Design Review by PAD10

Enabler 07

Narrative 27

Image-Smithing 41

Personifier 73

Culture 101

Publicity 131

Information 167

Re|Form 171

2010 to 16

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CONTENTS

D E S I G N

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2010 to 16

Sabah Al-Ahmad Sea City Profile -- 11/12 Napket Ads -- 13/14 Tawbad Profile -- 15/16 Pearl Marzouq Profile -- 17/18 NDEC Company Profile -- 19/20 Olgana Profile -- 21/22 Hilliana Profile -- 21/22 Bayan Palace Spa -- 23/24 C Club Profile -- 23/24

WHAT HAS THE CULTURAL SCENE OF THE PAST FOUR YEARS LOOKED LIKE? HOW DID ITS KEY PLAYERS VISUALLY APPROACH AND REACH OUT FOR SUCH AN AVID AUDIENCE? DESIGN ENABLES COMMUNITIES, GROUPS, ORGANIZATIONS AND BUSINESSES TO ADDRESS THEIR DEMOGRAPHIC. AS WE CONTINUE TO GRAPPLE WITH THE SHAPE OF OUR OWN VISUAL IDENTITY, IT SEEMS THAT THE CLASSIC ‘EAST MEETS WEST’, IN BOTH IDEOLOGY AND FORM, IS A RECURRING THEME. THAT SAID, THE CURIOSITY ABOUT ARABIC ICONOGRAPHY AND LETTER FORMS IS AN INDICATION OF EXCITING ART AND DESIGN EXPLORATIONS TO COME. CREATIVITY IS KEY, NOVELTY IS ESSENTIAL, AND THE SHOCK FACTOR IS STILL EXPLORING ITS OWN BOUNDARIES.

Solo Taco//Shakshooka Market //Dar AlFnoon//Nuqat Conference//Comedy Shows// KHALEEJesque//Proud2BKuwaiti// Dar AlAthar//Contemporary Art Platform//FA Gallery//

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Discover Emirates Profile -- 09/10

DISCOVER EMIRATES -

company profile design

Client: Fares Al Taher

D E S I G N R E

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asking for a traditional carpet, “I want an Isfahan carpet…because it is the best type, isn’t it?” they ask. The process of finding the right carpet involves knowing the right size, colors and design to compliment the room it will be in and I usually discover is that the carpet one wants isn’t the carpet one really needs. The main dilemma they encounter is feeling a sense of nostalgia towards the traditional designs but it just doesn’t fit into a modernized home and lifestyle. So when Khalid came into the showroom and told me he wanted a classic carpet but his wife wanted something modern, I told him I had something that might satisfy them both. That’s when I showed them the Vintage Over-Dye carpets. Vintage Over-Dye carpets were first developed in Europe and quickly spread throughout the carpet world. They are known in some countries as color reform carpets and re-dye carpets but all follow the same principle of production: 1) Take some old rugs that no one wants. 2) Neutralize them to remove their old color. 3) Over-dye them to give them a new vibrant color.

Yousef Hindi

Using special washing and dying techniques, classic designs and modern color were fused together

Is the carpet you want really the carpet you need? “What is your favorite type of carpet?” It’s probably the most asked question I hear. Unfortunately, that is like asking a chef his favorite food or asking a parent to choose from their children. My answer is always the same, “I love them all but for different reasons.” With so many designs, colors and patterns available, it’s becoming increasingly difficult to pick a favorite. We are all introduced to the carpet world the same way – through our parents. Before the age of ten we already know the smooth carpet hanging in the dining room is a pure silk Qum and the thick piled carpet at grandpa’s house is a traditional wool Kashan. We are raised to appreciate the traditional Persian rug and taught to admire the quality and craftsmanship that went into its creation. By the age of twenty we have been conditioned into accepting our parents’ taste in carpets as our own. It isn’t until we go shopping for our own that we realize where our true taste lies. I see it all the time. They come into the showroom

Yousef Hindi

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8 Using special washing and dying techniques, classic designs and modern color were fused together

SABAH AL-AHMAD SEA CITY -

profile

Client: Laâ&#x20AC;&#x2122;ala Al Kuwait Real Estate Company

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2011. The shows will be held on October 21 and 22, 2011 at 2:00 pm and 7:00 pm. The venue for the event is the Shakespeare Theatre in Salwa. For more information and tickets, please call 6005 2087, 2562 3604 Ext. 154 or email: boxoffice@thebaia.com

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Arab_Fall is an exhibition by the critically acclaimed design duo ‘Bokja’. Hoda Baroudi and Maria Hibri are based in Beirut and will exhibit their work at the Sultan Gallery, Kuwait. The event opens on October 4, 2011 at 7:00 pm in the presence of the artists. The exhibition will be open to public from October 5 until October 20, 2011. The gallery is closed on weekends. The Sultan Gallery is located in Subhan.

The British Academy of International Arts

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Please feel free to add anything you wish to share with readers of the Kulture Files. I would like to add that only one of the many functions of visual arts is to decorate our houses and workplaces. Let’s allow our eyes to freely see what they are not accustomed to seeing. Let’s encourage our artists to be free and stay true to their inner self. Let’s encourage our artists to break away from old traditions and create truly new artworks. Let’s not repeat ourselves.

The movie My Architect will be screened on Thursday,

October 6, 2011 at 4:30 pm in the Debatable Conference Room at the PAD 10 office in Kuwait City. PAD 10 is located in Sharq on Mubarak al-Kabir Street, Mubarak al-Kabir Tower, Block 6, Building 49, Floor 10.

photo exhibition Pulse, Snap and Beyond... Bader Al Bassam On the 17th of October, 2011 at 7 pm. Featured in this exhibition are the memorable images that Bader shot during his numerous trips to Cuba, Turkey, Yemen and Russia. The exhibition continues through 27th October 2011.

In what ways can we make art and culture a more integral part of Kuwait? During recent years, only two new art galleries have been opened in Kuwait. The number of existing art galleries cannot in any way meet the needs. I think other measures must be instigated to bring art to the masses; this includes incorporating arts in the school curriculum, educating and employing more qualified art teachers, establishing schools of arts and organizing more group activities and workshops. The media can also play a significant role in promoting art and art education, as well as encouraging public support for the arts.

Dar Al Funoon has the pleasure to invite you to a

Under the patronage of Dr. Sulaiman Al.Askari, Editor-in-Chief of Al Arabi magazine, FA Gallery presents a group show of Egyptian artists including Atef Ahmed, Essam Darwish, Khaled Hafez and others on Wednesday, October 12, 2011 at 7:00 pm. The show is entitled ‘Familiar Features – between Reality and Myth’. The event will be on display until November 1, 2011.

Dar Al

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erspective on the cultural scene gh being done to tap into the

presents a group show of Egyptian artists including Atef Ahmed, Essam Darwish, Khaled Hafez and others on Wednesday, October 12, 2011 at 7:00 pm. The show is entitled ‘Familiar Features – between Reality and Myth’. The event will be on display until November 1, 2011.

Guest Writer

Bader Al Bassam On the 17th of October, 2011 at 7 pm. Featured in this exhibition are the memorable images that Bader shot during his numerous trips to Cuba, Turkey, Yemen and Russia. The exhibition continues through 27th October 2011.

Parental Guidance Suggested by Fatmah Al-Qadfan

Conference Room at the PAD 10 office in Kuwait City. 7:00 pm. The works will be on display from October 3 PAD 10 is located in Sharq on Mubarak al-Kabir Street, Mubarak al-Kabir Tower, Block 6, Building 49, Floor 10. until October 13, 2011. Tilal Gallery ispleasure located The opening hours Dar Al Funoon has the to invite in you Shuwaikh. to a Under the patronage of Dr. Sulaiman Al.Askari, photo exhibition Editor-in-Chief Al Arabipm. magazine, FA Gallery areSnap – 10:00 am - 2:00 pm and 5:30 pm -of9:30 Pulse, and Beyond...

Architectural Spotlight

Pioneer Kuwaiti artist and sculptor Sami Mohammed

will present an exhibition of his latest works at Tilal movie My Architect will be screened on Thursday, October 2, 2011 at Gallery. The exhibition opens onThe October 6, 2011 at 4:30 pm in the Debatable

Aspiring toward Democracy Majlis al-Umma by Naji Moujaes

Furniture Design

Muy.brary Wall by PAD10

Guest Writer

A Complex Weave by Yousef Hindi

Local blues band ‘The Mojolaters’ will perform at the rooftop venue of the Al-Manshar Rotana Hotel on October 6, 2011. The rock ‘n’ roll ‘n’ blues concert also includes a buffet at the price of KD 12 + 15% service charge per head. An evening of music and delicious food, under the stars! For more information, please contact the Al-Manshar Rotana Hotel at 2393 1000.

Travel Diary

with Last Night of the Prom(s), in association with the British Embassy. The concert will be held at the British Embassy gardens on October 26, 27 and 28, 2011. Tickets cost KD 15 each and can be purchased online from www.ahmadimusicgroup.eventbrite.com. You can also email them at tickets@ahmadimusicgroup.com for more information on tickets.

The Golden Triangle of Art by Neha Rohera

Ahmadi Music Group’s 2011-12 season kicks off

7:00 pm. The works will be on display from October 3

until October 13, 2011.will perform at the Local blues band ‘The Mojolaters’ Tilal Gallery is located in Shuwaikh. The opening hours are – 10:00 am - 2:00 pm and 5:30 pm - 9:30 pm. Rotana Hotel on rooftop venue of the Al-Manshar October 6, 2011. The rock ‘n’ roll ‘n’ blues concert also Ahmadi Music Group’s 2011-12 season kicks off Last Night of the Prom(s), in association the price of KD 12 + 15% service with includes a buffet atwiththe British Embassy. The concert will be held at the British Embassy gardens on October 26, 27 and 28, 2011. charge per head. An evening of music and delicious food, Tickets cost KD 15 each and can be purchased online from www.ahmadimusicgroup.eventbrite.com. You can also email them at tickets@ahmadimusicgroup.com for under the stars! more information on tickets. For more information, please contact the Al-Manshar Rotana Hotel at 2393 1000.

Event Listings

Snapshots

(BAIA) will present a performance of Shakespeare’s The Winter’s Tale with original music and styling. A preview of the show starts at 7:00 pm on October 20, 2011. The shows will be held on October 21 and 22, 2011 at 2:00 pm and 7:00 pm. The venue for the event is the Shakespeare Theatre in Salwa. For more information and tickets, please call 6005 2087, 2562 3604 Ext. 154 or email: boxoffice@thebaia.com

Venice Biennale 2011 by Naji Moujaes & Sylvette Blaimont

The British Academy of International Arts

Vol. 02 October 2011

Pioneer Kuwaiti artist and sculptor Sami Mohammed will present an exhibition of his latest works at Tilal Gallery. The exhibition opens on October 2, 2011 at

tached from the widespread, fast manifestations of modernity. Our impacted by art. Every object veryday lives has been designed neral enthusiasm for modernity dependant on art than ever. reative artists of Kuwait are the dynamic movements of uring my recent visit to Kuwait hibition of my works, I had the a number of exhibitions from ts. I was amazed to see various tive culture and tradition shown oung artists, using new methods ere clearly distinctive from those s. I lived in Kuwait from 1993 to ely observed the art movement y perspective is based on my ith the art community in Kuwait.

