1
BRAND GUIDELINES 2015
Brand Guidelines
Identity
IDEAL COMPANY
Hi there!
1
Brand Guidelines
Identity
03
IDEAL COMPANY
Table of contents 01 The Gloomy days IDEAL’s History Our History
06
Timeline 08
02
TURNING POINT
03 Brand New
The New Visual System The New Logo
28
Color Scheme
42
Logo Inspiration
30
Typography
44
Logo Anatomy
32
Stationery
48
Dos and Donts
34
Well–Rounded Services 50
IDEAL Family
40
Building Futures
52
Brand Evolution Who We Are
12
Our New Look
16
Our Customers
18
Competitive Analysis
22
04 Lighting up our Future The Extention of IDEAL Experiment 56 Learning 66
Home
Adventure 74
School
Experience 84
Play
Expert 92
Brand Guidelines
Identity
“If you don’t know history, then you don’t know anything. You are a leaf that doesn’t know it is part of a tree.” —Michael Crichton
IDEAL COMPANY
01
The Gloomy days
IDEAL’s History Our History Timeline
5
Brand Guidelines
Identity
Our history The company was founded in New York in 1907 by Morris and Rose Michtom as the Ideal Novelty and Toy Company. It changed its name to Ideal Toy Company in 1938. In 1902, before the company was founded, the Michtom prodused and sold the first Teddy Bears, whose success led to the founding of the company. The company had its heyday in the 1960s and 1970s, producing many popular toys and board games, such as the notable line of Evel Knievel action figures and toys.
In 1982, the company was sold to CBS Toy Company, which in turn sold Ideal to Viewmaster International and renamed itself View–Master Ideal in the process in 1987. View–Master Ideal was later bought by Tyco Toys, Inc. of Mt. Laurel, New Jersey. The Ideal line remained part of Tyco until Tyco’s merger with Mattel, Inc., in 1997. Then in 2003, Poof Products, Inc. acquired substantially all of the assets of Ideal Toy, located in Ronkonkoma, NY.
IDEAL COMPANY
07
Brand Guidelines
Identity
TIMELINE
Morris and Rose Michtom produced Teddy Bears
1902
Ideal Novelty and Toy Company founded in NY by the MIchtoms
1907
Renamed as Ideal Toy Company
1938
Sold to CBS Toy Company
1982
09
IDEAL COMPANY
Sold to Viewmaster International Renamed as View–Master IDEAL
1987
Sold to Tyco Toys Company
1989
Ideal Toy assets sold to Poof Products
2003
Rebranding
2015
Brand Guidelines
Identity
“Sometimes you need a little crisis to get your adrenaline flowing and help you realize your potential.” —Jeannette Walls
IDEAL COMPANY
02
TURNING POINT
Brand Evolution Who We Are Our New Look Our Customers Competitive Analysis
11
Brand Guidelines
Identity
Who we are In the past, this traditional toy company just sold toys for children. Parents bought the toys at the store and then went home, letting their children play with them. However, there are many things we can do for the children instead of only offering toys.
We want to infuse play with inspiration and interaction, and let toys not just be toys but a motivational experience. Furthermore, we want to build connection between families—creating new opportunities for children to play with each other, and for parents to find community to share experiences and improve their children’s lives.
13
IDEAL COMPANY
Products Education Experiment Learning
Service Expert Experience
Event
Adventure
Environment
Brand Guidelines
Identity
OUR MISSION
Infusing learning allowing joyful ex
IDEAL COMPANY
play and with inspiration, children to have periences.
15
Brand Guidelines
Identity
OUR NEW LOOK The comparative looks of the “then” and “now” are different items to show how far IDEAL has come. We want to show our evolution.
