Technical Qualifications
Kuwait City Sharq, 28 Jaber Al-Mubarak Street, Khaleejia Tower, 9th floor T. +965 222 85 900 F. +965 222 85 901
Beirut Mar Mikhayel District Nahr Street Il Risveglio Bldg, 7th Floor T. +961 1 44 55 39 www.pad10.com
Kuwait City Sharq, 28 Jaber Al-Mubarak Street, Khaleejia Tower, 9th floor T. +965 222 85 900 F. +965 222 85 901
Beirut Mar Mikhayel District Nahr Street Il Risveglio Bldg, 7th Floor T. +961 1 44 55 39 E. info@pad10.com www.pad10.com P.O.Box 68364 Keifan 71964 Kuwait
www.pad10.com
Content 4
PAD 10 Capability
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Structure and Work Process Diagram 
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Staff Chart
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PAD 10 Set up
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3D Printing
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PAD 10 BIM Adoption
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Curriculum Vitae Naji Moujaes Konstantin Assenov
PAD 10 Capability
PAD10 is an interdisciplinary architectural design firm that hosts creative minds in the fields of architecture, interior design, and graphic design. Our cross-disciplinary practice emerges from a belief that spatial and visual communications operate in unison rather than in mutually exclusive spheres; our continuous experimentation with multiple perceptual fields weave a culture in the becoming. PAD10 is involved in many prestigious projects such as the architectural, landscaping, interior design, and branding of the Pearl Marzouq mixed-use complex (40,000sqm), the renovation of BOT projects (Souq al-Kuwait and Souq al-Kabeer) and many prestigious high-end private residences. PAD10's insight and interaction with Kuwait’s cultural scene is documented by the 'the Kulture Files', a quarterly pamphlet it curates and circulates. PAD10 has collaborated with many local and international consultants to deliver projects of excellence. As design architects, PAD10 collaborated with SSHI and SQC as local consultants, with Farouqi as structural engineering consult- ants, and with Aedas and Davis Brody Bond New York as interna- tional consultants. PAD10 was established in Kuwait in 2009. PAD7 was established as satellite office in Lebanon in 2014. Our international experience and personal commitment, coupled with our belief that excellence and uniqueness lies within a genuine understanding of our clients brief, are demonstrated in PAD10’s portfolio.
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Cultural Pamphlet Kulture Files Cultural Events Calendar
Websites Social Media Copy Writing Company Profiles Magazines Engineering Consultants Contractors
Local Consultants
Architecture
International Consultants
Urban Design
Exhibitions & Interiors Contractors
Landscaping
Horticulturalist
Furniture Design Interior Design Exhibition Design
Printing Press
Product Design Press Design Reused Matter
Print Matter Graphic Design Logo Design Web Design Web Development
Outdoor Media Print Media
Advertising Agencies
Branding Corporate Identity Advertising Marketing Plan
PAD10 Specialization Spheres and Past Collaborations
Social Media
Structure and Work Process Diagram 
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PRINCIPAL ARCHITECT
Intermed. Architect
3D Vislzr/ CAD DRFT.
ADVERTISING
ARCHITECTURE
Staff Chart
PRINCIPAL ARCHITECT
MARKETING MANAGER
Assistant MKTG
English Copy Writer
3D Vislzr/ CAD DRFT.
3D Vislzr/ CAD DRFT.
