Package Design - October 2010 by ST Media Group International

$15 US

October 2010

October 2010 | Vol. 8 No. 8 M A RC H 2 0 0 8

Cheers!! Join Us in Toasting This Past Year’s Most Innovative Packages

A Companion Piece to Pack Expo’s Showcase of Packaging Innovations Vol. 8 No. 8 $15

www.packagedesignmag.com

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Annual Awards Issue 4 PAPERBOARD PACKAGING COUNCIL 67th National Paperboard Packaging Competition

10 GLASS PACKAGING INSTITUTE 2010 Clear Choice Award Winners

16 FLEXIBLE PACKAGING ASSOCIATION 2010 Flexible Packaging Achievement Awards

22 NATIONAL ASSOCIATION OF CONTAINER DISTRIBUTORS 47th Annual Packaging Competition

30 DUPONT AWARDS 2010 Packaging Innovation Awards

38 IN-MOLD DECORATING ASSOCIATION 2010 Awards

40 HEALTHCARE COMPLIANCE PACKAGING COUNCIL 2010 Packages of the Year

42 BRAZILIAN PACKAGING ASSOCIATION (ABRE) 2010 Awards

46 PMMI & PACK EXPO Project 2020: The Consumer Experience

52 ASOCIACIÓN MEXICANA DE ENVASE Y EMBALAJE 2010 Envase Estelar Winners

56 INSTITUTE OF PACKAGING PROFESSIONALS

ABOUT THE COVER: The cover image was provided courtesy of the Glass Packaging Institute and Burwell Photography in Washington, DC.

2010 Ameristar Awards

57 WORLD PACKAGING ORGANISATION 2009 WorldStar Awards

58 HEWLETT-PACKARD 2010 HP Indigo Digital Labels & Packaging Awards

62 INSTITUTO ARGENTINO DEL ENVASE 2010 Estrella del Sur Awards

66 ASSOCIATION OF INDUSTRIAL METALLIZERS,

COATERS AND LAMINATORS 2010 AIMCAL Awards

67 FOIL & SPECIALTY EFFECTS ASSOCIATION 2010 Gold Leaf Awards

68 GREENERPACKAGE.COM Greener Package Awards

70 PACKAGING LABEL & GRAVURE ASSOCIATION 2010 Print Quality Awards

72 Wow! What a Package By Lynn Dornblaser

Dolphin Water in the Netherlands has taken miminalist packaging to the next level with the 250-ml monomaterial stand-up SmartPack pouch with a “tear and sip” opening that recloses without a spout.

Departments 2 Editor’s Letter 71 Index of Advertisers

71 EUROPEAN TUBE MANUFACTURERS ASSN. 2010 Tubes of the Year October 2010 | PackageDesignMag.com

FROM THE EDITOR EDITORIAL OFFICE

11262 Cornell Park Dr. | Cincinnati, OH 45242 CORPORATE OFFICE

11262 Cornell Park Dr. | Cincinnati, OH 45242

Who Has Seen It All? EDITORIAL DEPARTMENT

he truth is: no one. There is simply too much package design going on in the world to keep track of it all. Most of the time, designers are busy designing—not surfing the web to find striking, innovative, or exceptional package designs from the far corners of the earth. There’s only so much time in a day, and as there are many opportunities for category crosspollination, there are also many opportunities for cultural crosspollination. That’s how we hope to help, both here and in the future with online galleries of exceptional package design on www.packagedesignmag.com. Let’s not forget to mention the many sustainability initiatives being brought to market every year. Two awards programs in this issue are dedicated to more sustainable packaging (DuPont and Greener Package), while many other industry organizations have a special category for package designs or technologies that achieve significant sustainability gains. For as many package design innovations that we packed into this issue (196 images, to give you an idea), there are often many more award-winners to be found online at an organization’s website. Because space was limited, whenever possible we’ve supplied website addresses where you can find the complete listing of the award-winners and their images. In wading through the hundreds and hundreds of packages that won awards this year, I could not help but appreciate the many wonders of the Long John Silver’s Lobster Bites takeout package. This package combines fun, functionality, fabulous graphic effects, familiarity of form, brand reinforcement, product portability, recloseability—and it made me hungry for butterdipped lobster tail just looking at it! Of course, not every category can embrace the fun factor that is amplified here, but each category has a factor or two that could probably use some amplification. When you find examples of effective amplification, be sure to let us know about it so we can share it with our readers. In the meantime, please enjoy the many package design innovations we’ve collected here.

Best,

Ron 2

OCTOBER 2010 | PackageDesignMag.com

EDITOR-IN-CHIEF

Ron Romanik ron.romanik@stmediagroup.com EXECUTIVE EDITOR

Patrick Henry pat.henry@stmediagroup.com ART DIRECTOR

Laura Mohr laura.mohr@stmediagroup.com PRODUCTION COORDINATOR

Linda Volz 513-263-9398 linda.volz@stmediagroup.com

SALES DEPARTMENT PUBLISHER

Julie Okon 630-904-0575 julie.okon@stmediagroup.com ASSOCIATE PUBLISHER

John T. Lyons III 770-955-2923 / 610-296-1553 (fax) john.lyons@stmediagroup.com EUROPEAN SALES REPRESENTATIVE

Alex van Bienen +31-475-570009 alex@vanbienen.net

CORPORATE STAFF PRESIDENT

Tedd Swormstedt DESIGN GROUP DIRECTOR

Kristin D. Godsey

CUSTOMER SERVICE/SUBSCRIPTIONS

800-421-1321 (U.S. and Canada) 513-421-2050 / Fax: 513-421-5144 8:30 a.m. to 4:45 p.m. EST customer@stmediagroup.com www.stmediagroup.com REPRINTS / E-PRINTS / PLAQUES

Mark Kissling 513-263-9399 mark.kissling@stmediagroup.com Package Design Magazine (ISSN 1554-6772) is published 10 times a year by ST Media Group International, 11262 Cornell Park Dr., Cincinnati, OH 45242. Phone: 513-421-2050 Send address changes to Package Design Magazine 11262 Cornell Park Dr., Cincinnati, OH 45242. © ST Media Group International Inc., 2010.

Paperboard Packaging Council / 2010 National Paperboard Packaging Competition Showcase of Packaging Innovations

Paperboard Packaging Council / 2010 National Paperboard Packaging Competition www.ppcnet.org

The 67th awards program of the Paperboard Packaging Council (PPC) continues its service to suppliers and converters of all forms of paperboard packaging. PPC works to grow, promote, and protect the paperboard packaging industry while providing its members with resources and tools to compete effectively and successfully in the marketplace. Images of all the winners are online at www.ppcnet.org/MEMBERS/AWARDS.aspx.

Ö PACKAGE OF THE YEAR AWARD

Norman Lear DVD Collection

By: Bert-Co For: Sony Pictures Home Entertainment

The objective was to create high perceived value and to minimize space to house multiple discs without the need for plastic trays. The box set and length of the packaging make it stand out on retail shelves and the collector’s packaging is more likely to be retained and reused.

á FOLDING CARTON OF THE YEAR AWARD

Dove Moments

By: Graphic Packaging International For: Mars Snackfood U.S. LLC

This carton achieves an upscale look by using a subtle gold background printed on a metalized polyester board lamination. The design melts into Dove’s iconic ribbon swirl, a color-coded base identifies specific gift occasions, and a cloth ribbon tied in a bow reinforces the specialness of the package.

á TOP INNOVATION AWARD

Kleenex Hand Towels

By: Great Northern Corp., Oshkosh For: Kimberly-Clark

The unique shape allows for both towel rack and countertop functionality, and an inside printed window aids single-pull dispensing. The 45° grain direction scoring profile is unique, the custom designed interior flaps form and seal on automated equipment, and a tear-out perforation provides an easy-open, clean window that maintains holding integrity.

October 2010 | PackageDesignMag.com

TOP ECO AWARD Ü

Multi-Component Basket Carrier By: MeadWestvaco For: Diageo For: Diageo

This carrier utilizes more uncoated paperboard than traditional basket carriers, as well as using a lower caliper combination. This creates a basket that is 30% more efficient to pack-out, resulting in better pallet efficiencies, lower fuel costs, and better use of warehouse storage space.

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Paperboard Packaging Council / 2010 National Paperboard Packaging Competition Showcase of Packaging Innovations

Gold Award: Innovation Ü (Also, Gold Award: General)

Concession Tray

By: Menasha, Folding Carton Group For: Branded Tray

à Gold Award: General á Gold Award: Innovation

Specialty Print and Finishing Techniques By: Jones Packaging Inc.

Lost Season 5: Dharma Initiative Orientation Kit By: Shorewood Packaging, a business of International Paper For: Walt Disney Studios Home Entertainment

Gold Award: General Ü

Belt Bucket® Kit Packaging By: All Packaging Co. For: PBP Industries

à Gold Award: General

Twilight Beauty à Gold Award: General

Bliss 2009 Holiday Collection By: Diamond Packaging For: Bliss World

October 2010 | PackageDesignMag.com

By: Thoro Packaging For: ImaStar

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Paperboard Packaging Council / 2010 National Paperboard Packaging Competition Showcase of Packaging Innovations

Ö Gold Award: General

Promotional Christmas Gift Box By: Southern Champion Tray

á Gold Award: General

University of Texas Outstanding Teacher Award By: Taylor Box Company For: University of Texas

Gold Award: General Ü

Vertical for Him

By: TPC Printing & Packaging For: VS Limited Brands

GOLD AWARDS NOT PICTURED:

Clementine Natural Art Supplies ST Media Group Media Kit By All Packaging Co.

Bert-Co Holiday Portfolio Gift Sleeping Beauty 50th Anniversary Terminator Salvation Blu-Ray By Bert-Co

Godiva 2009 Halloween Collection By Diamond Packaging

Oribe Hair Care By Disc Graphics Inc.

á Gold Award: General

Flip Video Camera

By: Disc Graphics Inc. For: The Stephen Gould Organization

Holiday 2009 Kleenex® Brand Oval Frito Lay Target 18 Ct. Haunted House Long John Silver’s Lobster Bites Minute Maid 10-ct Coolers Z-Flute® Carton True North Holiday Clusters By Graphic Packaging International

Bridgestone eSeries Golf Packaging AK 100: 25 Films by Akira Kurasawa Deluxe DVD Box Set The Bourne Trilogy Twilight Saga DVD Special Package Gold Award: General Ü

Finlandia Flavored Vodka Family

By: The Standard Group For: Brown-Forman

OCTOBER 2010 | PackageDesignMag.com

By Shorewood Packaging

2009 Christmas Promo By Thoro Packaging

Images of all the Gold and Excellence winners are online at www.ppcnet.org/MEMBERS/AWARDS.aspx.

FORMULAS FOR SUCCESS Digital Executes High-End Design For Line of Nutritional Supplements WHEN BULLWATER HEALTH AND FITNESS, HOBOKEN, NJ,

wanted a high-end look for its Pomology line of nutritional products, the company turned to the design firm Selikoff+Company in New York City and eventually to Dion Label Printing in Westfield, MA, to execute the label for its top-selling anti-aging formula. Produced on an HP Indigo WS6000, the label was named the winner in the nutraceutical category in the Fourth Annual HP Indigo Digital Labels & Packaging Awards Contest at Labelexpo Americas 2010. The contest judges noted this label was printed on a surprising choice of substrate—metallic—rather than going with a simple foil hot stamp. The unique choice given to the customer by Dion Label Printing indicated ingenuity while imparting the softness of the matte effect the customer desired. Founded in 2005, Pomology strives to balance the purity and goodness of natural whole fruits and foods with advances in nutritional science in its unique line of premium antioxidant supplements, multivitamins, and super-fruit drink mixes. Pomology formulas combine pomegranates with other super-fruits and tailored nutritional ingredients to address specific health concerns effectively. The line is widely available across the country through well-regarded retailers like GNC, Sprouts, Whole Foods, and Target as well as at several online retailers like amazon.com and its home base at www.pomology.com. “Our product designations are straightforward,” says Brant Herman, v.p. of operations at Bullwater. “We make it easy for people to recognize what the supplement is for. Their names are condition specific. For example, formulas are designated antiaging, joint, energy, and so on.” Sophisticated design

The labels on the Pomology bottles, however, are anything but simple. Herman explains that their goal was to shake up the typically boring white-bottle look for supplements. “We asked our branding partner, Jonathan Selikoff, to take cues from higher end food and cosmetics packaging. We wanted to bring design aesthetics into our line.” Pomology bottles are black with black labels and a distinguishing color to differentiate each product. Text is knocked out from the black background. They also feature a background vignette and a burst logo to achieve an external watermark look. “We were able to create the look Bullwater Health wanted using HP Indigo digital printing,” says Stacy Santos, marketing manager at Dion. “Registration was an issue, and you could not avoid trapping lines conventionally. We were able to show Bullwater a press proof of the actual label. With digital printing, registration is precise. There are no trapping lines to see.”

Herman was pleased that he finally achieved the complete package design he desired. “Prior to this, we were never able to meet our designer’s vision,” he explains. Everyone wins

Dion Label Printing (www.dionlabel.com) specializes in pressuresensitive labels, shrink sleeves, tags, and tickets for industries ranging from health products to specialty foods to recreation. The company went digital in 2005 with the HP Indigo press ws4050. It has since added a WS6000 and replaced the ws4050 with a second WS6000. “Shorter runs, multiple SKUs, repeatable high-quality printing, and the ability for variable data have helped to maintain our steady growth,” says Randy Duhaime, general manager, Dion Label. “The addition of a second HP Indigo WS6000 will allow us to continue this trend with longer run lengths. WS6000 enhancements, such as its large repeat length and its ability to print on substrates from 12 microns to 450 microns, opens additional opportunities.” While quality of design execution was paramount for Herman, he also points out that digital production provides other significant benefits. He notes that they can purchase cost effective press runs between 10,000 and 50,000 labels depending on the product’s popularity. “An additional advantage,” says Herman, “is that we don’t have to stockpile labels and then throw them away if we need to make a change to ingredients or modify information. In our field, research keeps coming out, and if we find ingredients for a better formula we can make a quick update for accurate labeling.”

