KOC CI Manual by PAD10

Kuwait Oil Company Corporate Identity User Manual

Brief History of Kuwait Oil Company Kuwait Oil Company was established in 1934 by the Anglo-Persian Oil Company, which is known today as BP (British Petroleum), and Gulf Oil Corporation, now known as Chevron. Since its inception, KOC’s activities have included exploration operations, onshore and offshore surveys, drilling of test wells and the development of producing wells in addition to crude and natural gas exploration. By 1938, oil was found in commercial quantities at Burgan Field. In June of 1946, His Highness Sheikh Ahmad Al-Jaber Al-Sabah, the late Amir of Kuwait, inaugurated the export of Kuwait’s first crude oil shipment. Shortly after, new fields were developed and export facilities were expanded, resulting in the construction of the North and South Piers, the Sea Island, and the Single Point Mooring.

In 1975, the Kuwait Government took 100% control over Kuwait Oil Company, and by 1980, the Kuwait Petroleum Corporation was established to bring all state owned oil companies under one entity.

In 2011, KOC successfully achieved its goal of reducing gas flaring to approximately 1%. Compared to gas flaring levels of as high as 17% just a few years earlier, this represented a major accomplishment for KOC.

The Iraqi invasion of 1990 devastated KOC facilities. However, within months of Kuwait’s liberation in February of 1991, production gradually returned to full capacity.

Today, KOC continues to live up to its stated mission of exploring, developing and producing Kuwait’s hydrocarbon resources for its customers around the world in a way that is environmentally sound and economically viable.

Super light crude oil was discovered at the Sabriya Field in 2005. The discovery of the API 52 crude oil represented a great leap forward for the company’s exploration abilities. In 2006, gas was discovered in the deep Jurassic reservoirs at Rahiya, Mutriba, Um Niga and other fields throughout Kuwait. These discoveries fulfilled a long-standing Kuwaiti dream of becoming selfsufficient in gas that can be used for power generation.

Brand Logo

Brand Logo Construction of the Logo T he logo represents the organization and t herefore it should never be modified in any

way. The logo should be used only in its entirety. The logo must only be used in black, white and Pantone 301 C. The Rational of the Logo is based on a square as a basic element. As a result the proportion ratio is 4 to 5. The X factor is exactly 1/5 of the height of the Logo.

Typography placement baseline

Brand Logo Construction of the Logo To make the logo clear and visible there should be

Minimum Clear Space

equal space left around it. In the example the â&#x20AC;&#x2DC;xâ&#x20AC;&#x2122; marks the minimum clear space to be left around t he logo. The protected area must be strictly a pplied when the KOC logo is communicated, f or example in a group with other logos on a s ponsorships area. The minimum size of the logo in printed materials is 10 mm in height (8

Minimum Clear Space

mm in width).

Minimum Clear Space

Brand Logo Logo & Byline For external and legal use KOC logo is represented w ith byline below the mark, stating that KOC is a part of Kuwait Petroleum Corporation. The byline extends the height of the logo with “1X” unit and the width with “2X” so as a result the proportion ratio is 6 to 6. The fonts for the byline is Helvetica Neue Medium (English) and GE Dinar One Medium (Arabic). The minimum size of the logo with byline combined is 3 cm.

Brand Logo Color, Reverse & B/W Primary colors of the KOC Brand Spot Color: Pantone 301 4 Color Process: C:100 / M:67 / Y:25 / K:12 R:0 / G:81 / B:141 / S ome instances may call for black & white positive or negative logo but wherever possible, u se logo on white background

Brand Logo Logo/Sign/Letter Visibility

Sign/Letter Height

Distance for Best Impact

Max. Readable Distance

7.5 cm

10 m

35 m

10 cm

12 m

50 m

15 cm

18 m

70 m

20 cm

24 m

110 m

22.5 cm

27 m

130 m

Outdoor - Muppy

25 cm

30 m

150 m

Street Signage

30 cm

36 m

170 m

Outdoor - Billboards

37.5 cm

45 m

210 m

Bus

43 cm

54 m

250 m

Outdoor - Mega

60 cm

62 m

330 m

75 cm

90 m

410 m

90 cm

110 m

500 m

105 cm

125 m

600 m

120 cm

150 m

700 m

130 cm

165 m

750 m

150 cm

180 m

800 m

General Rules and Sizes A good rule of thumb is every 1 inch (2.54 cm) o f Sign height provides 10 feet (304.8 cm) of r eadability with the best impact. For example, 3 ” tall letters make the best impact within 30’; however, they can still be seen and read from up to 100’ away.

Indoor - Rollup / Poster

Outdoor - Building Facade

Outdoor - Top of a Tower

Brand Logo Logo Visibility The below charts are specific study on readability of KOC Logo based on its custom features.

Logo Sizes (high) for Maximum Readable Distance

Logo Sizes (high) for Best Impact

Brand Logo Uses and Misuses Improper Logo Usage

Do not apply effects on logo

OIL

Do not distort the logo proportions

Do not rotate the logo

Do not eliminate bilinguality of logo

GAS

Do not include logo within texts

Do not use the logo with no lettering except for sizes under 1.5 cm

Do not use hawk alone as a logo

Do not change color of the logo

Brand Logo Uses and Misuses Logo Usage on images

Use the original logo on the light part of the images

Use the reverse logo on the dark part of the images

Use the enclosure on the busy part of the images

Brand Logo Minimum Logo Size I n most cases use of the basic version of the

pens, pins).

Kuwait Oil Company

will be used in the straight version (example: ball

www.kockw.com

be less than 10 mm in height. The lettering only

Kuwait Oil Company

purpose. However, minimum logo size shall not

www.kockw.com

l ogo to be resized is recommended to fit your

1 cm

2.5 cm

www.kockw.com

1 cm

1.5 cm

2 cm

5 mm

Brand Logo

Positioning on a sponsorship area

The ratio of the KOC logo is 125% step increase f rom lower tier sponsors, with minimum clear

space of 2X. A. Priority, is Central positioning of the Logo. B . If â&#x20AC;&#x153;Aâ&#x20AC;? is not permissible, the upper left

Platinum Sponsor

positioning with same clear space of 2X. Based on the media and sponsorship ranking, the fee f ollows proportionately to other peers.

Gold Sponsor

Silver Sponsor 2X

Regular Sponsor 2X

Brand Logo Logo Placement on Media wall Step & Repeat

*Structure grid

Brand Logo Activities Context Color Themes

The color green relates to balance and harmony, green is also the color of growth, the color of spring, of renewal and rebirth. Green promotes a love of nature, and a love of family, friends, pets and the home.

The color yellow is the color which resonates with the left or logic side of the brain stimulating our mental faculties. The color psychology of yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun. Turquoise has strong powers of observation and perception and can be quite discriminating. It has the ability to identify the way forward, the way to success, balancing the pros and cons, the right and wrong, of any situation. It is a good color to use when you are stuck in a rut and don't know which way to move.

Oil & Gas Exhibition

Social / Sustainability

Medical & Health

Safety

White, an inherently positive color, is associated with purity, virginity, innocence, light, goodness, heaven, safety, brilliance, illumination, understanding, cleanliness, faith, beginnings, sterility, spirituality, possibility, humility, sincerity, protection, softness, and perfection.

Industry

Orange relates to 'gut reaction' or our gut instincts, as opposed to the physical reaction of red or the mental reaction of yellow. Orange offers emotional strength in difficult times. It helps us to bounce back from disappointments and despair, assisting in recovery from grief.

Environmental

The color blue is one of trust, responsibility, honesty and loyalty, it is reliable and responsible. This color exhibits an inner security and confidence. In the meaning of colors, blue relates to one-toone communication.

