Good Earth Guide 2012

A PUBLICATION OF THE PACIFIC SUN

MAY 2012

Open 8am to 9pm Every Day

A Resource Guide to Everything GOOD EARTH has to offer

Good Earth Natural Foods • 720 Center Blvd., Fairfax, CA 94930 • 415-454-0123 ge@genatural.com • genatural.com • GoodEarthOrganicLunches.com

Mission Statement

Organic Evolution of Good Earth Natural Foods

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ince 1969, Good Earth has been committed to the health and sustainability of our community. We were founded with the dream of offering the very best quality and most organic food that we could find. Never content to simply accept the status quo, we have always pushed the envelope and tried to encourage food growers and manufacturers to produce food of higher quality. We believe that food is sacred and that organic food is a critical ingredient in the healing of our bodies and the planet. /

123 Bolinas Avenue for 31 years, 1969–2000.

1966 Sir Francis Drake Blvd. for 11 years, 2000–2011.

720 Center Boulevard, opened February 15, 2012.

G O O d E A r t h ’ s q u A L i t y s tA N d A r d s

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rganic runs deep at Good Earth.

We believe that organic foods offer us the best opportunity to heal our bodies and the earth, so throughout Good Earth you will notice that we “Go Organic.” If it is not organic, it must have some other redeeming quality that organic selections do not provide. Organic foods are grown in higher humus soils so they offer superior taste and nutrition.

Organic foods are grown without chemical pesticides so they are easier on us and other creatures. Organic foods are also Labeling Key Good Earth is committed to offering as much information as possible about the food we sell so our customers can make informed choices.

To help meet your dietary needs, look for these labels on our shelves.

1 2

based on manufacturer claim www.nongmoproject.org

2 THE GOOD EARTH GUIDE

the best way to avoid genetically modified organisms (GMOs).

We also believe that foods should be as close to their whole unprocessed form as possible. You’ll find most of our products are unrefined or unprocessed. Due to the popularity of some products that are processed (principally grains and concentrated sweeteners), we do sell them as long as they pass our organic standard. The fact that they are organic means that they are only mechanically processed—not by chemical means.

Raw

Vegan (no ani-mal products)

Whole Grain

Gluten Free

Produced Locally

Non-GMO Project Verified2

Contains Refined Sugar

Fair trade

1

All of the oils we sell are mechanically pressed and never hexane extracted. Unfor Unfortunately, there are some gray areas in products that contain oil as an ingredient. In the products we sell, if an item meets some special dietary needs (i.e. food allergies, gluten intolerance) we will tolerate these gray areas and continue to pressure the manufactur manufacturers to switch to cleaner alternatives. Our product standards include: • Mostly organic products in all departments • No hydrogenated oil (no trans-fats) • No non-organic refined white sugar • We do not sell bleached white flour because white flour is bleached with bromine • Products containing monosodium glutamate (Msg) will not be sold • No chemical food coloring • No chemical preservatives Please look for our labeling keys in every aisle. Our labeling found on our shelf price tags identifies raw, whole grain, locally produced, contains refined sugar, vegan, nonGMO Project Verified, and Fair trade. /

Please ride your Bike or Walk  Free Public Event Free Valet Bike Parking by Marin County Bicycle Coalition

GrANd OPENiNG PArty Saturday, June 2 • 11am–5pm 720 Center Blvd., Fairfax

Organic Food Great Music Kids’ Fun toward Zero Waste Event

Kids’ Fun All Day

Fairy Face Painting by Tatyana, Compliments of Good Earth

All Day

Kids Craft Table/Flag Making with Jen Jones, Flag Painting Contest

12pm–2pm

Clover Organic Farms’ famous CLO the Cow appearing

3pm–4pm

Tim Cain Kids Music, AwardWinning Children’s Recording Artist

Music schedule 11am–12:30pm

Keenan Webster, African Music

12:30pm–1:30pm

County Boys, Youth Marimba Quartet

1:30pm–3pm

The Prairie Rose Band, Cowboy Bluegrass Americana Music

3pm–4pm

Tim Cain, Award-Winning Children’s Recording Artist

4pm–Party’s End

Ron Dubin, New Orleans Sound

raffle to Benefit Fairfax Food Pantry Buy a raffle ticket for a chance to win 1 of 7 prizes. Raffle tickets will be sold on June 2 for $1 each, or 25 tickets for $20. Proceeds benefit the Fairfax Food Pantry.