Then
IDEAL COMPANY
now
17
Brand Guidelines
Identity
OUR Customers
THE WORK–AT–HOME DAD Mike / Age 37 has a 6–year–old son and a 8–year–old son He works at home so he always stays at home. However, because of work, ha has less time to play with his kids and he feels guilty. Due to his limited time, he is looking for some functional and interactive toys for him to play with his kids so that he can have a great time with them. He also wants to find some interesting places or events where he can bring his kids to explore and to get new experiences because he wants to compensate for his lack of accompanying them.
IDEAL COMPANY
THE PARENTOCRATS Penny / Age 38 Has a 9–year–old daughter She is an upper class woman who is often obsessive but acts out of love to assure her kids’ security and happiness because they are her most important projects. She actively participates in their lives. She is always searching for the best camps and activities: they must be functional yet innovative. She often competes with her neighbors about their children’s performances in school because she believes that with her direction her children can surpass other children.
THE SINGLE MOM Cathy / Age 35 Has a 10–year–old daughter She has two jobs in order to earn enough money because she is raising her kid primarily alone. She has less time to spend with her kid, and she oftentimes faces some difficult choices such as choosing between attending her child’s talent show or being on time at work. She wants her child to have possitive challenges, and she values her children’s education and learning. However, she doesn’t understand her daughter very much, so she is not good at choosing toys or children’s books that would be suitable for her child.
19
Brand Guidelines
Identity
THE ENFANT TERRIBLE Joyce / Age 5 She loves to play with her neighbor Kathy because Kathy has a lot of toys. She asks her parents to buy everything Kathy has. “Mom, Kathy has a beauty doll. I want that, too!” She tends to throw a tantrum if her parents do not buy the toys she wants especially in the toy stores. She likes things with vivid colors so she always points to those colorful toys and asks her parents to buy for her. However, her parents want to know more about the toys not only by the package because Joyce usually gets tired and bored with the toys after playing with those several times. Sometimes they don’t know how to choose suitable presents for Joyce because seems like she wants everything her friends have.
THE CURIOUS BABY Tom / Age 7 First grade student Being faced with this magical world, every day he has many questions to ask. Why? Why is that? However, most of the time he can’t get the answers, because his parents are too busy and have no time to answer his questions. In school, he also always asks questions in class and feels excited about learning new knowledge. He feels lonely at home, so he always talks to himself and plays with himself. Therefore, he wants something interesting that can inspire him and he also wants to make new friends whom he can play with.
IDEAL COMPANY
THE STRESSED–OUT CHILD Derek / Age 8 Second grade student He goes to an after school program everyday even though he is only 8 years old because his parents want him to perform well in school. On the weekend, he doesn’t go out to have fun with friends but stays at home studying or playing alone instead. His parents want him to get good grades in school and raise him in a certain way that restricts his interests and freedom because they think they are helping him to be a good person. They have certain expectations for him because they believe those accomplishments can bring a better life for him. Derek feels lonely because he spends most of his time taking extracurricular classes or studying. He wants to has his own interests such as playing video games because it could relieve his stress.
“Children are our most valuable resource.” —Herbert Hoover
21
Brand Guidelines
Identity
competitive Analysis
Older Kids
Recreational
Educational
WHere We were Younger Kids
23
IDEAL COMPANY
Older Kids
Recreational
We Are here now!
Educational
Younger Kids
Brand Guidelines
Identity
Accessible
Active Learning
Passive Learning
In our past days Unaccessible
25
IDEAL COMPANY
Accessible
Now we are pioneers!
Active Learning
Passive Learning
Unaccessible
Brand Guidelines
Identity
“The phoenix must burn to emerge.” —Janet Fitch
IDEAL COMPANY
03
Brand New
The New Visual System The New Logo Logo Inspiration Logo Anatomy Dos and Donts IDEAL Family
Color Scheme Typography Stationery Well–Rounded Services Building Futures
27
Brand Guidelines
Identity
THE NEW LOGO Our logo is the most visible symbol of our identity— the light bulb represents the ideas and innovation for children. We use bright colors and bold lines to indicate the popping up of ideas. The logo is made up of the combination of the symbol and the logotype. We could use them separately or put them together as well. Different symbols in the light bulbs indicate different fields within the brand.
