Beauty is An Attitude: What happen to our fashion trends from 70s to today

05.09.19 ISSUE

NO.1

|

MAY

2019

2019 BEAUTY IS AN ATTITUDE

WHAT

HAPPEN

TO

FROM

OUR

70S

TO

FASHION TODAY

TRENDS

- GET AWAY FROM IT ALL

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1970s Issue No.1 | May 2019Â

"THERE ARE NO RULES IN THE FASHION GAME NOW." - Grace Mirabella, Editor of Vogue Magazine

A decade of Freedom of expression and exploration IN THIS 70S ERA,THERE IS SENSE OF PEACE AND EQUALITY WHICH IS HAPPEN SINCE THE MID-60S AND HAS BEEN WIDELY SPREAD IN 70S. MOST OF THE FASHION TREND IN THE 70S GOT INFLUENCED

BY POPULAR CULTURE, MOVIE AND TELEVISION, AND POLITICS AND MOVIES. Issue No.1 | May 2019

Issue No.1 | May 2019Â

THE CLOSET 0F 1970S What influence Fashion Trends in 1970s

THE HIPPIE TRENDS Peace, Love and Freedom

ATTITUDE OF PEACE Expressiong of freedom

At the early age of 1970s, there still a Vietnam war going on from 1955 until 1975. There was an age of hippie movement. Many young people adhered to the value of peace, love, and freedom.

So, they found an alternative way, "Hippie, way of life". which make them considered themselves to be materialistic. We see a lot of peace sign that became the symbol of the movement and the way of how youth dress to express their freedom and release themselves from the strict fashion style since the 1950s so sometimes this era is considered to be the age of craziness.

THE HIPPIE MOVEMENT PROMOTED PERSONAL EXPRESSION, DOING AWAY WITH GENDER NORMS AND SUPPORTING EQUALITY FOR ALL

POPULAR MULTICULTERALISM

Peace and Love Era

During this time there are many cultures mixing together in this era.

Many styles are inspired by Africa, India, Australia, Non-western culture, and other foreign countries. Sometimes they created their own clothes, accessories, or personal items using beads or fringes.

THE CLOSET OF 1970S

POPULAR MUSIC It's the time for DISCO!

The Disco Trend The popular music has been a greatly influenced the society for the fashion style. Many young people gather in the nightclub dressed in all disco clothing and glittering items

Disco clothes usually made from stretchy fabric or polyester then decorated with sequins

FOR WOMEN POPULAR ITEMS Short "HOT Pant" Bodysuits Towering Platform shoes

POPULAR CULTURE MOVIES AND TELEVISION

1970s Fashion Trends: The real influencer

Popular culture is another factors which influenced fashion style in 1970s.

The 70s was influenced in many ways and hardly by television and films, and celebrity icons.

Saturday Night Fever This drama movie is one of the important films that has a huge impact on Men's fashion in this age.

The style include tight

The Actor named

pants, longside burns,

"John Travolta"Â typified the disco

and men combed their

king in this film and his style became the model for men fashion.

hair back and wore white disco suits

Farah Fawcett From Charlie’s Angels Farah Fawcett is one of the most celebrated TV icons after she took a role in the famous show, "Charlie's Angel".

Together with her friends, Kate Jackson and Jaclyn Smith, They brought the whole new wardobes to women during 1970s

Charlie's Angels brought the fashion trends into another higher level including clothes, hairstyle, and attitude.

"Fashion trends which Farah Fawcett brought are flared trousers and flicked-back hair style."

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YOUR FAVOURITE FASHION MAGAZINE

1970S YOUR PRIVATE WARDRODE

Model: Noppatham Karnjanasoon Director of Photography: Chayanit Jenroumjit

WHAT TO WEAR FOR 1970S Jean Jacket

Flared Jeans Striped Green T-shirt

1970S SHOES & MAKE UP THE WORLD'S PREMIERE DESTINATION ON ALL THINGS FASHION

THIS 1970S ESSENTIAL STYLE UPDATE. TRY NOW

GLITTERY Putting some purple or pink glittery eye shadow on your eyes \

PLATFORM SHOES Getting some more feeling of 1970s by wearing famous platform shoes

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HOW TO: 1980S STYLE

and s l e b a l t u o b red a a c y d o b y r e “Ev as a w t I . g n i r a e ere w w y e h t t a h .” w d o i r e p l a i c i uperf s y l b a k r a rem ay K c a M n h o J

In 1980s, the world was changing quickly and the fashion world has to help up to date.

Since the particular decade has not yet accessed to the digital world, the printed media was the main source at that time. Because of that, what appeared on the printed media, like magazine, newspaper, would be known as popular.

The famous music genre at that time was heavy metal, punk, and additionally rap and hiphop. People would dress following their music artists they like, as well as their hairstyle.

For women, during the middle of 1980s, the big and eccentric was an iconic hair style, including the big bangs. They also used excessive amount of mousse with glitter on their hair. Later in the late 1980s, the highsided ponytails became popular with the use of head band.