OCTOBER 2010 | PackageDesignMag.com

Glass Packaging Institute / 2010 Clear Choice Awards Showcase of Packaging Innovations

Glass Packaging Institute / 2010 Clear Choice Awards www.gpi.org

The Glass Packaging Institute (GPI) serves its diverse North American member companies through legislative, public relations, promotional, and technical activities. GPI is involved in building coalitions to monitor legislative activities; talking regularly to members of the trade and national press; and designing marketing programs to promote glass packaging.

Ö Overall Winner

Samuel Adams Barrel Room Collection By: The Boston Beer Company Supplier: Anchor Glass Container Package Decorator: Quest Industries LLC Packaging Supplier: WS Packaging Package Designer: Kenneth Hirst at Hirst Pacific Ltd.

The Boston Beer Company’s special barrel-aged beer found a barrel-shaped, black bottle with an embossed cartouche in the shoulder and the Sam Adams signature debossed in the heel. Decorated with screen printing and pressure sensitive labeling, the glossy black finish of the bottle is achieved by with very high temperatures during the curing process.

Beer Ü

Miller Lite Vortex® bottle By: Miller Lite Supplier: O-I Label Designer: McDill Design Supplier of Bottle Labels: Multi-Color Corporation

The Vortex bottle features internal embossing on the inside of the bottle in a spiral, “swirling” pattern. The visible, striking design element grabs attention and creates market differentiation. The Vortex bottle was created by an O-I design team that works on developing glass concepts that provide consumers with unique drinking experiences.

October 2010 | PackageDesignMag.com

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Glass Packaging Institute / 2010 Clear Choice Awards Showcase of Packaging Innovations

Food Ü

B&M Baked Beans “Beanpot” By: B&G Foods Inc. Supplier: Saint-Gobain Containers Inc. Label: Fort Dearborn Closure: Crown Cork Closures

B&M reignited the tradition of baking beans in brick ovens, allowing the flavor to slowly penetrate each bean. B&M then seals the beans in amber glass pots for UV protection and for preserving freshness and flavor until the container is opened. The beanpot-shaped bottle’s embossed detail recalls the company’s American heritage.

á Wine

The Tentacle By: Eight Arms Cellars Supplier: Saint-Gobain Containers Inc. Package Designer: John Schall of John Schall Design Package Silk Screening: Monvera Glass Décor

The glass bottle used for Eight Arms Cellars’ The Tentacle wine comes from the new light weight eco-series from Verallia (formerly Saint-Gobain). The combination of the bottle, design, and full-wrap silk screen creates a compelling package.

Non-Carbonated Beverage Ü

Very Cherre™ Montmorency Tart Cherry Juice By: Old Orchard Brands LLC Supplier: Saint-Gobain Containers Inc. Closure: Crown Closures Label: Chattanooga Label Systems

Very Cherre™ juices launched in 2009 with a proprietary glass bottle designed to be ergonomic, to be environmentally friendly, and to maintain the product’s freshness. The look and feel of the glass conveys premium quality to the consumer, and the embossed cherry-round bottle shape instantly becomes a recognizable part of the brand.

October 2010 | PackageDesignMag.com

á Carbonated Beverage

Route 66 Sodas

By: Route 66 Sodas LLC Supplier: Vitro Packaging Bottle Design Concepts: Scott A. Cameron Bottle Text: Scott A. Cameron and Elizabeth R. Cameron Illustrations: Tom Birmingham, Art Of His Mind Art Design: Rachel Buck

The folks at nostalgia-brand Route 66 launched their soda flavors—Root Beer, Orange, Lime, Black Cherry, and Cream—in an updated new package. The combination of the new glass package and the addition of new flavors are making the brand stronger and giving the consumer enticing beverage options.

Glass Packaging Institute / 2010 Clear Choice Awards Showcase of Packaging Innovations

Distilled Spirits Ü

The Kraken™ Black Spiced Rum By: Proximo Supplier: Vitro Packaging Designer: Stranger and Stranger, London, UK Label: JR Cole Industries, Charlotte, NC Closure: Alcan Capalux (amcor), St Cesaire, Quebec, Canada

á Organic Food or Beverage

Adina Holistics

By: Adina For Life Inc. Supplier: Anchor Glass Container & Vitro Packaging Label: Spear Closure: Silgan

Holistics has been launched as an all-natural elixir with great taste and fewer calories than competitive products. Glass was a natural choice to protect the ingredients and emphasize its organic roots. A non-traditional shape and clear pressure sensitive label help the brand stand out from the crowd.

The imported Caribbean Kraken™ Black Spiced Rum takes its name from the mythical sea beast that supposedly wreaked havoc with rum running vessels throughout history. The Kraken’s proprietary bottle mimicks a Victorian rum bottle and features two handles that allow for easy portability and pour-ability.

Cosmetics or Fragrances Ü

Dancing Waters

By: Bath and Body Works Supplier: Vitro Packaging Overcap: Maesa Pump: Aptar Folding Carton: MPS (Multi Packaging Solutions)

Dancing Waters is a summerinspired fragrance infused with basil, a kiss of fresh lavender, watery tea rose, and sheer notes of dewy moss, packaged in a masculine, squared-shaped bottle. Just a spritz leaves the user instantly invigorated and refreshed with a burst of bright fragrance.

Ö Flavored Alcoholic Beverage

Smirnoff Premium Malt Mixed Drinks By: Diageo Supplier: Saint-Gobain Containers Inc. and O-I Label: Spear

Research has shown that there is a high level of consumer preference for beverages packaged in glass because consumers find the products to be “clean” and “premium.” Smirnoff premium malt mixed drinks utilize a classic shaped, long neck bottle and clear pressure sensitive labeling for a clean look.

October 2010 | PackageDesignMag.com

Winners O v e r A l l PA c k A g e D e S I g n

n O n - c A r B O n At e D B e v e r A g e

The Boston Beer Company

Very Cherre™ by Old Orchard Brands, LLC

Beer

OrgAnIc FOOD Or BeverAge

Miller Lite

Adina For Life, Inc.

WIne

DIStIlleD SPIrItS

Eight Arms Cellars

Proximo

FOOD

FlAvOreD AlcOhOlIc BeverAge

B&G Foods, Inc.

DIAGEO

c A r B O n At e D B e v e r A g e

cOSMetIc Or FrAgrAnce

Route 66 Sodas LLC

Bath and Body Works

All 2010 entries were judged on innovation, package design, and shelf impact by a distinguished panel of judges:

Charlie DiGregorio Michigan State University School of Packaging Dan Matauch Principal/Creative Director, Flowdesign, Inc. Dennis Young CPP, Specialist, Michigan State University School of Packaging Joe Pryweller Managing Editor, Packaging Strategies Mark “Coach” Smallwood Green Mission Specialist, Whole Foods Yousef Zaatar VP Operations, Z International Since 1989, the clear choice Awards has honored consumer product goods manufacturers who expand the frontiers of glass packaging design by using glass containers in innovative ways. Sponsored by the glass Packaging Institute, this is the only Awards program that recognizes the contribution glass packaging makes to the image and success of everyday products. For more on the winners, visit www.gpi.org

Flexible Packaging Association / 2010 Award Winners Showcase of Packaging Innovations

Flexible Packaging Association / 2010 Award Winners www.ﬂexpack.org

The Flexible Packaging Association has served as the voice of the flexible packaging industry since 1950. FPA members are manufacturers of flexible packaging sold to users or distributors for packaging purposes, and material or equipment suppliers to the industry. Flexible packaging is produced from paper, plastic, film, aluminum foil, or any combination of those materials.

Ö Highest Achievement Award (also: Technical Innovation – Gold)

Marinade On-Demand™ Package Manufacturer: Sealed Air Corporation, Cryovac Food Packaging

With the Cryovac® Marinade On Demand™ Package, fresh meats and poultry can go from plain to deliciously ﬂavored in minutes. This unique package consists of a two-part, thermoformed rollstock that separates meat or poultry from a restaurant-quality marinade. To begin the marinade process, the end-user simply squeezes the marinade pocket to break the seal.

Gold – Technical Innovation Ü

Recloseable Retort Pouch

Manufacturer: Ampac Flexibles, a Division of Ampac Packaging

á Gold – Printing Achievement

This high-quality Recloseable Retort Pouch for Tamaya’s Chilean Carica fruit products features a retortable zipper that withstands the stresses of the retort process and conveniently stores remaining portions. The linear tear technology provides consumer convenience by opening cleanly and straight every time, and product breakage was virtually eliminated.

Wellpet Package with KromaSilk Print

Manufacturer: Bemis Flexible Packaging – Millprint Division

The Wellness Small Breed package was printed using KromaSilk technology, which provides a satin look along with three-dimensional depth using a unique separation process. Rotogravure printing combined with KromaSilk technology provides enhanced printing over the normal rotogravure print on metal containing substrates.

Gold – Packaging Excellence Ü á Gold – Packaging Excellence

Time-Wise Bowl Pouch

Amcor Contour Perforation – Emmi Cheese Plate

Manufacturer: CLP Packaging Solutions Inc.

Manufacturer: Amcor Flexibles Inc.

The Time-Wise Bowl Pouch offers consumers the ultimate in ﬂexible packaging convenience: lightweight packaging, long-lasting ambienttemperature shelf life, and a handy heat-and-eat experience. Heat-free handles make it comfortable to grip the package after one minute in the microwave, and laser scoring along the centerline converts the pouch into a stable, comfortable-to-use bowl.

OCTOBER 2010 | PackageDesignMag.com

The innovative packaging format consists of a tray with four separate cavities and is sealed with a lidding ﬁlm from Amcor Flexibles. Amcor's knowhow in contour perforation technology gives the consumer the choice either to open the whole pack at once or to access the individual portions only.

Flexible Packaging Association / 2010 Award Winners Showcase of Packaging Innovations

Ö Gold – Printing Achievement

Werther’s Original Caramel Chocolate Stabilo Bag

á Gold – Technical Innovation

Manufacturer: Sonoco Flexible Packaging

Manufacturer: Pliant Corp.

The Werther’s Original Caramel Chocolate Stabilo Bag represent an improvement over existing package. The package incorporates a quad seal ﬂat bottom bag offering excellent shelf presence. Its three-ply structure offers great stiffness and excellent machineability on quad seal VFFS packaging equipment.

Fresenius Dialyzer Package Forming Web This innovative flow wrap package is cost competitive and features a two-component thermoformable Nylon/PE laminated bottom web, which is sealed to coated Tyvek. The flow wrap package provides improved manufacturing efficiencies twofold. Through this package, the customer also improved sterilization techniques and converted from an EO gas to an EBeam radiation technique.

Gold – Sustainability Ü

PFOA-Free Microwave Popcorn Bag

Ö Gold – Sustainability

Manufacturer: Exopack LLC

Stratos™ Hand Wrap

The PFOA-Free Microwave Popcorn Bag introduces Solvay Solexis’ grease resistant coatings that elminate the introduction of PFOA into the environment. This eliminates the potential for bio-accumulation from microwave popcorn bags.

Manufacturer: Pliant Corp.

The Stratos™ Hand Wrap is an ultra-performance stretch film with folded edges that virtually eliminate product loss from edge hang. The film formulation offers the perfect balance of stiffness for high load containment, elasticity to allow the user to pull the film tight around a load, and superior puncture resistance for excellent corner handling.

Ö Silver – Packaging Excellence

Amcor Stickpack – Kerry Foods’ Cheestrings Shots Manufacturer: Amcor Flexibles Inc.

This product is aimed at children and promotes a fun “shake and shoot” consumption behavior aided by the Amcor Stickpack. A child-friendly, easy opening has been achieved by applying microperforation on the top of the package.

Silver – Packaging Excellence Ü

Club des Sommeliers 3-Liter Bag Without a Box

Manufacturer: CLP Packaging Solutions

This pouch is efﬁcient on the packaging line, convenient and sanitary in the kitchen or bar, and eye-catching wherever it appears. The solution removes a cost element, certain logistical challenges, and breeding grounds for microbes and pests.

OCTOBER 2010 | PackageDesignMag.com

From touch-screen devices to battery components for electric cars to the toaster pastry you had for breakfast, Exopack® coatings and flexible packaging solutions somehow play a role in your daily life. Performing best when we’re creating more of an impression for others, Exopack packaging and coated films make life easier, safer, more convenient, and better for our customers, their markets, and our planet. With our unique product developments, newly emerging packaging technologies, and eco-friendly approach, we’re touching lives in countless ways—every day.

3070 Southport Road • Spartanburg, SC 29304 • www.exopack.com Toll free: 877.447.3539 • Email: flex.pack@exopack.com.

Come see us at PackExpo • Booth #4057

Flexible Packaging Association / 2010 Award Winners Showcase of Packaging Innovations

Ö Silver – Packaging Excellence

Dispos-a-Vent™

Manufacturer: Oliver-Tolas™ Healthcare Packaging

Silver – Printing Achievement Ü

This combination of good design and good manufacturing capabilities results in reduced cost and time for OEMs. The package eliminates sterility compromise by providing a generous high barrier ﬁlm or foil pouch area for easy product transport after sterilization.

Manufacturer: Bemis Flexible Packaging – Milprint Division

Kaytee Flat Bottom Package

The true flat bottom bag has a press-toclose zipper and package graphics that identify the product’s benefits. Increased film stiffness from the four corner seals provides the consumer with the feel of a durable package.

Ö Silver – Technical Innovation

Isotech Bag®

Manufacturer: Oliver-Tolas™ Healthcare Packaging

The Isotech Bag® provides a method for the aseptic transfer of large quantities of parenteral packaging components into barrier isolators and automated ﬁlling lines. Components such as stoppers and vials are packaged in one ﬂexible high-strength bag.

