Central Jersey Homes and Living Fall 2021

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HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

HOMES&LIVING FREE

FALL 2021

Heart Giving the of the

HOME a facelift

In this issue:

• Kitchen Renovations • Edison Entertainment • Metuchen Revitalization • Foregoing Appraisals

Media Group ECRWSS Local Residential Customer

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HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

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Dishes like harira (spiced lentil soup) and lamb-shank tajine are enticingly laden with aromatic spices like cumin, ginger and saffron.

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HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

The

KITCHEN

memories is where

are made

PHOTO COURTESY OF CRANBURY DESIGN CENTER

HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

C

general manager of Cranbury Design Center in Hightstown. “Large islands, two-toned kitchens utilizing blue and gray as contrasting colors are popular.

Large windows that let natural light in are also big right now. Stainless appliances, beverage centers and pantry storage areas are in lots of the kitchens we are designing now.”

A key component of living has become the kitchen area, which is generally a focal point for most family gatherings.

According to Elizabeth O’Leary, one of the lead designers at Cranbury Design Center, there certainly have been some design changes in kitchens due to the pandemic, Evans said.

By JENNIFER AMATO Managing Editor onfused by a mix of summer weather, pandemic guidelines, the need to be safe yet the need to be social, people are choosing to be out-and-about, enjoy staycations and/or develop more functional home spaces.

“We still see a lot of open design kitchens, with the family room and dining room sharing space with the kitchen,” said Kim Evans,

“With families sheltered in their home spaces, we’ve seen kitchens become more multi-functional.

Kitchen islands have become larger as some clients are using them as work-at-home spaces and for children’s schoolwork. The pandemic has led towards more home cooking and experimenting with different recipes (bread baking, garden-to-table meals and gourmet cooking) and our clients’ kitchen design and appliance choices reflect this.

We’ve designed beverage centers in some kitchens for coffee stations and cold beverage storage out of the footprint of the main kitchen area,” Evans said.

If a homeowner is unable to redo their entire kitchen, there please see RENOVATION, page 6

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RENOVATION continued from page 5

are certain aspects that are more viable or popular, or even less expensive than others.

“Hardware changeouts, adding or redoing the kitchen backsplash, a new coat of paint and possibly upgrading the appliances are popular changes people can make to breathe new life into their kitchens,” Evans said.

However, construction has also been impacted by the lockdown and shortage of materials and employees.

“With the supply chain challenges, a lot of kitchen design professionals are hav-

ing right now extended delivery times for appliances, cabinets, some plumbing, tile and lighting fixtures; kitchen renovation times have stretched beyond the usual 10-12 weeks we usually see.

We work with clients to set a project timeline once we have confirmed delivery dates for appliances and cabinetry – these have the longest lead times in most kitchen projects right now,” Evans said.

Aside from making the kitchen more manageable and functional, renovations can also impact a home’s resale value.

“A newly renovated kitchen can be what separates your home’s value and sales price versus an outdated kitchen,” Evans said. “But kitchens are highly personal, so we advise our clients to make selections based on their personal style and to enjoy their kitchen space. If a client is

looking to update to sell, we try to help them keep the remodel simple.”

Kitchens are a main component of a home because families tend to create and enjoy memories centered around food, Evans said.

“The kitchen has long been the gathering space of families to create these memories. No matter how big or small, the kitchen is where we all tend to gather,” Evans said.

Cranbury Design Center is located at 145 W. Ward St., Hightstown, owned

by Frank O’Leary and Charlie Rini.

For more information, visit www.cranburydesigncenter.com ■ PHOTO COURTESY OF CRANBURY DESIGN CENTER

HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

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HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

Enjoy, Explore

METUCHEN ‘Explore, Experience, Enjoy’ a Revitalized Downtown Metuchen

By JENNIFER AMATO Managing Editor

T

he vision for Metuchen is to encourage a welcoming, walkable and inclusive downtown.

Amongst 3.14 miles of about 80 acres, there are three sections from Main Street from the train station to Borough Hall, including New Street; the area around

Whole Foods and along Middlesex Avenue; and south main from the station to the Greenway, including the Forum Theater.

