Package Design - September 2011

BECAUSE THE PACKAGE IS THE BRAND

SEPTEMBER 2011

BIG WINNERS

Ante up for the best packages from around the globe Winners highlighted from: The 2011 AmeriStar Awards The 2011 FPA Achievement Awards The 2011 FSEA Gold Leaf Awards ‌ plus a dozen more contests PACKAGEDESIGNMAG.COM

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Chef Geir Skeie, Bocuse d’Or World Champion

10.375”

John McLean, CEO of Bundaberg Brewed Drinks

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Edson Auricchio, CEO of OLÉ Foods

Linus, age 2

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Nic Lecloux, Co-Founder of true fruits

Stefano Agostini, Chairman and CEO of Sanpellegrino S.p.A.

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Contents

september 2011 Vol. 9 No. 7

annual awards issue

DEPARTMENTS 4

from the editor

68 product focus Aids for transforming designs into sample and prototype packages

71 Datebook 71 Index of Advertisers

22 8

72 globespotting

by Lynn Dornblaser A novel hair care package is hatched in Japan.

Flexible Packaging Association 2011 FPA Achievement Awards

14

Paperboard Packaging Council National Paperboard Packaging Competition, Eight-Year Retrospective

22

Glass Packaging Institute 2011 Clear Choice Award Winners

26

DuPont Awards 2011 Packaging Innovation Awards

32

Institute of Packaging Professionals 2011 AmeriStar Awards

34

National Association of Container Distributors 48th Annual Package Awards Competition

40

In-Mold Decorating Association 2011 IMDA Awards

42

Brazilian Packaging Association (ABRE) 2011 o Prêmio ABRE da Embalagem Brasileira

48

Asociación Mexicana De Envase Y Embalaje

on the cover Full-body shrink

2011 Envase Estelar Winners

54

sleeves transform straight-wall plastic bottles into stacks of poker chips. Read more about this NACD winner on page 38.

Greener Package 3rd Annual Greener Package Awards

56

Foil & Specialty Effects Association 2011 Gold Leaf Awards

58

Packaging & Label Gravure Association 2010 Print Quality Awards

60

ssociation of Industrial Metallizers, Coaters, A and Laminators

This month on PackageDesignMag.com n

www.PackageDesignMag.com/skincare

2011 AIMCAL Awards

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Healthcare Compliance Packaging Council

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InfoTrends Releases Color Digital Presses for

2011 Packages of the Year

Packaging Forecast

PAC — The Packaging Association

www.PackageDesignMag.com/digitalpresses

2011 PAC Leadership Awards

Skin Care Gets Glamorous in New Packages

september 2011

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FROM THE EDITOR

by Linda casey

Inspiration and Revelations S

ometimes creativity needs a little help. In this edition, we’ve compiled examples of stellar package design and engineering from an international array of contests. The aim: to help designers amp up their imaginations to 11.

One such piece of inspiration is the resplendent Anni perfume bottle and box, pictured on page 44. What struck me most about this 2011 o Prêmio ABRE da Embalagem Brasileira award winner is that it beautifully conveys the concept of reveal.

Package Design magazine also has something to reveal: We have a new editor — yours truly. Prior to joining Package Design, I was senior editor at Packaging Digest magazine. I’ve also been lucky enough to work on some great graphic arts publications, including Graphic Arts Monthly, Converting and several Innes Publishing printing titles.

The timing could’nt be more right. In addition to this issue being our Annual Awards issue, it’s also the issue that will be distributed at Graph Expo and Pack Expo. These shows, produced by GASC and PMMI respectively, are the annual gathering places for the graphic arts and packaging industries and great opportunities to catch up with old friends and meet new ones. I hope to see you there.

If you plan to be in Las Vegas—September 26 to 28—for Pack Expo, be sure to check out the expanded Brand Zone. Sponsored by Package Design, the Brand Zone aims to inspire by introducing visitors to the materials and containers that help shape winning brands.

While there, don’t forget to stop by the Package Design booth to vote in the 2011 Makeover Challenge, sponsored by Brushfoil. We’ll be located at booth S6046. For this year’s challenge, four design firms re-imagined brand positions and package designs for beverage bottler The Brazil Gourmet. If you can’t make it to the show, you can still vote for your favorite redesign at www.PackageDesignMag.com/MakeoverChallenge.

Stay in touch with us by: Email: linda.casey@stmediagroup.com LinkedIn: Package Design Magazine Facebook: Packagedesign Mag Twitter: packagedesignmg (no “a” in “mg”)

september 2011

11262 Cornell Park Dr. Cincinnati, OH 45242

Editorial Department Editor-in-Chief Linda Casey linda.casey@stmediagroup.com Contributing editor Patrick Henry pat.henry@stmediagroup.com Art Director Laura Mohr laura.mohr@stmediagroup.com Production Coordinator Linda Volz 513-263-9398 linda.volz@stmediagroup.com Sales Department Publisher Julie Okon 317-564-8475 / Fax: 513-744-6909 julie.okon@stmediagroup.com associate Publisher John T. Lyons III 770-955-2923 / Fax: 610-296-1553 john.lyons@stmediagroup.com Corporate Staff President Tedd Swormstedt Design group director Kristin D. Zeit Package Design Subscription Services P.O. Box 1060 Skokie, IL 60076 P: (847) 763-4938 F: (847) 763-9030 PD@halldata.com Reprints / e-Prints / Plaques Mark Kissling 513-263-9399 mark.kissling@stmediagroup.com

PACKAGE DESIGN (ISSN 1554-6772) is published 10 times annually by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317.

No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $48 USD. Annual rate for subscriptions in Canada: $76 USD (includes GST & postage); all other countries: $98 (Int’l mail) payable in U.S. funds.

Printed in the U.S.A. Copyright 2011, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher.

The publisher is not responsible for product claims and representations. POSTMASTER: Send address changes to: Package Design, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Package Design, P.O. Box 1060, Skokie, IL 60076. For single copies or back issues: contact Debbie Reed at (513) 263-9356 or Debbie.Reed@STMediaGroup. com. Subscription Services: PD@halldata.com, Fax: (847) 763-9030, Phone: (847) 763-4938, New Subscriptions: www.packagedesignmag. com/subscribe.

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Flexible Packaging Association | 2011 FPA Achievement Awards www.flexpack.org The Flexible Packaging Association has served as the voice of the flexible packaging industry since 1950.

FPA members are manufacturers of flexible packaging sold to users or distributors for packaging purposes, and material or equipment suppliers to the industry. Flexible packaging is produced from paper, plastic, film, aluminum foil, or any combination of those materials.

FPA ACHIEVEMENT AWARDS 8

Highest Achievement Award – Institutional (Also: Packaging Excellence Gold and Environmental Silver)

ConforMIS Drill & Pin Kit Wallet Manufacturer: Beacon Converters Inc. Designed by: Gregory Dahl, Dahl Packaging This sterilizable package is an innovative solution that can replace thermoformed trays with components that are flat. It takes up minimal space and requires less energy to produce and transport. The completely customizable wallet reduces the volume of packaging components by more than 93% versus a similar-use thermoformed tray.

SEPTEMBER 2011

Highest Achievement Award – Retail (Also: Packaging Excellence Gold and Technical Innovation Gold)

Fresh-N-Tasty Produce Pouch Manufacturer/Designer: Robbie With freshness as the primary goal, this pouch also offers an opportunity to brand produce and to increase repeat sales. The package improves the consistency of the produce quality throughout its shelf life, consumers appreciate the resealable zipper and easy-carry handle, and the flexible format reduces the product’s carbon footprint.

Gold – Packaging Excellence (Also: Environmental Gold)

Fresh Step Cat Litter Manufacturer: Nordenia USA Designer: Clorox Services Co. Replacing a polypropylene pail, this flexible package for heavy products enabled Clorox to cut packaging materials by nearly 80% while offering sustainability and cost reduction across its supply chain. The innovative design maintains consumer ease-of-use features for handling, pouring, resealing, and storage equal to the previous package.

Gold – Printing Achievement

Nestlé ONE Dog Manufacturer: Nordenia USA Designer: Grant Cvitkovich, Pigeon Branding + Design Suppliers: Siegwerk, Windmoeller & Hoelscher, B&B MAF LP The FlexZiBox five-panel display and rotogravure printing quality provide an impressive impact for the ONE brand in the pet food category. Process and line printing techniques produce excellent graphics that incorporate vignettes with subtle changes from light to dark printing.

Gold – Printing Achievement

Australian Gold Tanning Set Manufacturer: CL&D Graphics Inc. Designer: Australian Gold Dynamic and eye-catching, the rich colors of these shrink sleeves are created using flexographic printing, cold foil applications, and various varnishes. The labels are anti-fading, have an easy-squeeze feature built into the ink process, and are considered environmentally friendly.

Gold – Environmental Achievement

Sprout Zippered Retort Pouch Manufacturer: Ampac Flexibles Designer: Sprout Foods Inc. Sprout Foods chose this new packaging format for the outstanding graphics that highlight the fresh and organic product ingredients, and the linear tear that provides straight and easy opening. The pouch provides improved portability and reduced breakage, and makes up only 6% of the total product/package weight.

Gold – Packaging Excellence

Liquiflex Advance Films for Bulk Liquids Manufacturer: Curwood Inc. – A Bemis Company These films generate 96% less waste than metal foodservice cans and up to 30% less waste than traditional flexible bulk-liquid containers. The proprietary 13-layer Liquiflex film includes redundant nylon and EVOH layers for exceptional strength and abuse resistance for soups, sauces, and condiments in weights up to 30 lbs.

PACKAGEDESIGNMAG.COM

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Silver – Printing Achievement

John Soules Rotisserie Style Chicken

Silver – Packaging Excellence

Hormel E-Z Zip Pouch

FPA ACHIEVEMENT AWARDS 10

Manufacturer: American Packaging Corp.

Manufacturer: Ampac Flexibles

Designer: Tim Cairins, John Soules Foods

Designer: Hormel

The subtle use of metallic ink enhances the design elegance of this package.

The detail in the texture of the chicken gives the consumer a realistic idea of the product. The meticulous detail, sharpness of the graphics, and glossy appearance accurately reflect the quality of this high-end product.

The E-Z Zip is a unique pull-tab opening that allows users to pull away a thin tear-strip to access the reclosable zipper without tearing off or damaging the header of the stand-up pouch, and the interior zipper eliminates product interference during filling.

SEPTEMBER 2011

Silver – Printing Achievement

Safeway Frozen Pasta Quad Seal Package Manufacturer: Berry Plastics Corporation Safeway chose the Quad Seal package for a stiffer and tougher package and for an outstanding shelf presence. The package met production speed requirements by running very well on quad seal vertical form/fill/seal packaging lines. In addition, the graphic design provides a clean presentation with a squared-off billboard of eye-catching elements.

Silver – Printing Achievement

Masa PrePizza Manufacturer: Peruplast S.A. Customer/Designer: Universidad Peruana Unión Suppliers: Dow Química Argentina; Ester Industries Ltd. Full-color artwork and crisp and detailed images create the enhanced appeal of this package, achieved with prepress imaging and rotogravure printing. The selective distribution of a surfaceprinted matte varnish greatly contributes to the appeal by highlighting key areas, such as the product image and the brand name.

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Silver – Printing Achievement

Wyman’s of Maine Wild Blueberry Juice Manufacturer: Printpack Inc.

FPA ACHIEVEMENT AWARDS 12

Elegant and classy, the new Wyman’s shrink sleeves add panache to a brand with deep history. With 360 degrees of usable, full-body space for product information, eye-catching graphics, and a refined new shape, the shrink sleeves allowed Wyman’s to expand into additional flavors and product sizes with ease.

Silver – Technical Innovation

Zone-Coated Rollstock Manufacturer: Oliver-Tolas Healthcare Packaging This zone-coated lidding in rollstock form is suitable for form/fill/seal packaging lines.

Zone-coated Tyvek rollstock allows for the precise application of heat-seal adhesives within the seal area only, maximizing porosity to potentially shorten sterilization cycles and prevent adhesive from coming in contact with the product.

SEPTEMBER 2011

Silver – Environmental Achievement

Trail’s End Classic Caramel Popcorn Manufacturers: Danafilms Inc. and Plastic Packaging Technologies LLC Designer: Julie Duncan, Nienaber Marketing Group Suppliers: Plastic Packaging; Toyo Ink The Trail’s End fundraising program went for a dramatic packaging conversion from the customary rigid tins and pails, showcasing the flexible advantages of improved functionality, lower costs, and disposable waste reduction (80% to 85%). The inline Quad Seal Bag is a three-ply barrier film combination that also features a convenient Inno-Lok zipper.