Silver – Packaging Excellence Ü

Preserve Toothbrush

Manufacturer: Printpack Inc.

The Preserve Toothbrush Pouch is a totally unique packaging product in the marketplace. It distinguishes itself from the competition by virtue of its unusual package design and its “second life” as a postage paid return mailer.

à Silver – Printing Achievement

Halls Nite

Manufacturer: Sonoco Flexible Packaging

á Silver – Printing Achievement

The new Halls Nite is sold as a confectionary product globally and not as an OTC medication. The printing process and primary colors make the Halls Nite a beautiful package with great shelf appeal.

Color Shift Promotional Shrink Sleeve Manufacturer: CL&D Graphics Inc.

By creating an environmentally friendly ink system that creates a shimmer and reﬂective effect, clients are getting the results they want without having to invest in expensive foils, solvent inks, or UV chemicals.

á Silver – Technical Innovation

Tamper-Evident Shipping Solution Manufacturer: Pliant Corp.

This RFID-enabled package addresses the issue of security in the product distribution chain for unitized loads. This is particularly important in shipping products that are susceptible to theft or tampering, such as U.S. military rations and high-value items.

OCTOBER 2010 | PackageDesignMag.com

Silver – Technical Innovation Ü

High Chemical Resistance Pouch Manufacturer: American Packaging Corp.

This new pouch is a new extrusion lamination option for pouches requiring high chemical resistance. This structure can withstand a multitude of chemicals and solutions for long periods of time without compromising lamination bond strength or seal integrity.

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COMPS PROOFS DISPLAYS SALES SAMPLES FLEXIBLE FILMS MODELS & PROPS INDUSTRIAL LABELS PROTOTYPES & MORE

á Silver – Sustainability

Key West Gourmet Chowders Manufacturer: Genpak LP

By using completely sustainable materials which are compostable, Key West Gourmet and Genpak LP are proving that there are eco-friendly solutions to ﬂexible packaging.

Silver – Printing Ü Achievement ««

Aloe There Swedish Beauty Botanica Manufacturer: Prime Graphics Inc.

The challenge was to give the customer a product that was brilliant and very clean looking. The exceptional print job met expectations with tight registration and proper color and shading in the graphics.

Ö Silver – Sustainability

Vapur Reusable Flexible Water Bottle Manufacturer: Ampac Flexibles, a Division of Ampac Packaging LLC

This high-quality, durable reusable flexible water bottle uses an FDA-approved, BPA-free film. When empty, the flexible water bottle flattens to easily fit in a pocket, purse, backpack, or briefcase.

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OCTOBER 2010 | PackageDesignMag.com

National Association of Container Distributors / 47th NACD Package Awards Competition Showcase of Packaging Innovations

National Association of Container Distributors / 47th NACD Package Awards Competition www.nacd.net

The National Association of Container Distributors (NACD) is a professional association of rigid packaging distributors who supply bottles, tubes, pumps, sprayers, and other closure systems. NACD is committed to the distribution of quality packaging components by establishing the market connection between manufacturers/producers and users of containers.

à Creative Use of Stock Components Award

Mrs. Meyer’s Clean Day Baby Line Ö NACD People’s Choice Award

Caribou Crossing By: Sazerac Co. Distributor: Continental Packaging Solutions

By: The Caldrea Company Distributor: Kaufman Container Company

For child- and eco-friendliness, 25% PCR material was used in all of the line’s packaging except the pumps and closures. The Simpli Squeeze valve system on shampoo and conditioner allows squeezing the package with one hand while washing the baby with the other.

The heavy, square carafe is enhanced with designs screened on the side panels for a three-dimensional look. A pressure-sensitive label and a holographic sticker add color and style. The decorative maple leaf stopper top with melted wax is tamper evident. Printing is in four passes of ceramic ink, including gold.

à Bernard M. Seid Best of Show Award

Smart and Silky Hand Sanitizers

By: Environmental Solutions International Distributor: TricorBraun

The unusual shape stands out on the shelf, and the slanted front edge provides more space for the hand under the pump while dispensing. The colored, non-printed side of the label shows through the clear product and reflects on the bottom of the bottle, giving SKU differentiation for the different products in the line.

October 2010 | PackageDesignMag.com

à Gold – Drug and Pharmaceutical

Vivitas Woman and Mom to Be Vitamins By: Purity Life Health Products Distributor: TricorBraun

The “mother to be” and “hourglass” bottle shapes are designed hold a shrink sleeve label and orient it properly for application. The bottom side makes a dramatic return into the base to maintain its hold on the sleeve. The high point on the lower bulge and its smaller base helps to keep the sleeve in place.

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National Association of Container Distributors / 47th NACD Package Awards Competition Showcase of Packaging Innovations

Ö Gold – Novelty

eSHAVE™ Minis

By: Shave Inc. Distributor: O. Berk Company

The trial-size packages for these eight scented shave creams are clear, polystyrene thick-wall jars topped with shiny black, smoothsided polypropylene caps with F-217 liners. The products are identified by colorful labels corresponding to each scent. The samples are presented in a transparent package.

á Gold – Cosmetics and Personal Care

SoTan Electric Bronze

Gold – Pet and Vet Ü

By: Supre Distributor: TricorBraun

Simple Green Pet Stain and Odor Remover

The first commercial launch using the vendor’s new “One Touch” closure comes in a package with the elegant, curved lines of feminine arms and legs. The easy-opening closure makes opening and closing the package a onehanded operation. The oval base provides more “billboard” area for product information.

By: Sunshine Makers, LLC Distributor: Berlin Packaging

For the reIaunch of Simple Green Pet products, the distributor created a custom-handled gallon container with a matching trigger bottle. The deep-arched, textured handle allows for a wide grip, easy handling, and additional air flow to reduce glug. The handled gallon also features a notch along the bottom to aid the consumer when pouring.

Gold – Household Chemical and Auto Ü

Zip Wax

By: Turtle Wax Distributor: Berlin Packaging

Sustainability goals prompted conversion from PVC to HDPE with 25% PCR. Moving the handle to the side of the bottle gives a more controlled and comfortable grip while increasing top load stability and reducing splash during dispensing. The threesided, wrap-around label presents a seamless, upscale appearance with foil-stamped accents.

Ö Gold – General Industrial

Tri-Flow Soy Lube

HMS-69-108: Two-Tray, 6-ml Sample Shipper

Because the package consists of five different components produced in two distant facilities, the filling is slightly tricky. To meet the customer’s predetermined launch date, the distributor placed the orders to allow enough time for filling and to get the product to market on schedule.

By: CSL Distributor: All-Pak Inc.

Ö Silver – General Industrial

TerraCair Ultrapure Diesel Exhaust Fluid By: Terra Environmental Technologies Inc. Distributor: NorthPak Container Corporation

The 23-lb. container has to be lifted 42" to be poured. A 20mm vent feature minimizes gurgling and reduces evacuation time from 1.5 minutes to 25 seconds. A built-in spout pocket keeps package components together, and a proprietary induction seal system for the vent protects product purity.

à Silver – Drug and Pharmaceutical

By: Specialty Lubricants Distributor: Kaufman Container Company

October 2010 | PackageDesignMag.com

New trays for a robotic vial handling system now let the customer process four to six trays at a time, each holding 99 vials, equal to four times the previous rate. The trays are made of Noryl resin, a recyclable material that can withstand extreme temperature and be used multiple times.

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This special webinar will feature insights into the market forces affecting package design and sustainability.

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National Association of Container Distributors / 47th NACD Package Awards Competition Showcase of Packaging Innovations

Ö Silver – Cosmetics and Personal Care

Renpure Organics

By: Renpure LLC Distributor: Berlin Packaging

The unusual organic shape of the custom bottle lets the front panel be reversed for the shampoos and conditioners. This enables the distributor to segment the product families by both bottle orientation and color. This exclusive container shape is original, inventive, brand-centric and stylish.

à Silver – Household Chemical and Auto

Crown Custom Blends Products By: Crown Technology Inc. Distributor: C.L. Smith Company

Selected for the launch of a new line of cleaners was a bottle with a sleek, contoured shape that could be readily labeled with a shrink sleeve. The bottle also had to accommodate a variety of closures: dispensing, spray, and child-resistant. Holding the label in place is a specific top bead.

Silver – Pet and Vet Ü

Hartz Ultra Guard Rid Flea and Tick Shampoo By: Hartz Distributor: All-Pak Inc.

For a lighter-weight package, the new bottle uses four fewer grams of PET. Each bottle in the line is colored to match its coordinated label. The orange color in the closure matches the well-branded “Hartz Orange“ in the label. The gripper design increases ease of use.

NOT PICTURED: Bronze – Drug and Pharmaceutical

10 Unit PET Tray

By: Boehringer-Ingleheim Roxane Labs Distributor: All-Pak Inc.

Bronze – Novelty

3.5-oz. Fragrance Jars Ö Silver – Food and Beverage

Le Fruit De Monin Fruit Puree

By: EAP Innovations Distributor: Kaufman Container Company

By: Monin, Inc. Distributor: Tricor Braun

Bronze – Food and Beverage

The one-liter, silver-colored, HDPE bottles feature a long, textured neck for an attractive shape that also offers a slip-resistant grip for baristas, chefs, and bartenders. Their function is enhanced with a patented 43mm polypropylene dispensing closure that can be activated with one finger and includes a no-glug feature.

By: Hibix Corporation Distributor: Zuckerman-Honickman Inc.

Ooba Sparkling Hibiscus Orange

Bronze – Cosmetics and Personal Care

Moroco

By: Beauty Avenues Distributor: O. Berk Company

Bronze – Household Chemical and Auto

Elemental Odor Eliminator Jars

By: OneCARE Distributor: Kaufman Container Company

Silver – Novelty Ü

Eillien’s Christmas Canisters By: Eillien’s Candies Inc. Distributor: WB Bottle Supply Company Inc.

The handled, custom-molded canisters come in three sizes and feature a viewing window to enhance the product’s visual appeal. White ceramic was used to provide a beautiful complement to the bold color of the bird images, created by a renowned wildlife artist.

October 2010 | PackageDesignMag.com

Bronze – General Industrial

eXimo Waterless Concrete Cleaner By: CAF Inc. Distributor: TricorBraun

Bronze – Pet and Vet

Canine Sauce

By: Bark Vineyards Distributor: Kaufman Container Company

For images of the Bronze Award winners, visit www.nacd.net/i4a/pages/index. cfm?pageID=3541.

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DuPont Awards for Packaging Innovation Showcase of Packaging Innovations

DuPont Awards for Packaging Innovation www.packaging.dupont.com

The DuPont Awards for Packaging Innovation is the industry's longest running, independently judged, global awards program honoring packaging materials, processes, technology, and service innovations. The 22nd DuPont Awards were determined to demonstrate excellence in innovation, sustainability, and cost/waste reduction.

Diamond Innovation Award Ü

Coil to Can (C2C)

à Gold Innovation Award

SunChips

By: Exal Corp and Alcoa Rigid Packaging Innovation: New Mainstream Packaging Option for Aluminum Bottles.

By: Frito-Lay North America, a division of PepsiCo Innovation: The World’s First Fully Compostable Snack Bag

Exal Corporation’s new “Coil to Can” (C2C) aluminum bottle manufacturing technology features recyclable aluminum alloy, marrying the speed and light weighting of standard beverage can manufacturing with proprietary shaping technology. C2C aluminum bottles are manufactured to enable a 40% weight reduction at a cost comparable to PET and/or glass.

Ö Diamond Innovation Award

GREENBOX™

By: Entropy Solutions Inc. Innovation: Safer Transport of Medical Supplies

à Gold Innovation Award

Fresh Step Cat Litter

Powered by PureTemp™, Entropy’s renewable, non-toxic phase change technology, the new GREENBOX™ reusable thermal management system keeps contents at the right temperature for more than 120 hours. The system components are reusable, and at the end of life, the outer shell and Thermal-Lok panels are ground for reuse in new systems.

By: Clorox Co. Innovation: New Design Cuts Packaging by Nearly 80%

Replacing a polypropylene pail with a flexible bag enabled Clorox to cut packaging materials by nearly 80% while offering sustainability and cost reduction across its supply chain. The innovative design maintains ease-ofuse features for handling, pouring, resealing and storage equal to the pail it replaced.

Gold Innovation Award Ü

PlantBottle

By: The Coca Cola Company Innovation: PET Made Partially from Plants Replaces Petroleum-Based PET

Using a PET resin sourced from up to 30% plant-based renewable material, the new PlantBottle can be recycled with other PET bottles in the existing PET recycling infrastructure. The new bottle technology leverages the environmental advantages of traditional PET while reducing dependence on non-renewable resources.

October 2010 | PackageDesignMag.com

To make the three-part packaging structure compostable while providing maximum product protection, Frito-Lay switched to polylactic acid (PLA) for the outer bag, along with a compostable adhesive and inner barrier coating. The bag uses renewable materials and allows for new disposal options such as composting, which diverts packaging from the landfill.

DuPont Awards for Packaging Innovation Showcase of Packaging Innovations

à Gold Innovation Award

EZ Fusion Vials

By: Degill International Corp. (Taiwan)

Innovation: Anti-Counterfeiting Solution for Ethical Pharmaceuticals The innovative, tamper-evident design of new EZ Fusion two-inone vials enables consumers to easily determine authenticity of the product. It also takes the guesswork out of mixing drugs, so there is less waste. There is less chance of contamination and it provides a cost-effective solution versus traditional glass vials.

á Gold Innovation Award

Always Feminine Products By: Procter & Gamble Innovation: Redesign Cuts Material Warehousing by 80%, Reduces Materials by 25%

Redesigned machinery and packaging enabled a switch from wicketed polyethylene bags to continuous flow wrapping technology that reduced the use of polyethylene by 25% and reduced the pack material warehouse space requirement by 80%. The tighter package offers better pallet fit and reduced energy usage in transportation and pack material manufacture.

