book one
404 ERROR
THE TREND FORECASTING CO
TREND OVERVIEW 404 error embraces distortion and glitche by being visually uncomfortable and awkward. This trend also explores the irony within perfect computerised images becoming broken, enticing empathy for the rejected images. 404 error is visually appealing and also visually awkward, yet the artificial aspect is made very much apparent. This trend evokes an alternate cyber dimension which is slightly alienating and discomforting yet provoking in a good way.
TREND DRIVERS With the vast growing technology including augmented reality and 3D scanning, comes the increased risk of computer errors and incline of corrupt software and glitche visuals. The pioneers behind driving this trend forward are a group of people who are completely at ease with the digital revolution and consume online information regularly - also known as Generation D.
TREND CONSEQUENCES 404 error will heavily influence perfect digital subversions within creative direction, styling and color pallettes and also textile prints. Advertisement campaigns will focus on heavily computerised visuals to create a layered aesthetic and provoking image.
TREND FUTURES Future directions for 404 error will see a sharp increase with the use of virtual makeup via computer and smart phone apps. As the artificial aspect of 404 error becomes more prominent with consumers, so does the blurring of digital/virtual boundaries with the real world.
CONSUMER PORTRAIT The typical consumer that will indulge in 404 error will be an individual that holds innovation and contemporary aesthetic in high regards while appreciating the nostalgic element. MODERN ARTISTIC CREATIVE
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error colour palette
WHAT IT MEANS FOR YOU Today’s and tomorrow’s technology presents so many technicalities, resulting in so many variations and possibilities of different forms of glitche visualisations. For you 404 error will manifest itself within your brand by layering abstract aesthetic, playing on textures, space and colours. The basic colour palette for 404 error is a base of dark blacks and muted greys with accents of bright primary colours, complimented with striking pinks and purples.
PAIGE DENNY THE TREND FORECASTING CO
book one