Silver – Technical Innovation

Cryovac Oven Ease Bags Manufacturer: Sealed Air Corporation (Cryovac Food Packaging) Customer: Smithfield Foods Inc. With expanded product offerings including ribs, roasts, and hams, Oven Ease Bags provide easy production, preparation, cooking, and cleanup. The bags provide vacuum-packed freshness with cooking convenience for a wide variety of products that go straight into the oven in the package for simple, safe, and consistent cooking. PD

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Paperboard Packaging Council | Special Eight-Year Retrospective www.ppcnet.org

ppc Awards retrospective 14

The PPC works to grow, promote, and protect the paperboard packaging industry while providing its members with resources and tools to compete effectively and successfully in the marketplace. The 2011 National Paperboard Awards will be revealed at the PPC Fall Meeting, October 12-14, 2011, in Orlando, FL.

2010 Paperboard Package of the Year and 2010 Rigid Box of the Year

Norman Lear DVD Collection For: Sony Pictures Home Entertainment By: Bert-Co Designed as a keepsake collector’s edition, this high-end CD box set minimizes the space needed to house multiple discs—and does so without plastic trays. Because its length is no greater than that of a typical CD box set, it also stands out on the shelf.

2010 Innovation Award

Multi-Component Basket Carrier For: Diageo By: MeadWestvaco Corporation Utilizing more uncoated paperboard than traditional basket carriers—as well as a lower caliper combination—this beverage carrier is 30% more efficient to pack, creating better pallet efficiencies, lower fuel costs, and improved warehouse storage.

september 2011

2010 Folding Carton of the Year

Dove Moments For: Mars Snackfood US, LLC By: Graphic Packaging International This carton’s upscale yet subtle gold background, printed on a metallized, laminated, polyester board, melts into Dove’s iconic ribbon swirl. To reinforce the special nature of this gift, a cloth ribbon is tied into a bow around the carton’s uniquely shaped narrow neck while its color-coded base identifies the specific occasion (birthday, etc.).

2010 Eco Award

Kleenex Hand Towels For: Kimberly-Clark By: Great Northern Corporation—Oshkosh Designed to hang upside down on a towel rack or stand upright on a countertop, the package features an inside printed window for single-pull dispensing, customdesigned interior flaps that form and seal on automated equipment, and a tear-out perforation that provides an easy-to-open window.

2009 Innovation Award

Jack Daniel’s International For: Brown-Forman By: TPC Printing & Packaging For this year’s Innovation Award winner, the innovation was in the details. The jury was particularly impressed with the package’s interactive component. The members disassembled and reassembled the package several times to fully appreciate the precise execution of its features.

2009 Co-National Paperboard Package of the Year

Moet & Chandon’s Bubbles of Seduction For: Möet Hennessey USA Inc. By: MeadWestvaco Representing the upscale possibilities of paperboard, this set-up box was available only through high-end spirit retailers as part of a Valentine’s Day promotion. The hat box concept offered a valueadded and prestigious appearance with a retro touch, communicating extravagance, luxury, sophistication, and decadence.

2009 Co-National Paperboard Package of the Year

M&M’s Premiums For: Mars Inc. By: Graphic Packaging International Combining shape with function, this package successfully repositions a well-known product as a premium brand alternative. With strong shelf impact and brand differentiation, the package is complete with “outrigger” feet for shelf stability. A tear-away panel and reclosure on the back provide ease of entry and use.

PACKAGEDESIGNMAG.COM

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2008 President’s Award

Brain Toniq Four-Pack For: Brain Toniq

ppc Awards retrospective 16

By: All Packaging Company To differentiate the world’s first “cognitive enhancement drink” from sports drinks, the carton was designed to let the two inner cans curve around the two outer cans. The 90º closure tabs lock behind the outer cans, while a perforation at the top allows easy removal. The “IQ” diecut provides brand clarity and visual interest.

2009 Eco Award

Cap-it For: Buffalo Rock By: Graphic Packaging International This beverage carrier for Pepsi replaced the original plastic packaging with sustainable paperboard, a change that not only made the package recyclable but also reduced shipping and warehousing costs.

2008 Innovation Award

Lexus USB Mailer For: Rapp Collins Worldwide By: Great Western Industries The designers saved the customer $20,000 by using 12-point board and VelveKote—a soft-touch coating that looks and feels like suede and allows for deep embossing— rather than actual suede for the cover of this premium promotional package. The board was also strong enough to protect an enclosed USB drive during mailing.

september 2011

2007 President’s Award

Nestlé Turtles For: Nestlé Canada By: Jones Packaging Tamper-proof tabs, a softly curving lid, and sliding sides let the package be opened into a bowl shape for sharing the confection with family and friends.

The paperboard replaced the original plastic trays, dividers, and overwrap, making this a more environmentally conscious carton.

advertorial

Digital Printing Achieves Lake Effect When owner and president Gene Pierce founded

Glenora in 1977, he used a label image that evokes the Finger Lakes District of upstate New York – the Glenora Falls that cascade into Seneca Lake near his winery in Dundee, Yates County. Now, some three decades later, he’s revamping his labels with the falls and other images that suggest the area. Their new shimmering look is made possible by the technical prowess of the prepress team and their HP Indigo press at Logotech Inc., Fairfield, NJ. “When we created our first label, it was a whole different world,” Pierce says. “We needed to transition away from paper and glue, and we needed a whole new look.” He explains that Glenora was the first winery in the area. “Today there are 60 wineries and the area has evolved into a tourist destination. Glenora has also prospered with a restaurant and the Inn at Glenora Wine Cellars that are on the property. “We’re the only winery that has an Inn in the area,” he says.

At the suggestion of a neighboring winemaker, Anna Zugibe, Pierce retained Christine Witte of Classic Impressions, Great Meadows, NJ, and designer Erin Kelly, Warwick, NY, to create new labels that would have outstanding shelf presence and withstand the moisture of an ice bucket. “It’s been wonderful all the way along,” Pierce says of the process.

Special Effects That Stick

A 24-year label industry veteran, Witte has spent the last four years as a printing reseller to high end companies. She’s a great fan of digital printing because of the special visual effects you can get and because of the quality it delivers.

“The registration is remarkable,” she says, “and there are no plates or plate changes to drive up the cost.

You just don’t get the sharpness and clarity from traditional methods that you do on an HP Indigo.”

Witte explains that she and Kelly worked with Anita Sparrow, art director and operations manager at Logotech to come up with the right look. “We chose a silver metallized BOPP film for the substrate with an adhesive that will adhere to glass in cold, wet conditions,” Witte says. “The color is a PMS yellow but appears as metallic gold.” HP Indigo presses support a wide range of media and substrates and offer the ability to print on plastic films, such as PVC, PET and PE. “Then we experimented with using a small percentage of white to cover parts of the film to create the reflecting effect,” Sparrow continues. “Because you’re using very small dots, it’s a complex process. That’s the beauty of the HP; you can look and then tweak. You can’t do that conventionally because of cost. A designer can take the time to make something special. We do this for many of our customers. We work hand in hand.”

“We can try a couple of different things and show them to the client,” Witte says. “They can choose what they like. They can apply the press sample to a bottle and decide what they think.

“Some 20 different varietals have the new waterfall labels,” she continues.

“The Lake Series labels came next. The owner’s daughter loves to sit in an Adirondack chair on the dock at the lake and watch the sunset. That’s the image we’ve captured in this series.

We’re working on the final three that will have images from Yates County.”

To Gene Pierce, the labels capture the pleasure of watching his family and guests enjoy the peace and beauty of the winery he’s built and nurtured for a generation.

“The thing that stands out for me is that the process Logotech uses creates the shimmering effect of the lake at sunset,” Pierce says. To him, the label is more than just a graphic.

“Two of these chairs are on each patio at the Inn,” he adds, “so it’s not just a picture stuck on a piece of paper.”

2007 Innovation Award

Electronic Hard Case for Kent Cigarettes For: British American Tobacco By: MeadWestvaco Corporation

ppc Awards retrospective 18

As a way to capture the customer’s interest, this cigarette box’s top panel created a unique lighting display with an embedded circuit board, lights, batteries, and touch pad. To make the box reusable at home, its lid and back panel feature a magnetic opening.

2006 President’s Award

Holiday Oval Kleenex Facial Tissue For: Kimberly-Clark Corporation By: Smurfit-Stone Container Corporation This package features ornamental graphics and holographic materials on an unusual oval-shaped carton.

The lid, which uses a combination of paperboard, plastic, and film, has a custom closure and dispenser. The design enables the tissue boxes to nest together for secure stacking and easy home storage.

2006 Innovation Award

Ice Pack For: Cervecería Cuauhtemoc Moctezuma de Tecate By: MeadWestvaco Packaging Systems This package’s top flaps form a “chimney” so that ice can be poured on top of the beer cans, keeping the beverage chilled. The gusseted, paperboard bottom flaps interconnect with the side flaps to form a watertight seal and make room for up to two inches of meltwater.

september 2011

2005 President’s Award

TAILGATE’R For: Labatt Brewing Company By: MeadWestvaco Packaging Systems This package not only has excellent billboard qualities but also lets the consumer carry a large number of beverage cans into a sports stadium. To easily access the beverage containers, the package features a tear-away section.

Because of the nested can configuration, the package takes up less shelf and car space.

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2005 Innovation Award

Blisterguard Security Package For: The Topps Company Inc. By: Colbert Packaging Corporation

ppc Awards retrospective 20

By replacing the original plastic clamshell packaging with this tear-resistant, recyclable Blisterguard package, material costs decreased, line speeds increased, less waste was generated, and the amount of product lost or stolen at retail was reduced.

2003 President’s Award

Duralift For: High Falls Brewing Co. By: MeadWestvaco Packaging Systems Providing a structurally stable handle and opener to help carry a heavy 12-pack of beer, this package saved the customer money by better utilizing a lower-caliper board.

2003 Innovation Award

LiteAire Pop Up For: Thayer Medical Inc. By: Thoro Packaging Replacing the original plastic container, this package not only met FDA requirements but also improved product performance. The package was also less costly to print and transport.

2004 President’s Award and 2004 Innovation Award

Family Time Perfect Popper For: Family Time Snacks Inc. By: Smurfit-Stone Container Corporation This package was designed not only to be microwavable but also to provide a no-mess container from which to eat the popcorn directly. PD

september 2011

Glass Packaging Institute | 2011 Clear Choice Awards www.gpi.org The Glass Packaging Institute (GPI) serves its diverse North American member companies through legislative, public relations, promotional, and technical activities. GPI is involved in building coalitions to monitor legislative activities; talking regularly to members of the trade and national press; and designing marketing programs to promote glass packaging.

GPI Clear choice Awards 22

Food

Sir Kensington’s Gourmet Scooping Ketchup By: Kensington & Sons LLC Supplier: Leone Industries Label: Gintzler Graphics Sir Kensington’s all-natural “scooping ketchup” comes in a hearty glass cube jar, tapering at the crown to a scooping-size mouth, topped with a large, elegant lid. The judges commented that the rich design embodies the cutting-edge innovation executed with a wink, a nudge, and a taste for the classic.

Beer

Tank No. 7 Farmhouse Ale By: Boulevard Brewing Co. Supplier: Verallia Glass Label Supplier: Mainline Printing The newly designed bottle from Boulevard Brewing Co. maintains consistency with the branding of its Smokestack Series and creates a distinctive appearance on the shelf or the table. The bottle is reminiscent of the shape of the 750 mL champagne bottle with brand embellishment “Boulevard Brewing Co.” near the shoulder that enhances the simple, elegant appearance.

september 2011

Wine

Freemark Abbey 125th Anniversary Blend By: Jackson Family Wines Supplier: Verallia Label: Collotype Metal badge: Tribeca This new wine tells the story of Freemark Abbey, one of the first women-built wineries in the Napa Valley.

Josephine Tychson’s legacy continues today with the Jackson Family Wines celebration of 125 years of winemaking with the release of “History.”

Organic Food or Beverage

TruBee Honey By: TruBee Honey Supplier: O-I TruBee Honey is a raw, gourmet honey that uses glass packaging to showcase the simplicity and beauty of the product. According to its contest submission, TruBee Honey considered glass its only choice because glass is recyclable and, visually, it’s the next best thing to seeing pure, raw honey come out of the hive.

Carbonated Beverage

H-E-B Dr. B By: H-E-B Supplier: Vitro Packaging Inc. Label: Vitro Packaging Inc. H-E-B Dr. B is a crisp, clean soft drink made with pure cane sugar. The glass bottle uses a clean and sleek retro design printed using UV-cured inks to represent the vintage soda.