Silver Innovation Award Ü

Scope “Outlast” Mouthwash By: Procter & Gamble, Alpla, Tech Group, and Webb deVlam Industrial Designers Innovation: Revitalizing an Iconic Brand Through Innovative New Packaging

The new shape and closure of the “Genie” bottle separate the product from private label and other offerings in the category. The new design also reduces PET usage by 20% for higher efficiency when shipping. Radically changing an iconic brand has paid off both in consumer impact and in operational efficiency.

Silver Innovation Award Ü

Copa di Vino

By: 1/4 Vin Innovation: Single-Serve Plastic Wine Glass/Bottle Opens New Markets

á Silver Innovation Award

Ethafoam® HRC Plank

By: Sealed Air; fabricated by Austin Foam Plastics Innovation: Packing Foam Uses 65% Recycled Content, Meeting Performance Requirements

Closed cell polyethylene foam made from 65% recycled content reduces shipping costs while fully protecting electronic components during transport. Since polyethylene recycled foam resin is not generally available to the market, a closed-loop recovery scheme was developed to enable collection, sorting, transporting and reprocessing to support commercial production.

October 2010 | PackageDesignMag.com

Wine is bottled into a singleserve, barrier plastic wine “glass” with a one year-shelf life, eliminating 50% of packaging waste and reducing the carbon footprint. The sealing of the lid to the rim does not impair the wine, enabling wine to join the readyto-drink beverage category.

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packagedesignmag.com The Package Design Industry’s Complete Online Resource

DuPont Awards for Packaging Innovation Showcase of Packaging Innovations

Silver Innovation Award Ü

Grip and Tear Bag

By: Sealed Air’s Cryovac Food Packaging Unit Innovation: Easy-Open Design Improves Convenience and Safety, Reduces Food Waste

The Cryovac Grip and Tear® bag adds an easy-open feature to the toughness and oxygen barrier properties of a traditional vacuum shrink bag. Easily opened by pulling a tab, the bag’s knifeless design improves employee safety, reduces the risk of crosscontamination, eliminates mess, and keeps the workspace clean.

à Silver Innovation Award

Cryovac Mirabella®

By: Sealed Air (Italy) Innovation: Modified Atmosphere Packaging Keeps Meat FreshLooking Longer

This anti-fog shrink film for modified atmosphere packaging enables film-to-meat contact with reduced pack volume, without discoloring the meat. This maintains eye appeal longer for fresh meats. The thinner package saves space in retail display. There is less food waste as the meat product remains appealing to the consumer longer.

NOT PICTURED Notable Problem-Solving Award

Injection Foam Pallet

By: Sosa Tech Advisors and FEMSA (Mexico) Innovation: Inside Injection Foaming for Polypropylene Pallets Replaces Wood

In Mexico, a lack of sustainable wood production leads to deforestation. An innovative inside injection foaming process enables high strength, highly durable, fully recyclable polypropylene to replace wood for industrial pallets. They have an expected six-year lifetime, vs. three years for typical injection polypropylene pallets or two years for wood.

Notable Problem-Solving Award

Kellogg’s Cereal Flakes à Silver Innovation Award

Healthy Choice Shelf-Stable, Single Serve Meal By: Berry Plastics, Rexam, and IDEO Innovation: Every Component Serves its Function in Single-Serve Meal Packaging

This very creative design for shelf-stable, single-serve meals ensures a good experience with preparation and a high-quality meal for the consumer. Separation of the meal components provides positive consumer engagement with the meal and delivers an exceptional end product in terms of taste, texture and nutrition.

By: Kellogg Co. and Positive Packaging (India) Innovation: Odorless Barrier Laminate for Cereal Liners Resists Moisture

Kellogg’s used a metallized film laminate with an oxygen barrier to prevent off-gassing of cornflakes in the high-humidity local markets of India. Moisture in the pack is pulled into the polypropylene sealant. This solution enabled Kellogg’s to stop importing the previously used structure, cutting cost and simplifying logistics.

Notable Problem-Solving Award

Finish Quantumatic

By: Reckitt Benckiser (Poland) Innovation: First Fully Automatic Dishwashing Detergent Dispensing System

A detergent dispensing system automatically releases product for 12 washes without refilling. Keeping all 12 refill units dry until needed requires that the device and the packaging interact precisely and that tolerances in packaging production be stretched to the tightest limit. The blister packs are made with 70% post-consumer recycled PET.

October 2010 | PackageDesignMag.com

In-Mold Decorating Association / 2010 IMDA Awards Showcase of Packaging Innovations

In-Mold Decorating Association / 2010 IMDA Awards www.imdassociation.com

The In-Mold Decorating Association (IMDA) is an organization of molders, printers, material suppliers, equipment suppliers and others committed to the development and growth of in-mold decorating products, technologies, and markets. Its mission is to raise the level of awareness and acceptance of in-mold decorated durable products and packaging by OEMs, end users and marketers.

Ö Best Injection Molded Part

Alouette® Blue Cheese Package Submitted by: Treofan/IML Labels Canada Molder: LaCroix Packaging Inc. Brand Owner: Alouette Cheese USA

This Alouette recyclable container has an openand-close feature that allows easy sprinkling of the crumbed cheese without removing the lid. The container can lie flat or on its side in stores, the product is visible through the clear container, and the concentric shaded graphics stand out on the white label background.

à Best Thin Wall Packaging

Lloyd’s® Barbeque Package Submitted by: Airlite Plastics Co. Molder: Airlite Plastics Co. Brand Owner: Hormel Foods Corp.

The conversion to IML allowed Lloyd's to eliminate a paperboard sleeve, as all information is now on the container, and realize significant sustainability savings (973 tons of paper). The design of the reusable and recyclable container also includes “stay cool” handles for safely removing a heated container from the microwave.

á Best Part Design

On the Border® Margarita Mix Submitted by: Ropak Packaging Molder: Ropak Packaging Brand Owner: Truco Enterprises Inc.

Ropak’s patent-pending Diamond Weave Technology™ lightweighted these frozen drink mix containers, resulting in a 33% source reduction and a 38% reduction in GHG emissions while retaining structural strength for top load performance. The package features a salt channel in the lid, laser-engraved branding, improved IML graphics, and improved access to the cover.

October 2010 | PackageDesignMag.com

Ö Best Product Family

Nesquik® Containers

Submitted by: StackTeck & Gateway Plastics Molder: Gateway Plastics Brand Owner: Nestlé

These ergonomic, rectangular containers fit perfectly in the consumer’s hand while providing a large billboard for shelf awareness. A wrap-around rotogravure glossy label with transparent lid increases overall aesthetics and consumer acceptance, and the state-of-the-art mold has minimum draft and precise label placement.

NOT PICTURED: Honorable Mention – Injection Molded Part

Vacuum Cleaner Fascia Submitted by: Serigraph Inc. Molder: Serigraph Inc. Brand Owner: Oreck

This two-shot injection molded vacuum cleaner fascia, which incorporates clear PC and a light shroud in opaque resin, delivers both cost savings and flexibility.

Honorable Mention – Part Design

iPhone Back Cover

Submitted by: Trexta Molder and Brand Owner: Trexta

Best Label Design Ü

Chapman’s® Yogurt

Submitted by: Treofan/IML Labels Canada Molder: Jokey Canada Brand Owner: Chapman’s Ice Cream

Chapman’s, the No. 1 frozen yogurt in Canada, deserves a top-of-the-line IML look. This package offers ample space to showcase the benefits of a great product and displays beautiful crisp, clear photography. A sharp look, a tamper-evident lid, and an all-around greener package make the product consumer- and manufacturer-friendly.

After years of research and development, Trexta can now cover plastic with genuine leather and real stitching with a technology that ensures longlasting use and precise match of two materials.

à Best IMD Durable Product

Honorable Mention – Product Family

This controller panel/bezel uses the Kurz reel-to-reel IMD method to eliminate certain assembly requirements, reduce total costs, and lead the category. The reel-to-reel method combines superior chemical resistance with a machined look, dead front/transparent window graphics, and crisp and clean text to create a high-end look spa controller.

Slurpee® Cups – 22-oz. Transformers Submitted by: IGH Solutions Molder: Technimark Brand Owner: 7-Eleven Inc.

These 22-oz. lenticular cups incorporate windows of vivid, action-packed scenes and crisp, two-phase flips of each cup’s featured character combined with spot animation inside the Slurpee® logo.

Spa Controller Panel

Submitted by: Distinctive Plastics Molder: Distinctive Plastics Brand Owner: Watkins Manufacturing (Caldera)

Honorable Mention – Thin Wall Packaging

Meadow Fresh Yoghurt Package

Submitted by: Alto Packaging & Goodman Fielder Molder: Alto Packaging Brand Owner: Goodman Fielder

This reusable, asymmetrical container fits in refrigerator doors and has indented curves that provide a grip area for the hand. A tamper-evident break-band and fully resealable lid help reduce product spoilage.

October 2010 | PackageDesignMag.com

Healthcare Compliance Packaging Council / Compliance Packages of the Year Showcase of Packaging Innovations

Healthcare Compliance Packaging Council / Compliance Packages of the Year www.unitdose.com

The Healthcare Compliance Packaging Council (HCPC) is a not-for-profit trade association whose mission is to promote the many benefits of unit-dose packaging, including its superior ability to improve patient compliance, tamper evidence, efficacy protection, prevention of accidental poisonings, improved safety, and deterrence of counterfeiting.

First Runner Up Ü

Bristol-Myers Squibb Onglyza™ Physican Sample Submitted by: Anderson Packaging

Receiving FDA approval in July of 2009, Onglyza™ is indicated for the treatment of type-2 diabetes. The two-panel Physician Sample folder design utilizes a coldformed “foil-foil” unit dose blister design sealed into a carded blister. Patient prescribing information is integrated into the package at the point of dispensing.

á 2009 Compliance Package of the Year

Pfizer Toviaz™ Physican Sample

Submitted by: AmerisourceBergen Packaging Group

The package uses the AmerisourceBergen Packaging Group IntuiDoseTM child-resistant, compliance-prompting design. The four panel Toviaz wallet design provides a comprehensive approach to initializing overactive bladder therapy with extensive tools for patient education, tips and tools for a detailed treatment plan, and tools to facilitate patient-doctor interaction for managing symptoms.

Ö Innovative Design

Vitality™ GlowCap™ Submitted by: Vitality

The intelligent pill caps use light and sound—even timely phone calls or text messages—to remind users to adhere to their prescription regimen. The caps relay adherence data securely to Vitality over AT&T’s cellular network. Sophisticated pattern recognition identiﬁes unique motivators for each person and implements individualized behavioral programs to lift adherence.

OCTOBER 2010 | PackageDesignMag.com

á Second Runner Up

GlaxoSmithKline Lamictal® ODT Titration Submitted by: Anderson Packaging

Receiving FDA approval in May of 2009, this kit is commercially available for the treatment of epilepsy as well as for bipolar disorder. The complianceprompting and child-resistant format utilizes a hybrid of the MWV DosepakTM design with a unique construction to allow for the needs of delicate tablets.

Brazilian Packaging Association (ABRE) / 2010 Packaging and Design Awards Showcase of Packaging Innovations

Brazilian Packaging Association (ABRE) / 2010 Packaging and Design Awards www.abre.org.br

The Brazilian Packaging Association is a nonprofit entity with more than 270 members. Established in 1967 by a small group of large companies, ABRE endeavors to represent the interests of the packing industry, to promote the activities of this sector, and to stimulate the constant improvement of Brazilian packages.

Ö Packaging for Micro and Small Size Companies

Linha Apotecaria

Winner/Design: Entre Gestão & Design Converter: Impressora Ipiranga / Expak Embalagens / Mack Color / Deda Decorações / Cool Embalagens End user: Cláudia Spring ME

Digitally printing the labels for this line of cosmetics for men made it possible to produce them with high quality in short runs. This led to an increase in the number of points of sale and the gain of more consumers.

Ö Household Packaging

Cartucho expositor para aparelho aromatizante e refil à Non-Alcoholic Beverages Packaging

Linha Fast

Winner: Nestlé Brasil Design: FutureBrand BC&H Converter: BrasAlpla / PP Print

This line of beverages for young-adult consumers consists of three different shapes adapted for the filling line from a single pre-design. The reusable, aseptic bottles have opaque shrink sleeves that block light and screw caps for on-the-go consumption.

Winner: Innovapack Embalagens Design: Packaging Brands Converter: Papirus / Bobst Group / KBA – Brasil / Innovapack End user: Ceras Jonhson

Made of triplex card board (375g/m2) and printed in five colors plus water-based varnish, the package gives the product greater visibility while adding harmony and beauty to the design.

á Sustainable Packaging Structural Design – Functionality Ü

Recuperador de bandejas Danone

Winner: MWV Sistemas de Embalagens Design: Fly Jabuti Converter: Jofer / Klabin / MWV Sistemas de Embalagens End user: Danone

The benefit for the company was economical and environmental efficiency; for retailers, ease of assembly; for consumers, a reusable handle.

October 2010 | PackageDesignMag.com

Ciclo Verde Taeq

Winner: Grupo Pão de Açúcar Converter: Papirus

The companies developed a selective track-and-trace collection system that enables raw material to be re-used in the production of an exclusive recycled card stock that becomes new packaging for Taeq products. The program collects about 30 tons of post-consumer cellulose packaging a month.

Alcoholic Beverages Packaging Ü

Pack Chivas

Winner/Design: HUB Brasil Converter: Indústria de Embalagens Santa Inês End user: Pernod Ricard

Developed for Father’s Day, the high-style package respects the relationship between the consumer and the brand and speaks to the history of the product. The pre-Father’s Day sellout led the company to reformat the package in a version for Christmas.