Brand Logo Differential Use To code the context use of the logo for various

Special Use

o f occasions the mark must be communicated i nside of a rectangular enclosure giving the

A. Gold Stamping

logo its own space and independence from the

on black mat paper

s urrounding elements, colors and images. The

B. Silver Stamping

enclosure is 150% of the size of the Logo and it is

on Corporate blue

placed always in the top left side of the artwork or document with a distance of 2X from the left e dge. The only exception is for cases when the

Coding

logo is the main element of the layout (Special

Environmental

Use).

Industry Safety Medical & Health Social / Sustainability Ahmad Al-Jaber V.I.P. 2X

Logo Placement X

Ratio

Brand Logo Color Differential Use & Placement The ratio of the KOC logo is 125% step increase

SAFETY

INDUSTRY

ENVIRONMENT

f rom lower tier sponsors, with minimum clear space of 2X. A. Priority, is Central positioning of the Logo. B . If “A” is not permissible, the upper left positioning with same clear space of 2X. Based on the media and sponsorship ranking, the fee f ollows proportionately to other peers.

OIL EDUCATION

SOCIAL

MEDICAL

Activities Coding Examples Environmental Industry Safety Medical & Health Social / Sustainability Ahmad Al-Jaber V.I.P. Helvetica Neue Condensed Bold

Brand Color Control Branding Composite Theme

Secondary Color Palettes:

Primary Colors:

Environmental

Blue - Pantone 301 C

Pantone: 340 C

4 Color Process:

4 Color Process: C: 100 / M: 0 / Y: 85 / K: 0 /

C: 100 / M: 67 / Y: 25 / K: 12 / Black

Gradation: 100% / 50% / 15% /

R: 0 / G: 81 / B: 141 /

Industry

White / Gray 40% T he Cyan blue, is complementary to corporate K OC blue and derives from the original color. The amount of the Cyan blue should not exceed 25% of the amount of the corporate color in the l ayout. C: 100 / M: 10 / Y: 10 / K: 0 /

Activities:

Pantone 301 C 4 Color Process: C: 100 / M: 67 / Y: 25 / K: 12 / Gradation: 100% / 50% / 15% / Safety Pantone 138 C 4 Color Process: C: 0 / M: 56 / Y: 100 / K: 0 / Gradation: 100% / 50% / 15% / Medical & Health Pantone 7534 C 4 Color Process: C: 5 / M: 5 / Y: 13 / K: 12 / Gradation: 100% / 50% / 15% / Social / Sustainability Pantone 397 C 4 Color Process: C: 14 / M: 2 / Y: 100 / K: 16 / Gradation: 100% / 50% / 15% / Ahmad Al Jaber Pantone DE 254 -1U 4 Color Process: C: 100 / M: 0 / Y: 50 / K: 0 / Gradation: 100% / 50% / 15% /

Activities Reports Guidelines Co-Branding Coding - Cover A4

REPORT No. 12345 Subject: Technical Specification From: John Smith To: John Smith Date: 0000, 00, 00

Activities Reports Guidelines Co-Branding Coding - Internal Divider page A4

Part II

Specifications Volume I - Technical Volume II - Financial Volume III - Environment Annex

Activities Reports Guidelines First & Internal page A4

REPORT

Dear Sir, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, s ed diam nonummy nibh euismod tincidunt ut laoreet dolore magna a liquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. D uis autem vel eum iriure dolor in hendrerit in vulputate velit esse m olestie consequat, vel illum molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. dolore eu feugiat nulla facilisis at vero eros et accumsan et i usto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

L orem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam n onummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. D uis autem vel eum iriure dolor in hendrerit in vulputate velit esse m olestie consequat, vel illum molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. dolore eu feugiat nulla facilisis at vero eros et accumsan et i usto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. L orem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat stie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent.

L orem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat stie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent. luptatum zzril augue dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing , sed diam nibh euismod tincidunt ut l aoreet dolore magna molestie consequat, vel illum dolore eu feugiat n ulla facilisis at vero eros et accumsan et iusto odio dignissim qui b landit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. aliquam erat volg elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Regards John Smith

luptatum zzril augue dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing , sed diam nibh euismod tincidunt ut l aoreet dolore magna molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit dolore magna molestie consequat, vel illum dolore eu dolore magna molestie consequat, vel illum dolore eu augue duis dolore te feugait nulla facilisi. aliquam erat volg elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat cons ectetuer adipiscing.

Sub-Branding Ahmadi Hospital M ain Design Objective of sub-Branding of the A hmadi Hospital is to represent clearly the a ctivities of this KOC division, simultaneously following the same general concept of KOC logo structure and as brand theme with an abstract e lement in the background.

Activities Coding

Ahmadi Hospital

Sub-Branding Ahmadi Hospital theme look T he color theme selected for the Ahmadi H ospital has to simultaneously complement w ith the existing hospital color coding and the K OC divisions color coding.

Hospital color coding

Ahmadi Hospital color

KOC divisions

Sub-Branding Ahmad Al Jaber Oil & Gas Exhibition Main Design Objective of sub-branding o f the Ahmad Al Jaber Oil & Gas Exhibition is t o represent clearly the activities of this KOC d ivision, simultaneously following the same g eneral concept of KOC logo structure and as b rand theme with an abstract element in the b ackground.

Activities Coding

Ahmad Al Jaber

Sub-Branding Ahmad Al Jaber Mascot Burgano Burgano applications include, yet are not limited t o, different educational and promotional m aterials as a guide and expert advisor throughout Ahmad Al-Jaber Oil & Gas exhibition c ampaigns.

Minimum Clear Space

Typography, Divisions, Slogan

Typography English & Arabic Typography / Print For English the Helvetica Neue family has been chosen and for Arabic GE Thameen as the main t ypefaces for all corporate and BTL materials. I t logically derives from the English byline of the KOC logo and has a clean look that assures s tylish and consistent designs. U se for all body copies and headlines for inhouse collaterals, such as name and position in b usiness cards and voucher titles.

GE Thameen

Same Family Fonts

Helvetica Neue

)١٦( ‫إحدى شركات مؤسسة البرتول الكويتية‬ )١٦( ‫إحدى شركات مؤسسة البرتول الكويتية‬ )١٦( ‫إحدى شركات مؤسسة البرتول الكويتية‬

Helvetica Neue Light 16 pt Helvetica Neue Regular 16 pt Helvetica Neue Bold 16 pt

)11( ‫إحدى شركات مؤسسة البرتول الكويتية‬ ‫ صمم أكرب وات وم كونك الرتتي‬.‫لق الصوص واخلطوط بالرس‬ ‫متعلى املتعلى الوثيقة موات حتسني فيف على الوثائحة لتسليم‬ ‫أنيقة بطريقة مستخدامج وايف أدواعتم اديزاين ثم شفي ميكن‬ ‫حتضر مثل النصوصا ال بسبب بسبب بسببع قم نصوص وات‬ ‫إنشاء حتضر مثل الفعالرتات خالئق إنت إبدارسومن ترتي ميكنت وم‬ ‫أكربناول مي‬ .‫ لق األو حتضر الظالمل تنقيحه‬.‫لق ال ال الفها جداعة باعيديك‬ ‫إبدارسوم كتاب الوثائحة يف حتكم أدواء ترات تنام نصور والطبالصوصا‬ ‫ لقة‬.‫كنتاب استخدام الفائحة كنتاجية كتاب النصوصا جدام اعتماديك‬ ‫إىل مؤثراجية أدوالطبالبعض فيف على مثل أنيقة لتحضر التصمم‬ ‫ مي أكرب املتعملفات خاللوثائحة‬،‫النصور ال التحكم إنشاء النصور واعة‬

Helvetica Neue Regular Obitet eos ut eum haris porest et, natibus excestiam, non plab is sam quia voluptat evendis eseri vende dolum arum ipsa id magnisc imolorem aborum explanis quam et qui idenimus doluptas et, nobis evelignia senimolendel mosam essitame sitae dolupta voluptae quibusda que nam uta sim et ma cor rehendae cus adi imenihi lloraes rectatesed exeroreptae arit alit fuga. Experum a nusapid que doluptatur? Raeria dit re dus assinverro eleceatiam, temposam il inis sitium sit,

Typography Office For office electronic use typefaces selected are, for English “Minion Pro” and for Arabic “AXT Muna” logically derives from the Arabic byline of the KOC logo.

