In the Closet: Product Catalogue by Padma Raj Keshri

PRODUCT CATEGORIES ABOUT

In this landscape of

Why did we go organ-

pesticides and fertilizers,

Cluttered contempo-

ic?

and build biologically

The mundane gets to

rary knitwear we pres-

you… sooner or later.

ent the freshness from

Because everything

the house of Closet

else seemed too short-

Organic cotton is grown

The bleak landscape

Clothing . Introducing

sighted.

without the use of toxic

and the shades of Grey

‘ IN THE CLOSET ’,

encompass your

The chique , casual and

The less chemicals in

cides and synthetic

thoughts … the fashion

chromatic approach to

our

fertilizers.

is reaching it’s chromat-

your must haves.

Environment and in our

diverse agriculture.

and persistent pesti-

bodies the better

It is time we deliver

The cent percent

chance the human

responsible fashion !!!

The spirit searches for

organic offering

race has to survive.

the alternates to

launching soon, to

quench it’s longing.

quench your fashion

According to the

desires.

Organic Trade Associa-

ic nemesis…

Look around and you

tion organic cotton is

see obsolete derivatives

grown using methods

of labels devoid of the

and materials that have

serendipity; the thirsty

a low impact on the

soul awaits and you are

environment.

forced to question the clichéd wardrobe you

Organic production

have.

systems replenish and maintain soil fertility, reduce the use of toxic and persistent

BRAND PHILOSOPHY KEY TO RESPONSIBLE FASHION

DESIGN STRATEGY

THE GREEN PROPOSITION

DIFFERENTIATORS:

The design team works

SEGMENTATION /

Eco friendly & GOTS

The logo “Green Color

on the inspiration from

TARGET :

certified Green Line

key” synonyms with the

the latest fashion fore-

“Eco organic” brand all

cast and trends from

of us should have in our

International runway

closet.

collections.

ADVANTAGES WE BRING FORTH: Ability to produce intricate designs.

Gender: Male

Fast Fashion. Technical knowhow.

Age Group: 15-35

POSITIONING Eco Friendly Fashion.

The key to the socially

PROCESS

Urban/Suburban

Organic Chique Casual Fashion.

responsible fashion. The team is committed The key to change the

to create the best

way we think & dress up

quality.

daily. 100 % Organic GOTS certified yarn in all our products. All fabrics are Knitted on German computerized machines & stitched on the BCI Lines. All the garments are washed thrice with Bio

Tier 1 & 2 Cities Sub Premium

BRAND PHILOSOPHY INNOVATIONS

DYEING: Quality & biodiversity &

RECYCLED POLYESTER:

In our effort to develop

it also protects the air &

Eco friendly products,

water.

Polyester is one of the

we use dyes which do

worldâ&#x20AC;&#x2122;s most widely

not contain heavy

To ensure its high quality

used fibers, But unfortu-

metals, formaldehyde &

standards:

nately, it is made from

any kind of pesticides.

ORGANIC COTTON

be certified by an accredited indepen-

coming up with this innovative garments

Organic cotton are the

dent organization,

using recycled polyes-

purest form of cotton.

which verifies organic methods are used to

ter. It is grown without the TENCEL & MODAL:

Regular Cotton Farms

Chemicals have not been used for more than 3 years

Chemicals are currently in use.

Organic Fertilizers

Chemical Fertilizers

Pest Hunting Insects

Chemical Pesticide Chemical Herbicide

Hand Weeding

Defoliant

Grown in Mixed Crop Fields

Single Crop Field

Organic cotton has to

non renewable resources. That is why we are

Organic Cotton Farms

use of any pesticides, fungicides,herbicides,

Tencel is a natural fiber,

Sewage Sludge, Irradia-

engineered from the

tion or genetic engi-

wood pulp of eucalyp-

neering.

tus tree.

cultivate cotton.