Non-Carbonated Beverage

Kyäni Sunrise By: Kyäni Inc. Supplier: Vitro Packaging Inc. Label: Vitro Packaging Inc. Kyäni Sunrise is a multivitamin drink packaged in a tapered, cobalt blue bottle that gives this premium beverage a clean, premium image and protects the product’s antioxidants and vitamins.

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Cosmetics or Fragrance

Esprit D’Oscar By: Oscar de la Renta Supplier: Vitro Packaging, Inc. Esprit D’Oscar Eau de Parfum is a modern interpretation of Oscar de la Renta’s signature scent, inspired by chic and sophisticated women of today. The shape and clarity of the glass bottle integrate the Esprit D’Oscar concept, which is described as both feminine and sparkling in spirit, resulting in a very delicate design.

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Flavored Alcoholic Beverage

Calypso Bay Distilled Spirits

Finlandia Vodka By: Finlandia Vodka Worldwide Ltd. Supplier: O-I Label: Eurostampa, Guidotti CentraStampa Finlandia Vodka is made from 10,000-year-old glacial spring water and barley grown in Finland’s pristine landscape. The judges noted that the crystal clear bottle captures the purity of the vodka through the natural fluid forms of glacial ice frozen in time.

Conversion Recognition

Traders Point Creamery Cottage Cheese By: Traders Point Creamery Supplier: Verallia Label: Packaging Systems Traders Point Creamery chose to package its organic cottage cheese in recyclable glass containers to further its goal of offering award-winning artisan products to benefit the health of their customers and the planet.

The glass jars maintain the cottage cheese’s integrity, and the shelf life of the cheese is extended. PD

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By: American Vintage Beverage Co. Supplier: Anchor Glass Container Label: Spear Calypso Bay is housed in a flint bottle, topped with a black twist crown closure.

The judges noted that the smooth tapered body with the flared footed heel presents a superior hand feel for the consumer. The clear liquid allows the colorful back label to show through the product, hinting at the flavor within and giving this package a sophisticated, clean look.

MAKE YOUR VOICE

HEARD

Vote for the team with the best redesigned package in Package Design’s 2011 Makeover Challenge

Four design teams took the Makeover Challenge:

CIULLA ASSOC Chicago, IL

LeeReedy/Xylem Digital Denver, CO

Little Big Brands White Plains, NY

Murray Brand Communications San Francisco, CA

Online voting is open!

Visit packagedesignmag.com/makeoverchallenge The deadline for voting is September 30.

DuPont Awards for Packaging Innovation | 2011 Award Winners www.packaging.dupont.com The DuPont Awards for Packaging Innovation is the industry’s longest-running independently judged global awards program honoring packaging materials, processes, technology, and service innovations.

The 23rd DuPont Awards were determined to demonstrate excellence in innovation, sustainability, and cost/waste reduction.

Diamond Winner

Gillette Fusion ProGlide By: The Procter & Gamble Company, Be Green Packaging (U.S.) Innovation: New Packaging Structure Enhances Consumer Convenience and Improves Sustainability Gillette Fusion ProGlide moved from a clamshell to a formable pulp tray made of renewable bamboo and bulrush fiber-based material. The package pushes the boundaries of pulp trays to reducing cost and material weight substantially. It’s popular with consumers because it’s much easier to open and the graphics reinforce the brand identity.

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Diamond Winner

EcoCradle By: Ecovative Design (U.S.) Innovation: Natural Solutions and Bio-Adaptation Thinking Yield Triple Bottom-Line Solutions Ecovative looked to nature and found an innovative, cost-effective, all-natural solution for protective secondary packaging used for electronics.

EcoCradle is a cost-effective and sustainable replacement for Styrofoam or similar materials, is composed completely from ultra-rapid renewable resources (mycelium mushroom “roots” and regionally sourced agricultural byproducts), and is home compostable.

SEPTEMBER 2011

Gold Winner

Agribusiness Virtuous Cycle By: Cimplast Embalagens and Cimflex (Brazil) Innovation: : Full Cycle Recycling System Transforms Spent Plastic Agricultural Contianers into High-Value Plastic Products The Virtuous Cycle is a complete cycle approach that enables used multilayer agrochemical containers to be diverted from landfills and remade into high-value products. A polymer compatibilizer, DuPont Fusabond, makes it possible to reuse this mixed-material waste stream for products like rigid or flexible corrugated pipes and automotive lubricant bottles.

Gold Winner

Katan-Ex Microlayer Film By: Apeldoorn Flexible Packaging (The Netherlands), Cloeren Inc. (U.S.) Innovation: Microlayer Technology in Stretch Film Reduces Packaging Weight While Improving Product Protection During Transport Technology aided the design of this stretch film with optimal properties for the beverage industry. The Katan-Ex microlayer film excels in increasing pallet stability at elevated temperatures, uses 30% less material per pallet, and reduces product damage during transportation by 80%.

Gold Winner

Bag-in-Box for Motor Oil By: Scholle Packaging and Shell Global Lubricants Innovation: Bag-in-Box for Automotive Fluids Reduces Packaging and Improves Cube Efficiency Each bag-in-box packaging system removes 24 one-Liter bottles from the waste stream while creating a better user experience. Petroleum-based resin is reduced by nearly 90%, saving suppliers money and limiting damage to the environment in landfills, and shipping greenhouse gas emissions are lower due to more efficient cube utilization.

Gold Winner

Eden Airless Dispenser By: Aptargroup (France and U.S.) Innovation: New, Simplified Design for Airless Cosmetic Dispenser Is Recyclable A new design makes this the first airless dispenser to be made only from plastics while also offering a high level of product protection and dispensing product completely. The dispenser is composed of only one family of plastic, polyolefin, and its pump is composed of just four all-plastic components, making it easily recyclable.

Gold Winner

Nanotech-Coated Ironing Board Cover By: Household Essentials LLC (U.S.) Innovation: Package and Product Become One for Enhanced Product Differentiation Replacing a traditional plastic outer wrap, this ironing board cover package is a dual-function, sewn-in cloth pouch that can be used later as a spray bottle holder.

The new 35% smaller design reduced package weight by 14%, eliminated PVC, and created a more upscale retail package that invites inspection. The cover also has a nanotech coating to help keep it clean during display at retail.

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Silver Winner

Heinz Dip & Squeeze Ketchup Package By: H.J. Heinz Company and Multivac Company (U.S.) Innovation: Fresh Design Responds to Consumer Convenience Needs Through Dual Functionality and Reduced Packaging This Heinz Dip & Squeeze Ketchup package can be dispensed by squeezing or opened for dipping—tear off the “cap” for squeezing or peel off the lid for dipping. The package provides three times more ketchup than standard 9-gram sachets and recalls the iconic glass Heinz Ketchup bottle shape.

Gold Winner

Film for Bunch Wrapping Candy By: Moneta S (Slovakia) Innovation: Printing and Laminating Extremely Thin Film Supports Premium Brand Image

DUPONT AWARDS 28

In a significant printing and laminating technical innovation, a three-micron biaxially oriented polypropylene (BOPP) film and seven-micron foil replace a 14-micron foil structure while attaining high-quality print impact even on this extremely thin plastic film. The lighter BOPP still provides extra strength, protection, and scratch resistance to the foil structure.

SEPTEMBER 2011

Silver Winner

ThermoShape PET Bottles By: Plastipak Packaging (U.S.); Tescor HR (France) Innovation: Technological Achievement Enables 20% Materials Reduction and Design Freedom for Hot Fill Applications Where hot fill normally requires thick walled containers, ThermoShape PET bottles enable 20% less material to be used without the use of vacuum panels or impact on the performance of the bottle. The use of a ThermoShape machine to reshape the container just before labeling allows for container design freedom.

Silver Winner

PLA Multi-Packs for Yogurt By: Stonyfield Farm, Clear Lam Packaging Inc., and Arcil (U.S.) Innovation: Pioneering Use of Compounded PLA Made with 93% PlantBased Material for Yogurt These multipack yogurt cups are made of 93% plant-based PLA, a switch from polystyrene (HIPS), believed to be the first for this market. The Natureworks PLA results in 48% lower greenhouse gas emissions vs. HIPS. Additionally, compression strength increased by 15% to 20%, resulting in fewer damaged products during transit.

Candesce PD.pdf

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Bring your imagination to life with Candesce from Clearwater Paper, and prepare to be amazed by the kind of quality and performance you’ve only dreamed of.

Our superior printability, structural integrity and ink holdout will have you doing a double-take. And, once you experience the exceptional forming, die-cutting, and embossing/foiling capabilities of Candesce, you’ll be a fan for life. Best of all, you can get all of this rolled into a paperboard with FSC cer tification, our industry’s highest environmental standard for forest stewardship. ®

SCS-COC-000721 SW-COC-001498 THE MARK OF RESPONSIBLE FORESTRY © 1996 FOREST STEWARDSHIP COUNCIL A.C.

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Silver Winner

Cube-Shaped Cartons for Intel Processors By: Intel Corporation (U.S.) Innovation: Reduction in Package Size Maintains Brand Image While Improving Environmental Impact Intel has reduced overall package size and enhanced cube efficiency for its line of processors by replacing all PVC inserts with thermoformed APET and corrugated fiberboard in a reduced package size. This responsible sourcing change achieved a reduction of 2.5 million lbs of material, reduced water consumption, and reduced GHG emissions.

Silver Winner

I Lohas Mineral Water PET bottle By: The Coca-Cola Company (Japan) Innovation: Use of Plant-Based Material for PET Bottles and a New Crushable Design Contribute to Reduced Weight and Volume at End of Life The weight of the I Lohas mineral water PET bottle was reduced by 40% while maintaining consumer usability. Once consumed, the bottle (with up to 30% plant-based material) is easily crushed down to a very small size for more efficient collection in the home and more efficient transport to the recycler.

Silver Winner

NestlĂŠ Maggi Arome Thermoformed, Single-Use Seasoning Pack By: Positive Packaging Industries Ltd. (India)

DUPONT AWARDS 30

Innovation: New Approach to Condiment Container Responds to Local Market Needs, Maintains Brand Equity Positive Packaging replaced the large glass bottles of NestlĂŠ Maggi Arome seasoning liquid with thermoformed, single-use mini bottles made of flexible laminate, offering consumers convenience, ease-of-use, and affordability. The bottle-shaped packet maintains brand recognition and enhances shelf appeal while being easier to handle and ship.

Silver Winner

Wire Coil Clamshell By: Perfecseal, a Bemis Company, and Arthrex Inc. (U.S.) Innovation: New Design Offers Easy Assembly of Medical Suture Packaging The Wire Coil Clamshell innovatively overcomes the challenges the medical field faces in assembling suture passing wire. Using a three-paneled, thermoformed package design and eliminating the porous, heat-sealed lid, manufacturing times and costs were reduced while helping medical personnel to easily remove the suture for quick use. PD Silver Winner

Sensodyne Toothpaste Carton By: GlaxoSmithKline Consumer Healthcare, API Laminates, Chesapeake Packaging, and Blue Marlin (U.K.) Innovation: 3D Graphics on Toothpaste Packaging Creates Stunning Shelf Appeal Sensodyne is the first oral health care brand to use cutting-edge Fresnel lens technology to create dramatic results. The combination of deep embossed Fresnel lens and positional control through the lamination process allows the printer to register its inks to the lenses to create a unique 3D brand identity.

SEPTEMBER 2011

WINNERS ORgaNIc FOOd OR BEvERagE

BEER

TruBee Honey

Boulevard Brewing Co.

dIStIllEd SpIRtS

WINE

Finlandia Vodka Worldwide Ltd.

Jackson Family Wines

FlavOREd alcOhOlIc BEvERagE

FOOd

American Vintage Beverage Co.

Kensington & Sons LLC

cOSmEtIc OR FRagRaNcE

caRBONatEd BEvERagE

Oscar de la Renta

H-E-B

cONvERSION REcOgNItION

NON‑caRBONatEd BEvERagE

Traders Point Creamery

Kyäni Inc.

all 2011 entries were judged on innovation, package design, and shelf impact by a distinguished panel of judges: Barry Roebuck

Creative Director, Hamilton Beach Brands, Inc.