á Cosmetics and Personal Care Packaging

Ö Consumers’ Choice

Porta Club Social

Nova Linha Natura Chronos

Winner: Itaquá Design: Team Creatif Converter: Itaquá / CSN End user: Kraft Foods

Winner: Natura Design: Chelles & Hayashi Design Converter: SGD Brasil / MBF Embalagens

A premium look was achieved by reducing the marks of glass manufacturing, adding high brightness and transparency, and applying a long-lasting decoration that would resist damage throughout the life of the package. Fire polishing increased the brightness of cap. The package also features an easy-change refill.

The package’s double-click system guarantees comfort and safety during opening and closing.

à Packaging in General

Cápsula Ecotrack

Winner: Védat Converter: Cargill / Védat End user: Track & Field

To optimize the stocking and wall display of its sports accessories and clothing at retail locations, Track & Field chose a container made of PLA, a renewable biopolymer. After purchase, consumers can either send the capsules back to the store or re-use them at home.

á Packaging for Family of Products

Família Alpino

Winner: Nestlé Brasil Design: FutureBrand BC&H Converter: Antilhas / Graffo Paranaense de Embalagens / Metalgráfica Renner / Converplast / Ibratec

With their distinctive shapes, structures, colors, and materials, these gift packages guarantee a single pattern of identification and excellent visual impact across all points of sale. The variety of products and package sizes lets consumers select the best option for every occasion.

á Perfume Packaging

Thaty Princess

Winner: Komm:: Design Strategy Converter: Kingraf End user: O Boticário

For its 25th anniversary, Thaty created a new fragrance called Thaty Princess in a package that had the shape of a book with details in hot stamping. Since the product’s launch, the package has become a collector’s item.

Savories Packaging Ü

Óleos Especiais Salada Winner: Bunge Design: Packing Design / Pande Design Converter: BrasAlpla / Converplast / Mirvi / Klabin / Sipa

To revitalize the line without sacrificing the consumer’s trust in the brand, the bottle was ergonomically redesigned with a slimmer waist and grooves for easier pick-up and handling. The label features an opaque acetate finish and a metallic look.

á Food Service, Delivery, and Take Away Packaging

Coberturas em pedaços Alispec

Winner/ Design: PH2 Full Creativity Converter: Shellmar Embalagem Moderna End user: Alispec Indústria e Comércio de Produtos Alimentícios

The stand-up pouch for this newly-launched product gives good visibility and clear product identification. The zip open-and-close system is easy to use and helps to preserve the contents inside. October 2010 | PackageDesignMag.com

Brazilian Packaging Association (ABRE) / 2010 Packaging and Design Awards Showcase of Packaging Innovations

Sweets and Desserts Packaging

Ovos de Páscoa Cacau da Amazônia

Graphic Design – Household Ü

Winner: Chocolates Garoto Design: FutureBrand BC&H Converter: 43 S/A Gráfica e Editora / Plásticos Formar / Graffo Paranaense de Embalagens

Linha Limpeza Carrefour Winner/Design: Pande Design Solutions End user: Carrefour

The blister inside the Easter egg package highlights the shape of the cocoa fruit, the product’s main ingredient. The high-quality printing includes hot stamping, opaque lamination, and details printed in UV. This package sold in 100% of the volume produced.

The packaging helps consumers to easily choose the best cleaning products for the care of their homes.

NOT PICTURED: Technological – Food Packaging

LaFruta Limão Nestlé

Winner: Multilabel Converter: Jaguar / Multilabel End user: Nestlé

The package is printed by letterpress with an in-mold process that fuses the label with the primary packaging for a harmonious effect.

Technological – Beverage Packaging

Linha de Sucos Superbom á Graphic Design – Cosmetics, Personal Care, Health and Pharmaceutical

Protetores Solar Jacques Burnier Winner/Design: Brainbox Design Converter: Grossplast End user: Nutriphitos Cosméticos

The packaging design gives prominence to the SPF rating of the sunscreen, which facilitates consumers’ decision-making.

á Graphic Design – Redesign for Food and Beverage

FIT

Winner: Propack Design: 3 Design Visual Converter: Rionil / Propack End user: Cia. Produtos Alimentícios Superbom

Winner/Design: Dil Brands Converter: Embalagens Diadema End user: Ajinomoto

Using a sleeve label increased the transparent areas for better display of the product and achieved a 22% reduction in film weight.

The packaging conveys extra appetite appeal, reinforces the “zero sugar” message, and displays the new Ajinomoto logo.

Technological – Household

Graphic Design – Sweets and Desserts Ü

Ovos Nestlé Gold

Winner/Design: FutureBrand BC&H End user: Nestlé

The packaging features an innovative design in a durable luxury case with golden finishing, varnish application, and hot stamping.

Amaciante Ypê – Amore 2L Winner: Multilabel End user: Química Amparo

The packaging conveys the suaveness, lightness, and delicacy that are characteristic of the cleaning products they contain.

Technological – Cosmetics, Personal Care, Health and Pharmaceutical

Sobreembalagem para solução parenteral Winner: Santa Rosa Embalagens Converter: Charles Brasil / Plastest / Santa Rosa End user: Halex Istar

This high-barrier pharmaceutical packaging permits sterilization of the whole set while keeping the original concentration of the antibiotic.

Student

Mesa 4 – Embalagem para pratos Ö Graphic Design – General Products

Sacola Varal

Winner/Design: 6D Converter: Nobelpack / Nobre Gráfica End user: Bebê Básico

The simple packaging can be used both as a conventional bag and as a gift pack at an affordable price.

October 2010 | PackageDesignMag.com

Winner: Bárbara Gomes de Lima Moreira University: UnB – Universidade de Brasília Leader: Sylvain Allard

The package keeps its plates protected during transport, storage, and handling. For images of the these award-winners, visit www.abre.org.br/premio_abre/vencedores_2010/ vencedores.htm.

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Linha Jequiti Erva-Doce Mais

Winner/Design: Design Emocional Converter: MBF Embalagens / Are Embalagens / Grif RĂłtulos / Congraf / Impacta End user: Jequiti CosmĂŠticos

The translucent bottles show off the color of the products while the package colors connote graciousness, refreshment, and sophistication.

ĂĄ Graphic Design â&#x20AC;&#x201C; Redesign for General Products

Suporte para coador Melitta Winner/Design: Matriz EscritĂłrio de Desenho Converter: GrĂĄfica 22 End user: Melitta do Brasil

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The new packaging wraps the product in its correct size, protects the necessary areas, and highlights the new structural design.

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Chandon Baby Rose Winner/Design: B+G Designers Converter: Indexflex End user: Chandon

The bottle, decorated with silver metallic paint, has a transparent label with serigraphy, embossing, hot stamping, and a holographic effect. The silver capsule also features embossed hot stamping in pink.

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Natura Ekos AĂ§aĂ â&#x20AC;&#x201C; Safra 2009 Winner: Natura Design: Chelles & Hayashi Converter: Box Print / Impacta / GlobalPack / AB Plast / Brigaplast / CCL Label

For the 2009 harvest, Natura created a line of products inspired by the strong culture of AmazĂ´nia, which celebrates the harvest of â&#x20AC;&#x153;aĂ§aĂ.â&#x20AC;?

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PMMI and Pack Expo International / Project 2020: The Consumer Experience The Brand Zone at Pack Expo

PMMI and Pack Expo International / Project 2020: The Consumer Experience At Pack Expo International in Chicago, PMMI introduces attendees to the future of packaging with Project 2020: The Consumer Experience, sponsored by DuPont. Physical prototypes of these innovative packages will be on display in The Brand Zone in the East Building of McCormick Place from October 31 to November 2. The top design of these futuristic finalists will be announced during the show and awarded with a software suite from EskoArtwork valued at $20,000.

Ö Paper Packaging for the

Beauty Industry

By: Alex Silva (Independent Designer)

Introducing paper packaging to the beauty industry is one way to make these packages more sustainable, space-friendly, and recyclable. Square-shaped paper design creates maximum shipping space integration and efficient handling. The paper package allows for printing on the entire outer surface, and the packages could also integrate biobased plastics for lamination.

Simple Servings™ for Cereal Ü By: William Fox Munroe

Today’s consumers wanting both portioncontrol and eco-friendliness might take to this solution that eliminates the need for an inner bag, controls the serving size, and keeps the remaining product fresh. Simple Servings™ incorporates pull-back tabs that open just a single serving chamber, and material options include starch or cellulose fiber based materials, paper pulp with a PLA laminate, and PLA films.

October 2010 | PackageDesignMag.com

See us at Pack Expo, Booth #S132

Economical. Durable. Reusable. Caplugs packs it all into every product. As the leader in product protection, Caplugs has more than 400 million parts – from containers and tubing to plugs and netting – in stock and ready for immediate delivery. Our packaging solutions are durable, attractive, economical and reusable. And with full in-house customization capabilities, we can design and manufacture a plastic packaging solution to meet your needs. • Plastic containers and vials available in a wide variety of colors and sizes • ClearView® tubing available in a variety of diameters and lengths in both closed and open-end • Sleeve-Web® flexible netting that slips easily over oddly shaped products

We’ve got everything covered.SM www.caplugs.com • 1-888-CAPLUGS

Proud Member Of

CAP26467 PackagingAdPE_FV.indd 1

9/20/10 1:58:54 PM

PMMI and Pack Expo International / Project 2020: The Consumer Experience The Brand Zone at Pack Expo

Ö Customizable Flavor

Beverage Bottle

By: Goodwin Design Group

With dissolvable pellet capsules molded into the neck of the bottle, users choose can choose what flavors to mix with their water, iced tea, milk, or carbonated soda. The “Press-to-Flavor” innovation would be able to control the addition of fresh vitamins, mixing flavors, or controlling the intensity of one flavor. Sustainability benefits would include reduction of SKUs, reuse for multiple servings, and biobased plastic construction.

Minibar Package Ü By: CL&D Graphics

This single-piece or two-piece fused construction would be a ﬂexible alternative to other multi-unit, multi-portion packages containing liquid, liquid concentrates, or dry concentrates. Minibar provides multiple pre-portioned products (similar or non-similar) in an easy-to-use container. The detachable, “portion right” packages made of compostable ﬁlms and water-based inks would appeal to brand owners trying to achieve convenience, sustainability, name brand recognition, and cost reduction.

Ö SmartPack By: Landor

Electronic, luminescent paper and organic lightemitting diodes are gaining momentum in the marketplace and coming down in physical scale and price. Shoppers will be tantalized in the aisles by packages customized according to what they want or need and reacting to their presence. An operating prototype shows the engaging potential of a dynamic and interactive animated package.

OCTOBER 2010 | PackageDesignMag.com

Ö Synthesized Branding

of Red Bull

By: Wallace Church

To illustrate packaging’s role in a comprehensively synthesized visual brand essence, the future Red Bull brand shown here broadens appeal to female consumers. The “Red Bull Gives You Wings” tagline transforms into a brand of “mysterious sensuality” permeating all touchpoints. The more slender, sustainable, partially transparent, ergonomic package made of rigid PLA will have micro-video technology to make the wings flap faster when the package is held.

Interactive Packaging (Fire Truck) Ü By: Blue Spark Technologies

The marriage of intelligent, sensor-based interactive design and the use of printed, flexible electronics less than 2 mm thick creates a circuit that can be commercially integrated into today’s high speed packaging lines. A film-based flexible circuit consists of a programmable microchip, an eco-friendly flexible printed carbon-zinc battery, a piezoelectric speaker, and conductive ink-based printed switches and connections. The packaging graphics complement the electronics for a dualpurpose electronics package.

Ö MLK Dairy Packaging

and Branding

By: Depot WPF Brand & Identity, Russia

These packages differentiate the brand by tapping into visual identity elements from real farms to create a warm and inviting future brand positioning. The visual identity consists of black and white graphic patterns taken from a small milk farm in order to reflect the naturalness of the dairy production and the products. The pencil drawings are very soft in a style perfectly suited for the natural dairy products.

October 2010 | PackageDesignMag.com

PMMI and Pack Expo International / Project 2020: The Consumer Experience The Brand Zone at Pack Expo

Molded Fiber Cardboard Shell Ü By: Ecologic Brands

This technology will change the packaging industry by: improving the materials used in packaging (100% post-consumer recycled material); creating a more efﬁcient manufacturing infrastructure with vertical form/ ﬁll/seal pouching equipment; and; delivering a substantial lift to brands. The customizable package consists of a biodegradable and compostable shell made from recycled cardboard and a lightweight recyclable liner with 70% less plastic than rigid containers.

Ö Soap Stix By: Bailey Brand Consulting

The mess associated with refilling decorative soap dispensers discourages many. These dissolving soap sticks offer consumers a unique, easy, clean, and sustainable way to refill their liquid soap. The transportation carbon footprint is reduced to 4% of that used in shipping bottled hand soap. Retailers will appreciate the attractively and efficiently packaged Soap Stix and consumers will appreciate the variety and versatility of a product packaged in biodegradable and recyclable chipboard clamshell.

Brand Zone and Iconoculture Offer Interactive Innovations The newest feature of The Brand Zone at Pack Expo International 2010 (October 31-November 3 at McCormick Place in Chicago) will give brand owners handson experience with next-generation augmented reality and mobile marketing applications for packaging and help explain how these emerging technologies create deeper consumer connections and extend engagement beyond the retail shelf. This special area of the show is being developed and produced by Pack Expo’s exclusive consumer and packaging insights partner, Iconoculture. In addition to offering one-on-one demonstrations of augmented reality

OCTOBER 2010 | PackageDesignMag.com

and mobile marketing for packaging applications, Iconoculture will present a series of 15-minute multisensory presentations from the ﬂoor of The Brand Zone. As part of these presentations, strategists from Iconoculture’s Global Packaging Advisory Service will share how these packaging technologies reﬂect current and future consumer lifestyles, values and purchasing-decision mindsets. Iconoculture has scheduled four presentations daily from Sunday through Tuesday (9:30; 11:00; 1:30; 3:00) and three are slated for Wednesday (9:30; 11:00; 1:30). On site at Pack Expo, attendees will also be able to scan and text JagTags on signage

around McCormick Place to become eligible to win iPads. Attendees will also learn about Iconoculture’s unique approach to delivering comprehensive global consumer and packaging insights for brand owners, converters and package designers through the integrated analysis and interpretation of data from multiple sources. “Iconoculture has an extensive background in analyzing and understanding consumer behaviors, and the ability to uncover innovative packaging technologies ahead of the curve,” says Charles D. Yuska, president and CEO of PMMI, the sponsor and producer of Pack Expo.