Prizes include:

• Bike outfitted with a front basket and side grocery bags, value $800

• $100 good Earth gift Card • Earth Friendly Household Basket • Boiron Wellness Basket • Boiron Children’s Wellness Basket • Two EO Body Care Baskets

Contest for the Best Ten Good Earth Flags Paint a Good Earth flag (12" x 12") at Jen Jones’ flag making booth at our Grand Opening Party, and enter a contest for the 10 best Good Earth flags. Each of the 10 winners will receive a $20 gift card plus Good Earth t-shirt! Flags will be judged after the party, and winners will be notified on Monday, June 4 (please clearly print your contact info: name, phone number and/or email address on the back of your flag).

The winning flags will be displayed at Good Earth.

SEVEN WINNERS ANNOUNCED AT THE PARTY AT 3PM, MUST BE PRESENT TO WIN.

THE GOOD EARTH GUIDE 3

r A C h E L C A r s O N mother of our modern environmental movement (now Chatham University) as an English major but switched to study biology. In 1929, Rachel graduated magna cum laude and was admitted with a scholarship to Johns Hopkins University. Shel earned a master’s degree in Zoology from Johns Hopkins in 1932.

R

achel Louise Carson was born May 27, 1907, in Springdale, Pennsylvania, the youngest of three children.

She grew up in a modest farmhouse outside Springdale, just up the Allegheny River from Pittsburgh. Her time spent on her family’s 65-acre farm was divided between reading and exploring the land, forests and streams around the farm. Rachel’s childhood setting and the influence of her mother instilled in her a lifelong passion for nature.

She spent a great deal of time by herself, was considered a bit of a loner and was quite studious. In 1925 Rachel graduated high school at the top of her class. She entered Pennsylvania College for Women

4 THE GOOD EARTH GUIDE

Rachel’s immense abilities in both writing and biology won her a position with the U.S. Bureau of Fisheries in 1935 as the writer of the radio show “Romance Under the Waters.” The first woman to take and pass the civil service test, Rachel was hired as a junior aquatic biologist by the U.S. Bureau of Fisheries. Eventually, she became the chief editor of all publications for the U.S. Fish and Wildlife Service.

During the 1940s, Rachel began writing books on her observations of life under the sea. She resigned from her government position in 1952 to focus exclusively on her writing. Rachel had become concerned about the dangers of pesticides while still working for the Fish and Wildlife Service, but became more alarmed with the introduction of DDT in 1945. She observed abnormalities in fish and wildlife and saw impending danger for the overall environment. Rachel witnessed the proliferation of synthetic pesticides after World War II

and what she saw as the chemical industry’s disinformation about the safety of DDT. However, it was the USDA’s 1957 spraying of DDT to eradicate fire ants that was the impetus for Rachel’s years of devoted research for her book “Silent Spring,” published in 1962 as an expose on pesticides and environmental poisons.

“Silent Spring” documents the detrimental effects of pesticides, particularly on birds. Rachel was courageous amid fierce criticism and personal attacks on her professional credibility from the chemical industry.

During this time, she was also battling breast cancer and undergoing radiation treatment. In 1963, Rachel testified before Congress asking for new policies to protect human health and the environment.

She died from cancer in 1964 at the age of 57. Rachel Carson has been called the mother of the modern environmental movement. And she was a mother herself.

When Rachel’s sister died in 1936, Rachel and her mother raised her sister’s two orphaned children, and while writing “Silent Spring,” Rachel’s niece died and left a young son whom Rachel adopted. /

L O C A L A r t i s t s C r E At E PA i N t i N G s F O r r A C h E L’ s OrGANiC CAFE

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f you haven’t noticed already, we have four spectacular paintings in our new cafe named in tribute to Rachel Carson. Her portrait in the midst of rolling hills reminiscent of West Marin is beautifully captured in acrylics by Jen Jones, a talented Fairfax artist known for her stunning landscapes.

In addition to her portrait, Rachel Carson, Jen collaborated with her longtime friend and fellow full-time artist Lia May-Byrd to paint a triptych (work of art divided into three panels) that now graces our cafe wall. Jen created the majestic landscapes while Lia took delight in creating the expressive hands and foreground elements. Lia’s bold palette and masterful technique imbues three dimensionality and motion.