For men, in the middle of 1980s, the mullet haircut became popular among the workingclass men. Later in the late 1980s, men’s trend was having the stubble.

Mullet hairstyle Some also have the bangs but not as big as women’s.

In the early 1980s, fashionable clothing included both unisex and gender-specific clothing. Women popularly wore sweater, fur-lined puffer jackets, or tunics. Also with the aerobics craze that became popular since 1970s and still widespread in the early 1980s.

For the working women, as they considered equal in the job market at that time, started to dress more seriously at work.They would wear knee-length skirts, wide-legged slacks, a matching blazer, and a blouse of a different color.

By the middle of 1980s, the more colorful clothing became more popular, as well as the aerobics craze that became more colorful for women.

Later in the late 1980s, the short skirts became more popular with jackets, coats, reversible inside-out coats, rugby sweatshirts, sweater dresses, and bike shorts.

As for men, popular colors were black, white, indigo, forest green, burgundy, and different shades of browns, tans, and oranges. Popular clothing in the early 1980s worn by men includes tracksuits, v-neck sweaters, sports jerseys, straight-leg jeans, and hoodies.

By the middle of 1980s, the colorful style for men’s clothing became more widespread. This changed the style of men to the t-shirts underneath suit, and jackets with broad, padded shoulders. Another clothing items that became popular in 1980s is the parachute pants. It’s one kind of the trousers with the baggy cuts made with nylon material and often colorful.

For the accessories, it’s mostly unisex items such as earring, bracelets, watches, and eyewear. As for the items like jewelry, people often wore diamonds or pearls because it’s more shiny and beautiful and also to show their wealth and power. As for the glasses, the most popular brand at that time was Ray-ban wayfarers because of Tom cruise’s movie in 1983.

Diamond ring: shows wealth and power for people wearing it

Headbands: Hit item for people in 1980s

Glasses: Item necessary for men

Bracelets: Accessories for women

THE 1990's

WHAT INFLUENCED 90'S FASHION TRENDS? The 1990's was a period where technology was starting to pick up pace. More people than ever were watching television and listening to music. As a result, fashion was was largely influenced by television and musicians.

s d n e r T n o i h s a 90's F

GRUNGE The 90's were the golden era of the grunge style. It entered mainstream fashion from its influence from bands like Nirvana, PearlJam, and Soundgarden. This look consisted of dark colors, flannel shirts, ripped jeans, and boots.

Preppy The preppy look was popularized on screen in Saved by the Bell and Clueless. For women, this look included plaid or tartan skirts, sweaters, slip dresses, and knee high boots. Men's clothing included khakis, navy blazers, button-up shirts, nautical-striped tshirts, and sweaters.

90's Fashion T

rends

Hip Hop Famous hip-hip artists like MC Hammer, Tupac, N.W.A., and Public Enemy had a heavy influence on 1990s fashion. These looks featured wide leg jeans, oversized shirts, tracksuits, bomber jackets, gold chains, and snapback hats.

MINIMALISM Fashion designers such as Calvin Klien started putting out simplistic minimal designs focusing on textiles, creating an urban look during the 1990's. This led to the trend of minimalism in fashion. This look includes black, white, nude colors and a simple, clean cut silhouette.

90's hairstyles

women's “The Rachel," the haircut Jennifer Anniston's character in the TV show Friends had, was the most popular haircut of the 90's. For those who didn’t do the chop, up-dos were the standard. The half-up-half-down look was modern and simplistic, while the schoolgirl look gave us pigtails or two mini buns. Hairstyles also included a variety of hair accessories, such as butterfly clips.

men's A popular style for men in the 90's included the curtain look, where medium length hair is middle parted. Young Leonardo Dicaprio is well known for rocking this hairstyle. Other styles include the bowl cut, spiky hair, and long hair.

s 0 9 9 1 the d outfit inspire

Denim Overalls

Flannel Shirt

Boots

k o o l s 0 9 the details

Scrunchie

Makeup

Choker

Grunge

T H E 2 0 0 0 ' S

Many clothing trends in the 2000s were born out of globalization, the rise of fast fashion (affordable clothes based off runway designs usually found in department stores like Mervyn's, J.C. Penney, and Macy's), and celebrities' growing influence as style icons.

Common looks for men included, distressed denim, cargo pants, tracksuits, rugby or polo shirts, flip flops, oxford shoes, and sneakers.

THE 2000'S

00's fashion trends STREETWEAR Streetwear is often brand focused casual clothing, like jeans, tees, and sneakers. In the late 2000s, popular streetwear styles included distressed skinny jeans, loose fitting tops, loose or fitted tracksuits, track pants, hoodies, graphic t-shirts, vintage thrift shop tees, and Tommy Hilfiger and U.S. Polo Assn. brands. Sneakers were an important part of the look, especially retro Nike Air Jordan's and Adidas Yeezys.

ATHLEISURE Spotted on celebrities like Britney Spears to BeyoncĂŠ and Eminem to Diddy, tracksuits and sporty looks were the craze.

Some tracksuits were even often brightly colored and emblazoned with rhinestone logos and phrases. This look also included leggings, tights, sweatpants, sneakers, hoodies and jackets.