Asociación Mexicana de Envase y Embalaje, A.C. / 2010 Envase Estelar Winners – 25th Anniversary Showcase of Packaging Innovations

Asociación Mexicana de Envase y Embalaje, A.C. / 2010 Envase Estelar Winners – 25th Anniversary www.amee.org.mx

The Mexican Packaging Association (AMEE) represents the Mexican packaging industry in an impartial and non-proﬁt way in order to support, promote, and protect the industry. AMEE’s membership of 80 companies is recognized by national and international organizations as the professional association that has brought together the most important packaging manufacturers of Mexico. For a complete display of pictures and details of all 51 AMEE winners, go to packagedesignmag.com/ content/awards-2010-envase-estelar-winners-25th-anniversary à Frizz mango (100 ml) By: Artes Gráficas Unidas, S.A. de C.V. Developed for: Nestlé de México, S.A.B de C.V.

The oxo unpolished BOP with oxo metalized BOP lamination creates an impactful wrapper with a different ﬂashy effect than the conventional singleserve ice cream and popsicle products.

á Tapa impresa con apariencia

y textura mate

By: Sealed Air de México, S. de R.L. de C.V. Developed for: Sigma Alimentos

This new laminated material has an unpolished look and a unique tactile feel that can be used with total seal, easy-open, or reclosable applications. The package achieves a signiﬁcantly more lasting impression with more realistic photographic images.

á Hijos de Villa Pistola Revolver By: Licores Veracruz, S.A. de C.V. Developed for: Licores Veracruz, S.A. de C.V.

This original tequila revolver bottle design evokes an historic revolutionary gunﬁght that started the Mexican Revolution in 1910. The case is also attractive with an artisan design that accentuates and commemorates our centennial heroic deed.

OCTOBER 2010 | PackageDesignMag.com

Ö Beneful Original (4 kg) By: Printpack Packaging de México, S.A. de C.V. Developed for: Nestlé de México, S.A. de C.V.

Nestle’s new presentation for its Beneful Original bag is printed in high-quality ﬂexography with an unpolished ﬁnish that heightens the brand design and graphic elements without jeopardizing the packing barrier properties and machinability.

á Coca-Cola FIFA Tapa Resealable (16 oz.) By: Fábricas Monterrey, S.A. de C.V. Developed for: Coca-Cola México

The aluminum top is reclosable and the series of promotional images promote the Soccer World Cup. The 16-oz. can format in the reclosable cover is unique in the world beverages market.

Ö Tequila Cabo Uno Añejo Reserva

(750 ml)

By: Grupo Pavisa, S.A. de C.V. Developed for: Gruppo Campari

à Etiqueta Coca-Cola Navidad

The unique, reﬁned, and streamlined presentation and tequila are for the most reﬁned palates. The Reserva is aged in barrels of cedar and bottled in a limited edition crystal liquor bottle. The hand-made secondary packaging combines wood and leather for this exclusive product. Also recognized with the Export Packing Award.

By: Grafo Regia, S.A. de C.V. Developed for: Coca-Cola de México

Efecto Iridiscente

The roll-fed label of this bilayer structure is composed of two polypropylene laminations, designed for Christmas promotion. Metalized effects were achieved witih metalized BOPP as a base and iridescent effects to registry, thanks to a new ink.

Manzanita Mundet Ü and Sidral Mundet «« By: Femsa Franquicias Developed for: Propimex, S.A. de C.V.

Manzanita Mundet and Sidral Mundet are new products presented in recyclable, low-weight PET to preserve the environment without altering the brand image of the package, without increasing production costs, and without changing the familiar easy handling.

Agua del Yauco Ü (500 ml) By: El Manantial, S.A. de C.V. Developed for: El Manantial, S.A. de C.V.

Designed by Tobías Ricardo Lozano Solorza in conjunction with KHS Corpoplast of Hamburg Germany, Agua del Yauco is an elegant package that inspires conﬁdence beyond purity. The bottle uses less PET than previously, is inert with nitrogen, and offers better rigidity.

Ö Olmeca Altos By: Vitro Developed for: Pernod Ricard

The pressure to innovate motivated Tequila Altos to produce a square form with engravings in high relief and a large wood cap. The premium package has a high degree of complexity that adds a signiﬁcant differentiation in its market segment.

Café Green Ü By: Galas de México, S.A. de C.V. Developed for: Nestlé Café

This design was printed in Mexico City and exports to Spain. The label is oxford paper applied with ﬁve inks in lithography to intensify the tones. UV varnish also brightens the rich colors of the label.

OCTOBER 2010 | PackageDesignMag.com

Asociación Mexicana de Envase y Embalaje, A.C. / 2010 Envase Estelar Winners – 25th Anniversary Showcase of Packaging Innovations

Ö Window Seal By: Laminados Facarlyte, S.A. de C.V. Developed for: Cosmetic Industry et al

The Window Seal induction seal allows shoppers to see the contents of the package without opening it, avoiding adulteration or product contamination. The package can be manufactured with vents that allow the user to enjoy the aroma of the packaged product.

Ö Svelty Figura 0% Sabor Fresa

(225 g)

By: AG Convertidora, S.A. de C.V. Developed for: Nestlé México, S.A. de C.V.

This shrink sleeve application allows different textures to highlight images, making bright yet unpolished color effects. The high-quality printing is very striking and innovative for the consumer.

á Tarima de Cartón By: Tarton, S.A. de C.V. Developed for: Tarton, S.A. de C.V.

Bioleve Ü

These moisture-resistant cardboard pallets are made from 100% recyclable cardboard. They can be reused up to four times in each cycle, saving 10 trees and 95 liters of water and generating 98.5% less kg/CO2 than a wooden pallet during its manufacture and 50% less on transportation.

By: Mega Empack, S.A. de C.V. Developed for: Cadena Comercial OXXO, S.A. de C.V.

This bottle was designed for premium, low-carbonation beverages with the possibility of being blown in 29.5 gram weights instead of the usual 35 grams. This cutting-edge design is reinforced with angles and under-reliefs that don’t affect the consumer perception and the design itself.

à Bakupack de Bakugan By: Laminaciones Técnicas para Empaques, S.A. de C.V. Developed for: Spin Master México, S.A. de C.V.

Spin Master Mexico, a maker of toys and educational games for children, presents this attractive ﬂexible package by Lamitec. The unique and practical packaging features materials in an unpolished ﬁnish that enhances the novel and fun design for the youth market.

Ö L’bel Eau du Soleil (100 ml) By: Vitro Developed for: Belcorp

This fresh concept evokes the sunshine with a soft orange painting that subtly degrades from the base of the bottle towards the body. This ﬁnishing projects a brightness in the entire package through the projection of color through its concave walls and the fragrance light reﬂection.

OCTOBER 2010 | PackageDesignMag.com

Ö Kleenex Triángulo

à Arm & Hammer

By: Kimberly Clark de México, S.A.B de C.V. Developed for: Handkerchiefs

By: Graham Packaging México Developed for: Church & Dwight

This folding carton packaging for tissues has a “one by one” release, produced by semiautomatic filling and sealing. The triangular prism geometric figure can be supported on its base or on one of its sides.

The design challenge was making the same size cap for the family of three packages—1 liter, 2 liters, and 5 liters. The only drip-free cap on the market is locally produced with integrated injected tip by DDBS technology owned by Graham Packaging Company.

Ö Salvo Líquido Aroma Limón (90 ml) By: Fol-Mex, S.A. de C.V. Developed for: Procter & Gamble

Trying to change consumers’ habits from powder dishwashing detergent to a liquid is not easy. This PET lamination with a special polyethylene mixture provides a barrier to the aroma, and the detergent allows consumers test only a small amount of Liquid Salvo.

For a complete display of pictures and details of all 51 AMEE winners, go to packagedesignmag.com/content/ awards-2010-envase-estelar-winners-25th-anniversary

October 2010 | PackageDesignMag.com

Institute of Packaging Professionals / 2010 AmeriStar Awards Showcase of Packaging Innovations

Institute of Packaging Professionals / 2010 Ameristar Awards www.iopp.org

The Institute of Packaging Professionals (IoPP) is the leading individual membership organization serving the educational needs of the packaging community. It is committed to providing continuing educational programs of interest and value to all packaging professionals. Find pictures of all 36 Ameristar winners at www.iopp.org/i4a/pages/index.cfm?pageid=2227.

Ö Best of Show Award (Sponsored by Lansmont Corporation)

Similac SimplePac By: Abbott Nutrition

Based on extensive research with more than 1,600 moms, Similac redesigned the standard infant formula can packaging into a convenient and parent-friendly package that offers a simplified approach to bottlepreparation time. With features such as a one-hand grip, hinged lid, and scoop in the lid, Similac SimplePac is easy to use for mess-free bottle preparation.

Sustainable Packaging Award Ü (Sponsored by 3M) ««

Aveda Light Elements Styling Jar By: Aveda

These two new styling products mark two firsts: the first HDPE jars to include 99% post-consumer recycled content; and the first time colorant has been loaded onto PCR resin for Aveda. This jar is packaged in a certified FSC-certified carton containing 80% PCR and manufactured and printed in plants using renewable energy.

October 2010 | PackageDesignMag.com

World Packaging Organisation / 2009 Worldstar Awards Showcase of Packaging Innovations

World Packaging Organisation / 2009 Worldstar Awards www.worldpackaging.org

WorldStar illustrates the continual advancement of the art of packaging and creates a living standard of international packaging excellence from which others may learn. WorldStars are presented only to those packages which have already won recognition in a national competition, compared to similar packages from around the world. For a complete list and images of the award-winners, visit www.worldpackaging.org/worldstar-packagingawards/2009/default.asp.

Nominated for President’s Award Ü

Paintainer

By: Superfos a/s Country: Denmark

á Nominated for President’s Award

Flexibility, attractive retail display, userfriendliness, and better stacking abilities are just a few of the added advantages of this new container for paint products. The new Paintainer offers the straight-side look of the previous Paintainer, but now stacks more securely and safely and opens easily without a tool.

Microwavable Packaging for Pizza By: SADIA S.A. Country: Brazil

With crunchy texture and great stufﬁng, this pizza slice is ready to eat in only 1:15 in the microwave oven. This Hot Pocket™ Pizza can be prepared and consumed from its triangular package containing an individual portion. The packaging also features an easy-open ﬁlm and a tray with text in Braille.

Ö Nominated for President’s Award

Campfire 2 Go

By: SCA Packaging Country: Finland

Campfire 2 Go contains air-dried Finnish birch and a briquette that can ignite a successful fire in any kind of weather. The user opens a perforated oven hatch, places the briquette under the wood, sets it on fire, presses down a perforated circle for ventilation, and there’s a campfire 1.5 minutes later.

à Nominated for President’s Award

Talking Shivering Promotional Can By: Nampak Bevcan Country: South Africa

This promotional can communicates the “Brrr...Coke” TV campaign directly into consumers’ hands through the involvement of four senses—sight, touch, sound, and taste. The vibrating and voice-emitting can has an electronic module contained in a neoprene bladder supported within the can, activated by a light-sensitive diode.

Nominated for President’s Award Ü

Soup in the Air

By: Færch Plast A/S Country: Denmark

Færch Plast developed this unique packaging solution with tray and lid in the monomaterial CPET. Specially designed vent-holes around the top edge let steam out while preventing cold air from cooling down the soup. A ﬁll line indicates how much soup the container can hold and still vent correctly. OCTOBER 2010 | PackageDesignMag.com

2010 HP Indigo Digital Labels & Packaging Awards Contest Showcase of Packaging Innovations

2010 HP Indigo Digital Labels & Packaging Awards Contest

Hewlett-Packard launched its competition in 2007 to promote quality and ingenuity in the digital label and package printing market to recognize customers from around the world for their commitment to excellence and innovation in the fast-growing digital printing segment.

Ö Wine

Wendy Oakes-Wilson Printer: Label World, USA Press: HP Indigo press ws4050 Colors: AH—CMYK Run length: 2,200 feet

Ö Nutraceutical

The customer wanted the color of the wine to show through the leaf in the middle of each label. This required the label to be supplied with the leaf removed, presenting a challenge that the ﬁnishing team was able to overcome with some creative thinking.

à Alcoholic Beverages

Lovely Limoncello

Printer: Supa Stik Labels, Australia Press: HP Indigo press ws4000 Colors: CMYK, White Run length: 5,000 per month

This Lovely Limoncello Liqueur Luscious & Lemony label was printed in ﬁve colors using the HP Indigo press ws4000.

Bullwater Health & Fitness Printer: Dion Label Printing, Inc., USA Press: HP Indigo press ws4050 Colors: CMYK, White Run length: 575 feet

A white underlay and black overlay were used to achieve the black circle watermark effect extending from the Pomology logo. Producing the labels digitally eliminated the need for plates and the high cost of a short-run order. Press proofs let the customer review the desired effect.

Food Ü

Pure Branding LLC Printer: Dion Label Printing, Inc., USA Press: HP Indigo press WS6000 Colors: CMYK, White Run length: 325 labels

The challenge: to provide a hot stamp look without the hot stamp cost, with only the gold part of the label glossy and three panels covering one label. A specialty die cut, process printing on silver BOPP, and a selective matte varnish achieved the objective without the expense of three labels.