Jen and Lia’s triptych whimsically depicts an abundance of local produce in Fruit in Motion, the continuity between the presence of bees and farmers’ yields in Coffee Dream, and joy of fluffy Rachel Carson by Jen Jones pastries in Baked Flight.

So next time you visit Rachel’s Organic Cafe, take a moment to enjoy the art! /

suPPLEMENts & BOdy C A r E d E PA r t M E N t

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ith the expansion into our new store, we have brought forth the latest, most researched nutritional supplements and conscientiously formulated body care products available. We are very pleased to offer more selection to our customers.

Also, our new spacious area provides our community with a peaceful place to investigate ways to improve upon your health as well as the health of your loved ones. We have dedicated spaces for browsing through books, taking notes and leaving comments.

We have also expanded our bulk selection, green powder blends, and bulk probiotics to add to the value of our department.

The beautiful open layout allows for increased interaction with our customers and gives us a chance to do what we love to do best, chat with you about your health! /

"What's essential to me is supporting her completely, so good health is all she knows.

What’s Essential To you?

™

Na rdic tural No s

Sele ct

Ma

oducts pr

25

Fresh Organic Herbs Custom Formulas for The Immune System

y 2012

CLEANSING & DETOXIFICATION:

Colon, Liver, Kidneys, Blood, Lungs, Parasites and a Cleansing Program

CUSTOM FORMULAS:

Allergies, Colds, Flu, Cough, Arthritis, Parasites, PMS, Prostate, Constipation, Chronic Fatigue, Cancer, Hypoglycemia, Femopause, Femstration, Rednop

Call Renee for a FREE Consultation

800.684.3722

Committed To Delivering The World’s Safest, Most Effective Omega Oils™ nordicnaturals.com

www.ReneePonderHerbs.com

Now Available at Good Earth Natural Foods THE GOOD EARTH GUIDE 5

In t r o d u c i ng o u r new flo r al d epa r t men t

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e support local growers—the vast majority of our flowers and plants are California-grown, only a small percentage come from Oregon. We always offer local Full Belly Farm’s certified organic flowers when harvested.

But because of lack of availability, not all of Good Earth’s flowers and plants are organic.

If organic is not available, our flowers and plants are 100% Veriflora certified, an agricultural sustainability certification. Veriflora requires producers to minimize use of synthetic pesticides and fertilizers while integrating organic practices.

icnic Wit eP h m

Us

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Our goal is to have an organic floral department, and effect change in the floral industry by advocating for organic conversion. Good Earth is actively engaged with growers, guaranteeing that if they grow organic flowers and plants, we will buy them. While we work to procure more organic flowers and plants, please know that we have as many organic offerings as is currently possible. /

Enjoy Fresh Oysters at the Farm in our picnic area overlooking Drakes Estero

The heart of Point Reyes National Seashore.

Don’t forget your coolers!

Open Everyday from 8:30am to 4:30pm 17171 Sir Francis Drake Boulevard, Inverness 415-669-1149 • drakesbayoyster.com 6 THE Good Earth Guide

G O O d E A r t h O r G A N i C s O N A F A M i Ly B u d G E t

W

ould you like to know how to stretch your food dollars and become organically frugal?

With some planning and careful shopping, buying organic food can fit into a modest household budget.

fun, saves money and helps kids build great life skills too!

First make a list of all the staples you do have and look through your cookbooks, online and in your favorite resources for recipes to help you with meal planning.

Once you know what food is in your kitchen and have an idea of what you’re shopping for, here’s how to buy organic foods at Good Earth Natural Foods on a family budget: 1. Eat in season. Organic produce bought in season is priced lower, travels a shorter distance and tastes better. Good Earth has some amazing weekly organic produce specials.

2. Cook at home. It’s less expensive than going out to eat. If you have children, think of allowing each child to be the family chef once a week. Take her/him shopping for organic ingredients, watch them cook, and enjoy being served. It’s

3. Buy in bulk. Buying organic in bulk doesn’t necessarily mean you’re purchasing in huge quantities. On the contrary, you can buy as little or as much as you need.

Getting just the right amount reduces waste, thus reduces expense. Plus, bulk is more affordable and uses less packaging.

