4 minute read
Exact steps to win Exact steps to win more quotes as a painter
Exact steps to win more quotes as a painter
How many quotes do you provide a day? A week? A month? And what’s your average-dollar sale? How many of them do you win? Have you ever wondered why you don’t convert more painting quotes?
In this article, you’ll learn the exact steps to convince customers to choose your painting business. Lifestyle Tradie’s The Trust Escalator TM represents the buying journey. Your chance of converting customers involves completing all five levels as you make your way to the top floor — the customer-conversion zone!
Are you ready to understand your customer’s perspective through the buying journey — and how you can influence the experience along the way?
Level One – Business How is reputation and integrity typically established these days? Your potential customer is looking for information about you and your painting business. All you’re trying to do is encourage them to make contact.
Think about your target customer. How do they establish a business’s credibility? Mostly, they’ll go straight to the internet. Let’s say they end up on your website. Their decision to choose your business will be made within seconds.
How professional is your website? Is it modern? Quick to load? Easy to navigate? If you pass, you claim a tick on the first level of The Trust Escalator TM.
Level Two – You This refers to the first contact your potential customer makes with you. Most likely, it’ll be over the phone and then, in person.
Think about your tone and speed of your voice, how you enter their property, how you present yourself and introduce yourself.
There’s power in the one per centers to get through Level Two.
Level Three – Product/Service Are you the right person to complete this customer’s painting work?
Your professional suggestions, your knowledge, your confidence, the language you use and the visual aids you share will all have an impact on the customer continuing to climb The Trust Escalator TM.
Customers want to know you’re highly capable. They’re asking themselves, ‘Should I work with this painter?’.
Where you can, quote on-site. It’ll help you win more quotes through the simplicity and professionalism of the customer experience.
They’re talking about the job now, why not discuss this now?
Strike when the iron’s hot!
Level 5 – Time Time is the final stop on The Trust Escalator TM .
If you have the opportunity to ask for the sale on the spot, you must. Your job is to help the customer buy both now and later.
Depending on the size and scale of work you’re quoting on, you could let the customer know your availability for the coming months.
By forward planning, you can pencil in a date to make your next visit. Patience also pays. Some customers may sit on your quote for weeks before they’re ready to make a decision. Stay in touch. Adding them to your email and SMS list is a good way to keep your business top of mind.
Welcome to the top floor If you can succeed in applying The Trust Elevator TM in your business, you’ll see your quote conversion rate increase and your profits rise to new levels. People don’t remember details. They do remember how you made them feel.
Make sure every customer contact is a positive one and you’ll have a steady stream of loyal customers.
Want to convert more quotes in your painting business? Grab your free digital copy of Lifestyle Tradie’s new book Start Up. Scale Up. Sell Up which will provide you with the exact steps to build a profitable painting business.
---------------------------------------------------------------------- Angela Smith Co-founder – Lifestyle Tradie “Helping Trade Business Owners Fast-Track Financial & Lifestyle Success”
Construction Industry Mentoring Flyer
BUSY At Work and Construction Skills Queensland (CSQ) have teamed up to offer a new and exciting mentoring program for apprentices and trainees in the construction industry.
Industry Specialist Mentoring for Australian Apprentices (ISMAA) provides individual support to Australian Apprentices and Trainees in the first two years of their apprenticeship or traineeship.
The program is aimed at industries where automation, robotics and other new technology or influences are changing the future roles of apprentices and trainees, and tradespeople.
BUSY At Work are proud to be delivering the ISMAA program on behalf of the Australian Government.
We will work intensively with apprentices to help them stay engaged, complete their training and achieve great things in their careers and to become the great tradespeople of the future. Our ISMMA mentors have a wide range of experience and understand the changing nature of your industry.
Our Industry Specialist mentors will engage with the mentee to create a specific and individual mentoring plan to be implemented over a 6 month period.
Visits will focus on workplace and industry changes, future career options and new skills that may be required.
BUSY At Work believes this program will benefit all involved and help improve the retention rate of apprentices and trainees in the construction industry.
Tim Gillespie ISMAA Mentor - BUSY At Work 0438 869 227 Tim.Gillespie@busyatwork.com.au Visit busyatwork.com.au/ismaa