACIFIC reaches San Diego’s 25-44 yearold active consumers to accomplish the company’s primary business objective: making our advertising partners successful.

MAGAZINE READERS GENDER

86%

AGE

64%

22%

FEMALE

MALE

56% 44%

Under 21

21-34

INCOME Under $50,000

35-44

21-44

45+

Independent, third-party audience research conducted by

23% 27%

$50,000-$74,999 $75,000-$99,999

13%

1%

16%

$100,000+

34%

29%

FACEBOOK FANS GENDER

15%

AGE

6%

5% 18-24

25-34

35-44

45-54

5% 55+

3%

FEMALE

MALE

4%

5%

61% 39%

11% 17% TOTAL AUDIENCE (as of January 3, 2017) 82,654

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“PACIFIC HAS GROWN QUICKLY TO BE THE VOICE OF SAN DIEGO AND A VITAL PART OF OUR MARKETING PLAN FOR ALL OF OUR EVENTS. WE’RE EXCITED TO WO

Chili-marinated Tomahawk Pork Chop at Craft & Commerce.

ORK WITH YOU AND YOUR STAFF AND TRULY VALUE THE AMAZING RESULTS PACIFIC GENERATES FOR OUR CLIENTS.”—LAUREL MCFARLANE, OWNER, MCFARLANE PROMOTIONS

DISTRIBUTION PACIFIC’s strategic distribution methodology gives our advertising partners exclusive access to 25-44 year-old San Diego consumers everywhere they live, work, play, eat, shop and exercise.

RESIDENTIAL MAIL: 14,000 COPIES Every month, 14,000 copies of PACIFIC are mailed to residences in upscale San Diego neighborhoods from Downtown to Carlsbad. PACIFIC campaigns are more effective and cost 90 percent less than traditional direct-mail campaigns.

WAITING ROOMS: 1,000 COPIES Every month, PACIFIC is mailed to high-traffic waiting rooms: doctors’ and dentists’ offices, beauty salons, spas, etc. Imagine how many readers are exposed to the magazine at just one hair salon, and then multiply that number by 1,000.

20,000

COPIES PICKED UP

15,000 COPIES MAILED

35,000 TOTAL COPIES PER MONTH

450

DISTRIBUTION HOTSPOTS

RETAIL HOTSPOTS: 20,000 COPIES Every month, PACIFIC readers pick up their hometown magazine from 450 retail outlets across San Diego, including many of the city’s top restaurants, hotels, bars, boutiques, salons, coffee shops, gyms and other high-visibility locations.

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“WHETHER IT’S FOR HAIRSTYLING, TEETH WHITENING OR

E! reality stars The Bella Twins pose for the cover of PACIFIC’s September 2016 fashion issue.

R BOTOX, MY ADS IN PACIFIC GENERATE NEW BUSINESS FOR MY MISSION VALLEY MED-SPA AND SALON EVERY MONTH.”—VISHAL VERMA, M.D., OWNER, RE:VIVE SALON & SPA

2017 EDITORIAL CALENDAR PACIFIC serves as San Diego’s hip, cultural barometer, highlighting the Where, When and WOW! of America’s Finest City. Leading the conversation on the region’s dining, style, art, culture and entertainment for more than 150,000 progressive, fashion-forward and upwardly mobile consumers, the magazine delivers locally relevant editorial content created by the region’s top writers and photographers.

January February March April May June July August September October November December

10-YEAR ANNIVERSARY SEX, LOVE + MARRIAGE HOMEFRONT MUSIC ¡HOLA, MEXICO! BEACHES + WATER ACTION/ADVENTURE ART + PHOTOGRAPHY FALL FASHION AUTOMOTION DINING + LOCAL BEER HOLIDAY

march 2016 PacIFIcSaNDIEGO.cOm

PACIFIC’s 121st monthly issue.

And a little something on the side.

Design, décor and cool pads.

Indie, hip-hop, EDM… Let’s rock!

Tijuana, Baja + Margarita Month.

Make waves.

What a rush!

Look at that. Watch this.

What to wear… and where.

Cogito ergo vroom! What drives you?

You are where you eat (and drink).

3, 2, 1… Happy New Year!

“AFTER JUST THE FIRST WEEK OF EXPOSURE IN PACIFIC, WE WERE ALREADY GETTING A GREAT RESPONSE TO OUR AD. NOW, SIX YEARS LATER, WE KEEP GETTING NEW CALLS AND CLOSING DEALS WITH NEW PATIENTS. PACIFIC IS CLEARLY A PERFECT FIT FOR OUR UPSCALE LASER CLINIC.” —BROCK HECKMANN, MARKETING DIRECTOR, LASER AWAY Facebook “f ” Logo

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“WHEN I ADVERTISED A $2,750,000 HOME FOR SALE IN PACIFIC, I RECEIVED MORE QUALIFIED INQUIRIES THAN I DID FROM ALL OTHER LOCAL PUBLICATIONS COMBINED. I LOVE THIS MAGAZINE AND WILL CONTINUE TO USE IT TO ADVERTISE MY CLIENTS’ REAL ESTATE LISTINGS.”—RON FLETCHER, OWNER, FLETCHER COASTAL REAL ESTATE

PACIFICSANDIEGO.COM Whether searching online for things to do, liking a post on social media or going directly to the site for more photos and videos from stories they’ve read in PACIFIC magazine, more than 100,000 PACIFIC fans click through to pacificsandiego.com every month.