Tip: Re-use your empty glass pasta jars and fill with bulk organic oatmeal and organic raisins to make your kids an affordable wholesome breakfast.

4. Check out good Earth’s re-pack section, in the center of the store at the end of aisle four. We buy in large quantities from our suppliers and re-pack in smaller sizes to pass the savings onto you. Dried organic mangos are a kid favorite!

5. Make animal protein the side dish, not the main dish. Serve grass-fed meats, organic poultry and sustainable seafood in smaller amounts with a larger portion of organic vegetables and organic grains.

It’s more sustainable for the environment and your budget. Good Earth's Meat & Seafood prices are very competitive and our quality exceptional.

6. Check good Earth’s monthly sales sheet.

Stock up on non-perishable organic items on sale.

7. Compare fresh, frozen, dried and canned varieties of organic food for the best price.

8. Eat leftovers. Revamp organic leftovers and try to use everything when you cook.

We hope these tips help. Thank you for shopping at Good Earth and choosing to eat organic! /

Mary s Chic Mary’s Chickens hic t SincF t

Family Owned and Generations

Mary's Free-Range Chickens grow naturally with plenty of room to roam in a caring environment throughout the production process.

Mary’s chickens are cooled with a state of the art “Air Chill” system. Air Chill helps inhibit the spread of bacteria by keeping all of the chickens independent, and saves 30,000 gallons of

Gluten Free Raised Without Added Hormones Vegetarian Diet No Preservatives No Antibiotics Ever

WWW .MARYSCHICKENS. COM THE GOOD EARTH GUIDE 7

L i s t O F PA r t i C i PA N t s At G O O d E A r t h ’ s G r A N d O P Alaffia Sustainable Skin Care Alter Eco Fair Trade Chocolate Amy’s Kitchen Gluten-Free Shortbread Cookies and Candy Bars Bay Area Bee Company Fresh Local Honey Bija Organic Teas, Culinary Oils and Omega Truffles Boiron Homeopathic Medicines Bozzano Olive Ranch Organic California Olive Oil Capay Organic Organic Fruits and Vegetables Clover Organic Farms Organic Kefir, plus CLO the Cow Appearing from 12–2pm Columbia gorge Juice Organic Juices County Boys Youth Marimba Quartet, Music Performance 12:30–1:30pm DeVita skin Care Natural Skin Care Drakes Bay Oysters Sustainably Farmed Local Oysters Earl’s Organic Produce Organic Salad, Organic Grilled Corn and Organic Fresh Fruit EO Products Local Organic Body Care First Light Farm Organic Farm Information First Nutrients Nutrive Botanical Tonics for Energy, Stress, Immune, and Cold or Flu Flora supplements Omega Fatty Acid and Liquid Dietary Supplements good Earth Natural Foods Raffle to Benefit Fairfax Food Pantry, Winners at 3pm green Planet Water 100% Plant-Based Bottles of Water Kaia Foods/Alive & Radiant Food Kale Chips, Granola, Sprouted Seeds & Cookies Keenan Webster African Music by Multi-Instrumentalist, 11–12:30pm KeVita sparkling Probiotic Drinks Non Dairy, Organic, Raw, Kefir Derived Beverages Kids’ Craft Table/Flag Making with Jen Jones Good Earth Flag Painting Contest Lydia’s Organics Packaged Organic and Raw Foods Marin County Bicycle Coalition (MCBC) Free Valet Bike Parking 8 THE GOOD EARTH GUIDE