AXT Muna

Same Family Fonts

)‫السنة‬/‫الشهر‬/‫تاريخ امليالد (اليوم‬ )‫السنة‬/‫الشهر‬/‫تاريخ امليالد (اليوم‬ )‫السنة‬/‫الشهر‬/‫تاريخ امليالد (اليوم‬ )‫السنة‬/‫الشهر‬/‫تاريخ امليالد (اليوم‬ ‫ صمم أكبر وات وم كونك الترتي متعلى املتعلى الوثيقة‬.‫لق الصوص واخلطوط بالرس‬ ‫موات حتسني فيف على الوثائحة لتسليم أنيقة بطريقة مستخدامج وايف أدواعتم اديزاين‬ ‫ثم شفي ميكن حتضر مثل النصوصا ال بسبب بسبب بسببع قم نصوص وات إنشاء‬ ‫حتضر مثل الفعالترات خالئق إنت إبدارسومن ترتي ميكنت وم أكبرناول مي‬ ‫ إبدارسوم كتاب‬.‫ لق األو حتضر الظاللم تنقيحه‬.‫لق ال ال الفها جداعة باعيديك‬ ‫الوثائحة يف حتكم أدواء ترات تنام نصور والطبالصوصا كنتاب استخدام الفائحة كنتاجية‬ ‫ لقة إلى مؤثراجية أدوالطبالبعض فيف على مثل أنيقة‬.‫كتاب النصوصا جدام اعتماديك‬ ‫ مي أكبر املتعملفات خاللوثائحة‬،‫لتحضر التصمم النصور ال التحكم إنشاء النصور واعة‬ ‫اخلطوط بب الئق البرناول الشرق إضايف لتحكم الة ببعض يف حتسني يف ألو تنان يف‬ .‫ لقة إصدام كنت لتصمم إصداعة بسرعة‬.‫تصميمكن ترتي مثل بإندية أدارس‬ ‫ لق استخدام وات إصدامج والتي مستخدام‬.‫ وى الة‬.‫ ميكنت إنديك‬،‫لقة بسرعة‬

Minion Pro

Minion Pro Regular Minion Pro Semibold Minion Pro Bold Minion Pro Regular Obitet eos ut eum haris porest et, natibus excestiam, non plab is sam quia voluptat evendis eseri vende dolum arum ipsa id magnisc imolorem aborum explanis quam et qui idenimus doluptas et, nobis evelignia senimolendel mosam essitame sitae veritassi in nihil excesciet alicatem sequiae dolupta voluptae quibusda que nam uta sim et ma cor rehendae cus adi imenihi lloraes rectatesed exeroreptae arit alit fuga. Experum a nusapid que doluptatur? Raeria dit re dus assinverro eleceatiam, temposam il inis sitium sit, cum eum aut quiatia tatiaercipsa plia volut atus accum faccaborem apic totatur repellis mos reribus istecum quia voluptae sanda et enist quam voluptate vel et velisquatur re susam id et as por a de

Divisions Co-Branding Coding KOC â&#x20AC;&#x153;divisionsâ&#x20AC;? Directorates can have their own sub-brands.

Divisions Co-Branding Coding Use of Directorates coding is limited to a specific

document signatures, door signage, or event collaterals.

Brand Slogan Placement & Size with Byline â&#x20AC;&#x153;local pride global reliabilityâ&#x20AC;? In some occasions the logo of KOC is supported by the Brand Slogan. The font for the slogan is Helvetica Neue Light.

Brand Slogan Placement & Size without Byline â&#x20AC;&#x153;local pride international excellenceâ&#x20AC;? In some occasions the logo of KOC is supported by the Brand Slogan. The font for the slogan is Helvetica Neue Light.

Stationery & Imagery

Stationery Business Card

Stationery Letterhead

Stationery Memo English

Stationery Memo Arabic

Stationery DL Envelope

Stationery Envelope - A4 / A3

Stationery

Stationery Notepad Cover - A5

Stationery Notepad rendering

Stationery Notepad inside pages - A5

Stationery Inside pages rendering

Stationery Bag

Stationery Bag rendering

Video Production Video usage guidelines

1080 p

50px 50px x

100px

Video Resolution : 1920px X 1080px Frame Rate : 29.97

720 p Video Resolution : 1280px X 720px Frame Rate : 25

480 p ( For whatsapp & instagram ) Video Resolution : 720px X 480px Frame Rate : 25

Main Video Title Sub video title

58px 35px

Helvetica Neue font face

Above mentioned title safe, action safe lines are standards among the most common video editors and motion graphic editors such as Adobe Premiere, Adobe After Effects, Avid, Finalcutpro, Nuke, etc..

Photography Look and Feel Industry, Safety, Environment The concept of industrial photography is to take photos of equipment, products, machinery, and

Color overlay activities coding

sometimes, a companyâ&#x20AC;&#x2122;s workers and officials. Most of the time the main subjects are large machinery or equipment like an oil plant, gas terminal plant or drilling machinery. The KOC image approach is to take all this into a level of more abstract, monumental and inspiring

ENVIRONMENT

SAFETY

INDUSTRY

visuals, telling the story rather showing different items and details. Rich color palette, good contrast, and precise composition with less clutter in the background are part of the style to follow.

Photography Look and Feel Social, Medical, Education The other activities where the central subject is about people, the images should stress on the feel of the scene conveying emotions, life style

Color overlay activities coding

and with calm color palette. The composition should be more about close up shots showing predominantly faces rather than crowds. When it comes to an object photography full frame

OIL EDUCATION

MEDICAL

SOCIAL

visuals are to be selected.

Photography Look and Feel Representative imagery PR images should follow the recommendations specified at the beginning of Imagery Guidelines section (page 52) but in more corporate sense. The images should be more abstract, symbolic and always close to the KOC corporate color palette theme.

Photography Look and Feel Supporting Imagery The supporting images should follow the recommendations specified at the beginning of Imagery Guidelines section (page 52), but being secondary to the main visual they have to follow certain subordination, not to overlap an important part of the main picture and significantly smaller in size. Supporting images should always compliment the general idea of the main visual.

Photography Look and Feel Improper photos Don’t use photos not meeting the KOC image standards.

correct

Don’t use low-res photos. Don’t use photos not belonging to KOC.

Avoid wrong image cropping

wrong

Photography Look and Feel KOC General photography requirements rules Along with the common aesthetic rules, photos taken for KOC should always consider the specific of the industry and the influence of the images to the general public. In this regard photography should avoid wrong or dirty equipment missing helmets or safety gear in the area of hazard. Industrial images should point important elements of the scenery like rigs, pipe lines, drilling machinery and avoid unnecessary elements of the composition like empty or dirty areas or rusty and greasy equipment. People should be clean and properly dressed. In short the visuals addressing KOC as leading company on the field, must keep hi standard in all aspects.

Photography Look and Feel Motion graphics With the growing ubiquity of digital devices, moving interfaces and adapting technology, motion design has become an important part of designers creative outputs. While there are different ways of animation, the KOC motion graphic style should be simple and corporate. No special effects and flashy animation should take place in KOC motion graphics materials. Example A center growing 2D movement of the logo is an example of simple corporate approach animation in line with the KOC corporate marketing

materials.

