1947 1898
1995 1951
Advert one
Codes and conventions: Persuasive techniques: ● ● ● ● ●
Sex appeal Conformity Personal success Pride Repetition
● ● ● ● ● ●
Realistic narrative MCU and CU Diegetic/Non diegetic High-key lighting Fast editing M.E.S: bar/restaurant, closing shot filmed in a bedroom, shots in the middle are animated ● The actors are in pairs
Demographics: ● Class B, C1, C2, D ● Age 18-30 ● Both male and female ● People of a white ethnicity ● Mainstreamers
advert two
Persuasive techniques: ● Personal success ● Conformity ● Envy ● Repetition ● Health ● Respect ● Avarice ● Intertextuality
Codes and conventions: ● ● ● ● ●
Realistic narrative MCU and CU Diegetic/Nondiegetic High-Key lighting M.E.S: hair salon, closing shot filmed in a retailer / supermarket.
Demographics: ● Class B, C1, C2, D ● Age 18-30 ● Both male and female ● People of a white ethnicity ● Mainstreamers
advert three
Persuasive techniques: ● personal success ● repetition ● health ● envy ● pride ● celebrity endorsement
Codes and conventions: ● ● ● ● ● ●
Realistic narrative MCU and CU Diegetic/Non diegetic High-Key lighting M.E.S: studio surrounded by lights actor is walking around the studio showing off her hair
Demographics: ● Class B, C1, C2, D ● Age 18-30 ● Both male and female ● People of a white ethnicity ● Mainstreamers
Strengths
Weaknesses
Opportunities
Threats
Conformity
Personal success
Avarice
Repetition
Pride
Envy
Celebrity endorsement
£8000