E N i N G P A r t y O N s A t u r d Ay, J u N E 2 , 1 1 A M t O 5 P M Mary’s Chickens Organic Air Chilled California Chicken McEvoy Ranch Organic Olive Oil, Organic Olives, and Organic Olive Oil Body Care Mighty Leaf Tea Hot and Iced Tea Navitas Naturals Blueberry Hemp and Cacao Goji Super Food Power Snacks Nicasio Valley Cheese Company Local Organic Farmstead Cheese No Hunger in Fairfax Information and Awareness Nordic Naturals Omega-3 Fish Oil and Essential Fatty Acid Supplements Organic India Hot and Iced Tea Prairie Rose Band Cowboy Bluegrass Americana Music, Performance 1:30–3pm Renee Ponder Herbs Custom Herbal Remedies and Immune Support Revive Organic Hand-Crafted Local Kombucha On-Tap Ron Dubin Music New Orleans Sound, Musical Performance 4pm–Party’s End sacred Chocolate Raw Stone-Ground Organic Chocolate sequoia Beauty Local Organic Facial Care smart Chicken Organic Sausages, Boneless Skinless Breasts and Thighs sorelle Paradiso Organic Olives and Organic Extra Virgin Olive Oil straus Family Creamery Organic Non-GMO Dairy suki skin Care Natural Skin Care sunFed Beef Organic Grass-Fed Northern California Beef, plus SunFed Cowboys sustainable Fairfax Education, Activism, Conservation, 2012 Zero Waste Theme Tatyana’s Magic Brush Fairy Face Painting, Compliments of Good Earth Three Twins Ice Cream Local Organic Ice Cream Tim Cain Kids’ Music Award-Winning Children’s Recording Artist 3–4pm Ultra Laboratories Additive-Free Supplements Vibrant Health Green Vibrance, Powered Green Superfood Wish garden Herbs Eco-Medicinals

Vendors | Events THE GOOD EARTH GUIDE 9

NEW OrGANiC dELi, BAKEry ANd CAFE

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ne of the most exciting endeavors of our new store is our incredible organic prepared food, always made from scratch right here in our kitchen. We have expanded our Organic Vegetarian Salad Bar, Organic Vegetarian Hot Food Bar, and Hand-Tossed Pizza selection. Plus, we added to our Organic Taqueria and Fresh and Wild Sushi offerings.

New in our new store is our delicatessen with hot and cold sandwiches, wok and grill with local organic vegetables and meats, and natural stews and seafood chowders. We now have rotisserieroasted organic chicken ready to take home for those last minute dinner plans. We also have a huge grab-n-go selection perfect for picnics.

TASTE THE AIR-CHILLED DIFFERENCE

Certified Organic t Certified Humane t Free Range

Our new Organic Bakery with artisan breads and pastries has been a very popular addition. You won’t believe how delicious our bread is that comes out fresh every day from our state-of-the-art Italian oven—our bread is infused with moisture during baking!

Try our house-made bread with your next make-your-own sandwich order at our deli.

Rachel’s Organic Cafe has indoor seating under an indoor tree and outdoor seating next to an outdoor fireplace. We have an espresso bar now! And of course our loved organic smoothies and organic juices are fresh as always. Enjoy your cafe latte, almond milk nog smoothie or wheatgrass shot at our Juice Bar with counter seating.

We are so happy to offer Three Twins Organic Ice Cream; ask for it in a cup, with toppings or served on a waffle cone. Perhaps you’d like a brownie sundae, ice cream and cookie sandwich, banana split, hot fudge sundae, milkshake, or root beer float— go ahead, order one because they are all on our new menu. /

For great Smart Chicken recipes, cooking videos, and chef interviews visit www.cafetecumseh.com.

10 THE GOOD EARTH GUIDE

The Light in me sees the Light in you, and recognizes the source of this Light to be the Same .........

We are all

connected

iNtrOduCiNG GOOd EArth’s NEW OLiVE A N d A N t i PA s t O B A r

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n our new Olive and Antipasto bar, we have a beautiful variety of old favorites and several new additions. Old favorites include those yummy Castel-Vetrano olives (the bright green ones that look like apples), and the full line of organic olives available from Greece through Divina.

Olives For a while we have offered on our grocery shelves Sorelle Paradiso’s lovely artisanal Extra Virgin Olive Oil produced from pressing organic olives from their 40-acre heritage grove.

We have two sizes of Sorelle Paradiso’s Sevillano olives, a varietal originally native to and named for Seville, Spain, plus tiny, tangy Mission olives. We are offering them to you plain (raw and organic) and also marinating them on-site in an organic chili and organic garlic marinades.

All of Sorelle Paradiso’s olives are green or very light brown, because they are raw—cured at ambient temperature using salt, water, and vinegar.

Antipasto Our new ice set of antipasti is made on-site in our Good Earth kitchen. Our antipasti menu varies with availability, seasonality, and new offerings. Try our popular tomatoes slow roasted in olive oil (so crispy around the edges, folks think we sun-dried them first) and marinated yellow beets (so sweet). Also, look for our grilled artichokes, fire-roasted red peppers, and Good Earth’s super creamy baba ganoush.

