Overview of the magazine industry
Top selling magazinesTop selling music magazines in the UK1) 2) 3) 4)
Entertainment weekly Rolling Stone Billboard Variety
1) 2) 3) 4) 5) 6) 7) 8)
TV choice What’s on TV Take a break Slimming world Radio times Glamour Closer chat
The revenues of the UK print publishing industry grew from £9.9 billion in 1990 to £13.3 billion in 1996, proving that it was a popular form of media in the 90’s. This would be helped by rising advertising revenue and consumer expenditure. However by 1997, consumer expenditure on books, newspapers and magazines altogether fell overall by 5.3%. Britain's consumer magazines lost nearly 1m print sales in the first half of 2014, according to the latest check for the industry. For example New Musical Express (NME) had its circulation falling to 14,000, down 28% from a 2013. The total sales of all magazines came in at 21.2m copies in the UK. Magazines titles such as ‘Nuts’ and ‘Company’ both shut down, with ‘company’ starting to write online. This seems to be a popular direction to take. For example NME reached across multiple platforms such as print and digital and reached 3.6 million sales. Traffic on the NME mobile website grew 85% year on year, with nearly 40% of its total online audience now reading on mobile. For music magazines, titles in the paid-for music magazine sector, including Q, Kerrang! and Mojo, reported double digit sales losses in circulation the first half of 2014. According to Douglas McCabe, a media industry analyst at Enders, “Music discovery has moved online." Advertising is something that companies rely on to make money as the sales are dropping. Magazines offer advertising space according to the type of ad. They take into account whether colour is used, and the amount of room the ad takes up on the page. A full-page display ad, in colour, is the most expensive, while half-pages and quarter pages are also available. For example, a full-page, coloured advertisement in Vanity Fair will cost about £137,800. For a one-third page, coloured ad, the rate is about £45,500, as of 2011. It was forecast that advertising spending would reach 986 million British pounds in 2014.