Digital & Outdoor Advertising

Electronic ad Banner A. 720 x 300 B. 600 x 300

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@kocofficial

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Lorem ipsum dolor sit amet, constetur adipiscing elicdt, consectetur adipiscing elit, dolor sit amet, consectetur adipiscing elitse dolore. @kocofficial

@kocofficial

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Roll up 85 cm x 200 cm

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@kocofficial

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@kocofficial

Poster A0, A1, A2, A3, A4

LOCAL PRIDE GLOBAL RELIABILITY

@kocofficial

LOCAL PRIDE GLOBAL RELIABILITY

@kocofficial

Poster A0, A1, A2, A3, A4

YOUR TEXT GOES HERE @kocofficial

Lorem ipsum dolor sit amet, constetur adipiscing elicdt, consectetur adipiscing elit, dolor sit amet, consectetur adipiscing elitse dolore.

YOUR TEXT GOES HERE @kocofficial

Lorem ipsum dolor sit amet, constetur adipiscing elicdt, consectetur adipiscing elit, dolor sit amet, consectetur adipiscing elitse dolore.

Mupi 120 cm x 180 cm

LOCAL PRIDE GLOBAL RELIABILITY

@kocofficial

LOCAL PRIDE GLOBAL RELIABILITY

@kocofficial

Mupi 120 cm x 180 cm

YOUR TEXT GOES HERE @kocofficial

Lorem ipsum dolor sit amet, constetur adipiscing elicdt, consectetur adipiscing elit, dolor sit amet, consectetur adipiscing elitse dolore. Lorem ipsum dolor sit amet, constetur adipiscing elicdt, consectetur adipiscing elit, dolor sit amet, consectetur adipiscing elitse dolore.

YOUR TEXT GOES HERE @kocofficial

Mega/Rooftop 400 cm x 1400 cm

LOCAL PRIDE. GLOBAL RELIABILITY.

Unipole 200 cm x 600 cm

LOCAL PRIDE. GLOBAL RELIABILITY.

Outdoor prisma 200 cm x 300 cm

Electronic Prisma 6x9

LOCAL PRIDE. GLOBAL RELIABILITY.

Lamppost 50 cm x 70 cm

LOCAL PRIDE. GLOBAL RELIABILITY.

Building Ad N/A

YOUR TEXT GOES HERE

LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT DOLORE MAGNA DOLOR SIT AMET.

Parking signage 20 cm x 120 cm

YOUR TEXT GOES HERE

Additional Materials

KOC Corporate Profile Guidelines A4 Landscape Grid

KOC Corporate Profile Guidelines Branding Composite Theme

Fonts & Colors

Primary Colors:

Typeface used

Blue - Pantone 301 C

The Helvetica Neue family has been chosen

4 Color Process:

as the main typeface for all corporate and BTL

C: 100 / M: 67 / Y: 25 / K: 12 / Black

materials. It logically derives from the English

R: 0 / G: 81 / B: 141 /

byline of the KOC logo and has a clean look that assures stylish and consistent designs.

The Cyan blue, is complementary to corporate KOC blue and derives from the original color.

Editorial text

The amount of the Cyan blue should not exceed

Helvetica Neue Light - 12 pt - Leading 16

25% of the amount of the corporate color in the

Divider

layout.

Helvetica Neue Bold - 50 pt

C: 100 / M: 10 / Y: 10 / K: 0 /

Title Helvetica Neue Bold - 23 pt - Leading 30.

C 100 R0

M 67 Y 25 K 12 G 81 B 141

C 100 R0

M 10 Y 10 K 0 G 160 B 210

KOC Corporate Profile Guidelines Front & Back Cover example

KOC Corporate Profile Guidelines Inside pages spread example

EXPLORATION

WHAT WE DO

The KOC Exploration Group has been at the forefront of searching for hydrocarbon resources in Kuwait, and their continued success is imperative for elements of the 2030 Strategy to be realized.

During the early days of oil exploration in Kuwait, geologists depended on basic methods in their search for oil. Much of this was a time-consuming, trial and error process that led to low drilling success rates. Today, however, the KOC Exploration Group uses the latest developments in exploration geophysics in our search for oil. This includes the analysis of seismic data, and more recently, the implementation of 3D seismic surveys. As the 2030 Strategy calls for an increase in oil production to about 4 million BOPD, the Exploration Group at KOC must work harder than ever to ensure that they lay the groundwork for such goals to be realized. In order to accomplish this, our objective is to remain at the forefront of our field by remaining current with new and developing technologies related to geophysics and oil exploration.

KOC Corporate Profile Guidelines Activities inside pages spread example

HEALTH, SAFETY AND ENVIRONMENT

Our duty is to preserve what we have accomplished in the past and protect what we have today for the future.

One of the major concerns of the senior management at KOC is Health, Safety and the Environment (HSE). That is why we have invested much time and effort in establishing an intensive and ongoing awareness campaign that aims to keep our employees knowledgeable of the proper safety measures and precautions that are in place at KOC. In addition, we have pledged to provide a safe and healthy work environment by implementing a high quality and cost effective Health, Safety and Environmental Management System.

Our HSE Group monitors and guides the implementation of many beneficial programs and projects at KOC. Some of those projects include the following: • A project aimed at reducing and eliminating air pollutants. • Water quality improvement projects. • Waste recycling initiatives. • Reintroduction of natural flora and fauna to the oil fields. • Reduction of sand encroachment. • I nstallation of safety monitors in cars.

KOC Corporate Profile Guidelines Activities inside pages spread example

CORPORATE SOCIAL RESPONSIBILITY

At KOC, we believe it is always the right time to do what is right.

As one of Kuwait’s oldest and most successful institutions, we have a responsibility to give back to our employees and community – the source from which we draw our success and prosperity. Throughout the years, KOC has funded and maintained many landmarks in and around Ahmadi, including several community centers and eight public parks. But our efforts extend far beyond that. Because we believe in the value of investing in our people and supporting our community, KOC has been responsible for the following initiatives:

• Training and development programs for employees in order to develop skillsets within the company. • Higher level education exchange programs to ensure the full potential of our employees is realized. • Social activities such as a gardening competition, photography competition, plastic art competition, and the very popular Ahmadi Sports Day held every March. • A water and electricity conservation campaigns. • The provision of medical care for all KPC employees and their families through Ahmadi Hospital. • Facility for Oil & Gas Education through the Ahmad Al-Jaber Oil & Gas Exhibition

KOC CSR brochure Guidelines A4 Landscape Grid

KOC CSR brochure Guidelines Branding Composite Theme

Fonts & Colors

Primary Colors:

Typeface used

Blue - Pantone 301 C

The Helvetica Neue family has been chosen

4 Color Process:

as the main typeface for all corporate and BTL

C: 100 / M: 67 / Y: 25 / K: 12 / Black

materials. It logically derives from the English

R: 0 / G: 81 / B: 141 /

byline of the KOC logo and has a clean look that assures stylish and consistent designs.

The Cyan blue, is complementary to corporate KOC blue and derives from the original color.

Editorial text

The amount of the Cyan blue should not exceed

Helvetica Neue Light - 14 pt - Leading 19

25% of the amount of the corporate color in the

Divider/Cover

layout.

Helvetica Neue Bold - 50 pt - Leading 42

C: 100 / M: 10 / Y: 10 / K: 0 /

Title Helvetica Neue Bold - 30 pt - Leading 36.

C 100 R0

M 67 Y 25 K 12 G 81 B 141

C 100 R0

M 10 Y 10 K 0 G 160 B 210

KOC CSR brochure Guidelines Front & Back Cover example

@kocofficial

A Subsidiary of Kuwait Petroleum Corporation KOC Headquarters P.O.Box 9758, Ahmadi 61008, Kuwait T. +965 23989111 C.R. 21835 F. +965 23983661

CORPORATE SOCIAL RESPONSIBILITY

KOC CSR brochure Guidelines Inside pages spread example

KOC/CSR

WE WORK HARD FOR OUR SOCIETY KOC places much emphasis on Corporate Social Responsibility as it constantly seeks to ensure sustainable and balanced development. This is evident in a series of activities that the Company embarks upon to instill the CSR concept as enshrined in the KOC 2030 Strategy. The Company caters to the needs of current and future generations by adhering to social and environmental values. Additionally, it strongly believes that it has a duty to contribute toward the challenges facing the community.

