ARVIND FASHION BRANDS New Venture from the Lal Bhai Group of Companies,focused on launching new apparel brands in the Indian Market for Online & off line . Two brands “PRYM” & “SHUFFLE” launched in November 2015. More brands underway 2016.
SILHOUETTE A Design competition across multiple campuses with an aim to find the best design Talent & close the gap between campus & Industry.
COMPETITION POSTERS RAJIV MEHTA
PUNEET JAIN
CEO
BUSINESS HEAD
SARA FANNING
GAURAV RAHEJA
CPO : (WOMENS WEAR)
CPO : (MENSWEAR)
THE TEAM
TRUE BLUE : Menswear
WHAT IS “TRUE BLUE” Arvind Limited & Sachin Tendulkar come together to create & launch this new brand. The brand will be positioned as a premium brand scheduled to launch in April 2016. It will be launched across off line & Online channels, with the future plan to launch it in International Markets as well.
TRUEORIGINAL, HONEST.
It will be a Men’s wear brand initially but might extend to women’s wear too.
BLUE INDIA, PRIDE.
Consists of Apparel, Accessories & footwear.
WHAT IS IT ?? True Blue is a modern lifestyle brand that combines modern aesthetics with a bit of Indianess. Its True Its Progressive Its Passionate
WHAT IS IT NOT?? IT`S NOT MANYAVAR ( too ethnic) IT`S NOT FABINDIA (not progressive enough)
ONLY TRUE BLUE DEFINES FASHION THAT IS SOPHISTICATED AND WESTERN WITH AN INDIANNESS THAT INSPIRES PRIDE
CLOSEST REFERENCE BRANDS Massimo Dutti was founded in 1985 & was taken over by Inditex in 1991. Exclusive quality of materials & combination of textures & styles are the foundations of the world created by Massimo Dutti in all its collections. Massimo Dutti represents to an urban, elegant & contemporary client.
CLOSEST REFERENCE BRANDS Having launched as a “A shirt specialist” of some repute in Glasgow, Ted Baker quickly became the place to buy some of the very best contemporary men’s shirting around. From the beginning Ted has had a very clear, focus on quality, attention to detail & a quickly sense of humor. Everything produced under the Ted Baker name has his personality woven into its very heart.
TRUE BLUE: THE INDIAN-NESS
CORE TARGET CONSUMER PROFILE
DHIRAJ MEHTA AGE: 30-35 YEARS WORKS: FAMILY BUSINESS STATUS: MARRIED ATTITUDE: OPEN WITH CULTURES, LEADER, FAMILY VALUES, TWO LIVES. BRANDS: APPLE, TINDER, TOMMY HILFIGER. FUNCTIONAL NEEDS: INTERNATIONAL APPEAL, CONSERVATIVE, STYLE & QUALITY. EMOTIONAL NEEDS: RECOGNITION, CONTROL, LOYALTY, SUCCESS. ASPIRATIONS: OWN LEGACY, GO GLOBAL, DIGITIZE BUSINESS.
TRUE BLUE : Menswear
Scope of the project
TRUE BLUE : Menswear PHASE:01 Development of Mood & Concept Boards, Material & Color palettes, Key Silhouettes with Trims & Accessories boards. Initial 5-7 Ensembles per Mood/Concept along with coordinated accessories.
PHASE:02 Final Range Development along with detailed explorations in any 2 product categories.
Brand & Silhouettes research Brand Research through Online Data Collected & Compiled Research collected was used for the collection Extracted Research from these brands
Prints & Pattern research Indigo Base Mostly Single Color Multi Color Discharge Prints Digital Artworks
Weave & pattern research Check Jacquard Stripes Multi Colored
Key silhouettes & CAD Shirts : product development & PRINTS
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KNITS CATEGORY RESEARCH
PRODUCT CATEGORY T-Shirt Hoodies Polos Pull overs
KEY DETAILS
CONTENTS Products Research Concepts Styling Finishes
Under placket Trim Contrast
Under placket Trim Tonal
Binding
Contrast Binding
Subtle Contrast Under placket
Subtle contrast
Contrast Placket
Tipped Placket
Subtle Contrast Under placket
Cover stitch Detail
Heather Pique
Heather Pique
Solid Pique
Heather Pique
Space Dye
Textured Stripe
Flecks
Subtle Textured Stripe
Heather
Subtle Textured Stripe
Geometric Texture
Refine Sub
Sheen
Geometric Texture
Heather
Birdseye
Heather Thermal
Rib
Rib
Product research Detailing Re-Inventing Innovation Classic
MAGIC BLUES Magic Blues: An Indigo collection focusing on washed & soft feel comfort, exploring, several blues in denims & yarn dyed Knits structures for all day long ease.
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CLASSICS RE-INVENTED When Classics are tweaked a wee bit to make your To life simple, This line brings in details in order to Sustain style, form,durability and better in Natural/breathable fibers.
CLASSICS Re-invented
PAdma Raj Keshri National Institute of Design, Ahmedabad | M.Design | Textile Design National Institute of Fashion Technology, Bangalore | B.Design | Knitwear Design +91-9036939773 | padmaraj.2007@gmail.com | www.behance.net/prk