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“WE’VE GOTTEN A GREAT RESPONSE TO OUR AD IN PACIFIC. THANK YOU FOR DESIGNING SUCH A BEAUTIFUL AD FOR US. REALLY GREAT LOOKING MAG!” —TAL O’FARRELL, OWNER, WAHOO’S FISH TACO

PACIFIC commissioned artist Madsteez to paint this mural along University Avenue in North Park for the magazine’s April 2012 art issue.

“JUST LIKE PACIFIC, THE CATAMARAN SPA APPEALS TO AN UPSCALE CLIENTELE. I LOVE THIS MAGAZINE!” —MIKE STAPLES, GENERAL MANAGER, CATAMARAN RESORT HOTEL

STREET TEAM Want 30 geniuses at your next event? Call Mensa. But if you’re looking for up to 40 intelligent, marketing-minded San Diego go-getters (for an hour, a day or a month), call PACIFIC. Our illustrious Street Team will learn about your company, become your guerrilla marketing force and make you look and feel great. We’ll even throw in a couple geniuses for good measure.

“AS A LONG-TERM BUSINESS PARTNER, PACIFIC HAS DELIVERED THAT CORE 25-34 YEAR-OLD TARGET AUDIENCE. THROUGH OUR PARTNERSHIP, MILLERCOORS HAS BEEN ABLE TO LEVERAGE THE RELATIONSHIPS PACIFIC HAS WITH OTHER LOCAL BUSINESS LEADERS. THROUGH THE PAST FEW YEARS, PACIFIC HAS HELPED US GROW OUR BUSINESS AND INDUSTRY NETWORK THROUGHOUT SAN DIEGO COUNTY.” —BECKY LEON, SAN DIEGO FIELD MARKETING MANAGER, MILLERCOORS

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“PACIFIC HAS BEEN AN EXCEPTIO FOR SPECIAL EVENTS,

thE DINING ISSUE: wIN $2,000+ IN GIFt CERtIFICAtES!

COhN hEADS

DeaDpan CoMeDian

ANthONy jESElNIk

Meet the family behind San Diego’s dining dynasty

Takes a bite out of San Diego

FALL FASHION

MasterChef’s

NAtAShA CRNjAC, from reality

in Full Swing with golF Pro

Paige SPiranaC

TV to making serious dough

PlUS:

Chain of Gourmand Get a taste of what the city’s top chefs are eating The beach’s best fish tacos

ALSO INSIDE:

San Diego Street StyleS a FaShionable blinD Date 26 new reStaurantS San Diego Film FeStival (the 14th Sequel)

Seaport Village’s new restaurant Headquarters FOllOw ME: home recipe for short ribs and polenta San Diego Beer Week preview

NOVEMBER 2013 PACIFICSANDIEGO.COM

S E P T E M B E R 2 0 1 5 PA C I F I C S A N D I E G O . C O M

WISHFUL SHRINKING: a feast of food that won’t go to waist • PARLEZ VIEW: a Francophile’s Escondido

SEPARATED AT PERTH Visit San Diego’s sister cities down under and beyond

JACOB BELL: A former NFL star tackles life after football

thE

photography ISSUE

JANUARY 2016 PACIFICSANDIEGO.COM

PHOTO OF DOWNTOWN PERTH, AUSTRALIA

DÉJÀ VIEW

MLB ALLSTAR GAME PREVIEW PRIDE WELCOMES

Journey through hiStory, froM einStein to VietnaM to JiMMy Page anD giSele bünDChen

KESHA

HORSING AROUND AT DEL MAR COMIC-CON’S COMING! DEUX NEW FRENCH RESTAURANTS HOT AIR BALLOON BLIND DATE

PICTURE THIS

SCOTT EASTWOOD

San Diego, aS Seen through reaDerS’ eyeS

AMERICA’S NEXT ACTION HERO

JULY 2016 PACIFICSANDIEGO.COM

PhotograPher Mark Seliger PoSeS With hiS Portrait of kurt Cobain— Photo by tiM Mantoani

JANUARY 2012 PA C I F I C S A N D I E G O . C O M

Win $2,000 in restaurant gift certificates inside • Top Chef California’s Richard Blais San Diego

San Diego SAN DIEGO’S WHERE, WHEN AND WOW

SAN DIEGO’S WHERE, WHEN AND WOW!