WEB MEDIA
Junior Architect
Art Director
Int. Graphic Designer
Art Director
Int. Graphic Designer
Art Director
Junior Gr. Designer
Junior Gr. Designer
ADMINISTRATIVE
BRANDING / GRAPHIC DESIGN
CREATIVE DIRECTOR
Web Designer
Web Developer
STUDIO MANAGER
Assist. Manager
Accountant
Model Maker
Janitor
Messenger
PAD 10 Set up
The PAD10 corporate network consists of three domain controllers (Windows 2008 R2 std), one exchange server (Exchange 2010 with SP1 and DigiCert SSL), and one Share Point server (SharePoint 2010 foundation) used to track job details such as start of job, completion and job status. In addition to this, the network has a centralized file server where jobs are created automatically via software and centrally managed. This server gets backed up to a backup server running Veeam Backup & Replication System. High Availability and Business continuity structure deploys by running the Systems IT infrastructure on a virtual environment as well as the physical environment; a real time replication on the servers provide us with zero down time in case of any hardware failure on the servers. Employees at PAD10 have the latest Apple Mac Systems, Dell XPS systems and Dell Business systems. The office is equipped with a 3D state of the art Z-Corp printer for rapid prototyping and 3D model printing, a plotter and a Xerox Color MFP (Multi-Function Printer); all connected to the staff network. The telephone system runs on CISCO IP telephony with DID (Direct Inward Dialing) features. The entire network is protected by FortiGate Firewall, (front end) and all the PC systems are installed with Symantec End Point Protection suite. The core network runs on 1000 Mbps switches. The network is maintained by a specialized IT team and troubleshooting is mainly carried out via remote assistance over the Internet/ VPN/ physical visits. For communication, PAD10 has installed in place MS Email exchange server, and a programmed FTP application that is customized for unique clients/jobs with unique access for files transmittals. PAD10 is proud to have licensed and certified users of ArchiCAD, a leading BIM (Building Information Modeling) solution. Additionally, PAD10 has licensed AutoCAD 2015, MS Office 2013, and Adobe CC 2015 software.
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3D Printing
PAD10 has one of the latest 3D printing machines that can depend on. The ZPrinter z350 is part of the ZPrinter family of 3D Printers that are the fastest and rapid prototyping machines in the world. Office friendly and easy to use makes it possible to build high quality mockups in a very short period of time.
PAD10 incorporates the latest BIM (Building Information Modeling) software, namely ArchiCAD 20, to implement on any given project which is feasible to the client, architect and engineers.
PAD 10 BIM Adoption
The 3D package assists in better developing a single building in a virtual environment which replicates real world conditions and very quickly and very accurately build a 3D prototype of the building during various stages of the design process and at each stage more details and accuracy is added to the model. The BIM ArchiCAD model complimented by powerful hardware and highly experienced BIM-user architects to fully exploit the technical benefits of the software and implied values of the project. The software allows in better communicating the design process to the client and various consultants in walk-thru gamelike format with ease into 2D AutoCAD drawing. This process enables architects, clients, engineers and other consultants to better understand the implications of various aspects in their preferred medium.
ArchiCAD Quick Energy Evaluation (Energy Demand Calculation) 1
2
3
Conceptual Design Stage
Detailed Design Stage
Design Documentation Stage
EcoDesigner STAR Standard Compliant Energy Analysis (Full Energy Performance Analysis)
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BIM Archicad offers the following advantages over the traditional CAD software: 1. Dynamic Energy evaluation with the integrated ArchiCAD Ecodesigner. • Environmentally: With kit-of parts façade design approach, complemented by recent “integrated eco-designer technology” into BIM software used by PAD10 on the project, energy analysis on building performance is integral from early on in shaping the project’s facades and specifying their physical properties. Using the greenest BIM solution in the market today, we will enable dynamic energy analyses early on in the design process to provide full energy performance on the project, based on standard compliant technology. This will be an asset to the design and construction teams, and foremost to the Owner.
3. Precise quantity surveys with brand new model base junction technology goes into detail which economizes significantly on material quantities • Economically: The Owner is given the opportunity to have the project executed in 3 phases, whereby each entity can function separately and once complete, they function as one, knitted by the landscape and public amenities. Additionally, during the design development process, recent “model base automatic junction technology” in BIM software used by PAD10, goes into the detail of how the different elements of the building come together quantifying each and every material with significant reductions and savings on time and cost from traditional QS practices.
2. The information can be translated to the client as a friendly client interface game like scenario which can be viewed on various mobile platforms such as Apple IOS and Android, also using Windows or OSX using BIMx.
4. Documentation can be simultaneously generated during the design process. The BIM model can be exported to each in his/ her preferred medium as data (.xls), drawing (.dwg), 3D model for rendering as a movie, all centered back to the real virtual model.