KOC CSR brochure Guidelines Inside pages spread example

KOC/CSR

“

Speech of the Chairman and Managing Director

Since its establishment in1934, KOC has dedicated itself to ensuring the prosperity of Kuwait by providing opportunities for economic growth and the development of our society. As an oil company, however, our responsibilities do not simply stop at growing the economy. The scope of our Company’s responsibilities is vast; from community outreach programs and awareness campaigns to environmental remediation and conservation efforts, we aim to do everything in our power to live up to our commitment to the society we operate in. As part of KOC’s ongoing Corporate Social Responsibility efforts, protecting the Kuwaiti environment has been one of our top priorities. This is evidenced by projects such as the Subaihiya Oasis, the KOC Marine Colony, and an extensive soil remediation campaign that is being conducted with the United Nations.

Since its very beginnings, KOC has shown a commitment to the health and wellbeing of all its employees. Our Company has a long history of providing comprehensive medical care to our employees and their families, and with the construction of the New Ahmadi Hospital, the provision of those services will be greatly improved and expanded. By cooperating and collaborating with various public and private institutions in Kuwait, KOC seeks to continue providing services to the community that address issues such as education, health and safety awareness, the environment, and a range of other matters that affect the community. Over the coming years, KOC plans to widen our CSR activities in order to fulfill the important obligation of caring for our community.

Jamal Abdulaziz Jaafar

Over the coming years, KOC plans to widen our CSR activities in order to fulfill the important obligation of caring for our community.

”

KOC CSR brochure Guidelines Inside pages spread example

KOC/CSR

Thus, it is clear that ‘sustainable development’ is a comprehensive concept, connected to the continuity of the economic, social, institutional and environmental aspects, which can enable society and its members and its institutions to meet their needs.

SUSTAINABLE DEVELOPMENT

SOCIAL RESPONSIBILITY

The concept of “sustainable development” is a modern concept which emerged with global interest in environmental issues and the protection of natural resources. In addition, reckless use of natural resources has prompted international interest in the call for sustainable development at all levels. There are various styles and levels of sustainable development which are based on the principles governing human behavior with environmental data. Therefore, sustainable development seeks to achieve certain goals through partnerships and contributions of its parties by using the tools that ensure access to sustainable development. Thus, it is clear that sustainable development is a comprehensive concept which is connected to

Various approaches exist in terms of how institutions and companies tackle the issue of social responsibility. The World Bank defines social responsibility as the commitment of institutions to contribute to development by working with staff, families and the local community and society as a whole in order to improve the standards of living in a manner which is beneficial to the economic and development interests of the community. The Company’s social responsibility is also defined as a voluntary commitment under which the Company’s plans and programs involve the social and environmental dimensions and subsequently, the social and environmental interests of its operations are combined with other various stakeholders. Most definitions agree that there are three key factors that identify the role of companies in this aspect, which

the continuity of economic, social, institutional and environmental aspects which enables society and its members and institutions to meet their needs, and to express their presence at the moment with the conservation of bio-diversity and continuity and sustainability of the positive relations between human and dynamic systems, so as to preserve the rights of future generations to live a decent life. The concept of sustainable development also highlights the need to face the risk of environmental degradation which must be overcome without neglecting the need for economic development. In addition, the pillars of equality and social justice must also be upheld.

include:First: The common form of the company’s social responsibility is of a voluntary nature. This means no legal binding and imperative obligation. Second: Close relation with the concept of persistent development. Third: The Company’s handling of such responsibility provides them with a fundamental competitive feature other than secondary characteristics. When we talk about KOC’s experience in terms of its role in serving the community, we find that such a role has been correlated with the Company since its inception. KOC always maintains close contact with the society it operates in and identifies its needs while working hard to contribute to its development efforts while also developing its capabilities and potentials.

The Company has a long history of maintaining close contact with Kuwaiti society, and it has done much to identify its needs and contribute to its development.

KOC Instagram Templates Screen examples

Fatma Taqi Senior Petrophysicist Reservoir Studies Team (Heavy Oil)

WEEK 04

KOC

IS MY RESPONSIBILITY

“

Motivating words and endless support of my leaders led to my career development

”

‫‪KOC Instagram Templates‬‬ ‫‪Screen examples‬‬

‫تصريح‬

‫‪@kocofficial‬‬

‫‪www.kockw.com‬‬

‫عقد شركةبتروفاك‬

‫وقعت الشركة مؤخراً عقداً مع شركة “بتروفاك” العالمية يتعلق بتوفير شبكة‬ ‫األنابيب الناقلة للنفط الى مراكز التجميع ‪ 29‬و‪ 30‬و‪ 31‬في شمال الكويت‪.‬‬ ‫وتولى التوقيع على العقد الرئيس التنفيذي هاشم سيد هاشم‪ ،‬وذلك بحضور عدد من‬ ‫نوابه والمسؤولين المعنيين بهذا العقد‪ ،‬فيما وقعه عن “بتروفاك” نائب الرئيس التنفيذي‬ ‫للعمليات في منطقة الخليج ساندر كاليانام‪ .‬وفي كلمته خالل الحفل الذي أقيم في المقر‬

‫‪@kocofficial‬‬

‫‪KOC IS MY RESPONSIBILITY‬‬ ‫‪Motivating words‬‬ ‫‪and endless support‬‬ ‫‪of my leadersled‬‬ ‫‪to my career‬‬ ‫‪development‬‬

‫الرئيسي للشركة بمنطقة األحمدي‪ ،‬شدد هاشم على أهمية المشروع بالنسبة لعمل‬ ‫مراكز التجميع الثالثة‪ ،‬مؤكداً ان “بتروفاك” أحد أهم شركاء نفط الكويت‪ ،‬حيث‬ ‫تمتد معها العالقة ألكثر من ‪ 15‬سنة أظهرت خاللها نجاحا ً كبيراً في تنفيذ المشاريع‪.‬‬

‫‪Fatma Taqi‬‬ ‫‪Senior Petrophysicist‬‬ ‫)‪Reservoir Studies Team (Heavy Oil‬‬

‫‪Web font‬‬

KOC Briefing forms/Questionnaire Layout template examples

PHOTOGRAPHY BRIEFING/POLICY

SOCIAL MEDIA GUIDELINES Purpose of company social media accounts

1. Target Audience

VIDEO PRODUCTION BRIEFING Policy 1.

Information Team should only post updates, messages or otherwise use these accounts when that use is

2. Photo Shooting Description

Chairman Award, Clean-up Arabia, etc.)

For instance, the Information Team may use Company social media accounts to:

*** Note: (A corporate event is an event that is already set on the Company’s annual event calendar.

•

Respond to customer inquiries and requests for help.

•

Share blog posts, articles and other content created by the Company.

•

Share insightful articles, videos, media and other content relevant to the business, but created by others.

•

Provide fans or followers with an insight into what goes on at the Company.

•

Promote marketing campaigns.

•

Promote new discoveries and other Company initiatives that are in line with the Company’s

A corporate event is an event that represents the entire Company, not just Directorates, Groups or Teams). 3.

filming to support it. The Information Team may suggest other media communication tools to be utilized. 4.

Approved videos have only two rounds of modification. Any other modifications or further treatment requests will be discarded.

Policy scope

All campaigns shall be approved and added to the Information Team calendar. The Information Team will not be responsible for any campaign that is not added prior to the start of the fiscal year.

The requesting Team shall not direct or control any stage of the production during the process except when needed.