Please come by and have a taste. Feel free to suggest any local, organic items you’d like us to offer, or something tasty that Mom used to make in your kitchen back home. /

ORGANIC INDIA ~ TRUE WELLNESS Our herbs support wellness for you, the people that grow them, and the planet that nurtures them

Namaste ...........................................................

ORGANIC INDIA VISION

Whole Herbs Certified Organic Sustainably grown Socially Responsible

.......................

Now we have an entire line of raw, organic olives grown in California by Sorelle Paradiso and brined exclusively for Good Earth. Sorelle Paradiso, or “Paradiso sisters,” is named in honor of Michael Scianamblo and his daughter Abbie Scianamblo Rockwell’s great ancestors Anna and Francesca who emigrated from Puglia, Italy.

OrganicIndiaUSA.com 888-550-8332

Congratulations Good Earth Natural Foods on your new store!

THE GOOD EARTH GUIDE 11

G O O d E A r t h ’ s s u s tA i N A B L E s t O r E

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ood Earth has always been committed to keeping our ecological footprint small. With the planning of our new store, we incorporated many green solutions to keep our energy needs at a minimum, thus doing what we can to avoid global warming.

Materials used in our new store are green products. Over half the wood is reclaimed, only low-VOC paint was allowed and the tiles we used are made from 60% recycled materials and were manufactured less than 150 miles from Good Earth. The refrigeration system we selected was designed to achieve the highest energy efficiency and reduction in environmental impact.

Also, our new store has daylighting, energy efficient LED lighting, double roof insulation to conserve energy, deep green Marin Clean Energy, reverse osmosis water purification, a greywater system, native landscaping, bioswales, and solar heated hot water.

To symbolize Good Earth’s commitment to sustainability and celebrate Fairfax’s Cittaslow designation*, artist Oona Squire sculpted a wonderfully stylized snail that adds warmth and beauty to our new outdoor patio. You’ll often find children climbing on and hugging Oona’s friendly snail sculpture, and adults using the snail as one of our many outdoor seating options. / *Cittaslow, Italian for “Slow City,” is represented by an image of a snail with a town on its back, and in July 2010 Fairfax became only the second town in the US to receive Cittaslow accreditation.

Art by Oona Squire

www.SunFedOrganic.com

The SunFed Commitment t 100% Grass-fed and Grass-finished

t 100% Organic

t Never fed corn or other grains

t Humanely treated with respect and compassion

t Never, ever administered growth enhancing hormones or antibiotics

12 THE GOOD EARTH GUIDE

t Free ranging on pastures in the wide-open spaces of California

s u s t a i nable fa i r fa x

S

ustainable Fairfax congratulates Good Earth Natural Foods on its beautiful new location. We are proud to be the store’s nonprofit educational partner.

Over the past 12 years, Sustainable Fairfax has had a strong impact on our community, helping residents and policymakers deepen their commitment to sustainability principles. Now we are plunging full speed ahead with a new executive director and a renewed commitment to sustainability issues and projects including Zero Waste, GMOs, Toxins, and Localization.

Chelsea Donovan came on board as our executive director last month, and has hit the ground running. “I’m ecstatic to continue the successful path of Sustainable Fairfax by weaving sustainability practices and beliefs into our beautiful community,” she said. As a restoration ecologist with an MBA in Sustainability, she is ideally suited to lead Sustainable Fairfax and our community toward creating a healthy and vital place to live. “I’m excited to help Fairfax reach its goal of Zero Waste by 2020. With an active, vibrant community and Sustainable Fairfax’s ability to inspire, we will be successful.”

Sustainable Fairfax is energized by the creativity and excitement currently surrounding Zero Waste, our theme for 2012. It requires a shift in mindset away from the perception that trash is a neces-

sary evil. What ends up as trash is only the byproduct of poorly designed systems at the government, corporate, community and household levels. Board member and leading zero waste advocate Renee Goddard explains that “trash buried in landfills is filled with untapped potential,” and the principles of zero waste provide us with “a roadmap to turn our trash into treasure: consume less, reuse, recycle, and demand extended producer responsibility.” Most of these principles can be achieved by “precycling,” simply reducing waste by being mindful about purchases we make. And, through our purchasing power, we can demand manufacturers make the right choices in design, production and packaging.

