Exact steps to win
more quotes as a painter How many quotes do you provide a day? A week? A month? And what’s your average-dollar sale? How many of them do you win? Have you ever wondered why you don’t convert more painting quotes? In this article, you’ll learn the exact steps to convince customers to choose your painting business. Lifestyle Tradie’s The Trust Escalator TM represents the buying journey. Your chance of converting customers involves completing all five levels as you make your way to the top floor — the customer-conversion zone! Are you ready to understand your customer’s perspective through the buying journey — and how you can influence the experience along the way?
Level One – Business
How is reputation and integrity typically established these days? Your potential customer is looking for information about you and your painting business. All you’re trying to do is encourage them to make contact. Think about your target customer. How do they establish a business’s credibility? Mostly, they’ll go straight to the internet. Let’s say they end up on your website. Their decision to choose your business will be made within seconds.
If you pass, you claim a tick on the first level of The Trust Escalator TM.
Level Two – You
This refers to the first contact your potential customer makes with you. Most likely, it’ll be over the phone and then, in person. Think about your tone and speed of your voice, how you enter their property, how you present yourself and introduce yourself. There’s power in the one per centers to get through Level Two.
Level Three – Product/Service
Are you the right person to complete this customer’s painting work? Your professional suggestions, your knowledge, your confidence, the language you use and the visual aids you share will all have an impact on the customer continuing to climb The Trust Escalator TM. Customers want to know you’re highly capable. They’re asking themselves, ‘Should I work with this painter?’.
How professional is your website? Is it modern? Quick to load? Easy to navigate?
2020 February Issue | 37