VENICE BIENNALE ILLUMINATIONS EGYPT PAVILION

30 Days of Running in the Place. Exhibitor: Ahmed Basiony (1978-2011). On January 28, 2011, Ahmed Basiony died from gunshot woun 2011 Egyptian Revolution. At the age of 32, Ahmed’s life lasted as long as Mubarak’s regime. Basiony can be considered an emblem of ho view were a two-fold production of works by the artist. These have been intentionally designed to reflect a random display of incidents.

Vol. 02 October 1, 2011

Editor’s Note

In 2002, ‘The ȻRevolution Will Not Be Televised’, was a real-time documentary for a revolution that

Lebanon. T from aroun Revolution

NAPKET -

posters

Client: Al Sirhan International Company

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Event

Listings Better Books and Café presents Movie Nights

Cinemagic Screenings are back in action. Cinemagic movies are screened in the old Souk Salmiya, on the roof on top of Alghanim Electronics and LG (entrance is to the right of LG; take elevator to the roof). There is a KD 1 charge which includes refreshments, popcorn and much more. The October schedule is as follows. You can contact them at 2572 0945. October 6, 2011 – The Fall (2008) October 8, 2011 – The Illusionist (2010)

October 13, 2011 – The Visitor (2007) October 15, 2011 – Wings of Desire (1987) October 20, 2011 – Hunger (2008) October 22, 2011 – La Haine (1995) October 27, 2011 – Big (1988) October 29, 2011 – The Shining (1980)

November 28, 2011: The Kingdom of Saba, lecture by Dr. Iris Gerlach at the al-Maidan Cultural Centre, 7:00 pm November 29, 2011: Ceramics (part 2 of 2), workshop at the Amricani Cultural Centre November 30, 2011: Folk Music Concert at the al-Maidan Cultural Centre, 7:00 pm

November 1, 2011: Introduction to Glass Painting, workshop at the Amricani Cultural Centre November 2, 2011: Kuwaiti Talent Concert at the alMaidan Cultural Centre, 7:00 pm November 14, 2011: Artistic Currents along the Gulf in Ancient Times, lecture by Dr. Trudy S. Kawami at the alMaidan Cultural Centre, 7:00 pm November 15, 2011: Sensations of a Moving Machine, lecture by Deema al-Ghunaim at the Amricani Cultural Centre, 7:00 pm November 15, 2011: Book Club discussion on Jerusalem at the Amricani Cultural Centre, 7:00 pm November 16, 2011: Kuwait Camerata Chamber Orchestra at the al-Maidan Cultural Centre, 7:00 pm November 21, 2011: Arab Objects of Art in Western Hands, lecture by Dr. Anna Contadini at the al-Maidan Cultural Centre, 7:00 pm November 22, 2011: Ceramics (part 1 of 2), workshop at

The Assembly Building in Kuwait ‘Majlis al Umma’ was completed in 1984. It was a 1968 invited competition, where beside Jorn Utzon, Studio Nervi, B.V. Doshi, Rifat Chadirji, Basil Spence/Bonnington/Collins, and a local Kuwaiti consortium (Kuwaiti Engineer’s office, National Engineering Bureau, Kuwait Architectural Consulting, Pan Arab Consulting Office, and Gulf Engineering Office) were invited. Jorn Utzon, the architect of the Sydney Opera House and a Pritzker Prize winner, proposed a three storey complex where all functions stem from a central spine, ‘Central Street’, that leads to the covered ‘Hall’ where parliamentarians meet with their Kuwaiti voters. The ‘hall’, an encounter between the sea and the city, the voter and the voted, is the beginning of a planning system that sees no end to its natural growth, catering for a democracy in the making. The complex covers an area of 18,000 sqm (150 x 120m). The three-storeyed complex comprises a basement with all services and two upper storeys consistig of offices, meeting and conference areas, the 50 seat “Assembly Hall” with tiers for 1000 spectators. The reinforced concrete structure is comprised of 12,800 precast elements of 150 distinct types, except for the foundation raft, the “Assembly Hall” floor slab and floor toppings which are cast in situ. The ‘hall’, the most prominent architectural element, is a 40 x 80m shaded outdoor area with eleven 7.5m wide semi-cylindrical concrete draped roof elements post-tensioned by steel cables, resting on two

Parental Guidance Suggested Fatmah H. Al-Qadfan

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December 5, 2011: The Oriental Pearl in the Maritime Trade, lecture by Dr. Annie Montigny at the al-Maidan Cultural Centre, 7:00 pm December 6, 2011: 7:00 ȆǠźƾƲƅŽȚ ȴȚǋƸƓȚ ǎżǍž - ƾŵƾŮ ȢȚƻź ǋƵŲȖ pm December 7, 2011: Recital for Two Pianos, concert at the al-Maidan Cultural Centre, 7:00 pm December 12, 2011: Soundscapes of the Hijaz – Traditional Music of Western Saudi Arabia, lecture by Dr. Lisa Urkevich at the al-Maidan Cultural Centre, 7:00 pm December 13, 2011: Architecture by Reima and Raili Pietilä, lecture by Jarno Peltonen at the al-Maidan Cultural Centre, 7:00 pm December 13, 2011: Book Club discussion on The Long Way Back at the Amricani Cultural Centre, 7:00 pm December 14, 2011: Polish Music Night, concert at the al-Maidan Cultural Centre, 7:00 pm December 19, 2011: A Focus on the Egalitarian message of the Qur’an, lecture by Dr. Souad T. Ali at the al-Maidan Cultural Centre, 7:00 pm December 20, 2011: Lecture by Futha AlAbdulrazzaq at the Amricani Cultural Centre, 7:00 pm December 21, 2011: An Evening of Acoustic Rock, concert at the al-Maidan Aspiring toward Cultural Centre,Democracy 7:00 pm al-Umma DecemberMajlis 28, 2011: Naji G. Moujaes Egyptian Music Night, concert at the al-Maidan Cultural Centre, 7:00 pm

What is your perspective on the cultural scene in Kuwait? Is enough being done to tap into the local talent? Kuwait is not detached from the widespread, fast moving and diverse manifestations of modernity. Our lives are profoundly impacted by art. Every object that is used in our everyday lives has been designed by an artist. The general enthusiasm for modernity has made us more dependant on art than ever. Young and creative artists of Kuwait are not excluded from the dynamic movements of

October 5, 2011: Vienna Boys Choir, concert at the al-Maidan Cultural Centre, 7:00 pm October 9, 2011: Book Club discussion on Islamic Arts (Arts & Ideas) at the al-Maidan Cultural Centre, 7:00 pm October 10, 2011: Madina Mayurqa, a major city in alAndalus, lecture by Dr. Guillem R. Bordoy at the al-Maidan Cultural Centre, 7:00 pm October 11, 2011: Film Night – 12 Angry Lebanese at the Amricani Cultural Centre, 7:00 pm October 12, 2011: Young Kuwaiti Performers, concert at the al-Maidan Cultural Centre, 7:00 pm October 17, 2011: ȆǠźƾƲƅŽȚ ȴȚǋƸƓȚ ǎżǍž - ȤȢƾƐȚ ǋƃƯŽȚ ǛŽƾŴ ȲȢƾŸ 7:00 pm October 18, 2011: Abundance in the Desert, lecture by Ray Farrin at the Amricani Cultural Centre, 7:00 pm October 19, 2011: Dreams and Passion Flamenco Concert at the al-Maidan Cultural Centre, 7:00 pm October 25, 2011: Introduction to Glass Painting, workshop at the Amricani Cultural Centre October 26, 2011 Augsburger Puppenkiste Marionette Theatre at the al-Maidan Cultural Centre, 7:00 pm October 31, 2011: The Aljafería of Saragossa, lecture by Dr. Juan A. Souto at the al-Maidan Cultural Centre, 7:00 pm

Have you charted your evolution as an artist? How does your earliest work compare to your more recent forays? My introduction to painting came at an early age through Persian miniature. Later on, I received academic training in classical and modern art. When I was busy studying art and various schools of painting, the world around me started to change in a radical way. I witnessed and participated in a revolution that resulted in more oppression and was followed by a ruthless war. I had to emigrate from my homeland. All these provided me with a myriad

The screening begins at 6:00 pm on Wednesdays (for adults) and Thursdays (for children). Tickets will be sold in advance on a first come first serve basis with an absolute maximum capacity of 20 viewers for each film. Reservations are not mandatory, but recommended. Better Books reserves the right to expel unruly or otherwise disruptive children. Better Books and Café is located near Rashid Hospital on Amman Street, Salmiya. For more details please contact BetterBooksKuwait@hotmail.com or call at 6663 7351.

the Amricani Cultural Centre November 23, 2011: Trio Ensemble Concert at the alMaidan Cultural Centre, 7:00 pm

interview by Neha Rohera

Adult’s Movie Night Schedule October 5, 2011: Travelers and Magicians - shot in the Kingdom of Bhutan October 12, 2011: El Amor Brujo (Love, the Magician) - a Spanish classic October 19, 2011: The Hound of the Baskervilles (1939) October 26, 2011: Frankenstein (1994) November 2, 2011: A Midsummer Night’s Dream Shakespeare’s classic comedy

Dar al-Athar al-Islamiyyah’s Cultural Season 17 promises to be full of new workshops, concerts and lectures by eminent experts.

Reza Doust

Children’s Movie Night Schedule October 6, 2011: Harry Potter and the Deathly Hallows Part 2 October 13, 2011: The Lion King October 20, 2011: Ratatouille October 27: Twilight November 3, 2011: X-Men

A Study in Solitude

for both adults and children. At a cost of KD 1, guests can enjoy a specially selected movie along with popcorn and juice. The movie schedule is as follows:

TAWBAD CONSTRUCTION -

company profile

Client: Al Tawbad Construction Company

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USA Pavilion Gloria Exhibitors: Jennifer Allora & Guillermo Calzadilla The artistic collaborative Jennifer Allora and Guillermo Calzadilla have developed six new works in an exhibition entitled Gloria. These interrelated works – Track and Field, Armed Freedom Lying on a Sunbed, Body in Flight (Delta), Body in Flight (American), Algorithm and Half-Mast/ Full-Mast – transform the interior and exterior of the pavilion into a dynamic, dreamlike space using sculpture, performance, video and sound elements. These monumental works utilize the quasi-Surrealist strategies of free association and unexpected juxtaposition in order to pose questions about the relationships among art, politics and international identity in the 21st century.