The town of Fairfax has contracted Sustainable Fairfax to help it achieve the goals

set by its Zero Waste Ordinance, aiming for 94 percent diversion from landfill by 2020. Marin County has a similar ordinance, with its goals to be achieved by 2025. Sustainable Fairfax is holding workshops, coordinating recycling and composting programs within the community, highlighting and inspiring creative re-use, and teaching concrete steps to re-think and re-duce what we throw away on our road to Zero Waste.

For more information, and to connect with your community on sustainability topics and events in Fairfax, Marin and beyond, please find us online: Visit our website at www.sustainablefairfax.org Join us on Facebook at www.facebook. com/groups/SustainableFairfax/ Follow us on Twitter @SusFairfax

Please visit the Sustainable Fairfax table at the following upcoming events to learn more our zero waste initiative, workshops, events and advocacy work: June 2 Good Earth Opening (11am to 5pm) June 6 Zero Waste Wednesday at the Fairfax Farmers Market (4pm to 7pm) June 9 & 10 Eighth Annual Fairfax EcoFest at the Fairfax Festival (11am to 6pm) July 11 Zero Waste Wednesday at the Fairfax Farmers Market (4pm to 7pm) August 1 Zero Waste Wednesday at the Fairfax Farmers Market (4pm to 7pm) August 26 Streets for People (11am to 4pm)

G oo d ea r t h ’ s f i s h w i s e label i ng

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ood Earth is committed to sustainable seafood. Sustainable seafood comes from sources that can maintain longterm production without jeopardizing the ecosystem.

A team of scientists at the Monterey Bay Aquarium developed the criteria for sustainable seafood: species that are not overfished; catch methods that do not endanger vulnerable species or damage their habitat; species that are captured using techniques that minimize the catch of unwanted species; and fishing that does not pollute the environment.

tices are also very damaging to marine environments.

Good alternatives are coded yellow and are better choices than seafood in the red category. Species in the yellow category do not demonstrate all of the qualities of a sustainable fishery and there are concerns over how these species are fished.

Seafood color-coded red are species to avoid. Good Earth does not carry red-coded seafood. /

Good Earth together with our nonprofit partner, FishWise, provides sustainability ratings for every type of seafood we carry, and overall seafood recommendations through labeling seafood green, yellow or red.

The best environmental choices are color-coded green and are wild-caught species that are considered sustainable. Good Earth only sells wild fish, never farmed. Farmed fish has been shown to have lower nutrition, especially lower levels of the important Omega 3s as well as higher levels of toxins. Current farming pracTHE Good Earth Guide 13

W h a t D r i nk i ng O r gan i c W i ne Reall y M ean s

Y

ou have been eating organic food faithfully all these years, but you may not have yet added to your organic meals what many cultures do—a glass of wine. The time may have come.

When you go pick up a bottle of organic wine to accompany your organic meal, part of your challenge may be not knowing exactly what an organic wine is. With all these terms getting thrown around like eco-friendly, sustainable, green, natural, etc., who could blame you?

What is really critical in choosing an organic wine is to make sure that it’s made with 100% certified organically grown grapes.

That’s the key. Inspect the label and be sure that an agency has certified the vineyard’s organic practices.

Organic wine is made from grapes grown without the use of pesticides, herbicides or chemical fertilizers. The two types of wines typically bundled in this category are “Wines Made With 100% Organic Grapes” and “No Sulfite Added” (or NSA) wines.

Wines made with 100% organic grapes are made with just that and an additional preservative (elemental sulfur dioxide,) so the wine has structure enough to last the journey to your table. No Sulfite Added wines are produced without this naturally occurring preservative and are made by only a handful of winemakers in the United States.

The Organic Wine Company was founded in the Bay Area by Veronique Raskin. Inspired by her grandfather who in 1972 and at the age of 72 converted her family’s Languedoc vineyard to organic practices, Veronique imported the first organically grown wine into this country in 1980. She has been pioneering organic wine ever since.

The Organic Wine Company brings to your table organic wines that are highly drinkable, affordable and pleasurable to your palate while promoting health in your body, our workers and our planet.

Good Earth offers over two dozen wines from The Organic Wine Co.! and Good Earth has the largest selection of organic and biodynamic wines in the North Bay. /

woven w i llow h oop

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ave you wondered about the woven willow hoop that seemingly levitates above our artisan cheese island?