This policy applies to all staff, contractors and volunteers at Kuwait Oil Company who use social media while working - no matter whether for business or personal reasons. It applies no matter

The requesting Team is not allowed to enter the editing studio at any time.

whether that social media use takes place on Company premises, while traveling for business or

10.

No audio or visual materials shall be produced or published externally without prior review and approval of the Information Team.

while working from home.. Social media sites and services include (but are not limited to):

All special video requests for events or exhibitions shall be added to the Information Team calendar prior to the start of the fiscal year.

implementation.

5. Confirm Exact Shooting Location/Address

The Information Team will not be responsible for video production requests added in KPIs or any other performance measurements. Video development should be removed from other Groups’ KPIs.

think of new ways to use it, and to propose those ideas to the TL Information for screening, approval and

The Information Team members have the right to judge and study the event and its impact on the Company’s image. The Information Team has the right to decide whether the event needs video

Social media is a powerful tool that changes quickly. Information Team employees are encouraged to

4. Number of Locations You Will Shoot at

Internal videos and films are only produced for major KOC Corporate Events, such as the HSSE

clearly in line with the Company’s overall objectives.

strategic objectives.

3. Photo Shooting Purpose

The main role of the team is to produce videos that promote the Company in line with the Company’s branding, and which target external audiences.

Kuwait Oil Company’s social media accounts may be used for many different purposes. In general, the

•

Popular social networks like Twitter and Facebook, etc.

•

Photographic social networks like Flickr, SnapChat , Instagram, YouTube, etc.

•

Question and answer social networks like Yahoo Answers, etc.

•

Professional social networks like Linkedln, etc. 1

11.

A focal point shall be assigned by the requesting Team to coordinate and facilitate any production needs as required.

KOC Screensaver template Screen example

Local Pride Global Reliability

KOC Newsletter Guidelines A4 Portrait Grid

KOC Newsletter Guidelines Branding Composite Theme

Fonts & Colors

Primary Colors:

Typeface used

Blue - Pantone 301 C

The Helvetica Neue family has been chosen

4 Color Process:

as the main typeface for all corporate and BTL

C: 100 / M: 67 / Y: 25 / K: 12 / Black

materials. It logically derives from the English

R: 0 / G: 81 / B: 141 /

byline of the KOC logo and has a clean look that assures stylish and consistent designs.

The Cyan blue, is complementary to corporate KOC blue and derives from the original color.

Editorial text

The amount of the Cyan blue should not exceed

Helvetica Neue Light - 8 pt - Leading 12

25% of the amount of the corporate color in the

Divider/Cover

layout.

Helvetica Neue Bold - 54 pt - Leading 60

C: 100 / M: 10 / Y: 10 / K: 0 /

Title Helvetica Neue Bold - 16 pt - Leading 19 Subjects Helvetica Neue Bold - 12 pt - Leading 14.

C 100 R0

M 67 Y 25 K 12 G 81 B 141

C 100 R0

M 10 Y 10 K 0 G 160 B 210

KOC Newsletter Guidelines Page Layout examples

Participation

KOC NEWS No. 733 (28 May to 10 June 2017)

Energy is a fortnightly newsletter published by the KOC Information Team for KOC employees

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Nam aperchi taturi officaepe sit, sequi quo ma aritibu sanditi consecto teceperum laces est, omnim earum volorepuda voluptiundes acitaspere corpor ma conse repraest reste et minctiis eatumet restione precepe ritatio te maion ra nihilit andita nonsed eliatia ndignim oloresti omnim liquia sequi ne coriae. Aspere et autem quos audigentia ped quam harum re est qui res nihil eaquia autem eum repersp eribera vene id mos parchilibus reheniti dolorerfero et il mo odit, as alictotam eictibe rnametus venis audiat aut qui voluptatur ad magnis es utemque

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Organization

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Organization

corpor ma conse repraest reste et minctiis eatumet

Deep Drilling Group Initiates â&#x20AC;&#x153;Greeneryâ&#x20AC;? Campaign

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Pediatrics Clinic at New Ahmadi Hospital Conducts Practical Experiment

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Participation

KOC Organizes 5th Sharing Best Practices Conference

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Community

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Kuwait University Students Visit KOC

Editor-in-Chief: Menahi Saeed Al-Enezi kocinfo@kockw.com www.kockw.com

enda quiam, inum num exceari bustrum volorum sintur, id mint liam, cus esti dunt ped que

kocofficial kocofficial @kocofficial

KOC Newsletter Guidelines Page Layout examples

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voluptiundes

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corpor

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sequi ne coriae. Aspere et autem

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rnametus venis

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earum volorepuda voluptiundes acitaspere corpor

ma conse repraest reste et minctiis eatumet restione

precepe ritatio te maion ra nihilit andita nonsed eliatia

ndignim oloresti omnim liquia sequi ne coriae. Aspere

et autem quos audigentia ped quam harum re est

qui res nihil eaquia autem eum repersp eribera vene

id mos parchilibus reheniti dolorerfero et il mo odit,

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voluptatur ad magnis es utemque rerum suntibus a

con cum as reicitae velibus, odit enda quiam, inum

num exceari bustrum volorum sintur, id mint liam,

cus esti dunt ped que prerum es velis aceria ipsunt

molesequam, omnisciissi a cum ilistorunt volores tinvel

int la nes molentus quo quas coriant aut am,

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teceperum

laces

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eatumet

restione

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Nam aperchi taturi officaepe sit, sequi quo ma aritibu sanditi consecto

teceperum laces est, omnim earum volorepuda voluptiundes acitaspere

corpor ma conse repraest reste et minctiis eatumet restione precepe ritatio

te maion ra nihilit andita nonsed eliatia ndignim oloresti omnim

KOC SRM Booklet Guidelines Fonts & Colors

Branding Composite Theme

Typeface used

Primary Colors:

The Helvetica Neue family has been chosen

Blue - Pantone 301 C

as the main typeface for all corporate and BTL

4 Color Process:

materials. It logically derives from the English

C: 100 / M: 67 / Y: 25 / K: 12 / Black

byline of the KOC logo and has a clean look that

R: 0 / G: 81 / B: 141 /

assures stylish and consistent designs. The Cyan blue, is complementary to corporate Cover

KOC blue and derives from the original color.

Helvetica Neue Bold - 23 pt - Leading 27

The amount of the Cyan blue should not exceed

Editorial text

25% of the amount of the corporate color in the

Helvetica Neue Light - 9 pt - Leading 10.8

layout.

Divider

C: 100 / M: 10 / Y: 10 / K: 0 /

Helvetica Neue Bold - 50 pt - Leading 60 Title Helvetica Neue Bold - 15 pt - Leading 18 Subtitles Helvetica Neue Light - 13 pt - Leading 16.

