HelloWorld #เพ่อื นค่คู ดิ มติ รเงนิ ลา้ น
PROBLEM ? Pain point 1
Restaurant buy by themselves
2
Restaurant order to many stores
PROBLEM ? Pain point 1
Restaurant buy by themselves
2
Restaurant order to many stores
/veg - geat/
VEGEAT Delivery
“
VEGEAT Delivery Solution
VEGEAT makes buying ingredients easy for the restaurants. Every morning, VEGEAT will send the raw ingredients selected by an expert to the restaurant.
Restaurant
VEGEAT
Fresh Market
VEGEAT Delivery
FEATURES
Features SERVICES
1
Daily-Delivery
2
Fast-Delivery
APPLICATION
4
VEGEAT Application
3
Process Food
VEGEAT Delivery Features 1. SERVICES
1
Daily-Delivery
2
Fast-Delivery
3
Ingredient Processing
Features 2. APPLICATION 4
แครอท 20 ต้น สันคอหมู 10 โล
Generated Order By AI
VEGEAT Application
$ Daily Food Rate
GPS Tracking
Order Analysis
VEGEAT Delivery Business Strategies
Fresh & High Quality
Reasonable Price
Various channels
$
Badge
Refund Reclaim
Expert Employee
VEGEAT Delivery
REVENUE MODEL
VEGEAT Delivery Revenue Model
Daily-delivery cost
$
Fast delivery cost
Ingredient processing cost
VEGEAT Delivery Revenue Model
Daily-delivery cost
Fast delivery cost
$
Ingredient processing cost
VEGEAT Delivery Revenue Model
Daily-delivery cost
Fast delivery cost
Ingredient processing cost
$
VEGEAT Delivery
SWOT ANALYSIS
S STRENGTHS
VEGEAT Delivery •
We control food quality, so it is guaranteed to be the best.
•
Fast Delivery that guarantees fastness (Faster than competitors)
•
Ease of use of application suitable for any age
•
Cash on Delivery which is our customer preferred method from our interview
VEGEAT Delivery
W WEAKNESSES
•
Area of delivery service is limited.
•
Less Branch
•
Use a lot of fund
O OPPORTUNITIES
VEGEAT Delivery •
It’s a business that need to be daily service.
•
There are a lot of restaurant in Thailand.
•
The restaurant industry grows at around 8.5% from last year (https://www.wongnai.com/business-owners/thailand-restaurant-trend-2018)
T THREATS
VEGEAT Delivery •
Fuel cost are too expensive and fluctuate.
•
Markets are available in almost every place.
•
Target customer don’t know much about technology.
•
Ingredient can’t preserve for a long time.
VEGEAT Delivery
COMPETITOR ANALYSIS
VEGEAT Delivery COMPETITOR ANALYSIS
Srisommai
Direct Competitors
Indirect Competitors
Focus on delivery
Focus on front store
Competitors Kindee Meepak
•
The company has only one main branch.
• • •
Open for 40 years
• •
iFresh
• •
Open for 10 years Have huge amount of products.
SongSod
•
Have “Ingredients Selector” for product choosing
Delivered using cooling car
•
•
Can deliver to Bangkok and near by province
Received product from trusted store
•
Can choose appropriate time to deliver
Created a credit system for favorite customer
•
Guarantee safety wrap
Doesn't have daily delivery Doesn’t Update information in website
Competitors Kindee Meepak
iFresh
• •
Open for 10 years
Delivered using cooling car
•
Can deliver to Bangkok and near by province
•
•
The company has only one main branch.
• • •
Open for 40 years
• • •
SongSod
•
Have “Ingredients Selector” for product choosing
Received product from trusted store
•
Can choose appropriate time to deliver
Created a credit system for favorite customer
•
Guarantee safety wrap
Have huge amount of products.
Doesn't have daily delivery At least 1000 baht per deliver Fixed time delivering (the next day after paying)
Competitors Kindee Meepak
iFresh
• •
Open for 10 years
Delivered using cooling car
•
Can deliver to Bangkok and near by province
•
•
The company has only one main branch.
• • •
Open for 40 years
SongSod
•
Have “Ingredients Selector” for product choosing
Received product from trusted store
•
Can choose appropriate time to deliver
Created a credit system for favorite customer
•
Guarantee safety wrap
• •
Delivered using Motorcycle
•
Doesn't have products stock
Have huge amount of products.
Use a lot of time for each delivering (1-3 hours)
Competitors Srisommai
Songpak
•
The company has only one main branch.