IDEAL COMPANY
Logo
Logotype
Symbol
29
Brand Guidelines
Identity
logo inspiration
IDEAL COMPANY
31
Brand Guidelines
Identity
logo anatomy 2.5X
X
0.125X
33
IDEAL COMPANY
Logo Clear Space In order to make the logo legible, the area directly surrounding them should be protected from other elements, type, and graphics that might cause visual clutter.
X
X
X
X
X
Minimum Logo Size
Digital
To ensure the legibility of the logo, we limited the size of the logo. In print, the minimum size for the whole logo width is 0.5in; for the symbol width is 0.25in; and for the logotype width is 0.5in. In web, the minimum size of the whole logo is 1in. 0.5 in
0.25 in
0.5 in
1 in
Brand Guidelines
Identity
Yes, Please do it! This is how we treat our logo! Please follow the examples. We really appreciate it!
Black on white background. Our logo could be black or standard orange when placed on a solid white background so that it could stand out.
Orange or white on black background. Our logo should be reversed when placed on a solid black background so that it is clear.
IDEAL COMPANY
Black on color background. Choose a color that will create enough contrast between the background and the logo.
Black on light image. Image must be light窶田olored and uncluttered to allow for the maximum legibility and visibility.
White on dark image. Image must be dark窶田olored and uncluttered to create enough contrast with the logo.
Orange on B&W image. When use black and white image as the background, use the orange logo on it. Ensure the image is simple and the logo is placed in a high contrast place.
35
Brand Guidelines
Identity
with a Tinted background 10%
20%
30%
40%
50%
10%
20%
30%
40%
50%
37
IDEAL COMPANY
The examples show how to use the logo on various background tints. We are using tints of black for this example; however, the example applies to all color backgrounds. On any background, the principle is visibility.
60%
70%
80%
90%
100%
60%
70%
80%
90%
100%
Brand Guidelines
Identity
No, not these! To maintain the consistency of the IDEAL logo, it is important to use the logo correctly. Here are some of the DON’T examples to let you know which placements should be avoided.
Do not use incorrect font.
Do not place the logo on a busy background. Do not split colors. Do not place the logo on a background that lacks contrast.
IDEAL COMPANY
Do not change the color. Do not place the logo on a busy background. Do not rotate the logo.
Do not stretch the logo. Do not use g radient effects. Do not alter the perspective.
Do not render it in 3–D. Do not use d rop shadows. Do not outline it.
Do not blur it. Do not change the proportions. Do not add other elements.
39
Brand Guidelines
Identity
IDEAL Family We created a series of symbols based on the original one. By changing the icons in the light bulbs, we represent the symbols of different fields.
IDEAL COMPANY
41
Brand Guidelines
Identity
Color Scheme Colors play important roles in our brand. We use them to classify different fields of service. They represent our personality which is imaginative, joyful, and inspirational.
43
IDEAL COMPANY
Core Colors These are the main colors of the logos and the IDEAL family. Please refer to the color breakdowns on this page while printing.
Marigold Orange
Coral Pink
Citron Green
C0 M90 Y50 K0 R255 G25 B128 HEX #FF1188 Pantone 192U
C35 M0 Y92 K0 R200 G215 B0 HEX #C7D600 Pantone 381U
Cerulean Blue
Ice Blue
Amethyst Purple
C90 M48 Y0 K0 R80 G150 B242 HEX #5096F2 Pantone 285U
C80 M5 Y25 K0 R51 G242 B191 HEX #33EEBB Pantone 3125U
C60 M80 Y0 K0 R102 G51 B255 HEX #6633FF Pantone 266U
Lemon Yellow
Turquoise Green
Breeze Blue
C0 M12 Y100 K0 R254 G203 B0 HEX #FECB00 Pantone 155U
C80 M0 Y65 K0 R50 G209 B1926 HEX #32D17E Pantone 3262U
C60 M0 Y7 K0 R70 G212 B230 HEX #3DD4E6 Pantone 305U
C0 M50 Y100 K0 R255 G128 B0 HEX #FF8800 Pantone 1375U
Secondary Colors These three coiors are only be used to complement the core colors. Do not use them on their own.