The borough flourishes with recreation, public art, entertainment and history.

“Downtown is a crossroads where people from our town and throughout our region can gather. Young people gain independence going downtown, and older adults benefit from being

surrounded by people of all ages. Our greatest appeal in Metuchen is we are walkable with a unique selection of restaurants and businesses from established favorites to the 26 that have opened since 2020,” said Isaac Kremer, executive director of the Metuchen Downtown Alliance (MDA).

The MDA was formed in 2017 to foster please see REVITALIZED, page 9

BEFORE

HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

REVITALIZED continued from page 8

the growth and abundance of the area in a widespread effort to revitalize the borough.

Metuchen follows the Main Street America approach, which is centered around transformation strategies, which articulate a focused, deliberate path to revitalizing or strengthening a down-

town or commercial district’s economy, according to its website. Work is usually centered on economic vitality, design, promotion and organization.

The MDA has been recognized as a 2021 Accredited Program, a top-tier rating by the Main Street New Jersey and Main Street America programs for “demonstrating a commitment to comprehensive community revitalization.”

“We’re really pleased and honored to be recognized by the Main Street New Jersey program and Main Street

America,” Kremer said. “It’s just a sign that as an organization we’ve made many good choices and we’re on the right path to achieving our goal of revitalizing the downtown.”

Since its founding in 2016, more than 126 business have been established in the district and more than $150 million has been invested, according to the MDA. After subtracting businesses that closed, this has resulted in 44 net new businesses in downtown Metuchen.

Two businesses moved in 2020 from one location to another within the district.

Of businesses that opened in the district since the MDA started, 24 of these subsequently closed.

“Well, fast-forward five years later, with 126 business starts and over $150 million invested, I’m pretty sure that we’ve please see REVITALIZED, page 10 PHOTO COURTESY OF ISAAC KREMER/ METUCHEN DOWNTOWN ASSOCIATION

Left: A view of Downtown Metuchen after a major revitalization effort.

Right: A view of Downtown Metuchen before a major revitalization effort.

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HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

REVITALIZED

BEFORE

AFTER

continued from page 9

helped businesses a lot. We even have about a 90% retention rate among all the businesses that opened since 2016.

“Metuchen was very much a revolving door; there was a 20% vacancy rate before a lot of the apartments were built, and frankly, people just weren’t coming downtown or patronizing the businesses at a level that was needed to make those businesses viable,” Kremer said.

To improve the physical appearance of the downtown, a crew was hired to regularly clean the downtown, empty trash cans on weekends when Department of Public Works crews were unavailable, assist with maintenance. A total of 30 planters were purchased by MDA, adding to 20 purchased by Woodmont and located on the Town Plaza. MDA took responsibility for refreshing and maintaining all 50 planters, working with the Garden Club.

“One of the first things I did was walk the streets with a razor blade and took all the stickers and posters off the store windows. That right away increased the visibility. You could actually see in and it gave the chance for people to see many of these businesses for the first time,” Kremer said.

This work began to attract outside funding. In 2017 the National Main Street Center (renamed Main Street America in 2019) gave Metuchen one of 10 grants nationally through a program with EdwardJones. This grant resulted

in the Lake Ave Plaza adjoining La Rosa Pizza and FruttaBowls. That same year the New Jersey AARP gave grant funding for one of three demonstration projects in New Jersey. The grant from AARP led to the creation of Imagination Alley.

Around the same time that work on the Lake Avenue plaza was getting started, AARP New Jersey selected Metuchen as one of three “demonstration projects” for their Livable Communities initiative.

The purpose of this project was to make places more livable for people of all ages. The alley between Metuchen News and Classic Travel was selected for an alley transformation. Nearby a parklet was proposed outside of Café Paris as a demonstration project to show how the needs of people could be better accommodated.

The COVID-19 pandemic in 2020-21 created its own sort of revitalization, as businesses had to adjust to constantly changing health and safety guidelines.

The MDA helped with delivery, curbside pickup, donations to feed frontline workers, and outdoor dining and retail.