Mild Hydrogen peroxide used as a natural Whitening & disinfectant agents

Instead of these toxic Modal is made in the

chemicals,Organic

same manner but from

farmers use natural

the cellulose of beech

alternative methods &

tree.

tools to enhance soil

Final Result: Organic Cotton

Final Result: Natural Cotton

PRODUCT CATEGORIES CREW & V-NECK T-SHIRTS

POLO T-SHIRTS

SWEAT SHIRTS

SHORTS

OUTERWEAR

Polo t-shirts with a

The cozy winter wear is

The shorts are made

Crafted from 100 %

In The Closet offers a

ribbed collar & slits on

made from cotton

with comfortable fab-

cotton, this fabulous

wide range of exquisite-

the sides are must have

fabric features every-

rics which are designed

Category offers great

ly fashionable T-shirts

in the wardrobe.

thing with supreme

for casual looks & com-

amount of comfort all

comfort, an outstand-

fort look for the young-

day log.

Cut for a slim fit to give

ing fit & a design that

sters.

you an amazing fit.

will complement all the

tailored from 100 % cotton. The Half Sleeve T-shirt

casual outfits.

This category is fully The products are de-

designed for 100 %

will surely offer you total

The Casual t-shirt also

signed with lot of exper-

comfort for body & day

comfort & style for men

comes with an embroi-

imental washes & em-

to day activities.

with a dash of charm &

dery on the chest & the

broideries.

attitude.

sleeve, enhancing the

It consists of all kind of

modern & fashionable

features which is liked

dressing style.

by young groups.

Crafted from 100 % cotton, this fabulous t-shirts offers great amount of comfort all day log.

BEING ORGANIC WHAT IS MEANS FOR THE FARMER ?

OTHER BENEFITS OF ORGANIC COTTON:

PROTECTS THE HEALTH

PROTECTS THE PLANET

GOTS

Protects water quality

The Global Organic

OF HUMANS

Cropping Patterns:

OVERVIEW OF ORGANIC

Babies & children are

by not using pesticides

Textile Standards is

More diverse crop

COTTON:

most vulnerable to the

& fertilizers that are

recognized as the

health risks related to

linked to ground water

worldâ&#x20AC;&#x2122;s leading process-

pesticides.

contamination, the

ing standard for textiles

primary source of drink-

made from organic fibers.

rotation. 100 % Eco friendly. Production costs: 10-20 % lower total costs, 40 %

The natural, chemical

Using Organic cotton

ing water for half of the

lower input costs.

free process drastically

products reduces their

US population.

reduces soil & water

exposure to toxic pesti-

pollution.

cides during the most

It encourages biodiver-

Environmental criteria

sensitive developmen-

sity by controlling pests

along the entire organ-

tal stages of life.

with friendly insects

rather than multiple

Textiles supply chain &

Yields: No significant difference.

Natural soft feel quality. Net Profit: 30-40 %

It defines high level

higher in cotton, 10-20

Hypoallergenic: it does

For adults with sensitive

applications of toxic

requires compliance

% higher in overall farm

not cause any allergy or

skin, Organic cotton is

chemicals.

with social criteria.

(including rotation

irritation when it touch-

free of allergens con-

crops).

es human skin.

tained in chemically

It has been estimated

grown & synthetic prod-

that pesticides uninten-

Soil fertility: water reten-

Provides all the quality

ucts. Also, supporting

tionally kill at least 67

tion capacity detected.

& texture expected

organic agriculture is

million birds in the US

from cotton products.

essential to create

each year & its likely

improved working con-

they kill many more.

Soil Nutrients: Less fields with nutrient deficiency

Feels good on skin &

of P,K & B

good on conscience.

ditions for farm workers.

This is it. It is here. It is now. Brace for the Eco fashion. Get your hands on to the “KEY”. The “KEY” to the socially responsible fashion. The “KEY” to change the way we think & dress up daily. Get your hands on “In The Closet” !!!

T-SHIRT POLOS

SWEATS

SHORTS

FASHION TRACKS CAPS

WASHED SHADES OF PINK