Derek Neuland

Founder, ThirstyDudes.com and Overglued.com

Jason Draper

ThirstyDudes.com, Owner, Wooden T-Shirts

Joe Pryweller

Editor/Conference Director, Packaging Strategies

Jonathan Hunter Robert Meisner

University of Wisconsin-Stout, School of Packaging CPP, CPLP, Assistant Professor, University of Wisconsin-Stout

Since 1989, the clear choice awards has honored consumer product goods manufacturers who expand the frontiers of glass packaging design by using glass containers in innovative ways. Sponsored by the glass packaging Institute, this is the only awards program that recognizes the contribution glass packaging makes to the image and success of everyday products. For more on the winners, visit www.gpi.org

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IOPP AWARDS

Institute of Packaging Professionals | 2011 AmeriStar Awards Showcase of Packaging Innovation www.iopp.org More than 100 packages were submitted for this year’s Institute of Packaging Professionals (IoPP) AmeriStar awards competition. Judges evaluated and analyzed packages from 17 categories using package innovation, sustainability, protection, economics, performance, and marketing as criteria. Find pictures of all the AmeriStar winners at http://www.iopp.org/i4a/pages/index.cfm?pageid=78.

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Best of Show Award (Sponsored by Lansmont)

Sustainability Award (Sponsored by 3M)

The Convertible Clamshell

Bag-in-Box for Automotive Fluids

By: HAVI Global Solutions

By: Scholle Packaging

The hingeless, polypropylene package design provides operational efficiency improvements as well as product differentiation. In addition to its package design benefits for behind the food service counter, the creative packaging structure provides consumers with product protection, portability, visibility, insulation, and calibrated moisture release through the inventive integration of vents when the package is closed. The clamshell-to-plate package also is recyclable, reuseable, and formed from a custom, downgauged resin sheet thickness.

Scholle Packaging’s bag-in-box system for automotive chemicals and fluids allows industry suppliers to satisfy their customers’ needs with an efficient, environmentally conscious package.

When used to replace one-L bottles of motor oil, each bag-in-box packaging system diverts 24 plastic packages from the waste stream. Overall, petroleum-based resin usage in the packaging is reduced by nearly 90% compared to rigid one-L bottles. The outer carton of the packaging system is also fully recyclable. PD

UCT D O PR

NO GRAIN DIRECTION

FOR PLASTIC AND GLASS BOTTLES

WATER AND MOISTURE RESISTANT NO WRINKLE, NO CURL

RAPID GLUING TIME WITH STANDARD GLUE FOR PAPER

ASPECT AND FEEL OF PREMIUM MATTE COATED PAPER

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LABEL US VERSATILE With its polyethylene expanded film, Polyart synthetic papers are resistant to tearing, water, grease and chemicals. Polyart has no grain direction, allowing it to conform easily to irregular surfaces and container shapes.

POLYART FOR ALL LABELING TECHNOLOGIES Polyart offers a range of synthetic papers specially designed for added-value labels in P/S, IML and wet glue technologies.

Applications for Polyart synthetic papers are virtually unlimited and include: Durable tags and labels for tracking, security, logistics, horticultural, chemical drum, pharmaceutical, luggage, tamper evident labels plus much more!

POLYART IS MANUFACTURED IN EUROPE AND IN THE USA BY ARJOBEX ALL SITES ARE CERTIFIED ISO 14001 (STANDARDS FOR ENVIRONMENTAL MANAGEMENT SYSTEMS)

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SEPTEMBER 2011

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© 2011 WFM All logos, graphics and designs are the property of their respective owners.

National Association of Container Distributors / 48th NACD Package Awards Competition www.nacd.net The National Association of Container Distributors (NACD) is a professional association of rigid packaging distributors that supply bottles, tubes, pumps, sprayers, and other closure systems. NACD is committed to the distribution of quality packaging components by establishing the market connection between manufacturers/producers and users of containers.

Bronze – Cosmetics & Personal Care Creative Use of Stock Components

Menskin Shave Stick By: Menskin Distributor: Kaufman Container Company Bernard M. Seid Best of Show

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Kandoo Corner Buddy By: Nehemiah Manufacturing Co Distributor: Berlin Packaging Relaunching the Pampers Kandoo brand, the new “Corner Buddy” package for kids can be placed in the often unusable locations for hand soap and bath products on sink or tub ledges. Fitting snugly in the tub or sink corner, “Corner Buddy” includes hand and CAD sculpting for the lifelike Kandoo frog character.

september 2011

The client wanted a more upscalelooking package that could be marketed at a higher price. This package was chosen for its wide surface area and its sleek look when the label is applied. This distributor coordinated the purchase of the raw components and worked with the customer to source the labels.

Silver – Cosmetics & Personal Care People’s Choice Award

CHI Royal Treatment Hair Care Line By: Farouk Systems Inc. Distributor: TricorBraun The real story in this opulent-looking plastic bottle is the closure: a twist-open/close dispenser cleverly designed into the top “jewel” of the crown. The distributor designed the closure in this way so that customers wouldn’t have to settle for a standard dispensing closure in this “royal” line.

Gold – Drug & Pharmaceutical

Tone By: Complete Nutrition Distributor: Berlin Packaging The objective was to increase shelf presence in a cluttered and homogenous category. The customer also needed to remain with stock packaging to ensure that filling speeds and cost of goods didn’t increase. Solution: an overcap that lets filling continue uninterrupted but greatly differentiates the product on the shelf.

Gold – Food & Beverage

Amoretti Organic Olive Oil By: Noushig Inc. Distributor: Berlin Packaging A hand-scripted brandmark is paired with an elegant amber glass bottle with a stair-stepped pedestal foot and soft, rounded shoulder.

The label features a detailed silkscreen illustration of an olive branch. The slender neck is accented by a gold neck label with a subtle matte finish.

Gold – Cosmetics & Personal Care

Cocoa Bronze By: American Eagle Outfitters Distributor: O.Berk Company For a new after-sun lotion, the distributor recommended using a stock PET 8-oz. Barolo Round topped with a 24-410 white fingertip lotion pump. To make the package a standout, decoration included a graduated shading from light orchid to bronze on the bottle. Three-pass silkscreen printing completed the graphics and lettering.

Gold – Novelty

Kama Sutra “Impulse” By: Kama Sutra Company Distributor: TricorBraun With its sleek and beautiful motorized rollette, this package is designed for women. It’s powered on and off by a button on the base of the unit. The feminine gel applicator is said to be the first of its kind in its market category.

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Gold – Household Chemical & Auto

Sevin Bug Killer By: Garden Tech Distributor: TricorBraun The neck of these distinctively curved squeeze-andmeasure bottles is reduced to 28 mm, saving the customer money. A view stripe lets consumers see the product’s level in the bottle and in the measuring space.

A 32-oz hose-end sprayer bottle features dramatic curves on the label panel and ribs for easier gripping.

Gold – Pet & Vet

CHI Pet Best Friend’s Grooming Kit By: Farouk Systems Distributor: TricorBraun A photo of a fire hydrant inspired a design that looks like the real thing but can be easily manufactured. The overcap completes the look by snapping over the dispensing closure. The package had to be tall enough to accommodate the fine mist sprayer used on the line’s detangler product.

Silver – Food & Beverage

Naeve – Pure Iceberg Water

NACD AWARDS 36

By: Main Brook Waterworks, Inc.

Silver – Drug & Pharmaceutical

Distributor: O.Berk Company

Liquid B-12 Energy Booster

Main Brook Waterworks wanted to position its pure iceberg water for mixing with premium liquor. The stock Bellisima flint glass bottles, frosted for an icy look and sealed with an ice-blue, bar-top cork cap, convey a fragile, luxury feel. A dimpled seal-band top label and a frosted-looking primary label complete the look.

By: High Performance Fitness

Gold – General Industrial

Sublimation Ink By: Sawgrass Technologies Distributor: NorthPak Container Corporation Locking rings on the neck of this custom-molded bottle enable it to be inserted into the printing fixture, turned, and then locked into place. A stock, pierceable, rubber septum and crimp neck closure system lets the package be aseptically assembled, guaranteeing that there will be no product contamination.

SEPTEMBER 2011

Distributor: All American Container The client wanted its “stay alert” product to look different from similar supplements, which typically come in 2-oz PET Boston rounds. This was accomplished with a unique football-shaped container plus cap and labeling in a football-season themed two-pack.

Silver – Novelty

World Series of Poker Energy Supplement By: Alix Technologies Distributor: TricorBraun For an energy drink in a package that looks like a stack of poker chips, the customer chose a simple cylinder with a closure that fits flush with the bottle shoulder. The full-body shrink sleeve is printed to look like the chips. The blank bottles are held in stock and labeled on demand.

Silver – Household Chemical & Auto

Swimway By: Haviland Distributor: Berlin Packaging The assignment was to update an existing 32-oz. HDPE package, including an enlargement of the neck finish to aid in production. The solution was a translucent frosted bronze PET bullet with a 38-400 neck finish, enabling easy filling of powders or liquids. Vented closures in pearl, gold, and black create an attractive contrast.

NOT PICTURED Bronze – Novelty

Jewelry Wipes By: Connoisseurs Product Distributor: Berlin Packaging Bronze – Food & Beverage

The Original Moonshine Clear Corn Whiskey By: Stillhouse Distributor: TricorBraun Bronze – Household Chemical & Auto

Silver – Pet & Vet

Super Hard Shell

Green Groom Shampoo & Conditioner

By: Turtle Wax Distributor: Berlin Packaging

By: Senproco

Nacd Awards 38

Distributor: TricorBraun

Bronze – General Industrial

The PCR-PET bottle is silkscreened to avoid the environmental impact of labeling glues. The faux acid etch decoration in the waist of the bottle is said to be the first such application on PCR. The pinched waist and disk-type dispensing closure make the bottle easy to grip and dispense with one hand.

Barbee Premium

september 2011

By: Barbee Company Distributor: Cincinnati Container Company Bronze – Drug & Pharmaceutical

NOX Edge By: FWM Labs Distributor: Andler Packaging Bronze – Pet & Vet

Espree Animal Shampoo & Conditioner By: Espree Silver – General Industrial

Distributor: Berlin Packaging

Bear Coat CS25 By: Premiere Concrete Solutions Distributor: NorthPak Container Corporation The lithographic printability of steel pails let the customer enhance the image of the product, previously packaged using labels on plain pails. The client got the visual enhancement it wanted while meeting the deadline to have a package ready for the beginning of its business season. PD

For images of Bronze Award Winners, visit www.nacd.net.

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In-Mold Decorating Association | 2011 IMDA Awards www.imdassociation.com The In-Mold Decorating Association (IMDA) is an organization of molders, printers, material suppliers, equipment suppliers and others committed to the development and growth of in-mold decorating products, technologies, and markets. Its mission is to raise the level of awareness and acceptance of in-mold decorated durable products and packaging by OEMs, end users and marketers.

Best Part Design

Red Path Sugar Container Submitted by: Ropak Packaging Molder: Ropak Packaging Brand Owner: Red Path Sugar Ltd. The patented 2.3-liter EZ Stor container with tamperevident hinged cover makes it easy to dispense the product and reseal the package for freshness. The in-mold labeling (IML) maximizes billboard area, while the space-efficient rectangular shape maximizes density on retail shelves as well as on pallets during transportation.

Best Label Design

Venice Mask Box Submitted by: al Printing Molder: Curver

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SEPTEMBER 2011

After testing different combinations of inks and lacquers in the molding process, al Printing turned a plain plastic box into an eye-catching package with a six-color, UV-flexo printed label. Three additional lacquers and special inks gave the label its glossy metal look without compromising mechanical properties required for molding.

Best Product Family

Enfamil Infant Formula Submitted by: Mead Johnson Nutrition Molder: Plastic Moulders Brand Owner: Mead Johnson Nutrition This reusable tub with refill pouch, the first of its kind in the infant formula category, can withstand multiple dishwasher cycles. The injection-molded oval shape allows for easy gripping and handling.

The high-gloss, in-mold label accents the premium image with foil in the gold swoosh and the Enfamil brand stamp.

Best Thin-Wall Packaging

Rugenwalder Teewurst Package Submitted by: Marbach Moulds & Automation GmbH Molder: Weidenhammer Plastic Packaging GmbH Brand Owner: Rugenwalder Muhle Carl Muller und Co. KG An advanced IML process enables seamless integration of side and bottom labels without edges in a single step, previously possible only with thermoformed containers and sleeve labels. The process also retains the soft bottom contour that is standard with thermoform packaging, with the same hand-finished look and feel.

Honorable Mention – Product Family

Thor 7-Eleven Cups Submitted by: Inland Label Molder: Technimark Brand Owner: 7-Eleven Inc. A patented IML process gives the cups a highend reflective metallic look on an injectionmolded container. The laminated construction makes them durable enough to withstand hundreds of dishwasher cycles without damage to the label. High quality gravure printing provides photo-quality graphics.

Honorable Mention – Label Design

Wisk Laundry Detergent Submitted by: Multi-Color Corporation

NOT PICTURED Best IMD Durable Product

Washer/Dryer Control Panel Submitted by: Serigraph Inc. Best Injection Molded Part

Laundry Control Panel Submitted by: Serigraph Inc.