VENICE BIENNALE ILLUMINATIONS USA PAVILION

A PAD 10 Publication. All rights reserved to: PAD 10 E info@pad10.com T +965 2 2498255/6/7 F +965 2 2498254 Kuwait City Sharq Mubarak Al-Kabir Tower Mubarak Al-Kabir Street Blk 6, Bldg 49, 10 floor P.O.Box 68364 Keifan 71964 Kuwait www.pad10.com Prinited at Four Films Printing Group

The Golden Triangle of Art

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Neha Rohera Madrid’s Golden Triangle of Art is home to three of the world’s best museums – Museo del Prado, Museo Nacional Centro de Arte Reina Sofia and the Museo Thyssen-Bornemisza. Together, they make up the largest concentration of art in the world, making for august company indeed. Spanning the area between the Plaza de Cibeles and the Plaza de Atocha, it is no wonder that the neighborhood of Paseo del Prado is a favorite haunt of locals and tourists alike. The Museo Prado is known, among other honors, for the distinction of housing almost 50 artworks by Diego Velázquez. Widely considered one of Spain’s greatest painters, his masterpiece Las Meninas finds a place of pride here. Francisco Goya is also widely represented at the Prado. With 140+ paintings by the Spanish native, the Prado deserves its reputation for displaying the most important and largest collection of Spanish art in the world. Established in the early nineties, the Reina Sofia is the modern art museum that forms one-third of the golden trio. A veritable treasure trove of 20th century art, the museum counts a number of works by Salvador Dali, Joan Miró and Pablo Picasso. Guernica by Picasso is the institution’s most famous resident. Julio González, Pablo Serrano and Juan Gris are some of the other artists whose works are displayed at the Reina Sofia. Inaugurated in the same year as the Reina Sofia, the Thyssen-Bornemisza started out as a private collection; a fact that is reflected in its varied and eclectic collection of over a thousand works by geniuses. An illustrious lineup of paintings by Dégas, Manet, Monet, Renoir, Van Gogh make up the room reserved for Impressionists, a highlight of the permanent collection. In a haste to visit all three institutions of art, many travelers make the error of covering all three in The charming Thyssen-Bornemisza Museum

the span of a single day. As I personally discovered, viewing just one each day makes for a more pleasurable and appreciable viewing. Apart from paintings, the three museums also offer very different experiences in terms of architecture and location. The Prado is surrounded by well-manicured lawns and is located close to the Royal Botanical Gardens and Retiro Park. The Reina Sofia, on the other hand, is in the midst of an urban sprawl with its distinctive Muy.b rary Walevoking glass elevators, visions of modern Madrid. l by 10 The Thyssen,PADacross the road from the Prado, sits pretty with its charming façade. The Groupama Seguros building is an often overlooked edifice. Situated just before the Paseo del Prado, a street-facing clock rings in bihourly with a musical show featuring wooden puppets created by Mingote. The figures include King Carlos III, The Duchess of Alba with her dog, Francisco Goya and the bullfighter Pedro Romero. While Madrid is defined by far more than just these landmarks, a trip to the city would be sorely incomplete without exploring the Triangle.

The Museo d Museo Nacional Ce Reina Sofia and t Thyssen-Bornemis the largest concent in the wor

BAYAN PALACE SPA -

treatment menu

Client: Bayan Palace

D E S I G N

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company profile R E

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Client: Argana Resorts & Hotels

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flora and fauna. In 1977, she donated a collection of her work to the Museum for Applied Arts in Cologne along with a collection of ancient and antique jewelry she had amassed for study. Today in the United States, John Paul Miller, who is 93 years old and still produces granulated pieces with a steady hand, is admired for his mastery of the antique technique of granulation. He also has a great reputation as an enamellist, using the Cloisonné technique, which is creating tiny chambers with thin gold wire, soldered onto the surface of the jewel, then

filled with powdered glass and enamel. He’s known for his designs of stylized insects and sea creatures studded with intricate patterns in granulation. His modern jewelry is rich and inspiring. The original idea of granulation has been translated in different times to suit each era. The ancient Etruscans adapted and refined the original Sumerian idea of granulation to an extent that continues to amaze us. Their exquisite jewels with intricate designs picked out in lines of fine granulation are so compelling, that they still inspire jewelers today.

Since the 1930s, the process of Etruscan granulation has been somewhat reestablished. However, during all visits I’ve made to jewelry stores and art galleries, books I’ve read on jewelry design, websites I visited on contemporary and classical designers, not once did I see granulation as fine as the one the Etruscans were able to achieve. It makes me wonder how long it would take modern technology to “catch up” to ancient secrets. Sylvette Blaimont is a jewelry designer and an Accredited Jewelry and Diamond Grading Professional, Gemological Institute Of America (GIA).

Artist: John Paul Miller “Polyp Colony” 1975. Pure 18K gold, enamel Artist: Cornelia Goldsmith “Butterfly Brooch” 22K and 18K yellow gold, 22K granulation, platinum, tsavonite, sapphires, diamonds

Ipomea Palmata

Quisqualis Indica

Allamanda CatharticaAllamanda BlanchittiCampsis Radicans Jasminium Sambac

Antigonon Leptopus Jasminium Polyanthum

Campsis Radicans

Ipomea Palmata

Allamanda Blanchitti

Allamanda Cathartica

Allamanda Blanchitti Podranea Ricasoliana

Allamanda Cathartica

The Façade: The façade of the building is a key visual of its iconic status. After decades of being exposed to the elements, the sandstone has given to falling. This brings into question its safety and that of the complex’s residents. To maintain the familiar visage of the edifice and address the practical issues at hand, an expanded aluminum mesh has been overlaid with two alternating apertures. This also serves to balance the staggered pattern of the existing façade. The mesh straddles the lines of allowing maximum visibility of the stone underneath by having a wide aperture,

bougainvillea

Allamanda Cathartica

Resources: Granulation: Reviving an Ancient Technique, by Elise B. Misiorowski The Bard Graduate Center library, NYC Cleveland Museum of Arts for John Paul Miller City of Bochum for Elizabeth Treskow

Antigonon Leptopus

Etruscan-style ear stud

Jasminium Polyanthum

Podranea Ricasoliana

Campsis Radicans

bougainvillea

Unfurled Intern

ENABLER

Jasminium Polyanthum

which narrows along the building corners to bend around the edges. As part of the retooling, the apartment openings were enlarged to maximize the unique views enjoyed by the building’s proximity to the sea. To take further advantage of this view, bay windows now replace the walk-in closets situated along the facade wall of the bedrooms. The dining room windows were also enlarged and single glass panels are now in place instead of aluminum rail bars. The punched expression is maintained with the existing balconies and reinforced at times by projecting the newly added or altered windows.

Apartment Prototypes: The Duplex Unit Accessed at a split level, this apartment unit is split into lower living and upper sleeping quarters. Living and dining areas share a generous frontage with attractive unobstructed views. The apartments are well-planned with conveniences including a guest bathroom, a large storage and maid’s bedroom with bathroom adjacent to the kitchen. On the upper floor, spacious bedrooms with bathrooms and shared spaces complete the picture to create a modern home for the discerning few. The One Bedroom Penthouse Flooded with daylight, via windows and skylights, the apartment enjoys the views of the surrounding setting via windows and skylights. The living and dining spacious areas are conveniently served by a kitchen and a guest bathroom. The master suite’s spaciousness renders the apartment ideal for couples. The Three Bedroom Penthouse Flooded with daylight and immaculate views, this apartment mimics the duplex units’ spacious areas. Open dining and living areas, with a generous terrace frontage, are served by a kitchen with an adjacent maid’s room and separate service access. The master suites with two other bedrooms are accessed via a vestibule that also opens up to the mudroom and the guest bathroom.

NARRATIVE

CONTENTS

NARRATIVE 1

D E S I G N

R E

V I E W

2010 to 16

Khaled Book -- 29/30 The yellow man Book -- 31/32 Nuqat Stage -- 33/34 Acacia Avenues Fence -- 35/36

Theater//Zain Theater//Cars; Concours d'Elegance//Crack'em Up!! Comedy shows//

NARRATIVE

Samovar Exhibition -- 37/38

SCHEHERAZADE KNEW HER AUDIENCE: WE LOVE BEING TOLD STORIES. NARRATIVE DESIGN IS ONE THAT UNFOLDS, BUILDS UP, AND HAPPENS SEQUENTIALLY. TO KIDS AND GROWN-UPS ALIKE, THE THEATER, FILM, OR EXHIBITION HOLDS A SPECIAL APPEAL THAT COMES FROM THE RAPPORT BUILT WITH A PIECE THAT HAS A TIME FACTOR.

KHALED -

childrenâ&#x20AC;&#x2122;s book

Client: Abdul Aziz Al Qabandi

D E S I G N R E

V I E W

2010 to 16

Explore your whimsical side with a bran collection of stationery from PressDesign new designs promise to be the bright spot day. Choose from a range of notebooks, no bookmarks and unique cards.

Press Designs Website Now, you can get Press Designs p delivered to your doorstep! Place your o www.pressdesigns.net; you can pay onlin delivery. For more details, visit our new webs

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the head of the with

NARRATIVE

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Facebook – Kulture Files twitter@thekulturefiles www.thekulturefiles.com www.pad10.com

tru

P.O.Box 68364 Keifan 71964 Kuwait

an t

sc a

PAD 10 E info@pad10.com T +965 22 91 33 77 F +965 22 91 33 78 Kuwait City Sharq Darwaza 51 Tower Mubarak Al-Kabir Street Blk 6, Bldg 51, 10 floor

Pen d

uvre du L o

ter y

Add green design to your life

Before - minimarket

After - The central lob

Central Garden - Palms Oasis

The Pilotis: The three residential blocks could earlier be accessed via three separate entrances. These have now been centralized into one main central lobby accessing a central garden. Currently, the commercial strip opens to the outside and is populated with programs which are of little or no relevance to the residents. These will soon get double exposure with access to the garden for seating areas. The programs to be introduced include cafes, restaurants, laundromat, pharmacy, daycare, minimarket, spa and other outlets that might be useful to the residents. This step also animates the garden as a central tool for the community, making it a space where residents and visitors can interact and socialize.

Before

After

The Garden: Previously, the garden was a residual enclave of th courtyard typology building. With time, fences an mechanical clutter took over the space; rendering unfriendly and run down to say the least. To reviv the garden, the long commercial perimeter is bein internalized into it. This move is also coupled wit rendering it central in accessing the building throug a main lobby, open to the street, leading centrally t it. A sense of community prevails as cafes, restau rants, art galleries, kids’ stores, and other program that utilize the open space are added to the mix Once a swimming pool, a deep soil will infill it to b topped by palm trees “oasis” which will play hos to a sculpture garden. Small pods of fountains, re flecting pools, built-in benches and sandboxes ru central to the garden, flanked by open areas aroun the edges for seating.