Naji Moujaes Mr. Naji Moujaes is principal architect and founder of PAD10. Mr. Moujaes is instrumental in maintaining a level of excellence in the multidisciplinary setup of PAD10, akin to his practice in New York for the past decade and training in Japan and Italy. Mr. Moujaes was recently awarded the AIA Presidential Citation as an ‘Architect of Healing’ in Washington DC, following his role as Design Architect for the World Trade Center Memorial Museum (2015 AIA Architecture and Interior Honor Awards). An examination of the role of landscape in architecture, interior in slipping outwards, and stretching the public sphere without compromising privacy are thresholds of interest in shaping projects in which he is involved. The WTC memorial in NYC, Al-Montazah resort masterplan in Sharm Al-Shaikh, the Beirut Marina waterfront project in Lebanon, and the Pearl Marzouq mixed use project involve simultaneous operations of architecture to multiple users, where a destination is created out of a place. Mr. Moujaes’ previous experience includes also Valeo factory in São Paulo (Winner of AIA New York State Design Award 2007) and Human Rights in China at the Empire State Building (Winner of 2005 AIA New York Chapter Design Award), both built. He has been recognized internationally by numerous awards, publications and exhibitions for quality and excellence in design. He is a recipient of the prestigious 2002 Young Architects Forum Award and the 2010 Emerging Voices by The Architectural League of New York, Shinkenchiku Japan Architect (JA) honorable mention and AIA First Honorable Mention in the Competition for a ‘Center for Czech Architecture, Prague’. He also won the Arab Cultural Center vision competition organized by Mosaic Foundation in Washington DC.
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Projects and interviews have been featured in Volume Magazine, Architectural Record, Metropolis Magazine, Praxis, The Architect’s Newspaper, The New York Times, L’Architecture d’Aujourd’hui, Japan Architect, Bidoun Magazine and World Architecture. He has served as jury member on The Architectural League of New York’s 2006 Young Architects’ Forum, themed Instability; and for the NYFA (New York Foundation for the Arts) 2006 Architecture/ Environmental Structures. He served as a critic on design juries at Columbia University, Pratt University, Parsons School of Design, Cornell University, Yale University, and PennDesign. Mr. Moujaes also taught design studios at Cornell University and UPenn.
Education § §
Southern California Institute of Architecture, Vico Morcote – Vico Morcote (Switzerland) & Los Angeles (USA) Master of Architecture (MArch II) American University of Beirut Bachelor of Architecture (Winner of Areen Award for Excellence in Design)
Professional Affiliations § § §
American Institute of Architects (AIA), Associate Member Kuwait Society of Engineers Registered Architect – Lebanese Order of Architects and Engineers
Awards § AIA Architecture and Interior Honor Awards for WTC Memorial Museum. § AIA Presidential Citation Sep. 11 Memorial Museum, 2012. § Emerging Voices by the Architectural League of New York, 2010. § AIA New York State Design Award for Valeo SP, 2007. § AIA First Honorable Mention for Czech Arch Center, 2005. § Mosaic Foundation First Prize for Arab Cultural Center in DC, 2004. § AIA New York Chapter Design Award for HRIC, 2003. § Young Architects Forum Award by The Architectural League of New York, 2002. § Shinkenchiku Japan Architect (JA) honorable mention, 2001. § Areen Award for Excellence in Design, 1996.