The hoop is woven from willow sustainably grown on The Willow Farm and handcrafted by the farm’s owners. The Willow Farm is a wonderful local farm south of San Francisco in Pescadero. Originally from Australia, the owners, Neil and Alex Curry, developed their farm in answer to the consideration, “conservation vs productivity.”

Their intent is to balance both in tandem.

14 THE Good Earth Guide

The Currys’ vast property thrives in harmony to the tune of “we grow it, we make it.” It is not only home to willow trees, but is biodiverse with vegetables and various sustainably raised animals including sheep, chickens, and ducks.

Good Earth was inspired to include The Willow Farm’s incredible willow hoop art sculpture in our decor because it’s handcrafted on a small, local, family-owned farm, and embodies biodynamic and permaculture principles, plus it’s beautiful! /

F a r m F r e s h t o Yo u : T r i ple t h e s elec t i on of 1 0 0 % O r gan i c p r o d u ce

Why Organic?

Support small farms and rural communities—most organic farms are small, independently owned farms of less than 200 acres.

Protect children The average child receives four times more exposure than an adult to at least eight widely used cancer-causing pesticides applied to food crops.

Save energy Large-scale, conventional (not organic) farming uses over 12% of our country’s entire energy supply and more petroleum than any other industry!

Protect farm workers The National Cancer Institute has found that farmers exposed to herbicides have six times the risk of nonfarmers of developing cancer.

Promote biodiversity Vast areas of land planted with a conventional single crop, called monocropping, without interspersed diversity of vegetation makes that crop more susceptible to pests.

O

ur produce department is always all organic. We view organic as the basis for quality and safety. We favor small local growers for added nutrient density, sustainability and community.

We aim to keep our customers well-fed and well-informed. All of Good Earth’s produce is labeled with origin and miles traveled.

Our produce signs include the names of local farms providing the freshest organic fruits and vegetables seasonally.

Prevent soil erosion Soil fertility and erosion are carefully controlled on organic farms using ecologically sound methods like crop rotation and cover cropping.

Preserve water quality The Environmental Protection Agency estimates that pesticides have contaminated the groundwater in 38 states. /

Largest Organic & Biodynamic Wine Tasting in the Bay Area

Organic Wine Tasting

... from our roaster to your cup ...

Organic - Fair Trade Fairfax San Anselmo 4 Bolinas Rd. 451-1825

701 San Anselmo Ave. 785-8077

Saturday, June 9 Sunday, June 10 1-6pm Both Days!

The Fairfax Pavillion 142 Bolinas Road, Fairfax THE Good Earth Guide 15

Working together to integrate policies and practices into our community that have far-reaching impacts on the health and vitality of people, place and planet.

Sustainable Fairfax collaborated with Marin County to create Marin Clean Energy, passed a model Plastic Bag Ban with 80% of the citizen vote, took a stand for local democracy and initiated the Fairbuck, Fairfax’s local currency. Now please join us in…

Working Toward Zero Waste: Fairfax 2020 Marin 2025 What ends up as trash is only the by-product of poorly designed systems at the government, corporate, community and household levels. Principles of Zero Waste provide us with a roadmap to turn our trash into treasure.

s Consume Less s Reuse s Recycle s Demand Extended Producer Responsibility (EPR)

Visit us at: June 2: Good Earth Grand Opening We are proud to be Good Earth’s nonprofit educational partner.

June 9-10: The Fairfax EcoFest EcoFest is held alongside the Fairfax Festival. Visit our Zero Waste Station.

August 26: Introducing Streets for People! Come to Fairfax and enjoy Bolinas Road as a “Commons” for pedestrians where the street becomes a place for people to meet, eat, shop, and celebrate our vibrant community.

Join Us in Creating a Sustainable Community!

Become a Member (receive a free Sustainable Fairfax workshop): ❑ $30 individual membership ❑ $60 family membership Volunteer! (check all interests): ❑ Zero Waste ❑ Label GMOs ❑ Streets for People ❑ EcoFest ❑ Events ❑ Other Donate (send a check or donate online): ❑ $30 ❑ $50 ❑ $100 ❑ $250 ❑ Other Name________________________________________________________________________ Address______________________________________________________________________ Phone_____________________________ Email______________________________________ Mail your form and/or check to: Sustainable Fairfax, P.O. Box 342, Fairfax, CA 94978 or visit us online.

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