Molder: Graham Packaging Brand Owner: Sun Products Sun Products wanted a label that would highlight Wisk’s “Science of Stain Fighting” to build shelf presence in the highly competitive laundry category. The resulting package gets the ultimate no-label look by utilizing in-line cold foil application during flexographic printing. The cold foil was optimized to ensure regrinding capabilities at the blow molder. PD

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Brazilian Packaging Association (ABRE) | 2011 o Prêmio ABRE da Embalagem Brasileira www.abre.org.br Fresh off celebrating its 10-year anniversary, the Brazilian Packaging Association packaging and design awards receives a name change. The new name — o Prêmio ABRE da Embalagem Brasileira — reflects the growing scope and relevance of the contest and the association in Brazil. The association itself was established in 1967 and continues to encourage Brazil’s package design community to invest in new projects, with incentives such as this contest.

Sweets and Dessert Packaging

Halls XS – Slider Box Winner: Kraft Foods Design by: Believe Branding Converter: Brasilgrafica End user: Kraft Foods The package offers both a different presentation for candies in this market and convenience features valued by consumers. The structure is designed for easy opening, and the graphic design uses metallic colors to impart a premium look. Consumers reacted positively to both the look and the functionality of the package, resulting in an exponential increase in sales for Kraft Foods.

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september 2011

Savory Food Packaging

Dama Hojiblanca Winner: Sandeleh Alimentos Design by: Indústria da Imagem Design Converter: Sinel System / Grupo Saint-Gobain End user: Sandeleh Alimentos The package’s novel shape is draped by a full-body shrink sleeve. The sleeve, printed in six colors plus gold, highlights the olive green glass bottle’s striking angles.

Non-Alcoholic Beverage Packaging

Lata 50 Anos de Brasília Winner: DIA Comunicação Design by: DIA Comunicação Converter: Rexam Beverage End user: Coca-Cola Coca-Cola celebrates Brasilia with this limited edition package. An intricately printed design commemorates the 50 years that Brasilia has served as capital of Brazil. White is used to highlight the naturally metallic color of the cans, and the gold print brings prestige to images of Brasilia’s monuments. Coca-Cola recorded strong sales as a result of the package design.

Cosmetics and Personal Care Packaging

Nova linha Ekos Cabelos Winner: Natura Design by: Tátil Design de Idéias Converters: Plastek do Brasil / Prakolar / Igaratiba / Aptar / Abplast End user: Natura These packages demonstrate that sustainable packaging can be sophisticated. Bottles are made from 50% recycled PET, and the paperboard carton contains 40% post-consumer recycled fiber. The resulting family of hair care product packages also won ABRE awards in the following categories: Packaging for Family of Products; Sustainable Packaging; Structural Design and Functionality; and Marketing and Communication Strategy.

Alcoholic Beverage Packaging

Cachaça com Arte e Inovação Winner: Indemetal Gráficos Design by: Arbo – Inteligência para a Marca Converter: Indemetal Gráficos / Premier Artes Gráficas End user: Destilaria Mato Dentro

Packaging in General

The Project Cachaça com Arte e Inovação (Cachaça with Art and Innovation) is designed to increase appreciation for the locale where the rum is produced, and also to increase the appreciation of its own brand and rum. The bottle uses transparency in concert with the optical distortion from the rum. The doublesided, digitally printed label is applied in a diagonal, forming a graphic that merges the images in the foreground and background, giving movement and symmetry.

Xícaras de café 12 peças Euro Trapezoidal Winner: HAL9000 Comunicação e Design Design by: HAL9000 Comunicação e Design End user: SunGuider The challenge was balancing product protection needs with the desire to provide the maximum viewing area for the highly decorative cups. The package uses a PVC frame to cradle the coffee cups and saucers, while a large transparent lid allows the product to become a major part of the package decoration.

Perfume Packaging

Anni Winner: Wheaton Brasil Design by: Lumen Design Converter: Wheaton Brasil / Magistral / Aptar / Rexam do Brasil Usuário/ End user: O Boticário The challenge was to keep the magical charm associated with the iconic Annette brand, while reducing packaging costs for the new Anni fragrance. To leverage filling efficiencies already in place, the new Anni package uses the same bottle shape with a new decorative element. The decoration – a decal fused with glass applied to the bottom of the bottle – plays with the magnification properties of the glass and the perfume.

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Promotional Packaging

Press Kit Anni Winner: Brainbox Design by: Brainbox End user: O Boticário When Brazil’s fragrance brand Annette wanted to revitalize its product line, it needed a package that would win over opinion leaders. The brand decided to make a press kit package that would incorporate both whimsy and luxury. The fabric-covered box opens revealing a bottle of the new Anni fragrance and flattens to reveal a “framework of memories.”

Packaging for Micro- and Small-Size Companies

Marithimus Especialidades do Mar Winner: Marithimus Design by: Carrara & Carrara Converter: Rocha Gráfica e Editora End user: Marithimus Frutos do Mar Using the product as decoration, the packages for Marithimus Especialidades do Mar enable consumers to view the product before purchase. The design is complimented by metallic printing, which adds sophistication without high costs. The redesigned package helped grow sales by 60%.

Graphic Design for Non-Alcoholic Beverages

Caixas Nespresso Winner: FutureBrand BC&H Design by: FutureBrand BC&H End user: Nestlé

ABRE Awards 44

Nespresso coffee shops in Brazil did not have gift boxes that conveyed the international coffee brand’s premium nature. To remedy this, FutureBrand BC&H developed a box with a golden belly band and the Nespresso monogram embossed in gold.

september 2011

Graphic Design for Sweets and Desserts

Molico Yogo!

Winner: Packaging Brands Design by: Packaging Brands Converter: Multilabel do Brasil End user: Nestlé Molico Yogo! brings the concept of yogurt to Brazilian consumers, who may be more familiar with ice creams. The oval shaped container communicates that the product is a frozen dessert like ice cream. In-mold labeling uses the color of the container to create space and movement in the design. Nestle reports that the package design is earning the frozen yogurt a following.

Graphic Design for Alcoholic Beverages

Caixa de presentes Vinci Winner: FutureBrand BC&H Design by: FutureBrand BC&H Converter: Cromagrafyc End user: Vinci The brand’s new visual identity—lighter and relaxed—shines through its new gift box packaging. The design uses a bold, black background with small wine-related illustrations winding across the package. The logo is presented in different ways on the gift box’s front, sides and back, an allusion to the variety and versatility of the wine.

Graphic Design for Savory Foods

Linha Infantil Mãe Terra Alimentos Winner: Petersen & Avila Design by: Petersen & Avila Converter: Vibelplast End user: Mãe Terra Alimentos The bright foil pouches convey the playful nature of the brand, while the graphic design educates children on the importance of the environment. The design’s focus on sustainability also reinforces the message that the product inside is an organic and natural snack.

SHRINK WRAP POUCHES POLY BAGS METALLIZED FILM ADHESIVE FILM LABELS

Cut new paths in packaging comps.

The ONE machine for flexible film comps, samples & labels. u Print and then contour

Graphic Design for Cosmetics, Pharmaceuticals, Personal/Health Care Products

cut with the same roll-to-roll system. u Select from odorless ES3 & fastdrying SS21 hard solvent inks. u Close-view 1440dpi, variable dot technology. u Die-cut & half-cut functions with precision crop mark detection. u CJV30 Series available in four sizes: 24”, 40”, 54”, 64”

Egeo Choc Winner: Kommdesign Comunicação Ltda

24” Print/Cut System

Design by: Komm::Design Strategy Converter: Wheaton do Brasil / Baumgarten / TPI Molplastic / Meister / Aptar End user: O BOTICARIO The EGEO perfume line uses a concept and fragrance inspired by a food loved by many Brazilians — chocolate. To convey the feeling of melted chocolate, the package uses the imagery of dripping chocolate printed in relief. The glass bottle is covered by a pink-and-brown full-body shrink label — an unusual combination for perfumes.

Silver ES3 ink for eye-catching metallic effects!

WHITE INK for over and under printing on clear & color media.

Use the CJV30-60 with JetComp film media. See more at www.prooftech.com Visit our booth and learn more...

Booth 4958 | Las Vegas • April 28-30 ATL

888-530-3988

BOS

888-530-3986

CHI

© 2011, Mimaki USA, Inc 150-A Satellite Blvd., NE, Suwanee, GA 30024-7128, USA Fx: 678-730-0200 Outside the USA: Mimaki Engineering Co., Ltd. • www.mimaki.co.jp

888-530-3985 LA 888-530-3987 www.mimakiusa.com

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Graphic Design for General Products

ABRE

Pimpolho Calçados para Bebês Winner: Matriz Escritório de Desenho Design by: Matriz Escritório de Desenho Converter: Jofer Embalagens / Kawagraf Embalagens / Box Print End user: Brito & Cia. The packages are designed with a decorative frame that can be used to display baby’s first shoes. The company reports that the packaging helped spur a 25% growth in sales compared to 2010. The package also won an ABRE Graphic Design for Family of Products award.

Redesign for General Products

Estrela Tom & Jerry Bebê Topz End user: Brito & Cia. Winner: Topz Cosméticos Converter: Plásticos Castro / Vibraço Desenvolvimento e Tecnologia / Indexflex End user: Topz Cosméticos The Baby Line Topz uses baby versions of the Warner Bros characters Tom and Jerry for its hair care product packaging. The star-shaped bottle brings differentiation on shelf and is a stable standup package in wet areas in a consumer’s home.

NOT PICTURED Household Packaging

Razzo Tira Manchas Winner: Razzo Design by: XGUIDES Converter: Allpac End user: Razzo In a market dominated by powders and liquids, Razzo stain remover needed to clearly communicate the product’s benefits. The package design uses wide swaths of pink, a color associated with stain removers in Brazil, to help communicate that the product is a laundry aid. The transparent wrapper highlights the texture of the bar and how the soap can be used to scrub stains out.

Health and Pharmaceutical Packaging

Alcachofrax Winner / Design by: Design Inverso Converter: Gráfica Meyer End user: Laboratório Catarinense The redesigned packaging uses strong colors to highlight the carton’s window and the product inside. The new package helped reposition the product and increase sales.

Food Packaging Technology

Família de Requeijão Líder Winner: Multilabel Converter: Siegwerk Ink / BF Plásticos / Multilabel End user: Líder Alimentos do Brasil Dairy cups feature bright, in-mold labels. The labels cover the full body of the conical cups.

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Redesign for Food and Beverage

Cepêra Winner: 100% Design Design by: 100% Design Converter: Kromos / Itap Bemis End user: Cepêra Alimentos The new visual identity, with its farm-to-tableinspired photo illustrations, reflects the living healthy concept that is part of the new Cepêra positioning. Copy on all 120 packages also was reworked. Cepêra Alimentos expects a sales growth of 25% by the end of 2011. PD Structural Design

Display Ovo de Páscoa Lacta Delice Winner: Kraft Foods Design by: Team Creatif Converter: Brasilgrafica / PH FIT End user: Kraft Foods Moving to a hexagonal structure for its chocolate Easter eggs, Kraft Foods has improved the package’s impact at point of sale. The carton’s closure also eliminated the need for hot-melt glue.

Beverage Packaging Technology

Tampa – Cappuccino 3 Corações Winner: Revpack Tecnologia Design by: Dezign Com Z Converter: Frasquim / Baumgarten / Revpack End user: Café 3 Corações The package closure was injection-molded in one heart-shaped piece. The shape provides brand differentiation, and the technology helps prevent deformation of the cap.

Cosmetics, Personal Care, Health & Pharmaceutical Packaging Technology

Biotropic Linha Homem Aranha Winner: CCL Label Design by: VY2 design Converter: Zeviplast / CCL Label

Use the JFX-1615plus in combination with the CF2 flatbed cutting plotter.

Shown with optional RU-160 Roll Unit

End user: Biotropic The packaging structure extends the marketing benefits of the Spiderman brand, but it also presented challenges when applying the shrink label to the novel shape. This package is an excellent example of technical skill when shrink-labeling contoured containers.

General Product Packaging Technology

Saco com Alça e Válvula para Selagem por Ultrassom

Give your comps & presentations realistic quality.

Flatbed Cutting Plotter

u Space-saving size; 63"x 59" print area. u IDFM media feeding for precise ink placement. u Close-view 1200x1200 dpi, variable dot technology. u Prints on PVC, flexible films and heat-sensitive materials.

Quick & accurate cutting and creasing on a wide variety of material. 3 sizes to suit your workplace needs.