Brand Guidelines
Identity
typography: Print We use Gotham and Gotham Rounded as our typefaces because of their geometric shapes, clarity, and friendly feeling. We use Gotham Rounded Bold for all headlines and titles; use Gotham Book for all standard body text, and use Gotham Light for caption.
IDEAL COMPANY
I
i
Gotham Rounded Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789—&*^%$#@?!/+=().,:;
Dd
Gotham Book
Ee
Gotham Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789—&*^%$#@?!/+=().,:;
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789—&*^%$#@?!/+=().,:;
45
Brand Guidelines
Identity
typography足: web We use Proxina Nova Soft and Proxima Nova Regular as substitution for Gotham Rounded and Gotham since Gotham and Gotham Rounded are currently not available as webfonts. Just like how we treat Gotham Rounded and Gotham, we use Proxima Nova Soft Bold for headlines, and Proxima Nova Regular for body copy.
IDEAL COMPANY
Aa
Proxima Nova Soft Bold
Ll
Proxima Nova Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789—&*^%$#@?!/+=().,:;
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789—&*^%$#@?!/+=().,:;
47
Brand Guidelines
Identity
Our Stationery
IDEAL COMPANY
49
Brand Guidelines
Identity
Well–rounded Services There are three places we provide services—home, school, and play— where kids spend most of their time. For each of the places, we have our IDEAL family to please the child, make them happy, and to enrich their lives.
p Ex
i
er
tu re
nt
Ex
rn
Le a
in g
oo
SCHOOL
ee
Sh
ks
in g
Tale n C t o m pet itio n
Restaurant
Park
rge cie Co n Museum
rt
p
Bo x
IDEAL Theme
ce en
Ad ve n
kb
W or
Su r
pe
Adventure
nt Learning
rime
r pe
ris e
IDEAL
e Exp
rience Experime
rn
Tutor
ry to c Fa y o T ily e L m dat EA a ID F ay Pl
t
ps
Expe
Expert
pe
Ex
PLAY Exp erie nce
t
Ex
De Ho co me ra tio ns Ex Penl pl es or s at ion
ery
Kits Le a
Support Center
e tur
en
rim
g
rds g Ca n i y a Pl s Family Diary ame G d r Boa
Statio n
sho
s–on
rk Wo
Hand
ol ho Sc s ter ram Af rog P
n ve Ad
HOME
nin
ily t m ltan a F su n Co
t App Even
r Lea
Easy Cooking Recipes
IDEAL COMPANY 51
ts
Brand Guidelines
Identity
Building futures
53
IDEAL COMPANY
HOME Board Games
The board games are aimed to bring families together to have a fun time. Parents could teach children how to play the game and play with them.
Playing Cards
We produced playing cards that are multi–functional. There are different questions on the cards which could evoke conversation within families.
Easy Cooking Recipes Simple recipes for children to make delicious dishes and desserts with their parents. Children could learn how the food is made and appreciate food more.
Family Diary
This is a cooperative diary for parents and children to work together to record their daily lives. In this way, they could share their experiences even when they are not together.
Home Decorations
We have the DIY projects for parents and children to design the artwork that they would like to hang on the wall in their house.
Penless Exploration
We encourage children to think out of the box through exploring different materials. Using pens is not the only way to draw. Other materials often produce better work than what just a pen can.
IDEAL App
Our IDEAL app is to help families get information about all of our activities and make plans based on them. Parents could record their children’s schedules and share them with other parents or invite other families to join the same events.