Notable Projects
National September 11 Memorial & Museum at the World Trade Center New York, New York National September 11 Memorial As Associate Architect, Davis Brody Bond Aedas is executing the full design of the World Trade Center Memorial site, from the competition scheme designed by Michael Arad and Peter Walker. National September 11 Museum Design Architect Design of a 125,000 sf (11,610 sq m) interpretive museum situated below the Memorial, dedicated to the tragic attacks on the World Trade Center. The Museum will display historical features of the site and incorporate artifacts, as well as serve as a repository for the unidentified human remains. Valeo Security Systems Design Architect Guarulhos, São Paulo, Brazil Design of a new 180,000 sf (16,720 sq m) security system assembly facility containing manufacturing space, laboratory/ research space, and administrative and support areas. Unibanco Headquarters Expansion Competition São Paulo, Brazil Project Architect Competition for design of a 223,000 sf (20,720 sq m) expansion to an existing 250,000 sf (23,230 sq m) bank headquarters, uniting elements of business, culture and nature. The program included a lobby concourse linking all elements of the project with direct access between tower cores, theater, office space, and restaurant, with the complex located in a park-like setting. Human Rights in China Headquarters, New York, New York Project Architect Design of a new 3,500 sf (325 sq m) headquarters with walls made of moveable library shelving for multiple configurations,
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allowing for a flexible and easily transformable workspace able to accommodate the client’s multiple uses. Jumeirah Cultural Center Dubai, UAE Partner-in-Charge Design of a park and cultural center, to serve the newly developed Jumeirah Village South. The project negotiates between architecture and landscape to create a cultural crescent at the intersection of two landscapes: the lake and the park. Czech National Library Prague, the Czech Republic Partner-in-charge A national and cultural emblem overlooking the Vltava river and adding to Prague’s preserved silhouette, the national library is a footnote in the rich history of the Czech identity. Its sole function is to retain knowledge and provide a place to harvest and debate it. The design of the library, with five individual wings, provides a central space that connects diagonally the different wings and vertically a formal entrance on the ground to a park stroll, an extension of the roof. The Criminal Investigation Headquarters Al-Surra, Kuwait Partner-in-Charge The CIB massing mediates between the monumentalism typical of a governmental building, forming an urban gateway to the ministries area, and the low residences to the back. This urban threshold dynamically ramps up from the flat desertscape to become a building-canopy shading a reflecting pool with common-use pavilions. Four Films Printing Factory Sabhan, Kuwait Partner-in-Charge A printing factory, located on a corner site, unfurls its roof to capture the only possible north light. Its south main facade is punctured with deep openings of the corner office window and a cantilevered entrance wedged out from the corner of the white concrete box. The design successfully overcomes the limitations of the site to create a vertical work flow.
Pearl Marzouq Ras Salmiya, Kuwait Partner-in-Charge The retooling of Pearl Marzouq examines reprogramming access and open spaces, landscape design, interior design, and architectural renovation. The project will be an overlay rather than an erasure of a modern architectural icon. Beirut Marina (Mixed-use Development) Beirut, Lebanon Partner A mixed-use project composed of a one-storey retail strip which stretches along the marina dock and is tucked underneath the corniche walk. The latter spans above the cafes and restaurants, overlooking the marina and elevates gradually above the chalets complex underneath, jotting into the Mediterranean and wedged in between the marina and the new city landfill.
Johnny Salman a principal architect at PAD10, has garnered hands-on design knowledge that is an asset to the team of architects he leads; he is capable of developing design ideas from conception to detailed execution. The variety in the scale of projects he worked on, from design to design-build, makes him knowledgeable in a wide range of services in and around the architectural profession. Mr. Salman has worked on large-scale seafront developments and ideas of sustainability related to man-made island cities and the extreme demands of the climate in the United Arab Emirates and the Gulf region. He has also designed unique, tailored building programs, which incorporated various standards of accommodation, food and beverage offerings, entertainment, leisure and spa activities. Mr. Salman is Principal Architect of two projects included in the Phaidon Atlas of Contemporary World Architecture (Best 1000 projects in the world; 1997-2004). His projects have been also nominated twice for the Aga Khan Award for Architecture: the 2004 cycle and the 2007 cycle (current). His projects with Raed Abillama Architects (RAA) in Lebanon have been published in various magazines including Wallpaper, Architecture+, Residences and DECO.
Education § American University of Beirut § Bachelor of Architecture § Professional Affiliations § Registered Architect – Lebanese Order of Architects and Engineers (no. 20606) § Society of Engineers – United Arab Emirates (no. 15958)
Awards § §
Nominated for the Aga Khan Award for Architecture, 2004. Nominated for the Aga Khan Award for architecture, 2007.