Non-Alcoholic Beverages Ü

Arrowhead Syrup Sales

Printer: Digital Label Solutions, Inc., USA Press: HP Indigo press ws4050 Colors: CMYK, White Run length: 2,000 labels

The highly intricate design and the customer’s passionate attachment to it presented many challenges in producing these hand-applied labels on faux-gold metallized stock. But, the printer stayed within budget and produced a label that met or exceeded the customer’s original vision.

OCTOBER 2010 | PackageDesignMag.com

Ö Flexible Packaging

Spar South Africa

Printer: Foster Packaging Ire Ltd., Ireland Press: HP Indigo WS6000 Colors: CMYK Run length: 3,400 labels

This low-volume run gave the client a more economical way of sourcing pouches without maintaining high levels of packaging inventory. The printer now regularly receive orders for the pouch.

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Ö Non-Alcoholic Beverage

Sparkle Spring Water Printer: Innovative Labeling Solutions Press: HP Indigo WS6000 Digital Press Colors: CMYK Run length: 8,000 feet

Our tear tape technology is the easy way to get people into your brand. Do you want to make your brand more attractive to your customers – here’s your opening... It’s called Payne tear tape and it’s not just a quick and easy way to open a pack. It’s also a powerful way to carry on-pack messages: from simple branding to incentives and promotions. To understand exactly how much easier we can make it to get customers into your brand go to www.payne-worldwide.com/tear-tape/pd and see our video demonstration...

The goal was to elevate the water bottle to a premium position by offering a smooth bullet container and customized 3D graphics. The label showcases a gorgeous nighttime photo of the participating establishment with the restaurant logo and a leaf icon in silver hot stamp on the front and back panels.

à Specialty Products

Dart World Inc.

Printer: Dow Industries Inc., USA Press: HP Indigo press ws4500 Colors: CMYK, White Run length: 1 label

To make the label on the case match the graphics on the dart ﬁns, the artwork was modiﬁed to create opaque and translucent color areas. Digital printing made it possible to run three different designs simultaneously—an excellent example of combining dynamic graphics with an exotic material for a stunning label.

á Self-Promotion

Vibrant Graphics

Printer: Vibrant Graphics, USA Press: HP Indigo press ws4500 Colors: CMYK Run length: 5,000 labels

See our video demo!

www.payne-worldwide.com/tear-tape/pd

Payne Richmond 1625 D Ashton Park Drive Colonial Heights, VA 23834

à Health and Beauty

T: (804) 518-1803 E: richmond@payne-worldwide.com www.payne-worldwide.com

Printer: B.H. Barcode Ltd., Israel Press: HP Indigo press ws4500 Colors: CMYK, White Run length: 780 labels

Kedem

To create a carton for the cup that would ﬁt in the narrow web of an HP Indigo press, the box shape was changed from a conventional four-wall design to a smaller, hexagonal format comprising two frames spliced together. The job ran with less than 3% scrap.

These health and beauty labels were printed using five colors on an HP Indigo press ws4500 and finished with silk screening on a Focus Reflex finisher. B

RA N D

T R E N GT H

O U R

OCTOBER 2010 | PackageDesignMag.com

I N G E RT I P S

Ö Food

Petra Olive Oil Printer: Supa Stik Labels, Australia Press: HP Indigo press series ws4000 Colors: CMYK Run length: 1,000 labels

à Non-Alcoholic Beverages

The Blue Vein Cheese Salad Dressing food label was printed using ﬁve colors on the HP Indigo press ws4000.

Fox in Media

Printer: Obchodni tiskarny, a.s., Czech Republic Press: HP Indigo press ws4500 Colors: CMYK, White Run length: 3,300 feet

Producing short-run shrink sleeves for speciﬁc occasions (exhibitions, sporting events, new product launches, etc.) enabled the client to open up new markets and increase the potential for sales and the acquisition of new customers.

Wine Ü

Best Vineyards Printer: Innovative Labeling Solutions, USA Press: HP Indigo press WS6000 Colors: CMYK Run length: 1,800 feet

The Best Vineyards wine labels are a great example of how choosing a metallized substrate can create high drama and maximum shelf appeal. The design incorporates a high-contrast color palette that uses just the right amount of coverage to create a shimmer and glow without metallic inks.

Ö Self-Promotional

Servibarras Ltda.

Printer: Servibarras Ltda., Colombia Press: HP Indigo press ws4500 Colors: 14 Colors, CMYK

The label, representing a complete security solution for freight transportation, includes security features such as graphics and variable text, a security algorithm, special die cutting, as well as invisible and temperature sensitive inks.

OCTOBER 2010 | PackageDesignMag.com

Instituto Argentino del Envase / Estrella del Sur Awards Showcase of Packaging Innovations

Instituto Argentino del Envase / Estrella del Sur Awards www.packaging.com.ar

The Argentine Packaging Institute (IAE) is a non-profit organization created in 1969 to promote the general development of the container and packaging industry and improve life quality by respecting the environment. One of IAE’s main objectives is to promote packaging research and education programs such as its Packaging Technician Courses and Distance Learning Courses.

Best of Show Ü

Matte Case and Sorbet Promotional Gift By: Talleres Gráficos Corti

Two trays are joined by a strip of polypropylene that serves as a mechanism for opening both sides automatically. A set of curved lines represents print sheets and a set of circles represent the cylinders of offset printing. The box is finished off with UV coating to highlight text and a printed PVC window.

Ö Topline Chewing Gum By: Arcor S.AI.C. and Muchnik Design S.R.L.

à Gota Water By: Gota Water S.A.

This frosted glass bottle offers protection from UV sunlight, the wide cylindrical shape is one of the most comfortable to handle, and the minimalistic design conveys the purity of the water within. The optically enticing bottle has branding and text fused into the surface using a glazing process performed in high temperature ovens.

October 2010 | PackageDesignMag.com

Topline debuted this stackable, attractive, and easy-to-use chewing gum container with a dual aperture system. The package has ample communication space, achieves a great load-to-apparent-size ratio, fills at high speeds, and produces a signature popping sound when opened.

à Quilmes Cristal (500-ml Wide Mouth) By: Cervería y Maltería Quilmes SAICAyG

This wide-mouth 500-ml beer bottle is a leader in the category, and the project’s goals were to redefine the Quilmes brand strategically to: be an innovation leader; increase the variety of sizes; reinforce connections with youth; and encourage new use occasions.

á Case for Havanna Little Crowns By: Talleres Gráficos Corti SAICAF

Each of three trays carries seven little crowns of one ﬂavor. The sleeve is printed with seven colors, polypropylene (PP) matte, glossy UV, hot stamping, and embossing. Each tray is laminated PP matte printed with four colors, and the sleeve is screenprinted in two colors with PP matte and UV varnish applied.

á Kleenex (Kimberly-Clark Tissue S.A.) By: Interpack S.A.

This new Kleenex brand proposition reinvigorates the product because the tissue dispenser becomes a decorative element to the consumer at home. The packaging is made with 320 gr/m2 clay coated paperboard using recycled material, offset-printed in one pass using six colors of cost-efﬁcient hybrid inks plus high-gloss UV varnish.

á Sugar & Spice Gifts By: xCRUZA Design Studio

xCRUZA helped the brand owners redeﬁne Sugar & Spice, which specializes in gourmet crackers, cookies, and candy. The glue-free packaging system consists of translucent polypropylene shells, internal micro-corrugated boards, and ribbon to tie different sizes together—an approach with ﬂexibility for different quantities and seasonal variations.

Twist Candy Display Ü By: Cartocor S.A.

The goal was to solve—technically, using corrugated board—how to mimic the typical twist aspect of the candy packaging to attract attention. The system does away with internal reinforcements, requires less material, reduces costs, and cuts construction time as it is easy to assemble.

Ö New Four-Glued-Joint Package to Replace RSC By: Cartocor S.A.

This innovation created a system for a box with four glued joints and two ﬂaps to close efﬁciently. The new box comes ready to use by the client, who performs a simple action to open each box. The case can be closed using regular tape and automatic case sealers at the end of packaging lines.

OCTOBER 2010 | PackageDesignMag.com

Instituto Argentino del Envase / Estrella del Sur Awards Showcase of Packaging Innovations

Ö Poett Fraganza By: Clorox Argentina SA

This premium “perfume for clothes” expands the brand into the Fabrics Care category. The customized clear PET bottle features a no-label look with a pressure-sensitive label to enhance the product image and a mini-trigger for excellent functionality. Rounds of qualitative research guided the design process and proved out the final design.

á Femorel IV

á Rexona for Men By: Unilever de Argentina S.A.

The design for the new aerosol Rexona for Men conveys the principal message of the brand: a high-tech product developed to give the highest performance for male consumers who are dynamic and modern. With no overcap, users unlock the actuator by lifting the sealing tab and rotating the twist cap counterclockwise.

By: Laboratorio Elea SACIFyA

Ö Hellmann’s Deleite

Femorel IV is unique for medicine delivered once every three months. The design makes it comfortable to use for the patient and gives the doctor assurance that the treatment will be fulfilled. Femorel IV was developed as a complete packaging solution that diminishes costs for the patient while improving usefulness and aseptic delivery.

By: Unilever de Argentina S.A.

Hellmann’s developed new packaging in order to express the concept of Deleite, a lightweight and creamy product made with creamy milk. The shape of the container reminds shoppers of old milk bottles, and a shrink-sleeve gives the pack an important visual communication that combines graphic design and attentiongrabbing colors.

à Skip Perfect By: Unilever de Argentina S.A.

Skip Perfect Black and Skip Perfect White are two new special variants of soap powder that bring superior color care for black and white clothes respectively. A matte metalized BOPP substrate printed by rotogravure provides a striking visual identity with a modern and sophisticated appeal.

á Triangle Box for Six Bottles,

Wood Dish, and Eating Utensils By: Cartocor

The goal was to create a uniquely shaped six-bottle box with the client’s promotional elements that would give the packaging a distinctive image. The packaging solved the technical challenge of holding dish and utensils visible by using die cuts and creases of the corrugated board, with additional benefits of good equilibrium and tamper-evidence.

October 2010 | PackageDesignMag.com

Ö Pepsi Light By: Zanniello

This Pepsi Light label is plastic metalized BOPP monolayer film with a thickness of 35 microns. It is surface-printed in nine colors on a rotogravure press with over-impression varnish. The substrate is supplied in rolls and used in wrap-around contiroll machines.

Quesera Sancor Ü By: Sancor Cooperativas Unidas Limitada

Meticulous attention to detail created a grated cheese package that combines attractive design, practicality, and functionality. Soft lines and stylish curves make this container stand out at the shelf, the functional dispensing system (specially designed for grated cheese) allows measured dosing, and the tight lid keeps the contents fresh and tasty.

Ö Trefilcon Electrical Cable By: CTM

The recyclable paperboard packaging replaces nylon packages, and its features make using and storing the cable easier. The entire package is color-coded by cable size, text is more legible for shopability, a flap allows for easy cable unwinding, and two holes hold the end of the cut cable for future use.

á Motorcycle Pallet By: Cartocor SA

This recyclable motorcycle pallet is a platform of multi-flute "BC" corrugated, designed to handle the complete logistics chain of motorcycles. The tailor-made design achieves proper vehicle immobilization, which is an important advantage over wood or plastic designs. This concept can be extrapolated to a wide range of products of various weights and formats.

October 2010 | PackageDesignMag.com

Association of Industrial Metallizers, Coaters and Laminators / 2010 AIMCAL Awards Showcase of Packaging Innovations

Association of Industrial Metallizers, Coaters and Laminators / 2010 AIMCAL Awards www.aimcal.org

AIMCAL ASSOCIATION OF INDUSTRIAL METALLIZERS, COATERS AND LAMINATORS

AIMCAL represents converters of metallized, coated, and laminated ﬂexible substrates and their suppliers. The international nonproﬁt trade association also includes a CEMA Division focused on the interests of converting equipment manufacturers. For complete details and images of all the winners, visit www. aimcal.org/awards/prod_win2010.asp.

à Sustainability Award

Crown Royal 75 VAP By: Hazen Paper Co.

The heavy caliper paperboard, which protects the contents during distribution, is transfer-metallized on the uncoated side to provide a gold backdrop for a 750-ml bottle and two glasses. Replacing the previous 48-gauge polyester/foil/paperboard insert reduces material consumption by nearly one-third, requires substantially less metal, and increases production rates by eliminating hand-loading of the insert.

á Product of the Year Award

Disney Juice Multipak

By: Graphic Packaging International (GPI) Supplier: DuPont Teijin Films

GPI was converter, metallizer, and supplier of the 100% recycled paperboard substrates for the reverse-printed, metallized Composipac Z-Flute folding carton. The carton was 24-point clay-coated solid unbleached sulfate, and DuPont Teijin Films supplied the 48-gauge PET ﬁlm. To reduce materials, GPI laminated 18-point uncoated, recycled board reinforcement strips to load-bearing areas of the CCSUS.

Ö Sustainability Award

Sun Chips (Frito-Lay)

OCTOBER 2010 | PackageDesignMag.com

By: Bryce Corp Converter: SKC Inc.

Technology of the Year

The lamination of the 33% biobased content bags relies on an outer layer of polylactic acid (PLA) ﬁlm converted by SKC Inc. from Ingeo resin supplied by NatureWorks LLC. Bryce adjusted printing inks, web tensions, process temperatures, and bonding processes to deliver a lamination that would provide adequate barrier properties for the snack.

By: Celplast Metallized Products Ltd./Vast Films Ltd.

Metacoat Roll Coating Technology

This technology allows coating and metallizing to occur in the same pass at standard metallizing speeds. A gravure coating station applies an acrylate and/or methacrylate liquid to the ﬁlm surface and cures it immediately via electron beam exposure, and coating can occur before or after metallizing. Eliminating separate metallizing and coating passes improves economics as well as barrier properties.

Foil & Specialty Effects Association / 2010 Gold Leaf Awards Showcase of Packaging Innovations

Foil & Specialty Effects Association / 2010 Gold Leaf Awards www.fsea.com

Since its inception in 1992, the FSEA has worked toward industry awareness and growth. FSEA continues to strengthen the industry as a whole through education, seminars, statistical surveys, reference tools, conventions and technical conferences, trade show exhibitions, and direct mail. For complete details and images of all Gold Leaf winners, visit www.fsea.com/09GLA/index.htm.