Family Consultant
We provide consultation for families who seek advice about how to play the board games, how to create artwork at home, and how to use the application as support.
SCHOOL Hands–on Kit
This is a series of creative kits for teachers to teach children as projects in class. These kits will inspire children’s imagination and creativity. The hands–on activities are designed to encourage children and families to explore, play, and learn together.
PLAY Surprise Box
To encourage children to become our members, we provide a surprise box every season to make children happy and to remind them of the upcoming activities. Therefore, they could learn and have fun through joining our events and workshops.
Stationery
We have a set of stationery for children to have the tools to create while learning.
Workbooks
We have a series of workbooks to support students’ learning in class. These are supplements for children to learn more outside of the class to support their normal curriculem.
Learning Sheets
We have a series of learning sheets for teachers to use in classes if needed. Those include different topics such as how parents record cash flow, how to help parents do household chores, etc.
After School Program
We have different talent classes for children to attend after school. We are helping children explore their interests and learn outside school. There are chances for children to visit different museums, zoos, and special exhibitions during the program.
Workshops
We offer workshops on various topics for children to discover a world of wonders, delights, and hands-on activities. (Topics: respect and gratitude / world exploration / donation and charity / environmental protection / cultural differences / security and protection / occupation exploring, etc.)
IDEAL Museum
There are different exhibitions displayed in the museum periodically. Children will love to go here!
IDEAL Theme Park
The interest–oriented Ideal Theme Park would arouse children’s curiosity about their future lives.
IDEAL Family Restaurant
We provide a family friendly environment to let families have a great time enjoying meals.
Talent Competition
We hold a competition once a semester to provide children with a chance do creative artwork and composition and show their special talents. This is a stage for children to find their interests and be confident about what they are interested in. This is a good chance for children to explore different fields outside of their school’s curriculum.
Support Center
When children have questions about homework or school, they can contact the Ideal Support Center to ask for help.
Tutor
We recruit college students as volunteers to tutor children after school.
Family Playdate
The family playdate is a once–a–month event to gather families together to make connections. It allow children to find friends to play with and let parents to share experiences with each other.
IDEAL Toy Factory Why couldn’t children create their own toys? We found that some children are little inventors. We give them chances to make their ideas come true.
Concierge
Experts provide advice about how to choose suitable toys or presents for children and what events are coming soon so that parents could have more choices and suggestions to make better decisions.
Brand Guidelines
Identity
“We cannot always build the future for our youth, but we can build our youth for the future.” —Franklin D. Roosevelt
IDEAL COMPANY
04
Lighting up our Future
The Extention of IDEAL Experiment Learning Adventure Experience Expert
Home School Play
55
Brand Guidelines
Identity
57
IDEAL COMPANY
Experiment
HOME Board Games Playing Cards
SCHOOL Hands–on Kit Stationery
PLAY Surprise Box
Brand Guidelines
Identity
Experiment
HOME
Board games playing cards Our board games are aimed to bring families together to have a fun time. Parents can teach children how to play the game and play with them. Our playing cards are multi–functional. There are different questions on the cards which could evoke conversation within families. This gives an opportunity for children to learn from their parents, and for parents to discover their children more.
IDEAL COMPANY
Let’s play! Children always feel excited about playing games. So why not let them learn something while playing? It would be fun and inspirational.
59
Brand Guidelines
Identity
“Togetherness is a very important ingredient to family life.” —Barbara Bush
IDEAL COMPANY
61
Brand Guidelines
Identity
Experiment
SCHOOL
Hands–on kit Stationery Our hands–on kits are a series of creative kits for teachers to use as projects in class. These kits will inspire children’s imagination and creativity. The hands–on activities are designed to encourage children and families to explore, play, and learn together. We have a set of stationery for children to have the tools to create while learning. They will feel excited about using them and want to share them with their friends.
IDEAL COMPANY
63
Children love to do things by themselves. They can learn from the process and create their own experiences.
