Visual Merchandising Visual merchandising plays an important role at Triburgallowing the clients to have a better visual of what Triburgis offering and what the clients will be selling in their stores. During the run through of the display, the client picks out the garments which they like and later in the meeting discuss the changes in terms of fabrics trims, etc accordingly.During the tenure of the internship, visual merchandising for the clients from Jessica Simpsons and Vintage America Blues was done on three different themes for both. The brand of Jessica Simpsons offers young look whereas Vintage America Blues offers more of embroideries for the clients of mid age or missy. The three themes on which the display was done were: THE SOFT PRETTY PASTEL The theme had all lacy, strappy pretty tops, dresses, bottoms, with a tint of peach. BOHEMEIAN The theme had all the bohoelements and colour palette ranging from black and white, reds, peach, oranges to royal dark blues. The range had throws, long maxi dresses, flowytops, tank tops, bottoms, shorts, skirts, etc SANTORINI The theme displayed outdoorsy look with blues, washes, subdued blush, and dull teal. The range had shirt dresses, checks, tank tops, etc.
THE SOFT PRETTY PASTEL
BOHEMEIAN
SANTORINI
PAdma Raj Keshri National Institute of Design, Ahmedabad | M.Design | Textile Design | 2015 National Institute of Fashion Technology, Bangalore | B.Design | Knitwear Design |2013
Mob: +91-9036939773 | Email:padmaraj.2007@gmail.com | Portfolio: www.behance.net/prk