Ö Folding Carton – Difficult Application of Foil Stamping and Embossing

Gold – Beverly Hills Polo Club Classic

By: Diamond Packaging Machinery: Bobst BMA Die Manufacturer: Metal Magic Foil Manufacturer: API Foils Designer: BHPC Fragrances (graphic design); Renee Guercio/Diamond Packaging (structural design)

Details: The carton was offset-printed with two colors and a dull stampable varnish. The textured Black Vat Dyed paperboard is complemented by gold and red hotfoil stamped accents, creating a carton with visual and tactile impact.

á Folding Carton – Ink with Foil

Gold – Clint Eastwood DVD Package

Label (Sheet or Rotary)

Gold – Varaison Vineyards & Winery Landmark Label Manufacturing Machinery: New Foil, Mark Andy Die Manufacturer: DeCrevel Foil Manufacturer: API Foils Designer: Varaison Vineyards Ron West

By: LPI Machinery: Bobst Die Manufacturer: Metal Magic Foil Manufacturer: Kurz Transfer Products

Details: Emboss, diecut, fold, glue, and foil board stock.

Details: The gold “V” and copper leaf were printed in-line flexo, and the grean leaf was stamped in the first pass through the New Foil press. The second pass was for the purple grapes, the third for purple text, and the fourth for embossing.

Folding Carton– Ü Most Creative Use of Foil « Stamping/Embossing «

Gold – Kat Von D Cosmetic Line

By: Bert-Co Machinery: SBL-1300SEF Foil Manufacturer: API Foils Designer: Bert-Co Design Team

Details: Printed with two hits of black, PMS spot color, spot soft, touch coating, and water-based coating over PMS and foil stamp.

á Client Promotion

Gold – Michels

Schreiber Specialties Machinery: Brausse BF 750 Die Manufacturer: Metal Magic Foil Manufacturer: Nakai International and ITW Foils Designer: The Goodness Company

Details: Four-color foil stamp on a hard case.

October 2010 | PackageDesignMag.com

2010 Greener Package Awards Showcase of Packaging Innovations

2010 Greener Package Awards The second annual Greener Package Awards, sponsored by Summit Publishing’s GreenerPackage.com, recognized innovations in ﬁve categories that signiﬁcantly reduce packaging’s environmental footprint. The winners represent an incredible investment of resources by consumer packaged goods companies, suppliers, and individuals to move the packaging community toward greater sustainability.

Ö Food and Pharmaceutical

PlantBottle™ 30% plant-based PET bottle By: The Coca-Cola Co.

Coca-Cola aims to produce 2 billion of the 30% plant-based bottles by year-end 2010. The bottle, constructed of 100% PET, uses monoethylene glycol (MEG) derived from plants for 30% of its content. This is said to provide a 10% to 20% improvement in material carbon footprint over petroleum-derived PET bottles.

á Personal Care and Cosmetics

Aquafresh White & Shine toothpaste carton By: GlaxoSmithKline Consumer Healthcare Also featuring: HoloBrite™ filmless holography by The Specialized Packaging Group; MiraFoil® metallic coating by Henkel North America

HoloBrite™ ﬁlmless holographic technology achieves a shimmering appearance without ﬁlm lamination, resulting in a package that can be recycled in traditional paperboard streams without contamination by polyester layers and metal content. Holographic effects are created by combining HoloBrite with MiraFoil® metallic coating, applied to the carton in a single pass before printing.

OCTOBER 2010 | PackageDesignMag.com

Non-Food Primary Ü

SoilWrap® bio-based, compostable plant container By: Ball Horticultural Co. Also featuring: Mirel polyhydroxyalkanoate sugar-based resins from Telles

Ball Horticultural Co.’s new SoilWrap® plantable, compostable plant container is said to eliminate 100% of the environmental impact of the package. Made of sugar-based resins, the bottomless pot lets roots make immediate contact with the soil upon planting. Once in the ground, the pot is said to completely biodegrade within 12 months.

á Food and Pharmaceutical

Reusable KFC Sides Container By: KFC Corp.

A reusable, microwave- and dishwashersafe, polypropylene container for KFC’s side dishes use a patented “ventless vent” technology to eliminate the need for a hole in the top of the lid. The new container requires 25% less energy to produce than general-purpose polystyrene and generates half the amount of greenhouse gases.

Non-Food Primary Ü

Ironing Board Cover & Pad with Packaging Pouch By: Household Essentials LLC

A sewn-in pouch becomes the primary package when the product, an ironing board cover and pad, is folded up and tucked into it. The 100%-recycled paperboard bellyband is printed in nontoxic ink. Eliminating the plastic packaging is said to take 375,000 lbs. of plastic out of the supply chain annually.

Ö Secondary/Large-Format

Eco-Pail™ recycled-content, recyclable HDPE pail By: Bway Corp.

The recyclable, 5-gal HDPE pail contains 37% post-consumer recycled resin that uses 8% less material than a standard HDPE pail, taking 1.4 million lbs. of HDPE out of the supply chain each year. Minimal ribs molded within the container body provide stacking strength and allow for a reduced sidewall thickness.

NOT PICTURED Innovator of the Year (Also: Beyond the Package Award)

Green Subterranean Manufacturing Facility By: Vanguard Packaging

Ö Secondary/Large-Format

TimeSaver72 insulated shipper for temperature-sensitive pharmaceutical products By: Cryopak Industries, Inc.

Phase 5™ phase-change material (PCM) lets the TimeSaver72 maintain products within a 2°C to 8°C temperature range for up to 72 hours in a package smaller and lighter than conventional shippers of similar capacity. Four conventional boxes would be required to ship the same amount of product as just one lighterweight TimeSaver72.

The Innovator of the Year honor goes to converter Vanguard Packaging, which has built a 250,000-sq.-ft. sustainable package manufacturing facility underground in Kansas City, MO. Built beneath 150 feet of limestone, the plant relies on geothermal insulation and has many other naturally occurring features that support sustainable production.

OCTOBER 2010 | PackageDesignMag.com

Packaging & Label Gravure Association / 2010 Print Quality Awards Showcase of Packaging Innovations

Packaging & Label Gravure Association / 2010 Print Quality Awards www.plga.com

The Packaging and Label Gravure Association Print Quality Awards Program recognizes member printers and converters for outstanding achievement in gravure printing. Judges pay particular attention to registration, color consistency, and overall print quality while also considering gravure processes and technical excellence. For complete details and images of all the winning packages, visit www.plga.com.

Ă&#x2013; International Best of Show

Nescafe 3-in-1 Espresso Roast By: Print Masters Co. Ltd., Thailand

This package featured eight colors printed on a PET/LLPDE film lamination using TOYO ink (Thailand) on a Sungan press. The judges commented that the vignettes were outstanding and the colors were good and contrasting. The type is nice and clean and the package truly represents the quality that gravure can produce.

Domestic Best of Show Ă&#x153;

Hoover Vacuum Cleaner Carton By: Packaging Corporation of America

This package used four colors plus two special colors printed on 12-pt. SBS using solvent-based inks and aqueous coating on a Cerutti press, producing outstanding color density. This gravure pre-print product replaced an existing offset printed top sheet laminated to corrugated boxes, which improved both quality and speed.

October 2010 | PackageDesignMag.com

index of advertisers

page

advertiser

Allen Field

AlliedFlex

IBC

Ares

Boutwell Owens

Brushfoil

Caplugs

IFC

EskoArtwork

Exopack

Georgia-Pacific

Glass Packaging Institute

Showcase of Packaging Innovations

European Tube Manufacturers Association/ 2010 Tubes of the Year www.etma-online.org

The European Tube Manufacturers Association is an association of 52 companies from 19 European countries. The association's activities focus on: representing of the European tube industry to third parties; supplying packaging market information; supplying of packaging and raw material market information; monitoring of European legislation; creating collapsible tube standards; and public relations.

Clearwater Paper Dana Industries Diamond Packaging

33 (insert)

Hazen Paper

25 (insert)

Henkel

41 (insert)

HLP

Hotspex

European Tube Manufacturers Association/ 2010 Tubes of the Year

9 (insert)

28-29

International Paper

Mimaki

Owens-Illinois

PackageDesignMag.com

Payne

Printpack

RMS Packaging

17 (insert)

Roland

36-37

Saint-Gobain

Sustainability Webinar

Transparent Container

Unisource

William Fox Munroe

YUPO

Ü Best Aluminum Tube By: Linhardt (Germany)

This aluminum tube has clear visible tamper-evident protection with a colored threaded nipple that has a protective membrane. When the user screws the closure and application device onto the tube for the first time, it perforates the membrane. The contents can then be applied with pinpoint accuracy using the ergonomical applicator.

Ü Best Plastic Tube By: Tubex Rangendingen (Germany)

The matte appearance of the tube body contrasts appealingly with the color-matched, high-gloss flip-top cap. The precisely aligned closure enables comfortable one-hand application, small burls on the tube provide a nice tactile feature, and the combination of silver hot embossing and high-gloss screen printing conveys a high perceived value.

Ü Best Laminate Tube By: Linhardt (Germany)

The Multiflex® tube has an invisible weld seam combined with an airless dispenser system. A vacuum is created by a special system when the user operates the dispenser, and a specific amount of the product is delivered. The laminate tube with aluminum barrier layer displays the benefits of an airless package, compressing with each use.

Ü Best Prototype Tube By: Obrist (Switzerland)

The Alu-Digital Foil Tube uses a digital printing process to reproduce photographs of outstanding quality on a thin plastic film of PET or PP. The film is applied to the tube with heat either at Obrist or at the customer’s facility. Marketing specialists now have new opportunities for up-market premium designs.

October 2010 | PackageDesignMag.com

WOW! WHAT A PACKAGE

Simplify, Simplify Water packaging at its most minimal

f all the consumer packaged goods on the market, it is likely that water is the one that is most discussed regarding its packaging. We have seen waters come in a wide range of packaging, with many of the newer ones having strong environmental positionings. Mintel research indicates that, although the primary factor for choosing a bottled water brand is price for U.S. consumers, 21% say they choose a bottled water because of its use of less plastic. And given that consumers’ interest in environmental issues has not dimmed during the recession, it behooves companies to look for ways to offer consumers more environmentally responsible products. In the cluttered bottled water market, we see a number of companies around the world offering consumers more environmentally friendly choices. Danone, for example, has turned to rPET (recycled PET) for its Volvic Eco Reserve water, sold in France. Not only is the Volvic bottle made from up to 40% rPET, but it is also in a large 8-liter bottle, further reducing plastic. Coca-Cola has had several initiatives, with its I-LOHAS water in Japan, which uses less material overall, and its U.S.-based PlantBottle, made from 30% plant-based materials. In the Netherlands, however, we find a smaller company going in a completely different direction regarding package form and material. This 250-ml SmartPack is a new shape of stand-up pouch for water consumption. The company, Dolphin Water (www.dolphinwater.nl), says the package was developed in conjunction with packaging company SmartPack. What’s unique about the package is that it is light, easy to use, and is 100% recyclable. The company says it also reduces waste—it certainly reduces shipping costs due to the lightweight nature of the pouch. What makes this pouch a bit different from others, and more appropriate for the bottled water market (or beverage market in general), is how it opens and how it is used by the consumer. It has a patented “tear and sip” tab that self-seals when not in use. The company believes this innovation makes the drink perfect for use during sporting activities. The package is a single material package with no label and no spout. You can sip from it, press the edges closed, and it will stay closed. Therefore, once opened, the pouch can be turned upside down and shaken without dripping. The company suggests that water is especially suitable for outdoor activities such as running or cycling. To that end, the company has been sponsoring sports events, such as triathlons, where it also supplies the water. The package, however, is suitable for a wider range of consumers, not just sports enthusiasts. The smaller size and light weight make it a good fit for children and their lunchboxes. Also, the light weight and easy grip-ability make it appropriate for older consumers as well. The Dolphin Water website claims that the package was 72

OCTOBER 2010 | PackageDesignMag.com

the first consumer package that was allowed to bear the mark “Nederland Schoon” (“Clean Netherlands”), an initiative from the Dutch government to support innovative package solutions that reduce waste in the environment. The package form could also contain flavored waters, iced teas, sports drinks, or other types of refreshment beverages. And although the package looks like it is relatively fragile, I’ve been transporting one in my computer bag and have shipped them (inadequately wrapped in bubble wrap) without incident, which seems to indicate that the pouch can withstand a fair amount of abuse. That’s worth a hearty yet minimalist “Wow!” ■

✦ PAPERBOARD, E-FLUTE, & B-FLUTE CARTONS & DISPLAYS ✦ INNOVATIVE PACKAGE DESIGN

SINCE 197

Ares_0610_Cos1a.indd 1

✦ SUSTAINABLE “GREEN” PACKAGING ✦ SOY INKS & SOLVENT FREE ✦ RECYCLED & RECYCLABLE MATERIALS ✦ PROMPT TURNAROUND ✦ ASSEMBLY & FULFILLMENT SERVICES ✦ COMPETITIVE PRICING

Forest Stewardship Council

6/17/10 2:38:49 PM

Final Good Reflection Ad:Mech 3525 PkgPrint Half Ad

3/16/09

4:16 PM

Page 1

Good Reflections

Nothing on retail shelves matches the exceptional appearance of packages and labels with the unique sheen of Brushfoil. And in today’s challenging marketplace, Brushfoil is a brilliant performer – commanding attention, projecting quality and reflecting the value of what’s inside every package. Give your next package or label the look of quality it deserves.

Success begins with the finish.

A division of Interfilm Holdings, Inc.

www.brushfoil.com 800-493-2321 1 Shoreline Drive, Unit 6, Guilford, CT 06437 (USA)