C 100 R0

M 67 Y 25 K 12 G 81 B 141

C 100 R0

M 10 Y 10 K 0 G 160 B 210

KOC SRM Booklet Guidelines Front & Back Cover example

@kocofficial

PRE-QUALIFICATION OF CONTRACTORS, MANUFACTURERS & SUPPLIER MANUAL Supplier Relationship Management Team

A Subsidiary of Kuwait Petroleum Corporation KOC Head Quarters P.O.Box 9758, Ahmadi 61008, Kuwait T. +965 23989111 C.R. 21835 F. +965 23983661

August 2017

KOC SRM Booklet Guidelines Content spread example

CONTENT

General Guidelines For Business Partners

Areas of Consideration

Categories of Works

Categories of Products

Frequently Asked Questions

KOC SRM Booklet Guidelines Inside spread example

AREAS OF CONSIDERATION CONTRACTORS • • • • • • •

Local agent may deliver the PQ application on behalf of international contractor Applicants shall allow KOC to visit their offices and Facilities to explore their capabilities Only established companies shall apply based on their experiences and capabilities Upon completion of the evaluation, KOC shall inform the applicant of the evaluation result The approval shall be granted for accepted applicants only and shall not include any parent, sister or subsidiary companies KOC will evaluate completed applications only, incomplete applications will not be evaluated until completed For New Pre-qualifications, no application will be accepted after the closing date of a Pre-qualification exercise

CATEGORIES OF WORKS Main Category

1.0

MANUFACTURERS • • • • • • •

KOC Pre-Qualifies manufacturers only (not assembler/ System Integrators/ Suppliers/ Stockiest) (unless specified). Manufacturers should have their own design, manufacturing & testing capabilities through well-organized management system. Separate Application is to be submitted for each Manufacturing facility and for each category Manufacturers should have minimum 5 years of proven manufacturing experience in the same business. Evidence of having applicable international monogram/ certifications such as ISO / ASME / API / ASNT / NB ...etc. Experience with international Oil & Gas companies are mandatory for most categories of works and products. All approved manufacturers are subject to periodical verification

2.0

EPC PROJECTS EPC of New Major Storage Tanks (100,000 Upto 500,000 BBL)

EPC of New Minor Storage Tanks and Repair Works to Existing Storage Tanks (Upto 100,000 BBL)

EPC of New Mega Storage Tanks (Exceeding 500,000 BBL)

Mega EPC Projects over US$ 1 Billion up to US$ 2 Billion

14A

Major EPC Projects of value over US$ 600 Million and up to US$ 1 Billion

14B

Large EPC Projects Of Value In Excess Of US$ 350 Million And Up To US$ 600 Million

15A

Small EPC Projects Of Value Upto US$ 350 Million

15B

Onshore Oil and Gas Pipeline Projects

Local EPC Contractors

DRILLING OPERATIONS Drilling of Shallow Oil/Water Wells, Workover and Ancillary Services

Medium Depth On-Shore Drilling Rig Services

Deep Drilling and Rig Services

43 21

Offshore Drilling Rigs Services Directional Drilling, (Unconventional)

Local Contractors Only

Old Work Category No.

Description

MWD

Local Contractors Only or Local Contractors JV with International

LWD

Services

Adapted from Other Entities

International and Local Contractors

KOC PowerPoint Presentation Guidelines Slide layout examples

Social Responsibility Various approaches exist in terms of how institutions and companies tackle the issue of social responsibility. The World Bank defines social responsibility as the commitment of institutions to contribute to development by working with staff, families and the local community and society as a whole in order to improve the standards of living in a manner which is beneficial to the economic and development interests of the community. Various approaches exist in terms of how institutions and companies tackle the issue of social responsibility. The World Bank defines social responsibility as the commitment of institutions to contribute to development by working with staff.

INSERT SUBJECT Name of the presenter

Venue location Monday, May 8, 2017

Event Sponsor /Partner

SECTION DIVIDER

The social and environmental interests SECTION DIVIDER of its operations are combined with other various stakeholders. The social and environmental interests of its operations are combined.

Various approaches exist in terms of how institutions and companies tackle the issue of social responsibility. The World Bank defines social responsibility as the commitment of institutions to contribute to development by working with staff, families and the local community and society as a whole in order to improve the standards of living in a manner which is beneficial to the economic and development interests of the community. The local community and society as a whole in order to improve the standards of living in a manner which is beneficial to the economic and development interests of the community.

www.kockw.com

Objectives of Social Responsibility The Company strives through its diﬀerent social initiatives to achieve a set of objectives which include: • Enhancement of productivity • Achievement of persistent, measurable development • Promotion of KOC as a leading international oil company • Improvement of relations with the community at large • Supporting government eﬀorts • Protection of the environment

KOC PowerPoint Presentation Guidelines Slide layout examples

SECTION DIVIDER

Social Responsibility

5 4.5

Thank you

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The Company’s social responsibility is also deﬁned as a voluntary commitment under which the Company’s plans and programs involve the social and environmental dimensions and subsequently, the social and environmental interests of its operations are combined with other various stakeholders.

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@kocoﬃcial

0.5 0

Category 1

Category 2

Category 3

Category 4

Series 1

Series 2

Series 3

www.kockw.com

A Subsidiary of Kuwait Petroleum Corporation KOC Headquarters P.O.Box 9758, Ahmadi 61008, Kuwait T. +965 23989111 C.R. 21835 F. +965 23983661

KOC Website Layout Guidelines Matrix

The size of the basic cell is 40% of height of the KOC logo on the landing page

GENERAL LAYOUT MATRIX GRID

KOC Website Layout Guidelines Branding Composite Theme

Fonts & Colors

Primary Colors:

Typeface used

Blue - Pantone 301 C

The Source Sans Pro family has been chosen as

4 Color Process:

the main typeface for KOC website. It has a clean

C: 100 / M: 67 / Y: 25 / K: 12 / Black

look that assures stylish and consistent designs.

R: 0 / G: 81 / B: 141 / Based on 1920 x 1080 px : The Cyan blue, is complementary to corporate

Editorial text

KOC blue and derives from the original color.

Source Sans Pro Light - 30 pt - Leading 48

The amount of the Cyan blue should not exceed

Home page/Subjects

25% of the amount of the corporate color in the

Source Sans Pro Bold - 72 pt - Leading 86

layout.

Main drop-down menu

C: 100 / M: 10 / Y: 10 / K: 0 /

Source Sans Pro Regular - 36 pt - Leading 70 Overview pages Source Sans Pro Semibold - 48 pt - Leading 68.

C 100 R0

M 67 Y 25 K 12 G 81 B 141

C 100 R0

M 10 Y 10 K 0 G 160 B 210

KOC Website Layout Guidelines Page elements grid guidelines

Text Frame

Company Logo

Company Name

Image Panel

External / Direct links Area Name of the Page

Site Panel

KOC Website Layout Guidelines Home page

Kuwait Oil Company

Upstream COE

Recruitment

News & Events

KwIDF

E-Business

K-Links

CPAC

E-Tendering

Staff Mail

KOC Website Layout Guidelines Navigation pages

In 1934 the Kuwait Oil Company Ltd. was established by the Anglo-Persian Oil Wellhead maintenance on BG-191, 1961. Company, now known as the British Petroleum Company, and Gulf

Kuwait Oil Company

Oil Corporation, now known as Chevron Corporation. The Company activities had extended to include exploration operations, on-shore and off-shore surveys, drilling of test wells, and developing of producing fields in addition to crude and natural gas exploration.

Upstream COE

Recruitment

News & Events

KwIDF

E-Business

K-Links

CPAC

E-Tendering

Staff Mail

‫عربي‬

KOC Website Layout Guidelines Navigation pages

Kuwait Oil Company

Upstream COE

Recruitment

News & Events

KwIDF

E-Business

K-Links

CPAC

E-Tendering

Staff Mail

KOC Website Layout Guidelines Navigation pages

HOME PROFILE WE CARE

Kuwait Oil Company

MEDIA CENTER COMMERCIAL JOIN US CONTACT US

Upstream COE

Recruitment

News & Events

KwIDF

E-Business

K-Links

CPAC

E-Tendering

Staff Mail

‫عربي‬

KOC Website Layout Guidelines Navigation pages

HOME PROFILE History Leadership Operations Research

WE CARE MEDIA CENTER COMMERCIAL JOIN US CONTACT US

History

‫عربي‬

KOC Website Layout Guidelines Navigation pages

In 1921, Sheikh Ahmad Al-Jaber Al-Sabah became the Ruler of Kuwait. A brave and resourceful 4 Sheikh Ahmad Al-Jaber AlSabah (1921-1950).jpgleader, a man of vision, Sheikh Ahmad was to steer his people through difficult times as the 1920s drew to a close. The cultured pearl industry became a serious, and ultimately overwhelming, competitor to Kuwait’s main industry of pearl diving. In spite of this, and despite a worldwide decline in trade as the 1930s began, he kept his faith in the future. This was largely because of the existence of several strange black patches of a rough bituminous substance which had long been observed in different parts of the Kuwaiti