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Notable Projects
Dubai Waterfront Crescent Islands Dubai, UAE Senior Architect This development is six offshore large-scale mixed-use island developments with a total land area of 21 million sq m and a total GFA of 10 million sq m. Development involves tackling various modes of transport and support facilities whilst creating a signature habitat. Mixed Use Airport Development Dubai Dubai, UAE Senior Project Architect A hospitality focused project incorporating three hotels (3, 4 and 5 star), a generous hospitality hub, conference facilities, spa and wellbeing centre, restaurants, bars, clubs, ballrooms, office facilities and serviced apartments. Conceived around a central oasis, the 100,000 sqm project tackles the complexities of successfully combining multi-rated hotels around a shared public realm. ZEK17 Private Residence Dbayeh, Lebanon Principal/Design Architect (Design, design development, tender documents preparation, execution/ shop drawings preparation, and site supervision) This single family house is essentially a renovation and extension of an existing war-ravaged house. It plays on the narrative of the old and new both on the programmatic and architectonic levels. AWB 654 Residential Building Beirut, Lebanon Principal/Design Architect (Design, design development, tender documents preparation, execution/ shop drawings preparation, and site supervision) This is an 8 storey residential building in Beirut. Brings light into the entrance of the house splitting the building mass into two. Bedrooms and living rooms are manifested in different types of openings adding onto the characters of the two masses.
Le Comptoir-Wine Shop (Design-Build) Beirut, Lebanon Principal/Design Architect (Design, design development, shop drawings and site supervision) This project represents an architectural approach to an interior project where wine bottles both empty and full are integrated into the various installations. ABC Dbayeh Renovation Project Dbaye, Lebanon Head of Architecture/ Renovation Project Manager The project involves the renovation/ expansion of the ABC Dbayeh Department store and its transformation into a mall. This required the completion of the department renovation through the addition of a dedicated Cosmetics Department to act as the new store front. It also required restructuring of the existing 16,000 sq m store and the addition of 10 cinema theatres as well as 11,000 sq m of retail area. The core project documents preparation involved the design management of a local Architectural practice. On the exterior, the project involved liaising with a New York based design office to finalize all documentation related to volumetric, skin and roof.
Konstantin Assenov Mr. Konstantin Assenov Ivanov has over 30 years of experience in the field of Advertising and Visual Communication. His expertise spans commercial logo and typography design, illustration art, signage, digital photography and graphic design. As the creator of over 200 logos, half of which were designed in Kuwait, he offers a significant insight into the commercial design sphere in the region. Mr. Ivanov has won both international and local awards for his creativity, including the Gold and Silver award from KAAA and five International Summit Creative Awards. In his capacity as Creative Director at PAD10, Mr. Ivanov has worked on a wide range of projects; including branding campaigns for globally recognized brands and retail outlets.
Education § §
National Academy of Fine Arts, Sofia Master of Fine Arts and Graphic Design
Professional Affiliations § § § §
Member of IAAA – Kuwait Chapter Member of the Union of Bulgarian Artists Member of the European Association of Artists Member of the Judging Committee for American University of Kuwait’s Capstone program since 2008
Awards § § § § §
Kuwait Arabic Advertising Awards Gold Winner for calendar design, 2007. Kuwait Arabic Advertising Awards Silver Winner for print ad, 2007. Summit International Awards Silver Winner for logo design, 2009. Summit International Awards Bronze Winner for logo design, 2009. Summit International Awards Silver Winner
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for print ad, 2008. Summit International Awards Silver Winner for logo design, 2008. Summit International Awards Bronze Winner for logo design, 2008. Corporate Social Responsibility (CSR) Award from the CSR Award Assembly, Kuwait, 2008.
Notable Projects Fasttelco Creative Director Designed signages, icons, and executed advertising campaigns Volkswagen Creative Director Designed and executed advertising campaigns Porsche Creative Director Designed and executed advertising campaigns Ali Abdulwahab Creative Director Designed and executed advertising campaigns Trafalgar Creative Director Designed and executed advertising campaigns Coolex Creative Director Designed and executed advertising campaigns
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