Along the seaside, a private Residents Club sepa rates the public garden from the pool area, with a elevated wood deck overlooking it.

Client: Kuwait Rea

Architecture, Landscaping & Interior Design: PAD10 (Naji Moujae Team: Tarek Aherraki, Rohan Almeida, Alia Azzeh, Kholoud Salman, Ray Yada

Structural Engin

Contractor Phase 1: Al

Contractor Phas

THE YELLOW MAN -

childrenâ&#x20AC;&#x2122;s book

Client: Hooda Shawa Qaddumi

D E S I G N R E

V I E W

2010 to 16

24 NARRATIVE

ACACIA AVENUES -

fence design

Client: Local Flavor Marketing & PR

D E S I G N R E

V I E W

2010 to 16

The building has four blocks, internalizing a courtyard. A wide raised corridor wraps around with different communal programs feeding into it. The raised “artificial ground” becomes a social space with built-in marble benches and flower beds, insulating the raised plinth from the streets around and the commercial shops in the buildings’ pilotis. The southern block, along the main road, is only

NARRATIVE

Images source: Architect Sabah Abi Hanna

Pearl Marzouq, a modern architectural beacon, docked in the early seventies on the shores of the Arabian Gulf. Combining the drive of Mr. Khaled Al-Marzouq to develop dense mixed-use projects, fitting awkwardly with a landscape ready to sprawl, with the vision of the young architect Sabah Abi Hanna, this modern housing complex was erected on an 11,140 sqm plot in Ras Al-Salmiya known as “Lo’loat (Pearl) Al-Marzouq” Complex. The building, located on the tip of a peninsula, conceals itself from the main Gulf Road running all along the coastline. Its seawater-swimming pool was directly located on the Arabian Gulf, until the eighties, when the Scientific Center's green promenade strip stepped in between the turquoise sea and the sandstone walls.

2-storeys high; letting the gene the courtyard. The other three res each constituted of nine floors ato with five elevator stops on split-le duplexes are topped by single-floo side blocks span around 100 m and the sea, with 10 apartments la every floor. The back block, frontin m, lines eight apartments on each most beautiful Sugimotos framed fenestrations.

Kuwait Real Estate Company com to renovate the Pearl Marzouq com cluding the facades and the landsc including the penthouses, the d and the basement parking. Mainta iconicity, PAD10 rethought the pro on the ground floor, connecting unique setting and externalizing it public garden, reviving an urban c projects in their ability to create a p and the post-oil character of the double-skin facades.

TO RESTORE A BUILDING IS NOT REPAIR IT, NOR TO DO MAINTENAN TO REBUILD, IT IS TO REESTABLISH AN ULTIMATE STATE THAT NEVER EX BEFORE

IMAGESMITHING

CONTENTS

D E S I G N

IMAGESMITHING

R E

V I E W

2010 to 16

LeNotre Easter Box -- 45/46 Dar al-Athar al-Islamiyyah -- 47/48 Spaloon -- 49/50 Cafe Coco -- 51/52 Arabella -- 53/54 Various Logos -- 55/70

“OH OH - LA LA LA - I AM, I’M TOO FABULOUS I’M SO, FIERCE THAT IT’S SO NUTS - I LIVE, TO BE MODEL THIN - DRESS ME, I’M YOUR MANNEQUIN - J’ADORE VIVIENNE HABILLEZ-MOI GUCCI, FENDI ET PRADA - VALENTINO, ARMANI TOO - MERDE I LOVE THEM JIMMY CHOO FASHION - PUT IT ALL ON ME - DON’T YOU WANT TO SEE THESE CLOTHES ON ME - FASHION - PUT IT ALL ON ME - I AM ANYONE YOU WANT ME TO BE - WE LOVE DESIGNER - I NEED, SOME NEW STILETTOS - CAN’T WALK, DOWN THE STREET IN THOSE - YOU ARE, WHO YOU WEAR IT’S TRUE - A GIRL’S JUST AS HOT AS THE SHOES SHE CHOOSE - J’ADORE WEITZMAN, HABILLEZ-MOI - LOUIS, DOLCE GABBANA, ALEXANDER MCQUEEN, ET OH - MERDE I LOVE THOSE MANOLO - FASHION PUT IT ALL ON ME...” WISELY SAID, LADY GAGA: OH, TRENDS, WE DO SO LOVE YOU.. ‘TIL WE HATE YOU. THE LURE OF FOLLOWING A TREND IS POTENT: A GUARANTEED ACCEPTANCE, IN SOME CASES A CONFIRMATION OF EXCLUSIVITY, AND ALWAYS, A CAREFULLY CRAFTED IMAGE-GIVER.

Big Shades//Spikes//Rainboot// Chanel bags//Hollister// A&F//Wing Eyeliner//Hair Extension//Ray Ban//Cartier Jewellery//Eyebrows Style// Turban//Cotton Hejab//Juicy Track Suit//Chanel Perfume Bottle Phone Cover//Prada Bag//Neon Everything//Fake Eyelashes//Ombray Hair// Personalized jewelry// Personalized Thoub with Name// Pop Art Shirts //

IMAGE-SMITHING

Le Notre Menu -- 43/44

DAR AL-ATHAR AL-ISLAMIYYAH -

collaterals

Client Dar al-Athar al-Islamiyya

D E S I G N R E

V I E W

2010 to 16

32 IMAGE-SMITHING

CAFE COCO -

packaging

Client: CafÃ© Coco- M.H. Alshaya Co.

D E S I G N R E

V I E W

2010 to 16

34 IMAGE-SMITHING

LOGOS -

al kout rebranding

Client: Al Kout Industrial Projects Co.

before

D E S I G N R E

V I E W

2010 to 16

IMAGE-SMITHING

after

LOGOS -

crystal tower

Client: Bukhamseen International Group tanmiya

Client: Tanmiya Real Estate Company

D E S I G N R E

V I E W

2010 to 16

before

after

IMAGE-SMITHING

LOGOS

1 turin Client: Turin Delight -

2 gulf cable Client: Gulf Cable & Electrical Industries Co. -

3 sorouh Client: Sorouh Ltd. General Trading and Contracting -

4 sabah al ahmed sea city

D E S I G N

5 sabah al ahmed bicycle city

Client: La’ala Al Kuwait Real Estate Company -

6 sea city marinas

V I E W

Client: La’ala Al Kuwait Real Estate Company -

Client: La’ala Al Kuwait Real Estate Company

2010 to 16

IMAGE-SMITHING

40 6

LOGOS

1 sacochier Client: Al Yasra Fashion -

2 design build unit Client: PAD10 -

3 mushrif Client: Mushrif Trading & Contracting Co. -

4 medium rare

D E S I G N

Client: Royal Foods Co.

R E

V I E W

2010 to 16

before

IMAGE-SMITHING

after

subsidiaries

LOGOS

1 hassan’s optician Client: Hassan’s Optician Co. -

2 khaleejia tower Client: National Investments Company -

before

3 big contracting Client: Bukhamseen International Group -

4 woodworks

D E S I G N

Client: HE Woodworks

after

R E

V I E W

2010 to 16

IMAGE-SMITHING

before

after

PERSONIFIER

CONTENTS

D E S I G N

PERSONIFIER

R E

V I E W

47 D

2010 to 16

Pearl Marzouq -- 77/78 Durrar Gym -- 79/84 Isteshara Consultancy -- 85/86 Temporary Village -- 87/92 Souk Al Kabir -- 93/94 Souk Al Kuwait -- 95/96 Reborn / Milestone -- 97/98

ON SOCIAL MEDIA INFLUENCERS AND THEIR SUBJECT MATTERS: HOW IS FAME CRAFTED? HOW MUCH IS DESERVED, AND HOW MUCH IS PURE LUCK? HOW DOES A PERSON BECOME A PERSONA? IN KUWAIT, WHAT IS THE FORMULA FOR BECOMING AN EXORBITANTLY HIGH-PAID SOCIAL MEDIA ‘INFLUENCER’? HOW CAN THIS ‘POWER’ BE AB/ USED? WHO DECIDES WHO’S HOT AND WHO’S NOT? DOES IT NARROW DOWN TO STATISTICS AT THE END OF THE DAY? WHAT IS THE MAXIMUM SHELF LIFE OF SUCH FAME? WHAT HAPPENS WHEN SOCIAL MEDIA LIKE INSTAGRAM BECOME OBSOLETE? EVERYONE HAS A THING, WHAT’S YOURS? IS IT A FORCED OR REAL CHARACTER? HOW MUCH ‘DESIGN’ GOES INTO FORGING YOUR REALITY AS YOU SHOW IT TO US? ARE YOUR INTERESTS GARNERED FROM THE FICKLE INTERESTS OF CURRENT TRENDS OR ARE THEY GENUINE? WOULD YOUR PASSION IN CHOSEN ‘THING’ WANE WITH THE PUBLIC’S DISAPPROVAL?

Fashionistas//Abeer Al Yaseen//Meem AlEssa//Dalaleed //Ascia//Satirists//Concept15 //Faisal AlBasri//Sager Al Yaseen//Public Relations// PLTq8//Sh3aib//Abdallah Boftain//Mohammad AlRubaian// Areej AlKhurafi//Chefs and Foodies//Chef AlZaid//Fried Junk//Fawaz AlOmaim//Zyad AlObaid//

PERSONIFIER

Alta Fitness -- 75/76

ALTA FITNESS -

branding

Client: Alta Fitness & Dancing Club

D E S I G N

PICK THE SHOE DO THE DANCE

R E

V I E W

FORGET CAKE GET UP THE

SHAKE

Tel +965 2296 8670 / 1 • Fax +965 2296 8672 • P.O.Box 17220 Khaldiya, 72453 Kuwait info@Altaﬁtness.com.kw • www.Altaﬁtness.com.kw AltaFitness

2010 to 16

BIC

D A N C E

F I

Wishing you

Merry Christmas

T N E S S

SPA

Beauty

Care

Tel +965 2296 8670 / 1 • Fax +965 2296 8672 • P.O.Box 17220 Khaldiya, 72453 Kuwait info@Altaﬁtness.com.kw • www.Altaﬁtness.com.kw AltaFitness

PERSONIFIER

Yoga

DURRAR GYM -

branding

Client: Kuwait Real Estate Company K.S.C.C

D E S I G N R E

V I E W

2010 to 16

52 PERSONIFIER

DURRAR GYM -

interior branding

Client: Kuwait Real Estate Company K.S.C.C

D E S I G N R E

V I E W

2010 to 16

54 PERSONIFIER

ISTESHARA LEGAL CONSULTANCY -

branding

Client: Jamal Moh. Khalid

D E S I G N R E

V I E W

2010 to 16

56 PERSONIFIER

TEMPORARY VILLAGE

KEYWORDS

DESCRIPTIONS

names matrix

Khiran

Client: La’ala Al Kuwait Real Estate Company

Khor KHIRAN

Gulf Bay Lagoon/Laguna Boardwalk Lungomare

SEAFRONT

Promenade Porto Harbor Seaboard Marina

MARINA

Dhow

Boom Sanbouq

Coast

D E S I G N

Costa

Sands

Four Marinas Marsa

AN ALTERNATE NAME FOR THE TEMPORARY VILLAGE IS SANBOUQ BAY. A SANBOUQ IS A LARGE DHOW, A TRADITIONAL ARABIC BOAT THAT FORMS AN IMPORTANT LINK TO KUWAITI HERITAGE. THE NAME RELATES TO THE A2 MARINA, WHICH IS COMPOSED OF LARGE BERTHS TO ACCOMMODATE BIGGER BOATS AND YACHTS.