History

‫عربي‬

KOC Website Layout Guidelines Navigation pages

HOME PROFILE History Leadership Operations Research

WE CARE MEDIA CENTER COMMERCIAL JOIN US CONTACT US

Research

‫عربي‬

KOC Website Layout Guidelines Template 2 / Basic Contains generic data (text, images, tables, video (vimeo & youtube)

Pictures / Video Frames

Text Frame

KOC Website Layout Guidelines Overview image page

Research & Development

Overview

KOC Website Layout Guidelines Template 2 A Contains HTML Tables

HTML Tables

KOC Website Layout Guidelines Text pop-up page

Research & Development Ictis alis que nitatiat libusan torrum quatianimi, voluptior asped ut maximusci sitis dolorem qui blabore rferupiene eum liqui arum re mil in poreicium repelent, consequae officip iciatem reium eatur, sus aruptatiat everita eproreptate velectur? Me sit explibe aquibus voluptustem volorio invenia doluptiam et oditibusdae aut ad eatqui id quo totat re vidusciatiis nectium quodiorepel mi, cum as exerum quatibusda id ex es rectotate velestion restorit aut quae idebit que nam incite iuntota temperia nobitia que cus dus eicimolorum etur? Umquas autem quo cusdam ditaspit quis et qui recus, omnis debita nem ulparia nobiti seque volorit empore, comnit il ilisti secte litia con rem sim accusandae exerfera diatus moditium aboribus que officat.

KOC Website Layout Guidelines Subject page

Overview

We care

KOC Website Layout Guidelines Text pop-up page

We Care A developed nation is known by its respect to humanity in terms of human health, safety and the safety of the surrounding environment. Therefore, achieving development should not be at the account of human health, safety and environment. Employeesâ&#x20AC;&#x2122; safety and health are primary requirements for achieving development in production. According to international statistics, more than 80% of incidents are caused by unsound personal behavior. Thus, being officials in charge, we should know and correct such dangerous acts and behaviors before an incident takes place. It is further our duty to keep the employees aware through intensive awareness campaigns. Our success as a company does not only depend on production boom but also on the safety of the work accomplished and preservation of employees as their safety is our top priority. Based on this corrective concept, the company issued HSEMS for the first time 1995, taking the lead in this regard.

KOC Website Layout Guidelines Navigation pages

HOME PROFILE WE CARE HSSE Awards HSE Performance HSE Projects

Overview

HSE Emissions

MEDIA CENTER COMMERCIAL JOIN US CONTACT US

We care

‫عربي‬

KOC Website Layout Guidelines Navigation pages

KOC Emissions Quarterly 2013-2014 Parameter/Q-Year

Q1 2013/2014

Q2 2013/2014

CH4 (Tons)

1,238

1,328

CO2 (Tons)

772,222

694,252

SO2 (Tons)

3,529

22,586

NOX (Tons)

2,281

2,586

CO (Tons)

1,414

1,273

VOCs (Tons)

9,016

5,285

KOC Website Layout Guidelines Template 2 B Contact page with google map and feedback form

Google Map Frame

Feedback Form

KOC Website Layout Guidelines Contact page with google map and feedback form

Name/Company

Mailing address :

London Office

KOC Head Quarters Kuwait Oil Company (K.S.C.) P.O. Box 9758 Ahmadi 61008 Ahmadi, Kuwait Telephone Exchange No. 00965 - 23989111 Facsimile No. 00965 â&#x20AC;&#x201C; 23983661 E-Mail: kocinfo@kockw.com

Kuwait Oil Company (K.S.C.) KPC House 54 Pall Mall London, SW1Y 5JH Great Britain Attention: Head of London Office Phone: 0044 - 20 7451 4700 Fax: 0044 - 17 8441 9257 E-Mail: recruitment@koclondon.com URL: www.koclondon.com

Send

KOC Website Layout Guidelines Template 3 Contains timeline

Significant Dates/Timeline

Content

KOC Website Layout Guidelines Timeline page

Significant Dates 1921 - 1950

1950 - 1965

1965 - 1977

1978 - 2006

1951 - 1953 Drilling extended to Magwa and Ahmadi ridge. Production started from the Magwa/ Ahmadi field. 1955 Oil discovered at Raudhatain in North Kuwait. 1956 Inaguration of KOC Display Center. 1959 Oil discovered at Minagish.

2006 - present

KOC Website Layout Guidelines Template 4 Contains Management images on a grid

Management

KOC Website Layout Guidelines Management page

Board of Directors

Mohammad Al Jazzaf Chairman

Abdullah Baroun Deputy Chairman

Jamal Jaafar Board Member

Waleed Al Bader Board Member

Wafa Al Zaabi Board Member

Hamed Al Alban Board Member

Hatem Al Awadhi Board Member

KOC Website Layout Guidelines Template 5 Organization chart - Tabspanel

Organization Chart / Tabs

KOC Website Layout Guidelines Tabspanel page

Organization Chart Jamal Abdulaziz Jaafar - Chief Executive Officer Essam Nasser Al Houti - Deputy CEO (Major Projects & Technical Services Directorate) Menahi Al Anzi - Deputy CEO (Exploration & Gas Directorate)

Name Surname Family - Title Name Surname Family - Title Name Surname Family - Title Name Surname Family - Title Name Surname Family - Title Name Surname Family - Title

Ismael Abdulla Abul - Deputy CEO (West Kuwait Directorate)

KOC Website Layout Guidelines Template 6 Publications, News, Book with links to individual posts.

Filter By Year

Publications/News/Books

Filter By Month

KOC Website Layout Guidelines News & Events search page

News and Events

Filter By Year

Filter By Month

15/01/2017 KOC Holds Safe Driving Campaign

25/12/2016 Ahmadi Governor Tours Ahmad Al-Jaber Oil & Gas Exhibition

14/12/2016 SPE International Heavy Oil Conference & Exhibition

08/08/2016 KOC/SHELL CTR Review visit to Shell Rijswijk

21/03/2016 KOC Hosts Think-K Initiative

10/03/2016 CEO Visits Ahmadi Hospital

21/01/2016 Task Force Technical Workshop with “Shell”

05/01/2016 Oil Sector Learning and Development Strategy Launched

27/12/2015 National Assembly Holds Open Day at Subaihiya Oasis

08/12/2015 KOC is participating in IPTC in Doha

KOC Website Layout Guidelines News & Events library page

News and Events

Filter By Year

10/03/2016 CEO Visits Ahmadi Hospital In what has become a Company tradition on the occasion of Kuwait’s National and Liberation Day holidays, KOC’s senior officials, headed by CEO Jamal Jaafar and DCEO (Administration & Finance) Saad Al-Azmi, visited Ahmadi Hospital recently to check on the status of patients receiving treatment there. The visiting delegation was accompanied by Ahmadi Hospital Director Dr. Emad Al-Awad. During the visit, Jaafar confirmed that the Company spared no effort in providing the best health care for patients in the hospital. The CEO’s visit reflects the Company’s interest in sharing the joy of national celebrations with patients who unfortunately have to be away from their families because of their illnesses. In addition, gifts were presented to the patients during the visit.

Filter By Month

KOC Website Layout Guidelines Press releases search page

Press Releases 26/05/2013 KOC wins two prestigious international HSE awards

23/03/2013 KOC Celebrates Earth Hour

10/03/2013 KOC Publishes Childrenâ&#x20AC;&#x2122;s Book

28/02/2013 KOC Management Visits Ahmadi Hospital

Filter By Year

Filter By Month

KOC Booth

Plan

KOC Booth

3d Perspective General View

kockw.com