Brand Guidelines
Identity
Experiment
Play
Surprise box To encourage children to become our members, we provide a surprise box every season to make children happy and to remind them of upcoming activities. Therefore, they could learn and have fun through joining our events and workshops.
IDEAL COMPANY
Children love surprises! That’s why we created this box for them. They will expect to get it every season. When they get it, they will also be pleased by what’s inside. The box is just the beginning of the journey, what is more interesting and awesome are the following—events, workshops, playdates, etc.
65
Brand Guidelines
Identity
67
IDEAL COMPANY
Learning
HOME Cooking Recipes Family Diary
SCHOOL Workbooks Learning Sheets
PLAY Workshops
Brand Guidelines
Identity
Learning
HOME
Cooking Recipes Family Diary We have some simple recipes for children to make delicious dishes and desserts with their parents. Children could also learn how the food is made and appreciate food more. The cooperative diary is for parents and children to work together to record their daily lives. In this way, they could share their experiences even when they are not together so that they could understand more about each other.
IDEAL COMPANY
69
The recipes are easy, so parents can trust their children to follow them by themselves. The first time the children do it they might need their parents’ help, but after that they will learn it and do it by themselves the next time they want to eat it.
It is a great chance to record family’s daily lives. What they have done, where they have been together, and when they have had a wonderful moment? It’s all about memory. When children grow up and look back at these lovely days, they will feel sweet.
Brand Guidelines
Identity
Learning
SCHOOL
WORKBOOKS LEARNING SHEETS We have a series of workbooks to support students’ learning in class. These are supplements for children to learn more outside of class and support their normal curriculum. We also have a series of learning worksheets for teachers to use in classes if needed. They include different topics, such as how parents record cash flow, how to help parents do household chores, etc.
IDEAL COMPANY
Sometimes school doesn’t provide enough tools for teachers and students. That’s why we have these workbooks and learning sheets to support teachers’ teaching and students’ learning. You can use it as an extra benefit if you want.
71
Brand Guidelines
Identity
Learning
PLAY
WORKSHOPS We offer workshops on various topics for children to discover a world of wonders, delights, and hands– on activities. (Topics: respect and gratitude / world exploration / donation and charity / environmental protection / cultural differences / security and protection / occupation exploring, etc.)
IDEAL COMPANY
These workshops provide children with a curious and creative environment while learning. Through interactive and multimedia learning methods, they can find the most interesting way to learn news and knowledge.
73
Brand Guidelines
Identity
75
IDEAL COMPANY
Adventure
HOME Home Decoration Penless Exploration
SCHOOL After School Program
PLAY IDEAL Theme Park IDEAL Museum Family Restaurant
Brand Guidelines
Identity
adventure
HOME
home decorations penless exploration We have DIY projects for parents and children to design the artwork that they would like to hang on the wall in their house. We encourage children to think outside the box by exploring different materials. Using pens is not the only way to draw. Other materials often produce better work than what just a pen can.
IDEAL COMPANY
77
Make your home a little art gallery! Hanging their own artwork on the wall will make them excited! Children will get more confidence by creating new artwork. “No pain, no gain?” Well, this time should be “No pen, no game!” Ask children to use whatever they want besides a pen to create their art pieces. You will see how creative they are!
Brand Guidelines
Identity
adventure
School
after school program We have different talent classes for children to attend after school. We are helping children explore their interests and learn outside school. There are chances for children to visit different museums, zoos, and special exhibitions during the program. .
IDEAL COMPANY
Learning does not stop after school. We encourage children to keep learning all the time to explore the world around them and enrich their lives.
79
Brand Guidelines
Identity
IDEAL COMPANY
“Curiosity is one of the most permanent and certain characteristics of a vigorous intellect.” —Samuel Johnson
81
Brand Guidelines
Identity
adventure
play
IDEAL MUSEUM IDEAL Theme park Family restaurant There are different exhibitions displayed periodically in the museum. Children will love to go here! The interest–oriented Ideal Theme Park would arouse children’s curiosity about their future lives. We provide a family–friendly environment to let families have a great time enjoying meals.