Winner: Klabin

Visit our booth and learn more...

Design by: ADAG Comunicação

Booth 4958 | Las Vegas • April 28-30

Converter: Klabin / Technocoat / Valfim End user: Saint-Gobain do Brasil This new concept for packaging mortar uses a welded sleeve to prevent leaking.

ATL

888-530-3988

BOS

888-530-3986

CHI

© 2011, Mimaki USA, Inc 150-A Satellite Blvd., NE, Suwanee, GA 30024-7128, USA Fx: 678-730-0200 Outside the USA: Mimaki Engineering Co., Ltd. • www.mimaki.co.jp

888-530-3985 LA 888-530-3987 www.mimakiusa.com

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Asociación Mexicana de Envase y Embalaje | 2011 Envase Estelar Winners www.amee.org.mx The Mexican Packaging Association (AMEE) represents the Mexican packaging industry in an impartial and non–profit way in order to support, promote, and protect the industry. AMEE has a membership of almost 80 companies and is recognized by national and international organizations as the professional association that has brought together the most important packaging manufacturers of Mexico. Besides the packaging contest, yearly activities include a national congress, technical seminars, standardization programs, a statistical yearbook, and educational outreach.

Excellence Award: Health & Beauty Category

Outspoken by Fergie By: Vitro Developed for: Avon The decoration was a challenge because of the wide contours of the area where the serigraphy is applied, as well as the thin lines of the finely detailed art. The dark purple color adds a touch of elegance and mystery to the bottle, giving continuity with the diamond-like lid.

amee Awards 48

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Excellence Award: Beverage Category

José Cuervo 250 Aniversario, Extra Añejo Tequila By: Grupo Pavisa, S.A. de C.V Developed for: Casa Cuervo The complex, handcrafted glass bottle features elegant, curved lines, and a special-edition collar.

Each bottle comes in an elegant oak box trimmed with leather. This entry also was recognized with the Export Packaging Award.

Excellence Award: Food Category

Philadelphia Slices Peel & Reseal By: Kraft Foods Mexico Developed for: Kraft Foods Mexico The “Peel & Reseal” feature, consisting of a pressure-sensitive adhesive applied between lamination layers around the pre-cut opening, enables the package to be opened and closed about 16 times in refrigeration. A two-piece, tamper-evident warranty seal lets consumer verify that the product has not been opened.

Persil 450mL By: AG Convertidora, S.A. de C.V. Developed for: Henkel Capital, S.A. de C.V. The stand-up pouch design reduces consumption of plastic compared to traditional plastic bottles. This packaging helps the environment with its lower volume of polyethylene in the waste stream and its smaller energy consumption throughout the value chain.

Excellence Award: Domestic Products Category

Kleenex Duo By: Kimberly Clark de México, S.A.B. de C.V. Developed for: Kimberly Clark de México, S.A.B. de C.V. Made of 18-pt white kraft board, this reported first-ofits-kind double container feeds two different tissues that are kept apart by an internal separator integrated into the body of the box. Use indicators on the outside of the package show consumption of the tissues.

Excellence Award: Student Category

Kit de Bienvenida –Welcome Kit By: FES Acatlán UNAM Developed for: Ke Casas The welcome kit for new householders is ergonomic, functional, aesthetic, practical, durable, and, because it’s made of biodegradable material, environmentally friendly.

The graphic design is clean and dynamic.

The package also can be reused by homeowners for document retention.

Frida Kahlo 8-Pack By: Sigma Covis Internacional, S.A. de C.V. Developed for: Cervecería Cuauhtémoc, S.A. de C.V. Made of natural-fiber paper, the Frida Kahlo Bohemia Beer Case is offset printed in six colors with a striking image of the artist. The structure includes handles, bottle inserts, a Velcro closure, and golden tubular elastic.

Ruta del Sabor Toluca By: Printpack Packaging de México, S.A. de C.V. Developed for: Sabritas The special-edition pillow pack for potato chips uses Printpack Colorpack technology to increase color space and give the image a more realistic appearance.

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Naturella By: Fol-Mex, S.A. de C.V. Developed for: Procter & Gamble Redesigned for better consumer appeal, Naturella packaging is environmentally optimized to achieve reductions of 86 tons of polyethylene, 1.5 million units of secondary packaging, 68% less palleting, and 156 fewer kilograms of CO2 (equivalent to taking 31 cars off the road).

Pastisetas 75 g By: Galas de México, S.A. de C.V. Developed for: Bimbo

Tactile Can Heineken By: Fábricas Monterrey, S.A. de C.V. Developed for: Cuauhtémoc Moctezuma, Heineken México Used for the first time in Mexico, the tactile ink produces raised points that can be felt when picking up the can. By creating an effect similar to condensation, the tiny dots also give the surface a refreshing image and let the brand be recognized through the sense of touch.

AMEE AWARDS 50

The package combines a natural matte, oxodegradable biaxially oriented polypropylene (BOPP) with metallized oxodegradable BOPP lamination. The product photography works with the inks to better highlight the art and emphasize the background textures.

ToniCol Light 355mL By: El Manantial, S.A. de C.V. Developed for: El Manantial, S.A. de C.V. The design objective was to convey a product image that’s fresh and natural as well as distinctive.

The package aims to appeal to the consumer while representing something different in the soft drinks category.

Danone Big Boy 495 g By: Graham Packaging México Developed for: Danone de México This colorful, easy-to-use package offers just the right size for lovers of drinkable yogurts, providing a greater amount of product in a lightweight, sustainable container.

SEPTEMBER 2011

Frutsi Blok By: Jugos del Valle SAPI de CV Developed for: Jugos del Valle SAPI de CV The Frutsi Blok bottle is colorless, odorless, and durable. The aluminum and polyethylene structure of the foil cover makes the package both tight and easy to open. The bottle, molded from food-grade high-density polyethylene, was designed for lighter weight and enhanced palletizing, resulting in reduced transportation costs.

%!39 4/ /0%. )-0/33)",% 4/ )'./2%

Easy opening is just the start of Payne’s tear tape technology, providing fast, convenient opening with exceptional print quality‌ it’s easy to open, and impossible to ignore.

We’re experts at providing a flexible range of opening solutions which, through our sophisticated print, can integrate seamlessly with your packaging and carry all your important brand-building or promotional messages.

Our eye-catching luxury finishes combine with easy, senior-friendly opening solutions to help make your products an irresistible buy. In fact, the only thing we won’t tear a hole in is your budget.

When it comes to openings we always think outside the box Latabotella By: Jugomex, S.A. de C.V. Developed for: Jugomex, S.A. de C.V. The can’s dome lid allows it to be reclosed, an unusual feature for this metal packaging format.

The lids are fused using 10% less fossil-fuel energy for a reduction in the packaging’s carbon footprint. The cans are 100% recyclable.

For more information on Payne’s Designer Collection richmond@payne-worldwide.com www.payne-worldwide.com (804) 518-1803 Payne Richmond 1625 D Ashton Park Drive Colonial Heights, VA 23834

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amee

Jazy Frut 1L By: Laminaciones Técnicas para Empaques, S.A. de C.V. Developed for: Corporativo Fopa, S.A. de C.V. Optimizing space and flexibility, this stand-up, spouted pouch opens easily and dispenses its fruit-drink concentrate conveniently.

Perfectly protected.

Sustainable. Efficient.

Pouch Retortable “Chedraui Frijoles Bayos” 400 g By: Sigpack, S.A de C.V. Developed for: Especialización en Alimentos

At xpedx, we extend design strategy beyond the physical package, by helping you find smarter ways to market your products and generate profitable sales — concept to production, distribution to consumption.

We call it Packaging Expertise.SM

Are you prepared to go to market?

Call 513 248-7858 or e-mail packaging@xpedx.com today for a Packaging ExpertiseSM Kit.

Watch our Packaging Design video at bit.ly/i9zk3d

xpedx.com xpedx, an International Paper Company © 2011

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The multilayer structure of this retortable pouch provides barrier protection, mechanical strength, and flexibility. The package, developed as a substitute for cans, can also be heated in microwave ovens.

Lata Corazón By: Grupo Zapata Developed for: Galletas Gabi (Grupo Bimbo) The heart-shaped, diecut can, lithographed in color for a Saint Valentine’s Day promotion, says “Te quiero” in a traditionally stylish way.

NOT PICTURED Excellence Award: Other Category

Biopack By: Siliconados, S.A. de C.V. Developed for: Empacar desechos orgánicos Intended to replace plastic bags for organic waste, the self-sealing,100% recycled paper pack biodegrades in a maximum of two months. Decomposing food is not exposed to the environment, and waste odors are contained.

Suavicremas Fresas 158 g By: Artes Gráficas Unidas, S.A. de C.V. Developed for: Bimbo The packaging consists of a natural BOPP with metallized BOPP oxodegradable lamination. The combination of the photo image, CMYK overprint, and background without white base enhances the metallized effect and gives more contrast with the product.

Salchicha de Pavo 500 g By: Sealed Air de México, S. de R.L. de C.V. Developed for: San Rafael The brand owner is the first vendor to supply processed meats in matte finish printed material. The printing is done without process black. The package’s oxygen barrier extends shelf life and assures product freshness.

Diamante Ecológica 500 ml & 1 l By: Mega Empack, S.A. de C.V. Developed for: Mega Empack, S.A. de C.V. Designed for non-carbonated beverages, the bottle combines a hyperlight neck design with a lightweight body and a reduced opening to give a total package weight of 13.5 g—one of the lowest weights on the market. The bottle includes 30% recycled material.

HIDRO 220 By: Innovación y Desarrollo de México, SA de CV For: Hidro220 The stand-up pouch with zipper gets high brightness and contrast as well as good rub and chemical resistance from electron beam curing on a matte substrate. The package uses 28% less material than previous packaging, and the solid lacquer overprint is VOCfree. The aluminum foil structure bars oxygen and moisture, extending shelf life. PD

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Greener Package Competition | 2011 Sustainability Innovators www.greenerpackage.com/awards The third annual Greener Package Awards recognize companies that have demonstrated outstanding efforts in packaging sustainability. Among other guidelines, this year’s entries were required to include verifiable data for at least one aspect of environmental impact in greenhouse gas reduction, sourcing metrics/impacts, end-of-life recovery metrics/impacts, life-cycle metrics/impacts, or social impacts.

GREENER PACKAGE AWARDS 54

SEPTEMBER 2011

Environmental Impact, FDA-Regulated

Stonyfield Farm Yogurt Cup Stonyfield Farm switched from a high-impact polystyrene yogurt cup to one containing 93% renewable polylactic acid plastic for a claimed 48% reduction in global warming potential. Steps are taken to ensure that an amount of corn equivalent to what is needed for Stonyfield’s cups is grown to sustainable agricultural standards.

Innovator of the Year, FDA-Regulated

Ice River Springs In 2010, Ice River Springs became the first bottled water producer in North America to manufacture its own recycled PET resin and the first water bottler worldwide to produce a 100% rPET bottle in-house. Its new recycling facility in Shelburne, ON, is said to offset more than 75 million lbs of CO2 per year.

Innovator of the Year, Non-FDA-Regulated

Ecovative Packaging Ecovative’s protective packaging for Steelcase office furniture is made from mushroom roots that bind locally sourced agricultural byproducts, such as cotton-seed hulls, into molds of any desired shape. The compostable packaging can be grown within seven days in dark indoor environments, using one-tenth the energy used for traditional synthetic materials.

Environmental Impact, Secondary/Large-Format

Cleaning Systems Inc. A car wash-chemical dispensing system replaces 30-gal. and 55-gal. drums with 1-gal. containers and film bags of ultra-concentrated product.

The resulting net reductions in diesel fuel and gasoline for transport are said to be equivalent to a 232,000-kg CO2 reduction per 10,000 drums.

Environmental Impact, Non-FDA-Regulated

Ecologic Brands The Seventh Generation liquid detergent container features a compostable, molded-pulp outer shell made from 70% recycled cardboard and 30% old newspapers. The inner polyethylene pouch can be recycled with plastic grocery bags. Because the shells can be nested and the pouches transported flat, one truckload equals nine truckloads of rigid plastic containers.

NOT PICTURED Beyond the Package Award

APPE APPE’s investment of $14 million in its Beaune, France, PET recycling plant increased the facility’s capacity by 40% to 35,000 metric tons, making it the largest food-grade rPET producer in Europe.

Environmental Impact, Secondary/Large-Format

Intelligent Thermal Solutions Intelligent Thermal Solutions’ 36-Liter EcoTherm refrigerated shipping containers can maintain an internal temperature of 2˚ C to 8˚ C for five days while using less material than a typical cold-chain shipper.