OCTOBER 2011

chain of gourmanD

10 top S.D. chefs create America’s Finest feast

BRAND DIEGO Mural by Madsteez: Mark Paul deren “WEENzEE GIDDy Up’N ON TOp Of WEENOSAURUS REx” RAy STREET AT UNIvERSITy AvENUE, NORTH pARk COmmISSIONED by Pacific San Diego mAGAzINE, mARCH 2012

Chef Stephane Voitzwinkler duck confit at Mister A’s in Bankers Hill NOV EMBER 2 01 5 PacificSa nDiE go.com

thE Dining iSSuE

AUGUST 2013 PACIFICSANDIEGO.COM

9 LocaL Products with internationaL aPPeaL

APRIL 2012 PA C I F I C S A N D I E G O . C O M

PACIFICSANDIEGO.COM

ONAL MEDIA PARTNER FOR THE GRANT GRILL AND LOUNGE AT THE US GRANT HOTEL. THE CREATIVE COLLABORATION EXTENDS WELL BEYOND THE PRINT AD WITH OPPORTUNITIES E-MAIL MARKETING AND SOCIAL MEDIA CONTESTS THAT REACH SAN DIEGO’S YOUNG, UPSCALE AUDIENCE.”—VANESSA RANDAZZO, MARKETING MANAGER, THE US GRANT HOTEL

ADVERTISING RATES ts inside! free concert ticke

The Music issue

PRINT (monthly rates shown)

1 issue 3 issues 6 issues 12 issues

1/4-page

$1,100

1/3-page MAY 2016 PAciFicsANDieGO.cOM

1/2-page Full-page

PACIFIC provides hyper-effective, ultra-efficient ways to reach 25-44 year-old San Diego consumers.

$900

$800

$3,200 $2,900 $2,600 $2,300

Two-page (aka “Double Truck”)

$6,000 $5,300 $4,600 $4,000

Inside back cover

$6,300 $5,700 $5,200 $4,500

Inside front cover

$7,000 $6,400 $5,800

Back cover TO s.D.: DAVe MATTheWs BAND, MORe MusicAL AcTs cOMiNG ANTeBeLLuM, GOO GOO DOLLs, LADY JAcK JOhNsON, sWiTchFOOT, , FiFTh hARMONY AND MANY MORe! AeROsMiTh

$1,000

Call 619.296.6300 or email $1,400 $1,300 $1,200 $1,000 adswork@pacificsandiego.com $2,000 $1,800 $1,600 $1,400 for more information.

$10,400 $9,000

$5,100

$7,900 $6,900

*PACIFIC print campaigns are bolstered by high-visibility Internet and social media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com and posted on Facebook.

SOCIAL MEDIA

Magazine ad posted on Facebook Included with print campaign.

Call 619.296.6300 or email $250 adswork@pacificsandiego.com $500 for more information.

Twitter message Instagram post Facebook post/contest

EMAIL

($500 of investment used for boosting post)

$1,000

Email banner ad (square) $300

Call 619.296.6300 or email

Email banner ad (marquis leaderboard) $500 adswork@pacificsandiego.com Dedicated email

ONLINE

for more information.$2,000

Print ad published in virtual issue (with link) IAB banner ads Sponsored content Facebook “f ” Logo

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Included with print campaign.

Call 619.296.6300 or email $8 CPM adswork@pacificsandiego.com for more information. $600

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PACIFIC is published by The San Diego Union-Tribune.

“LA VALENCIA AD CAMPAIG

Actor Scott Eastwood (Clint’s son) spent a day with PACIFIC for the July 2016 action/adventure issue.

DVERTISES IN PACIFIC TO REACH A FRESH, YOUNG AUDIENCE, AND YOU GUYS SURE DELIVER! WHAT AN INCREDIBLE RESPONSE WE RECEIVED TO OUR MULTIMEDIA AND EVENT GN. PACIFIC IS THE PERFECT VEHICLE FOR LA VALENCIA TO REACH 25-40 YEAR-OLD ACTIVE SAN DIEGANS.”—KRISTEN POOLE, MARKETING COORDINATOR, LA VALENCIA HOTEL

P R o m o t I o n

P A C I F I C S D

San Diego

San Diego

barleymash executive chef

Kevin tempLeton

PROGRESSIVE BAR FARE TO SHARE MICROBREWS & FINE BOURBONS ORGANIC FOOD MADE FROM SCRATCH BARLEY BREADS BAKED FRESH WITH SAN DIEGO CRAFT BEER

Ziggy Marley

SUMMER DINING GUIDE PAGE 78

LovingLy dedicated to RichaRd WiLson interview and 1,000 free concert tickets inside Exclusive photogRaphy by WaLteR s. WiLson AUGUST 2014 PACIFICSANDIEGO.COM

WED D E C

Arrow star

30

VICE

Katrina Law

THU

ASHL EY

FRI

THE

31

JAN

01

CHAINSMOKERS SAT

takes aim at the Holidays

DEC

WA L L B R I D G E

ERIC

JAN

02

DLUX

T I C K E T S & V I P R E S E R VAT I O N S | O M N I A N I G H T C L U B . C O M | 6 1 9 . 5 4 4 . 9 5 0 0 D E C E M B E R 2 0 1 5 PA C IFIC S A N D IE G O .C O M

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