Port

enade

A2 MARINA PROJECT NAME, OPTION2

HAVING AN ARABIC NAME SPELLED IN ENGLISH IS A MOVE SYNONYMOUS TO THE PARENT COMPANY’S LA’ALA AL-KUWAIT.

Marina Lagoon

MEANING MARINAS OR PORTS OF KHIRAN (LAGOONS IN ENGLISH), THE NAME OF THE CITY. THE FOUR MARINAS SLATED FOR SEA CITY ARE JOINTLY CALLED MARASI AL KHIRAN.

rina Boardwalk

4 MARINAS PROJECT NAME

Marasi Al Khiran

A2 MARINA PROJECT NAME

V I E W

The Boardwalk

Sanbouq Bay

Khiran Bay

Pearl

THE PROPOSED NAME FOR THE TEMPORARY VILLAGE IS ‘THE BOARDWALK’. IT IS SO NAMED AFTER THE MARINA A2’S GENEROUS SEA FRONTAGE OF 1KM, THE SUM OF MARINA CRESCENT, ALKOUT MALL AND SOUQ SHARQ COMBINED. THE BOARDWALK IS SIMULATED IN THE VILLAGE BY COILING A 1KM STRETCH AROUND RETAIL, FOOD & BEVERAGE, ENTERTAINMENT AND FAMILYORIENTED ACTIVITIES.

2010 to 16

LA’ALA

Gold Crystal Murjan Coral La’ala

VILLAGE

Pueblo Cidade Colonia Village

ARCHITECTURAL & DESIGN CONSULTANT

OWNER LA’ALA AL-KUWAIT REAL ESTATE CO.

www.pad10.com

Marina Lagoon

Marina Boardwalk

Marina Promenade

Costa Khiran

TEMPORARY VILLAGE AT THE PHASE A2 MARINA SABAH AL AHMAD SEA CITY SUBMISSION PHASE: CONCEPT DESIGN DATE: SEPTEMBER 1ST, 2012

IMAGE-SMITHING

Promenade Village

Boardwalk Village Marina Village

Lungomare Village La’ala Village

Murjan Village

NAMES MATRIX

Cidade Khiran

Colonia Khiran

Pueblo Khiran

Pearl of Khiran La’ala Boardwalk

La’ala Promenade

Al Murjan Marina

Coral Marina

Marina Pearl

Sanbouq Port

Murjan Bay Crystal Sands

Gold Sands

Sanbouq Marsa

Sanbouq Harbor

HAVING AN ARABIC NAME SPELLED IN ENGLISH IS A MOVE SYNONYMOUS TO THE PARENT COMPANY’S LA’ALA AL-KUWAIT.

La’ala Lagoon / La’ala Laguna

A2 MARINA PROJECT NAME, OPTION2

Sanbouq Bay

MEANING MARINAS OR PORTS OF KHIRAN (LAGOONS IN ENGLISH), THE NAME OF THE CITY. THE FOUR MARINAS SLATED FOR SEA CITY ARE JOINTLY CALLED MARASI AL KHIRAN.

Sanbouq Marina

4 MARINAS PROJECT NAME

Marasi Al Khiran

Porto Khiran

A2 MARINA PROJECT NAME

The Boardwalk

Khiran Bay

COMPOSITES

TEMPORARY VILLAGE -

branding proposal

Client: La’ala Al Kuwait Real Estate Company

BY CAR

BY BIKE

DIRE

King Fahad Street

B4 B3

8 st

ree

D E S I G N

SITE MAP WITH WAYFINDING SIGNAGE LOCATIONS

DIRECTIONAL BIKE SIGNAGE SYSTEM

R E

V I E W

DIRECTIONAL ROAD SIGNAGE SYSTEM

SIGNAGE DIAGRAM SCALE ARCHITECTURAL & DESIGN CONSULTANT

www.pad10.com

OWNER LA’ALA AL-KUWAIT REAL ESTATE CO.

2010 to 16

BIKE LANE SIGNAGE SYSTEM

PICTO

SIGNAGE & DIRECTORY BY CAR, BY BIKE, BY FOOT

B E

D GARDEN VIEW / BOARDWALK

A SEA VIEW / BOARDWALK

F DIRECTORY

ARCHITECTURAL & DESIGN CONSULTANT

OWNER LA’ALA AL-KUWAIT REAL ESTATE CO.

www.pad10.com

GARDEN VIEW / BOARDWALK

SKY VIEW LEGEND Captain’s Lounge

Stairs

Sundeck Terrace

PERSONIFIER

TEMPORARY VILLAGE AT THE PHASE A2 MARINA SABAH AL AHMAD SEA CITY UPPER LEVEL / SKY VIEW BOARDWALK / DIRECTORY MAP

SUBMISSION PHASE: CONCEPT DESIGN DATE: SEPTEMBER 1ST, 2012

ARCHITECTURAL & DESIGN CONSULTANT

OWNER LA’ALA AL-KUWAIT REAL ESTATE CO.

PROJECT SIGNAGES SIGNAGE & DIRECTORY LOCATIONS

www.pad10.com

Disabled Toilet

Stairs Down

Ladies Toilet

Stairs Up

Boat Brokerage

Mini Market

Movie Theaters

Botanical Garden

Basketball

BMX Bike Playground

SEA VIEW LEGEND

Sundeck

Bicycle Stand

Direction to right

Café

Public Toilets

Bowling Alley

Men’s Toilets

Spa

Belvedere

Exhibition / Marketing / Administration Suite

Wave Generator

Showers

Pedal Boats

Elevator

Kids Playground

Terrace

Direction to left

Ramp Up

Car Park

Ramp Down

Mini Market

BMX Bike Playground

Sea Front Restaurant

Bicycle Stand

Stairs to Captain’s Lounge

Terrace

Elevator

La’ala Exhibition/Marketing

Boat Brokerage

Shops

Service Elevator

Stairs

GROUND LEVEL / SEA VIEW BOARDWALK / DIRECTORY MAP

Fishing TEMPORARY VILLAGE AT THE PHASE A2 MARINA SABAH AL AHMAD SEA CITY Shops

Souvenir Kiosk

Sea Activities

Service Elevator

Boat Maintenance

Swimming Pool

Fitness

Table Tennis

Hotel

Bicycle / Tricycle Rentals

Captain’s Lounge

SUBMISSION PHASE: CONCEPT DESIGN DATE: SEPTEMBER 1ST, 2012

GARDEN VIEW LEGEND Mini Market

Lounge

Infinity Pool

Spa

Stairs

Table Tennis / Billiards

Wave Generator

Pedal Boat

Garden Front Restaurant

Elevator

Toilets

Basketball Court

Movie Theaters

Terrace

Showers

Bowling Alley

Garden

Kids Playground

Shops

Restaurant PICTOGRAMS

SIGNAGE & DIRECTORY BY CAR, BY BIKE, BY FOOT

LOWER LEVEL / GARDEN VIEW BOARDWALK / DIRECTORY MAP

TEMPORARY VILLAGE AT THE PHASE A2 MARINA SABAH AL AHMAD SEA CITY SUBMISSION PHASE: CONCEPT DESIGN DATE: SEPTEMBER 1ST, 2012

SOUK AL KABIR -

CEILING MOUNTED

wayfinding

Client: Kuwait Real Estate Company K.S.C.C

D E S I G N R E

47419 SOUK AL KABIR

V I E W

-CONTRACTOR TO VERIFY HEIGHT PRIOR TO INSTALLING.

2010 to 16

PERSONIFIER

-CONTRACTOR TO VERIFY HEIGHT PRIOR TO INSTALLING.

WALL MOUNTED

RAMP DOWN FROM GROUND LEVEL EXIT -SIGN TO BE INSTALLED AT EXACT ALLOWED CLEARANCE

RAMP DOWN TO SECOND FLOOR BASEMENT

Mechanical 1

Mechanical 2

SOUK AL KABIR

5KPH

Office

Mechanical 9

Mechanical 10

PARKING SIGNANGE KEY LEGEND

SLOW

5KPH

SLOW

5KPH

STOP

Mechanical 11

5KPH

SLOW

Transformer 3

ELEVATORS

5KPH Transformer 2

BLOCK A

ELEVATORS

BLOCK B

5KPH

SLOW

STOP

ELECTRICAL SUB STATION

VOID

TRANSFORMER

Mechanical 8

Mechanical 7

Mechanical 6

RAMP UP FROM SECOND FLOOR BASEMENT *GENERAL NOTES: -CONTRACTOR TO DO SHOP DWGS AND INSTALL, MOCK-UPS ON SITE, PRIOR TO FABRICATION FOR ARCHITECT’S APPROVAL. MOCK UP SHOULD BE EXACT SCALE, LOCATION AND SIZE. -CONTRACTOR TO PROVIDE ONE FINISHED SAMPLE INSTALLED, PRIOR TO FABRICATION, FOR ARCHITECT’S APPROVAL.

Mechanical 5

Mechanical 4

Mechanical 3

RAMP UP TO GROUND LEVEL EXIT

SOUK AL-KUWAIT -

wayfinding and environment proposal

Client: Kuwait Real Estate Company K.S.C.C

1100

500

250

750

900

180 180

LOBBY A

3150

900

1340

900

LOBBY B

1120

900

1900

900

D E S I G N E

3150

V I E W

2010 to 16

Reverse

Parking Second Floor Basement 3

PERSONIFIER

RAL 5013 RAL 5013

RAL 1003 RAL 1003 RAL 3028

RAL 3028

RAL 6034

REBORN / MILESTONE

Naming/Zoning

Signage Design / Indoor - Floor Directory, numbering and color coding

wayfinding, pictograms

Client: Reborn Kids Education Academy

www.pad10.com

Naming/Zoning Door Signage Design / Indoor color coding

Pictograms 14

Reborn

www.pad10.com

pictograms reborn

D E S I G N

R E

V I E W

Pictograms

www.pad10.com

Milestone pictograms milestone

www.pad10.com

2010 to 16

Outdoor Playground pictograms outdoor playground

PERSONIFIER

Naming/Zoning

Door Signage Design / Indoor color coding

Naming/Zoning Signage Design & Color Coding / Buildings Outdoor - Reborn Front - Alternative 2

Naming/Zoning

www.pad10.com

Signage Design & Color Coding / Buildings Outdoor - Reborn Front - Alternative 2 11

CULTURE

CONTENTS

D E S I G N

CULTURE

Tête-à-tête

Ghadah Alkandari

The Prolific Painter

by Neha Nair Rohera

Ghadah Alkandari’s blog, PrettyGreenBullet, is witness to the multitude of posts she adds on a daily basis. She has been exhibiting her work for almost two decades now, both in Kuwait and internationally. Ghadah talks about her journey and experiences along the way.