Environmental Impact, Packaging Machinery

Intralox The S7000 Switch conveyor system uses new roller-belt technology to gently handle film-only multipacks of bottled products at high throughput rates without jams or product damage.

Environmental Impact, Packaging Machinery

OctoMAX System The OctoMAX monitoring system gives packagers optimal settings for stretch-wrap film use. With its variable film-tension settings, operators can program how much tension to apply at all stages of the wrap.

Beyond the Package Award

Starbucks Coffee Cup Starbucks Coffee Co., International Paper, Georgia-Pacific, and Mississippi River Pulp successfully partnered to develop cup-to-cup and cup-tonapkin recycling processes for singleserve, coated hot cups. The pilot program is in support of Starbucks’ goal to make 100% of the 4 billion cups it uses globally each year recyclable or reusable by 2015. PD

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Foil & Specialty Effects Association / 2011 Gold Leaf Awards www.fsea.com Since its inception in 1992, the FSEA has worked toward industry awareness and growth. FSEA continues to strengthen the industry as a whole through education, seminars, statistical surveys, reference tools, conventions and technical conferences, trade show exhibitions, and direct mail. For complete details and images of all Gold Leaf winners, visit www.fsea.com/09GLA/index.htm.

Gold – Label, Rotary or Sheetfed

FSEA GOLD LEAF AWARDS 56

Lindsey Lectures by L. Ron Hubbard Entered by: Bridge Publications Inc. Printing: HP ws4500 Finishing: abg International; Digicon Omega Foil: Great Western Foils The cover is digitally printed on stock label paper and finished with foil stamping, laminating, UV coating, embossing, and diecutting. The finished roll of labels then goes onto a custom machine that applies all front and back labels onto the plastic binder module case.

SEPTEMBER 2011

Gold – Cold Foil

White Christmas Entered by: Kurz Transfer Products Machinery: KBA with OFT cold foil unit Foil: Kurz Transfer Products Cold foil was applied inline to a base stock of PVC sheet on a six-color press.

The foiling was then overprinted with two hits of opaque white.

Gold - Foil Stamping/Embossing Folding Carton

Christmas Box Entered by: Trade Print Finishing Machinery: Gietz, Sakurai Die: Metal Magic Foil: Kurz Transfer Products Designer: International Paper Box The processes that produced this package included foiling, overprinting, spot UV application, embossing, diecutting, and folding/gluing.

Gold – Difficult Application on Folding Carton

Beyonce Heat Entered by: Diamond Packaging Machinery: Bobst BMA Die: Metal Magic; Universal Engraving Inc., a UEI Group Company Foil: Kurz Transfer Products Designer: Coty Design Group (graphics); Diamond Packaging (structure) The French reverse tuck carton features a combination of foil stamping, embossing, and debossing that augments the graphic design and creates a unique visual and tactile presentation. The carton was offset printed with two hits of black, two PMS colors in-line with satin coating, UV high gloss coating, and a UV dull, stampable varnish.

Silver – Foil Stamping/Embossing Folding Carton

McGraw Silver Entered by: Diamond Packaging Machinery: Bobst BMA Die: Metal Magic Designer: Coty Design Group (graphics); Diamond Packaging (structural) This French reverse tuck carton decorates foilboard and embossing with offset-printed opaque white, black, and three PMS colors plus UV gloss spot coating and UV dull varnish. The denimpatterned embossing, the embossed logo on the front panel, and the silver-embossed guitar pick on the top panel tie the brand to the iconic star.

Silver - Label (Rotary or Sheetfed)

Harley Coffee Label Entered by: Scarab Printing Arts Machinery: Kluge EHD Die: Clodfelter Engraving Foil: API Foils

Silver – Decorative Diecutting

To create the label’s distinctive appearance, three foils were applied to the base material, and all were register-embossed.

Godiva GEMS Milk Chocolate Truffles Entered by: Diamond Packaging Machinery: Bobst BMA Die: Metal Magic Designer: Godiva (graphic) and Diamond Packaging (structural)

Silver - Difficult Application on Folding Carton

Pür Minerals (Heavenly Delights/Earthly Treasures)

To reflect a departure from the rest of the Godiva line, The Godiva GEMS carton complements a unique structural design with decorative printing and silver foilboard. The carton, which erects to form a gift box with bow, was offset-printed with process colors, opaque white, gold stain, and two PMS colors plus UV gloss coating.

Entered by: Diamond Packaging Machinery: Bobst BMA Die: Universal Engraving Inc., a UEI Group Company Foil: Kurz Transfer Products Designer: Pür Minerals (graphics); Diamond Packaging (structure) The Pür Minerals collection features intricately detailed silver or gold foil stamping. Its combination of printing and stamping techniques combine to present a look of divine grace and femininity. The carton was offset printed with process inks and UV gloss coating. Foil stamping enhances the front, top, side, and rear panels. PD

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plga Awards

Packaging & Label Gravure Association | 2010 Print Quality Awards www.plga.com The Packaging and Label Gravure Association Print Quality Awards Program recognizes member printers and converters for outstanding achievement in gravure printing. Judges pay particular attention to registration, color consistency, and overall print quality, while also considering gravure processes and technical excellence. For complete details and images of all the winning packages, visit www.plga.com.

International Best of Show

Tchibo Coffee

Domestic Best of Show

By: Ukrplastic, Kyiv, Ukraine

Kiss Cups

This package features nine colors printed on a lamination of polyethylene/foil/PET using Rotoflex inks and indirect laser engraved cylinders on a Ten press. Conventional screening in the dark blue produces a nice vignette, and the use of stochastic screening gives a smooth effect in the tonal areas. The judges commented that the dark and light blue background, clear type, and excellent rendering of the coffee granules made an attractive, bright package, and an outstanding example of what gravure can achieve.

By: Inland Printing, LaCrosse, WI This food-service package sports in-mold labeling that is printed in four colors of highly reflective metallic ink plus silver printed on clear biaxially oriented polypropylene (BOPP) and laminated to white BOPP on a Schiavi press with engravings by Southern Graphic Systems. The solvent-based inks from Flint and the color combination of silver, black, and red offered a high level of contrast that the judges liked. They also noted that the silver effect brought depth and that the dynamic images, including the explosion around the Kiss logo, added zest and movement. PD

G3 fully automated and unattended.

Digital cutting has never been so productive.

The Z端nd board handling system, designed for fully automated production of signage, displays, packaging, etc., further accentuates the advantages of digital cutting. This option, typical of the Z端nd cutter concept, is highly modular and can be implemented gradually. Further information www.zund.com Pack Expo Las Vegas, NV. September 26-28, 2011. Booth 5761.

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Zund America, Inc. 5068 W. Ashland Way Franklin, WI 53132 T 414 433 0700 F 414 433 0800 infous@zund.com www.zund.com

KRAFTPAK

® Folding Carton Board

STrong, lightweight, sustainable.

n Kraftpak reduces your package weight by up to 25% n Lowest-density uncoated, unbleached carton grade in the U.S. n Superior performance with less fiber and weight n Natural appearance, exceptional cleanliness and uniformity n Renewable, recyclable, traceable fibers n World-class service for over 25 years

©2011 KapStone Paper and Packaging Corporation

For more information on KRAFTPAK® Folding Carton Board, contact KapStone Customer Service at 843.745.3433, or visit us at www.kapstonepaper.com.

Association of Industrial Metallizers, Coaters and Laminators | 2011 AIMCAL Awards www.aimcal.org

AIMCAL ASSOCIATION OF INDUSTRIAL METALLIZERS, COATERS AND LAMINATORS

AIMCAL represents converters of metallized, coated, and laminated flexible substrates and their suppliers. The international nonprofit trade association also includes a CEMA Division focused on the interests of converting equipment manufacturers. For complete details and images of all the winners, visit www. aimcal.org/awards/prod_win2010.asp.

Product of the Year

Holiday Tissue Canisters For: Kimberly-Clark Corp.

By: Graphic Packaging International (GPI) The sidewall structure of this three-piece formed canister consists of UV coating and inks, metallized PET (mPET), 0.016” solid bleached sulfate, and extruded low-density polyethylene. A proprietary process creates a lens pattern on the mPET, making the “ornaments” look three-dimensional as if embossed. Registration marks ensure lens pattern alignment with the graphics.

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Food & Beverage – Marketing

Cadbury Stand-Up Pouch For: Cadbury India Ltd By: Uflex Ltd. (India) PET, mPET, and polyethylene form a stand-up pouch for chocolates. Plasma metallization enhances the lamination’s barrier properties. Added convenience is provided by a punched hole for hanging display and a press-to-close zipper.

Food & Beverage – Technical

Red Baron Fire Baked Pizza Singles For: Schwan’s Consumer Brands By: Graphic Packaging International (GPI) PET Film Supplier: Toray Plastics (America) Inc. Metallizer: Rol-Vac LP Overprint varnish, ink, SBS, patterned adhesive, paper, adhesive, and mPET are converted to create a functional susceptor patch lamination that eliminates warping of the front panel when it is exposed to repeated freeze/thaw cycles. The innovation extends package shelf life six months, presents a more appealing package, and enables more even cooking.

SEPTEMBER 2011

Nonfood – Technical

Rose Among Thorns Insert For: Hazen Promotion By: Hazen Paper Co. The 10-pt, coated-two-side paper features a custom, transfer-metallized hologram overprinted in four-color process plus opaque white. A UV coating protects the front and back of the page. Transfer metallizing helps the relatively lightweight insert to lie flat because it permits moisture gain and loss on both sides of the sheet.

Nonfood – Marketing

Elvis 75th Anniversary DVD Collection For: Warner Home Video By: Hazen Paper Co. The slip case wrap consists of 60-gauge custom holographic mPET laminated to 80-lb, coated-one-side litho/label paper from Hazen. A two- and three-dimensional Holo-Lens insert adds a security feature, and the custom hologram conveys brand integrity and pizzazz. The litho/label stock exhibits excellent lie-flat and stay-flat characteristics to support faster printing and diecutting speeds.

Marketing – Decorative/Display

Tecate Beer Floor Advertisements

Marketing – Other

For: Heineken USA

Vince Lombardi Trophy Hologram

By: FLEXcon Co. Inc.

For: H.O. Zimmerman Inc.

Metallizer: Dunmore Corp.

By: Hazen Paper Co.

Converting: Performance Printing

The holographic cover was designed, embossed, metallized, and laminated for the Super Bowl XLIV Exclusive Stadium Collection Edition program. The custom hologram, featuring the Vince Lombardi Trophy, was transfer-metallized to 100-lb coatedtwo-side paper, which was then coated inline with Ultracure Acrylic.

The base film of the floor display, a 4-mil, metallized silver, pressuresensitive polyester/vinyl laminate, generates a more reflective appearance than the previous structure, which relied on screenprinted faux metallic ink. The pressure-sensitive adhesive removes cleanly for up to 180 days after installation. The four-color graphics are protected by a clear gloss vinyl overlaminate.

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AIMCAL

Sustainability Award

Heat-sealable Flower Sleeve By: Taghleef Industries LLC Derived from corn, the flower sleeve’s crystal-clear, heat-sealable, compostable PLA film not only protects the flowers during transport and handling, but also presents an eye-catching appearance. Because of the compostable nature of the film, the sleeve can be disposed of along with the flowers.

NOT PICTURED Sustainability Award

Cel-Met and O2 Barrier Metallized Sealants By: Celplast Metallized Products Ltd.

DELIVER THE BRAND WITH IMPACT EFFICIENCY

© Kodak, 2011. Kodak is a trademark.

Kodak's packaging solutions preserve brand equity and security, enhance shelf appeal, and drive efficiency from design through print production, with a unique portfolio that provides sustainable brand management and prepress solutions for global businesses:

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• • • • • • •

Flexo, offset and letterpress plate systems Proofing systems Digital asset management Creative and production workflow Brand protection Digital printing Technical, professional and consulting services

Cel-Met and O2 Barrier metallized sealants permit downgauging of approximately 25% without compromising the barrier properties or performance of the barrier laminate. Both sealants reduce threeply structures to two plies while providing high barrier properties. Eliminating the need for a second pass in the lamination process also conserves adhesive and reduces energy requirements.

Sustainability Award

Tiger-Max Roller Covering By: Menges Roller Co. This thermoplastic urethane roller covering is a recyclable replacement for the rubber traditionally found on rollers that move flexible material through converting and packaging machines. Besides recyclability, the elastomeric covering also offers excellent chemical resistance, superior load-bearing, and better cut and abrasion resistance.