•
Created certificate to guarantee safety
•
Has a partnership with TESCO LOTUS
•
Use grade A products only
•
Have many kinds of delivery (car/truck)
•
Can deliver to Bangkok and near by province
• • •
Doesn't have daily delivery Doesn't have an application Usually sells to the department store (not focus on other customers)
Competitors Srisommai
Songpak
•
The company has only one main branch.
•
Created certificate to guarantee safety
•
Has a partnership with TESCO LOTUS
•
Use grade A products only
•
Have many kinds of delivery (car/truck)
•
Can deliver to Bangkok and near by province
• • •
Doesn't have daily delivery Doesn't update the website Doesn't show how to buy products in website (calling only)
Competitor Analysis VEGEAT
SongSod
30 min
1-2 hrs
iFresh
Kindee Meepak
Daily Delivery
Fast Delivery Ingredient Processing
Certifying Badge
Application
(null)
Songpak
Srisommai
Competitor Analysis VEGEAT Ordered by AI (Application)
GPS Tracking (Application)
Paid by Cash on Delivery
Kind of Vehicle to delivery
Front Store
SongSod
iFresh
Kindee Meepak
Songpak
Srisommai
VEGEAT Delivery
CUSTOMER INTERVIEW
CUSTOMER INTERVIEW
Pitching Version
New Version
Pain •
Owner’s Restaurant have to buy ingredients buy themselves
•
Owner’s Restaurant have to buy ingredients buy themselves
•
Some of them have to order many stores.
CUSTOMER INTERVIEW
Pitching Version
New Version
Target Customer •
small to medium made-to-
order restaurants
•
Medium to Large made-to-
order restaurants
•
buy a lot of ingredients each day
•
buy a lot of ingredients each day
•
Restaurants in Bangkok & Perimeter province
•
Located near university
CUSTOMER INTERVIEW
INSIDE CUSTOMER
•
Some Restaurants need to buy the ingredients up to 60 kilogram per day.
•
Most of them prefer quality over price.
•
•
•
Some of them have to prepare restaurant up to 4 hours before opening They have the income around 10,000 per day.
Many of them are interested in VEGEAT and one of them want to join our team
VEGEAT Delivery
Business Model Canvas
Business Model Canvas
WHAT?
KEY VALUE
Convenient in buying ingredient
Get Fresh, Quality and Suitable Price
Business Model Canvas
WHO?
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS Owner of made-to-order restaurants Medium to large restaurant Total income about 10,000 Baht per day
CUSTOMER CHANNELS
Use many ingredient’s type and quantity in a day
Located near Universities or College which a lot of customer
Business Model Canvas
WHO?
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
Membership, Gather point
Owner of made-to-order restaurants
Customer Service Medium to large restaurant
Chat Bot
CUSTOMER CHANNELS
Total income about 10,000 Baht per day Use many ingredient’s type and quantity in a day
Located near Universities or College which a lot of customer
Business Model Canvas
WHO?
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
Membership, Gather point
Owner of made-to-order restaurants
Customer Service Medium to large restaurant
Chat Bot
CUSTOMER CHANNELS Website Application Facebook, Line Face-to face (Direct Sale)
Total income about 10,000 Baht per day Use many ingredient’s type and quantity in a day
Located near Universities or College which a lot of customer
Business Model Canvas
HOW?
KEY PARTNER
KEY ACTIVITIES
Makro KasetPrice Logistic partner Merchants in fresh market
KEY RESOURCES
Business Model Canvas
HOW?
KEY PARTNER
KEY ACTIVITIES
Makro
Prepare ingredients from fresh market
KasetPrice
Delivery ingredients to restaurant
Logistic partner
Consistently Communicate with customers
Merchants in fresh market
KEY RESOURCES
Business Model Canvas
HOW?
KEY PARTNER
KEY ACTIVITIES
Makro
Prepare ingredients from fresh market
KasetPrice
Delivery ingredients to restaurant
Logistic partner
Consistently Communicate with customers
Merchants in fresh market
KEY RESOURCES Logistics Resources Warehouse Employee
Research Team
Dev Team
Sales Team
Business Model Canvas
HOW? COST STRUCTURE Logistic cost
App Development
Utility Cost
Human Resources cost
Web Development
Initial cost of ingredients
Ingredient’s Storage (Freezer)
REVENUE STREAMS
Business Model Canvas
HOW? COST STRUCTURE Logistic cost
App Development
Utility Cost
Human Resources cost
Web Development
Initial cost of ingredients
Ingredient’s Storage (Freezer)
REVENUE STREAMS Daily Delivery Cost
Fast Delivery
Ingredient Processing
Q&A #เพ่อื นค่คู ดิ มติ รเงนิ ลา้ น