Despite the COVID pandemic, a total of 14 businesses opened downtown in 2020: More Life Recovery Center, Evnia Hair Studio, AT&T Store, Wolfe Ossa Law, Fresh Coast, Biggby Coffee, Papillon & Company, La Rosa Chicken, Menya Ramen House, a private office on Main Street, Rohini Yoga, Life Force Nourished, Lipolaser and MerleNorman Cosmetics Studio.

“Probably the greatest key to our success is an effective public-private partnership with MDA working with the borough please see REVITALIZED, page 11

AFTER

REVITALIZED continued from page 10

to create an environment great for businesses and customers alike,” Kremer said.

Aside from the business aspects, the downtown is meant to be an immersive cultural experience as well.

The Public Art Team was formed in 2017, and guided subsequent work including attracting internationally renowned artist Stephen Powers as well as creating Imagination Alley with a mural by local artist Ed Wetzel, a robot painted mural on Station Place with artwork by Ariel Rutland.

Adirondack chairs built from shipping pallets were transformed by New Jersey-based artists. The selected artists responded to a call for proposals and were selected through a juried review process. Then each artist was provided a stipend for their time and materials to creatively transform the chairs. They were asked to incorporate themes related to language in their projects.

Once complete, the chairs were distributed in pairs through the downtown in the summer and early fall of 2019.

Subsequently the chairs were auctioned to private individuals with all proceeds from the auction going to support future public art projects in Metuchen. in 2020 another mural appeared on Middlesex Avevue by Highland Parkbased artist Jonathan Horowitz.

To maintain such a welcoming destination, the MDA established a Clean & Green Team. There is weekly cleaning of the downtown. Fifty downtown planters have been turned over with seasonal plantings in March, July, September and

HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

11

November.

ments downtown.

A corps of more than 100 active volunteers supports the MDA’s mission and outreach.

“That’s really the secret for all the businesses … This new spending we’re attracting is what’s making this such a great place for businesses to locate. And you can’t have one without the other.

You can’t have a retail strategy without also developing housing. One feeds the other.

“Vital downtown areas are important as the businesses they support increase tax revenue, generate direct and indirect spending with a high proportion retained locally, and support a dynamic civic and and social life that people have come to expect. Metuchen is increasingly becoming a destination of choice with 70% of customers coming from outside of Metuchen,” Kremer said.

The Forum Theatre is the next order of business, so to speak. Metuchen has already secured about $3.5 million to acquire it in plans of making it an anchor.

There is also a proposal for a beer garden.

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“On a typical Friday or Saturday night now, it’s a different town. It’s come alive, it’s vibrant. People want to be here,” Kremer said.

• Certain information previously printed in the Criterion Sentinel newspaper, which is published by Newspaper Media Group/centraljersey.com, written by staff writer Kathy Chang and correspondent Gloria Stravelli, is included in this story. ■

PHOTOS COURTESY OF ISAAC KREMER/ METUCHEN DOWNTOWN ASSOCIATION

1: A view of Downtown Metuchen prior to a major revitalization effort.

2: A view of Downtown Metuchen after a major revitalization effort.

3: A view of Downtown Metuchen after a major revitalization effort.

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HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

Edison Township seeks to change its identity through

Cultural, Family

EVENTS

HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

By JENNIFER AMATO Managing Editor

W

ithin the 35 square miles of Edison Township lie 9,000 businesses bordered by Route 1, Route 27 and Oak Tree Road.

Approximately 350 businesses are part of the Edison Chamber of Commerce.

Patrons of those businesses are from a variety of sectors, such as residents, employees of large companies lake Hackensack Meridian Health JFK University Medical Center, sporting events like softball tournament and cricket, attendees at the New Jersey Convention & Expo Center, PSE&G employees, real estate developers, and those working on road and infrastructure projects, according to Joseph Coyle, Edison Township council member and president of the Edison Chamber of Commerce.

The focus of the chamber is to keep the township thriving. As such, the chamber has partnered with the nonprofit Edison Community Beautification to develop a schedule of community and music events that are open to the public.

There are $5 food specials for takeout from Ruby’s Kitchen, Nick’s Meat Depot and Fratelli’s Pizza Café, and the Coffee House sells soft drinks and ice cream.

