Hypothesize Needs
Validate Hypothesis
Resource Selection
Map Solution
Listen. Conduct research and interviews to determine needs
Learn through market analysis, segmentation and testing.
Identify champions, resources, & platforms to achieve objectives.
Implement social media strategy following dynamic action plan.
Group A
Group B Establish benchmarks, determine sentiment
Locate ideal consumer. Determine their needs.
Champions
Expand viral marketing capabilities.
Achieve value objectives and refine as needed.
Constant measurement and analysis turns data into ac1onable informa1on for quick and informed decisions.