IDEAL COMPANY
We are giving children the wonderland they want! At the museum, they can learn the stories in books and magazines. At the theme park, they can experience the jobs they might dream of. At the restaurant, they can enjoy the meals and the joyful environment!
83
Brand Guidelines
Identity
85
IDEAL COMPANY
Experience
HOME IDEAL App
SCHOOL Talent Competition
PLAY Family Playdate IDEAL Toy Factory
Brand Guidelines
Identity
Experience
HOME
Ideal app Our IDEAL app is to help families get information about all of our activities and make plans based on them. Parents could record their children’s schedules and share them with other parents or invite other families to join the same events.
IDEAL COMPANY
Our app lets people know the latest activities and new events around them. It’s just like a little helper to make parents and their children live more conveniently. There are also some little games for children to play and learn with.
87
Brand Guidelines
Identity
Experience
SCHOOL
Talent competition We hold a competition once a semester to provide children with a chance do creative artwork and composition and show their special talents. This is a stage for children to find their interests and be confident about what they are interested in.
IDEAL COMPANY
89
Who said studying is the only way to be successful? Children are full of potential! They should have the chance to explore what they may be interested in and to learn new skills. We encourage children to explore different fields outside of their school’s curriculum.
Brand Guidelines
Identity
Experience
play
family playdate IDEAL TOY FACTORY The family playdate is a once–a–month event to gather families together to make connections. It allows children to find friends to play with and let parents share experiences with each other. Why couldn’t children create their own toys? We found that some children are little inventors. We give them chances to make their ideas come true.
IDEAL COMPANY
91
There are no limits for children to create and imagine. They are full of imagination and they always make things that are more amazing than you can imagine! So, let them show their talents.
Brand Guidelines
Identity
93
IDEAL COMPANY
Expert
HOME Family Consultant
SCHOOL Support Center Tutor
PLAY Concierge
Brand Guidelines
Identity
expert
HOME
Family Consultant We provide consultation for families who seek advice about how to play our board games, how to create artwork at home, and how to use the app as support. They could let you know how to use the resources we have and make your life more convenient even though you are at home.
IDEAL COMPANY
95
Having questions about our services and products? No problem. Just call the consultants and then you will get satisfying answers, we promise!
Brand Guidelines
Identity
expert
school
Support Center tutor When children have questions about homework or school, they can contact the Ideal Support Center to ask for help. We recruit college students as volunteers to tutor children after school.
IDEAL COMPANY
After learning at school, children might face some problems with their assignments. Here we have the support center to help them solve them. The volunteer tutors are big brothers and big sisters who can not only teach children their schoolworks but also share their experiences which children may be more interested in.
97
Brand Guidelines
Identity
IDEAL COMPANY
“Once children learn how to learn, nothing is going to narrow their mind.” —Marva Collins
99
Brand Guidelines
Identity
expert
play
Concierge Experts provide advice about how to choose suitable toys or presents for children and what events are coming soon so that parents could have more choices and suggestions to make better decisions.
IDEAL COMPANY
Our concierges love kids and understand kids even more than their parents! They know what they want, what they care about, and what makes them happy. Therefore, they can give you the advice to choose the most suitable gifts or toys for your children, and select the most useful activities for them to join.
101
Brand Guidelines
Identity
IDEAL COMPANY
Have fun with IDEAL!
103
Brand Guidelines
Pei Chun Hsu (Paige) greenpei0121@gmail.com Epson 3880 Red River Polar Matte 8.5 x 7.5 2014 Dec. 18th AAU GR604 Nature of Identity Instructor: Hunter Wimmer
Identity
105
IDEAL COMPANY
See you soon!
lightupkidslives.com