Sustainability Award

Liner Recovery Program By: Mitsubishi Polyester Film

To learn more, visit booth S-7014 www.kodak.com/go/packaging

This closed-loop recovery and recycling system increases recycling of silicone-treated polyester liner material used as a carrier for pressuresensitive labels. The process produces Reprocess™ Sustainable Liners with recycled content and diverts spent liner material from landfills and export. The system is expected to recover several million pounds of spent liner material the first year. PD

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Grimaldi Forum / Monaco Under the Patronage of his Serene Highness the Sovereign Prince of Monaco

www.luxepack.com Information / FRANCE Idice T. +33 (0)4 74 73 42 33 - info@idice.fr USA KX Associates Inc T. + 1 212 274 8508 luxepackny@kxassociates.com

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Healthcare Compliance Packaging Council | 2011 Compliance Packages of the Year www.hcpconline.org The Healthcare Compliance Packaging Council is a not-for-profit trade association whose mission is to promote the greater use of compliance-prompting packaging to improve patient adherence and patient outcomes.

Innovative Design

DelPouch Starter Kit By: Catalent Submitted by: Catalent Designed to enhance the patient’s engagement and experience, the package provides a convenient, simplified dosing solution for topical products. The package incorporates multiple adherence drivers such as the DelPouch unit-dose delivery system, dynamic connectivity of Catalent’s Media Enhanced Packaging technology, and reminder-prompting configurations.

First Runner-Up

Silenor Patient Starter Kit

HCPC AWARDSS 64

By: Somaxon Pharmaceuticals Submitted by: Anderson Packaging When opened, this novel carton design resembles a bedroom complete with bed and nightstand. Patients can remove the sevencount, unit-dose, carded blister from the package to enable portability and convenience. A literature pocket in the bed carton design houses the complete medication guide to support patient compliance and adherence.

Compliance Package of the Year

Diovan HCT Shellpak By: Novartis Pharmaceuticals Corporation Submitted by: Anderson Packaging Inc. To facilitate compliance with the medication regimen, tablets are laid out with color-coded days and weeks, including reminders for refilling the prescription. The 30-day, calendarized, unit-dose blister is contained in a 170-mm Shellpak outer from MeadWestvaco, with an extended content booklet label on the front for complete patient assistance.

Second Runner-Up

Ribasphere Ribapak for Ribavirin Tablets By: Three Rivers Pharmaceutical Submitted by: Three Rivers Pharmaceutical Ribavirin therapy is correlated with reduced risk of relapse in treating chronic Hepatitis C. Besides reducing the pill-taking burden to two pills a day, Ribasphere RibaPak’s clearly marked package design enhances therapy adherence for seven days of dosing, and completing the regimen reminds patients to start their interferon therapy. PD

SEPTEMBER 2011

WEBINAR: Save the Date

Designing for a GREENER FUTURE > Presented by Package Design magazine > Tuesday, December 13, 2011

This webinar will explore strategies for designing packages that protect the product, the environment and the bottom line.

Look for additional information each month in Package Design or visit packagedesignmag.com.

Sponsored by:

PAC – The Packaging Association | 2011 PAC Leadership Awards www.pac.ca With a long history of serving North America, the Packaging Association began as the voice of the Canadian packaging industry in 1950 and has been holding packaging competitions as far back as 1953. Today, the association serves all of North America and operates the PAC Leadership Awards. The awards program has five Best of Show Awards.

pac leadership Awards 66

PAC LEADERSHIP AWARD

Aliments Ultima Inc. The PAC Leadership Award goes to Aliments Ultima Inc. for outstanding achievement in several aspects of packaging success. Winner in this year’s Competition for two Golds, one Silver, and the Canadian Packaging Consumers’ Voice Awards.

september 2011

PAC Packaging Award

Ontario’s Own Entering company: Watt International Inc. Customer: The Great Ontario Food Company Graphic designer: Watt International Inc. Because the food was all locally grown and produced, the name Ontario’s Own was chosen to catch consumers attention on shelf as a local product.

Walmart Canada Sustainable Packaging Award

Dasani PlantBottle Entering company: Coca-Cola Canada PlantBottle is a PET plastic package made with up to 30% of its material derived from plant-based waste material and is fully recyclable.

PAC Sustainable Packaging Award

iQ REFill Technology Cleaners Entering company: Planet People Graphic designer: Overflow Design Project & marketing lead: Planet People iQ uses an environmentally advantageous packaging system that features small, patented REFill (Reduced Environmental Footprint) cartridges that contain concentrated cleaning solutions.

Canadian Packaging Consumers’ Voice Award

Yoplait Source & Yoplait Creamy Entering company: Excel-Pac Customer: Aliments Ultima Inc. Graphic designer: Forthought Design Inc. Structural designer / printer: Excel-Pac Pre-press / printer: Schawk The format is new to the yogurt category in Canada, and has many end benefits in shipping, storage usage, and recyclability.

The squeeze format bag pouch allows for safe handling, easier use and no product waste. PD Roland_LEJ_Half_PD_EXPO.pdf

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PRODUCT FOCUS

SAMPLE AND PROTOTYPE PACKAGES

Packages Proto!

Products and services that can quickly transform designs into sample and prototype packages.

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Paper-Based Pack for Liquids www.xelapack.com

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The Xela Pack is a 75% paper constructed, environmentally conscious package used for sample and trial-size applications. The standup package comes in sizes ranging from 5 to 30 mL and is suitable for liquid and viscous products as well as pills, powders, and other granulated products.

2

Prototype Printer www.mutoh.com Mutoh’s ValueJet 1608HS hybrid printer can quickly print prototypes using almost any rigid substrate, while still being able to print on roll-to-roll media. The printer now runs on Mutoh’s all new MP Ink, which is made of 60% bio-based ink.

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Digital Cutting Table www.zund.com The fully modular Zund G3 Sample Maker provides digital cutting for prototypes or full production runs. The cutting table is available in 10 sizes and works with a range of cutting tools.

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Prototype Package Printer/Cutter www.mimakiusa.com

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The Mimaki CJV30-60 is an integrated print/cut system that automatically produces prototype and sample packages.

It prints in vibrant color then contourcuts shapes.

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Prototyping Software www.americhem.com vDesign is Web-based software that produces three-dimensional virtual prototypes of bottles based on customers’ computer-assisted-design samples. The plastic color matching software also enables designers to upload their color and property requirements to generate potential color matches, which can be sorted by cost and other design criteria.

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Shrink-Sleeved Prototypes www.mcdowelllabel.com This package is an example of McDowell Label’s HDUV 4.0 combination printing technology, which can be used for both high-volume and prototype packaging.

The featured package was printed on a white, micro-voided shrinkable film, which the company says is one of the most sustainable packaging films available for shrink sleeves. This film is naturally opaque, provides UV protection, features a 70% shrink curve, and has a “soft-touch� feel.

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Ink for Prototype Printers www.rolanddga.com Roland’s new ECO-UV S ink is offered in CMYK and white for wide-format VersaUV inkjet devices, including the 64" LEJ-640 printer and 54"and 30" LEC series printer/cutters. ECO-UV S expands up to 220%, allowing graphics to stretch around uneven shapes, indentations, corners, and curved surfaces for complex packaging prototypes.

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PRODUCT FOCUS

SAMPLE AND PROTOTYPE PACKAGES

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Label Technology Services www.wspackaging.com Research and development services from WS Packaging can help designers effectively test and prototype active packaging concepts. Arm & Hammer used the services to develop a replacement indicator for its new FridgeFresh Refrigerator Air Filter. The label uses a chemical reaction between two microencapsulated proprietary materials to signal when it’s time to replace the air filter.

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Metallic Effects for Prototypes www.color-logic.com

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Color-Logic’s Process Metallic Color System for HP Indigo enables designers to create metallic highlights and effects on small quantities of labels and packaging. The metallic effects are created when the Indigo press uses its white ink capabilities on metallic substrates. PD

Roll-Fed In-Mold Labels Offer 30% Cost Savings Printing and Finishing of: Metallic and Holographic Stocks Polyethylene Polypropylene Paperboard FSC Certified Printer Lenticular, Stochastic, Cling, and Various other synthetics.

Ask us about our rigid window boxes and specialty coating applications.

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september 2011

800.582.6605

Inland Label always brings you the most exciting label innovations and now we are proud to be the first in North America to deliver Roll-Fed Injection In-Mold Labels. We’ve taken our experience in producing traditional IML to create an entirely new product perfect for high volume/low SKU packages. You get the same photo quality graphics and ultimate durability as traditional IML with up to 30% cost savings! www.inlandlabel.com

DATEBOOK September 2011

AD INDEX

69

Allen Field Co.

70

AM Packaging

32

Arjobex America

September 14-15 PABS 2011 - Product Authentication & Brand Security Hyatt Rosemont Hotel, Chicago, IL www.awa-bv.com | +31 (0) 20 676 20 69

insert

29

Clearwater Paper

19

Diamond Packaging

September 21 HBA Virtual Trade Show www.hbaexpo.com/reconnect | 609-659-7617

37

Esko Artwork

OBC

September 26-28 Biopolymers Symposium 2011 The Brown Palace Hotel and Spa, Denver, CO www.biopolymersummit.com | 202-309-7296

31

insert, 17

46, 70

59

Kapstone

62

Kodak

63

Luxe Pack Monaco

45, 47

6, 7

3

Mutoh America Inc.

21

OKI Data Americas

IFC, 1

25

Makeover Challenge Voting

13

PaperWorks Industries

51

Payne

39

Printpack Inc.

67

Roland DGA Corp.

IBC

65

5

53

Unisource

33

William Fox Munroe

52

Xpedx

11

Yupo Corp.

58

Zund America Inc.

September 11-14 Graph Expo McCormick Place South, Chicago, IL www.graphexpo.com | 703-264-7200

September 26-28 Pack Expo Las Vegas 2011 Las Vegas Convention Center, Las Vegas, NV www.packexpo.com | 703-243-8555 September 26-28 CPP Expo Las Vegas Convention Center, Las Vegas, NV www.cppexpo.com | 201-881-1632

October 2011 September 28-October 10 Labelexpo Europe Brussels Expo, Brussels, Belgium www.labelexpo-europe.com | 262-782-1900 October 5-6 Healthcare Packaging Immersion Experience The James B. Henry Center for Executive Development, Michigan State University, Lansing, MI www.msu.edu/~hcpie/index.html | 517-355-4556 October 12-14 Paperboard Packaging Council Fall Meeting and Leadership Conference Disney World, Orlando, FL www.ppcnet.org | 413-686-9191 October 19-21 Luxe Pack Monaco Grimaldi Forum, Monaco www.luxepack.com | +33 (0) 4 74 73 42 33

May 2012 May 16-17 Luxe Pack New York The Metropolitan Pavilion & Altman Building, New York, NY www.luxepack.com | 212-274-8508

Brushfoil

Georgia-Pacific Corp.

Glass Packaging Institute HP Inland Label

Mimaki USA Monadnock Paper Mills

Owens-Illinois

Studio One Eleven Div. of Berlin Packaging Sustainable Packaging Webinar Transparent Container

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GLOBESPOTTING

By Lynn Dornblaser

Which Came First?

Did the product inspire the package, or the other way around?

Vital Statistics

The Product Uevo Design Egg Hair Milk

Contents

Hair styling milk Goals

Fun package that stands out on shelf Target

Young, trendy women in Japan Material

Plastic PE, paperboard (for outer carton)

The Perspective

why we love it

Novel package forms are not unusual in the Japanese market, where package design can be valued as highly as the functionality of the product.

Worldwide, packaging is especially important in the hair styling market, which can be complex and confusing because of the wide range of product functionalities and ingredients. This extraordinary package stands out for its quirky design and ability to quickly communicate a key product ingredient— egg shell membrane, a moisturizer.

This clever package is unlike any others we’ve found in the Japanese hair care market, and it helps consumers understand what’s inside. It’s also pretty darn cute.

The market Mintel reported on 119 hair styling product introductions in Japan in 2010, and between January and July 2011 we’ve seen 81 additional new products. Having some sort of way to stand out in this crowded marketplace is essential.

the innovations This little pink egg not only tells the story of the ingredients inside, but also offers functionality.

Note the indent toward the top of the egg (just like you might see on an actual hard-boiled egg after you peel it). That indent makes for a handy place for a finger or thumb to squeeze the egg and dispense the contents. The flip cap is on the bottom.

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Future Prospects The company, Demi Cosmetics, offers a line of hair styling products (five different varieties) under the Uevo brand, all in this unique egg-shaped container. Can the company further leverage the name and package shape to create more products in this packaging? Other companies with eggbased products also might benefit from this type of package. PD

Lynn Dornblaser (lynnd@mintel.com) is the director of CPG Trend Insight at Mintel International.