R E

V I E W

69 Girl Not Alone, 2011(from Pretty Green Bullet II Exhibition) acrylic and collage on canvas

2010 to 16

Pad Christmas Card -- 107/108 KAMKO Calendar 2012 -- 109/110 Red mango -- 111/112 Debs Al Reman -- 113/114 Manaeesh -- 115/116 C Club -- 117/118 Marinas -- 119/120 Gergean Box Designs -- 121/124 Osrati magazine -- 125/126 Kuwait Responds -- 127/128

VISUAL (AND OTHER SENSESâ&#x20AC;&#x2122;) APPEALS ARE A PERSONAL INCLINATION. WHAT DOES IT MEAN WHEN STYLISTIC - AND TASTE - MOVEMENTS NOTICEABLY PERMEATE A SOCIETY, TO THE EXTENT THAT SUBJECTIVITY SEEMS AN ILLUSION, THAT ACCEPTANCE INTO THE EXALTED HALLS OF CURRENT CULTURAL APPROVAL IS THE ULTIMATE AMBITION? HOW HAS THIS PHENOMENON COME TO BE BENEFICIAL TO THE RISE OF THE KUWAITI ENTREPRENEURIAL SPIRIT, AND WHAT WAS THE ROLE OF SOCIAL MEDIA NETWORKS IN THE SUPPORT AND RISE OF A CULTURE OF QUICK TO COME, QUICKER TO DIE, INTERESTS? MANY SUCH HABITS, INTERESTS, AND OBSESSIONS CAME TO LIFE IN THE PAST FOUR YEARS, SOME HAVE WITHSTOOD THE TEST OF TIME, AND OTHERS HAVE RUN THEIR NOW ALL-TOO-FAMILIAR CYCLE. WHERE DO THEY COME FROM? HOW DO THEY MUTATE AND DEVELOP? WHAT MAKES THEM FINALLY COME TO A REST?

Arabic Calligraphy Sells// Darra3a (Darra'a: Traditional Kaftan like Gown) Fashion//Fro Yo Obsession//Food Trends// Professional Photographers// Delivered to your doorstep// Resonance of Application// Death of Pop//Rebirth of Pop// Kuwaiti Entrepreneur 2.0//Snap a Photo of Your Food First// Digital Communication Themes//

CULTURE

The Kulture Files -- 103/106

KAMCO CALENDAR -

2010 calendar Client: KAMCO

D E S I G N R E

V I E W

2010 to 16

No Comment

“Buy! Sell! Sorry, I forgot you were taking my lunch order.”

The Investor’s dilemma

CULTURE

“Why does the market always reflect my state of mind?”

A new method of counting shrinking assets.

Investment for dummies.

There was a sense of imbalance in his Investments.

“My next Investment will be my couch.”

72 “I hope your ears can support your lack of vision.”

“The economy shrunk my assets!”

“When will I get my bonus?”

RED MANGO -

advertisement campaign

Client: Red Mango Kuwait

D E S I G N R E

V I E W

BEVERAGES MENU ‫ﻗـﺎﺋﻤﺔ اﻟﻤـﺸـﺮوﺑــﺎت‬ Espresso Macchiato ‫إﺳــﺒﺮﻳــﺴــﻮ ﻣﺎﻛـﻴﺎﺗﻮ‬

Iced Chocolate ‫ﺷﻮﻛﻮﻻﺗﻪ ﻣﺜﻠﺠﺔ‬

1.100 KD

1.600 KD

Espresso ‫إﺳﺒﺮﻳـﺴﻮ‬

Iced Café Americano ‫ﻛﺎﻓﻴﻪ اﻣﺮﻳﻜﺎﻧﻮ ﻣﺜـﻠـﺞ‬

1.000 KD

Café Mocha ‫ﻛﺎﻓﻴﻪ ﻣﻮﻛﺎ‬

Café Americano ‫ﻛﺎﻓﻴﻪ أﻣﺮﻳـﻜﺎﻧـﻮ‬

1.400 KD

1.000 KD

Café Latte ‫ﻛﺎﻓﻴﻪ ﻻﺗﻴﻪ‬ 1.250 KD

Hot Chocolate ‫ﺷـﻮﻛﻮﻻﺗﻪ ﺳﺎﺧﻨﺔ‬ 1.600 KD

Cappuccino ‫ﻛــﺎﺑﺘـﺸـﻴﻨـﻮ‬

Red Mango Kuwait

1.250 KD

RedmangoQ8 Insta

Al Corniche Club T: +965 22255259

360 Mall T: +965 25309686

Al Kout Mall T: +965 23930275

Universal Tower T: +965 22498963 M:+965 94491256

GUST T: +965 25389308

Redmangoq8

Bayan T: +965 25378956 +965 25378958

2010 to 16

‫‪Banana‬‬

‫‪Pomegranate‬‬

‫‪Raspberry‬‬

‫‪Pineapple‬‬

‫‪Strawberry‬‬

‫‪Mango‬‬

‫‪Blackberry‬‬

‫‪l‬‬

‫‪s‬‬

‫‪r‬‬

‫‪o‬‬

‫‪v‬‬

‫‪a‬‬

‫‪l‬‬

‫‪f‬‬

‫‪C‬‬

‫‪PERSONIFIER‬‬ ‫‪360 Mall‬‬ ‫‪Al-Zahra, Block‬‬ ‫‪7, 360 Mall,‬‬ ‫‪Level-1,‬‬ ‫‪Shop No.60‬‬

‫‪Bayan‬‬ ‫‪New Bayan‬‬ ‫‪Co-operative‬‬ ‫‪Society,‬‬ ‫‪Block 2, Bayan‬‬ ‫‪Area‬‬

‫‪Universal Tower‬‬ ‫‪Sharq, Ahmed Al‬‬ ‫‪Jaber Street,‬‬ ‫‪Universal Tower,‬‬ ‫‪Grand Floor‬‬

‫‪Al Kout Mall‬‬ ‫‪Al Fahaheel,‬‬ ‫‪Block 14, Al Kout‬‬ ‫‪Mall,‬‬ ‫‪Ground Floor,‬‬ ‫‪Near the‬‬ ‫‪fountains‬‬

‫‪Gulf University‬‬ ‫‪Mishref, Gulf‬‬ ‫‪University,‬‬ ‫‪Ground Floor‬‬

‫ﺑﻴﺎن‬ ‫اﻟﺰﻫﺮاء‬ ‫) ﺟﻨﻮب اﻟﺴﺮة(‬ ‫اﻟﺸﻬﺪاء‬ ‫) ﺟﻨﻮب اﻟﺴﺮة(‬

‫ﺻﺤ ٍﺔ أﻓﻀﻞ ﺗﺒﺪأ ﻣﻊ‬

‫ﺑﻴﺎن‬

‫®‬

‫ﺣﻄﻴﻦ‬

‫‪Ganeden BC30‬‬

‫ﻏﺮب ﻣﺸﺮف‬ ‫ﻣﺸﺮف‬ ‫اﻟﺼﺪﻳﻖ‬

‫ﻳﺪﻋﻢ ﺻﺤﺔ اﻟﺠﻬﺎز اﻟﻬﻀﻤﻲ‬

‫اﻟﺠﺎﺑﺮﻳﺔ‬

‫ﺷﺮق‬

‫اﻟﺴﻼم‬ ‫)ﺟﻨﻮب اﻟﺴﺮة(‬

‫اﻟﺴﺮة‬

‫اﻟﺮﻣﻴﺜﻴﺔ‬

‫ﻓﻮاﺋﺪ‬

‫ﻋﺒﺪا اﻟﺴﺎﻟﻢ‬

‫ﺳﻠﻮى‬

‫ﺷﺮق\ اﻟﺼﻮاﺑﺮ‬

‫ﻳﺪﻋﻢ ﺟﻬﺎز اﻟﻤﻨﺎﻋﺔ‬

‫ﺑﻨﻴﺪ اﻟﻘﺎر‬

‫اﻟﺸﺎﻣﻴﺔ‬ ‫اﻟﺼﺎﻟﺤﻴﺔ‬

‫ﺧﺪﻣﺔ اﻟﺘﻮﺻﻴﻞ‬ ‫ﻣﻦ ﺑﻴﺎن وﺷﺮق‬ ‫اﻟﻰ اﻟﻤﻨﺎﻃﻖ اﻟﺘﺎﻟﻴﺔ‬

‫‪74‬‬

‫اﻟﺪﻋﻴﺔ‬

‫اﻟﺮوﺿﺔ‬

‫اﻟﻔﻴﺤﺎء‬

‫ﻛﻴﻔﺎن‬

‫ﻳﺴﺎﻋﺪ ﻓﻲ اﻟﺤﻔﺎظ ﻋﻠﻰ اﻟﺘﻮازن‬ ‫اﻟﺴﻠﻴﻢ ﻣﻦ اﻟﺒﻜﺘﻴﺮﻳﺎ اﻟﻤﻔﻴﺪة‬

‫ﻣﺪﻳﻨﺔ اﻟﻜﻮﻳﺖ‬ ‫اﻟﻘﺒﻠﺔ‬

‫اﻟﻨﺰﻫﺔ‬

‫اﻟﻤﺮﻗﺎب‬

‫‪360‬‬ ‫‪+965 22255259 :‬‬

‫‪2‬‬ ‫‪+965 25378956 :‬‬ ‫‪+965 25378958‬‬

‫‪+965 22498963 :‬‬ ‫‪+965 94491256 :‬‬

‫‪2‬‬ ‫‪+965 25378956 :‬‬ ‫‪+965 25378958‬‬

‫‪+965 23930275 :‬‬

‫‪+965 25389308 :‬‬ ‫‪+965 22498963 :‬‬ ‫‪+965 94491256 :‬‬

‫‪+965 25309686 :‬‬

DEBS AL REMAN -

menu design

Client: Royal Food Services

D E S I G N R E

V I E W

75 Breakfast 2010 to 16

CULTURE Shakshouka

Shakshouka

Breakfast Dishes Foul 2.500 KD

Foul, vegetables, herbs, pomegranate molasses, oven baked Foul moudames with spicy tahini sauce