In addition to hosting the market, the “big tent” will be the new home to the town’s annual Beer and Wine Festival and a fall farmers market is set to launch in October, Peterson said.

Also planned for the fall are the Edison Chamber of Commerce’s annual golf outing and the 2021 Taste of Middlesex.

On-site food options have included food trucks such as Cousins Maine Lobster and the Mexi-Boys, an ice cream cart, specialty items like quiche and vegan entrees from local chef Raphi Victus and the Coffee House.

On Wednesdays, the summer music series continues from 5-8 p.m. on the corner of Amboy Avenue and Third Street. A closed section of street provides table seating and ample room for guests to bring chairs while taking in a full band performance, Peterson said.

“This is all a continuation of our program to bring neighbors together and have a good time,” Coyle said. “It’s a great opportunity for folks to come down to Clara Barton, grab a bite to eat and be entertained.”

Visit www.edisonchamber.com or follow @downtonclarabarton on Instagram for updated event information, or email edisonchamberartandmusic@gmail. com ■

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Adjacent businesses in the Clara Barton section of town have been doing their part to entice attendance with menu specials, according to Melissa Peterson.

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In June, the Edison chamber launched Mayor Thomas Lankey’s summer music series every Wednesday night on the corner of Amboy Avenue and Third Street to provide free entertainment for residents from 5-8 p.m.

There is live music and a local artist and artisan vendor market known as “Meet Your Neighbors Monday” under the commercial tent at 926 Amboy Ave.

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HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

Buyers are foregoing appraisals, home inspections due to

‘HOT

MARKET’

By JENNIFER AMATO Managing Editor

T

he real estate market is as hot as the summertime weather has been.

The pandemic contributed in a few ways, such as people moving from the cities to the suburbs and apartment dwellers seeking large backyards.

In addition, renters are becoming buyers, and millennials are spending their money.

The current market has also contributed to the “waiving” of appraisals and home inspections.

The mortgage company assigns an appraiser after the buyer applies for a mortgage; this establishes the value of the house for the lender. They use similar sales in the area to assess the value of a home. please see BUYERS, page 15

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HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

BUYERS

continued from page 14

“With a climbing market, closed sales are often behind the actual value,” said Michelle Rizzo, broker associate and owner of RE/MAX Diamond Realtors, located in Edison and the Kendall Park section of South Brunswick.

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If a house comes in underappraised, the buyer may not be able to get their mortgage, depending on their down payment and what their situation is, she said.

“The bank is loaning the buyer the money. They want to make sure the value is there,” Rizzo said.

If they have less than a 20% down payment, they have to pay PMI (private mortgage insurance). If an appraisal comes in low, it affects the buyer. They may have to put more money down or pay PMI.

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For example, if a sale price is $510,000, the seller doesn’t want an appraisal at $490,000.

Also, through this process, this could be a time where the buyer tries to renegotiate, Rizzo said.

Waiving an appraisal value could benefit the seller because the buyer would have to make good on the value regardless of appraised value.

“I think it’s somewhat risky. If you’ve got the money you can do it. People are aware; if they really want the house, they’ll do it,” she said.

Rizzo said she has seen this trend over the past year due to the “hot market.”

“It’s a seller’s market, and there is not enough inventory. The seller is getting better terms,” she said. “At this point, buyers are trying to make their offers more attractive to sellers.”

Furthermore, buyers are also waiving a home inspection, or limiting them.

“The buyer will accept the home in its condition,” Rizzo said, “and the seller doesn’t have to worry about renegotiation due to inspection issues.”

Sometimes, buyers look for ways to renegotiate the sale price, be it through the appraised value or the home inspection.

Since the trend has been for multiple offers to come in on a single house, the ball is in the seller’s court. ■

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HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

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HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

LOOK FOR OUR UPCOMING SECTION

FOCUS ON

SENIORS

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HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

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Each year the Edison Chamber of Commerce presents the finest restaurants from in and around Middlesex County to showcase their cuisine and provide samples of the amazing diversity and quality of dining in our area.

Enjoy the Taste of Middlesex - then help us choose the winner by voting for your favorite!

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HOMES & LIVING CENTRAL NEW JERSEY | FALL 2021

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