THE

2000'S

INSPIRED

OUTFIT

cropped tank top

low-waisted jeans

fancy sandals

THE

2000'S

LOOK

DETAILS

1

2

3 4

1

2

3

4

colorful eyeshadow

hoop earrings

glossy lips

color-tinted glasses

05.09.19 


MODERN DAY ISSUE NO.1 I MAY 2019

Chanel’s Cruise 2020 fashion show at The Grand Palasis - Paris,France

BOARDING ON TO VIRGINIE’S TRAIN Virginie Viard – Karl’s right-hand man – has decided to vindicate the values of the house, a way to connect this new stage by reassuring all Chanel superfans and showing them that everything goes on as usual – or so it seems. But one thing that has surprised us is that not only is everything fine, but it has far exceeded our expectations. There are things that do not change, again the show was based on an impressive scenography, this time, of a large train station. The accessories followed the plot line and the classic tweed jackets were reinterpreted to adapt to a modern wardrobe, they were tightened with the brand’s chain belts. Without breaking any rules or disrespecting Lagerfeld’s heritage, Viard found a way to use all these elements and take them to the next level.

It’s hard to follow a fashion king, but there’s a reason she’s been by his side for more than three decades and that’s to learn to continue a legacy. This was not a new beginning for the house, but a continuation of a conversation that Coco Chanel started in 1909.

As for the clothes, there was a lot tochoose from. Even though everything spoke of the same thing, a fabulous French woman was getting on a train at the North station. Elegantly disheveled, with straight hair and a clean face simply adorned with black lips, and only occasionally.This is the beginning of a new journey, a journey that excites us and of which we are excited to be part. We have already boarded this train, Virginie Viard‘s train.

LOUIS VUITTON ON THE MOVE Louis Vuitton’s Cruise 2020 fashion show at JFK Airport,New York

In keeping with the backdrop, the looks Nicolas Ghesquière sent down the TWA runway (no pun intended) were a perfect ode to travel and the transatlantic mindset. The Parisian house exhibited clothes that nod to New York City skyscrapers in prints and construction—one model even carried a bag resembling the Chrysler Building—recall city lights in the garments’ hues, and reference iconic the Wall Street uniform. It was a collection fitting the landmark setting.

(Yaya) Urassaya Sperbund wearing Louis Vuitton by Nicolas Ghesquière for the 2020 Louis Vuitton Cruise Show in New York City.

Yaya Urassaya is an Ambassador For Louis Vuitton Tambour Horizon Connected Watch

OLED DISPLAYS ON LOUIS VUITTON’S BAG Louis Vuitton has revealed its Nicolas Ghesquière-designed Cruise 2020 bag collection featuring OLED screens at its women’s New York show.

A duffle bag and a bucket bag have been given the OLED treatment so far. The bags combine patent black leather panels with the Malletier’s signature LV monogram canvas motif in its traditional blend of brown and cream emblems. The screens themselves display moving city scenes and contrast the seemingly traditional bags with its use of oversaturated, high-contrast colors and futuristic graphics.

NEW FACE OF GIVENCHY

Ariana Grande is the new face of Givenchy. Following Instagram posts from Ariana, Givenchy's official account and creative director Claire Waight Keller, the fashion house has confirmed that the superstar will front the autumn/winter 2019 campaign, unveiled in July.

"I am so proud to be the new face of Givenchy," Grande said in a statement. "It is a house I have forever admired and to now be part of that family is such an honour. I love this clothing and the confidence and joy it brings to the people wearing it. Not only is the clothing timeless and beautiful but I'm proud to work with a brand that makes people feel celebrated for who they are, and unapologetic about whatever they want to be.�

The French fashion house has a long history of collaborating with the world's biggest celebrities. Founder Hubert de Givenchy was responsible for many of Audrey Hepburn's most famous looks, and recently Waight Keller created the Duchess of Sussex's wedding gown.

OUR MODERN DAY COLLECTION Introduction Every generation has their own style; something that sets them apart from the previous generations. So why does our generation choose to wear the clothing that they do? Of course we don't want to dress like our parents, but there are other factors involved in developing the style of a generation.

Marketing, advertising, and the media all try to influence the way our generation dresses. Their reasons are mainly profit based. We also make our clothing choices based on the Functionality of the garment. Consumers of our generation often look at the comfort, durability, and adaptability of a piece before purchasing.

History has had a great influence on the look of most clothing worn Whatever the reason, we are a generation that loves to shop.

The youth of today are extremely brand loyal. According to America's Research Group, the use of brand names is the second most effective advertising method when targeting teens. Brand names serve as status symbols.

y can look d o b y r e ev y a d o T rd “cheap”. o w e There is th . e ) s o u to r e m ev e th “N y u b thes (the rich lo c e iv s n e p ex can be the in u o Y . y chic in a d to l e v n on every le ig s e d g in th lo c jeans — it’s d d n a goo t ir h s T a e world in chicest thing in th up to you.” gerfeld ― Karl La