Cheese & Mushroom pan 2.750 KD

Eggs, Swiss cheese, mozzarella, shallot, garlic, herbs, mushroom

Sujuk, Onion, Tomato & Cheese pan 2.750 KD Eggs, beef sujuk, onion, tomato, akawi n mozzarella cheese

Bacon n Mushroom pan 2.750 KD

Cheese & Mushroom pan

Eggs, spicy tomato sauce, pepper, onion, garlic

Eggs, Bacon, mushroom, Swiss & cheddar cheese

Shawarma & Cheese pan 2.750 KD Hot Dog n Cheese pan 2.250 KD

Eggs, hot dogs, caramelized onion, mozzarella n Swiss cheese

Breakfast served from 8:30 am to 12:30 pm

Shawarma & Cheese pan

Eggs, Beef shawarma, tomato, herbs, mozzarella n akawi cheese

Shawarma & Cheese pan

Shakshouka pan 2.250 KD

MANAâ&#x20AC;&#x2122;EESH

manaâ&#x20AC;&#x2122;eesh

branding

the half & half why have one, when you can have two

Client: Yazdan Food Services

add ons

enjoy the hot taste for free!

akk

topped with a

add your fres

sweet pe wh cherr white m

add you

D E S I G N R E

V I E W

2010 to 16

CULTURE levantspinach cheese 1.600 1.600

0.950 meat 1.900

espresso

served with a side of pickles

cappuccino

add your cheese sheep kashkaval goat bulgari goat halloum akkawi

0.500

salad

served with a side of laban and pickles

add your protein

chicken sujouk kafta

0.500

egg

0.250

add your cheese sheep kashkaval goat bulgari goat halloum akkawi

black coffee

ushta halloum honey 2.300 bites 0.650 add your fresh veggies sweet pepper mix white onion cherry tomato white mushroom

hot drinks 0.850

white organic tea with peppermint 0.850 kashkaval 2.300 topped with fresh veggies served with a side of pickles

white organic tea with vanilla add your fresh veggies

free

dessert add your protein

1.100 1.250

latte

tea

topped with fresh veggies served with a side of pickles

1.250 0.500

sweet pepper mix white onion cherry tomato white mushroom

free

add your protein

chicken sujouk kafta

0.500

chicken sujouk kafta

0.500

egg

0.250

egg

0.250

0.850

C CLUB -

advertisement campaign

Client: Argana Resorts & Hotels

D E S I G N

SERENITY mind, body, & soul

R E

V I E W

cclubkuwait.com

2010 to 16

80 CULTURE

KUWAIT RESPONDS -

layout design and inforaphic

Client: UNHCR Kuwait

D E S I G N

Kuwait Responds

R E

V I E W

2010 to 16

Content Introduction

His Highness the Amir of the State of Kuwait Sheikh Sabah Al-Ahmed Al-Jaber Al-Sabah

On the 14th of May 1963, the State of Kuwait joined the United Nations (UN), thereby becoming the 111th United Nations Member State. In becoming a member, the State of Kuwait agreed to uphold the preamble of the UN Charter and to advance the cause of global peace and social justice. Over the span of 50 years, Kuwait joined the Kuwait has upheld this United Nations commitment through on 14th May 1963 its generous support and active engagement with UNHCR and other UN agencies. Kuwait's contributions have been put forth in the service of humanity, leaving an indelible mark that will not be forgotten. These contributions were the largest given to UNHCR from a Middle East and North African country for Syrian refugees.

His Highness the Crown Prince of the State of Kuwait Sheikh Nawaf Al-Ahmed Al-Jaber Al-Sabah

Graphic Design & Infographics: PAD10, Kuwait - Lebanon

Kuwait Membership

CULTURE

at UN Organizations

Facts & Figures

“There are no winners in this war; everyone is losing. But the highest price is paid by the refugees and the other innocent victims inside the country.”

11 MILLION

2015

3,718,001

2014

2013

2,301,688 INTERNALLY DISPLACED PERSONS

4 MILLION REGISTERED PERSONS

485,922

8,000

2012

2011

B E S P

4,013,299

18 MILLION

L E D

SYRIAN REFUGEES GROWTH WITH IN 5 YEARS

T E C A

Former High Commissioner for Refugees, António Guterres

the

Syrian Refugees

UN Photo/Yutaka Nagata

7 MILLION

A T I V

C R

PUBLICITY

CONTENTS

D E S I G N

PUBLICITY

R E

V I E W

W E L C OM E ‫ ﺳﺎﻋــﺔ ﻣــﻦ اﻟﺘﺴﻮق اﻟﺼﺤﻲ‬12

12 Healthy Shopping Hours

85 Smoking is not in fashion

2010 to 16

Oula Fence -- 135/136 Samovar Website -- 137/138 BIG Contracting co. -- 139/140 The Arab Investment Co. -- 141/142 4 FEST -- 143/144 UFM -- 145/146 Tanmiya -- 147/148 Salhia Complex -- 149/150 Heritage Village Fence -- 151/152 TEFAL Campagne -- 153/154

OVER THE TOP, AND BEYOND: THE ONSET OF SOCIAL MEDIA HAS BROUGHT IN ITS WAKE A CULTURE OF COMPARISON. VISIBILITY AND INFLUENCE DICTATED AN EXPECTATION OF ELABORATENESS IN ALL FACETS OF LIFESTYLE, AS A WAY TO MEET EXPECTATIONS, AND A WAY TO GAIN AND MAINTAIN PEER REVERANCE. BE THE FIRST, THE BIGGEST, THE MOST EXPENSIVE AND THE EXCLUSIVE, AND MAKE SURE YOU DO IT WITH A RESONATING BANG. IN THE MIDST OF ALL THESE NEW MEDIA, HOW HAVE THE CLASSIC MEDIA FARED? VERY WELL, INDEED.

Event Mania//Invitation Cards//Holiday Lighting// Projection Mapping//The TVC is Alive and Well// PUBLICITY

Earth Day 2012 -- 133/134

OULA STATION FENCE GRAPHICS -

environmental design proposal

Client: Oula Petrol Stations

D E S I G N R E

V I E W

2010 to 16

88 PUBLICITY

SAMOVAR CARPETS -

website

Client: Samovar Carpets & Furniture

D E S I G N R E

V I E W

2010 to 16

L E D

B E S P

90 T E C A

the

PUBLICITY

BIG CONTRACTING CO. -

website

Client: Bukhamseen International Group

D E S I G N R E

V I E W

2010 to 16

92 PUBLICITY

THE ARAB INVESTMENT AND EXPORT CREDIT GUARANTEE CORPORATION -

2010 annual report, website Client: The Arab Investment and Export Credit Guarantee Corporation

D E S I G N R E

V I E W

2010 to 16

94 PUBLICITY

UFM -

website

Client: United Facilities Management

D E S I G N R E

V I E W

2010 to 16

96 PUBLICITY

TANMIYA -

Tanmiya Logo redesign

website

Client: Tanmiya Realty

Before

After

D E S I G N R E

V I E W

2010 to 16

98 PUBLICITY

SALHIA -

website

Client: Salhia Real Estate

D E S I G N R E

V I E W

2010 to 16

100 PUBLICITY

INFORMATION

2010 to 13

CONTENTS

D E S I G N

INFORMATION

Sales

R E

V I E W

103

2010 to 16

Al-Kout Industries -- 161/162 AQARAT 2015 Annual Report -- 163/164 AL DORRA -- 165/166 Pearl Marzouq Tenants Information Manual -- 167/168

GURUS AND GO-TO PERSONAS: SHARING KNOWLEDGE IS LOVELY; WHETHER THE INTENTION IS COMMERCIAL OR EDUCATIONAL IS BESIDES THE POINT, AT THE END THE RESULT IS THE SAME: A FAST BOMBARDMENT WITH BITE-SIZED KNOWLEDGE IS CONVENIENT FOR A FAST-PACED SOCIETY. SUCCESSFUL PEOPLE ARE THE ONES WHOSE DIGITAL PERSONAS BECOME SYNONYMOUS WITH KNOWLEDGE AND PROFESSIONALISM IN THEIR CHOSEN FIELDS. THE TERM ‘PROFESSIONALISM’ IS LOOSELY USED HERE, AS NO ACADEMIC QUALIFICATION IS REQUIRED IN KUWAIT’S FAVORITE CYBER DIMENSION. THE ONLY CREDENTIAL REQUIRED IS THE STATISTIC OF NUMBER OF FOLLOWERS. FOR A SMALL CULTURE TO HAVE SO MANY EXPERTS IN SO MANY ASPECTS IS IMPRESSIVE. ACHIEVING A WIDE FAN BASE AND FOLLOWING IS QUITE A FEAT, HOWEVER, AND ITS REWARDS ARE MANY. ONE FACT REMAINS CLEAR: TO BE SELF-MADE IS RARELY AS ADMIRABLE AS THE SUCCESS GARNERED FROM BEING FOLLOWED BY THOUSANDS OF ‘THE FAN 2.0’.

Appreciation for the Vintage// Nutritionists & Health Awareness//The Diet Ninja//My Cooking Lab//Fashion Advisors//kaftanusman //Interior Design Tips//

104

INFORMATION

Rotana Al-Manshar Hotel -- 159/160

ROTANA AL-MANSHAR HOTEL -

kuwait attractions map

Client: Rotana Al-Manshar Hotel

D E S I G N R E

V I E W

105

2010 to 16

106 INFORMATION

AL-KOUT INDUSTRIES -

2013 annual report Client: Al Kout Industrial Projects Co.

D E S I G N R E

V I E W

107

2010 to 16

108 INFORMATION

corporate profile

Overview

Client: Al Dorra Petroleum Services K.S.C

Overview Overview

VisionVision & Mission & Vision Mission & Mission

AL DORRA

Chairman massage At Al-Dorra Petroleum Services, we believe that our success comes from our commitment to innovation and quality of service. The company draws upon the expertise of our world class professionals, our unique and comprehensive portfolio of subsidiaries and our strategic relations within the Oil and Gas industry. Our global reach has been the result of carefully planned and effectively executed business plans designed to grow the company and enhance the industry.

Vision

We believe in the importance of ethical business practices and we adhere to the highest standards of conduct internally and externally. We also believe in the importance of building and maintaining shareholder trust [sr.alsharhan] and value, hence our continuous efforts to create an efficient, transparent and unsurpassed corporate environment. Our responsibility not only lies within the organization, but within our community as well. We strive to be a contributing member of this community, hence our focus on developing local talent and on providing them with growth opportunities within our group of companies.

“To be a leading strategic regional holding company offering diversified products and services to the oil and gas sector. The qualifications, efficiency and high quality offerings of our subsidiaries combined with our know-how, leadership and commitment to excellence allow us to become the reliable and professional partner of choice”

About Al Dorra

Mission

Al Dorra is a Kuwaiti Shareholding Co. (Closed) founded in 2006 with a paid up Capital of KD 28,144,000 million, to provide unique, innovative, integrated reliable services in the energy and petrochemicals sector, through its comprehensive portfolio of subsidiaries and its network of strategic partners.

With the express aim of creating a comprehensive network of service partners for any energy business in the industry, Al Dorra through its financial strength, consultant support and market insight has the wherewithal to recognize future potential and mutual profitability with any organization, in all its areas of operation.

Al-Dorra’s portfolio growth will involve, but not be limited to Mergers, Acquisitions, Grass root initiative, Joint ventures and Strategic alliances with reliable and growthoriented service providers to revolutionize the way in which government or private sector energy corporations address their operational needs.

Business Model Portfolio Growth

“We oversee a complementary portfolio of companies catering to the oil & gas industry. We rely on our highly experienced leadership and business ethics to enable our subsidiaries to achieve a sustainable competitive advantage thereby maximizing value for our customers and shareholders while providing our people with a safe and healthy environment in which they are motivated to grow and excel”

Portfolio Support

M&A

Strategic

Strategic Alliances

Financial

Grass root initiative

BD & Marketing

D E S I G N

Table of Content 06. Chairman Massage 06. Overview 09. Shared Values 10. Historical Milestones 11. Market Focus 19. Subsidiaries

28. Global Reach

30. Contact Us

V I E W

Corporate Profile

109

2010 to 16

110 INFORMATION

FORM RE|FORM

CONTENTS

D E S I G N

FORM RE|FORM

R E

V I E W

113

2010 to 16

Press Designs -- 175/180

114

GOOD HABITS AND HABITS FOR GOOD: THIS PAST PERIOD OF FOUR YEARS HAS WITNESSED A MARKED INCREASE IN PUBLIC INTEREST IN ALL THINGS CULTURAL, FROM COMEDY SHOWS TO ART AND DESIGN-RELATED EVENTS: PHILANTHROPY AND SOCIAL CHANGE CAMPAIGNS TO AWARENESS AND PARTICIPATION IN ENVIRONMENTAL SUSTAINABILITY EFFORTS. SUCH GROWTH ESPECIALLY IN THE YOUNGER GENERATION COULD BE ATTRIBUTED TO THE RISE OF RELATED ACADEMIC DISCIPLINES, AND COULD ALSO HAVE TO DO WITH PRIVATE AND GOVERNMENTAL EFFORTS IN THE REVIVAL OF SAID INTERESTS. MANY MAJOR TRENDS AFFECT AND GET AFFECTED BY CULTURE. IN THE EVENT THAT SUCH POSITIVE TRENDS CEASE TO EXIST, WE ARE CONSOLED BY THE FACT THAT THE RESILIENT POSITIVE HABITS ASSOCIATED WITH THOSE MOVEMENTS REMAIN LONG AFTER. INDIVIDUAL CALLS TO ARMS FOR SOCIAL CHANGE EFFORTS ARE BEING SOUNDED EVERYDAY. TAKING ACTION IS THE INDIVIDUALâ&#x20AC;&#x2122;S RESPONSIBILITY: NO MORE DOES IT HINGE ON WAITING FOR UPPER-HANDS TO INTERVENE AND TAKE CHARGE. PLATFORMS ARE ERECTED UPON WHICH WE EXPERIMENT WITH CHANGE: THEY MIGHT SURVIVE AND THEY MIGHT DISINTEGRATE. FOR NOW WE HOLD ON TO THEM.

Flash Mobs//Rooftop Movie Nights//Participatory Philanthropy//Kuwaiti Comic Book//Social Awareness// Design: A Continuing Education//Art & Design Platforms //Q8 Graffiti// Ombey//Kuwaiti Hipster Culture//Reuse//

FORM RE|FORM

Gergean Sim City -- 173/174

GERGEAAN SIM CITY -

toy design and package

Client: PAD10

D E S I G N

IRAQ

KUWAIT

OMAN

TUNISIA

MAURITANIA

SUDAN

LYBIA

BAHRAIN

R E

V I E W

115 SOMALIA

2010 to 16

MOROCCO

e- Beauty is a mania!

f- Beauty as a myth!

Beauty in our modern and contemporary pop culture has become a kind of mania - a «Beauty-Mania» if you will! The effects of this obsession with beauty in modern society have been witnessed even in areas of career, job progress and personal satisfaction. A recent survey of 11,000 people conducted by London Guildhall University showed that (subjectively) goodlooking people earn more. Less attractive people earned, on an average, 13% less than more attractive people, while the penalty for overweight individuals was around 5% decrease. Alternatively, one could say that people who earn more are more likely to be (or able to be, simply by means of a disposable income) beautiful. Therefore, beauty does have repercussions (in its powerful, wealth and successful dimensions) in human society. It is a great means to promote an ideology or dogma has been a focus of societal debates which center on issues of prejudice, ethics, and human rights. The usage of beauty for purposes of commercialism is a controversial aspect of the «culture wars,» wherein feminism typically claims such usage, promoting a dogmatic (as per The Beauty Myth by Naomi Wolf) rather than a virtuous understanding of beauty. The literal opposite of beauty is ugliness —i.e. the perceived lack of beauty, which stimulates displeasure and engenders a deeper negative perception of the object. Americans spend more each year on beauty than they do on education. There is a $260 billion-ayear global industry encompassing makeup, skin and hair care, fragrances, cosmetic surgery, health clubs and diet pills. Such spending is not mere vanity. Being pretty—or just ‘not ugly’—confers enormous genetic and social advantages. Attractive people (both men and women) are judged to be more intelligent; they earn more, and they are perceived to be more marriageable.

Beauty has become almost a modern myth! Each pop culture round the human history, had has its own «beauty myth», through identification with a mythical character; most of them typically female forms as goddesses of beauty. Such myths in four of the most important civilizations are: • Aphrodite – In Greek mythology • Venus – In Roman mythology • Isis – In Egyptian Mythology • Radha – In Hindu mythology These goddesses of beauty were, simply, on one hand, the human imagination and speculation on the inner and rooted need for the beauty, and on the other hand were a primordial response for the instinct sense of beauty. In our current era replete with modern myths, there is still a deep and eager need for this beauty in direct or indirect ways, simple or complicated forms. Therefore, Aphrodite, Venus, Isis and Radha are still present in our fashion, our movies and advertising, in the flesh and blood of Lady Gaga, Angelina Jolie, the current Miss World and others. The only difference is their new format, and the new colors of pop culture!

“When you build a house, you start with one brick. If we want to build peace, we should start with one day. That has arrived.” - Jeremy Gilley

FORM RE|FORM

A blossoming lotus holds aloft the entire weight of the earth. This striking logo belongs to the Peace One Day organization, an initiative that aims to promote peace globally through campaigns and events. September 21, 2012 was chosen to host Peace One Day events around the world. The day is also recognized by the United Nations as a day of nonviolence and ceasefire. The charity foundation was established in 1998 by Jeremy Gilley. Since then, the number of people involved in the project has increased exponentially, with a reported 100 million involved by 2007. In 2012, Kuwait was also part of this community initiative for the very first time. The core committee comprised of Amira Behbehani, Shurooq Amin, Basil Al-Hadi, Dalia Al-Hadi, Shadi Al-Hadi, Sheikha Nafisi and Reza Azkavan. The event, held at Contemporary Art Platform (CAP) in Shuwaikh was a resounding success with attendance in large numbers. Jeremy Gilley is an actor turned filmmaker, who in the late 1990’s became preoccupied with questions about the fundamental nature of humanity and the issue of peace. He decided to explore these through the medium of film, and specifically, to create a documentary following his campaign to establish an annual day of ceasefire and non-violence. In 1999, Jeremy founded Peace One Day, a nonprofit organisation, and in 2001 Peace One Day’s efforts were rewarded when the member states of the United Nations unanimously adopted the first ever annual day of global ceasefire and nonviolence on 21 September – Peace Day. Peace One Day’s objective is to institutionalise Peace Day 21 September, making it a day that is self-sustaining, an annual day of global unity, a day of intercultural cooperation on a scale that humanity has never known. Inspired by a 70% recorded reduction in violent incidents on Peace Day in Afghanistan (source: United Nations Department of Safety and Security), and in order to build a strong foundation for 2012, Jeremy launched the Global Truce campaign that involved the creation of a series of Peace One Day coalitions, each with a lead partner: the Global Truce NGO Coalition; the Global Truce ‘Reducing Domestic Violence’ Coalition; the Global Truce Student Coalition; and the Global Truce Schools’ Network. Through detailed analysis conducted with the support of McKinsey & Company, the Peace One Day 2012 report found that, across the world, approximately 280 million people in 198 countries were aware of Peace Day 2012 – 4% of the world’s population. The report further estimates that approximately 2% of those people (5.6 million) behaved more peacefully as a result. Peace One Day expects to double those figures for 2013, creating a solid foundation for informing 3 billion people about Peace Day by 2016. In 2013, through our own initiatives and collaborations with various parties, Peace One Day will set out to encourage organisations and individuals take specific actions to reduce violence around the theme: Who Will You Make Peace With?

Pop Culture &Beauty by Dr. Malak Nasr, Ph.D.

116 Popular Culture: Making Sense of Life

Beauty: More than skin-deep

In his book Understanding Theology and Popular Culture, Prof. Gordon Lynch explains popular culture as “providing a range of resources that shape the way in which people make sense of and experience their life.” Citation: (page 31) He argues that ‘People may be inducted into the ideas, values, and beliefs of different forms of popular culture through a range of structured, ritualized activities such as attended Star Trek conventions, going to dieting meetings, taking part in on-line discussion groups, or watching a film in a cinema.” Indeed, pop culture is a huge part of our life exposed to us through the world of pop art, advertising, art, film, television, sports, lifestyle, media outlets, novels, recipes etc. It is omnipresent in our daily life; entertaining and shaping our thinking and way of life.

What is beauty? This isn’t a simple question; it’s a dialectic one! There is no complete and final definition of beauty. Although one might consider beauty to be composed of material or physical matter, it is something that goes beyond flesh and blood.

Beauty in the Mirror of the Popular Culture a-The Perpetual Newness “Beauty is that which is perpetually new” – this is an old Indian definition of beauty. In other words, the ‹beautiful› is that which from moment to moment is always fresh. That is to say, it removes the mind from a world in which things grow old and decay. b-The Masculine Standard Greek and Roman artists from time immemorial have set the standard for male beauty in western civilization. The ideal Roman symbolizes the more masculine form of male beauty. He is ideally defined as rugged and well-built with strong and lean limbs,

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